MEDIA

2020 MEXICO & LATIN AMERICA Photo: Mathew Brookes. Mathew Photo: index

EDITORIAL INTRO AUDIENCE CALENDAR 2020

SUPPLEMENTS SUBSCRIBERS EVENTS

CONTACT MORE THAN 100 YEARS OF HISTORY AND PRESENCE IN 28 MARKETS

Condé Nast is the most important publishing group in the world. Its portfolio of brands in Mexico and Latin America include: , Glamour, GQ and Vogue. With a high standard of quality, Condé Nast has become an opinion leader to its audience, reaching more than 270 million consumers, and having 26% more influential power than Google and Facebook in the purchase intention. Our goal is to connect readers looking for inspiration with products and brand experiences via high level authentic and influential content. Excellence, innovation, exclusivity and passion mark our values.

Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018. Photo: Ben Lamberty. Photo: The 1st publisher

Photo: Pedro Kok. Pedro Photo: Khristio. Photo: of lifestyle by MATALLANA. Photo: Ben Weller. Photo: Comscore with 3,827,000 audience

Source: Condé Nast in Spanish Comscore 2019. THE 69% of readers pay more attention to advertisements when they come from POWER OF sources they know and trust. After advertising exposure, 34% search for the advertiser’s website and 33% look for more PURCHASE information about the products.

According to surveys IS PRINT conducted in Mexico, 84% of people read magazines on a regular basis, of which 47% do so to get information & DIGITAL Hernández. Juan Photo: and 23% to entertain themselves.

+ 40% of readers spend an average of $51 and $100 MXN per month agazines are an important force of in magazines, while reference for audiences, especially 42% spend between Mfor their ability to intervene in the $101 and $200 MXN consumers’ purchasing decisions. Studies in the same period. indicate that the consideration phase is the stage in the purchase cycle where people invest the most time. Source: Q Factor, 2015. Condé Nast, 2018. Merca 2.0, 2017. MULTIPLATFORM PORTFOLIO

COMMUNICATION Magazines | Supplements Photography | Communities DIGITAL Social Media | Video WORLD Websites | Data EXPERIENCES POSSIBILITIES Events | White label Branded Content Customer Experiences Photo: Manuel Zúñiga. Manuel Photo: universe THE FASHION AND LIFESTYLE FOR THE CONTEMPORARY MAN

ith more than 50 years of experience in the global market, GQ is the brand that inspires Wand helps today’s man to make decisions and be informed about fashion, technology, sex, health, gastronomy and business. Through a unique and innovative design, GQ offers the public, material with the best experts, writers and photographers worldwide becoming that ally that everyone needs

Photo: Manuel Zúñiga. Manuel Photo: to have close at hand. EDITORIAL direction

DIRECTING THE MAN

aving graduated with a Bachelor’s degree in Geography and Modern History, and a Master’s degree in European Studies from the University Hof Wolverhampton, United Kingdom, Urbano has 21 years of experience in the editorial and commercial world. He worked as Vanity Fair’s Editor for Condé Nast Spain and as Deputy Director of Vanity Fair Mexico. In November 2017 he was appointed Editor-in-Chief of GQ Mexico and Latin America.

Urbano’s vast journalistic experience in the group and his passion for fashion, luxury and lifestyle make him a leading spokesperson in the male editorial sector. URBANO HIDALGO URBANO

INDEX MULTIPLATFORM

UNIQUE USERS LEADERSHIP 2,334,025 41%* ADVERTISING FOLLOWERS SHARE IN AUDIENCE 2,453,000 MALE MAGAZINES READERS 1,266,553 total 6,053,578 Photo: Enrique Escandell. Photo:

Source: Google Analytics Premium 2019 + social network monitoring during June 2019. Readership determined based on circulation audit by ACGM (Agencia Certificadora y Gestora de Medios S.C.) 2019. *Advertising pages on fashion and lifestyle magazines, from January to December 2016. Competitive set: Esquire, Gentleman and Life and Style. MULTIPLATFORM PRINT AUDIENCE

GQ Nino Muñoz. Photo: PROFILE

25-34 years old belong to an A/B believe that FINANCIAL 39% 70% demographic 85% PLANNING is a priority 35-44 years old 35% own a house consider having 86% 88% their own STYLE 27% 45+ years old

Source: General Media Survey Executives 2016, Ipsos Mexico. MULTIPLATFORM PRINT AUDIENCE THE GQ MAN

LIKES TO TRAVEL THE READERS LUXURY PURCHASES ARE DIVIDED THE WORLD INTO: 92% travel for pleasure or Accesories (67%) business, and when they do, Perfumes (85%) 77% 96% visit restaurants. Footwear (65%) of our readers are loyal to brands. IS CAUTIOUS OUR READERS 91% have some type of HOBBIES INCLUDE: insurance paid by him. Going to bars or clubs (72%) Eating in restaurants (100%) Reading books (97%) 60% All of our readers make use Exercising (89%) are willing to pay of financial services and Going shopping (100%) for designer clothing. have a credit card.

