Euro Fair Statistics
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Euro Fair Statistics Euro Fair Statistics Audited Key Figures of Exhibitions in Europe Austria Bulgaria Croatia Czech Republic Finland France Germany Hungary Italy Facts about Euro Fair Statistics 4 Moldavia Introduction 5 Montenegro UFI message 6 Norway Definitions 8 Poland Location of events 11 Portugal Lists of used codes 12 Romania Event data by city 18 Russia Slovak Republic Spain Sweden The Netherlands Ukraine FACTS ABOUT EURO FAIR STATISTICS The 2010 edition contains the audited statistics of 1 973 Rented space Number of events exhibitions from the following 21 countries: Industry sector (UFI code) sqm % % Austria 26 Leisure, Hobby, Entertainment (3) 3 031 201 14% 331 17% Bulgaria 6 General (27) 2 128 600 10% 137 7% Croatia 7 Czech Republic 58 Construction, Infrastructure (5) 2 080 838 10% 125 6% Finland 80 Engineering, Industrial, Manufacturing, Machines, Instruments, Hardware (19) 2 014 281 10% 137 7% France 549 Furniture, Interior design (12) 1 869 039 9% 147 7% Germany 240 Hungary 24 Textiles, Apparel, Fashion (25) 1 445 953 7% 181 9% Italy 189 Agriculture, Forestry, Fishery (1) 1 418 749 7% 96 5% Montenegro 1 Moldavia 1 Food and Beverage, Hospitality (2) 1 349 667 6% 142 7% Norway 1 Transport, Logistics, Maritime (26) 1 164 590 6% 64 3% Poland 226 Premium, Household, Gifts, Toys (13) 888 037 4% 39 2% Portugal 33 Romania 7 Automobiles, Motorcycles (16) 775 653 4% 59 3% Russia 89 Health, Medical Equipment (22) 598 979 3% 82 4% Slovak Republic 14 IT and Telecommunications (21) 481 480 2% 35 2% Spain 330 Sweden 57 Travel (6) 436 671 2% 28 1% The Netherlands 14 Security, Fire Safety, Defense (7) 425 173 2% 20 1% Ukraine 21 Business Services, retail (4) 340 384 2% 99 5% At these events, organized by 434 organizers, a total of Environmental Protection (10) 299 146 1% 37 2% 575 597 exhibitors, 52.2 million visitors and 21.04 million square metres of rented space were registered. Energy, Oil, Gas (9) 297 094 1% 28 1% Education (8) 288 419 1% 103 5% 46% of the exhibitions were addressed to trade visitors, 39% to public visitors and 15% to both target groups. Electronics, Components (18) 251 389 1% 16 less than 1% Beauty, Cosmetics (14) 213 525 1% 25 1% UFI estimates that the audited events present in this report represents, in 2010, between 40 and 45% of the European Real Estate (15) 135 298 less than 1% 49 2% exhibition market in terms of net space rented. Jewelry, Watch & Accessories (24) 122 179 less than 1% 15 less than 1% The breakdown of all the events by industry sector (provided Printing , Packaging (11) 72 808 less than 1% 14 less than 1% by each partner) is presented in the table on the right. As 3% Aviation, Aerospace (20) 21 020 less than 1% 3 less than 1% of all events (representing 5% of the total net space rented) had more than one industry sector mentioned, the overall Chemistry (17) 18 252 less than 1% 8 less than 1% cumulated % respectively reach 105% and 103%. Further Optics (23) 7 277 less than 1% 6 less than 1% analysis will be made next year, in order to take into account biennial events. 4 - Euro Fair Statistics 2010 INTRODUCTION Exhibitions play a vital role in today’s business world. It is therefore of fundamental importance that customers have access to reliable exhibition data. Auditing exhibition statistics provides the most consistent means of measuring return on investment. This report includes the data provided by the 11 bodies mentioned on the right who guarantee that the events contained in this report have been audited according to the definitions outlined on the following pages. Further information is available by contacting each auditing body directly (contact details are provided on page 7). Sergei Alexeev Aila Jääski Wolfgang Marzin Patric Sjöberg President of the Russian Union Chairman of the Finnish Union President of FKM, Germany President of SFC, of Exhibitions and Fairs of Trade Fair Organizers Denmark, Norway, Sweden Pedro Aleixo Dias Jiri Kulis Ettore Riello José Antonio Vicente BDO & Associates, Portugal Chairman of the Board of Directors Chairman President of AFE, Spain CENTREX, Central East Europe Italian Exhibition and Trade Fair Association Thierry Hesse Mathias Limbeck Daan Rodenrijs President of OJS, President of FKM-Austria Chairman of the Research Committee France CLC-VECTA , The Netherlands Euro Fair Statistics 2010 - 5 UFI MESSAGE UFI, the Global Association of the Exhibition Industry, has been responsible for producing this report for the third year. Our goal is continuously to develop the project and a new step was taken this year with the indication of the “industry sector” for all events. UFI is the association of the world’s leading tradeshow organisers and fairground owners, Our plan for the future is to further develop geographical as well as the major national and international exhibition associations, and selected partners coverage. We also plan to produce some metrics per industry