2010 The Year in Review
2010 The Year in Review “By taking a measured, structured approach to growth, we are creating a strong, robust network that will deliver the best possible value for our clients.”
Jean Stephens Chief Executive Officer
2010 The Year in Review Introduction
Going all out for growth They have it on their agenda, but we have not seen the results yet. At RSM International’s annual conference in Arizona last November, Every firm has a role to play. It will mean changes in your focus and my message was that we needed to be better, faster and stronger. in your investments. But we now have the infrastructure and the Our goal was to aim for growth and to start our journey with vigour resources in place. By working together to attract this new cadre of towards becoming the fifth largest global network of professional clients, the whole network will see the benefits. service firms. You will have read in RSM Eye about some of these exceptional So how have we done? new client wins for our member firms, where we have taken on our competitors and won. I hope our progress continues in earnest Well, I’m pleased to say that everyone has worked really hard to through 2011 and that you will see more and more news stories keep growth front of mind this year. All of our business development about outstanding client wins. activities have focused on the need to grow the international business between members. Strengthening our international network We are now getting the right structures in place to support our Over the past year, we have continued to strengthen our network in next phase of development. In turn, this will allow us to increase key regions, by taking on the following new member firms: Seiwa our business worldwide. But this will not happen overnight. It is a Audit Corporation in Japan; Ahmed Mansour & Associés in Tunisia; journey, and we have to take the right steps at the right time. By DLA Groupe in France; and ACAL Consultoria & Auditoria in Brazil. taking a measured, structured approach to growth, we are creating We also welcomed correspondent firms: Reads & Co Chartered a strong, robust network that will deliver the best possible value for Accountants in the Channel Islands; Al Mezan Bureau in Bahrain and our clients. George Mathew & Co in Oman. As you read on, you will recognise that RSM’s four cornerstones of Following firm mergers, RSM Belgium is now the sixth largest firm quality, business development, brand and people are evident in all in their country and RSM Tenon has become the seventh largest aspects of our activities this year. A ‘cornerstone’ is a person or accountancy firm in the UK. In Latin America, following a firm thing of prime importance and as such they have become built in to merger in Uruguay, Unity Asesores SRL has become a dominant our values, which in turn helps us to steer our activities along the mid-tier player. These progressive changes are evidence of firms right path for success. embracing change and doing what is required in their countries to attract, win and serve larger clients. We must now leverage the Targeting sophisticated international clients strength of each other, learn from each other and pursue all new If we are going to reach the no. 5 position, or even defend our avenues and opportunities to expand. existing position at no.6, we need to target large, sophisticated companies with an international reach. We are beginning to Working as a global team establish a reputation among clients that fit this profile, and it is As you will read later on, the regional leaders are in place and have gratifying to see that we are attracting increasing numbers of high- been very active throughout the year. We have been working as level international clients. a team to ensure all efforts are aligned and we are attempting to bring about changes faster and in a more structured fashion. My But it is still early days. Some firms have really stepped up to the thanks to each of these leaders for their commitment, support, challenge and are pushing hard to acquire larger international energy and dedication. We have a great team! clients. Others are still in the first stages of making the change.
2010 The Year in Review Regional Roundup The situation in Europe has been tough, firms have been working through a1 00-day network, a real show of our strength in particularly in Greece, Ireland, Spain plan to build a strategic development the region, and the integration of the and Portugal, where the downturn has plan for the next three years, focused Chinese firm is going very well. By working coincided with internal issues to hit the on developing and winning cross-border closely with RSM Chio Lim in Singapore economies of these countries particularly business. Discussions have established and RSM Nelson Wheeler in Hong Kong, hard. Having said that, our members in the following needs: a clear focus on the firms are supporting each other and Europe are becoming more mature within knowing and understanding each other have an integrated and cohesive approach the European marketplace and are working better; building international business to serving clients in these three closely together much more effectively. In June through transitioning clients into the linked countries. RSM China is continuing I was delighted to welcome Robert Coles network; developing a common target list; to build relationships with other member as the new Regional Director for RSM focusing our efforts on particular sectors firms with a view to conducting more Europe. Robert has extensive experience and, finally, building our brand through up of business change, building client to date and consistent online presence, “Our members in relationships and international membership coordinated PR campaigns. networks, and will have a dedicated focus All of these initiatives lead on from work Europe are becoming on developing international business within developed over many years. We are seeking the European region. to build an ever stronger European region, more mature within The European Conference, hosted by RSM contributing to our aspiration to be number Belgium in Brussels, was Robert’s starting five globally. the European point. Since then, he, the EOG and member On a less serious note, the European marketplace and are football tournament was reinstated and Highlights took place in London in October. It was a working together much huge success, with many mid-level staff • Sixth largest network of meeting each other for the first time, more effectively.” independent accounting and building relationships and trust. Member consulting firms in the world firms represented were France, UK, joint international business together. Hungary, Ireland, Germany and Norway. Delegations of partners from RSM China • Member and correspondent There was both a men’s and women’s have visited RSM member firms in the US firms in 80 countries league, with great standards of play and and countries in Europe, as well as visiting even a vuvuzela present! The Scottish RSM colleagues closer to home in Asia • 714 offices worldwide teams won in both leagues so well done Pacific. These relationships will prove vital to them! Watch this space for next year’s in the years to come. • Over 32,447 staff including competition! 