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The State of Health & Fitness Apps 2021

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The State of Health & Fitness Apps 2021 The State of Health & Fitness Apps 2021 — An Analysis of Health & Fitness Category Trends and Top Apps in the U.S. © 2021 Sensor Tower Inc. - All Rights Reserved The State of Health & Fitness Apps: Introduction This report is an analysis of the Health & Fitness category on the U.S. Apple App Store and Google Play. It includes download trends along with rankings of top apps from January 2017 through January 2021. In this report, we classified top apps into subcategories for further analysis: ● Diet Apps: Apps primarily focused on diet and nutrition, such as food logs and calorie counters ● Fitness Tracker Apps: Apps for health and fitness tracking, such as Fitbit. Pedometers, and heart rate trackers are also included. ● Meditation Apps: Guided meditation apps like Calm and Headspace ● Running/Cycling Apps: Apps for running, cycling, walking, and hiking. Most of these apps include GPS tracking. ● Sleep Apps: Sleep helper and tracker apps ● Women’s Health Apps: Period and pregnancy tracking apps ● Workout Apps: Apps primarily for workout classes, personal training, and gyms. Some of these apps include features like nutrition guidance. 2 © 2021 Sensor Tower Inc. - All Rights Reserved The State of Health & Fitness Apps: Table of Contents The State of Health & Fitness Apps report offers analysis on the latest trends for the category: 4. Market Overview - United States An overview of the app industry in 2020 along with top categories and top apps 11. Fitness & Diet Apps Examine the Fitness & Diet sector of Health & Fitness, and their emerging trends 22. Meditation & Sleep Apps A look at the top meditation and sleep apps, and their successful strategies 32. Conclusion A summary of the key takeaways of the report Market Overview United States © 2021 Sensor Tower Inc. - All Rights Reserved Adoption Soared 45% Year-Over-Year Amid COVID-19 U.S. quarterly downloads of health & fitness apps on the App Store and Google Play App Store Google Play 140M U.S. health & fitness app installs surpassed 400 millions in 2020, amid closures of gyms 120M and in-person fitness classes. A surge in health & fitness app adoption immediately 31M followed the outbreak of COVID-19, when the 100M 29M category saw a record high of 120 million +9% downloads in Q2 2020. +5% 80M +13% 26M 27M 31M 23M 24M 25M 27M 28M 21M The App Store drove the growth of health & 60M 24M 20M fitness app adoption amid the spread of 22M 19M 19M COVID-19, with 52 percent growth Y/Y in Q2 89M 40M 81M 2020 compared to 28 percent on Google 64M 67M Play. Calm, Fitness Coach, and Flo were the 59M 59M 60M 57M 54M 52M 54M top three apps by first-time downloads 46M 48M 20M 41M 42M 41M following the outbreak. 0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Market Overview 5 © 2021 Sensor Tower Inc. - All Rights Reserved Outdoor Exercise Had a Larger Presence During the Pandemic Most installed health & fitness apps on the App Store and Google Play by year 2017 2018 2019 2020 Fitbit Sweatcoin +5 Calm +2 Calm - 1 Fitbit 1 SweatCo.in 1 Calm 1 Calm MyFitnessPal Fitbit -1 Fitbit - Flo +2 2 Under Armour 2 Fitbit 2 Fitbit 2 Flo Health Map My Run Calm -1 MyFitnessPal +1 Fitbit -1 3 Under Armour 3 Calm 3 Under Armour 3 Fitbit Calm MyFitnessPal -1 Flo +3 MyFitnessPal -1 4 Calm 4 Under Armour 4 Flo Health 4 Under Armour Flo BetterMe Workout NEW Sweatcoin -4 Fitness Coach NEW 5 Flo Health 5 BetterMe 5 SweatCo.in 5 Luni Sweatcoin Headspace +1 BetterMe Workout -1 Headspace +1 6 SweatCo.in 6 Headspace 6 BetterMe 6 Headspace Headspace Flo -2 Headspace -1 Map My Run +8 7 Headspace 7 Flo Health 7 Headspace 7 Under Armour 8fit Workouts 8 30 Day Fitness NEW 8 Lose It! +1 AllTrails NEW 8 Urbanite Bending Spoons FitNow 8 AllTrails 9 Lose It! 9 Lose It! - 9 BetterMen NEW 9 Planet Fitness NEW FitNow FitNow BetterMe Planet Fitness 10 Aaptiv 10 Map My Run -7 10 Reflectly NEW 10 BetterMe Workout -4 Aaptiv Under Armour Reflectly BetterMe Market Overview 6 © 2021 Sensor Tower Inc. - All Rights Reserved Consumers Turned to Telemedicine to Monitor Their Health Proportion of U.S. installs by subcategory among top 100 health & fitness apps Medical and COVID-19 apps accounted for 9 percent of the market share among the top Workout Diet Meditation & Sleep Fitness Tracker / Running Medical Women's Health Other health & fitness apps in January 2021. Among the top apps, Healow gained three million downloads in 2020. Telemedicine apps are on 22% 14% 13% 25% 4% 10% 12% the rise as they made it possible for consumers 2017 to monitor their health and doctor appointments from the safety of home. 32% 14% 13% 19% 2% 8% 13% Diet apps regained market share, while 2018 workout apps maintained their portion in the first month of 2021. The higher adoption shouldn’t come as a surprise, as January has 26% 15% 16% 15% 3% 7% 18% 2019 historically been a prime month for workout and diet apps in past years as consumers set New Year’s resolutions. 