Video Report All Eyes on Digital Video All Eyes on Digital Video From streaming wars to 10-minute Quibis, digital video is on everyone’s minds, especially as much of the country enters another month of working (and eating, and exercising, and schooling…) from home. With more streaming services than ever, and an abundance of time to watch short and long videos alike, digital advertisers are increasingly turning to video to help reach their audience. But which advertisers are owning the digital video space?
In our newest report, we look at top players YouTube and Hulu to see how advertisers are utilizing these platforms to reach their audience. We’re also flipping the script to take a look at the advertising strategies of newcomers Quibi and Pluto TV as they work to gain subscribers. Finally, we’re digging into the ubiquitous TikTok to see how they are building their platform to compete with the likes of Instagram and YouTube.
Read on to see our findings.
2 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author Section 1
Digital Ad Strategies of Emerging Players in Video Quibi - Pluto TV - Tik Tok
QUIBI
The short-form streaming platform Quibi made headlines leading up to it’s much anticipated launch in April of 2020. But things quickly went south after the launch as the platform struggled to reach subscriber goals, and began rapidly losing money. A look at Quibi’s digital advertising patterns exemplifies their pre-launch hype and quick fall from grace.
Monthly Spend for Quibi
$7 M
19% $5 M 28% 2% 2% $3 M
1% $1 M 3% 45% Jan Feb Mar Apr May Jun Jul
Desktop Display Mobile Display Mobile Video Desktop Video Facebook Twitter Instagram $8.1 M $1 M $968 K $19.5 M $1.3 M $364 K $12 M
In Q1 of 2020, Quibi’s pre-launch strategy included a laser focus on desktop video, allocating around 85% of spend to the platform, over 90% of which was focused on YouTube. Popular ads including the phrase “I’ll be there in a Quibi” introduced the new platform in somewhat vague terms, promoting brand awareness and a trial of the platform.
3 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author Since launch, spending has been less predictable. In Q2, desktop video spend drops down to zero, along with desktop display spend. Instagram is the only platform where significant spend continues, and even on this platform, spend is nearly half of what it was on YouTube during Q1. Now, in the midst of Q3, digital spend is slowly climbing again, this time with a focus on promoting specific TV shows. According to Deadline and data from Tubular Labs, this strategy spans across both digital and TV, where Quibi has also increased spend beginning in July. Will their new strategy help Quibi weather the second half of 2020? We’ll be watching.
4 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author PLUTO TV
Pluto TV, the free, live and on-demand streaming service, has actually been around since 2014--though from their ad strategy, you may not know it. Purchased by Viacom in March 2019, the company had little to no digital advertising presence until February of this year, when it placed itself in the center of the streaming wars, launching a new user interface and a distribution deal with Verizon.
Monthly Spend for Pluto TV
20% 43% $500 K
4% $300 K 13%
$100 K 19%
Jan’19 Apr ‘19 Jul ‘19 Oct ‘19 Jan ‘20 Apr ‘20 Jul ‘20
Desktop Display Mobile Display Mobile Video Desktop Video Facebook Twitter Instagram $2 M $921 K $18 K $629 K $186 K $1 K $961 K
Unlike Quibi, Pluto TV isn’t creating original content, so their focus is solely on brand awareness and gaining new subscribers. But, with almost half of their digital budget allocated to desktop display, and creatives that don’t entirely stand out, it’s not completely clear what audience they’re trying to reach with their newly revamped free service. And, while 20% of their budget went to Instagram, Pathmatics Explorer shows only 7 unique creatives on the channel so far this year, suggesting that the channel isn’t yet a major focus for the streaming service.
5 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author Top sites for Pluto TV
instagram.com
cnet.com (CBS Interactive) 16% youtube.com 3% 21% reddit.com 4% adweek.com
4% scout.com
4% last.fm (CBS Interactive)
5% 20% tvguide.com (CBS Interactive) 6% facebook.com 7% 9% tv.com (CBS Interactive)
Rest of Sites
We’ll be watching how this free streaming service stacks up against the growing number of competitors as 2020 continues. Will they work to separate themselves from the pack, or take up a more video-focused strategy in the future? Only time will tell.
6 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author TIK TOK
Between talks of a Microsoft acquisition and a US ban by President Trump, the short-form video platform and social network Tik Tok has continued to make headlines in the second half of 2020. But even before the recent buzz, the platform has grown steadily over the past four years, amassing over a billion users globally, according to Seeking Alpha.
