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Descriptive Study of Communication Behavior of Fanatic

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Descriptive Study of Communication Behavior of Fanatic COMMUNICATION BEHAVIOR OF FANATIC FANS IN NCTZEN BANDUNG COMMUNITIES (Descriptive Study of Communication Behavior of Fanatic Fans in NCTZEN Bandung Community for Supporting NCT’s Boygroup) By: Ayu Mulia Khairani NIM : 41814131 This Research is under guidance: Dr. Rismawaty, S.Sos., M.Si This research aims to determine the communication behavior of fanatical fans in the NCTZEN Bandung community in supporting NCT boygroups. To answer the problem above, the researcher raises micro sub-problems, verbal communication, nonverbal communication, and motives. This research method uses descriptive qualitative method with supporting theories namely the theory of symbolic interaction. The subjects of this study were members of the NCTZEN Bandung community, which researchers considered fanatical about NCT boygroup using a purposive sampling technique obtained by informants are 5 (five) people. Data collection techniques used are: literature study, in-depth interviews, observation, and documentation. The results obtained by the authors in this study, that communication behavior seen from the verbal communication was using of language and direct interaction with fellow community members during community events and interaction with boygroup of NCT through virtual messages, fanchant, and fan services during concerts. Nonverbal communication was through symbols and signs and dance cover. Furthermore, the motives of fanatical fans to support NCT boygroups are based on hobbies and likes, as inspiring person, and as role models. The conclusion of the fanatical communication behavior of NCTZEN Bandung community members in supporting NCT boygroups is how they support verbal and non-verbal forms and the motives they cause. The advice for NCT's fanatical fans to support idols were not only with the birthday project, hand banner project, and purchase of albums, the community projects can also be used as fundraising projects and charities on behalf of their idols to be more useful. Keywords: Communication Behavior, Verbal Communication, Nonverbal Communication, Motives, Fanatic Fans. 1. Pendahuluan Biasanya kegiatan kumpul ini diadakan sebagai bentuk perayaan 1.1 Latar Belakang Masalah ulang tahun para anggota boygroup Perilaku komunikasi merupakan NCT, dan projek tagar di twitter yang suatu kebiasaan dari individu atau akan mereka buat untuk menjadi kelompok yang didalamnya trending di twitter. menerima atau menyampaikan pesan Hal yang menarik yang pernah dengan adanya keaktifan mencari dilakukan oleh komunitas ini adalah, informasi, ataupun pengetahuan mereka telah berhasil mengajak mengenai hal-hal yang baru. Perilaku kolaborasi seorang fansite dalam komunikasi akan menampilkan kegiatan rutin ini. Bukan hal yang teknik dan keterampilan dari mudah untuk mengajak fansite seseorang untuk mencapai tujuan bekerja sama dengan suatu komunitas komunikasinya, hal ini membuat fans, mengingat fansite untuk seorang seseorang yang mengatur teknik idola itu memiliki kesibukan yang komunikasinya baik secara verbal sama padatnya dengan si idola, maupun nonverbal. karena mereka mengikuti si idola itu Beberapa perilaku komunikasi untuk mendukung setiap kegiatannya yang terlihat pada saat peneliti dan mendapatkan momen-momen melakukan pra penelitian adalah untuk di abadikan, yang selanjutnya adanya keaktifan para anggota ketika akan mereka bagikan di sosial media berinteraksi terhadap sesama anggota atau mereka kumpulkan untuk lainnya dalam bertukar informasi diperjualbelikan. Tetapi, komunitas mengenai NCT, melakukan trading NCTZEN Bandung, berhasil foto idola yang diinginkan membuat negosiasi dengan salah satu berdasarkan kesepakatan kedua belah fansite. pihak antar anggota. Fansite yang berhasil diajak Selain itu adanya bentuk isyarat berkolabirasi tersebut memiliki akun nonverbal yang ditunjukkan oleh yang bernama Taeyong Kasep. mereka. Seperti beberapa dari mereka Pemilik fansite ini adalah orang saat sedang berinteraksi satu sama Indonesia yang berdomisili di Korea lain menirukan bentuk gesture yang Selatan dan bersedia untuk dipopulerkan oleh anggota dari berkolaborasi dalam event ulang boygroup NCT. Ada juga dari mereka tahun pada 1 juli 2018. Bentuk yang menggunakan pakaian yang kolaborasinya adalah fansite ini melambangkan nama dari salah satu memberikan goodies berupa free anggota NCT, membawa atribut photocard bagi yang hadir, yang pendukung, seperti standing banner mana foto tersebut merupakan hasil yang diletakkan di depan tempat jepretan milik pribadi fansite tersebut, mereka berkumpul, memegang membantu menyediakan tempat slogan atau hand banner, serta untuk event ini, yaitu di Caffe Bene membawa lightstick official NCT. Dago, serta membantu (Pra Penelitian, 