of the exhibition industry. With 552 members in 84 countries, UFI’s global reach provides sector and on a 2 year basis, in order to take into account unique value to its members through promotion, information and networking. biennial events. Trends at both regional and global levels will also be developed using the data from this report. UFI’s main goal is to represent, promote and support its members and the exhibition industry worldwide. It provides a global networking platform through its events, website and other Due to the different levels of development and global diversity, media where exhibition industry professionals can exchange ideas and experiences. methods may vary slightly from one country to another and the data presented in this report remains the sole responsibility UFI promotes exhibitions globally as a unique marketing and communications tool. We of each respective national body. UFI strongly believes that provide our members with valuable studies and research regarding all aspects of the auditing should, wherever possible, be done in a consistent exhibition industry and offer educational training opportunities and a variety of professional manner to make figures comparable. This enables exhibition seminars. UFI also deals with issues of common interest to its members through lobbying, organizers to manage exhibitor expectations in terms of our engagement in appropriate international organisations, media campaigns and direct attendees from one country to another and allows exhibitors intervention with governments where needed. and visitors to make their trade fair decisions based on accurate information. UFI continues to play an important All organiser members of UFI must have at least one UFI Approved Events. This growing role in developing a basic minimum standard for the industry list of over 850 of the world’s leading exhibitions represents the highest quality international (including the publication and implementation of “UFI’s fairs Auditing Rules”) and thank all our partners around the world for their contribution to this. If you have any questions or comments, please contact Christian Druart on [email protected]. UFI Headquarters 17 rue Louise Michel Paris, July 2011 92300 Levallois-Perret, France Paul Woodward +33 (0)1 46 39 75 00 UFI Managing Director www.ufi.org 6 - Euro Fair Statistics 2010 THE FIGURES LISTED IN THIS REPORT HAVE BEEN PROVIDED BY: AEFI – Associazione Esposizioni e Fiere CENTREX – International Exhibition Scandinavian Fair Control (SFC) italiane Statistics Union Slottsgatan 14 Via Emilia, 155 47921 Rimini, Italy Albertirsai út 10. 55322 Jönköping, Sweden Phone: +39 (0541) 744 229, Fax: +39 (0541) 744 512 H-1101 Budapest, Hungary Phone: +46 (36) 71 53 56, Fax: +46 (36) 71 27 26 e-mail: [email protected] Phone/Fax: +36 (1) 26 36 368 e-mail: [email protected] www.aefi.it e-mail: [email protected] www.fairlink.se www.centrexstat.org AFE - Spanish Trade Fair Association CLC-VECTA Society for Voluntary Control of Fair and C./. Albadalejo, 4/Bajo, Oficina 28 De Corridor 10F Exhibition Statistics (FKM) E-28037 Madrid, Spain 3621 ZB Breukelen Littenstrasse 9 Phone: +34 9 15 62 10 22, Fax: +34 9 15 64 42 73 The Netherlands D-10179 Berlin, Germany e-mail: [email protected] Phone: +31 (0)346-352444, Fax: +31 (0)346-266599 Phone: +49 (30) 2 40 00-0, Fax: +49 (30) 2 40 00-3 40 www.afe.es e-mail: [email protected] e-mail: [email protected] www.clcvecta.nl www.fkm.de Association for Voluntary Control of Fair FUTFO – Finnish Union of Trade Fair Russian Union of Exhibitions and Fairs Statistics (FKM-Austria) Organizers (RUEF) Messeplatz 1 c/o North Finland Fair 13, Sovnarkomovskaya St., GSP-1080, A-1021 Vienna, Austria Ojakatu 2 Nizhny Novgorod, 603950, Russia Phone: +43 (1) 72 72 00, Fax: +43 (1) 72 72 04 43 FI-90100 Oulu, Finland Phone: +7 (831) 277 56 80, Fax: +7 (831) 277 56 95 e-mail: [email protected] Phone: +358 (0) 10 832 0000, Fax: +358 (0)10 832 0015 e-mail: [email protected] www.messe.at e-mail: [email protected] www.ruef.ru www.pohjois-suomenmessut.fi BDO & Associates OJS – Fairs & Exhibitions Statistics Avenida da Republica 50–10° Association (France) P-1069-211 Lisbon, Portugal 11, Rue Friant Phone: +351 2 17 99 04 20, Fax: +351 2 17 99 04 39 F-75014 Paris, France e-mail: [email protected] Phone: +33 (1) 53 90 20 07, Fax: +33 (1) 53 90 20 15 www.bdo.pt e-mail: [email protected] www.ojs.asso.fr Euro Fair Statistics 2010 - 7 DEFINITIONS AFE BDO & Associates CENTREX (Bulgaria , Czech Republic, Hungary, Spanish Trade Fair Association (Spain) (Portugal) Poland, Romania, Slovak Republic & Ukraine) Space Space Space The amount of exhibition space let is divided into hall areas and The total rented space includes both hall space and open-air space The rented space is divided up in hall space and open-air space open-air areas, and is also differentiated between Spanish and contracted by the exhibitors, whether it is paid or unpaid, and it which is rented and paid for by exhibitors.