MUSIC HALL CENTER FOR THE PERFORMING ARTS

Annual Report 2014-2015

Table of Contents

I. Introduction

A. History B. Mission C. Structure

II. Our Work: Music Hall’s 2014-15 Season

A. Programming

B. Education

1. Annual High School Assembly Program 2. World Dance Outreach and Master Classes 3. Jazz Vocal Education Program. 4. Lincoln Center’s Jazz for Young People 5. Grow Up Great! Education Program

III. Financial Information

A. Background and Current Situation B. Planning for the Future C. Financial Solvency and Fiscal Responsibility D. Current Needs – Music Hall Building

IV. The People behind the Scenes

A. Management B. Board of Trustees

V. Attachments

Partner Organizations Calendar of Events - Highlights

I. Introduction

I. A. History

Music Hall Center opened in 1928, a product of the vision and commitment of Matilda Dodge Wilson. Former owner of the Dodge Motor Car Company, Mrs. Wilson also built Meadowbrook Hall in the late 1920’s and helped found what is now . Along with these brick-and-mortar legacies, she left the enduring example of her commitment to inclusion and respect for all people. Her celebration of the rich diversity of Southeast Michigan’s population has served as a guiding principle to Music Hall throughout the decades, and continues to do so. Music Hall was the first legitimate theater to welcome people of all ethnicities to enter and participate.

The theater has 1731 seats, a fully outfitted stage, an orchestra pit, dressing rooms and administrative offices. Its design and construction were noted by the world as state-of- the-art upon opening. The main stage hosts 100 - 120 events per year. Music Hall has been the home to the Symphony Orchestra, Cinerama, Michigan Youth Theater, and Michigan Opera Theater. In 2007, a concession space was converted and became the Jazz Café. An intimate space of 110 seats, it presents over 120 live jazz events annually and features a mix of student groups, local and regional artists, and national stars. The main stage attracts 125,000 to 140,000 attendees annually; the Jazz Café approximately 60,000.

I. B. Mission

The historic Music Hall provides the Detroit community with innovative and quality performing arts programming and education that reflects and attracts the diverse mix of cultures that make up Southeast Michigan. Music Hall is Detroit’s ‘People’s Theater’ – the place for consistently high quality but non-elitist performances and performing arts education with an emphasis on dance, theater and music, particularly jazz. Music Hall aims to be the most accessible, inclusive and culturally diverse institution in the country. Music Hall provides the Detroit community with a mixing bowl of innovative and quality performing arts programming and education that reflects and attracts the diverse mix of cultures that make up Southeast Michigan. Of the 200+ annual events conducted here, more than half showcase regional artists and organizations.

Music Hall’s programming is tailored to its mission. Each of our dance, music and theatre performances, drawn from all corners of the globe, is specially selected for its ability to connect and engage with Metro Detroit’s rich mix of cultures. In addition, Music Hall produces five youth education programs in music, dance and theater, which touch the lives of over 22,000 children (approximately 1/4 of Detroit’s total student population) annually.

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I. C. Structure

Music Hall is a 501(c)3 not-for-profit corporation governed by an 80-member board comprised of community leaders, and led by a 14-member Executive Committee including 6 officers and a professional staff. The staff is comprised of the President and Artistic Director, 21 full-time artistic, operations and development professionals and approximately 220 part-time staff of ushers, stagehands, bartenders, servers, cooks, electricians, marketing, maintenance staff and artists. Music Hall’s budget averages $4MM annually.

II. Our Work: Music Hall’s 2014-2015 Season

II. A. Programming

While Music Hall serves all of Southeastern Michigan, it is quintessentially a City of Detroit institution. Our programming reflects the full spectrum of diversity that is Detroit. In addition, Music Hall’s collaborations with over 200 fellow non-profit organizations provide a strong foundation for Detroit’s ongoing renaissance. (List of featured partner organizations attached). It’s a fact that over the last century Detroit has contributed more to the performing arts than any other single community in the world. The city’s rich musical and performing arts heritage is unparalleled -- jazz, blues, rock, techno, hip-hop, and of course the Motown sound. Music Hall has been a part of this history and celebrated this heritage since the day we opened our doors.

