DOCSLIB.ORG

Download RTTR – Q2 2015

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Q2 REPORT 2015 • APRIL – JUNE Act On What’s Trending TABLE OF CONTENTS +189% Top 10 Trends...............4 In Q2, sports trends 3.8x delivered display Golf trends outperformed Trends by Industry.......6 CTRs 189% above industry norms by 3.8x, industry average Trends in Video.......... 14 driven by Jordan Spieth's back-to-back majors wins Methodology...........16 Trend based targeting is used to inform and focus media 1 out of 2 2.4x buying by leveraging real- Even in the offseason, football time trends. This Real-Time Real-time sports ad engagements came from trends surpassed benchmarks Trend Report (RTTR) provides by 2.4x due to NFL draft and a quarterly analysis of the the 2015 NCAA Final Four free agency news or NBA Playoffs top trends driving advertising performance. To produce these insights, Taykey mined data across dozens of Fortune 3.1x 500 ad campaigns throughout Mayweather vs. Pacquiao finally Q2 and compared the top +60% happened leading boxing/ performing trends tied to these MMA trends to beat industry NCAA Final Four trends benchmarks by 3.1x campaigns against publicly- outperformed NBA available benchmark data. Playoff trends by 60% Welcome to the fourth installment of the most 2.8x popular trends in media and The USWNT march to the 2015 advertising performance. Women's World Cup final helped soccer trends exceed industry averages by 2.8x 2 ■ © 2015 Taykey. All Rights Reserved REAL-TIME SPORTS TRENDS opportunities that helped drive real-time advertising success this quarter? A SLAM DUNK IN Q2 2015 Outside of basketball, golf was the top performing sport driving CTRs 3.8x above average due to Jordan Spieth’s back-to-back majors wins and Another quarter of real-time advertising is in the books and it was another Tiger Woods shooting his worst round of all time. Floyd Mayweather and quarter where trend-based targeted campaigns drove performance well- Manny Pacquiao having the biggest fight in decades helped fuel boxing/ above industry norms. Engagement rates surpassed Q2 industry benchmarks MMA trends to 3.1x performance over averages. The U.S. women’s soccer across multiple platforms, with display CTRs by 153%, skippable video view team’s march to the World Cup final led to soccer trend engagement rates rates by 60% and non-skippable video completion rates by 10%. Across real- 2.8x above average. Each remaining sports sub-category drove results at time display campaigns, media aligned with celebrity news and sports trends least 1.9x better than industry benchmarks but not all were created equal. generated the highest user engagement rates. Combined, these two trend For example, despite it being the NFL offseason, 2015 NFL Draft and free categories accounted for nearly 20% of all real-time impressions served and agency trends still managed to outperform baseball trends surrounding the drove CTRs at over 3x above industry benchmarks. start of the 2015 MLB season by 23%. When analyzing all trend categories, sports (+25%) and television (+18%) saw Sports trends over-indexed across several industry verticals in Q2 proving the largest positive gains quarter-to-quarter in terms of ad performance. Sports that in addition to corporate sponsorships, co-branded marketing and trends specifically have seen CTR increases for the last three consecutive content integrations, real-time advertising surrounding sports is highly quarters with Q2 2015 CTRs reaching their peak in the last 12 months. beneficial to advertisers. Within the overall sports category, various sub-categories over-performed in Sport Trends Ad Performance by Industry Q2, none more so than trends surrounding the game of basketball. This quarter, one out of every two sports ad engagements came as a result of a basketball ENTERTAINMENT 5.9x trend, with almost an even split between the NCAA Final Four and the NBA playoffs. Trends associated with the Final Four drove CTRs over 5x above TELECOMMUNICATION 5.4x industry averages, which is of particular note since ‘March Madness’ trends in Q1 drove CTRs only 3x above industry averages. From mid-April to mid-June, RETAIL 3.8x NBA playoff trends combined to deliver CTRs 3.2x above industry averages, proving further proving that Q2 is the premiere time for advertisers to reach basketball fans. CPG 2.5x For the foreseeable future, the NCAA Final Four and NBA Finals are going to AUTO 2.3x continue to take place in Q2 every year, spawning new and unpredictable micro-trends to be targeted in real-time. But where there other sports targeting B2B 1.5x © 2015 Taykey. All Rights Reserved ■ 3 TOP 10 Overall Top 10 TRENDS Q2 PERFORMANCE RANK TOPIC* TOP TREND vs. BENCHMARK Several of the top overall performing trends in Q2 National Basketball 2015 NBA Finals came to a close with Golden were around sports and 1 +997% movie stories, which was Association State Warriors winning first title in 40 years quite the