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Meet the Next-Generation SSD/Flash Storage Vendors… Research and Analysis from Pegasus Research Group™ December 20, 2016 Meet the Next-generation SSD/Flash Storage Vendors… Making Informed Decisions When Evaluating Flash for Storage Refreshes, Augmentation, or Disinvesting from Legacy Storage Assets By Roberta Marvin and Chris Tsilipoundakis Who Should Read This Report? This report is refreshing everything, they purchased smaller pieces beneficial to midmarket and enterprise organizations to fit specific needs in order to hang on to their old considering investing in SSD/Flash storage systems, assets longer. In fact, while most shops today see the or anyone curious about how next-gen options differ from traditional, or legacy storage products. The immediate benefits of moving to flash storage, many research provides targeted recommendations for IT are still unsure what their options are, leaving a lot Leaders and Storage professionals interested in of potential for storage providers to help these shops understanding technology options that are mature make informed decisions about when to disinvest and generally available, including architecture from old IT assets or invest in new ones. characteristics and key features that help businesses achieve the best economics from flash. It focuses on competitive differentiators between By The Numbers: INFINIDAT, Tegile Systems, Pure Storage, Tintri Top Challenges in Q3/Q4, 2016, driving and Nimble Storage with commentary on NetApp’s evaluations of next-gen storage options in FAS series and EMC’s XtremIO. The purpose is to 2017: provide evaluators with insight into market trends occurring, commonly found challenges associated 67% of IT Leader’s main objective is to reduce with maintaining legacy storage assets, the merits of cost in the storage infrastructure next-gen options, and how emerging advancements like NVMe and 3D XPoint will shape future But that’s only part of the story…of those same investments in solid-state storage. responders: When it comes to flash storage, it’s not a matter of 46% are specifically challenged with rising “If” but a matter of “When”. Thanks to the maintenance and support costs with legacy changing economics of flash and cost structures that storage vendors or are researching ways to have fallen into place rationally, 2016 was a pivotal year with adoption of flash and Solid-State Drive reduce OPEX costs 14% face upcoming (SSD) technology growing quickly. However, in technology refresh cycles and looking to spite of statistics that tell us there is a massive surge modernize the IT environment in flash adoption, recently collected market feedback indicates that many organizations are still not 13% plan to expand virtualization, enable VM confident in knowing their options and haven’t consolidation or deploy VDI 19% are looking established a strategy to adopt it. This is due to to improve replication and DR processes… multiple reasons including misconception about While the remaining deal with “classic” price and for many, despite intrigue, simply being 8% cautious and wary of bringing in new vendors and storage challenges, such as capacity crunches “newish” technologies. due to data growth, application performance requirements and reducing latency Looking back at top storage trends of 2016, when a corporate three-year refresh cycle comes up, many Source: Pegasus Research Group™ survey based on 114 responses from Storage Influencers in 42 shops didn’t examine how their technology will organizations evaluating next-gen storage options serve the business in the coming years. Instead of within 18 months; Aug-16-Dec-16 (multiple responses allowed) 1 Storage Architecture Strategies in 2017: What’s of the main reason customers who have been using Trending and Why legacy storage are so interested in next-gen storage options. Often times, the cost of support, What’s trending in 2017 is that organizations are maintenance, and hardware refreshes is far more interested in exploring options prior to refresh than investing in a new technology. They are cycles, to understand key differences between looking to modernize their data center and avoid the modern next-gen storage arrays and traditional “hockey stick” approach of legacy storage models. This is largely due to the knowledge that vendors—where at years three and five, support is their competitors are using new technologies to gain spikes, forcing the customer rip and replace into a market advantage and current challenges with rising new storage array. maintenance and support costs with traditional storage providers including NetApp1 and EMC Over the past decade, next-gen storage providers shops. There are a number of common challenges including Tegile, Nimble, Pure Storage, INFINIDAT affecting users of legacy storage systems