Congratulations: WECO Windows Wins Prestigious Design Award
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Roto Inside | 11.2015 Issue No. 31 Roto Window and Door Technology Partner and Employee Information ■ Timber ■ Event ■ Aluminium ■ PVC Erich Schillinger, Germany: FENSTERBAU Roto Object Business: VEKA Plastics: Burglary protection with FRONTALE 2016: In tandem for a New to the market Roto NT Designo Stability unites – successful order with highly insulating welcome to Roto! sliding doors Page 4 Page 7 Page 8 Page 12 Red Dot Award 2015 Congratulations: WECO Windows wins prestigious design award ■ Event On 29 June, the coveted Red Dot Awards for exceptional design were presented at a celebratory gala in Essen. Among the winners: the WECO Windows team, which received the nod from a 27-member expert panel for its ‘WECO 2C’ design window, reported in Roto Inside’s March issue. The editors met with the company founder Iciar de las Casas, who travelled from Spain, and Francesc Gimeno, Roto Managing Director Southern Europe, shortly before the award ceremony. The WECO founder reported that at the end a sense of this award’s importance and inter- of March she had received a personal let- national reputation: this year, just under 5,000 ter on the forthcoming award from Prof. Dr products from 56 countries were submitted for Peter Zec, Red Dot Awards Initiator and CEO. the competition. This included design ideas from “Red Dot is by far the world’s most famous brands as famous as Apple, Samsung or Audi. I design competition and is also considered am pleased for WECO and naturally also for our extremely prestigious in Spain. The fact that we Montmeló developers’ team. Perhaps we will have won an award is a very special recogni- even be able to repeat this success with one of tion and confirmation that our development of our next jointly implemented product ideas.” the ‘WECO 2C’ is an important contribution to the traditional timber-aluminium window’s The evening award ceremony’s festive sup- further development.” porting programme even matched the prize winners’ good mood: the red carpet led to the One of thousands official award ceremony in Essen’s famous Aalto Francesc Gimeno, Roto Managing Director Theatre, where around 1,200 guests cheered Southern Europe, who together with his team the Red Dot Award winners. This was followed Excited by the ‘WECO 2C’ window’s Red Dot Design Award: (from left) Francesc Gimeno, Iciar de las Casas, one developed special ‘WECO 2C’ window hard- by a colourful ‘Designers’ Night’ in the Red Dot of the two founders of WECO Windows, and Antonio Dominguez, Roto Sales Manager responsible for Spain and ware and also participated in the Essen award Design Museum, where night turned to day. Portugal. Photo: © Red Dot ceremony, was just as excited. “Just to give you The Red Dot Design Awards The WECO window idea is based on transparency and sim- were presented on 29 June plicity: large glass surfaces up to six metres wide, which are in Essen’s famous Aalto not interrupted by profiles. Only glass and the chestnut timber Theatre. Photo: © Red Dot frame are visible from the outside. Aluminium sash profiles and hardware are concealed and connected directly to the glass using special adhesive. The overlaid glass frames can be coated in any colour on the inside. Triple glazing means that the window complies with the passive house standard. Turn-Only, Tilt&Turn or sliding versions can be implemented depending on the application, and maximum ease of operation is guaranteed, even for extremely large sashes. This is supported by various factors, including special hardware developed by the architect team together with Roto’s Montmeló technicians. How it all began German design award for Spanish windows ■ Event The Red Dot Awards presented in Germany for WECO Windows, based in Majadahonda, north-west of Madrid, product design are one of the world’s most famous design is supported by an entire group of experienced architects. The awards. Once a year, an international jury of specialists two founders Iciar de las Casas and Rosario Chao knew each votes on outstanding product designs in a total of 31 other from numerous international projects. “We designed competitive categories. single- and multi-family houses as well as public educational and cultural facilities, among other things. Over time, we es- At the end of January 2015, a preassembled ‘WECO 2C’ win- tablished our own studio, which then led to the formation of The two founders of WECO Windows: (from left) Rosario Chao and dow was transported from Madrid to Mülheim an der Ruhr in WECO Windows”, says Iciar de las Casas. You can find more Iciar de las Casas order to be assessed by around forty judges. information on the Red Dot Award at www.red-dot.de. | 1 Roto Inside | 11.2015 In demand lose than others … But, given that Roto Frank AG companies