Silas Kapadia Mobile: +91-9930431757 E-Mail: [email protected]

An Individual driven by passion in bringing smiles to the millions through Entertainment and Intellectual Service, with a passion to operate and drive Theme Parks and Entertainment zones.

Core Expertise - Project & Construction Management - Facility Management & Operations Management - Retail Mall Management & Hotel Management

Executive Profile

⇒ Astute leader with over 27 years of rich and insightful experience in the Entertainment & Hospitality Sectors in the fields of Facility Management, Project Management, Mall and Multiplex Management & Hotel and RestaurantManagement. ⇒ At Present a CEO – for a venture capital group, heading all the projects in construction and Infra. Projects underway are Commercial complexes, Residential & Hospitals. Apart from the expertise earned in Mega Mall construction as the Ops & Optic head. ⇒ Was associated with the Runwal Group as the Centre Director of R City Mall and look after the complete Mall Operations & Business of the Ghatkopar Property at Mumbai, which is 2.4 million sq ft of built up area and one of India’s largest Mall with a GLA close to 1.2 million with Entertainment and F&B contributing to almost 40% of the Mall. ⇒ Was associated with the Phoenix Marketcity group as GM – Operations(Facility Management), ran the complete operations of this mega Mall of 1.4 million sq ft GLA with a built up area of close to 2.6 million sq ft., was also the Optics head during construction stage, Theme Entertainment zones were given special attention. ⇒ Was previously associated with Cinemax the VP- Operations (Pan India Multiple facility management) pan India for Cinemax India Ltd. Looking after 24 properties pan India, which also included small size Malls and shopping centers apart from the Multiplex operations. ⇒ Was associated as the GM at Prasad IMAX, Hyderabad and Business & Operations Head at Fun Republic, Mumbai, prior my stint at the Hotel Industry, all the roles were in short Facility Management Roles, responsible for the complete P&L and Property Management. ⇒ Distinctively executed the activities like Strategic Planning, Project Management / Execution, Business Development & Administration. ⇒ Prior was associated with Natraj Hotel, Marine Drive and Hotel Parle International.

Achievements and Growth

⇒ Heading an infra firm as CEO for the last One and a half years, projects Hospitals, IT parks, Commercial & Residential, also spear heading new ventures. ⇒ Have coordinated with Architects like Hafeez Contractor, Benoy, Seema Puri, Sureshbabu, Shekhar & Viraj Patki and a lot more on projects ranging right from Malls, Hotels, IT Parks, Residential, Commercial, Theme Parks and Hospitals. Have gained expertise right from the drawing board to strategy, planning and implementation of Project. ⇒ Have also appointed and coordinated with PMC teams, contractors and staff for each Project, based on negotiations and finalization of project BOQ’s, MS Projects, Timelines, project trackers and scheduled meetings. ⇒ Had created realistic budgets for every project, ensuring cost rationalization, quality control, safety and realistic timelines using 3rd party expertise. ⇒ Headed the complete Operations and P&L as Centre Director of R City Mall, Mumbai, as 2.4 million sq ft mall in the heart of the city. ⇒ Headed the complete operations of Phoenix Marketcity Mall, Mumbai, a mall of 2.8 million sq ft. Joined the group at construction stage and was a part of the 4 member core team, who wrote and worked of the complete systems of operations for all its Malls in India for the group. Headed and operated this Mall as GM – Operations in charge of the complete operations and fit outs. ⇒ Launched and headed the operations of Phoenix Marketcity Mall, Kurla. R-Mall, Thane, R-Odeon Mall - Ghatkopar involved from project stage, worked on HOTO with the transition with Projects, understood projects. ⇒ Vision & P&L focused, successfully took Cinemax from 9 locations to 24 locations Pan India as Vice President - Operations, aggregating a staff strength from 300 plus to 1500 staff pan India, being the HOD of Operations, IT & HR. ⇒ Gained insight and was actively involved in Planning, Zoning, Leasing, Operations, Optics and collections within the Malls. ⇒ Gained extensive experience in general administrative activities, Human Resources, Personnel management, Corporate policy implementation and Facilities Management, Hospitality – Restaurants, Night Clubs and Hotel Operations, infrastructure development from start up to operations across assignments, Tenant coordination, fit out management, training, SOP’s, SLA’s, recruitment and implementation of the policies and processes. ⇒ Wrote and inducted the following processes/manuals for various firms I worked in… a) HR Handbook b) Fit Out Manual – Phoenix Marketcity – Commercial as well as Mall. c) Welcome Kit – Mall & Commercial d) Kitchen safety Manual e) Housekeeping f) Security & Asset management f) Crisis & Evacuation Management g) Operational Policy’s at Phoenix Marketcity. g) Industrial Infra Handbook h) Sales Procedure Handbook – Residential & Commercial ⇒ Planned strategy and implementation of out of the box processes to increase Revenue maximization. ⇒ Introduced and achieved Budgeted targets which gave direction to the staff and was a tool in achieving sales targets. Made Budgets for Phoenix Marketcity Mall as well as R City, Mumbai. ⇒ Planned strategies in pan India operations to achieve set goals. ⇒ Implemented Mystery audits, thus achieving better optics and enhanced customer service. ⇒ Inducted sports into the organization, thus achieving better staff bonding which resulted in mutual trust and respect and low attrition rate, thus increasing productivity. ⇒ Head the Runwal group as Project Head for all the Malls along with the Centre Director portfolio. ⇒ Developed and gained great interpersonal skills, People skills, Decision Making ability and today a better Leader. ⇒ Developed the skills of being an effective communicator with exceptional analytical, negotiation and client relationship management skills. ⇒ Achieved 30% plus cost reduction in operations at Phoenix Marketcity Mall. ⇒ Introduced and credited with renegotiations in my drive of cost rationization. ⇒ Planned and implemented Security management, Facility Management, Parking Management, Command Centre, Operation Management and a safe and secure premises within the Mall. ⇒ Re-launched Parle International as a 4 star 96 room hotel, thus taking me from a 3 Star Hotel GM to a 4 star. ⇒ Developed the skills of effective communication with exceptional analytical, negotiation and client relationship management. Ability to relate to people at any level of Business & Management. ⇒ Introduced McDonalds to Hyderabad and South India – The first outlet.

