Two-Way Communication: a Win-Win Model for Facing Activists
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Brand Hostage How NGOs achieve their Strategic Goals on a Reputational Battlefield by Allan Su & Stefanie Wolff May 2017 Master’s Programme in International Marketing & Brand Management Supervisor: Mats Urde Examiner: Veronika Tarnovskaya Abstract Title: Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield Authors: Allan Su and Stefanie Wolff Course: BUSN39 Degree project in Global Marketing Date of Seminar: 2017-05-31 Supervisor: Mats Urde Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. Nevertheless, both from an academic and practitioner's perspective the phenomenon remains elusive and neither well understood nor described in theory or practice. Methodology: A qualitative multiple-case study with a constructionist and interpretivist stance has been chosen to follow the inductive approach. For the data collection and analysis of that data, a grounded theory approach was applied. The selected NGO cases encompass three Greenpeace campaigns as well as one campaign each from the Organic Consumer Association against Starbucks and Green America against General Mills. Findings: The research findings indicate that the phenomenon of brand hostage is significantly more complex than stated in current literature, as demonstrated in the developed NGO brand hostage framework resulting from the case analyses. Furthermore, there exists the possibility of a continuing partnership after the resolution. Contributions: The research contributes to NGO, reputation management and crisis communication theory by providing a framework and definition of the brand hostage phenomenon. -
Chapter 01 1
Chapter 01 1. Introduction McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization. Branding only works when an organization behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotion, are used to create the colors, designs and images, which give the brand its recognizable face. At McDonald's this is represented by its familiar logo - the Golden Arches. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences. McDonald’s has come up with advertising campaigns to help combat the dropping sales such as its New Taste Menu, and this was geared toward the healthier consumer. The message was that the company was tasty and nutritious, friendly folks and fun could be found at McDonald’s. 1.1 Problem Statement McDonald’s has been forced to contend with a number of potential obstacles to growth in recent years, most notably stark criticism and a less-than-favorable global economic climate that has seen consumers reduce their discretionary spending. -
Demand-Side Interventions to Reduce Deforestation and Forest Degradation
Demand-side interventions to reduce deforestation and forest degradation Nathalie Walker, Sabrina Patel, Frances Davies, Simon Milledge and James Hulse DEMAnd-sidE inTERVENTIOns TO REDUCE DEFORESTATION And FOREST DEGRADATION Acknowledgements Increasing recognition of the role that commodity demand-side measures can play to address deforestation has resulted in a recent surge in efforts to assess progress and chart ways forward. As an initial step towards taking a holistic look at the range of available commodity demand-side measures, this paper was the result of a collaboration between the International Institute of Environment and Development (IIED), Global Canopy Programme (GCP), CDP Forests (formerly Forest Footprint Disclosure Project) and The Prince’s Rainforests Project (PRP). In this regard special thanks are due to Andrew Mitchell (GCP), James Hulse (CDP Forests), Frances Davis (GCP), Nathalie Walker (FFD), Edward Davey (PRP), Irene Klepinine (PRP), Georgia Edwards (PRP), Duncan Macqueen (IIED), Simon Milledge (IIED), Leianne Rolington (IIED) and Lucile Robinson (IIED). The paper builds on an international workshop held in February 2013, also co-convened by the International Institute of Environment and Development, Global Canopy Programme, CDP Forests and The Prince’s Rainforests Project. The active inputs from presenters and participants representing private sector, civil society and government are sincerely appreciated, and The Royal Society is acknowledged for providing an atmospheric venue setting within the City of London rooms. Barbara Bramble (National Wildlife Federation and also Chair of the Roundtable on Sustainable Biofuels) deserves special mention for having chaired the event to ensure a day of informative and provocative discussions. Lastly, Duncan Brack and Alison Hoare (Chatham House) are acknowledged for their efforts to enable coordinated preparations and follow-up to this work. -
