WELCOME CELL PHONES REST ROOMS SNACKS
AGENDA ◦ Why Have a Neighborhood Association ◦ Social Media ◦ Marketing Your Neighborhood ◦ Break ◦ Events ◦ Recruiting- Volunteers, Board Members, etc. ◦ Who Is CONA
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. Why have a Neighborhood Association
. General Mission Statement
. What’s in it for the Neighborhood
. Types of Associations
. Crime Watch Program
2 Organizing to build community means improving your neighborhood’s ability to act and organize the diverse skills of its residents. Residents want to become better neighbors by getting to know each other and helping each other out.
3 To empower residents. Some organizers believe the only reason to organize is for power. Power is the ability to act and with it comes a responsibility to the community.
When neighborhoods organize, they acquire power by joining together to accomplish something.
4 To address a particular concern. Many neighborhoods become organized when a particular concern emerges in which they can rally around.
Residents of the neighborhood will get together to discuss problems and come up with solutions using the people and resources already available within their neighborhood.
5 Neighbors helping Neighbors Represent the interests of residents Impact the quality of life Make use of the diverse skill of the residents Improve property value Resolve Neighborhood Issues Joining together to accomplish something for the neighborhood Address a particular concern
Discuss problems and come up with solutions
6 The purpose of a Neighborhood Association is to build a sense of community, to resolve issues that adversely affect the neighborhood, protect our property’s value, enhance our neighborhood residents’ lives, work with local businesses and City Administration all to improve and sustain the neighborhood through group action.
7 Develop Neighborhood Pride Resolve Neighborhood Issues Get to know your Neighbors Protect Property Values Reduce Crime Improve Neighborhood Communication Create a Sense of Community Work with other Neighborhood Associations OTHER ?
8 Neighborhood Assn. (NA) ◦ Meadowlawn Neighborhood Association (MNA)
Civic Assn. (CA) ◦ Greater Pinellas Point Civic Association (GPPCA)
Home Owners Assn. (HOA) ◦ Bahama Shores Home Owners Association (BSHOA)
Business Assn. (BA) ◦ Skyway Marina Business Association (SMBA)
9 Neighborhood is a organization of residents or property owners who advocate for or organize activities within a neighborhood. It may have elected leaders and voluntary dues.
Civic is a type of organization whose official goal is to improve neighborhoods through volunteer work by its members. It may have elected leaders and voluntary dues.
10 Home Owners is an organization of homeowners of a particular subdivision, condominium or planned unit development. The purpose of a home owners association is to provide a common basis for preserving maintaining and enhancing their homes and property. Business is an organization founded and funded by businesses that operate in a specific area.
11 • Open Google or any search engine • Type stpete.org in the address bar • Click on Government • Click on City Council • Click on Council Districts & Maps (on left of screen) • Click OK • Click off Council Districts (on right of screen) • Click on Neighborhood Associations (on right of screen) Find your Association and click on it. Play around to see other Associations.
12 13 14 15 For Assistance in forming a Neighborhood Association contact:
Tom Lally Susan Ajoc CONA Membership Community Services [email protected] City of St. Pete (727) 515-9140 [email protected] (727) 893-7356
16 Neighborhood Crime Watch encourages citizen participation in reducing crime. Residents and police work together to achieve one common goal – "Making Their Neighborhoods Safe."
Residents are taught how to protect their property and report suspicious activities to the police.
Neighborhood Crime Watch also helps build pride and serves as a springboard for efforts that address other community concerns.
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Contact the Crime Prevention Unit to start a Neighborhood Crime Watch in your neighborhood:
(727) 893-7128
18 Organize a small group of neighbors to discuss concerns, the level of interest, and possible neighborhood problems.
Schedule a date, place and time to hold a kick off crime watch meeting.
19 Meetings – These should be held as necessary with your Crime Prevention and Community Police Officers (CSO) Citizens’ Patrol – Crime Watch members who walk or drive through the neighborhood and alert police to crime and questionable activities. Not all neighborhood crime watches need a citizens’ patrol. Communications – Regular discussions between neighbors, Crime Prevention Officers and Community Police Officers (CSO) Special Events – Block Parties, Crime Prevention Programs and National Night Out
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For Assistance with Crime Watch:
St. Petersburg Police Department Crime Prevention Unit 727 893-7128
21 What is Social Media? Isn’t email, a web site and Facebook good enough? Who uses Social Media, anyway? Is Social Media the “killer application”? What about all these other apps? And finally, Nextdoor
22 Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content From:
Examples: ◦ Websites for social networking and microblogging ◦ Video sites ◦ Instant 1-to-1 or 1-to-many messaging
23 24 Email ◦ Distribution Lists ◦ MailChimp, ConstantContact, Reflectors… Google Groups Yahoo! Groups
Can be very valuable for neighborhood communications, but are NOT part of this presentation, nor are “transient” applications (Snapchat, WhatsApp, etc.)