We are members in various performing & cultural arts organizations including Creative Many, Cultural Arts Alliance, CultureSource, Detroit Entertainment District Association, and Paradise Valley Workshop Committee, and are recipients of support from the Michigan Council for the Cultural Arts. We have long established relationships with local vendors for the arts. We provide performance opportunities each year for more than 4,000 local artists and provide many local business opportunities for various local companies. Music Hall has always preferred Detroit based vendors for all events and will continue its policy of doing so as an offered strength in our community. We also have strong relationships with several national, regional and local artists, agents and artist promoters. Music Hall’s programs, services, and activities are exemplified in the following list. Each category contains a few examples from this year’s season that demonstrates Music Hall’s diverse programming strategy. [Please see also our ‘Season At A Glance’ Calendar Highlights at bottom.]

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*Music Hall collaborated with Wayne State University to produce the fifth Complexions Detroit Summer Intensive 2015. This two-week program was sold out at 125 students and culminated with a performance of all students and six Company members on the Music Hall main stage.

II.B. Education

Our complimentary education programs, focused mainly on Detroit Public Schools (DPS) students ages 4-18, reached over 22,000 youth in southeast Michigan in 2014-15. Our outreach demographic is 86% African American, 7% Hispanic American, 2% Arab American, 1% Asian American and 4% Anglo American. The programs are established for all ability levels. Key components of our education work are:

II.B.1. High School Assembly Program

Our 2014 Assembly was based on our stage presentation of the classic Stephen King story ‘Carrie’ onstage in January 2014. It focused on anti-bullying awareness and mitigation, and was entitled ‘Broken Mirrors: Bullies and Bystanders’. ‘Carrie: The Musical’ was first adapted for the stage in 1988 and revived Off-Broadway in 2012. We partnered with Oakland University’s excellent Department of Music, Theater, and Dance to stage this production. In conjunction with the performances, we developed and toured a High School Assembly program focused on anti-bullying awareness and mitigation. It was entitled ‘Broken Mirrors: Bullies and Bystanders’.

The ‘Bully Board’: a 30’ diorama that accompanied the touring High School Assembly Program

The ‘Carrie’ theme resonates strongly in our contemporary culture, as schools and communities strive to raise awareness of what has become a widespread threat in the youth community - a threat that is all too often headline news. Using the performing arts as a vehicle for change, we engaged the exceptionally talented and well-established musical artist Mike Ellison to helm the High School Assembly component of our Carrie presentation. Study guides and supporting materials were distributed to the classroom instructors prior to their scheduled Assembly dates, establishing a baseline level of familiarity with the material. The Assembly explored extensively the topic of bullying, considering the various forms and degrees of the problem, how it typically begins and then escalates, and offering tools and techniques for recognizing and stopping it in typical situations. The Program did not shy from touching on some of the tragic outcomes of recent years. It also placed bullying on a spectrum that featured historical and present-day instances of more extreme versions of bullying, including genocide. The instructor team, professional artists all, communicated these serious themes in ways that resonated with their target audience.

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In fall 2015, this program featured the work of the choreographer & visual artist Shen Wei, a Chinese native. It explored the complex ideas of political repression and artistic freedom as well as compared and contrasted the east-west conceptions of creative expression.

2013 - 15 HS Assembly Schools Exhibit Locations Cass Technical High School Detroit DTE Corporate Lunchroom Central High School Detroit Compuware Corporate Lunchroom Dearborn High School Dearborn Arts League, Carr Center Denby High School Detroit Detroit International Academy for Young Flint High School Women Detroit Detroit School of Arts Detroit Warren High School East Detroit High School Eastpointe Affirmations East English Village Preparatory Academy Detroit MOSAIC South High School Grosse Pointe The Zone Horizon Upward Bound Hamtramck High School Hamtramck U of D Africana Dept. Harper Woods High School Harper Woods Henry Ford High School Detroit YMCA Boys and Girls Clubs King High School Detroit Cranbrook Art Academy Madison Heights High School Madison Heights Osborn High School Detroit Pioneer High School Ann Arbor Pontiac Central High School Pontiac Renaissance High School Detroit River Rouge High School River Rouge Roeper School Bloomfield Hills

