Proceedings of CERC 2011

Proceedings of CERC2011 Collaborative European Research Conference 14. - 15. January 2011 Cork, Ireland Editors Ingo Stengel · Udo Bleimann · Bernhard Humm · Paul Walsh CERC2011 Cork, Ireland 14–15 January 2011 Proceedings of the Collaborative European Research Conference 2011 Editors Ingo Stengel Udo Bleimann Bernhard Humm Paul Walsh ISSN: 2220-4164 © 2010 Cork Institute of Technology All rights reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, photocopy, recording or otherwise, without the prior written permission of the publisher or distributor. Table of Content Papers Experiences On Using Partial Least Squares (PLS) In Usability Research ............................................................15 C. Schalles, J. Creagh, M. Rebstock Organisational Culture: The Impact On The Merger And Acquisition Process ........................................................ 27 S. Lewis, A. Wright The Growth Of E-Procurement In Ireland: How The Private And Public Sectors Are Adapting To Purchasing On-line ........................................................... 37 J. Barrett, A. Wright Cork‘s Rebel Brand: A Marketing Myth Or Reality? ................. 47 S. Gilroy, A. Wright Viral Marketing: The Future Next Generation ........................... 57 V. O‘Sullivan, A. Wright Numerical Simulation And Experimental Validation Of A Transmission Cable Statistical Fault Identification Method .........73 C. Healy, R. A. Guinee Design And Development Of Embeddable Wireless Sensors For Concrete Curring And Structural Health .............................89 W. Quinn, P. Angove, J. Buckley, G. Kelly, J. Barrett Turbidity Based Suspended Sediment Fluxes In The Owenabue Catchment, Ireland ............................................ 101 S. Harrington, J. Harrington 5 An Energy Balance Of Biomethane From Energy Crops In Ireland ......................................................113 E. Deasy, N. Power Finite Element Modelling Of The Response Of Hollow Core Floors To Concentrated Linear And Patch Loadings .................125 D. F. Hodge, B. D. O‘Rourke, J. J. Murphy Determination Of Moment-rotation Curves For Semi Rigid Steel End Plate Connections.................................................135 N. Scollard, J. J. Murphy, B. D. O‘Rourke Fit For The Future – A Semiautomatic Growing Ontology To Answer University Needs ................................................145 R. Böving, U. Bleimann, C. Wentzel, P. Walsh Lessons Learned From A Control Group Experiment On Virtual Team Performance ....................................................155 R. Friedrich, U. Bleimann, I. Stengel, P. Walsh A Discourse On The Need For An Ethical Theory Suitable For Application Within The New Societies Of The Digital Age ......165 J. O‘Sullivan Behavioural Biometric Authentication For Mobile Devices ........175 H. Saevanee, N. L. Clarke, S. M. Furnell Developing A Climate Change Visualization Tool Using Google SketchUp ...............................................................185 W. Lynn, P. Walsh, H. Fagan An Evaluation Of The Technologies And Methods For The Determination Of Mean Flows In Open Channels For Assessment Of Suitability For Small Scale (<20kW) Tidal And Estuary Flow Energy Systems For Local Electricity Provision ........................195 T. Daly, C. Gibbons, D. O‘Reilly 6 Requirements Gathering For A Bioinformatics Workflow Tool ...205 J. Carroll, P. Walsh, P. Rothwell, R. D. Sleator Campylobacter Ureolyticus – An Emerging Gastrointestinal Pathogen? ............................. 221 S. Bullman, D. Corcoran, J. O’Leary, B. Lucey, D. Byrne, R. D. Sleator Design & Evaluation Of A Novel Material For Peripheral Nerve Regeneration ............................................233 X. F. Zhang, S. Kehoe, A. Burke, H. O’Shea, D. Boyd Development Of A Novel Oral Vaccine Against Mycobacterium Avium Subspecies Paratuberculosis And Johne’s Disease: A Patho-biotechnological Approach ...................................... 241 C. Johnston, A.Coffey, J. O’ Mahony, R. D. Sleator In Silico Identification Of The Principle Osmotic Stress Response Mechanisms Of Cronobacter Sakazakii .................. 