25 Need a website – easy to find, if for nothing else than a link to other sites you use Facebook – Yes, BUT….. Twitter – only if you are POTUS Email and Groups: ◦ Can you collect email addresses ◦ AND Keep them up to date? Consider a contact group (email or other) for urgent alerts, call-to-action, etc.
26 Compelling case Not just for millennials BUT ….. Platforms are constantly evolving and improving Low cost, easy to use Highly personal – but targeted Can create a sense of community ◦ “old style” neighborhood interactions ◦ Talking over the fence
27 28 I like coffee & I share/read links Here’s a picture coffee people about #coffee of me with my coffee cup Snapchat
I have many Watch me make Watch me drink coffee skills & drink coffee coffee in 6 sec
Here are my Here are cool Here are “real” coffee sounds coffee images coffee moments
29 30 31 32 33 Calls to action Engaging content ◦ Storytelling Getting recommendations ◦ Contractors, Services, etc. Helping people ◦ Lost pets Cultivating Resident Leaders ◦ Online “super users” who can moderate and create content for their neighborhoods
34 Single purpose – focus on the neighborhood, not friends and family! Content is key Moderation isn’t optional Provide for attachments and links Must be multi-platform (support all devices) Confirm / authenticate your members
35 Facebook is for friends, Tinder is for lovers, and Twitter is for news and celebrities Nextdoor is a social media site specifically created for local communities On Nextdoor, you can create a private electronic community for your neighborhood, and only those who have confirmed addresses in the neighborhood can contribute and view the content
36 37 38 39 To join Nextdoor you must: ◦ rent or own a home or property in the neighborhood At registration, provide one or more of the following: Listed Phone number Credit or debit card Postcard Last 4 of SSN OR Have Lead Confirmation OR Send Nextdoor a copy of an official document (driver's license, recent utility bill, rental agreement, etc.) that includes both the resident’s name and the address associated with the account
40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 Get the word out about your site(s) ◦ Door hangers ◦ Postcards ◦ Newsletters ◦ Email • Build a critical mass in the first few weeks • Be strict about moderation – no spam allowed • Discourage solicitation and political discussions
56 Contact: Travis Jarman, Chairman CONA Communications Committee [email protected]
www.nextdoor.com
57 Discuss: Meetings Signage City Door Hangers Free-Bag Door Hangers Neighborhood Ambassadors- Block Captains Welcome Package (new homes sales, rentals, county website tax records, weekly newspaper)
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Utilize local organizations ie: Boy or Girl Scouts, church groups, school groups, etc. Communications (newsletter, mailings, flyers Events Collect name, email and phone
59 So you want to hold a neighborhood event??? Decide what the purpose is of the event. Do you want to increase membership, raise money, encourage sociability, build pride/ownership or showcase your neighborhood? Different events can lead to various outcomes. Some events can have more than one purpose.
60 Choosing an event to accomplish your goal.
Once you decide the purpose, you have to look for an event that fits.
61 62 63 64 65 66 67 68 Founder’s Day Pinot in the Park
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What are the available funds if any?
Is there any start up money?
City $500.00 mini grant
Do you need to solicit donations? Will this event make money to offset costs?
Will there be tickets sales?
70 Grants?
Permits?
City Staff?
71 Some events will dictate the location.
For others, you will need to find one.
Cost: Free, Donated or Rent
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Appoint a committee chair and then let them choose sub-committee and their chairs.
Who will the committee report to, if anyone.
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Volunteers
Paid staff/Entertainment
Community Service
74 Advertising
Social Media/E-Mail
Free Press
Posters
Newsletter
75 Free/Donated
Purchased
Pot Luck
Food and Beverage
NEED HELP: Who to Call
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What kind of Volunteers do you need:
Board members and Directors Special Events Committees Marketing Block Captains Crime Watch
77 Meetings Social Events Keeping meetings interesting (Speakers, issues, etc.) Emails Complaints Marketing Tools
78 What is their interest What are they good at, what is their job What else are they involved in How much time do they have to give Show how it will make a difference Give them responsibility
79 Who and What is CONA CONA Goals (handout)
80 Vision
CONA is committed to maintaining its stature as a leading community organization for building a safe, high quality, and seamless city in order to meet the current and future needs of our diverse community. The vital role CONA plays in strengthening and advocating for neighborhoods through our many initiatives and activities contributes to a city of neighborhoods offering quality of life, and embracing mutual respect and appreciation among all peoples.
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Mission
Unite existing neighborhood organizations dedicated to protecting, improving and promoting their area and to foster the formation of such organizations
Provide education, training and guidance for neighborhood leaders in marshalling resources to better their community
Expand the pool of skilled and motivated neighborhood and community leaders.
82 Mission continued:
Provide a resource for sharing of information and tools for neighborhood development
Promote communication and cooperation between member organizations and the community at large
Provide a forum for member organizations and act as their advocate with the City of Saint Petersburg and other local, state, and federal government agencies and officials
83 Discussion………………..
84 Contacts:
President: Marlene Murray ([email protected])
Membership: Tom Lally ([email protected])
Neighborhood Services: Susan Ajoc ([email protected])
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