Core Competencies

Managerial - Strategy Planning - Budgeting / Cost Planning - Project Management - Business Negotiation - Operation Management

Commercial - Initial Start-Up/Launch of Projects - Contract Management - General Administration - Facility Management - Leasing

Functional - Business Development - Recruitment & Selection - Training & Development - Performance Management - System Implementation - Marketing &Event Management

Projects - Manpower Management - Fit out & Interior Management - Soft Services

Employment Details OSR Ventures – CEO Sept 2016 to Date Pune

Heading this capital venture group into a diversified business arena, with Construction, Hospital Management, FMCG and a Charity Wing. In progress with construction of a 260 Bed hospital, Residential and Commercial complexes in Pune and a Hotel apart from a Production factory.

Global Group – CEO March 2015 to August 2016 Pune With the demand of more infra into the real estate environment, was given the opportunity to lead the firm. Thus did withdraw from my other consultancies and have taken Global Group offer as a leader to establish their new identity in the real estate arena in Residential and commercial projects, apart from their already established infrastructure, built to suit industries, industry parks, corporate avenues. Having land banks of more than 3 million sq ft, we are set to establish more mix used avenues with SEZ, Industrial Parks, commercial, retail and residential complexes in Pune. Also liaison with architects, government agencies, consultants, plan zoning in commercial high streets with retail, F&B and hyper stores, apart from anchor and offices. Plan services/amenities/facilities to ensure smooth functioning. Work on trackers to ensure timely completion of projects along with budgets for both pre and post periods. Legal draft approvals on various agreements, site meetings to ensure smooth functioning and stocking of raw materials. Redesign architectural drawings with the architect ensuring maximum utility of space, FSI and optics to the core. Participate in Trade Fairs thus ensuring brand recall. Focused on marketing, both OOH and digital (WEB). Interaction with CBRE, JLL, Cushman and local brokers to ensure sales, apart from my own in house sales team, thus maximizing sales. Part of the core team in land acquisition and joint ventures, thus ensuring expansion of the business.

Consultant- CEO Projects & Retail Projects : Global Group / More Mischief Stores / Mindspace Reality June 2014 to February 2015

Working at present as a consulting CEO – Projects for the Global Group, and Infra and Construction Firm In Pune. Right from Inception of a project to the completion and handover to the end user is my portfolio. Thus understanding the Marketing, strategizing and implementation of fair unit rates, marketing the pre launch and launch of projects to the Market, liaison with Architects, consultants, agencies, business houses, retailers and vendors is all part of my present portfolio. Implementation of processes and systems, inducting an ERP into the firm, introducing budgets, targets, MIS reporting structures is also part of the portfolio. Cost rationalization, viability of projects and sales adds up to the complete portfolio. Head the design team for new retail, commercial and residential projects.

As a Retail Consultant of More Mischief, which has various verticals, the core focus being Bespoke and Corporate wear, has given me an eye opener on the other side of the fence, as a retailer. This unique combination of being a Mall operator to a Retailer, blends me with a win win situation not only as a retailer but as a consultant to many builders and retailers as yet another vertical. As a consultant, the complete expansion plans are in place with stores already located at Pune, Mumbai, Ahmedabad and Dubai, with the next store at Napeansea Rd at Mumbai in Nov 2014, and a range of further stores planned and closed around the globe.

