Retail Sell Through Guide

Retail Sell Through Guide PERIOD 2 | FEBRUARY 11, 2018 - MARCH 24, 2018 | COLOUR HARMONY AA DOMAIN MAPPING Follow the chart below to ensure you have the correct domains set based on the number of domains in your store. Domain Mapping Guide 7 Domains 8 Domains 9 Domains 10 Domains 11 Domains 12 Domains (4) Hair Solutions 4) Hair Solutions (4) Hair Solutions (4) Hair Solutions (4) Hair Solutions (4) Hair Solutions (2) Skin Care (2) Skin Care (2) Skin Care (2) Skin Care (2) Skin Care (2) Skin Care (1) Body Care/Lifestyle Combined (1) Body Care/Lifestyle Combined (1) Body Care (1) Body Care (1) Body Care (1) Body Care (1) Invati/Stress-Fix (1) Lifestyle (1) Lifestyle (1) Lifestyle (1) Lifestyle (1) Invati/Stress-Fix (1) Invati/Stress-Fix (1) Invati/Stress-Fix (1) Invati/Stress-Fix (1) Mens (1) Stress-Fix (1) Stress-Fix (1) Mens (1) Mens (1) Best Rated

Hair Solutions Hair Solutions Hair Solutions Hair Solutions Hair Solutions Hair Solutions

OVER 95%* NATURALLY OVER 95%* NATURALLY OVER 95%* NATURALLY OVER 95%* NATURALLY OVER 95%* NATURALLY OVER 95%* NATURALLY DERIVED. DERIVED. DERIVED. DERIVED. DERIVED. DERIVED. INGREDIENTS HARVESTED INGREDIENTS HARVESTED INGREDIENTS HARVESTED INGREDIENTS HARVESTED INGREDIENTS HARVESTED INGREDIENTS HARVESTED WORLDWIDE. WORLDWIDE. WORLDWIDE. WORLDWIDE. WORLDWIDE. WORLDWIDE.

*Average based on 105 top-selling products totaled from Aveda’s hair care, skin care andpure-fume ™ categories as of June 2010. *Average based on 105 top-selling products totaled from Aveda’s hair care, skin careand pure-fume ™ categories as of June 2010. *Average based on 105 top-selling products totaled from Aveda’s hair care, skin careand pure-fume ™ categories as of June 2010. *Average based on 105 top-selling products totaled from Aveda’s hair care, skin care and pure-fume ™ categories as of June 2010. *Average based on 105 top-selling products totaled from Aveda’s hair care, skin care and pure-fume ™ categories as of June 2010. *Average based on 105 top-selling products totaled from Aveda’s hair care,skincareand pure-fume ™ categories as of June 2010. a a a a a a

FIRSTBEAUTY FIRST BEAUTY FIRSTBEAUTY FIRSTBEAUTY FIRSTBEAUTY FIRST BEAUTY COMPANY COMPANY COMPANY COMPANY COMPANY COMPANY MANUFACTURING MANUFACTURING MANUFACTURING MANUFACTURING MANUFACTURING MANUFACTURING WITH 100% WIND POWER* WITH 100% WIND POWER* WITH 100% WIND POWER* WITH 100% WIND POWER* WITH 100% WIND POWER* WITH 100% WIND POWER*

*Our primary manufacturing facility. The wind power goes into theutilitygridfrom which wepurchaseelectrical power and our useof natural gas power isoffset withwindenergycredits. Formore, gotoaveda.com. *Our primary manufacturing facility. The windpowergoesintotheutilitygridfrom whichwe purchaseelectrical powerand ouruseofnaturalgas power isoffsetwith wind energy credits.For more,go to aveda.com. *Our primary manufacturing facility. The windpowergoesintotheutilitygridfrom whichwe purchaseelectrical powerand ouruseofnaturalgaspowerisoffsetwithwind energycredits. For more,gotoaveda.com. *Our primary manufacturing facility. The wind power goes into theutilitygridfrom which wepurchaseelectrical powerand ouruseofnatural gaspower isoffset with windenergycredits. Formore, goto aveda.com. *Our primary manufacturing facility. The wind power goes into theutilitygridfrom which wepurchaseelectrical powerand our use ofnatural gaspowerisoffset with windenergycredits.Formore, go toaveda.com. *Our primary manufacturing facility. The wind power goes into theutility gridfromwhichwepurchaseelectricalpowerandouruseofnaturalgaspowerisoffsetwith windenergycredits.Formore,gotoaveda.com. a a a a a a