Rainbow Warrior Case
1 Rainbow Warrior Case Rainbow Warrior (NEW ZEALAND v. FRANCE) France-New Zealand Arbitration Tribunal. 30 April 1990 (Jiménez de Aréchaga, Chairman; Sir Kenneth Keith and Professor Bredin, Members) SUMMARY: The facts: - In July 1985 a team of French agents sabotaged and sank the Rainbow Warrior, a vessel belonging to Greenpeace International, while it lay in harbour in New Zealand. One member of the crew was killed. Two of the agents, Major Mafart and Captain Prieur, were subsequently arrested in New Zealand and, having pleaded guilty to charges of manslaughter and criminal damage, were sentenced by a New Zealand court to ten years' imprisonment.1 A dispute arose between France, which demanded the release of the two agents, and New Zealand, which claimed compensation for the incident. New Zealand also complained that France was threatening to disrupt New Zealand trade with the European Communities unless the two agents were released. The two countries requested the Secretary-General of the United Nations to mediate and to propose a solution in the form of a ruling, which both Parties agreed in advance to accept. The Secretary-General's ruling, which was given in 1986, required France to pay US $7 million to New Zealand and to undertake not to take certain defined measures injurious to New Zealand trade with the European Communities.2 The ruling also provided that Major Mafart and Captain Prieur were to be released into French custody but were to spend the next three years on an isolated French military base in the Pacific. The two States concluded an agreement in the form of an exchange of letters on 9 July 1986 ("the First Agreement"),3 which provided for the implementation of the ruling. -
Fossil Fuel Racism How Phasing out Oil, Gas, and Coal Can Protect Communities
© Les Stone / Greenpeace Fossil Fuel Racism How Phasing Out Oil, Gas, and Coal Can Protect Communities PUBLISHED: APRIL 13, 2021 www.greenpeace.org/usa/fossil-fuel-racism Contents Executive Summary . 1 Introduction . 5 1 . Environmental Justice . 7 2 . Fossil Fuels and Air Pollutants . 10 AUTHORS 3 . Fossil Fuel Phaseout . 12 Tim Donaghy, Ph.D. 4 . Extraction . 15 Charlie Jiang Oil and Gas Extraction . 15 Coal Mining . 18 CONTRIBUTORS Colette Pichon Battle, Esq. 5 . Processing & Transport . 19 Emma Collin Oil Refining, Natural Gas Processing & Petrochemical Manufacturing . 19 Janet Redman Pipelines & Terminals . 23 Ryan Schleeter 6 . Combustion . 24 General Exposure to Criteria Air Pollution . 24 SPECIAL THANKS TO Coal and Natural Gas Power Plants . 25 Noel Healy Aidan Farrow Mobile Sources and Traffic Exposure . 26 Anusha Narayanan 7 . Climate Impacts . 28 Ashley Thomson 8 . Policy Recommendations . 30 Caroline Henderson Charlie Cray 1. End fossil fuel racism and reverse the legacies of historical injustices . 30 Jonathan Butler 2. Phase out fossil fuel production . 31 Angela Mooney D’Arcy 3. Ensure no worker or community is left behind . 31 Michael Ash 4. Enact a green and just economic recovery . 31 EDITOR 5. Protect and expand our democracy to make it work for all people . 32 Charlie Jiang Acknowledgments . 33 Endnotes . 34 DESIGNED BY Kyle McKibbin Cover image by Les Stone © Robert Visser / Greenpeace This report is endorsed by: Alliance of Nurses for Healthy Environments ...and more. See the full list at: http://greenpeace.org/usa/fossil-fuel-racism FOSSIL FUEL RACISM | II Executive Summary Fossil fuels — coal, oil, and gas — lie at the heart of the crises we face, including public health, racial injustice, and climate change. -
Center for International Environmental Law Citizens Network For