3,105 partners The RSM Asia Pacific conference brought Our business in Asia Pacific continued to together many representatives from • Combined fee income of grow last year, showing double digit growth the region to Bali, Indonesia, where the US3.9bn for the main part. In 2008, we admitted host firm, RSM AAJ Associates, ensured the largest national firm in China to our their guests got the very most of their
2010 The Year in Review attendance, enjoying both the work and He will disseminate information about the outcomes in an informal setting and to meet social activities. The conference successfully international network throughout the firm’s and greet the many clients of the host firm updated delegates and encouraged them service line and industry leaders – those who who were invited. to provide feedback on the development of are directly involved in servicing the clients RSM globally and within Asia Pacific. It was and give them the knowledge and resources evident from the sessions and discussions to promote international services. “Most encouragingly, that RSM in Asia Pacific is an exciting place The RSM McGladrey International Office to be at the moment. We were also able to all the managing team, led by Frank Le Bihan, supports and congratulate staff from RSM AAJ Associates, works with member firms outside of the Suresh Surana/RSM Astute Consulting in partners expressed US ensuring that inbound and outbound India and RSM Chio Lim in Singapore on international client work is co-ordinated and their 25th anniversaries – an important the desire to meet as seamless as possible. They are the very milestone which shows their commitment important link between the US and other to providing quality professional services in more often.” member firms. their countries. The Middle East is a challenging and Meanwhile, business in Latin America has Africa has been an active area for fascinating region and one that I am very been steady following the global crisis. Bob business this year, showing an upward excited about. This year, regional meetings Burdett is now the first full-time dedicated trend for inquiries and opportunities and have taken place, in Dubai, UAE in April Regional Director for RSM Latin America, we are actively looking to expand our and in Amman, Jordan in September. Both with responsibility for developing RSM firms representation across the country. Clive meetings were attended by the managing in the region. He brings a unique skill set Betty, a partner in the South African member partners of the member firms across that combines many years’ experience in the firm, RSM Betty & Dickson, is the regional the Middle East, with everyone focused US and working with members in the Latin coordinator for Africa. He is working with the on progressing the development of RSM American countries, using his expertise in Executive Office and the rest of the firms in together. Participants spent time discussing helping firms to work together more closely. the region to develop and strengthen the the status of alignment in order to ensure network in the region and formalise more This initiative began in earnest at the RSM top quality services to clients. business relationships. And, of course, the Latin America meeting, the first for many Raising the profile of RSM is also high on the conference in South Africa will provide the years, held in Peru and hosted by joint agenda and the firms have an action plan opportunity to meet with the partners and members, Panez, Chacaliaza & Asociados and to ensure they are correctly reflecting the staff from RSM Betty & Dickson. Panez & Faesa Consultores. Growth was of RSM branding. The meetings helped to raise course on the agenda but by concentrating RSM McGladrey has driven business forward people’s awareness of the many regional on specific areas, such as succession in North America, with a particular and international opportunities waiting pathways, consolidation models and specific emphasis on internationally active clients. to be seized through better interaction, client targeting, the meeting saw the start The entire RSM network can expect to communication, visibility and pro-activity. of a cohesive and structured business benefit from the US firm’s involvement with Most encouragingly, all the managing development programme incorporating these clients. Mike Kirley is leading this drive partners expressed the desire to meet more all the firms in the region. The client in RSM McGladrey as the firm’s International often. Expect to hear more on this exciting function held after the meeting allowed the Client Service Strategy and Growth Leader. up and coming area of RSM. attendees’ time to discuss and reflect on the 2010 The Year in Review Services and Committees The various committees and Centres of tax service line working groups for Transfer experience and knowledge of those in Excellence have had a very busy 2010. These Pricing, VAT and Corporate Tax. These attendance to improve the overall service are the groups of people who come together groups have decided on deliverables and are line capabilities of member firms. Several to execute the ideas and discussions that currently working on their development. initiatives have been discussed as a result take place throughout the year and lay down of the meetings, including developing In April, RSM Asia Pacific tax professionals the action plans for development. IFRSs training and producing more presented a webcast on Asia Pacific trends It is now more important than ever to marketing materials. in Transfer Pricing. Australia and China complete these tasks, analyse them and both have highly developed transfer make sure they remain fully aligned with our pricing processes and the experiences and overall strategies. As I have said before, knowledge of both firms provided valuable “As I have said before, the foundations are laid, it is now time insights into trends and practices across the for action and greater results! region. The Asia Pacific tax professionals the foundations ITEC