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KIA, a Different Beat – Vibrant – Destinctive - Reliable Kia Motors History

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KIA, a Different Beat – Vibrant – Destinctive - Reliable Kia Motors History KIA, a different beat – Vibrant – Destinctive - Reliable Kia Motors History 1981 1962 Kia Bongo: Korea‘s Kia K-360: first MPV is produced first domestically produced truck 1944 Founding of „Kyungsung Precision Industry” 1996 Kia Import Danmark starts business 1986 Kia Pride: with almost 2 million units the top-selling Kia model 1990 1974 Kia Pride hatchback 1951 Kia Brisa: the first becomes the first Launch of Korea‘s personal motor car Kia vehicle sold in first bicycle production developed in Korea European markets Kia Motors History 2007 2011 Opening of European Top honours for Kia at red dot headquarter and design awards: Prestigious design center in awards for Kia Sportage and Frankfurt, Germany Kia Optima 2014 Mexico Plant 1998 Creation of the Hyundai Kia 2006 Automotive Group Start of production in the first European factory in Zilina, Slovakia 2014 Introducing electrical cars 2000 2007 Peter Schreyer hired 2010 as Chief Design Officer 7-Year Warranty applies to ALL vehicles 2010 sold and registered in Europe 2007 Kia cee‘d: 2012 2003 the first Korean car Kia breaks ground on third Opening of the with a 5-star Euro plant in China European R&D Center in NCAP crash test rating Rüsselsheim, Germany Success Global car sales by brand Rank Manufacturer 2013 1 Toyota 10 million 2 Volkswagen 9,71 million 3 General Motors 9,70 million 4 Renault-Nissan 8,2 million 5 Kia-group 7,5 million 6 Ford Motor 6,3 million 7 FIAT Auto - Chrysler 4,3 million 8 Honda Motor 4,0 million 9 PSA Peugeot-Citroen 2,8 million 10 BMW 1,9 million Globalization Kia present in all relevant markets Plant South Korea R&D USA Hwasung, Sohari, Superior Township, Michigan Plant USA Plant Slovakia Gwangju, Seosan R&D South Korea West Point, Georgia Zilina Namyang, Mabuk R&D Germany R&D India Rüsselsheim Hyderabad Plant China R&D Japan Yancheng Chiba Plant Mexico R&D center Production sites Success Kia sales performance in Europe » Fastest growing mainstream brand in Europe! » Sales in Europe 2012 vs. 2011 -22.2% -15.6% -14.9% -13% -13% -12.8% -9.7% -7.8% -6.2% -5.8% -4.2% -2.5% -2.4% +1.7% +9.4% +14.6% Source: ACEA new passenger car registrations by manufacturer (EU27 + EFTA) Success Kia sales performance in Europe » Continuous growth since 2008 » 2.8% market share in 2013 » Mid-term aspiration to reach 420,000 units 3.0% 344 338 295 2.0% 258 242 225 1.0% 2008 2009 2010 2011 2012 2013 Source: Kia Corporate IR Success Kia brand value growth Success Kia brand value growth ° Kia’s brand value in 2014 is 5.4 bil. USD, 15% growth from last year, 4% overachieved in business goal. ° Kia moved ahead 9 places to 74th among the 100 brands in Best Global Brands ranking. ° Tier 70s 5,396 5,200 +4% Rank Brand Value Rank Brand Value 4,708 +15% 70 Prada 5,977 75 Santander 5,382 4,089 71 Tiffany 5,936 76 Starbucks 5,382 72 Sprite 5,646 77 Adobe 5,333 Johnson & 73 Burburry 5,594 78 5,194 Johnson 2,732 74 Kia 5,396 79 John Deer 5,124 1,799 900 929 700 N/A Business Final Goal Result ‘05 ‘06 ‘07 ’08 – ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 Success Kia brand value growth ■ Automotive Brands Rank [Unit : mil USD] Rank Brands ‘10 ‘11 ‘12 ‘13 ‘14 ‘13 ‘14 Change Growth 10 8 2 Toyota 26,192 27,764 30,280 35,346 42,392 19.9% 11 10 1 Benz 25,179 27,445 30,097 31,904 34,338 7.6% 12 11 1 BMW 22,322 24,554 29,052 31,839 34,214 7.5% 20 20 - Honda 18,506 19,431 17,280 18,490 21,673 17.2% 34 31 3 VW 6,892 7,857 9,252 11,120 13,716 23.3% 42 39 3 Ford 7,195 7,483 7,958 9,181 10,876 18.5% 43 40 3 Hyundai 5,033 6,005 7,473 9,004 10,409 15.6% 51 45 6 Audi 5,461 6,171 7,196 7,767 9,831 26.6% 65 56 9 Nissan 3,819 4,969 6,203 7,623 22.9% 64 60 4 Porsche 4,404 4,580 5,149 6,471 7,171 10.8% 83 74 9 Kia 1,799 2,732 4,089 4,708 5,396 14.6% 89 82 7 Chevrolet - - - 4,578 5,036 0.0% .
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