21 Oktober 2018). mempromosikan acara ini di akun Komunitas NCTZEN Bandung twitter milik fansite ini sendiri. ini sendiri memiliki kegiatan kumpul NCTZEN Bandung merupakan rutin sendiri setiap bulannya. fandom atau komunitas fans dari boygroup asal Korea Selatan, yaitu anggota komunitas fans, menunggu NCT, yang berbasis di Kota Bandung. idolanya saat di bandara, bahkan Komunitas ini dibentuk oleh Novi menangis saat idola mereka tampil dan Fitri pada 4 November 2016. atau lewat di hadapan mereka. Pengertian komunitas itu sendiri Hal-hal tersebut tidak akan adalah merupakan sebuah kelompok mungkin dilakukan oleh fans jika sosial dari beberapa organisme yang mereka tidak memiliki suatu berinteraksi dari berbagai lingkungan, ketertarikan atau kesukaan yang dan pada umumnya komunitas berlebihan, atau biasa disebut dengan terbentuk karena memiliki sebuah istilah fanatik. Fanatik adalah suatu ketertarikan, tujuan, maksud dan istilah yang digunakan untuk kegemaran yang sama. menyebut suatu keyakinan atau suatu Komunitas NCTZEN Bandung pandangan tentang sesuatu, baik merupakan sebuah wadah atau tempat secara positif maupun negatif, untuk berinteraksi antar anggota pandangan dimana tidak memiliki sesama fans dalam mendukung sandaran teori atau pijakan boygroup NCT. Fans memiliki cara kenyataan, tetapi dianut secara mereka sendiri untuk berkomunikasi mendalam sehingga susah diluruskan dengan sesama fans lainnya dalam atau diubah. suatu komunitas. Perilaku komunikasi selain dapat Keinginan kuat para NCTZEN diamati melalui seseorang yang selaku fans untuk bertemu dengan mengatur teknik komunikasinya idolanya diwujudkan ke dalam bentuk secara verbal maupun nonverbal, antusias mereka untuk mewujudkan dapat dilihat juga pada sudut pandang kehadiran mereka sebagai fans di yang ada dalam lingkungan sehari- acara music show. NCT merupakan hari ataupun adanya fenomena yang boygroup yang terbilang baru dan sedang terjadi. kehadiran mereka di Indonesia untuk Di Indonesia, fenomena yang suatu pertunjukkan musik sendiri tengah terjadi saat ini adalah budaya baru dua kali, yaitu Spotify On Stage Korea atau sekarang lebih dikenal 2017 dan Music Bank In Jakarta dengan Hallyu Wave atau Korean 2017, dimana NCT 127, salah satu Wave. Semakin pesatnya kemajuan sub-unit dari NCT. teknologi, tidak menutup celah untuk Rasa cinta yang begitu dalam membawa kebudayaan dari negeri terhadap idolanya ini, membuat asing. Baik dari segi fashion, film, mereka tidak suka jika idola mereka drama, bahkan musik. disandingkan dengan orang lain. Korean Wave sendiri muncul Belum lagi, perilaku mereka seperti pada akhir tahun 1990, termasuk mengorbankan waktunya untuk beberapa produk ekspor mereka, streaming music video di YouTube, yaitu drama, musik, film, dan mengikuti lomba dance cover, makanan, tetapi hal utama yang merayakan ulang tahun anggota NCT, menjadikan fenomena ini adalah rela mengantri saat penukaran tiket drama. Seperti, drama korea endless acara musik, menonton acara musik love, jewel in the palace, full house, yang di hadir NCT bersama-sama winter in sonata dan lainnya. Drama- dengan teman sesama fans atau drama Korea berhasil membuat penontonnya terpikat dengan salah satu sub unit mereka, kebudayaan Korea. Drama Korea memenangkan Best Rookie Award yang laris manis itu juga menyajikan pada acara Asia Artist Awards 2016. lagu-lagu Korea sebagai original Ditahun berikutnya, yaitu tahun 2017, soundtrack yang tidak kalah NCT 127 yang juga merupakan salah memesona penikmat drama Korea. satu sub unit mereka, berhasil Demam Korea pun merambat pada memenangkan kategori Rookie of selera musik. Musik korea mendadak The Year di ajang Gaon Chart Kpop begitu digemari oleh masyarakat Awards 2017, New Artist of The Year Indonesia, terutama para remaja yang di ajang Golden Disk Awards 2017, menggilai drama Korea. Best New Male Artist di ajang musik NCT adalah boygroup asal Korea terbesar Korea yaitu Mnet Asia Music Selatan yang dibentuk oleh SM Awards 2017. Entertainment. NCT merupakan Prestasi terbarunya, berhasilnya singkatan dari Neo Culture NCT 127 sebagai idol Kpop pertama Technology, istilah yang diciptakan yang berhasil memecahkan rekor di oleh pendiri SM Entertainment, Lee Billboard dengan mempromosikan Soo-man, untuk mendeskripsikan full album pertama mereka Regular- konsep grup ini yang memiliki jumlah Irregular di Los Angeles, yang rilis anggota tak terhingga yang akan pada 12 Oktober 2018. Album terbagi ke dalam beberapa sub-unit mereka menjadi Top Global iTunes berbasis di berbagai kota di dunia. music chart dan melakukan siaran Hal ini diutarakan oleh Lee Soo Man langsung bersama Zane Lowe di pada presentasinya mengenai strategi siaran khusus Apple Music yang produk masa depan SM pada 29 mana mereka pun juga sebagai idol Januari 2016. Kpop pertama yang albumnya di NCT merupakan sebuah grup promosikan oleh Apple Music. Hal yang
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