and the Tax Centre also met at the regional conference in Bali to are laid, it is now of Excellence discuss technical issues such as structuring In August, tax professionals Chad Koebnick and transfer pricing, as well as the branding time for action and (US), Andrew Green (UK) and Mario van den and profiling of tax services in the Asia Broek (Netherlands) met with the head of Pacific region. greater results!” ITEC, Rob Mander, from RSM Bird Cameron ITEC has published three editions of (Australia). The meeting took place in the Border Crossing (4th quarter edition will During the year the IFRS CoE has also Netherlands for three days. Their priority be distributed in November), the client continued to provide valuable resources was to discuss RSM’s strategy for providing newsletter covering technical developments to member firms including webcasts on international tax services. Since then, the in taxation around the world. Finally on the topics such as IFRS 3 Business Combinations discussions have continued by conference technical side, Appendix B, Tax Services and the addition of new publications such call and the group will meet again in of RSM’s Quality Assurance and Risk as A Guide Through IFRS for Small and Cape Town. Containment policies has been amended and Medium-Sized Entities (SMEs), IFRS for approved by ITEC. The team also met in London in July to SMEs Illustrative Financial Statements and discuss their strategy and develop a IFRS IFRSs Frequently Asked Questions. The IFRS roadmap for the upcoming three years for The IFRS Centre of Excellence has seen services brochure has been updated to international tax in Europe. several changes this year with the addition reflect the new branding. All publications are The European Tax Centre of Excellence held of three members to the IFRS Leadership for external use and can be used as learning three meetings in the last twelve months, Group and the nomination of several new tools as well as marketing materials. in Ireland, Belgium and the Netherlands, to IFRS Champions. There are now over 80 Since its launch in 2009, the RSM Reporting improve cross-border knowledge and grow Champions from member firms around newsletter has proved to be a popular tool cross-border business. The meetings were the globe. for member firms. It is a client publication well attended with over 30 European tax The Champions have met several times in that covers technical developments in global professionals present at each one. One aim 2010 to continue to develop IFRSs technical accounting and reporting and regularly of these meetings was to develop European expertise in the network and to use the includes articles from external academics
2010 The Year in Review and the profession’s leaders and standard carry out further research in order to make business across all regions, as many feel the setters. This is a high quality publication and business contacts that would benefit from M&A market is returning and we want the onus is on member firms to ensure the the network’s risk management services. to position to win clients in this field. maximum benefits are gained and it reaches This concept will be transferred to the other its intended audience. regions, based on the results of the research CleanTech and Renewable Energy carried out in Europe. I am delighted that we have taken the first Risk Management steps to establishing a global presence for Having launched the Internal Audit Guidance A new member to the team, Gary Sturisky RSM in this new and exciting sector. The Framework in March, this set the platform from RSM McGladrey, was introduced to his renewable energy market is an incredibly for member firms to introduce and develop CoE colleagues at a strategy workshop held fast growing sector where we want to be quality internal audit services. The launch in London at the end of September. The two recognised as global leaders. We need to was reinforced by presentations on how days spent locked away in a meeting room invest the time and energy now to develop to use the guidance at the RSM regional proved very productive and allowed the and adopt a global strategic plan which conferences held in Bali, Brussels, Amman RM CoE to make some significant decisions leverages our current expertise in our and Cape Town. The Risk Management on how they would develop the network’s member firms, identifies and plans for Centre of Excellence (RM CoE) supported capabilities and build capacity as well as filling any gaps, and takes action. the launch of the guidelines with various utilising existing expertise to win work with The sector is led by Ian Duffy from FGS related webcasts that provided technical globally active organisations. in Ireland who has started to work with a and practical background for participants to Financial Services leadership group made up of experts from enable them to deliver risk management and As part of our plan to deepen cross border around the world. The group have issued internal audit related services. business, we are working across the their first internal bulletin which outlines Having focused on this for the first half of European region and with RSM McGladrey the proposed strategy. This begins with an the year, the RM CoE then concentrated to develop a business plan that enables us internal communication drive focusing on on continuing to raise the profile of RSM’s to focus on and develop business in the harnessing the existing knowledge of the risk management services. Consequently, financial services arena. Firms are working the RM CoE exhibited at the Institute of on stretch goals, based upon a client list, to Internal Auditors International Conference grow this service line considerably over the “The renewable held in Atlanta, US in June. This brought next three years. together member firms from the US, UK energy market is and Venezuela who met with chief internal Corporate Finance auditors, internal audit directors and In Europe, RSM Tenon is leading a skills- an incredibly fast internal audit managers from a variety of building workshop in early December in organisations across the globe. Budapest. The topic is Corporate Finance and growing sector the workshop will enable us to understand Maximising the enthusiasm for business and develop common methodology as where we want to be development sweeping the network, the well as discussing business development RM CoE session at the European Conference techniques and skills for this line of recognised as global in Brussels concentrated on identifying business. There is huge interest among globally active targets. The idea was to member firms to develop this line of leaders.”