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“The students, staff and I are very thankful for your sponsorship of the Broken Mirrors Production and Denby's participation in it. We all enjoyed the production. It was professional and heartfelt. I watched my students intently and they were touched.” -- Tracie McKissic, Principal, Denby HS

“I have heard only positive comments from my students regarding Broken Mirrors, many are looking forward to you coming back to ML King. Thank you.”-- Deborah Jenkins, King HS

“To Ms. Karen McBride from the Music Hall - Thank you so very much in helping me to stay organized as well as, your patience while we worked out some challenges. The assembly was well received by our students and they had a great time. They were very much engaged and are even now coming up to me saying how much they enjoyed themselves.” -- Sonja Beasley-Hall, Harper Woods HS

“Vince, Thank you. I love the work we do with Mike Ellison, he is great and knows how to reach the kids in a very spiritual way. Looking forward to more and I certainly plan to be with you on the 28th with remarks! Thanks you.” – Karen Nicklin, GM Foundation

II.B.2. World Dance Outreach & Master Classes

Our GM World Dance Series provides a window on the world’s many cultures through the vehicle of dance to the SE MI community and particularly to Detroit Public Schools students. We scan the globe for dance that represents our region’s diverse cultures as well as dance that keeps Detroit in the loop with the latest developments in contemporary choreography. During our 2014-15 season, we continued a new dance programming idea that has earned great acclaim – a choreography showcase that highlights Detroit’s profound contribution to the national dance scene. Chicago followed NYC and this season’s title was ‘313 to the 312’. Focused on contemporary choreography, both the performance and the next day’s master classes were a huge hit, giving our local students the opportunity to experience the work of Detroiters who are making big waves in the Chicago dance world. Next year’s exploration takes us to Los Angeles for ‘313 to the 213’.

II.B.3. Jazz Vocal Education Program

Now in its ninth year, Music Hall is pleased with the ongoing success of the Jazz Vocal Education Program – a complimentary program for students in southeast Michigan. This pilot program launched in 2008 with faculty selection assisted by none other than Ms. Anita Baker, who reviewed the talented pool for both jazz vocal expertise and teaching ability. The program is currently led by none other than Scott Gwinnell, the well-known and highly-acclaimed orchestra leader, composer, pianist, and university professor. He creates and implements curriculum, auditions and instructs students, and prepares and presents the culminating performances. Mark McGruder, Ibrahin Jones and other musicians complete the faculty roster, helping the program to expand its reach. The mid-year and year-end vocal recitals in the Jazz Café are a moving reminder of the power of music to transform young lives.

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Instruction is provided Cass Technical High School, Detroit International Academy, Detroit School for the Arts, Henry Ford Academy at CCS, Martin Luther King Jr. High School, University Preparatory Science and Math, East English Academy, Central High School, Renaissance High School, Spain Middle School and Denby High School.

Classes are conducted on three eight-week semester schedules, each ending with a final recital in the Jazz Café at Music Hall. Receptions for friends and family always follow each recital to honor and celebrate the students and their achievements. In the spring, all the students from all the schools are invited to audition before a three judge panel to be cast in Music Hall’s Cars & Stars performance.

II.B.4. Lincoln Center’s Jazz for Young People

We have recently completed our 14th year of this jazz appreciation course, based on the popular concert series from Lincoln Center. The curriculum is designed for elementary - middle school students and beyond and is flexible enough to be taught by music and non-music educators alike. Lessons explore core concepts and major figures in jazz, and use interactive components to enliven its rich cultural heritage. The form’s definitive musical elements are taught, as well as its relationship to current culture and music.

The program is conducted in 14 Detroit Public Schools and 29 classrooms: Beard Elementary School (2) classrooms, Duke Ellington at Beckham Academy, Blackwell Academy - Detroit (2) 5th Grade Classes, Burton International (5) classes, Carver STEM Academy (5) classrooms, Amelia Earhart Elementary (2) classrooms, Emerson Elementary/Middle school (2) 6th grade classes, Fisher Magnet Lower Academy, Golightly Education Center, Munger Elementary (2) classrooms, Pasteur Elementary (2) classrooms, Pulaski Elementary (2) classrooms, Priest Elementary/Middle School, and Schulze Elementary/Middle School. It has distinguished itself as a signature effort connecting Music Hall with its partner schools and centers. It has garnered extensive interest throughout the community and has been promoted in a variety of ways including recreational center open houses, DPS Parents networking events and WGPR radio. We strongly believe that the Jazz for Young People program provides an excellent alternative for music education in the Detroit Public School system curriculum. As long as the gap in DPS’ music education exists, Music Hall will provide this high-quality alternative. We will also continue to solicit funding so that every child may participate throughout the school system.