While we don’t track ads on the Tik Tok platform (yet), we wanted to know how Tik Tok is getting in front of future app users, and if any of the recent buzz had changed their strategy.
Year to date, the platform has spent over $5 Million on digital advertising, utilizing a diverse media mix that strongly favors display, especially beginning in early May when spending on mobile display jumped by 58% from June to July, and still rising in August.
Monthly Spend for TIK TOK
$900 K
$700 K 19% 16% 1% $500 K
11% $300 K 35% 18% $100 K
Jan Feb Mar Apr May Jun Jul 1%
Desktop Display Mobile Display Mobile Video Desktop Video Facebook Twitter Instagram $841 K $1.8 M $34 K $939 K $568 K $30 K $963 K
The reasoning behind the uptick in mobile display isn’t directly clear by their strategy, which features a diverse list of websites with broad audiences, including news, weather, and recipe sites. Five of the 10 most popular creatives on mobile display are basic banners, similar to the one pictured below.
7 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author Top sites for TikTok
3% 3% 3% hometalk.com 2% 2% weather.com (The Weather Channel) 2% 2% yahoo.com 1% lotterypost.com 1% meaww.com
forbes.com
allrecipies.com (Meredith) 76% accuweather.com cargurus.com
people.com (Time, Inc.)
Rest of Sites
8 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author Desktop display ads show a bit more purpose, with several top creatives aimed at businesses. We begin seeing TikTok for business ads in May, with messaging urging businesses to “make a comeback,” perhaps alluding to the downtrodden economy and shifting ad budgets for many brands across the US.
On Instagram, we do see Tik Tok make use of their video content. Not surprisingly, we see Instagram ads shutter to a near halt in late June--possibly a nod to the Facebook and Instagram boycotts, and now, more than likely, an acknowledgment of Instagram’s “Reels,” which some are calling a TikTok knockoff. If you’re having flashbacks to Instagram’s “story” launch and Snapchat similarities, we are too. We’ll be keeping our eye on TikTok as the brand moves through the rest of 2020.
9 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author Section 2
TOP DIGITAL VIDEO PLATFORMS YouTube - Hulu
Streaming wars and new video platforms aside, YouTube has become a driving force in the world of digital video, and looks to be here to stay. As such, YouTube draws big advertisers and big ad dollars, including Apple, who is nowhere to be seen on other top social platforms.
Year to date, PayPal, Apple, and Disney make up the top three advertisers on YouTube.
Top Advertisers YTD for YouTube
Advertiser Direct Devices Spend (USD) Impressions
PayPal $149,957,400 16,810,788,700
Apple Inc. $101,222,700 8,672,417,200
Disney $91,925,700 5,091,275,400
Procter & Gamble $63,647,600 3,688,538,100
Hulu $58,341,800 3,293,637,500
Geico $48,545,100 3,888,565,800
Expedia, Inc. $47,210,600 2,615,666,200
Libery Mutual Insurance $42,256,200 2,340,134,000
Riot Games Inc. $41,680,800 2,308,265,500
TurboTax $36,159,200 2,397,220,900
YouTube has seen a steady increase in ad dollars from many advertisers, first spawned by stay at home orders that left many consumers with more time at home to engage with video content, and then, fueled by Facebook boycotts in June and July that shifted digital ad budgets.
Make new chart from this spreadsheet YouTube tab to show top 10 risers on YouTube during Faceook Boycotts)
10 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author PAYPAL set its sights on quarantined online shoppers
Ever since acquiring the online shopping coupon app Honey on January 6 this year, Paypal has been YouTube’s largest advertiser in terms of both ad spend and impressions. But, the company’s YouTube ad budget jumped from $39 million to a whopping $88 million from the first to second quarters of 2020.
Paypal is incredibly focused on YouTube—with about 95% of its advertising budget allocated to the platform. Two of Paypal’s top creatives indicate the company is aware of the ways COVID-19 is pushing consumers to indoor habits—like video gaming and ordering delivery instead of eating out.
Of course, online shopping in general has been on the rise as consumers avoid heading out in-person, risking COVID-19. That said, the rest of Paypal’s top creatives are not particularly crisis responsive. These eight creatives were first aired before news of the virus took hold in the United States, but don’t appear to have been swapped out for more relevant options.
The creative above first aired in August last year, but still ran heavily throughout the height of COVID-19 concerns throughout the country. It’s surprising because the video features a woman searching for a good price on a dress online after catching flack from friends at a party for wearing an out-of-season trend. While many brands have pulled creatives featuring people gathering in groups, Paypal spent over $7 million on this video ad for Honey.