FIRSTBEAUTY FIRST BEAUTY FIRSTBEAUTY FIRSTBEAUTY FIRSTBEAUTY FIRST BEAUTY COMPANY COMPANY COMPANY COMPANY COMPANY COMPANY WITH 100% POST-CONSUMER WITH 100% POST-CONSUMER WITH 100% POST-CONSUMER WITH 100% POST-CONSUMER WITH 100% POST-CONSUMER WITH 100% POST-CONSUMER RECYCLED PET BOTTLES AND JARS* RECYCLED PET BOTTLES AND JARS* RECYCLED PET BOTTLES AND JARS* RECYCLED PET BOTTLES AND JARS* RECYCLED PET BOTTLES AND JARS* RECYCLED PET BOTTLES AND JARS*

*Brilliant™: emollient finishing gloss, humectant pomade, spray-on shine, anti-humectant pomadelaunchedin 2002. *Brilliant™: emollient finishing gloss, humectant pomade,spray-onshine,anti-humectant pomade launchedin2002. *Brilliant™: emollient finishing gloss, humectant pomade,spray-onshine,anti-humectant pomade launchedin2002. *Brilliant™: emollient finishing gloss, humectant pomade, spray-on shine,anti-humectant pomadelaunched in2002. *Brilliant™: emollient finishing gloss, humectant pomade, spray-on shine,anti-humectant pomadelaunched in2002. *Brilliant™: emollient finishing gloss, humectant pomade, spray-on shine,anti-humectantpomade launchedin2002. a a a a a a

PROVEN BY OUR PROVEN BY OUR PROVEN BY OUR PROVEN BY OUR PROVEN BY OUR PROVEN BY OUR SALON PROS SALON PROS SALON PROS SALON PROS SALON PROS SALON PROS OVER 35,000 AVEDA STYLISTS OVER 35,000 AVEDA STYLISTS OVER 35,000 AVEDA STYLISTS OVER 35,000 AVEDA STYLISTS OVER 35,000 AVEDA STYLISTS OVER 35,000 AVEDA STYLISTS CREATE ARTISTRY EVERY DAY CREATE ARTISTRY EVERY DAY CREATE ARTISTRY EVERY DAY CREATE ARTISTRY EVERY DAY CREATE ARTISTRY EVERY DAY CREATE ARTISTRY EVERY DAY a a a a a a Skin Care Skin Care Skin Care Skin Care Skin Care Skin Care

awaken the glow awaken the glow awaken the glow awaken the glow awaken the glow awaken the glow within you within you within you within you within you within you

* * * * * * salut ā ara ™ skin care | 97% naturally derived salut ā ara ™ skin care | 97% naturally derived salut ā ara ™ skin care | 97% naturally derived salut ā ara ™ skin care | 97% naturally derived salut ā ara ™ skin care | 97% naturally derived salut ā ara ™ skin care | 97% naturally derived advanced science. ayurvedic wisdom. proven results. advanced science. ayurvedic wisdom. proven results. advanced science. ayurvedic wisdom. proven results. advanced science. ayurvedic wisdom. proven results. advanced science. ayurvedic wisdom. proven results. advanced science. ayurvedic wisdom. proven results.

*From plants, non-petroleum minerals or water. Learn more at aveda.com. *From plants, non-petroleum minerals or water. Learn more at aveda.com. *From plants, non-petroleum minerals or water. Learn more at aveda.com. *From plants, non-petroleum minerals or water. Learn more at aveda.com. *From plants, non-petroleum minerals or water. Learn more at aveda.com. *From plants, non-petroleum minerals or water. Learn more at aveda.com.

