TV Land Snags Eliot Goldberg for West Coast Senior Vice President, Development and Original Programming for TV Land PRIME

LOS ANGELES, March 19 -- veteran Eliot Goldberg will join TV Land as senior vice president, development and original programming, beginning April 1st, 2009, it was announced today by Larry W. Jones, president of TV Land. Goldberg, who most recently had been executive vice president at Productions, is charged with developing and producing original programs for the new TV Land programming block, TV Land PRIME. This newly created position is based in Century City and Goldberg reports to Keith Cox, executive vice president, development and original programming, TV Land.

"We couldn't be more thrilled to have Eliot join our team to give TV Land an increased presence in ," states Larry W. Jones, president, TV Land. "TV Land has doubled its original programming slate over the past year and with the launch of TV Land PRIME, Eliot's vast experience and contacts in the Hollywood community will be a great asset and bring the network to a whole new level. The combination of his expertise in the reality genre, coupled with the channel's scripted programming agenda that Keith and his team have been pursuing, will ensure that TV Land will be ready to execute on our aggressive original programming agenda."

Prior to joining TV Land, Goldberg served as executive vice president of programming and development at Ryan Seacrest Productions, reporting to Seacrest directly, where he created and executive produced hits such as E!'s "Keeping Up with the Kardashians" and ": It's Complicated" and oversaw NBC's "Momma's Boys" and MTV's "Bromance." Launched from scratch, Goldberg spent the past three years building Ryan Seacrest Productions into one of the industry's top production companies. Prior to joining Seacrest Productions, Goldberg was vice president of alternative programming for the WB Network. During his tenure at the WB, he successfully launched hits like "Beauty and the Geek" seasons one and two and "Starlet" to name a few.

Earlier in his career, while at Stone Stanley Entertainment, Goldberg was the vice president of current programming overseeing a slate of numerous network and cable hits such as "Mole 2," "Celebrity Mole Hawaii," and "Celebrity Mole Yucatan" for ABC; "Fame" for NBC; "Popstars" for The WB and "The Joe Schmo Show" for Spike. Prior to Stone Stanley, Goldberg held various positions at VH1, Buena Vista Television and .

Goldberg is an alum of University of Wisconsin and resides in Los Angeles, CA.

SOURCE TV Land

CONTACT: Vanessa Reyes Smith, +1-310-407-4727 [email protected] or Rachel Sandler, +1-212-846-4412 [email protected] both of TV Land, Communications

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