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Understanding the Impact of Radical Innovation on Innovator Attitudes, Attributes, and Innovation-Decision Process

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Understanding the Impact of Radical Innovation on Innovator Attitudes, Attributes, and Innovation-Decision Process Pepperdine University Pepperdine Digital Commons Theses and Dissertations 2016 Understanding the impact of radical innovation on innovator attitudes, attributes, and innovation-decision process: a case study of the Pulaski Academy football program's adoption of radical innovations Lyall J. Swim Follow this and additional works at: https://digitalcommons.pepperdine.edu/etd Recommended Citation Swim, Lyall J., "Understanding the impact of radical innovation on innovator attitudes, attributes, and innovation-decision process: a case study of the Pulaski Academy football program's adoption of radical innovations" (2016). Theses and Dissertations. 745. https://digitalcommons.pepperdine.edu/etd/745 This Dissertation is brought to you for free and open access by Pepperdine Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of Pepperdine Digital Commons. For more information, please contact [email protected], [email protected], [email protected]. Pepperdine University Graduate School of Education and Psychology UNDERSTANDING THE IMPACT OF A RADICAL INNOVATION ON INNOVATOR ATTITUDES, ATTRIBUTES, AND INNOVATION-DECISION PROCESS: A CASE STUDY OF THE PULASKI ACADEMY FOOTBALL PROGRAM’S ADOPTION OF RADICAL INNOVATIONS A dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Education in Organizational Leadership by Lyall J. Swim December, 2016 Kay Davis, Ph.D. – Dissertation Chairperson This dissertation, written by Lyall J. Swim under the guidance of a Faculty Committee and approved by its members, has been submitted to and accepted by the Graduate Faculty in partial fulfillment of the requirements of the degree of DOCTOR OF EDUCATION Doctoral Committee: Kay Davis, Ed.D., Chairperson John McManus, Ph.D. Barbara Mather, Ph.D. © Copyright by Lyall J. Swim (2016) All Rights Reserved TABLE OF CONTENTS Page LIST OF TABLES ......................................................................................................................... vi LIST OF FIGURES ...................................................................................................................... vii DEDICATION ............................................................................................................................. viii VITA ............................................................................................................................................... x ABSTRACT ................................................................................................................................. xiii Chapter 1: Introduction ................................................................................................................... 1 Statement of the Problem/Issues ......................................................................................... 2 Purpose of the Study ........................................................................................................... 5 Theoretical Framework ....................................................................................................... 7 Definition of Relevant/Key Terms ...................................................................................... 9 Case Setting ...................................................................................................................... 13 Role of the Researcher ...................................................................................................... 13 Importance of the Study .................................................................................................... 14 Summary ........................................................................................................................... 16 Chapter 2: Review of Literature ................................................................................................... 17 The Diffusion of Innovations Framework ........................................................................ 17 The Innovation .................................................................................................................. 18 Communication Channels ................................................................................................. 29 Time .................................................................................................................................. 33 Social System .................................................................................................................... 48 Criticisms of Rogers’ Framework ..................................................................................... 56 Additional Theories & Frameworks ................................................................................. 58 Summary ........................................................................................................................... 63 Chapter 3: Methods ....................................................................................................................... 65 Study Design ..................................................................................................................... 65 Minimizing Researcher Bias ............................................................................................. 68 Overview of the Case ........................................................................................................ 69 Data Sources ..................................................................................................................... 72 Interview Protocol ............................................................................................................. 74 Human Subjects Considerations ....................................................................................... 75 Analysis ............................................................................................................................. 76 Presentation of Findings ................................................................................................... 78 Chapter 4: Report of the Findings ................................................................................................. 79 Interviewee Demographics & Artifact Summary ............................................................. 80 Case Timeline ................................................................................................................... 84 v Theme 1: The Attributes of the Innovation ....................................................................... 92 Theme 2: Innovation Perceptions ..................................................................................... 95 Theme 3: Attributes and Attitudes of the Innovators ........................................................ 98 Theme 4: Attributes of Pulaski and the Football Program ............................................. 104 Theme 5: Innovation-Decision Process .......................................................................... 110 Theme 6: Leadership Style of the Lead Innovator .......................................................... 120 Chapter 5: Study Conclusions, Implications and Recommendations ......................................... 125 Issue & Study Significance ............................................................................................. 126 Theoretical Framework ................................................................................................... 128 Methods ........................................................................................................................... 129 Key Findings ................................................................................................................... 130 Conclusions & Implications ............................................................................................ 137 Recommendations for Further Research ......................................................................... 143 Study Limitations ............................................................................................................ 144 Internal Validity .............................................................................................................. 145 Closing Commentary ...................................................................................................... 146 REFERENCES ........................................................................................................................... 148 APPENDIX A: Interview Protocol ............................................................................................. 163 APPENDIX B: IRB Approval .................................................................................................... 165 APPENDIX C: Innovator Characteristics of Coach Kevin Kelley ............................................. 167 APPENDIX D: Innovator Characteristics of Pulaski Players ..................................................... 169 APPENDIX E: Unintended Consequences Summary ................................................................ 171 vi LIST OF TABLES Page Table 1. 2014 Opening Day Payrolls .............................................................................................. 4 Table 2. Summary of Influences, Inhibitors and Facilitators of Diffusion ................................... 47 Table 3. Comparison of Diffusion Research Results by Topic on Worldcat.org ........................
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