International Journal of Agriculture Sciences ISSN: 0975-3710 & E-ISSN: 0975-9107, Volume 11, Issue 6, 2019, pp.-8140-8142. Available online at https://www.bioinfopublication.org/jouarchive.php?opt=&jouid=BPJ0000217 Case Study MARKETING PRACTICES OF POTATO: A CASE STUDY OF ARAVALLI DISTRICT OF GUJARAT SODHI H.* AND PATEL A. V. M. Patel Institute of Management, Ganpat University, Kherva, Mehsana 384001, Gujarat, India *Corresponding Author: Email -
[email protected] Received: March 14, 2019; Revised: March 26, 2019; Accepted: March 27, 2019; Published: March 30, 2019 Abstract: The present study was focused on the marketing of fresh and stored potato in Aravalli district of Gujarat, India. From the district, two talukas viz., Bayad and Modasa were purposely selected having the highest area and production. From each taluka, three villages were selected. In all 100 farmers, 20 wholesalers, 25 semi wholesalers and 40 retailers were surveyed for the study. Major marketing channels identified in the study for fresh potato was Farmer-Wholesaler-Semi Wholesaler-Retailer-Consumer and for the stored potato, it was Farmer-Cold storage-Wholesaler- Retailer-Consumer. It was observed that the price spread of stored potato marketing channel was high due to higher marketing cost of storage. The farmers were getting good prices of their produce during the peak season and lower prices in the off season resulting the bumper availability of potato from the cold stores. Keywords: Marketing channels, Marketing cost, Marketing margin, Potato, and Price spread Citation: Sodhi H. and Patel A. (2019) Marketing Practices of Potato: A Case Study of Aravalli District of Gujarat. International Journal of Agriculture Sciences, ISSN: 0975- 3710 & E-ISSN: 0975-9107, Volume 11, Issue 6, pp.- 8140-8142.