II.B.5. Grow Up Great! Pre K Education Program

Music Hall and the PNC Foundation believe that the arts have great value for children, providing a source of beauty, wonder, and creativity, as well as tools to promote learning and development. PNC has committed to improving the school readiness of millions of children from birth to age five, with a special focus on children from low- and moderate-income families. Through Grow Up Great!, Music Hall supports preschool teachers by making the arts—music, theatre, visual arts, and dance—come alive in the classroom. Music Hall instructor Jason Smith is in continuous rotation in DPS classrooms five days a week. It is unique to the Music Hall instructors that they are system-wide approved educators with full authorization to work daily in DPS classrooms. Mr. Smith’s curriculum is built around the five Family Theater Series presentations at Music Hall. He develops activities that are directly related to the classic children’s book that will be performed on the Main Stage. In the five weeks preceding each performance, each child receives a copy of the book and is engaged in interactive music and theater exercises that bring a deeper understanding of the content of each work of children’s

Music Hall Center for the Performing Arts 350 Madison Avenue Detroit MI 48226 - www.musichall.org Page 9 literature. At the end of the five weeks, the children and their families are invited, and transported by bus, to experience the live theatrical interpretation of the story they have studied. The goal is to prepare children for kindergarten and beyond as fully engaged active learners. Music Hall’s program is taught as part of the DPS curriculum in 14 elementary schools and 29 classrooms with 1200 dedicated students and their families.

III. Financial Information

III.A. Background and Current Situation

In 2015 Music Hall had a $444,521 cash surplus with $173,392 net surplus after depreciation. However, its accumulated long term debt, which mushroomed during the 2008-2009 economic downturn together with the automotive industry crisis, continues to threaten the sustainability of the institution.

To address the legacy debt, Music Hall has begun the quiet phase of a multi-year Capital Campaign, its first in 20 years. The funds, with a target of $7MM over a 5-year period, will enable us to retire all legacy debt incurred as a result of the recession, as well as provide for a working capital reserve fund and a building reserve fund. This initiative will put Music Hall in a financially sustainable position for the future.

For the most part Music Hall has made progress on all of these initiatives. In 2015, Music Hall continued its highly successful operation of the rooftop venue, 3Fifty Terrace. It brings our revenue- generating venue spaces to three in total. In addition to regularly scheduled programming during the warm months, the Terrace is rented for weddings, concerts, corporate parties, and dance performances.

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III.B. Planning for the Future

Music Hall expects 2016 to be an even better year than 2015 because:

 Our Capital Campaign is underway with over $750,000 raised in the first month, showing excellent promise toward accomplishing priority goals including legacy debt reduction, revenue-generating capital expenditure and infrastructure improvements, and the development of an operating reserve.

 We will continue to increase our community impact by re-opening with an expanded schedule on the 3Fifty Terrace rooftop venue with over 80 event nights.

 More independent producers are renting the Music Hall as its renown in the community continues to grow.

 We are on track to build upon this fiscal year’s success with additional corporate and individual sponsorships, earned revenue such as video board advertising, and foundation support.

III.C. Financial Solvency, Fiscal Responsibility

Music Hall is solvent and audited each year by the Montgomery Associates Certified Public Accounting Firm. The 2015 audit is almost complete. Our solvency and capability is demonstrated by the production of 100+ events in the Main Hall and 175+ events presented in the Jazz Café, located on the lower level, and 50+ on the 3Fifty Terrace.

Music Hall has now cash flowed positive for the fifth year in a row and is on target to do the same in 2016. Its increased renown in the community was directly proportional to its increase in revenues. This trending is an extremely positive indicator of Music Hall’s sustainability for years to come.