As a consultant with Mindspace Reality, my focus is MARCOM, prelaunch, launch of their properties with sales targets is my portfolio.

R City Mall Centre Director Runwal Group, Mumbai July 2013 – May 2014

A Mall of 1.2 million sq ft GLA, with 66 plus F&B destinations, a 9 screen Multiplex, Kidzania, 300 plus outlets, gaming and a lot more.

As Centre Director, my core expertise lies in Retailer Relations, Collections, Finance & Accounts, Marketing, Operations, legal, Liaison Projects and part leasing. Each of these brings about a new me with each passing day, as the challenges that come up is numerous and exciting. Have recently won the Most preferred Shopping Mall of the Year 2013 – Western India and Best retail Project of the year 2013 – CNBC Real estate Award.

Apart from the above, also head the projects for Mall renovation for the group, which owns four Malls in Mumbai.

Phoenix Marketcity GM – Operations (Head of Operations) Phoenix Marketcity Mall, Mumbai Sept 2010 – May 2013

The largest Mall in India with a total built up area of 2.2 million sq feet, with three commercial blocks of 2 million sq ft. bringing the total count to 4.2 million sq ft. consisting of Retail, F&B, Gaming, Movies & Commercial.

At Phoenix Marketcity Ø Head the complete Operations & Tenant Coordination of the Mall along with Fitout Management, Report to the Director. Ø Developed & implemented Systems & Processes for Operations both Mall & Commercial. Ø Developed Process Manuals for all departments and SOP’s, including the Welcome kit & the Tenant Manual. Ø Cost rationization, liaison with the corporate Leasing and Marketing teams to ensure better implementation and relationship management with both internal & external customers within the Mall. Ø Planned effective pre Ops Capex and post ops budgets for the Mall. Ø Planned and implemented Alternative Revenue through effective mediums. Ø Planned and implement revenue maximization from the retailers perspective.. Ø Head the internal (Jones Lang LaSalle – India ) Transition team. Ø Shortlist, negotiate and close with all out sourced agencies for Mall operations, includes Security, Housekeeping, Façade cleaning, Horticulturalist, waste management, Pest Control Etc. Ø Planned the Kiosk and carts in the common areas with the category mix and rate card. Ø Part of the interior team for the Mall feel factor – Palms, planters, seating, kiosk etc. Ø Planned the complete Key Management for the Mall and implementation of the same. Ø Planned the procurement of all equipments required for ops and the Mall facilities to be provided to the guest and patrons. Ø Planned the Disaster Management and evacuation program for the Mall, with assembly points. Ø Recruitments as per the approved Org Chart and induction. Ø Planned the complete traffic management and routing of traffic for the Mall, and implementation of the same. Ø Planned and designed the Command Centre of the Mall with CCTV system and communication of the same. Ø Heading the tenant coordination team, as we have 313 plus outlets in this Mall. Ø Planned signage requirement for the Mall. Ø Involved in the F&B right from concept stage, drawing board, MEP, implementation Project stage to launch stage. Ø Have successfully launch Fine dines of Café Royal, Rain Forest & Rajdhani, Fast Foods of KFC & McDonalds, Coffee bars of Café coffee Day and Costa Coffee and 12 Food Court specialty outlets and various Kiosk F&B Outlets. Ø Planned the completed facility system and Amenity system for the F&B outlets, like Gas Banks, Garbage disposal systems, Recycled waste systems, Fire and Kitchen safety systems and more. Ø HR Heads and Liaison and Licensing head report to me for this Mega Mall and commercial complex.

Runwal Group Head – Malls R-Mall Thane, R-Odeon, Ghatkopar, Mumbai May 09 – June 10

A leading Real estate company in Mumbai & Thane, who have entered the Mall Industry with the R-city Brand and the R-Mall brand.

At Runwal Group ⇒ Head the Malls division for R-Odeon and the R-Mall, Thane. ⇒ Launch of both Thane & Ghatkopar Malls consisting of Retail, Entertainment, F&B and Movies. ⇒ Planned the Food Court Zone in the Mall, Planned the amenities and facilities for the F&B in total and implemented the same at both the Malls. ⇒ Inducted the Garbage cleaning system in the Malls. ⇒ Develop Retailers relationship and ensure timeliness resolving of retailers issues. ⇒ Ensure Efficiency in Mall transition phase to Operations ⇒ Ensure effective budgeting and financial management ⇒ Monitor Revenue maximization through effective leasing ⇒ Headed all Marketing Activities. ⇒ Monitor smooth operations of the CRM desk and complaint management. ⇒ Recruit & Induct a new team for the Malls. ⇒ Work for a safe and secure environment. ⇒ Coordinate with the Architects, consultants and vendors. ⇒ Plan and design the traffic management layout for the Malls. ⇒ Retailer coordination ⇒ Launch of the Malls. ⇒ Planned the Evacuation Manual fro the Mall, with the Fire Marshall team. ⇒ Report to the Director – Runwal Group.