2010 The Year in Review cleantech and renewable energy sectors and RSM Audit Manual 2010.1 Update more able to tailor their local RSM Paperless generating awareness and visibility amongst template for local requirements, whilst using The Executive Office staff and the RSM Audit all RSM members of our capabilities within the mandatory MAPs included within RSM Manual Update Steering Group (formed of this area. Subsequently they will begin an Paperless Version 3. TASEC members and representatives from external PR campaign whilst in parallel Canada, Mexico and South Africa) have RSM MAPs 2010.1 develop a number of proactive business developed and delivered the RSM Audit development opportunities. In addition to issuing the RSM MAPs 2010.1 in Manual 2010.1 Update, released in May. The the paperless format, they have been issued The cleantech and renewable energy RSM Audit Manual 2010.1 is compliant with in Microsoft Word and, where necessary, industries represent a significant business the clarified ISAs, issued by the International Microsoft Excel. The Microsoft Word and opportunity for RSM member firms. By Federation of Accountants and includes Excel versions of RSM MAPs 2010.1 are for all working closely together, we will identify many improvements to the RSM audit practical purposes identical to the RSM MAPs ourselves as strong contenders in this area. methodology. held within the RSM Paperless Version 3 TASEC In addition, the tools to deliver the RSM audit system, which is now the master copy During the first half of the year, the Audit Manual 2010.1 in the field have been of the RSM MAPs going forward. Transnational Assurance Services Executive developed and should be implemented by IT Committee Committee (TASEC) was heavily involved in member firms for their December 2010 The efforts of the IT Committee, sometimes the review and finalisation of the update to busy seasons. by their very nature, can go unnoticed. the RSM Audit Manual. At its March meeting RSM Paperless Version 3 People only generally tend to talk about in London, TASEC finalised many technical IT when it goes wrong. In fact, the RSM IT decisions, which cleared the way for the Regular and small entity versions of RSM Committee has had a busy year, meeting new manual to be ratified at a conference Paperless Version 3 have been issued to face to face three times this year and call in May. TASEC has also overseen those member firms using or piloting this having monthly conference calls to keep the specification of an intranet global important audit tool. The RSM Paperless up to date with the projects and activities relationship tracking system, which will Development Team has worked with they are working on. Most recently these enhance and replace the Global Prohibited CaseWare International, to dramatically have included arranging supplier provision Securities List. improve the functionality and flexibility of the RSM Paperless Version 3 templates. for hosted email services, overseeing These improvements include the licensing the delivery of new RSM and member “The new tools will from CaseWare International for three firm websites and conducting a survey industry standard template forms which are of member firms to identify the common encourage cooperation now embedded within the RSM Paperless platforms used within the network. The audit system. committee also provides regular articles for between firms and make RSM Eye to keep us all updated as to their RSM Paperless Version 3 includes the RSM objectives and achievements. international tendering MAPs 2010.1 in the paperless format. The new functionality within RSM Paperless Version much easier.” 3 also means that member firms are much
2010 The Year in Review Central initiatives The WarRoom allows quick and easy access to all the They included six on risk management The WarRoom session in January 2010 resources and materials available to topics, three on IFRS, one on international brought together nine senior RSM member firms. It also contains an events tax, two general updates, four for Business professionals to brainstorm new ways to calendar and event payment system, Development Champions and five on the approach global tenders. This was a highly and training and technical information. RSM audit methodology and paperless audit productive session that firstly examined Meanwhile, the brand centre has information system. our performance in international tenders. that enables member firms to comply with We are producing an expanded programme A major problem higlighted was around our the RSM Communications Guidelines. of webcasts for 2011 and welcome pricing and scoping for competitive tenders The “My Profile” people database is a suggestions from member firms on the including inconsistent approaches to star in the making! I am encouraging all topics they would like covered. pricing, the failure to gauge current market internationally active personnel to input pricing and inconsistent presentation of their details, with as much information as Audit training RSM International e.g. biographies and possible, so that other firms can use that The Executive Office will continue to develop core messages making us look and feel information when seeking new business. The support materials for the RSM Audit Manual disconected in tenders. system has great potential, but we all need Update and Audit 1, 2 and 3 programmes, In response to these findings the WarRoom to work together to add the details that will