11 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author APPLE promotes new shows on Mobile; new electronics on Desktop
Noticeably absent on platforms like Facebook and Instagram, Apple shows up in full force on YouTube, spending over $100 Million YTD, and nearly doubling spend from Q1 to Q2 as quarantine-ers settled into their new normal, but not really changing their ads all that much--and why should they?
That said, there seems to be some difference between how Apple advertises on mobile vs. display, with ads for Apple TV+ seen more frequently on mobile, and ads for Apple’s signature Mac Books, iPads, etc. seen more frequently on desktop.
The strongest push from the brand YTD comes in June, where a flurry of partner ads for the Apple Watch and iPhone are released with AT&T, TMobile, and Verizon. These new ads were perhaps timed with the release of the iOS, iPad, and Watch updates that dropped at Apple’s WWDC20 event. The event in late June was streamed on YouTube and promoted heavily on the platform in the three days prior, with about $300k spent during that period.
12 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author DISNEY promotes its streaming platform to a newly captive audience
Unlike Paypal, Disney has a primary advertising platform other than YouTube. That role falls to Facebook at about 38% of ad spend YTD, though YouTube takes a close second at 35%. Earlier in the year, Disney’s investment into Facebook almost doubled that of YouTube. But these numbers are evening, thanks in large part to the Facebook Boycotts in June. Each one of Disney’s over 200 unique video ad creatives shown this quarter promotes its streaming service, Disney Plus.
Top sites for Disney
facebook.com 1% 1% 1% 1% youtube.com 2% 8% 2% instagram.com twitter.com 4% yahoo.com
espn.com (Disney) 10% 38% fandom.com
imdb.com
answers.com (Amswers) 35% hulu.com (Disney) Rest of Sites
Like Paypal, Disney’s primary offering is already so relevant to the quarantined consumer they haven’t felt the need to tailor the messaging of their creatives to respond to COVID-19. Each one of the almost 200 video creatives Disney is serving on YouTube focuses on Disney Plus content, including the Mandalorian Star Wars TV series, classic movies like Toy Story and Aladdin, and newer offerings like Onward.
13 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author TOP DIGITAL VIDEO PLATFORMS YouTube - Hulu
Hulu promises potential advertisers that it offers the best access to the cord-cutting generation as the top ad-supported streaming platform. The company also promises that this audience’s purchasing intent is more effectively swayed by ads on Hulu compared to ad exposures on other platforms. The streaming giant credits non-disruptive ad timing, interactive ad options, and the GatewayGo ad placement product with its success at reaching streamers.
As such, many of Hulu’s top advertisers are brands we don’t see in top 10 lists on Facebook, Instagram, or YouTube.
Top Advertisers YTD for Hulu
Advertiser Direct Devices Spend (USD) Impressions
Carvana $11,174,400 421,148,500
Geico $7,922,700 281,067,200
FOX Broadcasting Comany $6,015,900 243,546,300
T-Mobile $3,320,600 139,387,900
NBC Universal Television $2,736,600 103,115,300
Procter & Gamble $2,589,300 95,178,500
Verizon $2,459,600 91,200,400
TurboTax $2,378,300 122,094,600
GoodRx $2,262,800 86,104,100
Target $2,238,300 75,512,500
14 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author CARVANA tops Hulu’s chart in more ways than one
In order of budget allocated to the Hulu advertising platform, July’s top 3 advertisers are Carvana, Geico, and Walmart stores. It’s an interesting mix because these three advertisers are quite unique in terms of their revenue, advertising budgets, and how much of these budgets they allocate to Hulu.
The image on the left contrasts how Carvana, Geico, and Walmart allocated their July budgets to Hulu compared to Carvana’s other top advertising platforms.
Top Sites Running Creatives for Carvana
Site Carvana Geico Walmart
hulu.com (Disney) Spend Share for Hulu.com (Disney) facebook.com 57% Carvana youtube.com $4.4 M instagram.com
msnbc.com (Comcast NBC Universal)
rotoworld.com
msn.com Geico 31% $2.4 M cnbc.com (Comcast NBC Universal)
nbcnews.com (Comcast NBC Universal) 12% Walmart nbcsports.com (Comcast NBC Universal) $932 K
Carvana, in the top spot with almost $4.4 million dedicated to Hulu ads, is a used car dealership famous for its multi-story car vending machines. Though its 2019 reported revenue of $3.94 billion is nothing to shake a stick at, Carvana is in a different league compared to insurance giant Geico and especially to retail behemoth Walmart. To get to Hulu’s top spot for the month of July in spite of having significantly lower advertising budgets than Geico and Walmart, Carvana allocated about 75% of its ad placement budget to Hulu ads.