Cinemax India Ltd Vice President – Operations Sep’06-April 09

Was One of the fastest growing Cinema Chains pan India with Stand, alone theatres, Multiplexes, Malls and F&B. Took the brand from 9 Locations in Mumbai to 22 locations Pan India.

At Cinemax ⇒ Total operations of the company, took Cinemax from 9 locations to 22 locations pan India, launching 4 of their Malls in course of my stint with the Kanakia Group. ⇒ Headed the transition phase of the Multiplex from projects to Ops. ⇒ Heading the departments of Operations, Administration, Human Resources, IT, F&B and Security with a staff strength of more than 1200 direct staff and 500 indirect staff and fast growing. ⇒ Assisting Business Development Team in sourcing out and selection of new properties and make feasibility reports with the demographics. ⇒ Formulating HR Policy Manual and Standing Orders for the company, still in force as of today. ⇒ Instrumental in implementing systems for recruitment, retaining and induction for all new staff; systems of training, with the yearly training calendar of 48 hrs training for every staff before appraisals; Appraisal System. ⇒ Started the Management Trainee Program, selected students from colleges trained and inducted into the company; staff welfare programs. ⇒ Responsible for profit and loss of the organization; ensuring optimum staff at each location; vendor management – ensuring the right vendor selection; negotiating with vendors for the right price with credit limits and AMC’s of the equipments. ⇒ Inducted the Menu Management system, where local favorites were inducted into the menu of each city, each location to boost sales and blend with the locality. ⇒ Ensuring Food Cost, Wastages & Pilferages were monitored. ⇒ Inducted Food Court and Fine Dine Restaurants at various Malls and Multiplexes where screen were at 4 or more. ⇒ Launch Wine & Cheese functions with red carpets for most of the Bollywood Movie Launches, sometimes with Dinner. ⇒ Planned and monitored sudden visit to various locations on random raids on Pilferage and misuse of the brand. ⇒ Member of the Executive Committee of Cinemax. ⇒ Written and incorporate the “Crisis Management Manual” for the company. ⇒ Negotiated and under implementation of the HRIS system for HR. Introduced the Fire Marshall team for emergencies & Evacuation of the Malls. ⇒ Introduced the Yearly Cricket Tournament for the group. Teams from all locations participated in this three day event. A Rotating shield was introduced. ⇒ Introduced the GOOD MORNING concept at the corporate office which created a great team, and brought us closer to the “Great Place to Work Award”. We started with a company Oath, followed with motivation talks for 5-10 minutes everyday before start of work. Thus ensuring all staff were in the Office and participation was open, thus creating a platform for all. ⇒ Introduced the Mystery Audits at each and every location, which reminded all that an eye was kept, irrespective of how far they were from the corporate Office. ⇒ Launched the CCTV system Pan India where monitoring was done through the net.

Prasads Media Corporation Ltd. General Manager – Operations Mar’05-Aug’06

Fun Republic, E-City Entertainment Pvt. Ltd. Business & Operations Head An Essel Group Enterprise Feb’01-Sep’04

Hotel Parle International, Vile Parle, Mumbai General Manager May’98-Jan’01

That’s Entertainment, Restaurant Consultant Partner & Event Management Company Aug’95-April’98

Hotel Nataraj, Marine Drive, Mumbai RG’s Night Club Manager/ F&B Supervisor Nov’88 – July’95

Education ⇒ MBA in Operations Management from Indian School of Management Studies 2012 ⇒ Food Service Management from IHMCTAN - Dadar Catering College in 1988. ⇒ B.Com. from Pune University in 1986.

Awards & Recognition ⇒ Awarded the BEST EMPLOYEE OF THE YEAR at Cinemax India Ltd. 2007-2008 ⇒ Awarded best new comer award at Cinemax India Ltd in the year 2006-2007 ⇒ Awarded for the winning team of the internal Cricket Tournament ⇒ Awarded numerous awards in Badminton, Lawn Tennis, Football and Swimming. ⇒ Awarded the 1st place in the open Painting completion organized by the Thane District Board.

Personal Details Address : H-10, RH-IV, Lane 5, Sector 9, CBD – Navi Mumbai – 400614. Date of Birth : 13th July 1963