Father’s Day 2021.

Supermarkets STEAKING THEIR CLAIM

Supermarkets had you covered for the perfect Father’s Day meal this Thanks for everything year, and there was a definite focus on A number of campaigns were centred around gifting as a way of more ‘macho’, meaty meals. Whereas saying thanks to dads for their love and support. took this a step at other times of year the big-name further by extending it to the more inclusive ‘father figures’. Meanwhile chains look to draw attention to introduced its partnership with ‘Young Lives vs Cancer’ – a their vegetarian, vegan and free- charity which supports fathers whose children have been diagnosed from options, this celebration called with the illness. for more steaks, burgers, pies and whiskey, all of which cropped up Recipe for success regularly in digital campaigns. There’s certainly been a move in recent years towards supermarkets providing a more rounded shopping experience, and this was reflected in the recipe ideas posted by the likes of and Costcutter. As well as promoting the ingredients needed to create a dish, this is a great way to drive consumer loyalty by engaging users beyond the simple ‘shop/ customer’ dynamic.

www.teamitg.com A CLOSER Famous faces pulled something from the hat – quite literally – when it came LOOK... to its Father’s Day campaign, with its distinctive splash of colours proving an eye-catching addition to in-store POS. M&S generated interest through the celebrity factor of its campaign, with popular father and son duo Martin and Roman Kemp headlining the store’s homepage.

WAITROSE MARKS & SPENCER

www.teamitg.com DIGITAL ACTIVITY IN-STORE POS

DIGITAL ACTIVITY

“The product imagery used by conveyed a slightly rustic, homely feel that chimed well with the brand’s values.”

Claire Cooper Creative Director DIGITAL ACTIVITY

DIGITALIN-STORE ACTIVITY POS DIGITALIN-STORE ACTIVITY POS DIGITAL ACTIVITY IN-STORE POS

DIGITAL ACTIVITY DIGITAL ACTIVITY

DIGITAL ACTIVITY

“Costcutter’s digital activity was filled with recipes and videos, encouraging people to get active in the kitchen and give dad a homemade treat while simultaneously promoting the necessary products.”

Robin Jung Business Unit Director DIGITAL ACTIVITY

DIGITAL ACTIVITY DIGITAL ACTIVITY DIGITAL ACTIVITY

DIGITAL ACTIVITY DIGITALIN-STORE ACTIVITY POS DIGITALIN-STORE ACTIVITY POS

DIGITALIN-STORE ACTIVITY POS

“While the photography was as sharp as ever, the bright blue backgrounds helped engrain a sense of playfulness within M&S’ Father’s Day campaign.”

James Cannell Chief Brand Officer DIGITALIN-STORE ACTIVITY POS DIGITAL ACTIVITY

DIGITAL ACTIVITY

www.teamitg.com IN-STORE POS DIGITAL ACTIVITY

DIGITALIN-STORE ACTIVITY POS DIGITAL ACTIVITY DIGITALIN-STORE ACTIVITY POS

DIGITAL ACTIVITY

www.teamitg.com DIGITAL ACTIVITY

DIGITALIN-STORE ACTIVITY POS DIGITALIN-STORE ACTIVITY POS DIGITALIN-STORE ACTIVITY POS DIGITALIN-STORE ACTIVITY POS

DIGITALIN-STORE ACTIVITY POS

“The moustache motif was a fun, subtle way of helping One Stop’s Father’s Day activity stand out on social media.”

Alan Turner Creative Director DIGITAL ACTIVITY DIGITALIN-STORE ACTIVITY POS

DIGITAL ACTIVITY DIGITAL ACTIVITY DIGITALIN-STORE ACTIVITY POS

DIGITAL ACTIVITY

“In-store POS furthered the theme of inclusivity this Father’s Day, focused around the ‘For Each & Every Dad’ message.”

Jo Wilby Group Creative Director IN-STORE POS DIGITALIN-STORE ACTIVITY POS

DIGITAL ACTIVITY

www.teamitg.com DIGITALIN-STORE ACTIVITY POS

DIGITALIN-STORE ACTIVITY POS DIGITALOUTDOOR ACTIVITY POS Father’s Day 2021.

Thank you

Get in touch for more information or to discuss opportunities for your business [email protected]

*Information and images within this report are gathered from ITG research, third party resources and materials available in the public domain.