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Google Cloud Magazin 2018 WWW.DIGITALBUSINESS-CLOUD.DE CLOUD SONDERAUSGABE SONDERAUSGABE DAS EXPERTEN MAGAZIN GERMANY GOOGLE FÜR GOOGLE- SPIRIT AUS DER CLOUD Eine Publikation der WIN Verlag GmbH & Co. KG GmbH & Co. der WIN Verlag Eine Publikation SMART, SICHER, SCHNELL – BUSINESSDATEN EFFIZIENT NUTZEN Sie arbeiten. Wir passen auf. Wir haben alle eine Mission. Der Kern unserer Mission ist, Ihre Daten zu schützen. Deshalb steht bei uns Sicherheit immer im Mittelpunkt. So können wir jeden unserer Kunden zuverlässig schützen. Dabei spielt es keine Rolle, ob Sie Pionierarbeit in der medizinischen Forschung leisten oder die Zukunftder Bildung mitgestalten - Google Cloud hilft Ihnen, Ihr Unternehmen vor Gefahren zu bewahren. Erfahren Sie mehr auf unserer Website: https://cloud.google.com/security/solutions/ Google Cloud EDITORIAL Seite 3 LIEBE LESERINNEN UND LESER! Nie war sie so wertvoll wie heute: die Cloud. Sie ist Treiber und gerne genutztes Symbol der Digitalisierung. Sie ermöglicht zahlreichen Unternehmen den ersten Schritt hin zu einer ech- ten, eigenen Digitalstrategie. Sie ist schlicht die Technologie der Zukunft. Der Einsatz von Cloud-Technologien macht sich vor allem im Mittelstand in vielen Bereichen bezahlt. Mit simplen Tools zur Sprach-, Bild- und Texterkennung kann jedes Unternehmen selbst Machine-Learning- und KI-Lösungen entwickeln, ska- lierbar angepasst an das eigene Business-Modell. Das alles bei höchstmöglicher Mobilität: Die Google Cloud ist immer genau da, wo sie gebraucht wird. Mehr als 700 Experten schützen ihre Sicherheit. Tausende Kilometer Glasfa- serkabel machen unser Netzwerk zum größten und fortschrittlichsten der Welt. Dieses Magazin gibt Auf dieser zukunftsweisenden Infra- struktur – die auch Google selbst nutzt Ihnen einen ersten – bauen weltweit immer mehr Unterneh- Einblick in die Welt men auf. der vielfältigen Möglichkeiten, die Anschaulich erklärt Michael Walther, Geschäftsführer unseres Premier Google Cloud er- Partners Wabion GmbH, wie schnell folgsorientierten und unkompliziert zu implementieren, Unternehmen bietet. kostengünstig und skalierbar G Suite und Google Cloud Platform in der Praxis sind. Und Sie bekommen einen Einblick, wie sich das Familienunternehmen Conrad mit der G Suite und Google Cloud Platform vom stationären Einzel- händler zur digitalen Plattform für Elektronikprodukte wandelt. 25 Millionen Beleuchtungsbefehle und insgesamt 200 Millio- nen Transaktionen täglich bewältigt die vollständige Suite von Google-Cloud-Produkten, die das Unternehmen Philips Hue einsetzt, um seinen Kunden die Verbindung der Beleuchtung mit dem Internet zu ermöglichen. Beim schnell wachsenden österreichischen Pharma-Start-up Allcyte fallen bis zu 100 Terabyte Daten im Rahmen personalisierter Krebstherapien an. Hier erlaubt die auf Google Kubernetes Engine aufgebaute Cloud-Umgebung eine schnelle, effiziente und verlässliche Analyse von Patientendaten. Lassen Sie sich von diesen und weiteren Fallstudien und Beiträgen inspirieren. Viel Spaß beim Lesen! IHRE ANNETTE MAIER Managing Director Google Cloud DACH www.digitalbusiness-cloud.de Seite 4 INHALT G SUITE IM ÜBERBLICK Das Wichtigste aus Googles