Shopping holidays for content creators
All the shopping holidays you need to fill your content calendar in 2015
As a publisher, readers rely on you to be their resource on all the latest trending topics and products, including the hottest deals. To help make your content creation planning a little easier, we’ve put together a list of the top shopping days in 2015. Use it to guide your commerce-related content and make the most of your content strategy.
January
Post-Christmas markdowns make January a great time to snag items on clearance. Help your readers find the hottest offers with content centered around the latest deals.
February
2nd Super Bowl Sunday 14th Valentine’s Day 16th Presidents’ Day
Football, food and fun! Countless The average person spends $134 With many sales and promotions opportunities to write and promote celebrating their loved ones on going on, Presidents’ Day weekend content centered around Valentine’s Day, making this an is a great time for your readers the Big Game! obvious holiday to include in your to get their shop on. content calendar.
March
17th St. Patrick’s Day
Get in the spirit with St. Patrick’s Day themed posts and you might see even more green with the cash you earn.
April
This springtime holiday is celebrated around the globe. More than 1 billion people across 192 countries From recipes to egg dyeing tips to outfit ideas, participate in Earth day, making it the perfect Easter offers plenty of opportunities for opportunity to create content about sustainability, commerce-related content. recycling and any other green topics you care about.
May From beach buys to patio furniture ideas, the summer months are the perfect time to inspire your readers with seasonal content.
10 th Mother’s Day 25th Memorial Day
60% of shoppers purchase Mother’s Day gifts This long holiday weekend is a great time online, so let your site be the go-to resource to incorporate shopping guides and fun for those gift ideas! summer-themed content into your posts.
June
Semi-Annual Sale Season! 21st Father’s Day
Many top retailers host big sales so be The time to celebrate dads. Help readers sure to plan your content accordingly. with gift ideas for their special guy.
July
4th Independence Day
Celebrate America’s independence and all the fabulous deals.
August
Back to School Season
It’s back to school season! Help your readers gear up for autumn and make the most out of the end-of-summer sales by sharing the hottest trends and deals.
September
7th Labor Day
Officially signifying the end of summer, the first Monday in September celebrates the social and economic achievements of workers. It’s a huge retail holiday, so don’t forget to incorporate it into your content calendar.
October
12th Columbus Day 31st Halloween
Celebrated on the second Monday of October, the Halloween is celebrated with candy, costumes anniversary of Christopher Columbus’s arrival in the and trick-or-treating. Be sure to use this popular Americas is when many retailers have sales. holiday as inspiration for fun content for your site.
November
November is the shopping behemoth. It marks the official start of the shopping season! This month is chock-full of retail specials.
11th Veterans Day 26th Thanksgiving
A federal holiday that honors those who’ve served in This North American holiday is a time to be thankful. the military. It also marks the start of the holiday It’s also the day many retailers launch their season so it’s packed with holiday-related sales. early Black Friday sales.
27th Black Friday 28th Small Business 30th Cyber Monday Saturday The infamous Black Friday has This online shopping holiday has become one of the biggest shopping Held on the Saturday after become a staple in the U.S. and days of the year. Enticing discounts Thanksgiving, Small Business beyond. Its popularity has even and extreme promotional sales make Saturday celebrates small resulted in an extension of sales this a can’t miss holiday businesses and their impact to create Cyber Week, seven days for consumers. on local communities. dedicated to online promotions.
December In the retail world December is known for one thing: holiday shopping! With the holidays in full swing, keep your content calendar jam-packed during this festive time.
14th Green Monday 25th Christmas Day 26th Day After Christmas (Boxing Day in the UK) This recent addition to the retail Merry Clickmas! Whether it’s down holidays takes place on the second to bargain hunting, last-minute Traditionally celebrated the day after Monday of December and continues shopping, or returning unwanted Christmas Day, this UK bank holiday the Cyber Week tradition of online gifts, Christmas Day is on course to originated in the 19th century. shopping to kick off December’s rival Cyber Monday as one of the Today, it’s better known as a shopping season. biggest online shopping shopping holiday chock-full holidays of the year. of post Christmas sales.
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About Skimlinks — Skimlinks creates native monetization solutions for publishers, rewarding them for any e-commerce they drive by automatically turning product links and references into trackable affiliate links. Integrated with more than 20,000 merchants, Skimlinks processes 300 million clicks a month on over 1.5 million sites around the web. Our technology helps publishers like Time Inc, Gawker Media, Condé Nast, Hearst and The Huffington Post earn revenue and gain insights from their commerce-related content. Find out more at skimlinks.com
Research and references provided by: — 1. National Retail Federation - Consumer Trends 2. Earth Day Network 3. PriceGrabber Survey - What Moms Really Want for Mother’s Day 4. U.S. Small Business Administration 5. Green Monday Surges 15 Percent to $1.6 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday Season-to-Date 6. US Black Friday Sales Fall 11% on Sluggish Demand 7. Christmas day becomes online shopping day in US —