Phoenix Palassio, Lucknow GLA: ~0.9 msft Launched on 8th July 2020
The Phoenix Mills Ltd. 1 115th AGM Presentation GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. Content
• Who We Are • Parameters of Growth in EBITDA and portfolio 1. Organic Growth 2. Growth from Brownfield Acquisition 3. Growth from New Build 4. Growth from CPPIB JV 5. Case Study – Pune 6. Growth from Densification / Expansion 7. Office Expansion • Cash flows from Residential Business • Advantage Phoenix • Phoenix Nhance App and Omni- Channel
2 Photo shot at location at shot Photo PHOENIX MARKETCITY PUNE
POLE Position
3 India's largest mall owner showing >13% rental CAGR FY13 through FY20
Total of ~12 msft mall GLA expected to be operational by FY24
GLA of GLA across 9 operational under-development & ~7 msft RETAIL malls in 6 cities ~5 msft under-planning RETAIL
EBITDA margin Leased occupancy Across HSP and >100% in Retail Malls ~98% MarketCity malls
Rental CAGR Consumption CAGR 14% During FY13-FY20 During FY13-FY20 15%
Note: Under development and under planning assets are subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. Data as on 30 June 2020. Rental and Consumption CAGR adjusted for the for the period for which the mall was operational. EBITDA Margin > 100% is in most months on aggregate for the portfolio and is derived at the asset level before corporate costs and other non operating costs. 4 Dynamic and diverse leading developer of mixed-use projects
Retail Commercial Hospitality Residential
Operational Operational The St. Regis, Mumbai Total Saleable Retail Spaces GLA Office Spaces GLA + Courtyard by Marriott, Agra Area ~7 ~1.3 588 ~4 msft msft keys msft Under-development & Under-development & Completed Area Under-planning Under-planning Under-planning Grand Hyatt, Bangalore (OC Received) Retail GLA Offices GLA ~5 ~4.9 ~300 ~3 msft msft keys msft
Total Total Total Total ~12 msft ~6.2 msft ~888 keys ~4 msft
Note: Under development and under planning assets are subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. 5 Grand Hyatt term sheet executed, definitive documentation underway. Data as on 30 June 2020 Owner and Manager of India’s Largest Portfolio
Operational and Under Construction Retail GLA Largest Owner of Operational Retail Malls In India (msft) for Listed Developers in India
4.8 Largest under development mall portfolio as on date 2.6
6.8 4.1 4.3 Presence across key Indian cities 1.8 1.2 0.6 Brigade Oberoi DLF Prestige Phoenix
Source: Data is from Company Annual Reports / Corporate Presentations and Industry Reports. Under Construction GLA for Phoenix includes the under planning retail GLA Operational Under Construction GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. Leased occupancy is as on 30 June 2020. Rental and Consumption CAGR adjusted for the for the period for which the mall was operational. Under development and under planning assets are subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. 6 Portfolio in India’s top cities
Agra Indore Ahmedabad Hospitality Mall Courtyard by Marriott – (193 keys) Phoenix Citadel Mall Bareilly – (~1 msft) Palladium Lucknow – (~0.7 msft) Mall Phoenix United – (0.34 msft) Mall Mumbai Phoenix United – (0.37 msft) Phoenix Palassio – (0.90 msft) Mall HSP & Palladium – (0.77 msft) Bengaluru Phoenix MarketCity – (1.14 msft) HSP Densification Retail – (~0.5 msft) Mall Phoenix MarketCity – (~1 msft) + Expansion (~0.31 msft) Commercial Phoenix Mall of Asia – (~1.2 msft) Phoenix Paragon Plaza – (0.44 msft)# Residential The Centrium – (~0.25 msft)# One Bangalore West – (2.41 msft) Art Guild House – (~0.80 msft)# Kessaku – (1.03 msft) Phoenix House – (~0.10 msft) HSP – (~1 msft) Commercial Phoenix MarketCIty – (~1 msft) Hospitality Phoenix Mall of Asia – (~1.2 msft) The St. Regis – (395 keys) Hospitality Kolkata Pune Grand Hyatt – (~300 keys) Acquisition underway Chennai Mall Mall Phoenix MarketCity – (1.19 msft) Phoenix Market City Mall Phoenix Millennium – (~1.1 msft) – (1.00 msft) Phoenix MarketCity – (~1 msft) Palladium – (~0.22 msft) Commercial Office East Court – (~0.25 msft)# Residential Fountainhead Tower 1 – (0.17 msft) - (0.60 msft) The Crest - A & B – (0.26 msft) Fountainhead Tower 2 & 3 – (~0.66 msft) The Crest - C – (0.28 msft) Phoenix Millennium – (~0.60 msft) Under-development / planning Commercial Acquisitions carry substantial risk which can impact closing. # Includes sold area Gross Leasable / Saleable Area Palladium Offices – (~0.42 msft) Under development and under planning assets are subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. Data as on 30 June 2020. 7 New Town Centre – The MarketCity concept
SBA – ~0.16 msft SBA – ~0.28 msft Palladium Offices GLA – ~0.42Commercial msft
SBA – ~0.1 msft
GLA – ~1.00 msft
. Location – City Centre – Velachery, Chennai . Land Area – 14.6 acres . Retail GLA – ~1.22 msft . Residential Saleable Area – ~0.54 msft . Commercial GLA – ~0.42 msft GLA – ~0.22 msft . Total Built Up Area – ~3.76 msft Data as on 30 June 2020. Commercial Offices under planning and development subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. 8 GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations.