Office-Anwendung aus der Cloud AB S. 8 HÖCHSTE SICHERHEITSSTANDARDS BELEUCHTUNG AUS DER CLOUD Annette Maier, Managing Director Google Cloud DACH, Philips Lighting entwickelt das Back-End für seine intel- ist überzeugt: Die Google Cloud kann viel dazu beitragen, ligente Beleuchtungslösung Philips Hue auf der Google die digitale Unternehmenskompetenz zu steigern. S. 6 Cloud Platform. S. 14 DIGITAL BUSINESS CLOUD SONDERAUSGABE FÜR GOOGLE GERMANY www.digitalbusiness-cloud.de INHALT Seite 5 6 INTERVIEW 18 INTERVIEW „WIR LEBEN UND ATMEN EINE FRAGE DES MINDSETS SICHERHEIT“ 20 BILLIE 8 ÜBERBLICK SICHERE INFRASTRUKTUR G SUITE FÜR FÜR UNABHÄNGIGE FINTECHS SCHNELL-CHECKER 22 MACHINE LEARNING 10 CONRAD ELECTRONIC AUF DEM WEG ZU ONLINEHANDEL NEU GEDACHT ERGEBNISORIENTIERTER INTELLIGENZ 12 INTERVIEW PARADEBEISPIEL FÜR 24 FIT ANALYTICS DIE DIGITALISIERUNG ONLINE-GRÖSSENBERATUNG IM MITTELSTAND NACH MASS 14 PHILIPS LIGHTING 26 INTERVIEW MIT BELEUCHTUNG „EIN STARKER PARTNER DAS ZUHAUSE FÜR IOT-LÖSUNGSANBIETER“ TRANSFORMIEREN 16 ALLCYTE EFFIZIENTERE MEDIKAMENTE DURCH SCREENING AUF ZELLEBENE IMPRESSUM Das Fachmagazin DIGITAL BUSINESS CLOUD ist eine Publikati- on der WIN-Verlag GmbH & Co. KG Herausgeber und Geschäftsführer: Hans-J. Grohmann, [email protected] Chefredaktion: Heiner Sieger, [email protected] Diese Sonderausgabe unseres Fachmagazins wurde im Auftrag produziert für: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Tel: +1 650 253 0000, Fax: +1 650 253 0001, E-Mail: [email protected] Vertreten durch Sundar Pichai (Chief Executive Officer) Google LLC ist eine nach dem Recht des Staates Delaware ge- gründete Gesellschaft. Registernummer: 3582691, Secretary of State, State of Delaware, Umsatzsteuer-ID.-Nr.: EU372000041 Diese Sonderausgabe ist eine Anzeigensonderveröffentlichung von Google. Vielen Dank an das Team der WIN-Verlag GmbH & Co. KG PERSONALISIERTE KREBSTHERAPIE Unterstützt durch die Google Cloud Platform hat Allcyte eine Infrastruktur geschaffen, die täglich zehntausende Bilder von Krebszellen speichert und analysiert. S. 16 www.digitalbusiness-cloud.de DIGITAL BUSINESS CLOUD SONDERAUSGABE FÜR GOOGLE GERMANY Seite 6 INTERVIEW „WIR LEBEN UND ATMEN SICHERHEIT“ Von der Modernisierung von Infrastruktur und Applikationen bis zur deutlichen Verbesserung der IT-Ressourcen – Annette Maier, Managing Director Google Cloud DACH, ist überzeugt, dass der Einsatz der Google Cloud maßgeblich dazu beitragen kann, die digitale Kompetenz insbesondere mittelständischer Unternehmen zu stärken. DIGITALE INFRASTRUKTUR /// SKALIERBARKEIT /// KÜNSTLICHE INTELLIGENZ Welche Bedeutung hat die Cloud für die deutsche Was bietet Google Cloud über die G Suite hinaus Wirtschaft und deutsche Unternehmen? für die digitale Transformation? ANNETTE MAIER: Cloud-Lösungen sind längst eine tragende A. MAIER: Mich beeindruckt immer wieder, dass Google Cloud Säule der deutschen Industrie. Ein bedeutender Wendepunkt war maßgeschneiderte Lösungen für alle Bedürfnisse unserer Kun- das Jahr 2015: Zum ersten Mal nutzt die Mehrheit der deutschen den erlaubt – und das branchenübergreifend. Das beginnt bei der Unternehmen, nämlich 54 Prozent, eine Form von Cloud Com- Modernisierung von Infrastruktur und Applikationen und reicht