Center for International Environmental Law ● Citizens Network for Sustainable Development ● Global Forum on Oceans, Coasts, and Islands ● Greenpeace – USA ● National Wildlife Federation ● Natural Resources Defense Council ● Pathfinder International ● Sierra Club ● SustainUS -United States Youth for Sustainable Development ● Union of Concerned Scientists ● Women’s Environment and Development Organization ● World Information Transfer ● Worldwatch Institute September 29, 2009 President Barack Obama The White House 1600 Pennsylvania Avenue, NW Washington, DC 20500 Dear President Obama: We are writing, on behalf of civil society organizations representing more than a million Americans, to request that the U.S. Government enthusiastically support the proposal now before the United Nations to hold an Earth Summit in Brazil in 2012. We hope that you will see the Summit as an opportunity to consolidate the gains made in your first Administration towards sustainable development and to catalyze actions worldwide to build a new green global prosperity. We do not have a moment to lose. During your July 2008 visit to Berlin, you articulated the urgency of our global challenges. We could not agree more that “this is the moment when we must come together to save this planet. Let us resolve that we will not leave our children a world where the oceans rise and famine spreads and terrible storms devastate our lands.” The Government of Brazil is proposing bringing all of the world’s Presidents and Prime Ministers together on the 20th anniversary of the 1992 UN Conference on Environment and Development held in Rio de Janeiro. This Rio Earth Summit was historic in establishing international norms and institutions around the concept of “sustainability.” The Summit resulted in the UN Framework Convention on Climate Change which is the basis for the further development of the international climate regime in Copenhagen this December. -
[Daniel, 14, Santiago, Chile] Vision Fr Movemen N T
2002 [Daniel, 14, Santiago, Chile] vision fr movemen n t oceans ancient forests climate toxics nuclear power and disarmament genetic engineering [featuring year 2001 financial statements] 2001financial year [featuring [Bill Nandris, one of the‘Star Wars 17’] 1 greenpeace 2002 brunt of environmental degradation of environmental brunt It is the poor that normally bear the It is the poor that normally “ shatter spirit In Brazil, with great The situation is serious, but Summit’s innovative economics and the actions fanfare, governments set not hopeless. On the plus Agenda 21 – millions of of states are pulling in a out on the ‘road to side, the past decade has people around the world quite different direction. sustainability’. But most of seen the adoption of are tackling local Individuals, businesses and them have now ground to a significant environmental environmental issues with countries have a choice. halt, mired in inaction and legislation at national and dedication, energy and no We can have limitless cars As I write this, final preparations are underway for the Earth Summit in Johannesburg. in Summit Earth the for underway are this, preparations write final I As a return to ‘business as international levels and an small measure of expertise. and computers, plastics usual’.The road from Rio is increasing ecological In schools, children from and air-freighted knee-deep in shattered awareness among policy virtually every country are vegetables, but in exchange promises, not least the makers and scientists. learning about the we get Bhopal and craven caving-in by the But perhaps most environment and its Chernobyl, species USA to the interests of the significant of all is the importance for their future. -
A Look at the New European Parliament Page 1 INTERNATIONAL TRADE COMMITTEE (INTA)
THE NEW EUROPEAN PARLIAMENT KEY COMMITTEE COMPOSITION 31 JULY 2019 INTRODUCTION After several marathon sessions, the European Council agreed on the line-up for the EU “top jobs” on 2 July 2019. The deal, which notably saw German Defence Minister Ursula von der Leyen (CDU, EPP) surprisingly designated as the next European Commission (EC) President, meant that the European Parliament (EP) could proceed with the election of its own leadership on 3 July. The EPP and Renew Europe (formerly ALDE) groups, in line with the agreement, did not present candidates for the EP President. As such, the vote pitted the S&D’s David-Maria Sassoli (IT) against two former Spitzenkandidaten – Ska Keller (DE) of the Greens and