BEAUTY ALIVE WITH THE BEAUTY ALIVE WITH THE BEAUTY ALIVE WITH THE BEAUTY ALIVE WITH THE BEAUTY ALIVE WITH THE BEAUTY ALIVE WITH THE LIVING FORCE LIVING FORCE LIVING FORCE LIVING FORCE LIVING FORCE LIVING FORCE OF PLANTS: OF PLANTS: OF PLANTS: OF PLANTS: OF PLANTS: OF PLANTS: PURE ESSENTIAL OILS PURE ESSENTIAL OILS PURE ESSENTIAL OILS PURE ESSENTIAL OILS PURE ESSENTIAL OILS PURE ESSENTIAL OILS a a a a a a

Body Care/Lifestyle Body Care/Lifestyle Body Care Body Care Body Care Body Care

THERAPEUTIC THERAPEUTIC THERAPEUTIC THERAPEUTIC THERAPEUTIC THERAPEUTIC ESSENCES ESSENCES ESSENCES ESSENCES ESSENCES ESSENCES RITUALS FOR BODY, RITUALS FOR BODY, RITUALS FOR BODY, RITUALS FOR BODY, RITUALS FOR BODY, RITUALS FOR BODY, MIND AND HEART MIND AND HEART MIND AND HEART MIND AND HEART MIND AND HEART MIND AND HEART a a a a a a Invati/Stress-Fix Lifestyle Lifetysle Lifestyle Lifestyle

No domain header AROMAOLOGY AROMAOLOGY AROMAOLOGY AROMAOLOGY WITH PURE FLOWER WITH PURE FLOWER WITH PURE FLOWER WITH PURE FLOWER AND PLANT ESSENCES AND PLANT ESSENCES AND PLANT ESSENCES AND PLANT ESSENCES 90%* OF OUR ESSENTIAL OILS 90%* OF OUR ESSENTIAL OILS 90%* OF OUR ESSENTIAL OILS 90%* OF OUR ESSENTIAL OILS ARE CERTIFIED ORGANIC ARE CERTIFIED ORGANIC ARE CERTIFIED ORGANIC ARE CERTIFIED ORGANIC

*Based on total tonnage. *Based on total tonnage. *Based on total tonnage. *Based on total tonnage. a a a a Invati/Stress-Fix Invati/Stress-Fix Invati/Stress-Fix Invati/Stress-Fix No domain header No domain header No domain header No domain header

Men Stress-Fix Stress-Fix

STRESS-FIX™ STRESS-FIX™ AROMAOLOGY AROMAOLOGY THICKER HAIR PROVEN TO REDUCE FEELINGS OF STRESS PROVEN TO REDUCE FEELINGS OF STRESS BY NATURE invati men™ solutions for thinning hair a a Men - domain header preference

THICKER HAIR THICKER HAIR BY NATURE BY NATURE invati men™ solutions for thinning hair invati men™ solutions for thinning hair

Men - use only if Invati Men header was not printed

Best Rated

No domain header

2 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 A COLOUR HARMONY Aveda makeup artists and hair colourists collaborated to create complementary shades that flatter every guest. Bring the spectrum to life with new lip colours partnered with Aveda Hair Colour.

FEED MY LIPS POINT OF DIFFERENCE Colour stays true for up to 8 hours, 95% Naturally derived, Nourishes while it colours

TREAT Feed My Lips™ Pure Nourish-mint™ Lip Treatment - a colourless, 1 conditioning balm perfect for day or night.

PRIME Feed My Lips™ Pure Nourish-mint™ Lip Primer - (formerly Lip 2 efiner colourless primes and smoothes lips prior to lip colour application.

LINE 3 Feed My Lips™ Pure Nourish-mint™ Lip Liner - a precise lip liner in 8 versatile shades, expertly matched to complement your hair colour and Feed My Lips™ Pure

COLOUR 4 Feed My Lips™ Pure Nourish-mint™ Lipstick - 23, long-wearing shades in a satin finish, epertl matched to complement our hair colour.