turn from Q1 when Experts questioned the science behind Pixar's 2 The Good Dinosaur +887% key technology and tent-pole new The Good Dinosaur event stories were best in class. Although NCAA Final 3 Vin Diesel Actor confirmedFurious 8 will hit theaters in 2017 +883% Four trends outperformed NBA trends on the whole, no NCAA men's basketball team continued college basketball story was 4 Kentucky Wildcats +734% able to beat the #1 trend undefeated streak to reach Final Four of the quarter, the Golden Actress played egg russian roulette on The 5 Anna Kendrick +731% State Warriors winning their Tonight Show ith Jimmy Fallon first NBA championship in 40 years. This trend drove Pitch Perfect 2 star rapped Gangsta's 6 Brittany Snow +649% performance nearly 11x over Paradise on Ellen industry average. Consistent with past quarters, 7 Fred Hoiberg Named new head coach of the Chicago Bulls +645% the top performing female skewing trends centered on Actress began moonlighting to finish 8 Lindsay Lohan +622% celebrity and entertainment court-ordered community service news. On the male side, only Zayn Malik rumored to be returning to One 1 of the top 10 performing 9 One Direction +557% trends was not related to Direction basketball and it was around NCAA men's basketball team upset in Sweet 16 10 Oklahoma Sooners +516% Vin Diesel’s confirmation that by Michigan St. there will be a Furious 8 film. *Impression Minimum: 500k 4 ■ © 2015 Taykey. All Rights Reserved Male Top 10 Female Top 10 Q2 PERFORMANCE Q2 PERFORMANCE TOP 10 TOPIC* TOP TREND vs. BENCHMARK TOP 10 TOPIC* TOP TREND vs. BENCHMARK National 2015 NBA Finals came to a close with Anna Actress played egg russian roulette on 1 Basketball Golden State Warriors winning first +997% 1 +731% Kendrick The Tonight Show with Jimmy Fallon Association title in 40 years Actor confirmedFurious 8 will hit Pitch Perfect 2 star rapped Gangsta's 2 Vin Diesel +883% 2 Brittany Snow +649% theaters in 2017 Paradise on Ellen NCAA men's basketball team Kentucky Actress began moonlighting to finish 3 continued undefeated streak to +734% 3 Lindsay Lohan +622% Wildcats court-ordered community service reach Final Four Named new head coach of the Zayn Malik rumored to be returning to 4 Fred Hoiberg +645% 4 One Direction +557% Chicago Bulls One Direction Oklahoma NCAA men's basketball team Glee star gave loving tribute to Cory 5 +516% 5 Lea Michele +498% Sooners upset in Sweet 16 by Michigan St. Monteith in honor of his birthday Duke Blue NCAA men's basketball team won Jennifer New teaser trailer released for 6 +495% 6 +444% Devils 2015 National Championship Lawrence Mockingjay Pt 2 NCAA men's basketball team Wisconsin Robert 7 snaps Kentucky undefeated streak +468% 7 Actor got engaged to singer FKA Twigs +405% Badgers Pattinson to reach Finals North Carolina NCAA men's basketball team failed to Joseph Star of CW's The Originals tweeted 8 +447% 8 +391% Tar Heels reach Elite 8 after loss to Wisconsin Morgan potential season spoilers Gonzaga NCAA men's basketball reached Elite Singer enlisted other celebrities to help 9 +437% 9 Miley Cyrus +384% Bulldogs 8 to face Duke in homeless and LGBT charities Arizona NCAA men's basketball reached Elite Jenner sisters documented 2015 10 +436% 10 Kylie Jenner +362% Wildcats 8 to face Wisconsin Coachella experience on social media *Impression Minimum: 500k *Impression Minimum: 500k © 2015 Taykey. All Rights Reserved ■ 5 TRENDS BY Top Performing Topic Categories – Total Display Media INDUSTRY TOPIC % Q2 PERFORMANCE Q2 vs. Q1 RANK CATEGORIES* IMPRESSIONS vs. BENCHMARK PERFORMANCE After two consecutive quarters of significant growth and a record-high 1 Celebrity News 7% +245% -3% Q1, real-time advertising performance leveled 2 Sports 12% +205% +25% off in Q2. When trends were clustered into topic categories, several saw slight 3 Movies 9% +190% -10% declines in performance from last quarter, but technology 4 News 2% +185% -25% trends saw performance slide 40%. Despite this major decline, technology 5 Lifestyle 1% +183% -47% trends still performed 1.9x above industry average 6 Business News 2% +180% -21% and provided contextually relevant scale for telecom, B2B, consumer electronics 7 Music 9% +177% -11% and auto brands. Other than sports, television trends 8 Television 9% +175% +18% saw the greatest gains in performance from Q1 (+18%) driven by David Letterman’s 9 Entertainment – General 4% +154% -26% retirement, Stephen Colbert’s job change and 10 Shopping - Auto 11% +137% -7% season finales likeDancing with the Stars. *Impression Minimum: 5MM 6 ■ © 2015 Taykey. All Rights Reserved Trends by Industry Auto Overall performance +13% change from Q1 to Q2 TOPIC % RANK Q2 PERFORMANCE Q2 vs. Q1 CATEGORIES* IMPRESSIONS vs. BENCHMARK PERFORMANCE For the third consecutive quarter, automakers saw campaign performance increase by leveraging 1 Business News 1% +208% +21% real-time advertising.
Recommended publications
  • Why YOU Should Be an English Major