Phoenix MarketCity and Palladium, Chennai
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FY14-20 Rental Income (Rs. Mn) CAGR – 13% 1,777 1,809 1,421 1,286 1,109 1,196 858
FY14 FY15 FY16 FY17 FY18 FY19 FY20
9 HSP & Palladium, Mumbai
FY14-20 Rental Income (Rs. Mn) CAGR – 9% 3,432 3,486 2,837 3,022
Photo shot at location at shot Photo 2,601 2,293 2,039
FY14 FY15 FY16 FY17 FY18 FY19 FY20
FY14-20 Consumption (Rs. Mn) CAGR – 4% 17,044 17,102 15,438 16,264 16,456 13,185 14,403
FY14 FY15 FY16 FY17 FY18 FY19 FY20 10 A Leading Developer of Mixed Use Projects
Phoenix MarketCity, Mumbai
Centrium Phoenix Paragon Plaza Art Guild House
Asset Class GLA (msft) Retail ~1.14 Office ~1.52 Parking ~1.2 Total ~3.86
GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. 11 Phoenix MarketCity, Bangalore
~1.0 msft
Gross Leasable Area Photo shot at location at shot Photo
~97% FY20 Occupancy
Rs. 13,140 Million FY20 Consumption
Rs. 1,795 pspm FY20 Trading Density
GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. 12 Phoenix MarketCity, Mumbai
CAGR Rental Income (Rs. Mn) FY17-20 – 11% 1,216 1,270 1,102
934 991 954 926 Photo shot at location at shot Photo
FY14 FY15 FY16 FY17 FY18 FY19 FY20
FY14-20 Consumption (Rs. Mn) CAGR – 14% 9,559 9,790 8,143 6,957 5,480 5,957 4,460
FY14 FY15 FY16 FY17 FY18 FY19 FY20
Erstwhile weaker mall in portfolio till FY2017; has exhibited strong growth since 13 Consumption & Rentals 15% & 14% CAGR FY13 through FY20
Company may consider options to monetise; including through a REIT
Mall consumption (Rs. bn) Mall rentals (Rs. bn) CAGR: CAGR: 15% 14% 69.3 10.2 68.9 9.9 63.2 8.7 57.8 54.0 7.7 49.3 7.1 6.5 40.3 5.7
4.2 25.7
FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20
Source: Company information 14 Brownfield Acquisitions
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Phoenix Palassio, Lucknow Possession in August 2018 Completed construction and opened to public in less than 24 months
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Phoenix Citadel, Indore Acquisition in July 2018
15 16 Phoenix Palassio, Lucknow — West Entrance with Spectacular Musical Fountain
0.90 msft Gross Leasable Area
~Rs. 3.3 bn of equity infused from internal accruals
Construction cost per sq. ft. of ~Rs. 2,500
Mall leased ~90%+ basis LOIs executed
Data as on 30 June 2020. Gross leasable area is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. 17
Expansive Spaces… Opulent Interiors… Breathtaking Chandeliers
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18 Phoenix Citadel, Indore — Is it an Architectural Marvel?
19 Phoenix Citadel, Indore — Tuscany Street: Reflecting classical hues of Florence
Interior design inspired by the beauty of Italy
Brownfield asset acquired in auction at ~Rs. 2,100 per sq. ft.
Expected to start operations in FY22 at estimated cost of ~Rs. 3,500 per sq. ft.