3 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 EDUCATE A

4 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 A

SUTRA LOOMI CHESTNUT CACAO BEAN ROSE JICAMA ROSE HONEY GINGER HONEY BRONZED PECAN COLORS all hair all AÇAI RAISIN PRICKLY PEAR PRICKLY BLUSHED PLUM BLUSHED JUJUBE LYCHEE CURRANT TAYBERRY GUAVA BAYBERRY COOL COOL COOL SUGAR APPLE PASSION FRUIT PASSION GOJI MORELLO WATERMELON CHILI CANA RED BRUNETTE BLONDE RED BRUNETTE Connect Your Colors Handout | 11/2017 | Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 / 763.951.6999 avedaeducation.com MN 55449-7106 USA Minneapolis, Corp., ©Aveda recycle. | 11/2017 Please Handout Colors Your Connect MULBERRY SPICED PEACHSPICED POMEGRANATE KOLA PAPAYA KIMI FIG warm warm warm SWEET PITAYA SWEET BLONDE CONNECT YOUR COLORS YOUR CONNECT color. hair your complement to created Shades

5 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 PRODUCT EXPERIENCES A

INSTANT FEED MY LIPS™ PRODUCT EXPERIENCE

ELITE FEED MY LIPS™ PRODUCT EXPERIENCE

SUPPLIES DO SAY • Feed My Lips™ Pure • Introduce Feed My Lips™ Pure Nourish-Mint™ Lipstick to “I would like to introduce you to the Color Nourish-Mint™ Lipstick the guest. Harmony Guide. It was designed to help simplify shade selection based on the color of ™ • Ask the guest to take a seat. Introduce the Color • Feed My Lips Pure your hair. Let’s take a look at some shades that ™ Nourish-Mint Lip Liner Harmony Guide to help select a lip liner and lipstick that might interest you.” ™ complement the guest’s hair color. • Feed My Lips Pure TREAT ™ ™ ™ Nourish-Mint Lip Treatment • TREAT: Brush on Feed My Lips Pure Nourish-Mint “First, apply Feed My Lips™ Pure Nourish-Mint™ • Feed My Lips™ Pure Lip Treatment. Lip Treatment to condition your lips both day Nourish-Mint™ Lip Primer • PRIME: Apply Feed My Lips™ Pure Nourish-Mint™ and night.” • Wooden Spatulas Lip Primer. PRIME • LINE: Define and shape the guest’s lips using the selected “The next step is to prime to provide a smooth, • Disposable Lip Brushes ™ shade of Feed My Lips™ Pure Nourish-Mint™ Lip Liner. matte base. Feed My Lips Pure Nourish- • Makeup Pencil Sharpener Mint™ Lip Primer enables a smooth, even • COLOR: Apply the selected shade of Feed My Lips™ Pure application of your lip color and helps prevent ™ Nourish-Mint Lipstick. feathering.” LINE “Create a precise perfectly defined lip by applying Feed My Lips™ Pure Nourish- Mint™ Lip Liner. It contains mango seed oil and a blend of botanical waxes, including candelilla and carnauba. This liner glides on smoothly for easy, blendable color.” COLOR “The last step is to apply Feed My Lips™ Pure Nourish-Mint™Lipstick. It provides rich, long-wearing color, and it is infused with certified organic cupuau butter and seed oils to nourish your lips.”

6 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 PRODUCT EXPERIENCES A

PRO TIP AN EASY WAY TO “TRY ON” MULTIPLE COLORS hat happens if our guest likes more than one color ou want to aoid doing a full application onl to find the guest doesn’t like the color. Try this: • Apply one of the guest’s chosen lipstick colors to the web of your hand (the space between the thumb and forefinger • Place your hand next to the guest’s lips. This allows the guest to assess the color before application. • If the guest dislikes the color, remove it from your hand using Botanical Kinetics™ All-Sensitive™ Lotion. • Apply the next chosen color to the web of your hand, and place it next to the guest’s lips. Repeat the process with any remaining colors. • When the guest has selected a color, perform an instant or elite experience.