III.D. Current Needs – Music Hall Building

History and Significance of the Building Between the years of 1924 and 1927, a team of architects lead by William Kapp from the renowned firm of Smith, Hinchman & Grylls started in London and traveled throughout France, Italy and Spain with a very important patron and mission. That patron was Detroit's visionary heiress Matilda Dodge Wilson. Their mission was to visit the great theaters and opera houses of the day, noting the best acoustics, sightlines, technical capabilities and décor that would inform their own creation of a world- class variety performing arts theater in their hometown of Detroit, Michigan. For $1.5MM, they would create America's most versatile performing arts venue and one of the finest examples of Art Deco architecture in Detroit; utilizing the proscenium arch opening format and an array of other features reminiscent of the world's finest live performance venues - a rival to any existing theater of its time. A separate stairway leads directly to the balcony where anyone without means to pay admission could witness its breathtaking performances.

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On December 9, 1928, the grand opening of The Wilson Theater in downtown Detroit set in motion an 86-year legacy with an opening gala presentation of the Ziegfeld Follies. Florenz Ziegfeld himself was one of the first members of the board. This legitimate theater originally housed touring Broadway productions in Detroit's main theater district. The name was changed to Music Hall when it became home to the Detroit Symphony Orchestra - from 1944-1953.

The theatre was constructed as a 100' x 160' rectangular, six-story Art Deco Theater with walls of light colored stone. Orange and tan brick were used as ornament and the building is trimmed with colorful mosaic tile inside and out. The entrance facade is divided into several bays by wide stone pillars topped by theatrical terra cotta masks representing comedy and drama by Italian sculptor and thin pillars separating window bays. The stunning interior, decorated in an elaborate Spanish Renaissance style, seats 1701 guests. At its debut, the venue boasted perfect sightlines, polycylindric walls for impeccable acoustics and not one seat more than 77 feet from the stage.

In 1953, Music Hall became home to CINERAMA. As the most successful CINERAMA in the country, it was entitled to many of the premieres. Those premieres were often attended by the movie's stars.

In 1974, after the city planners slated Music Hall for the wrecking ball in order to merge Madison and Gratiot Avenues, intervention by the loyal board of Trustees, The Detroit Renaissance, Kresge Foundation, and community leaders succeeded in saving the historic theater. On September 12, 1976, Music Hall received its historic marker as listed on the State registry and was added to the National Registry the following year (Site ID#P25287). Music Hall is located in Detroit's Historic Harmony Park - a National Historic Landmark District.

Music Hall is an outstanding example of careful restoration. In 1986, a 5-year strategic business plan was formulated and a $6.5MM facility restoration campaign commenced, which returned the classic Art Deco hall to its original grandeur.

Aside from its architectural significance, Music Hall boasts a record of world-renowned performers in its unrivaled acoustics. Our stage has been graced by many of the greats -- Lucille Ball, Fred Astaire, Pearl Bailey, Louis Armstrong, Jackie Gleason, Bette Davis, Mikhail Baryshnikov, Count Basie, Victor Borges, Tommy Dorsey, Rosemary Clooney, Natalie Cole, Leonard Bernstein, Ella Fitzgerald, Aretha Franklin, Dizzy Gillespie, Benny Goodman, Martha Graham, Little Richard, Peggy Lee, Laurel & Hardy and hundreds of others. As a participant in the fledgling auto industry, Mrs. Wilson witnessed the impact that cultural diversity played in setting Detroit apart in innovations and technology patents. She believed that theatre must be made available to everyone regardless of their race, culture or financial means. With all these strengths, Music Hall quickly became an important element of the strong arts and cultural traditions in Detroit.

Music Hall has undergone significant restoration over the past five years. Its roof was replaced and opened as a revenue-generating performance venue. Exacting general maintenance has kept the hall running and looking beautiful. The heating and cooling systems as well as thousands of linear feet of piping in basic infrastructure have received significant repair though the assistance of The Detroit Economic Development Corporation ($75,000) as well as the Ford Motor Company Fund ($25,000), The Wilson Foundation ($25,000) and Trustee donations totaling over $150,000. The $300,000 energy efficiency renovation plan served as a national example of how to make an early 20th c. historic

Music Hall Center for the Performing Arts 350 Madison Avenue Detroit MI 48226 - www.musichall.org Page 13 building energy efficient. With the completion of the priority restoration projects, Music Hall is now turning its attention to several other remaining capital projects: the complete restoration of its historic canopy, replacement of hot and cold water pipes, tuck pointing and painting to name a few.