Strong leasing traction witnessed
Development timelines and costs carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. Leasing traction is subject to market risks and changes from time to time. 20 Phoenix Citadel — Opulent Grand Arrivals, Venetian inspired Chandeliers & Glasswork
Skylit arrival atrium with grand fountain Venice Street View 21 Palladium Ahmedabad — Ahmedabad’s very own Luxury mall
0.70 msft Gross Leasable Area
Gross leasable area is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. 22 Palladium Ahmedabad — Timeless Luxury
23 Palladium Ahmedabad — Modernity and Sophistication
24 PML CPPIB Alliance — Paved path for the next leg of growth
25 One Brownfield and Two Greenfield Acquisitions
Quick commitment of equity money. Zero debt drawn in these SPVs as on date
Phoenix Millennium Phoenix Mall of Asia Phoenix Citadel Proposed Retail and Retail GLA - ~1.1 msft Retail GLA - ~1.2 msft Retail GLA – ~1 msft Office GLA Office GLA – ~0.6 msft Office GLA – ~1.2 msft Equity* invested till ~Rs. 5.2 bn ~Rs. 8.6 bn ~Rs. 3.5 bn 30th June 2020
Status update
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Expected year of FY2024 FY2024 FY2022 operation
Data is as on 30 June 2020 * Equity invested is by Island Star Mall Developers Pvt. Ltd. in the form of equity, ICD, OFCD or other similar instruments Development timelines and costs carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. 26 GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. Phoenix Mall of Asia, Bangalore
Retail GLA ~1.2 msft under construction
Office GLA ~1.2 msft under planning
Prime parcel in Hebbal of ~13 acres
GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. 27 Mall of Asia, Bangalore — Arrival at Ground Floor into Eden Arcadia
Equity infused ~Rs. 8.6 bn
No debt on the project on date
Expected to be Operational in FY24
Strong leasing traction
Data as on 30 June 2020 Under development and under planning assets are subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. Leasing traction is subject to market risks and changes from time to time. 28 Mall of Asia, Bangalore — A 15 screen multiplex
29 Mall of Asia, Bangalore — Tiered atrium with cafes and restaurants
30 Phoenix
Retail GLA ~1.1 msft under construction
Office GLA ~0.6 msft under planning
Prime parcel in Wakad of ~13 acres
GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations.31 Phoenix Millennium, Pune — Plaza Flourish, the gateway to luxury
Equity infused ~Rs. 5.2 bn
No debt on the project on date
Expected to be Operational in FY24
Data as on 30 June 2020 Development timelines and costs carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. Leasing traction is subject to market risks and changes from time to time. 32 Phoenix Millennium, Pune — Rains of Nourish, 2nd floor grand entry
33 Growth by Densification Phoenix MarketCity Bangalore
Proposed Office 3rd and 4th Retail Tower 1 - B Wing expansion ~0.35 msft GLA ~0.31 msft GLA
Proposed Office Tower 1 –A Wing ~0.37 msft GLA
Proposed Office Tower 2 ~0.33 msft GLA Proposed Grand Hyatt Hotel ~300 keys
Existing Mall
GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. : Under development and under planning assets34 are subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. 34 Case Study – Densification and Organic Growth Phoenix MarketCity Pune
Photo shot at location ~1.2 msft Gross Leasable Area
~96% FY20 Occupancy
Rs. 12,592 Million FY20 Consumption
Rs. 1,453 pspm FY20 Trading Density
35 GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. 35 Phoenix MarketCity, Pune Phoenix MarketCity Pune
FY14-20 Rental Income (Rs. Mn) CAGR – 13% 1,589 1,667 1,386 Photo shot at location at shot Photo 1,202 941 1,035 789
FY14 FY15 FY16 FY17 FY18 FY19 FY20
Average Trading Density (Rs. pspm)
1,453 1,208 1,224 1,334 975 1,077 812
FY14 FY15 FY16 FY17 FY18 FY19 FY20
Trading Density adjusted for the period for which the mall was operational in March 2020 36 Phoenix MarketCity, Pune – Grand Interiors and Large Space at Liberty Square
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Grand Interiors
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Events at Liberty Square
37 Consistent Annual Double Digit Growth Phoenix MarketCity Pune
Consistent Growth in Consumption (Rs. Mn) High Rental Yield (Rs. Mn)
81 FY13-20 FY13-20 Waiver on account of lock-down CAGR – ~16% CAGR – ~15%
1,589 1,667 12,207 12,592 1,396 10,828 9,626 1,202 8,659 1,035 7,650 941 6,221 789 640 4,568
FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19 FY 20 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19 FY 20
Consistent Growth in Average Trading Density (Rs. pspm)
FY13-20
CAGR – ~12% Photo shot at location at shot Photo
1,453 1,334 1,208 1,224 1,077 975 812 650
FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19 FY 20 38 Phoenix MarketCity Pune a clear and established leader Phoenix MarketCity Pune