Jan Zahradil (CZ) of the ACRE/ECR, alongside placeholder candidate Sira Rego (ES) of GUE. Sassoli was elected President for the first half of the 2019 – 2024 mandate, while the EPP (presumably EPP Spitzenkandidat Manfred Weber) would take the reins from January 2022. The vote was largely seen as a formality and a demonstration of the three largest Groups’ capacity to govern. However, Zahradil received almost 100 votes (more than the total votes of the ECR group), and Keller received almost twice as many votes as there are Greens/EFA MEPs. This forced a second round in which Sassoli was narrowly elected with just 11 more than the necessary simple majority. Close to 12% of MEPs did not cast a ballot. MEPs also elected 14 Vice-Presidents (VPs): Mairead McGuinness (EPP, IE), Pedro Silva Pereira (S&D, PT), Rainer Wieland (EPP, DE), Katarina Barley (S&D, DE), Othmar Karas (EPP, AT), Ewa Kopacz (EPP, PL), Klara Dobrev (S&D, HU), Dita Charanzová (RE, CZ), Nicola Beer (RE, DE), Lívia Járóka (EPP, HU) and Heidi Hautala (Greens/EFA, FI) were elected in the first ballot, while Marcel Kolaja (Greens/EFA, CZ), Dimitrios Papadimoulis (GUE/NGL, EL) and Fabio Massimo Castaldo (NI, IT) needed the second round. -
Greenpeace, Earth First! and the Earth Liberation Front: the Rp Ogression of the Radical Environmental Movement in America" (2008)
University of Rhode Island DigitalCommons@URI Senior Honors Projects Honors Program at the University of Rhode Island 2008 Greenpeace, Earth First! and The aE rth Liberation Front: The rP ogression of the Radical Environmental Movement in America Christopher J. Covill University of Rhode Island, [email protected] Follow this and additional works at: http://digitalcommons.uri.edu/srhonorsprog Part of the Environmental Sciences Commons Recommended Citation Covill, Christopher J., "Greenpeace, Earth First! and The Earth Liberation Front: The rP ogression of the Radical Environmental Movement in America" (2008). Senior Honors Projects. Paper 93. http://digitalcommons.uri.edu/srhonorsprog/93http://digitalcommons.uri.edu/srhonorsprog/93 This Article is brought to you for free and open access by the Honors Program at the University of Rhode Island at DigitalCommons@URI. It has been accepted for inclusion in Senior Honors Projects by an authorized administrator of DigitalCommons@URI. For more information, please contact [email protected]. Greenpeace, Earth First! and The Earth Liberation Front: The Progression of the Radical Environmental Movement in America Christopher John Covill Faculty Sponsor: Professor Timothy Hennessey, Political Science Causes of worldwide environmental destruction created a form of activism, Ecotage with an incredible success rate. Ecotage uses direct action, or monkey wrenching, to prevent environmental destruction. Mainstream conservation efforts were viewed by many environmentalists as having failed from compromise inspiring the birth of radicalized groups. This eventually transformed conservationists into radicals. Green Peace inspired radical environmentalism by civil disobedience, media campaigns and direct action tactics, but remained mainstream. Earth First’s! philosophy is based on a no compromise approach. -
1 UNITED STATES DISTRICT COURT for the NORTHERN DISTRICT of ILLINOIS EASTERN DIVISION VICTORIA GUSTER-HINES and DOMINECA NEAL, P
Case: 1:20-cv-00117 Document #: 1 Filed: 01/07/20 Page 1 of 103 PageID #:1 UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION VICTORIA GUSTER-HINES and DOMINECA NEAL, Plaintiffs, vs. Case No. McDONALD’S USA, LLC, a Delaware limited liability company, Jury Trial Demanded McDONALD’S CORPORATION, a Delaware corporation, STEVEN EASTERBROOK, CHRISTOPHER KEMPCZINSKI, and CHARLES STRONG Defendants. COMPLAINT FOR DEPRIVATIONS OF CIVIL RIGHTS Plaintiffs, Victoria Guster-Hines and Domineca Neal, by attorneys Carmen D. Caruso and Linda C. Chatman, bring suit under the Civil Rights Act of 1870 (42 U.S.C. §1981) against Defendants McDonald’s USA, LLC, McDonald’s Corporation, Steven Easterbrook, Christopher Kempczinski, and Charles Strong to redress intentional race discrimination, disparate treatment, hostile work environment and unlawful retaliation. INTRODUCTION 1. Plaintiffs Vicki Guster-Hines and Domineca Neal are African American senior executives at McDonald’s USA, LLC, the franchisor of the McDonald’s 1 Case: 1:20-cv-00117 Document #: 1 Filed: 01/07/20 Page 2 of 103 PageID #:1 restaurant system in the United States. They bring suit to redress McDonald’s continuing pattern and practice of intentional race discrimination that should outrage everyone, especially those who grew up going to McDonald’s and believing the “Golden Arches” were swell. 