LEEZEL G. TANGLAO [email protected] | twitter: @leezeltanglao | leezeltanglao.com

I’m a data-driven multimedia editorial leader with 16 years of experience across local, national, international and startup media companies. I’m looking to leverage my diverse portfolio of knowledge to serve premium content to loyal and new audiences. I’ve created and executed successful growth strategies that have resulted in increased monthly unique visitors in premium verticals and moving up the rankings in crucial systems such as ComScore.

COMPETENCIES Editorial Global Leadership – Audience Development – Content Development – Marketing Product Management – Project Management – Business Development – SEO – Paid Targeting – Data Analysis

PROFESSIONAL EXPERIENCE

HuffPost, City, NY September 2019 to Present Senior Editor for Membership and Innovation • Run day-to-day membership operations and testing, working with product, marketing and others • Identify and develop new areas and opportunities for connecting with and keeping audiences • incubate and lead experiments to test and assess new frontiers in storytelling and journalism • Instill data-driven decision-making in the newsroom, leading and coordinating tests and iterations among teams

StatFury LLC, , NY June 2018 to Present Principal Consultant ● Founder of media consulting firm that specializes in data-driven journalism, content strategy, audience development, product management, project management and business development ● Clients include: Breaker Magazine, Columbia Journalism Review, Asian American Journalists Association

Reynolds Journalism Institute, University of Missouri, Columbia June 2019 to Jan. 2020 Non-residential Fellow 2019-2020 • Selected as one of seven fellows out of 400 applications to build a tool that will help journalism • Project: a tool that will help provide a more objective and holistic view into how a news story impacts the community

Associated Press, New York City, NY September 2018 to August 2019 Audience Engagement Lead ● Pioneering leader for newly created (part-time) position of audience engagement and development at the world’s largest wire/syndication service ● Embedded with the Health and Science team to consult and build data processes and literacy in partnership with product, sales, marketing, business development and editorial to optimize content for B2B and B2C customers ● Initiated relationships with Flipboard, Linkedin and Smartbrief to drive traffic and awareness to AP’s B2C site

CNNMoney (Now CNNBusiness) & CNN, New York City, NY June 2014 – May 2018 Assistant Managing Editor, Programming ● Managed, hired and recruited global team of 12+ multi-platform editors for Money, Tech, MoneyStream app, Travel, Entertainment and HLN (team members were located in New York, London, Hong Kong, San Francisco and Los Angeles) ● Oversaw strategy of presentation and packaging of content across all platforms (social, desktop, mobile, tablet, apps, OTT, newsletters, Apple News, VR, and other front facing products); supplied content to specific audiences ● Worked closely with editorial to guide content calendar, story decisions and strategic evergreen content for SEO ● Managed a 6-figure social seeding budget to target premium, first tier markets to increase monthly unique visitors ● Partnered with product and tech teams to optimize onsite social experiences across all platforms ● Worked closely with content development/revenue teams to create content/rollout/go to market strategies ● Amplified audience acquisition and engagement and monetization by creating editorial products such as SURGE ● Reported results and progress to leadership and promoted data democracy and literacy across the company

Senior Multiplatform Editor ● Headed and created digital war room team in a data-driven strategy to affect real-time editorial decisions ● Implemented data-driven strategy to drive unique visitors which resulted in CNNMoney’s Comscore ranking to move from #7 to #4 in 18 months ● Observed content planning, packaging, and promotion of all content on U.S. and international editions of CNNMoney.com, mobile web, iOS, Android, OTT, article pages, newsletters, and other user-facing products

CBSNews.com, New York City, NY Apr. 2014 – Jun. 2014 Freelance Editor – Writer ● Stayed abreast of health, science, and tech verticals to compose stories for CBSNews.com ● Ensured proper packaging for content on “CBS This Morning: Saturday” homepage and directed web extras

VICE News, Brooklyn, NY Mar. 2014 – Jun. 2014 Freelance Online Editor ● Managed Twitter, , and Tumblr accounts as well as news gathering during nights and weekends while managing content and drafting headlines for web stories ● Served as editorial point person on live streams with ground crews globally to monitor story feeds.