Consumption grew at a CAGR of 16% over the Highly sought-after brands with limited presence in Pune last 7 years (FY13 to FY20) under single roof
Scotch & Armani PMC Pune following the growth trajectory of Diesel Superdry HSP and Palladium which has witnessed Soda Exchange Rs. 3,000+ pspm trading density Mont UNi GAP (Apple Premium H&M As trading density grows, store profitability Blanc Reseller) increases; retailer can afford to pay more rent Bath & Onitsuka Tommy Mango Body Tiger Hilfiger Mall in very affluent part of the city Works
Customers from the city gravitate to this mall which has become a consumption hub Sephora GAS Zara MAC
Charles & Steve Sizeable catchment of residential and office in Ethos Aldo micro market and growing Keith Madden
Data as on 31 March 2020 39 No competition in the micro market Phoenix MarketCity Pune
Inorbit Mall Amanora Higher vacancies Jewel Square G-Corp Pulse Mall Nitesh Hub Have been fully or partially converted to office spaces
Seasons Mall Phoenix MarketCity, Several international brands seen at PMC Pune is the Pune not present UNDISPUTED LEADER
Pavillion Mall Smaller mall of ~0.4 msft GLA
Note: PMC Pune leadership based on industry report by CBRE; Compared to Phoenix MarketCity, Pune 40 Growth by Densification Phoenix MarketCity Pune
Offices Fountainhead Tower 1 ~0.17 msft GLA
Offices Fountainhead Tower 3 ~0.41 msft GLA Offices Fountainhead Tower 2 ~0.25 msft GLA
3rd Floor Retail ~0.08 msft GLA
Existing Mall (LG + G + 2) ~1.1 msft GLA
GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. : Under development and under planning assets are subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. 41 Palladium Case Study & Densification – Future Proofing
Retail GLA expansion of – Existing Unutilised Area: ~0.15 msft – New Construction Area: ~0.35 msft Total: ~0.50 msft Office Expansion Tower 2 Office Expansion Tower 1 Office GLA Expansion: ~1.00 msft
No cost of land TDR / Premium FSI to be purchased
Retail Mall Expansion The St. Regis, Mumbai
Palladium Mall Existing Mall
Development timelines and costs carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. GLA is an estimate based on current plans and market/company norms and is subject to Developmentchange based timelines on changes and incosts development carry risks plansof planning, and tenant approvals, negotiations. execution and market conditions which may be beyond the control of the Company. GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. Under development and under planning 42 assets are subject to change and carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. ~1.5 msft GLA being added at one of India's most expensive Real Estate
Enhanced retail offering at India’s iconic shopping location
Grand Office Lobby
43 Operational commercial portfolio to grow five fold in 4 years
Offices at Phoenix MarketCity, Mumbai Rise Offices at HSP and Palladium Offices at Phoenix Millennium, Pune
Offices at Phoenix MarketCity, Offices at Phoenix MarketCity, Bangalore Pune Offices at Palladium, Chennai
Development timelines and costs carry risks of planning, approvals, execution and market conditions which may be beyond the control of the Company. 44 Office Expansion by densification of mixed use developments
GLA^ Operational Office Assets Location (msft) Art Guild House Mumbai 0.63 Phoenix Paragon Plaza Mumbai 0.31 Office portfolio to grow The Centrium Mumbai 0.10 from 1.31 msft to Phoenix House Mumbai 0.10 ~6.19 msft in 4 years Fountainhead Tower 1 Pune 0.17 Total Office Area 1.31 GLA* Under Development / Planning Offices Location (msft) Fountainhead T2 and T3 Pune ~0.66 Phoenix Millennium, Wakad - Office Pune ~0.6 Palladium Chennai - Office Chennai ~0.42 Land is already paid for PMC Bangalore - Office Bengaluru ~1 and historically owned Phoenix Mall of Asia, Hebbal - Office Bengaluru ~1.2 by respective SPV The Rise, Lower Parel Mumbai ~1 Total Office Area ~4.88 GRAND TOTAL ~6.19 *GLA is an estimate based on current plans and market/company norms and is subject to change based on changes in development plans and tenant negotiations. ^ GLA area denotes the net leasable area available with PML group and 45 excludes area sold Residential Developments
9 Towers - One Bangalore West 5 Towers – Kessaku, Bangalore Towers 1 to 6 – OC received OC received for all Tower 7 – Under construction
46 One Bangalore West - Robust Cash Flow from ready to move in inventory (Towers 1-6)
Average Base Price achieved in FY20 for transactions in Total net value of inventory* + Tower 1-6 Collections against sold flats ~Rs. 15,260 per sq. ft. ~Rs.3.3 billion
Value of inventory* Collectable against sold ~Rs. 2.9 bn inventory ~Rs. 0.4 bn Inventory of saleable area in ready towers (Tower 1-6) ~0.19 msft Net value of inventory* ~Rs.2.9 bn
Value of inventory if sold at the achieved base price of FY20 ~Rs. 2.9 billion
We are not predicting for price increase / decrease or sale velocity.