Period 2 | Product Experiences | 11/2017 | Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 / 763.951.6999 avedaeducation.com

7 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 A COLOR HARMONY

Cultivate the amazing world of color through the beauty of Aveda Makeup and Hair Color. Our makeup and hair color experts collaborated to create complementary shades that flatter every guest. Bring the spectrum to life with new lip colors partnered with Aveda Hair Color.

ALL-DAY LIPS Get the ultimate lip experience with the new Feed My Lips™ Pure Nourish-Mint™ collection.

TREAT with Feed My Lips™ Pure Nourish-Mint™ Lip Treatment colorless balm moisturizes to keep lips in optimal condition, day or night

PRIME with Feed My Lips™ Pure Nourish-Mint™ Lip Primer smooths and primes lips to provide the perfect base for lip liner and color

LINE with Feed My Lips™ Pure Nourish-Mint™ Lip Liner 8 long-wearing colors that help create a precise lip and a base for lip color

COLOR with Feed My Lips™ Pure Nourish-Mint™ Lipstick 23 rich, long-wearing colors in a satin finish

INGREDIENT SPOTLIGHT Feed My Lips™ Pure Nourish-Mint™ Lipstick goes above and beyond to soften and smooth lips. • Certified organic cupuaçu fruit butter helps nourish and soften lips • A blend of seed oils, including certified organic kukui, jojoba and sunflower, helps smooth lips while the formula provides rich color, full of depth and dimension

8 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 A MATCH MADE IN HEAVEN A Aveda’s new Full Spectrum Demi+™ Custom-Deposit Treatment Hair Color™ delivers beautiful shine, long-lasting color and natural grey blending without the commitment of permanent hair color. If you don’t color your hair, it can give radiant shine to your natural color.

How to introduce guests to Aveda Hair Color: “Are you familiar with Aveda Hair Color? It is different from other lines. It’s naturally derived and essentially damage-free. Our hair color pairs perfectly with Aveda Makeup lip colors to create a look that suits you.”

How to introduce guests to Feed My Lips™ Pure Nourish-Mint™ Lipstick: “The cool thing about Aveda lip color is that we can find a shade designed to complement your hair color. Our lipstick is unique because it delivers long-wearing color with a conditioning blend of plant-based oils. Let’s find the perfect shade for you.”

THINGS GUESTS WILL LVE ABOUT COLOR HARMONY • High-performance products — Feed My Lips™ Pure Nourish-Mint™ Lipstick delivers long-wearing color that stays true for 8 hours and does not feather. — Aveda Hair Color contains a conditioning blend of certified organic plant oils that help improe the condition of damaged hair and create radiant shine. • Customized palette — The Feed My Lips™ Pure Nourish-Mint™ collection was co-created by Aveda makeup artists and hair colorists, with each shade developed to complement unique hair color, skin tone and undertones. — Aveda Hair Color features shades to enhance any guest’s hair color, from naturals to outrageous trend colors. • Earth-friendly packaging — The lipstick is housed in a sleek, metallic case with 40% post-consumer recycled aluminum, and the cardboard carton is post-consumer fiber — Hair color products come in cartons made of 77% recycled fiber he tube caps are made from reccled material and can be recycled with aluminum beverage cans.

9 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 FIND THECONNECT LIP COLORYOUR COLORS THAT LOVES YOU BEST A Discover your Shadesnatural created match. to complement se the chart your tohair help color. our guests find the right lip color based on their hair color

all hair COLORS

HONEY GINGER

warm warm warm COOL COOL COOL BLONDE RED BRUNETTE BLONDE RED BRUNETTE BRONZED PECAN

CACAO BEAN PAPAYA MULBERRY GOJI GUAVA JUJUBE BLUSHED PLUM

ROSE JICAMA

SWEET PITAYA CANA WATERMELON SUGAR APPLE LYCHEE PRICKLY PEAR

SUTRA

KIMI FIG CHILI MORELLO PASSION FRUIT TAYBERRY AÇAI

CHESTNUT

KOLA SPICED PEACH POMEGRANATE BAYBERRY CURRANT RAISIN LOOMI

Connect Your Colors Handout | 11/2017 | Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 / 763.951.6999 avedaeducation.com LIP TIPS FOR A PERFECT POUT