    Why YOU Should Be an English Major

    Why YOU should be an English Major You’ll be able to communicate your ideas effectively. This is what employers want the most – people who can communicate clearly. Impress your employer with your ability to communicate, and you’ll get promoted. You’ll also sound smarter than everybody else. You’ll be able to learn new tasks and ideas. A liberal arts education teaches you how to learn, not how to do a specific job. Your employer will provide on-the-job training. Besides, the hot jobs of 20 years from now haven’t even been thought of yet; major in English, learn how to learn new job skills, and stay employed. You’ll be prepared for med school, law school, business school… Being an English major teaches you how to think critically. Graduate schools in every field are more interested in your ability to analyze situations and make connections between concepts than in your ability to memorize lists. You’ll get a good job. Major scientific, technological, industrial, and financial companies like to hire English majors. They want employees who can analyze problems, think up creative answers, and communicate those answers to coworkers. And an English degree teaches you to do all these things. You’ll earn lots of money. Well, maybe not as much as science graduates, but the 201 201 Payscale College Salary Report listed salaries for popular careers for English majors that ranged from $ to $ . 5- 6 40,000 76,000 You’ll move up the company ladder. Your English major taught you how to analyze problems, think creatively, synthesize intelligent solutions, and communicate those solutions to your bosses and coworkers.
  • Not Another Trash Tournament Written by Eliza Grames, Melanie Keating, Virginia Ruiz, Joe Nutter, and Rhea Nelson

    Not Another Trash Tournament Written by Eliza Grames, Melanie Keating, Virginia Ruiz, Joe Nutter, and Rhea Nelson

    Not Another Trash Tournament Written by Eliza Grames, Melanie Keating, Virginia Ruiz, Joe Nutter, and Rhea Nelson PACKET ONE 1. This character’s coach says that although it “takes all kinds to build a freeway” he is not equipped for this character’s kind of weirdness close the playoffs. This character lost his virginity to the homecoming queen and the prom queen at the same time and says he’ll be(*) “scoring more than baskets” at an away game and ends up in a teacher’s room wearing a thong which inspires the entire basketball team to start wearing them at practice. When Carrie brags about dating this character, Heather, played by Ashanti, hits her in the back of the head with a volleyball before Brittany Snow’s character breaks up the fight. Four girls team up to get back at this high school basketball star for dating all of them at once. For 10 points, name this character who “must die.” ANSWER: John Tucker [accept either] 2. The hosts of this series that premiered in 2003 once crafted a combat robot named Blendo, and one of those men served as a guest judge on the 2016 season of BattleBots. After accidentally shooting a penny into a fluorescent light on one episode of this show, its cast had to be evacuated due to mercury vapor. On a “Viewers’ Special” episode of this show, its hosts(*) attempted to sneeze with their eyes open, before firing cigarette butts from a rifle. This show’s hosts produced the short-lived series Unchained Reaction, which also aired on the Discovery Channel.
  • Here Back at 2 Sakaarans Disintegrating Them