* At average base price achieved in FY20 Saleable Area is an estimate based on current plans and market/company norms and is subject to change based on negotiations. This net value of inventory inflow does not factor in corporate, employee expenses and taxes 47 One Bangalore West – Sizeable Value in Under Construction Towers 7-9
Average Base Price achieved in FY20 for Tower 7 ~Rs. 14,400 per sq. ft.
Inventory of saleable area in under construction towers (Tower 7-9)
~0.86 msft West Bangalore One of tower completed of a
Value of under construction inventory if sold at the achieved
base price of FY20 on location shot Photo ~Rs. 12.4 billion
Land is paid for and zero debt on Towers 7-9 We are not predicting for price increase / decrease or sale velocity. * At average base price achieved in FY20 Saleable Area is an estimate based on current plans and market/company norms and is subject to change based on negotiations. This net value of inventory inflow does not factor in corporate, employee expenses and taxes 48 Kessaku – The Masterpiece
Lobby Infinity Pool
The Garden Club The Sky Club
49 Kessaku - Robust Cash Flow from sale of ready to move in inventory
Average Base Price achieved in FY20 for transactions in Total net value of inventory* + Towers - Sora, Niwa & Mizu Collections against sold flats ~Rs. 15,500 per sq. ft. ~Rs.12.2 billion
Value of inventory* ~Rs. 11.5 bn Inventory of saleable area in ready towers Collectable against sold inventory ~0.74 msft ~Rs. 1 bn
Value of inventory if sold at the achieved base price of FY20 Net value of inventory* ~Rs. 11.5 billion ~Rs.11.2 bn LESS: Misc. Costs - ~Rs. 0.3 bn No existing debt on Kessaku
We are not predicting for price increase / decrease or sale velocity. * At average base price achieved in FY20 Saleable Area is an estimate based on current plans and market/company norms and is subject to change based on changes in configuration and negotiations. Misc. costs could vary based on changes in market conditions and input prices 50 This net value of inventory inflow does not factor in corporate, employee expenses and taxes
Amenities – Club One Photo shot at location at shot Photo
51 Fund Raising to further strengthen PML’s balance sheet
June 2020 July – August 2020 August 2020 01 September 2020
Rs. 475 mn Rs. 7,480 mn Cash generated despite Rs. 10,890 mn Rs. 18,845 mn Net Cash Position properties being shut during Successfully raised through QIP Group Liquidity the lock-down
QIP Proceeds
War Chest for Safety Net Acquisitions
Strong Cash Position despite lockdown; QIP proceeds improved Group liquidity, Stabilize short – medium term operations 52 Advantage Phoenix
53 Awards ● Accolades ● Excellence
HIGH STREET PHOENIX & PHOENIX MARKETCITY PHOENIX MARKETCITY PHOENIX MARKETCITY PHOENIX MARKETCITY PALLADIUM PUNE BANGALORE MUMBAI CHENNAI
ET Now 2020 ET Now – Global Awards 2020 Times Business Awards 2020 ET Business Icon Awards 2020 Times Retail Icon Awards 2020 Most Admired Shopping Centre Shopping Centre – Luxury The Times Retail Trailblazers Popular Shopping Mall Most Luxurious Fashion (Marketing & Promotions) (West) Award Destination (Palladium) Shopping Centre of the Year Most Admired Shopping Centre GIAA – Genius Indian Best Shopping Mall (PMC BTVI National Awards 2019 Achievers Award 2020 Chennai) Times Network - National Awards The Good Life Moment – Most ET Now – Global Awards 2020 Best Shopping Mall of the 2019 Admired Marketing Campaign Most Admired Marketing Country Global Awards 2020 Most Admired Shopping Centre Best Thematic Décor – Wax of Campaign Best Customer Shopping Mall Shopping Centre (Luxury) Fame Times Hospitality Icon (PMC Chennai) Golden Globe Tiger Awards Awards 2020 Shopping Centre – Luxury CMO Asia 2019 Pride of Maharashtra Awards Excellence & Leadership Awards in Popular F&B Destination of (Palladium Chennai) Shopping Centre (Luxury) 2019 Brands & Marketing (2020) the City – Dublin Square Best Digital Marketing Campaign - Shopping Centre Shopping Centre – Metro West #HSPWISHCIRCLE Best Social Media Marketing (2019) Mid Day Awards 2020 Guinness World Records 2020 Campaign Iconic Retailers Award Largest Cricket Bat (PMC TAVF Awards 2020 Chennai & Palladium) ABP News 2019 My Maharashtra Awards 2019 Most Innovative Experiential Brand Excellence Awards Luxury Mall of Maharashtra Display – Holiday Land TAVF Awards 2020 Best IP of the year – Phoenix Best Entertainment Venue TAVF 2019 Festival Season 2 Golden Globe Tiger 2019 Best Festive Décor – Sheesh HSE Summit & Awards India Brand Excellence in Retail & Real Mahal Times Network – National Awards Safe Retail Facility Award Estate 2019 ABP News Awards 2019 Best Thematic Decoration – Tallest TAVF 2019 Marketing Campaign – Royal Christmas Tree in the Country Best Festive Decor Diwali
54
Concert at Liberty Square, Phoenix MarketCity, Pune Photo shot at location at shot Photo
55
A Concert Venue Photo shot at location at shot Photo
Guru Randhawa Concert at Phoenix MarketCity, Mumbai 56
Larger than life installations
Photo shot at location at shot Photo Photo shot at location at shot Photo
High Street Phoenix, Mumbai Photo shot at location at shot Photo
Phoenix MarketCity, Mumbai Phoenix MarketCity, Mumbai 57 Spectacular Events
Amit Trivedi Euphoria Shaggy
Shankar Mahadevan Sonu Nigam Lucky Ali
Vengaboys Divine The Local Train 58 All photos shot at location Record breaking festive décor
Tallest Christmas Tree for 3 years in a row Photo shot at location at shot Photo
59
Art Gallery
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Palladium, Mumbai Palladium, Mumbai
60 Tech Integration – Phoenix Nhance App
Loyalty Program with In-Mall Real Time Earn & Burn Navigation App Capability
Parking Pre Booking & Navigation Event Ticket Booking
Hands Free Shopping Customer Chat Bot
Customer Behavior Contactless Food & Big Data Ordering
61 Omni-Channel – A digital extension for in-mall brands - Under Development
Online Sales & Engagement All the brands available in the mall available on boarded online62 to enable online sales
Multiple Modes & Pan India Reach Accessible through multiple devices with identical user interaction and ease of shopping
Premium Showcase With showcase of premium brands that any customer expects in a Phoenix mall, the offering stands out from the clutter
Tailored Shopping Services such as pick-up from the mall, reserve for trial, deliver to home , contactless payments, curb side pick
62 Omni-Channel - Boosting consumption - Under Development
Home delivery of in- Phoenix store products Omni-channel
Ship-to-store and pick-up
Customer Select in-store, get delivered at home
Phoenix captured consumption Additional malls
Select in-store, purchase at store In-mall store Omni-channel platform
Serving more customers through omni-channel 63 Omni-Channel - Value creation for all stakeholders - Under Development
Customers Surf through more Convenience of Unique online offering Rewards stores in less time shopping 24X 7 of premium in-season Earn and Burn through multiple products devices
Retail partners Bespoke marketing and Easier integration Reduced incremental Increase in sales offers to customers with their own customer acquisition multi-channel cost
Phoenix
Incremental Sales Encourage mall Increase the catchment Better understanding of visits through in- of physical malls customers’ Purchase mall pick-ups through same day city- Behavior & Preferences wide delivery 64 Thank you!
Varun Parwal Advait Phatarfod Deepak Purswani Contact: +91 22 3001 6737 Contact: +91 22 3001 6804 Contact: +91 22 3001 6789 Email: Email: Email: [email protected] [email protected] [email protected]
Bijay Sharma / Rohan Rege Contact: +91 22 6169 5988 Email: [email protected]
www.thephoenixmills.com