These ads focus on Carvana’s status as a trailblazer in the used car buying space, highlighting their daring choice to pioneer 100% online car buying, easy car delivery process, customer appeal, and, of course, their iconic car vending machines. Each video creative appears to be part of a brand awareness campaign that often promotes and always seeks to maintain the company’s position as the fastest growing used car dealership.
15 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author GEICO 9% of its $26m advertising budget brings Geico to spot #2
July’s second-highest Hulu advertiser has the largest advertising budget of the top three in total, so only 9% of this budget was still enough to bring Geico to second place. In fact, Geico’s advertising budget represents 65% of the total of all three companies analyzed in this post, as shown in the pie chart below pulled from the Pathmatics platform.
Spend Volume for Geico Number of Creatives
3 K 15% 21% 2.5 K
2 K
1.5 K
1 K 21% 500
CARVANA GEICO WALMART 0 $5.9 M $26.4 M $8.4 M Carvana Geico Walmart
Overall, Geico’s strategy is to place ads on a much more diversified mix of platforms, especially now that Facebook and Instagram are notably absent from the list.
No matter the platform, Geico is widely promoting the saving potential its customers can benefit from if they bundle insurance policies together. Of the top 10 creatives from the month of July, the two that aired on Hulu focus on bundling home and auto insurance. Other platforms also run this same campaign contrasting the ease of insurance bundling compared to dealing with an HOA. Interestingly, Geico’s other top advertising platforms like ebay also feature campaigns targeted to renters rather than homeowners more frequently.
16 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author WALMART rounds out the list targeting streamers observing quarantine
Behind Yahoo, Hulu was the top advertising platform for Walmart stores in July. Of its top 10 creatives for the month, three were served primarily on Hulu. Each of these focused on contactless delivery options and/or Walmart’s dedication to Coronavirus protocols that ensure the company can continue to serve essential goods to Americans safely.
While many brands have phased out the bulk of their ads related to COVID-19, Walmart seems to recognize that consumers who are still exercising the most caution about contracting the virus are very likely to be found on their couches, watching Hulu. One of these creatives subtly reminds viewers that the seasonal summer produce featured in the video can be delivered to their homes. On the other hand, another is completely dedicated to Walmart’s three contactless shopping options: curbside pickup, delivery, and express delivery—the featured option of the video and a competitor to Amazon’s Prime Now 2 hour delivery option.
Meanwhile, Walmart’s ads placed on yahoo and other advertising platforms don’t maintain the same focus on contactless shopping. Instead, they promote current rollbacks, gift guides, and Camp Walmart—the retailer’s virtual summer camp for kids and parents.
17 | Video Report https://twit- https://ww-ter.com/Path- w.linke- matics?ref_s- All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our din.com/- rc=tws- compa- rc%5Egoogle%7 proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis. ny/path- Ctwcamp%5Es matics-inc/erp%7Ctwgr%5E author Get more video insights with Pathmatics Explorer
With so many options for video streaming services, and many catering to diminishing attention spans, and stay-at-home consumers, platforms are doing all they can to stand out. What does this mean for advertisers – endless options for creative video advertising, which has proven to capture an audience better than any other ad type. So, keep your eyes glued to the screen, and keep your finger on that “play” button. It’s going to get REEL bumpy. Just a little video-humor to brighten your day.
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About Pathmatics
Pathmatics turns the world’s marketing data into actionable insights. As consumption rapidly shifts to digital, media decisions have become complex and opaque. Pathmatics Explorer, the Pathmatics marketing intelligence platform, creates trust and transparency, bringing visibility into the digital ad performance of brands, their competitors, and entire industries across display, social, video, mobile, and native advertising data. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer, empowering them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom and Possible. Founded in 2011, Pathmatics is headquartered in Santa Monica, California, and backed by Upfront Ventures, BDMI, and Baroda Ventures.
https://ww- https://twit- w.linke- ter.com/Path- din.com/- matics?ref_s- compa- rc=tws- ny/path- rc%5Egoogle%7 matics-inc/ Ctwcamp%5Es erp%7Ctwgr%5E author