and That is why we are also on a successful path in countries such A discussion with Dr. Eckhard Keill, business divisions are continuing to grow in other parts of the as Argentina, from which others have quickly withdrawn. Roto Chairman of the Board of Directors at world, the losses in Russia were able to be partially offset. respects the circumstances and customs in all regions of the Roto Frank AG world and we do not find it unreasonable if we have to adapt here Roto Inside: In what circumstances would Roto actually and operate according to the rules of the market. withdraw from a market? Roto Inside: German made tolerance? Dr Keill: I cannot imagine such circumstances. A number of things occur and tests are performed before Roto enters a Dr Keill: German made tolerance and thoroughness if you like. Roto Inside: You recently had to publish some fairly poor country. If we establish our own national company, we do this Yes, respect for different opinions and work methods is one of the numbers after years of continuously pleasing business because we have decided that we do not want to exit a market, foundations of Roto’s identity, just as the willingness to diligently developments. When do you believe the Roto board of or a country, in the future. Roto always reaches decisions and prepare for entry into a new market. But the most important thing directors will be able to once again inject optimism? makes investments with a very long-term perspective. Our capital for our customers is that we do not buckle. Not if a market suffers consists of exceptionally long-lasting relationships with window a downturn and not if we have to help them push through difficult Dr Keill: We have not lost our optimism, we at Roto are realists. fabricators, who do not simply enter or exit a market from one periods. Once Roto, always Roto – we effectively see ourselves It was clear that economic issues in a market as large as Russia day to the next. Window fabricators and door manufacturers need as a legal immigrant in countries in which we operate. And as a would also impact our sales. Accordingly, Roto ensured that its reliable partners who do not simply disappear when conditions legal immigrant, we follow the laws in our new homeland. operations were cost-effective and still managed to record an take a turn for the worse. acceptable result. At the same time, our employees in Russia Roto Inside: Your personal forecast for the Russian market? helped their customers to compete successfully in a difficult Roto Inside: Does this also apply for political headwinds? environment, which is a remarkable accomplishment. Dr Keill: I think that the bottom has been reached. Russia’s strong Dr Keill: To be honest, to date, no government has had companies will continue to be successful and significantly reduce Roto Inside: But the fall in sales in Russia still had a significant anything against Roto delivering to a country. But there are the country’s dependency on the oil price in the long-term. In any impact on Roto’s overall result … naturally markets, such as in South America, where importing event, Roto Russia will make a contribution and support a return requires administrative effort and customs fees due to the stat- to stability on the European continent. Dr Keill: That is not surprising, given the market position that utory conditions. In these cases, I get the impression that Roto Roto has since achieved in Russia. Market leaders have more to can be slower to frustrate and more committed than others. Roto NT Designo Further development at a high level ■ New at Roto Roto broke new ground the result is an extremely easy-to-install and safe with the introduction of the Roto NT Designo system”, says Thomas Steiert. Roto NT Designo “All the potentials that we identified during the continuous development of the hardware system in 2006. All system com- is already available for delivery for more than Roto NT Designo range can now be optimally utilised with the new hardware gen- ponents are completely concealed in the ninety PVC and timber profiles. “The profile port- eration”, Thomas Steiert, Head of Research & Development of Window and Door window rebate. Since then, there have been folio, which can be fitted with Roto NT Designo, Technology at Roto, is convinced. no limits to the realisation of the aesthet- will continue to grow in the coming months. ically demanding profile views with fully Our development team is continuously working concealed hardware. The second, improved on the relevant modifications.” generation of the Roto NT Designo turn-only/ Turn&Tilt hardware system has since been Highly flexible platform strategy released, which offers benefits in window According to Thomas Steiert, the wide range of and balcony door production as well as in hardware innovation applications is particularly their assembly at the building site.