To enhance thin lips: To disguise To minimize full lips: To create • Apply lip liner downturned corners: • Apply lip liner symmetrical lips: slightly outside the • Apply a small dot of slightly inside the • Choose the side with natural lip line. concealer at each natural lip line. the shape you prefer. • Choose bright lip corner, and blend to • Choose dark or • Apply lip liner to colors (dark colors camouflage the shape natural lip colors shape the other recede and make • Apply lip color in the with a matte texture. side to match. lips appear smaller). center, and blend To prevent feathering: • Add gloss at the outward to avoid • Apply Feed My Lips™ Pure Nourish-Mint™ Lip Primer. center of the lips to going down into enhance fullness. the corners. • Set lightly with a dusting of loose translucent powder. • ine and fill in the lips with eed ips™ Pure Nourish-Mint™ Lip Liner before applying lip color. FIND GUESTS’ AVEDA HAIR COLOR HQ “ Have you ever eperienced Aveda Hair Color? Aveda salons offer hair color that is up to plant-derived* and the lip colors we looked at today were designed to complement our hair color.” Visit aveda.com, and select the Locations tab to find a salon near ou *From plants, non-petroleum minerals or water. Learn more at aveda.com.

Refer to the Product Resource Guide for product information.

Period 2 | Color Harmony Stay and Play | 11/2017 | Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 / 763.951.6999 avedaeducation.com 10 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 A COLOR HARMONY FEATURING ™ AND FEED MY LIPS™ ™

™ ™ ™ NOTE: Reference the ™ technique sheets for the complete steps and formulas for these looks. COLOR GLOSSING COLOR REFRESHING Change the tone of hair with the Refresh mid-lengths and ends on Naturally blend hair that is up to 75% grey. ™ range of . Select the perfect previously colored hair during a retouch with Select the match using the ™ shade to enhance any guest’s hair color ™ (not shown). shade range to address all levels and tones of (shown above). Add richness and revive faded hair (shown above) Complete the look with the Finishing Touch natural hair color by adding depth and tone Complete the look with the Finishing Touch Ritual using ™™ with ™ (shown above) Ritual using ™™ , in and Complete the look with the Finishing Touch , in and in . Ritual using ™™ in morello. , in and in .

™ ™ ™ ™ ™ ™

1 TREAT™ 3 LINE™ • 93% naturally derived* ™ ™ colorless balm moisturizes to 8 long-wearing colors that help • A conditioning blend of certified organic keep lips in optimal condition, create a precise lip and a base for plant oils, including kukui, sunflower, day or night lip color castor and jojoba, helps improve the condition of damaged hair and provides radiant shine 2 PRIME™ 4 COLOR™ ™ ™ PRODUCT FEATURES smooths and primes lips to 23 rich, long-wearing colors in a satin finish • ™ consists of • can be used alone, customized provide the perfect base for 9 bases, with shades for natural lip liner and color and 10 that can be mixed in a tonal results or customized with ØN/ multitude of formulations to create to create sheer to vibrant tonal unique color results for any guest. results. ™ • Use 5 or • A compact, customizable palette of or ammonia-free, deposit-only shades and a 5–20-minute can perform a multitude of hair color processing time for coverage services, including toning, glossing, ranging from sheer to full. color balancing, grey blending ™/ and precoloration. *From plants, non-petroleum minerals or water. Learn more at aveda.com.