251 A. Feeney, R. D. Sleator 7 8 Preface Collaboration has long been the well spring of innovation and progress. Indeed some argue that what makes human kind so successful in the face of many challenges, including those of its own making, is its ability to share knowledge and ideas. CERC is a unique conference that celebrates and encourages the spirit collaboration among friends and colleagues across nations and disciplines within Europe. While CERC 2011 has resulted from recent alliances between researchers in Ireland, Germany and Great Britain, it is more rightly identified as the culmination of a partnership initiated by Dr Brendan Murphy from the Cork Institute of Technology and Prof. Udo Bleimann from the University of Applied Sciences in Darmstadt. The spirit of cooperation fostered by Dr Murphy and Prof. Bleimann has led to tangible outputs that include, research papers, MSc and PhD thesis, software applications, undergraduate and post graduate courses and many other achievements. CERC 2011 is a fitting milestone in this journey, in that it brings together researches from science, engineering, business, humanities and the arts. This event was only made possible by the hard work of a number of people. Thanks goes to Dr Ingo Stengel for all his hard work on the program committee and for organising countless paper reviews, Prof. Udo Bleimann and Prof. Bernhard Humm for their guidance on the organising committee and Tillman Swinke and Dr. Robert Loew for their work on putting together the proceedings. Gratitude also goes to Michael Loftus for supporting this event and for fostering a culture of innovation and creativity that make events like this happen. It is fitting that CERC 2011 was held in Blackrock Castle Observatory, which has under the guidance of Dr Niall Smith and his team become a centre of science and education in Cork. Dr. Paul Walsh General Conference & Programme Co-Chair, CERC2011 Cork, January 2011 9 CERC2011 Committees General Conference & Programme Co-Chairs Udo Bleimann Cork Institute of Technology, Ireland Paul Walsh Cork Institute of Technology, Ireland Ingo Stengel University of Applied Sciences Darmstadt, Germany Bernhard Humm University of Applied Sciences Darmstadt, Germany Organising Committee Paul Walsh Ingo Stengel Udo Bleimann Bernhard Humm Robert Löw Tillman Swinke International Programme Committee Udo Bleimann Cork Institute of Technology, Ireland Pat Casey University College Cork, Ireland Shun-Ping Chen University of Applied Sciences Darmstadt, Germany John Creagh Cork Institute of Technology, Ireland 10 Paul Dowland University of Plymouth, UK Pio Fenton Waterford Institute of Technology, Ireland Orla Flynn Cork Institute of Technology, Ireland Klaus-Peter Fischer-Hellmann University of Applied Sciences Darmstadt, Germany Steven Furnell University of Plymouth, UK Paul Green Cork Institute of Technology, Ireland Richard Guinee Cork Institute of Technology, Ireland Klaus Habermehl University of Applied Sciences Darmstadt, Germany Joe Harrington Cork Institute of Technology, Ireland Bernhard Humm University of Applied Sciences Darmstadt, Germany Matthias Knoll University of Applied Sciences Darmstadt, Germany Michael Kuhn University of Applied Sciences Darmstadt, Germany Robert Löw University of Applied Sciences Darmstadt, Germany Michael Loftus Cork Institute of Technology, Ireland Tom Moloney Cork Institute of Technology, Ireland Jerry Murphy University College Cork, Ireland Jimmy Murphy University College Cork, Ireland Barry O’Connor Cork Institute of Technology, Ireland 11 Gerard O‘Donovan Cork Institute of Technology, Ireland Walter Pauli University of Applied Sciences Darmstadt, Germany Dirk Pesch Cork Institute of Technology, Ireland Andy Phippen University of Plymouth, UK Ian Pitt University College Cork, Ireland Michael Rebstock University of Applied Sciences Darmstadt, Germany Detlef Rothe University of Applied Sciences Darmstadt, Germany Nicole Saenger University of Applied Sciences Darmstadt, Germany Arnd Steinmetz University of Applied Sciences Darmstadt, Germany Ingo Stengel University of Applied Sciences Darmstadt, Germany Siobhan O’Sullivan Cork Institute of Technology, Ireland Paul Walsh Cork Institute of Technology, Ireland Steve Wheeler University of Plymouth, UK Antje Wirth University of Applied Sciences Darmstadt, Germany Angela Wright Cork Institute of Technology, Ireland 12 CERC2011 Papers 13 CERC2011 14 Papers Experiences on Using Partial Least Squares (PLS) in Usability Research Schalles, Christian, Department of Computing, Cork Institute of Technology, Cork, Ireland, [email protected] Creagh, John, Department of Computing, Cork Institute of Technology, Cork, Ireland, [email protected] Rebstock, Michael, Faculty of Economics and Business Administration, University of Applied Sciences Darmstadt, Haardtring 100, 64295 Darmstadt, Germany, [email protected] Abstract Detecting and accurately estimating the strength of interacting effects between latent variables are critical issues fundamental in social science research in general and particular in Information Systems Research. Partial Least Squares (PLS) has been used by a growing number of researchers from various disciplines such as strategic management, management information systems, organizational behaviour, marketing and consumer behaviour.

Load more