including an audit manual update Train-the- team has been working on various solutions. make it a vital, living resource that can help Trainer webcast. The object of this webcast We now have a global tender process, that is drive our growth. is to ensure that trainers at member firms supported by the STAR pricing and scoping are familiar with these training materials tool, and we are working with members and have the insights they need to deliver to agree standard pricing worldwide. In “There has been a very these materials in a knowledgeable and addition, the GEL (Global Engagement compelling way. Leader) role has been created and is positive reaction to European Business Awards sponsorship designed to provide more rapid and effective Our fourth consecutive year of sponsorship client tender responses. the new look and feel of the European Business Awards (EBA) Other tools include introducing a win/loss for the RSM brand.” continues to provide us with an excellent analysis on key tenders to examine why marketing platform to raise the profile of we succeed or fail and creating cross-firm Webcasts the RSM brand in Europe. We are category teams that will research, target and seek to This year has been a busy one for training, sponsors of the ‘RSM International win businesses from specifically identified particularly with regard to webcasts. These Entrepreneur of the Year Award’, and have target clients. The WarRoom initiative have proved very popular with all member also taken part in EBA country events certainly promises to make international firms as they cut down on travel time and around Europe that offered excellent tendering much easier and I look forward to costs and mean that everyone in the firm networking opportunities for member firms. reporting back the positive results. can attend. Since January, the Executive In the countries where these special events Office – together with the IFRS, Tax and Risk were held (Malta, Turkey, Spain, UK, Ireland, RSM Connect Management Centres of Excellence – has Poland, France), our member firms turned Our secure online intranet has now been delivered 21 webcasts on a range of topics. out in force to represent their firms and RSM up and running for over a year. The system
2010 The Year in Review International to the elite mix of European reputation and what we stand for. What working with cross-border clients. People businesses in attendance. does a CFO of a typical target company are our most important asset! think when they hear or see the words ‘RSM HSBC joined the sponsor list this year and The Executive Office is developing a International’? Work is ongoing in this we have benefited from the brand and follow-up programme to the RSM Academy, area to develop the answer we want to this expertise that accompany that partnership. which will focus on international business question and to develop our brand through Their association has helped to increase the development and leadership skills. The main our strength of client service and building reputation of the awards and, in turn, the objective of the programme will be to create on the concept ‘RSM – where clients come valuable media coverage for the programme an account plan to develop the depth and first’. There will be more to come as we head and all the sponsors. The winners of these breadth of services provided to existing into 2011 – The Year of the Brand. awards are exactly the types of firm we want target clients. Delegates will work closely as clients and our close association with the RSM Academy together both before and after an intensive awards will undoubtedly draw them to us. We held the fourth annual RSM Academy in week of study and practical development Eindhoven, the Netherlands in June, which sessions with business development leaders. Refreshing our brand and building our once again proved a winning formula for reputation Over time the RSM Academy 2 programme There has been a very positive reaction to will feed into regional business development the new look and feel for the RSM brand activities and provide an ever-growing that was released in March. It covers “What does a CFO team of business development leaders for every aspect of the RSM brand, including member firms and regions to draw on in electronic media, stationery items and all of a typical target their objective to go all-out for growth. printed literature. We now have a fresh, Inspection programme modern brand that reflects the way we do company think As you all know (I hope), quality is one business. All member firms have received of the cornerstones of the RSM network, the new brand guidelines, and I am pleased when they hear or and TASEC looks to safeguard this quality to see that people are using the brand to through its global inspection programme. reinforce business development initiatives see the words ‘RSM As the network grows and the quantity and and stand out in the marketplace. I complexity of international work increases, recognise that it is a long process to International’?” it is vital that member firms, clients and achieve a consistent look across the potential clients have confidence in the network, and that individually it is a big task the senior managers, directors and junior quality of work performed across for member firms to take on. However, I am partners from member firms who attended. the network. very pleased to see more and more new and RSM Academy is vital to help us attract exciting brochures as I visit member firms The 2010 global inspection programme and develop highly skilled people with a around the world. will, when completed, have covered visits passion for understanding the needs of to sixteen member firms from all the However, a brand is not just the logo, the internationally active businesses. With the regions. In addition, at least seven due colours and the pictures. It is much more right people in place, we will be the ‘go to’ diligence visits will have been undertaken to than that. We need to spend lots more time firm of choice, known for our responsive, prospective member firms. This programme and focus on building the RSM brand, our knowledgeable service and expertise in of visits would not be possible without the