All of our readers have their own car. All of our readers have purchased

When shopping, luxury items, and 76% consider that 67% of readers these are symbols of status. Bjorn Iooss. Foto: do it online.

88% of our readers like a good cocktail. Source: General Media Survey Executives 2016, Ipsos Mexico. Photo: Ricardo Ramos. Ricardo Photo: MULTIPLATFORM DIGITAL AUDIENCE

SESSIONS AGE / YEARS Photo: Ben Lamberty. Photo:

UNIQUE USERS 44% 25-34 2,334,025 24% 35-44 PAGES VIEWS 12% 45-54 7,259,582 8% 55-64

SESSIONS GQ.COM 3,537,549

Source: Google Analytics Premium and Comscore 2018-2019. GQ PROFILE GQ PROFILE MULTIPLATFORM DIGITAL AUDIENCE

MAXIMUM SPEED: Gaming is a man thing: the gq SOUNDTRACK: always connected: 42% 31% 49% 45% have searched for CARS of our audience like like a GOOD TUNE. see themselves as with the idea of buying one. VIDEO GAMES. TECHNOLOGY fans. Photo: Justin Bettman. Justin Photo: Ruiseñor. Santiago Photo: Monsalve. Emmanuel Photo: Ben Lamberty. Photo: Photo: Ricardo Ramos. Ricardo Photo:

exploring the world: TREND LEADERs: sportsmen: GROOMING FANS: ENTERNTAINMENT ENTHUSIASTS: 38% 68% 80% 50% are interested in TRAVELING are users who mark TENDENCIES are fans of some SPORT, are passionate about PERSONAL CARE for others, from where to go, what practicing or following them and buy all they need to look their best. 60% are always up to date with the have booked trips clothes to wear, what wine to drink, is their passion. The European for23% the sake of shopping, their favorite where to travel, etc. and local football leagues are premieres of series, movies, spots being NORTH AMERICA, ASIA the favorites. concerts and everything related AND LATIN AMERICA. to the world of ENTERTAINMENT.

Source: Google Analytics Premium y Comscore 2018-2019. MULTIPLATFORM DIGITAL AUDIENCE

FACEBOOK SOCIAL 1,063,578 Abrahao. Ricardo Photos: MEDIA INSTAGRAM 326,809 TWITTER 1,050,843

COMPETITION

ESQUIRE 504,665 116,841 44,354 GENTLEMAN 50,901 11,363 1,175 LIFE & STYLE 227,226 28,524 24,968

Source: Social Media and Comscore 2019.

INDEX EDITORIAL CALENDAR 2020

FEBRUARY JUNE SEPTEMBER Start the year by Everything for Season’s accessories looking your best the modern father SUPPLEMENT GQ STYLE MARCH JULY New launches The vacation’s OCTOBER best trends Amp your closet up (all the tricks to look APRIL SUPPLEMENT your best) Watch Special GQ MOTORS

SUPPLEMENT NOVEMBER GQ STYLE AUGUST Cars that exceed expectations MAY Good-bye summer DEC ‘20-JAN ‘21 Getting ready End of the year for the Holidays Photo: Ricardo Abrahao. Ricardo Photo: INDEX select subscriber

83% CONTROLLED OF OUR GQ CIRCULATION: SUBSCRIBERS ARE Medical offices: 30.82% VIP airport lounges: 24.82% Hotels: 12.81% Beauty salons: 7.49% COMPOSITION OF Airlines (flights on board):5.98% Restaurants: 4.49% BULK COPIES SOLD: Sports club: 3.72% Barber Shops: 2.19% Boutiques: 53% Executive clubs: 2.09% Clinics: 18% Boutiques: 1.73% Beauty salons: 18% Hospitals: 1.52% Airlines: 3% Bank reception areas: 1.57% Spas: 2% Universities: 0.40% Others: 6% Corporations: 0.21% Furniture stores: 0.17%

ÍNDex Photo: Ben Lamberty. Photo: SUPPLEMENTS

julY APRIL he supplement that SEPTEMBER brings together the best in cars, yachts, T biannual publication planes, motorcycles, and more. GQ shows that presents trends you the options that are Ain men’s fashion creating trends; a unique that go around the world. combination between Clothing, accessories and technology and style. the best accessories of the season for the GQ man. Photo: Ram Martínez. Photo: Photo: Ben Lamberty. Photo: INDEX events

NOVEMBER

HOMBRES DEL AÑO The annual event that recognizes men and women who, through their different fields of action, change the world.

Photos: Gabriel Monroy and Israel Esparza. events GQ CAVE n event in the GQ style. We bring together the best of luxury to offer A a unique experience in which our guests can enjoy our activities and learn first-hand what is in in the male world.

Photos: César Durione.

INDEX LET US TELL YOUR STORY! You want to know more? Coffee is on us.

www.condenastmexico-latam.com | [email protected]

INDEX