NowThis News, New York City, NY Oct. 2013 – Feb 2014 Multiplatform Editor ● Guided direct report and Intern while refining headlines to ensure clickable and optimized SEO ● Packaged content / videos across mobile and Instagram, Vine, and Facebook while tweeting video for live events ● Pitched stories creatively to partners such as MSN, AOL, Buzzfeed, Washington Post, and AdSpace

ABC News, New York City, NY Aug. 2010 – Oct. 2013 Homepage Editor ● Oversaw content management, initiatives, presentation of stories, videos, and blogs ● Posted breaking news banners, sent emails and iPad/mobile push alerts, and streamed live video ● Composed and revised unique stories for site while delegating assigned stories to writers and global correspondents ● Guaranteed digital integration across all ABC News platforms by collaborating with producers/reporters from Good Morning America, World News with Diane Sawyer, 20/20, Nightline, The Week, and radio ● Orchestrated programming of ABC News’ iPad and curated content on ABC News tab on Yahoo News

KCBS/KCAL, Studio City, CA Jul. 2008 – Jul. 2010 Online News Producer ● Focused on updating cbsla.com (formerly cbs2.com) and kcal9.com sites during overnight shifts ● Developed slideshows from wire and user generated photos, cut videos, and sent email/text alerts ● Updated Facebook and Twitter accounts; submitted content to news aggregators ● Studied local, national, and international news wires for KCBS/KCAL and CBS local digital media group

The Press-Enterprise, Riverside, CA Dec. 2004 – Jul. 2008 Multimedia/Mobile Journalist & Metro Reporter ● Fulfilled role of 1st responder to breaking news, filed stories, shot stills, and edited videos from the field ● Won 1st place for Best Cultural/Diversity story with 50K+ circulation for the story “65 Strike Set Stage for Farm Labor Cause” from Society of Professional Journalists Inland Southern California Chapter

TECHNICAL SKILLS

Languages: English (Fluent), Tagalog (Intermediate) & Kapampangan (Intermediate) Programs: Excel, HTML, CCI, DTI Speedwriter, QuarkXPress, Final Cut Pro, iNews, Photoshop, Sketch, Premiere CMS: CMS3 (CNN) ContentEditor (ABC), Iris (CBS), PD2 (Yahoo), WordPress, Django, Byond VR, AP ELVIS, HuffPost Athena Product/CRM/Email: Confluence, Jira, Trello, TestFlight, Hockey, Salesforce, Mailchimp, Pardot Analytics: Omniture, Chartbeat, Google Analytics, Parsely, Apple News, SocialFlow, Sprinklr, Optimizely, Conductor, Looker, Bitly, Outbrain, Brightedge, Similarweb, Dataminr, Newswhip, Shareablee, Clicktail, Crowdtangle, Naytev, Domo, Live Metrics

NOTABLE HONORS

● 92Y Women in Power Fellow – New York, NY – January 2020 ● FYLPRO Delegate (Filipino American Young Leaders Program) – Manila, Philippines – November 2019 ● Coaching Fellowship 2019 Cohort 1 Participant – May to December 2019 ● 50 Women Can Inaugural Journalism Cohort – February to November 2019 ● New York Media Center Podcast Certificate Program Participant – Brooklyn, NY – January 2019 to March 2019 ● AAJA 2018 Member of the Year – Houston, Texas - August 2018 ● AAJA-NY Trivia Bowl co-chair (raised $26K annually for scholarships) – New York, NY – May 2012 to May 2017 ● Speaker, “You’d Better Know Your Audience: Lessons from CNNMoney’s War Room,” Society of American Business Editors and Writers conference, Seattle, Wash. April 2017 ● ONA-Poynter Leadership Academy for Women Participant – St. Petersburg, FL – May 2016

EDUCATION

University of California, Los Angeles, CA June 2010 Master of Arts in Asian American Studies

Loyola Marymount University, Los Angeles, CA Dec. 2004 Bachelor of Arts in English| Concentration: Writing | Pre-Journalism Certificate