    Here Back at 2 Sakaarans Disintegrating Them

    83,871 Kills in Guardians of the Galaxy Kills by Character Ronan The Accuser (Lee Pace): 83,241 Peter Jason Quill/Star-Lord (Chris Pratt): 60 Yondu Udonta (Michael Rooker): 28 Groot (Played by Krystian Godlewski/Voiced by Vin Diesel): 24 Subject: 89P13/Rocket Raccoon (Played by Sean Gunn/Voiced by Bradley Cooper): 23 Drax The Destroyer (Dave Bautista): 9 Eson The Searcher (CGI): 7 Denarian Garthan Saal (Peter Serafinowicz): 5 Gamora (Zoe Saldana): 4 Horuz (Tom Proctor): 3 Nebula (Karen Gillan): 1 Kraglin Obfonteri (Sean Gunn): 1 Carina (Ophelia Lovibond): 1 Deaths by Scene Earth 1988: 1 Meredith Quill dies from cancer Morag: 2 Quill kicks the plasma sphere back at 2 Sakaarans disintegrating them The Dark Aster: 1 Ronan crushes a Nova Corps soldiers head with his hammer The Kyln: 1 Gamora cuts a prisoners throat with a knife Sanctuary: 1 Ronan shoots a concussive blast from his hammer breaking The Other's neck Deadline.com Escaping The Kyln: 2 Groot throws the watchtower guard off the balcony to his death Rocket rams the watchtower into a wall blowing up a guard "Cleanse it!": 16 2 guards bodies are seen killed by Sakaaran's 13 prisoners bodies are seen killed by Sakaarans A Sakaaran stabs a guard History of The Infinity Stones: 9 Eson hits his staff into the ground disintegrating 7 people 2 Cosmic Beings are disintegrated by The Power Stone "I will no longer be your slave!": 1 Carina touches The Power Stone causing her to explode Skirmish on Knowhere: 9 A Necrocraft crashes into a hole blowing up a Sakaaran Rocket rams his Industrial

  • Relay Celebrates Life

    A W A R D ● W I N N I N G jmillers.com 934-6200 Gulf Breeze ● Pensacola ● Destin 50 ¢ May 1, 2008 Tennis state champs! Kasler, Pfeifler bring crowns to Gulf Breeze Local principals support 3-tier plan last week. The main reason for according to Santa Rosa School any way to help with the budget PAM BRANNON Gulf Breeze News 2008 school times the three-tier scheduling is to District administrators. crunch.” [email protected] School Start Fin. save money on school buses. “Our starting time next year Oriole Beach Elementary Staggered start and finish times will only be 30 minutes earlier also is making a 35-minute page GB Middle 7:15 1:45 Woodlawn Middle 7:15 1:45 require fewer buses. than this year,” Gulf Breeze change in next year’s schedule. 1C Gulf Breeze Middle School GB Elementary 8:15 2:45 With more time between Elementary School principal “I have not heard one single 1C students will hear their first Oriole Beach Elem 8:15 2:45 school starting times, many Karen Murray said. negative comment from any staff school bell ring each day at 7:15 GB High 9:15 3:45 buses can be used for as many “We have been staggering member or parent about the a.m. beginning next August, as three routes each morning start times in Gulf Breeze any- schedule change next year,” while Gulf Breeze Elementary classes until 9:15 each day. and again each afternoon, way, with the schools here and Oriole Beach principal Dawn Alt PAG E 1D students will start their school The new starting times are resulting in a need for about 50 the buses trying to service each said.
  • Reminder List of Productions Eligible for the 90Th Academy Awards Alien