2010 The Year in Review contributions of the 35 individuals serving The Talking Points series of articles media ideas, have opened opportunities for as team captains and team members from continues to expand providing thought each other. The GCT has also helped to build 20 firms - to whom I extend my thanks. leadership content for our website and for important relationships, opened channels of member firms to use as collateral. We have communication and promote ‘international’ Global Secondment Leadership Group and also successfully achieved some high-level thinking in these marketing teams around programme press coverage using the Talking Points the world. RSM International has created a leadership to showcase our global expertise and Over the last two months, Biss Lancaster has group formed of representatives from knowledge on a variety of topics. Member also been developing a social media plan the most active countries involved in the firm contributions to these articles are for RSM. So you’ll be hearing even more from programme, namely USA, UK and Australia. crucial and my thanks go to those who have me as these plans come to fruition - Look contributed the time and effort to write them. out for my Blogs and Tweets!! “In many ways, we’re The number of member firm‘Doing Business In’ guides are also increasing. Looking to the future too modest. We are Every member firm now has a toolkit to help I have set two challenges for the future: produce these guides and the Executive • For every partner to add one the world’s best Office also offers design assistance. My goal internationally active client during the is to have 100% of the guides complete by next year. the end of the first quarter in 2011. kept secret.” • For us to double our referred work RSM International joined forces with RSM by 2012. Following the reduction in demand for McGladrey and McGladrey & Pullen, the hosts this programme during the economic of The McGladrey Classic, the newest and I will also be changing my focus to be more crisis, the leadership group will focus on most exciting PGA Tour event to hit the externally directed, to clients, prospects and re-establishing the programme to provide world stage. The global television broadcast centres of influence. I am developing my member firms with the ability to offer their coverage on the Golf Channel provided targets and action plan now and will share high-performing personnel with strategic significant international exposure for the these as my plans develop. It is about using secondment opportunities to enable firms RSM International brand – its debut TV my time to open doors for business for RSM to share personnel with other member performance! The Golf Channel is broadcast members and taking the RSM brand to those firms to better manage peaks in workload. in 232 countries and coverage of the event who have not heard of us. Plans are already underway for the Q1 2011 was expected to result in more than six By this time next year, we should have made busy season and a number of strategic billion media impressions for substantial progress towards our targets. secondments are under consideration. RSM International. In many ways, we’re too modest. We are Marketing and PR campaigns The Global Communications Team (GCT) the world’s best kept secret. We need to There has been a solid programme of was formed in 2006 and is run by the change this and empower every person in marketing and PR initiatives either Executive Office and our PR agency, Biss every firm to spread the message about the developed or taken to the next level Lancaster. The team brings together PR strength of our offer and the depth of our this year. and marketing professionals from member resources. That will be our route to winning firms around the world who through regular the new clients and the market share that sharing of information, particularly about we deserve. 2010 The Year in Review 10 Executive Office 2nd Floor 11 Old Jewry London EC2R 8DU United Kingdom
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RSM International is the name given to a network of independent accounting and consulting firms each of which practices in its own right. RSM International does not exist in any jurisdiction as a separate legal entity. The network is administered by RSM International Limited, a company registered in England and Wales (company number 4040598) whose registered office is at 11 Old Jewry, London EC2R 8DU. Intellectual property rights used by members of the network including the trademark RSM International are owned by RSM International Association, an association governed by articles 60 et seq of the Civil Code of Switzerland whose seat is in Zug. © RSM International Association, 2010
2010 The Year in Review