2. Vicki joined McDonald’s in 1987 and Domineca joined McDonald’s in 2012. They are highly qualified, high-achieving franchising executives, but McDonald’s subjected them to continuing racial discrimination and hostile work environment impeding their career progress, even though they both did great work for McDonald’s, which the Company consistently acknowledged in their performance reviews. -
Greenpeacemagazine\\ Spring/Summer 2011
(June 9, 2011 / 13:33:07) 72194-1_GP Magazine 2011r_p01.pdf .1 Volume 11 Number 08 GreenpeaceMagazine\\ Spring/Summer 2011 Greenpeace International Executive Director Kumi Naidoo addresses protestors at an anti-nuclear demonstra- tion in Dannenberg, Germany just four months before this year's nuclear disaster at Fukushima, Japan. Inside, Greenpeace visits Chernobyl on the 25th anniversary of the nuclear accident there, and takes action against nuclear projects in Canada. \\ www.greenpeace.ca This is a low resolution PDF proof preflighted by Prinect Workflow. PLEASE READ IT CAREFULLY! Although we make every effort to avoid errors, we cannot be responsible for errors you fail to correct. Remember, corrections at this stage are inexpensive compared to the cost of reprinting. We appreciate your business. Thank you for choosing Thistle Printing. (June 9, 2011 / 13:46:09) (June 9, 2011 / 13:43:03) 72194-1_GP Magazine 2011r_p02.pdf .1 Inside Spring/Summer GREENPEACE 2011 INSIDE GreenpeaceMagazine\\ Volume 11 Number 08 Spring/Summer 2011 INSIDE 03 GREENPEACE NUCLEAR SCANDALOUS RECORD FOLIO 04 LEGACY 08 ON CLIMATE CHANGE 09 THE NEXT 40 YEARS 12 GREENPEACE 40TH ANNIVERSARY VICTORIES LIFTING THE LID ON GREENPEACE 40TH 13 06 OCEAN DESTRUCTION 10 ANNIVERSARY Cover: GreenpeaceMagazine\\ Volume 11 Number 08 ON THE Kumi Naidoo speaks at an anti-nuclear Spring/Summer 2011 FRONTLINES demonstration in Germany Editor: Anil Kanji Greenpeace: Design: www.typotherapy.com Greenpeace regularly communicates with our Contributors: Natasha Van Bentum, Richard 14 supporters, the general public and the media Brooks, Bruce Cox, Christy Ferguson, Sarah King, through our website as well as regular email Shawn-Patrick Stensil, Keith Stewart, Hilary Tam. -
On the Existence of a Customary Rule Granting Functional Immunity to State Officials and Its Exceptions: Back to Square One
FRULLI FOR PUBLICATION(DO NOT DELETE) 7/9/2016 11:09 PM ON THE EXISTENCE OF A CUSTOMARY RULE GRANTING FUNCTIONAL IMMUNITY TO STATE OFFICIALS AND ITS EXCEPTIONS: BACK TO SQUARE ONE MICAELA FRULLI* TABLE OF CONTENTS INTRODUCTION: BACK TO SQUARE ONE ................................................... 479 I. IS THERE A GENERAL CUSTOMARY RULE GRANTING FUNCTIONAL IMMUNITY TO ALL STATE OFFICIALS? ................ 481 A. Controversial Cases .............................................................................. 482 B. Visiting Armed Forces ......................................................................... 485 C. Consular Agents ................................................................................... 487 D. High-Ranking State Officials ............................................................... 490 E. Some Tentative Conclusions ................................................................ 493 II. THE RATIONALE OF FUNCTIONAL IMMUNITY RULES ....................... 496 III. CAN WE TALK ABOUT AN EXCEPTION FOR INTERNATIONAL CRIMES? .................................................................................................. 498 CONLUSION: A FEW THOUGHTS ON A MORE GENERAL LEVEL ........... 500 INTRODUCTION: BACK TO SQUARE ONE About ten years ago, I decided to study both the functional immunity of state officials from foreign jurisdiction and its exceptions in depth. I operated from a basic assumption commonly made in public international law manuals: there exists a general customary rule granting all state officials