    Reminder List of Productions Eligible for the 90Th Academy Awards Alien

    REMINDER LIST OF PRODUCTIONS ELIGIBLE FOR THE 90TH ACADEMY AWARDS ALIEN: COVENANT Actors: Michael Fassbender. Billy Crudup. Danny McBride. Demian Bichir. Jussie Smollett. Nathaniel Dean. Alexander England. Benjamin Rigby. Uli Latukefu. Goran D. Kleut. Actresses: Katherine Waterston. Carmen Ejogo. Callie Hernandez. Amy Seimetz. Tess Haubrich. Lorelei King. ALL I SEE IS YOU Actors: Jason Clarke. Wes Chatham. Danny Huston. Actresses: Blake Lively. Ahna O'Reilly. Yvonne Strahovski. ALL THE MONEY IN THE WORLD Actors: Christopher Plummer. Mark Wahlberg. Romain Duris. Timothy Hutton. Charlie Plummer. Charlie Shotwell. Andrew Buchan. Marco Leonardi. Giuseppe Bonifati. Nicolas Vaporidis. Actresses: Michelle Williams. ALL THESE SLEEPLESS NIGHTS AMERICAN ASSASSIN Actors: Dylan O'Brien. Michael Keaton. David Suchet. Navid Negahban. Scott Adkins. Taylor Kitsch. Actresses: Sanaa Lathan. Shiva Negar. AMERICAN MADE Actors: Tom Cruise. Domhnall Gleeson. Actresses: Sarah Wright. AND THE WINNER ISN'T ANNABELLE: CREATION Actors: Anthony LaPaglia. Brad Greenquist. Mark Bramhall. Joseph Bishara. Adam Bartley. Brian Howe. Ward Horton. Fred Tatasciore. Actresses: Stephanie Sigman. Talitha Bateman. Lulu Wilson. Miranda Otto. Grace Fulton. Philippa Coulthard. Samara Lee. Tayler Buck. Lou Lou Safran. Alicia Vela-Bailey. ARCHITECTS OF DENIAL ATOMIC BLONDE Actors: James McAvoy. John Goodman. Til Schweiger. Eddie Marsan. Toby Jones. Actresses: Charlize Theron. Sofia Boutella. 90th Academy Awards Page 1 of 34 AZIMUTH Actors: Sammy Sheik. Yiftach Klein. Actresses: Naama Preis. Samar Qupty. BPM (BEATS PER MINUTE) Actors: 1DKXHO 3«UH] %LVFD\DUW $UQDXG 9DORLV $QWRLQH 5HLQDUW] )«OL[ 0DULWDXG 0«GKL 7RXU« Actresses: $GªOH +DHQHO THE B-SIDE: ELSA DORFMAN'S PORTRAIT PHOTOGRAPHY BABY DRIVER Actors: Ansel Elgort. Kevin Spacey. Jon Bernthal. Jon Hamm. Jamie Foxx.
  • Other End of the Line, Beyond a Reasonable Doubt (With Michael Douglas) and the Tortured

    Other End of the Line, Beyond a Reasonable Doubt (With Michael Douglas) and the Tortured

    ‘CHRISTMAS NEXT DOOR’ Cast Bios JESSE METCALFE (Eric Redford) – Hollywood leading man Jesse Metcalfe currently stars as Trace Riley in Hallmark Channel’s “Chesapeake Shores.” Before that, Metcalfe was seen as Christopher Ewing in the popular TNT series, “Dallas.” Born in California and raised in Waterford, Connecticut, Metcalfe played in several basketball leagues in his youth. Studying acting at New York University’s famed Tisch School of the Arts, his first role on television was starring in the NBC series “Passions” as Miguel Lopez-Fitzgerald. After a successful five-year stint on the show, Metcalfe took a brief break from it to pursue other opportunities. He returned to make his final appearance in January 2005. Metcalfe went on to star as the teen gardener John Rowland on ABC’s hugely popular “Desperate Housewives.” His storyline of an illicit affair with Eva Longoria’s character, a married housewife, garnered fan and media attention. He won a Choice TV Breakout Performance Male at the Teen Choice Awards for his role on the show, as well as a nomination for Choice TV Actor in a Comedy and a SAG Award for Best Television Ensemble. During this time, Metcalfe also played the title character in the 20th Century Fox black comedy film John Tucker Must Die. The film, which also starred Sophia Bush, Brittany Snow and Ashanti, followed three friends who set out to break the heart of a serial cheater by setting him up with the new girl in town. Metcalfe’s other film roles include God’s Not Dead 2, Insanitarium, The Other End of the Line, Beyond a Reasonable Doubt (with Michael Douglas) and The Tortured.
  • Htg Actor Vin Diesel Says the Eighth Instalment of the 'Fast and Furious A

