Contact: Lisa de Klerk +6582266951 [email protected]

Championing : Novelties Target Gifting, Sharing & Sense of Place

New flavor & refreshed packaging from travel retail’s #1 chocolate brand to leverage gifting, sharing and Sense of Place to sustain category growth

ZURICH, – September 12, 2019 – Mondelez World Travel Retail (WTR) will showcase a new line-up of travel retail exclusive products from power brand Toblerone at the upcoming TFWA World Exhibition in Cannes (Riviera Village, Stand RG5). Designed to appeal to a wide profile of global shoppers, the novelties extend Mondelez WTR’s emphasis on three major opportunities in – gifting, sharing and Sense of Place.

Mondelez WTR Category Marketing Manager, Irina Tarabanko, said: “Mondelez World Travel Retail’s chocolate portfolio is enjoying fantastic growth across all regions, and chocolate remains the most popular confectionery product purchased in airports1. To sustain this momentum and address the industry challenges of basket size and low spend, we’re leveraging the number one chocolate brand in the channel with products that speak to major trends in confectionery.” Tarabanko adds: “By leading the way in gifting, further developing Toblerone’s presence in sharing and capitalizing on the highly successful Sense of Place trend, we endeavor to drive more shoppers and more spend in line with our ‘Delighting Travelers’ category vision.”

The chocolate of choice: Toblerone leads the way in premium gifting When it comes to confectionery purchases in duty free, over a third of shoppers are looking for products for others, and chocolate is the most popular gift2. Mondelez WTR is capitalizing on the

1 Horizon Travel Retail Catalyst Report (TRaCS) 2018: Global Traveller report 2 Horizon Travel Retail Catalyst Report (TRaCS) 2018: Global Traveller report gifting opportunity through an exciting new flavor for the iconic Toblerone 360g bar, as well as artfully redesigned Messages bars.

Toblerone Gingery Orange (360g bar) Toblerone presents its iconic triangular in a 360g bar with an unexpected . Bringing together the perfect balance of flavors, new ‘Gingery Orange’ combines Toblerone with orange peels covered with ginger. Toblerone Gingery Orange 360g bar is available globally from April 2020.

Toblerone Messages 2.0 (360g bar) First introduced in 2017 to resounding success, Toblerone is updating its ‘Messages’ packs with a fresh new design. Featuring striking geometric patterns in the brand’s signature gold and red, the redesigned sleeves offer travelers a more premium confectionery gifting option with an additional personalization opportunity directly on the pack. Available to order now.

Tiny’s for the taking: Toblerone expands in ‘sharing’

30% of traveling shoppers purchase confectionery with the intent of sharing it3, making this a key segment to play in. Leveraging an already highly successful format, Toblerone is extending its Tiny range with three new products.

Toblerone Tiny Gingery Orange – Mono & Mix (272g) The exciting new Gingery Orange flavor will also grace shelves in Tiny format. Toblerone Tiny Gingery Orange comes in a Mono (single flavor) bag as well as a Mix bag that includes Milk and tiny’s. The Mix bag is available globally from November 2019 while the Mono bag will roll out in July 2020.

3 Horizon Travel Retail Catalyst Report (TRaCS) 2018: Global Traveller report

Toblerone Tiny Crunchy Almonds Mix (272g) Originally launched exclusively with Dufry in July 2018, the hugely popular Toblerone Tiny Crunchy Almonds Mix 272g bag is now available globally. The bag contains a mix of the best-selling Toblerone miniature flavors – milk, white and crunchy almonds chocolate – and has already established itself as a best-seller.

Loving local: Toblerone reignites ‘Sense of Place’ campaign

Toblerone first pioneered ‘Sense of Place’ in the confectionery category in 2015, when the brand introduced its award-winning Destination sleeves for the 360g bar. Since then, Mondelez WTR has launched Dairy Milk Minis with destination-specific packaging featuring icons like Beefeaters in the UK and palm trees in Dubai, as well as extending Toblerone’s destination packaging with a Dubai-specific Toblerone Tiny Milk 272g bag. The success of these packaging innovations emphasizes the ongoing relevance of this opportunity and have laid the groundwork for a Toblerone Destination sleeve redesign and range extension, cover more than 30 airport locations worldwide. The new “Sense of Place” products will start to hit shelves at the end of 2019.

ENDS

About Mondelez World Travel Retail Mondelez World Travel Retail, a member of the Mondelēz International family, is the leading confectionery manufacturer in travel retail that makes every traveler’s journey delicious in airports, ferries, airlines, and border stores across the globe. Its portfolio covers all main confectionery categories, chocolate, biscuit, gum and candy, with beloved brands such as Toblerone, , Cadbury, , Daim, Côte d’Or, Mirabell, , , Chips Ahoy!, , and Bassett’s. Visit www.mwtr.com.

About Mondelēz International Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to right in over 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, and LU biscuits; , Milka and Toblerone chocolate; candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.