Celebrating Four Decades of Juno Soleful Artists at the Bata Shoe Museum

Home , Barenaked Ladies, Billy Talent, Kreesha Turner, Nikki Yanofsky, Sarah Slean, Serena Ryder

FOR IMMEDIATE RELEASE

CELEBRATING FOUR DECADES OF JUNO SOLEFUL ARTISTS AT THE BATA SHOE MUSEUM

TORONTO, ON (November 9, 2010) – The Bata Shoe Museum, in partnership with The Canadian Academy of Recording Arts and Sciences (CARAS), is pleased to announce the opening of JUNO Sole: Celebrating 40 Years of the JUNO Awards, an exhibition that will thrill audiences young and old alike, spanning generations and genres.

Representing the past four incredible decades of Canadian music, the exhibit features over 40 pairs of memorable shoes worn by past and present JUNO Award nominees, winners and Canadian musical icons. Vivid photographs and electrifying film footage capturing the excitement of the JUNO Awards welcomes visitors as they get ‘up-close and personal’ with some of their favourite musical artists in the Museum’s newly transformed and intimate Star Turns gallery. JUNO Sole: Celebrating 40 Years of the JUNO Awards opens to the public on November 10, 2010 and will be on display until November 30, 2011.

There is a profound connection between music and fashion; one influences the other - both serve as expressions of individuality. For an artist, their image is a direct reflection of their musical style; and that unique style often starts with a great pair of shoes. Whether worn during a live performance, in a music video, on their wedding day or at the JUNO Awards broadcast, learning more about a particular artist’s choice of footwear also offers an intimate ‘peek’ into their celebrity lifestyle.

The eclectic mix of artists featured in the exhibition include Alan Frew, Anne Murray, Avril Lavigne, Ben Heppner, Bif Naked, Bryan Adams, Carole Pope, Chantal Kreviazuk, Dan Hill, Diana Krall, Drake, Emily Haines, Fred Penner, Geddy Lee, Glenn Gould, Hawksley Workman, Jann Arden, Jim Cuddy, Johnny Reid, Jully Black, Kim Mitchell, K-OS, K’Naan, Kreesha Turner, LIGHTS, Measha Brueggergosman, Michael Bublé, Murray McLauchlan, Nelly Furtado, Nikki Yanofsky, Oscar Peterson, Paul Anka, Sam Roberts, Sarah Harmer, Sarah McLachlan, Sarah Slean, Serena Ryder, Shania Twain, Suzie McNeil, Sylvia Tyson, Tom Cochrane, as well as bands Barenaked Ladies, Billy Talent, Nickelback, Our Lady Peace and Stereos.

“We were thrilled when approached by CARAS to be part of the celebrations during this monumental anniversary year for the JUNO Awards,” said Mrs. Sonja Bata, Founding Chairman of the Bata Shoe Museum. “The JUNO Awards represent the greatest recognition in the Canadian music industry and having the footwear of so many talented Canadian artists of the past 40 years displayed in the Museum offers an exciting experience for our visitors.”

“JUNO Sole is an exquisite marriage of music and fashion, presented beautifully and intimately at the renowned Bata Shoe Museum. As visitors walk through the exhibition, they will also walk through four decades of JUNO Awards legacy – and discover the inspiration, creativity and personality behind some of Canada’s brightest musical artists,” said Melanie Berry, President & CEO of CARAS. “This is yet another new and exciting way the JUNO Awards is celebrating 40 years of bringing Canadian music closer to the fans.” ...2)

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Sponsors of The 2011 JUNO Awards include FACTOR, Canada’s Private Radio Broadcasters and The Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund,” and Radio Starmaker Fund, Ontario Media Development Corporation (OMDC), The City of Toronto, Tourism Toronto, and funding partner Ontario Cultural Attractions Fund.

MEDIA PREVIEW: Tuesday, November 9, 2010 ~ 10 am. Hosted by Mrs. Sonja Bata, Founding Chairman, Bata Shoe Museum and Melanie Berry, President & CEO, The Canadian Academy of Recording Arts and Sciences (CARAS).

OPENING VIP RECEPTION ~ by invitation only: Tuesday, November 9, 2010 ~ 6 pm Red Carpet / 7pm Remarks / 7:15 pm Ribbon Cutting Ceremony / 7:20 pm Exhibition Officially Opens.

Evening EMCEE ~ JUNO Award-winning songstress, Jully Black.

Media Sponsor:

Evening Wine Sponsor: Media Preview and Evening Catering Sponsor:

About the Bata Shoe Museum The Bata Shoe Museum is dedicated to uncovering the role of footwear in the social and cultural life of humanity. The Museum’s growing international collection of over 13,000 objects touches on 4,500 years of history. A varied program of events and exhibitions lets visitors discover the stories behind footwear from around the world. The Bata Shoe Museum is located in downtown Toronto at the southwest corner of Bloor and St. George Streets. Further information is available at www.batashoemuseum.ca.

About CARAS The Canadian Academy of Recording Arts and Sciences/L’académie canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music and recording industries and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards. For more information on the 40th Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences’ (CARAS) website please visit www.junoawards.ca or www.carasonline.ca. -30-

For more information, interviews or visuals, please contact:

Rosmarie Gadzovski Adrienne Kakoullis Public Relations & Marketing Manager Director Bata Shoe Museum Holmes Creative Communications 416.979.7799 x225 416.628.5610 [email protected] [email protected]