    Htg Actor Vin Diesel Says the Eighth Instalment of the 'Fast and Furious A

    14 Friday, March 31, 2017 Friday, March 31, 2017 15 Ryan Seacrest‏ @RyanSeacrest Sometimes I put sunscreen on at the office just for the smell of sweet vacation ctor Vin Diesel says the eighth instalment of the ‘Fast andA Furious’ saga will kick-start a new trilogy. The 49-year-old actor made the revelations about the franchise during a panel at CinemaCon. “One of the things we’re so proud of with this chapter is how much we defied expectations,” Diesel said. “As the world sees this movie, they’ll see how it’s the beginning of a new trilogy.” ‘Fate of the Furious’ is due to release on April 14 in the US. Directed by F Gary Gray (“Straight Outta Compton”), it sees the return of Dwayne Johnson, Jason Statham, Los Angeles Michelle Rodriguez, Ludacris and Tyrese Gibson. inger Taylor Swift, who has kept herself Meanwhile, Charlize Theron, Helen Mirren and away from social media for a while now, is Scott Eastwood are among the new additions. (ToI) reportedlyS taking a long hiatus from the cyber world, and she is “loving her break”. ctress Zoey Deutch said she is really ambitious Swift has been absent from Twitter and Awhen it comes to her career, and takes inspiration Instagram. from her hard working mother Lea Thompson. The According to a source, Swift wants to clear 22-year-old actress said she loves her job, and isn’t her mind from the hatred and negativity that afraid to take risks and think big when it comes to the she gets online.
  • Mattel Films to Develop Rock 'Em Sock '

    Mattel Films to Develop Rock 'Em Sock '

    Mattel Films to Develop Rock ‘Em Sock ‘Em Robots Live-Action Motion Picture with Universal Pictures and Vin Diesel’s One Race Films April 19, 2021 Vin Diesel also to star in the film, written by Ryan Engle, based on the classic tabletop game about battling robots EL SEGUNDO, Calif.--(BUSINESS WIRE)--Apr. 19, 2021-- Mattel, Inc. (NASDAQ: MAT) announced today plans to develop Rock ‘Em Sock ‘Em Robots®, the classic tabletop game featuring battling robots, into a live-action motion picture. Mattel Films is working with Universal Pictures and Vin Diesel’s production company, One Race Films, on the project. Diesel will also star in the film. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210419005111/en/ Mattel Films will produce the project alongside Diesel and Samantha Vincent (“The Fast and the Furious” franchise) from One Race Films. Ryan Engle (“Rampage,” “The Commuter”) penned the screenplay for the action adventure, which follows a father and son who form an unlikely bond with an advanced war machine. Kevin McKeon will lead the project for Mattel Films. “To take the classic Rock 'Em Sock 'Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting," said Vin Diesel. “We are proud to bring this iconic piece of Mattel IP to life on the big screen with our tremendously talented partners Vin Diesel, One Race Films and Universal,” added Robbie Brenner, executive producer of Mattel Films. “Our rich library of franchises continues to yield compelling stories and (Graphic: Business Wire) we look forward to creating what is sure to be a thrilling action adventure for the whole family to enjoy with Rock ‘Em Sock ‘Em Robots.” Launched in 1966, the Rock ‘Em Sock ‘Em Robots game was inspired by an arcade boxing game which pitted Red Rocker® against Blue Bomber® in a fight to knock his rival’s block off.
  • LAMORINDA WEEKLY | 'Pitch Perfect 2'

    LAMORINDA WEEKLY | 'Pitch Perfect 2'