Color Harmony Dispensary Tip Sheet | 11/2017 | Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 / 763.951.6999 avedaeducation.com 3141-085

11 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 LOCATIONS WITH MAKEUP - Select locations A 3 1 NEW

feed my lips™ 2 pure nourish-mint™ lipstick LONG WEARING | 95% NATURALLY DERIVED*

4 a 4 11 1 5 a 4 a

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10 13 kissed by NEW naturewhat’s in lipstick with sumptuous fruit butteryour and a refreshinglipstick? aroma-flavorpure nourish-mint with certified™ comes from organicsumptuous peppermint fruit butters and a rereshn aromaflaor th certed oranc peppermnt

THIS PIECE OF COLLATERAL EXPIRES: 12/15/19

11 4 a 5 8

feed my lips™ NEW pure nourish-mint™ lipstick 9 * 12LONG WEARING | 95% NATURALLY DERIVED a NEW*From plants, non-petroleum minerals or water. Learn more at aveda.com. feed my lips™ NEW the main course sumptuous fruit buttersTHIS PIECE OF and COLLATERAL EXPIRES: XX/XX/XX what’s in nourishing botanicals, topped your lipstick? by rich, long-wearing color and 10 a toch o aromaflaor th pure nourish-mint™ comes from sumptuous fruit butters and certed oranc peppermnt a rereshn aromaflaor th anlla and a p o ner certed oranc peppermnt the 4-course menu

TREAT / LIP TREATMENT smooths fine lines with moisture

PRIME / LIP PRIMER creates a smooth, long-wearing base

LINE / 8 LIP LINER shape lips with non-feathering precision

COLOR/ LIPSTICK MY LIP LINER SHADE nourishes lips with rich, long-wearing color

MY LIP SHADE

1. Header Card 2. Lipstick Diecut 3. Large New Diecut 4. Unit Wallpaper 5. Retrofit Overlay 6. Envirometal Compacts 7. 100% Color From the

3363-008_SS18_P2_MU_Retrofit.indd.indd / Trim: (per dieline - DNP) / Color: CMYK / Proof #5 – 10/24/17 – neal Overlay Earth Overlay 3363-066_UrukuDisplayOverlay.indd / Trim: 3" x 6" / Color: Black Proof #3 – 10/30/17 – neal

3363-088_MU_Huge_Lipstick.indd / Trim: approx 25.5" long, die cut on edge of lipstick / Color: CMYK / Proof #2 – 11/02/17 – neal

KOLA BAYBERRY

PAPAYA GUAVA

treat prime warm cool BLONDE KIMI FIG SWEET PITAYA BLONDE SUGAR APPLE PASSION FRUIT ™ ™ envirometal 100% color feed my lips SPICED PEACH CURRANT * MULBERRY LYCHEE ™ Fold top flap, remove compacts from the earth pure nourish-mint lipstick Our refillable compacts Uruku makeup pigments come LONG WEARING | 95% NATURALLY DERIVED* warm cool keep your eye, face and from annatto seeds organically RED CANA CHILI RED JUJUBE TAYBERRY adhesive and stick to the cheek colors in one grown by our long-time partners place—customize yours! and stewards of the Amazon rainforest, the Yawanawa People. POMEGRANATE RAISIN WATERMELON PRICKLY PEAR *From plants, non-petroleum minerals or water. Learn more at aveda.com. NEW Read their story on livingaveda.com. underside of the second warm cool BRUNETTE GOJI MORELLO BRUNETTE BLUSHED PLUM AÇAI

See assembly notes on *From non-petroleum based mineral and plant-derived pigments. all hair CHESTNUT tier of the fixture. ROSE JICAMA BRONZED PECAN CACAO BEAN See assembly notes on colors