puting. Die Cloud stärkt vor allem die Entwicklung in Richtung bis zur deutlich verbesserten Nutzung der IT-Ressourcen. Grad- der Industrialisierung 4.0 – hier hat Deutschland definitiv noch messer sind immer die Prioritäten und Fokuspunkte, mit denen Luft nach oben. Cloud Computing kann dank hoher Flexibili- das jeweilige Geschäft der Kunden unterstützt werden kann. Es tät bestehende Teile der Wertschöpfungskette optimieren und kann sich um Hilfe bei der Verarbeitung großer Datenmengen durch verbesserte Kollaboration und künstliche Intelligenz neue handeln, um daraus ein besseres Konsumerlebnis zu gestalten. Prozesse schaffen. Wir unterstützen all unsere Kunden dabei, Aber auch im Enterprise-Bereich ergeben sich vielfältige Ein- die notwendigen Schritte in eine vernetzte Zukunft zu gehen, satzmöglichkeiten: Verschiedene Machine-Learning-Lösungen um Deutschland auch weiterhin als führende Industrienation tragen etwa dazu bei, Prozesse zu automatisieren und einfacher zu positionieren. zu gestalten. Für Unternehmen können sich zudem völlig neue Geschäftsmodelle ergeben. Warum ist die Cloud so wichtig und wertvoll für die digitale Transformation, insbesondere im deut- Welche konkreten Vorteile haben Unternehmens- schen Mittelstand? kunden durch den Einsatz der Google Cloud? A. MAIER: Cloud-Technologie eignet sich optimal für die ersten A. MAIER: Die Vorteile sind sehr vielschichtig: Dank Cloud-Lö- Gehversuche bei der Digitalisierung. So ermöglicht beispiels- sungen müssen IT-Abteilungen für die Instandhaltung und weise eine cloud-basierte Office-Lösung wie die G Suite einen Pflege von Anwendungen weniger Geld und Zeit aufbringen einfachen Einstieg in eine agile und kollaborative Arbeitswelt. als bei lokalen Lösungen. Wir helfen unseren Kunden, Risiken Gerade Unternehmen im Mittelstand hinken im Vergleich zu zu reduzieren und Kosten im Blick zu behalten. Unternehmen den großen Unternehmen in der Di- brauchen keine eigenen Server mehr. Eine gitalisierung häufig hinterher. Laut schnelle Internetverbindung genügt, um auf Zahlreiche Mitarbeiter unserem „Digital-Atlas Deutschland“, Anwendungen zugreifen zu können, die in der den wir gemeinsam mit dem Institut nutzen digitale Instru- Cloud liegen. Folglich kommen keine veralte- der Deutschen Wirtschaft (IW) Köln mente nicht – entweder sind ten Hard- und Software-Systeme mehr zum im März diesen Jahres veröffentlicht sie nicht entsprechend ge- Einsatz. Unsere Cloud bietet den ständigen haben, sind lediglich ein Fünftel der schult oder die Tools werden Zugriff auf die modernste Infrastruktur. Un- KMUs digitalisiert. Der Digital-Atlas Mitarbeitern erst gar nicht zur ser Fokus liegt darauf, unser Netzwerk immer hat besonders deutlich gemacht, dass auf dem aktuellsten Stand zu halten. Zusätz- Verfügung gestellt. “ durch eine konsequente Digitalisie- lich ist die Google Cloud Platform federfüh- rung im Mittelstand mehr Jobs ge- rend in der Entwicklung und dem Einsatz schaffen und erhalten werden können. Dies würde natürlich auch von künstlicher Intelligenz und Machine Learning. In diesem mit einer Umsatzsteigerung einhergehen. In dieser Studie räumt Bereich sind wir extrem stark. Tausende Kilometer
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