    LAMORINDA WEEKLY | 'Pitch Perfect 2' Published May 20th, 2015 'Pitch Perfect 2' By Derek Zemrak The pitch is in tune in "Pitch Perfect 2"! The Bella's are back in the sequel to the 2012 surprise hit, "Pitch Perfect," which was made on a $17 million production budget and grossed $65 million at the U. S. box office. Moviegoers knew a sequel would be in the works with those results. This time, everyone's favorite a capella group - the Barden University Bellas - must regain their glory after a humiliating wardrobe malfunction by Fat Amy (Rebel Wilson) that was witnessed by the president of the United States while they performed at the prestigious Lincoln Center for the Performing Arts. With nowhere else to turn, the Bellas enter an international competition that no American a cappella group has ever won. The solid ensemble cast from the original Fat Amy (Rebel Wilson) steals the show in movie returns in "Pitch Perfect 2," which includes "Pitch Perfect 2," the follow-up to 2012's Oscar nominee Anna Kendrick (Beca), comedian surprise hit. Photo Richard Cartwright Rebel Wilson (Fat Amy), Brittany Snow (Chloe), Ester Dean (Cynthia), Hana Mae Lee (Lily) and Alexis Knapp (Stacie). Beca is a senior at Barden and working as an intern at a record label company when Chloe discovers that Beca is more interested in her career. The Bellas once again must pull it all together and find the "perfect pitch." Two-time Emmy Award nominee Elizabeth Banks ("30 Rock") takes the directing reins and keeps the movie going at a quick, witty pace.
  • P36-40 Layout 1

    P36-40 Layout 1

    lifestyle WEDNESDAY, AUGUST 26, 2015 Music & Movies Film Review Zac Efron in ‘We Are Your Friends’ t long last, fans of Electronic Dance Music Brentwood estate. But as the two grow closer, have a movie to call their own-a moving boozing and mixing music together in prepara- Aand authentic portrait of the artist as a tion for a gig at a summer music festival, Cole’s young DJ, struggling to find himself in that tricky eye unsurprisingly begins to wander in the gray zone where personal and professional direction of James’ gorgeous girlfriend/personal desires converge. But enough about Mia assistant, Sophie (Emily Ratajkowski). In a movie Hansen-Love’s “Eden.” For viewers who prefer that doesn’t exactly challenge the bro-heavy their coming-of-age stories told in broad, demographics of EDM culture (or, for that mat- believe-in-yourself brushstrokes, say hello to “We ter, address the charges of sexism that have Are Your Friends,” a brashly entertaining, none- dogged it in recent years), Sophie emerges as too-persuasive tale of a talented 23-year-old less a character than a catalyst, and Ratajkowski, musician from the San Fernando Valley trying to whom sharp-eyed viewers will remember as Ben penetrate the glittering upper echelons of Affleck’s mistress in “Gone Girl,” has been cast Hollywood nightlife. Striving to capture a defini- along similar lines here. Her job (apart from tive screenshot of millennial angst, Max Joseph’s modeling a series of unfailingly lovely outfits formally creative, dramatically conventional designed by Christie Wittenborn) is to ensure directing debut probably won’t earn raves from that James and Cole’s friendship, like so many EDM devotees, particularly those who reject the cinematic mentor-student relationships before notion of Zac Efron as their head-banging it, will soon turn sour with lust and betrayal.As Hollywood poster boy.
  • Reminder List of Productions Eligible for the 88Th Academy Awards