and and Tintri have emerged with strong value growing use cases in general to deploy flash. Aging propositions focused on solving common challenges storage infrastructure in particular is holding many seen today with legacy storage vendors and companies back from realizing the full potential of products better aligned with customers’ needs. virtualization. In many cases, it’s less about Many of today’s best flash storage options are new upgrading slow legacy disk-based storage and more technologies and are simpler to purchase and to use. about finding cost-competitive options for storage These arrays are not simply smaller siblings of a modernization. Yesterday’s spinning storage devices larger array in a product series. They are modern are becoming inadequate for meeting aggressive flash-centric systems that have been designed from application performance requirements of modern the ground up to deliver consistently high applications. performance and low latency at a significant cost savings to organizations. Solid State Drive (SSD) versus Hard Disk Drive (HDD) Solid State Drives (SSD) are more reliable, last longer and for the first time are the same price as spinning disk All-Flash systems are 33%-55% more cost- effective over 3 years than spinning disk Far less man hours managing spinning disk issues and replacing failed drives In general, it will cost way too much to keep legacy Competition & Challenges with Legacy Storage assets running, and vendors may not support the technologies in years to come. More than 70% of an The storage array marketplace is highly competitive. organization’s IT budget goes to maintenance or When SSD/flash storage was first announced in operations cost2, or “keeping the lights on.” This one 2008, devices were prohibitively expensive for all but the most mission critical workloads. Over the past several years, the price of flash has significantly 1 To reflect the formal name change of NetApp from Network dropped while its performance has greatly Appliance since 6-Mar-08 2 increased. What’s more, because all-flash systems The Top 5 IT Storage Trends of 2016 by Patrick Conway, Ronald Colin 10-Feb-16 rely on solid-state technology, there are no moving 2 parts, so power consumption is significantly less resulting in a lot of uncertainty in the market and than traditional spinning-disk technologies. driving many to consider other alternatives. Consequently, all major vendors recognized the With the recent merger of Dell/EMC, there is an need to better align R&D with evolving user needs inevitable “restructuring” of group and technologies for flash and buying behavior. Storage vendors with within the company. From what many industry significant high-end storage revenue and markets to insiders say, EqualLogic and Compellent may go protect, including EMC and NetApp, responded by away as Dell/EMC will focus on the EMC storage introducing all-flash to their portfolios. NetApp’s instead, but that remains to be seen. Meanwhile, Fabric-attached Storage (FAS) series is an all-flash many shops are not pleased with having Dell on the product aimed at traditional FAS customers while floor while a larger majority surveyed are frustrated EMC’s latest offering, XtremIO, is purpose-built as a with supports costs that are hiked up year-over-year scale out Solid-State Array (SSA) and remains the (EMC raises support 15% after year two to 18% after only EMC product with deduplication. year three to 20% after year four, and so on…), Weighing the research, NetApp continues to have an which makes customers feel pressured to rip and impressively loyal customer base today with only a replace into a new array, driving growing handful of NetApp shops looking for other options exploration of next-gen options. The cost of a next- outside the FAS-series. Shops that are looking at gen vendor solution, like the Tegile IntelliFlash™ other alternatives have had a performance hit (e.g. HD, is actually less than annual EMC maintenance downtime, resources, ROI, and more) post clustered costs in most cases. DataOn Tap (c-DOT) transition but more often than not, are suffering from rising costs associated with hardware refreshes of existing NetApp controllers and the associated support renewals. For many of “I’m looking at a solution from Tegile these shops, at their three or five year refresh, the Systems to replace my EMC VNX 5700 as support costs are exceeding the cost of buying new soon as possible because the rate we’re hardware. being quote for supported renewal is exorbitant; the yearly support renewal is easily 75%-100% more than what were A leading Development Platform-as-a- quoted when we did the POC and honestly, Service provider was suffering from close to staying with EMC is not worth it.” a $1M refresh of their existing NetApp ~System
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