LOOMI HONEY GINGER SUTRA

page 35. feed my lips™ pure nourish-mint™ lipsticks & liners page 35. See assembly notes on Remove bottom adhesive page 35. and stick to fixture. Notch See overviewTHIS PIECE OF COLLATERAL EXPIRES: 12/15/19 on indicates bottom center. page 34. 8. Tools Tray Cover 9. Retrofit Runner 10. Small New Diecut 11. Double Block Insert 12. Tip Sheet 13. Mirror Talker 3363-038_MU_Mirror Cling.ai / Trim: per diecut / Color: CMYK Proof #3 – 11/15/17 – neal DIECUT AROUND AREAS OUTSIDE OVAL AND INCLUDE ON CARD 3363-092_MU_UnitToolsCover.indd / Trim: per diecut / Color: CMYK Proof #2 – 11/16/17 – neal a NEW a Carefully feed my lips™ connect kissed by the main course pre-score piece your colors lipstick with sumptuous fruit butter nature RED = NEW and nourishing botanicals, topped lipstick with sumptuous fruit 23 new lipstick and 8 new liner shades by rich, long-wearing color and created to complement your hair color a toch o aromaflaor th butter and a refreshing & remove tools NEW certed oranc peppermnt aroma-flavor with certified FIND TRY ON anlla and a p o ner organic peppermint BLACK = REUSE the hair color the lip shades that closest to yours complement you before applying. the 4-course menu

TREAT / LIP TREATMENT smooths fine, dr lines with moisture

PRIME / LIP PRIMER THIS PIECE OF COLLATERAL EXPIRES: 12/15/19 Apply left side creates a smooth, long-wearing base Has removable adhesive LINE / LIP LINER shapes lips with non-feathering precision

™ MY LIP LINER SHADE Has removable adhesive Lift fixture slightly COLOR/ LIPSTICK first, then top & nourishes lips with rich, long-wearing color feed my lips MY LIPSTICK SHADE on the back to attach to NEW pure nourish-mint™ lipstick * on the back to attach to bottom finishing and slide under to lock LONG WEARING | 95% NATURALLY DERIVED *From plants, non-petroleum minerals or water. Learn more at aveda.com.

THIS PIECE OF COLLATERAL EXPIRES: 12/15/19 the retrofit runner. with right side. into place. the mirror. Testers Props • double block sleeve with bamboo block • Existing testers • small wood box minus discontinued products • retrofit panel plus testers of entire Feed My Lips collection

12 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 A

13 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 A

14 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 3363-008_SS18_P2_MU_Retrofit.indd.indd / Trim: (per dieline - DNP) / Color: CMYK / Proof #5 – 10/24/17 – neal MAKEUP UNIT RETROFIT OVERLAY OVERVIEW A

KOLA BAYBERRY

PAPAYA GUAVA

treat prime warm cool BLONDE KIMI FIG SWEET PITAYA BLONDE SUGAR APPLE PASSION FRUIT

SPICED PEACH CURRANT

MULBERRY LYCHEE

warm cool RED CANA CHILI RED JUJUBE TAYBERRY

POMEGRANATE RAISIN

WATERMELON PRICKLY PEAR

warm cool BRUNETTE GOJI MORELLO BRUNETTE BLUSHED PLUM AÇAI

all hair CHESTNUT colors ROSE JICAMA BRONZED PECAN CACAO BEAN

LOOMI

HONEY GINGER SUTRA

feed my lips™ pure nourish-mint™ lipsticks & liners

lease set the testers for the eed ips makeup unit retrofit based on this image matches collateral ou receied nstructions on how to appl the oerla shouldTHIS PIECEhae OF COLLATERAL arried EXPIRES: with 12/15/19 the oerla collateral

15 DEMI + AND FEED MY LIPS | PERIOD 2, FY18 PROMOTE A

UPCOMING BONUS POINT OFFERS

EARN 500 BONUS POINTS purchase any 2 hair care products JANUARY 1 - 31

EARN 300 BONUS POINTS purchase any aroma FEBRUARY 1 - 28

SALON SERVICE: EARN 1,000 BONUS POINTS any hair color service valued at $50+ JANUARY 1 – FEBRUARY 28

DOUBLE POINTS MARCH 1 –4 NO BARCODE REQUIRED

EARN 500 BONUS POINTS purchase any 2 styling products MARCH 5 – APRIL 1

SALON SERVICE: EARN 300 BONUS POINTS with any add-on service of $25+ MARCH 1 – APRIL 30

16 DEMI + AND FEED MY LIPS | PERIOD 2, FY18