    Reminder List of Productions Eligible for the 88Th Academy Awards

    REMINDER LIST OF PRODUCTIONS ELIGIBLE FOR THE 88TH ACADEMY AWARDS ADULT BEGINNERS Actors: Nick Kroll. Bobby Cannavale. Matthew Paddock. Caleb Paddock. Joel McHale. Jason Mantzoukas. Mike Birbiglia. Bobby Moynihan. Actresses: Rose Byrne. Jane Krakowski. AFTER WORDS Actors: Óscar Jaenada. Actresses: Marcia Gay Harden. Jenna Ortega. THE AGE OF ADALINE Actors: Michiel Huisman. Harrison Ford. Actresses: Blake Lively. Kathy Baker. Ellen Burstyn. ALLELUIA Actors: Laurent Lucas. Actresses: Lola Dueñas. ALOFT Actors: Cillian Murphy. Zen McGrath. Winta McGrath. Peter McRobbie. Ian Tracey. William Shimell. Andy Murray. Actresses: Jennifer Connelly. Mélanie Laurent. Oona Chaplin. ALOHA Actors: Bradley Cooper. Bill Murray. John Krasinski. Danny McBride. Alec Baldwin. Bill Camp. Actresses: Emma Stone. Rachel McAdams. ALTERED MINDS Actors: Judd Hirsch. Ryan O'Nan. C. S. Lee. Joseph Lyle Taylor. Actresses: Caroline Lagerfelt. Jaime Ray Newman. ALVIN AND THE CHIPMUNKS: THE ROAD CHIP Actors: Jason Lee. Tony Hale. Josh Green. Flula Borg. Eddie Steeples. Justin Long. Matthew Gray Gubler. Jesse McCartney. José D. Xuconoxtli, Jr.. Actresses: Kimberly Williams-Paisley. Bella Thorne. Uzo Aduba. Retta. Kaley Cuoco. Anna Faris. Christina Applegate. Jennifer Coolidge. Jesica Ahlberg. Denitra Isler. 88th Academy Awards Page 1 of 32 AMERICAN ULTRA Actors: Jesse Eisenberg. Topher Grace. Walton Goggins. John Leguizamo. Bill Pullman. Tony Hale. Actresses: Kristen Stewart. Connie Britton. AMY ANOMALISA Actors: Tom Noonan. David Thewlis. Actresses: Jennifer Jason Leigh. ANT-MAN Actors: Paul Rudd. Corey Stoll. Bobby Cannavale. Michael Peña. Tip "T.I." Harris. Anthony Mackie. Wood Harris. David Dastmalchian. Martin Donovan. Michael Douglas. Actresses: Evangeline Lilly. Judy Greer. Abby Ryder Fortson. Hayley Atwell. ARDOR Actors: Gael García Bernal. Claudio Tolcachir.
  • Hold It High (Cadence) on the Road Again the U.S

    Hold It High (Cadence) on the Road Again the U.S

    Hold It High (cadence) On the Road Again The U.S. Air Force Willie Nelson Brave Never Gonna Give You Up Sara Bareilles Rick Astley My Hero Home Foo Fighters Phillip Phillips Fight Song We Are The Champions Rachel Platten Queen Can’t Stop the Feeling (from Trolls) When Can I See You Again? (from Wreck-It Ralph) Justin Timberlake Owl City Dog Days Are Over Rise Up Florence & The Machine Andra Day Don’t You Worry ‘Bout A Thing (from SING) Holding Out For A Hero (from Footloose) Tori Kelly Bonnie Tyler Heroes (We Could Be) Firework Alesso, Tove Lo Katy Perry Daisies You’ll Always Find Your Way Back Home Katy Perry Hannah Montana How Far I’ll Go (from Moana) You Got It (The Right Stuff) Auli’I Cravalho New Kids On The Block Friends Are Family (from LEGO Batman Movie) Wild Things Oh, Hush!, Jeff Lewis, Will Arnett Alessia Cara 355th Force Support Squadron Marketing // Davis-Monthan Air Force Base Castle On The Hill Shake It Off Ed Sheeran Taylor Swift How Far We’ve Come Something To Be Proud Of Matchbox Twenty Montogomery Gentry I Will Wait I’m Still Standing Mumford & Sons Elton John Keep Your Head Up Go The Distance (from Hercules) Andy Grammar Roger Bart Leaving, On A Jet Plane Scars To Your Beautiful John Denver Alessia Cara Miles Apart We Know The Way (from Moana) Yellowcard Opetaia Foa’I, Lin-Manuel Miranda Into The Unknown (from Frozen 2) Part Of Me Idina Menzel, AURORA Katy Perry Budapest Just Around The Riverbend (from Pocahontas) George Ezra Judy Kuhn Boomerang I Will Survive JoJo Siwa Gloria Gaynor This Is Me (from The Greatest Showman) Tightrope (feat.