IV. The People Behind the Scenes

IV.A. Management

The key staff at Music Hall have a minimum of seven full years of working together. This has produced a tight and supportive group whose main concern is to project our mission into the community. Their abilities have allowed them to reach beyond the walls of the Theater to work with outside agencies for managing, hosting and producing events.

Artistic Team Vincent C. Paul, President and Artistic Director International performing artist specialist with 30 years experience

Karen McBride, Director of Programming National and international performing artist management specialist with 35 years experience

Ted Nagy – Jazz Café Programmer Local and regional artist specialist with 25 years experience

Financial Management Trafton Jean, CMA, Chief Financial Officer Deep understanding of performing arts financial management with 15 years experience

Publicity/ Marketing Maria Petrenko, Director of Marketing Marketing image, media purchase, program direction and design specialist with 15 years experience

Jerald McBride, Adwater Media / Media Buyer Marketing and media placement specialist, with 15 years experience

Rick Manore, Public Relations Director Artist representative and publicist with 30 years experience

Production - Equipment David Reynolds, Production Director Staging, lights, sound, backline specialist with 25 years experience

Jazz Café & Concessions Erik Temple, Bar Food Service Manager with 10 years experience

Facility Operations Karen McBride, Production Director of 30 years experience Cindy Morgan, Box Office Manager of 15 years experience

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Development Laura S. Raisch – Director of Individual Giving and Special Events with 30 years experience Latasha Burnett – Development Manager with 10 years experience Julie Gervais – Director of Capacity Building with 10 years experience

Education Outreach Programs Scott Gwinnell, Jazz Vocal Ed. and Jazz for Young People Programs Director & Instructor Jason Smith, Pre-K instructor & Coordinator / Grow Up Great and Instructor / Jazz for Young People Angela Barrow, Professional Development / DPS teachers / Theatre Mike Ellison – Anti-Bullying High School Assembly instructor Mark McGruder – Jazz Vocal Education Instructor Ibrahin Jones – Jazz Vocal Education Instructor Hayes Greenfield – Music Educator – Grow Up Great

B. Board of Trustees

Our Board of Trustees is composed of 80 individuals who are influential leaders in the business and cultural communities. 30 of our trustees are female, 34 are African American, and as a group, they represent the demographic diversity of our community. The Executive Committee is:

Mr. Alex L. Parrish, Chairman of the Board

Mr. Leland K. Bassett, Vice-Chairman Mr. David Gaskin Mr. Elliot Hall, Vice-Chairman Mr. David Jaffe Mr. Cameron Duncan, Treasurer Mr. Vince Paul Mr. Shaun Wilson, Secretary Mr. Roy Roberts Mr. Julius Combs Mr. Allen Ross Mr. Gordon Follmer Mr. Ricardo Solomon Mr. Jeffrey Vanneste Mr. William Patrick Young

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Attachment 1: Featured Partner Organizations

AAA of Michigan Detroit Economic Growth Intense Mentoring Absopure Corporation Latino Press African American Family Detroit Media Partnership Mack Avenue Records Magazine Detroit Medical Center MCACA American Music Research Detroit Public Schools McDonalds Foundation Detroit Public Radio Mercedes Benz of St. Clair Arab American News Detroit Public Television Shores Asian Affinity Group Detroit Youth Foundation MetroParent Bedrock Management Detroit Downtown Development Metromix.com Capezio Authority MetroTimes CBS Outdoor El' Central Mosaic Youth Theatre Central High School Entertainment District Paradise Valley Workshop Children’s Hospital of Michigan Association Quicken Loans Chinese News Ford Motor Company Rebirth Chrysler General Motors Roeper School Citywide Poets George R. N'Namdi Art Gallery Seven Days Russian Paper Cranbrook Grosse Pointe Pierce Middle Ticketmaster Detroit City Council School YouthVille Detroit Detroit Department of Grosse Pointe South High Wayne County Department of Recreation School Parks and Recreation Inside Out Literary Arts Project Wayne State University

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Attachment 2: Sample of Season Series Highlights

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