28% 12% 15% 18% 4% 6% 15% 2020 Note: Apps in the Other category include mood tracker, maternity and new born care, yoga, emotional and spiritual wellbeing, as well as various other Health & Fitness apps. 28% 15% 14% 13% 9% 5% 16% Jan 2021 0% 25% 50% 75% 100% Market Overview 7 © 2021 Sensor Tower Inc. - All Rights Reserved Health & Fitness Quarterly Revenue Exceeded $200M U.S. quarterly gross revenue of health & fitness apps, App Store and Google Play App Store Google Play $300M Health & fitness spending took off in Q2 2020, surpassing $200 million in gross revenue for the first time. Although $250M adoption started to experience a downward trend in Q3 2020, user spending gained +44% momentum as revenue surpassed $200 39M $200M million once again in Q3. This was quite the 36M 32M departure from previous years, when revenue 28M +36% hovered around the Q1 level for the rest of $150M the year. 20M 21M 21M 20M +70% Similar to adoption trends, the App Store $100M 15M 14M was the primary revenue source for health 14M 186M 12M 178M 177M 161M & fitness apps, with 84 percent of user 135M 126M 124M 125M spending coming from iOS users in 2020. 9M 9M 8M $50M 6M 8M 93M WW from Weight Watchers ranked as the top 6M 84M 86M 90M 54M earning health & fitness app on the App Store 45M 52M 40M in 2020, accounting for $46 million in $0 spending on the platform. Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Market Overview 8 © 2021 Sensor Tower Inc. - All Rights Reserved Meditation and Workout Defined the Revenue Charts for Health & Fitness Top health & fitness apps by revenue on the App Store and Google Play by year 2017 2018 2019 2020 MyFitnessPal MyFitnessPal - Calm +1 Calm - 1 Under Armour 1 Under Armour 1 Calm 1 Calm SWEAT Calm +2 MyFitnessPal -1 MyFitnessPal - 2 Kayla Itsines 2 Calm 2 Under Armour 2 Under Armour WW Weight Watchers WW Weight Watchers Headspace SWEAT -1 +5 - 3 Headspace 3 Kayla Itsines 3 Weight Watchers International 3 Weight Watchers International 4 Calm 4 Headspace -1 4 Headspace - 4 Headspace - Calm Headspace Headspace Headspace 5 Weight Loss Running 5 BetterMe Workout NEW 5 SWEAT -2 5 Fitbit NEW GRINASYS CORP BetterMe Kayla Itsines Fitbit 6 Aaptiv 6 Aaptiv - 6 BetterMe Workout -1 6 Peloton NEW Aaptiv Aaptiv BetterMe Peloton Interactive 7 8fit Workouts 7 Lose It! +1 7 Lose It! - 7 SWEAT -2 Urbanite FitNow FitNow Kayla Itsines WW Weight Watchers 30 Day Fitness Flo NEW 8 Lose It! 8 Weight Watchers International +1 8 +2 8 FitNow Bending Spoons Flo Health 9 WW Weight Watchers 9 8fit Workouts -2 9 Noom NEW 9 Strava NEW Weight Watchers International Urbanite Noom Strava 10 Weight Loss Walking 10 30 Day Fitness NEW 10 Carb Manager NEW 10 Muscle Booster NEW GRINASYS CORP Bending Spoons Wombat Apps A.L.AMAZING APPS Market Overview 9 © 2021 Sensor Tower Inc. - All Rights Reserved Key Takeaways: United States 1. U.S. health & fitness app downloads surpassed 400 million in 2020. With the closure of gyms and in-person fitness classes in response to COVID-19, health & fitness apps experienced its best quarter in Q2 2020. The gradual reopening of gyms makes it likely that downloads will return towards pre-pandemic levels later in 2021. 2. While health & fitness installs are likely to return towards 2019 levels, the pandemic has made a longer lasting impact on consumer spending. Health & fitness apps exceeded $800 million in user spending in 2020 off of 42 percent year-over-year growth, including 55 percent Y/Y growth in Q3 2020. The seasonal nature of the health & fitness subscription models suggests that revenue will reach new highs in mid-2021. 3. At-home workout class app Peloton and cycling/running app Strava were two notable entrants to the top 10 of health & fitness app revenue in 2020. These apps were clearly able to take advantage of the shift in exercise habits around COVID-19, and it will be interesting to see how much of these gains they can retain into 2021 as gyms and studios reopen. Market Overview 10 Fitness & Diet United States © 2021 Sensor Tower Inc.
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