Studios Take Over
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MIP-TV 2016 DAY 3 April 6, 2016 My 2 Cents: The The L.A. Screenings Begin Latins at MIP-TV ongoing attraction to at MIP, But Not Officially To Keep Up With the VideoAge title Page 3 he talk here at MIP-TV Competition (besides, “When did you INSIDE: Tarrive? Where are you t MIP-TV, Latin American staying?” and “When are you companies are not as Cannes Visuals — leaving?”) is all about the L.A. Anumerous as at MIPCOM. Screenings: When you’ll be in However there is still a big presence MIP-TV Photo Report L.A., where you’re staying, and with 16 exhibitors from South Page 13 any big parties this year? America and seven more from the Despite the imposing U.S. presence of these upcoming The Latins’ presence at MIP has Upcoming Event: rituals that are now in their also a strategic purpose, since it TRT Screening Days 54th year, the MIP-TV offi cial has to defend its territory from the schedule totally ignores them. incursion of the formidable Turkish in Antalya, Turkey useful to present at a seminar: First, Indeed, out of 105 conferences here companies. the offi cial headquarters has moved Page 6 at MIP, no one tackles topics such At MIP, the 23 Latin American from the Century Plaza Hotel to as “The Approaching New U.S. TV exhibitors are “battling” 20 Turkish the nearby InterContinental Hotel. Season.” It’s as if, MIP is ducking the exhibitors that are matching the VideoAge Second, the list of new pilots already L.A. wave instead of riding it. Latins’ marketing power, series And yet, this coming May, the picked up is getting longer (see report Daily output and format offerings. The traditional L.A. Screenings will show in VideoAge’s April Issue). “war” is now on licensee fees with on the go some changes that could have been So far, over 70 exhibitors have (Continued on Page 4) (Continued on Page 4) From A to U Of World IN Content Mart NATPE THE epresentatives from countries such as Armenia, RAzerbaijan, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan rarely CEE REGION attend markets in Europe and the U.S., however, they will fl ock to the 350+ BUYERS REGISTERED Moscow’s World Content Market (WCM), May 30-June 1, 2016. All 15 countries of the former Soviet Union will attend WCM, spanning from Eastern Europe to the Baltic States, from the Southern Caucasus to Central Asia. And, of course, “mother Russia” with 22 national terrestrial TV networks will be represented (of which Channel One, Rossiya One and NTV are the largest). The country also boasts 300 pay-TV channels from nine 27-30 June 2016 national operators (via IPTV, cable InterContinental Budapest, Hungary and satellite) and 40 VoD services, mostly via Internet. www.NATPE.com/budapest (Continued on Page 6) My 2¢ Love is like religion: A little is good, too much can be bad. This is what we at VideoAge have found over the course of three decades. The attraction to the VideoAge title by subjects from all over the world is fl attering, but.... e know that people the world over love publication later closed down after its initial issue. VideoAge. The problem is they love it too Earlier, in 1996, a woman working for a Wmuch –– to the point of going to great communications company in New York City decided lengths in order to clone it, syphon it off or simply to use VideoAge as her personal e-mail address with take it. AOL, the U.S. Internet service provider, and there was The fi rst recorded use of the expression “video age” nothing we could do to prevent it, until she let it go VIDEOAGE was on August 1950 by The New York Times. After that, voluntarily. other consumer publications started using “video age” The saga continued in 2015 with an American DAILY to indicate an era. But the fi rst to use that expression publication that, trying to leverage our well-known AT MIP-TV as a magazine title was this VideoAge in 1981, which VideoAge brand, launched ... VideoEdge. Yes, it is explains how it was easily registered with the Library spelled differently, but the sound is the same. At the STAND P-1.D60 of Congress and recorded as a trademark (fi rst fi led same time, a “video marketing” company called Video MAIN OFFICE: in 1981, approved in 1984 and subsequently renewed). Age appeared in what seems to be Fort Lauderdale, 216 EAST 75TH STREET STE PW NEW YORK, NY 10021 From the beginning our publication was about Florida, even though their site doesn’t give an address, TEL: (212) 288-3933 producing, selling and buying content for all TV a telephone number or an e-mail. FAX: (212) 288-3424 outlets and it had very little to The latest challenge WWW.VIDEOAGE.ORG do with home video. However, comes from China –– also WWW.VIDEOAGELATINO.COM a consumer entity in middle in 2015. This time, a domain EDITOR-IN-CHIEF America beat us to register registration company DOM SERAFINI VideoAge.com as a domain warned us that Huayin Ltd, EDITORIAL TEAM name in 1997. The problem was a company in Shanghai, ISME BENNIE (CANADA) that the company was selling wanted to register VideoAge LUCY COHEN BLATTER ILANA S. ENGELBERG porn DVDs, causing us some International. Being aware CARLOS GUROVICH embarrassment, especially in that it would have been LEAH HOCHBAUM ROSNER BOB JENKINS (U.K.) the U.S. unethical, the registry CAROLINE INTERTAGLIA Naturally, our lawyer got wanted to know if we’d be GILLES POURTIER moving immediately, but the interested in registering the culprit was upfront with a “EVER SINCE YOU HAD THAT FEATURE IN VIDEOAGE THERE’S domain name: something NO TALKING TO YOU!” ASSOCIATE PUBLISHER loud and clear message: “Yes, that our lawyer had already MONICA GORGHETTO we’re aware that VideoAge is done in China and, for good BUSINESS OFFICE a trademarked and registered name and protected measure, in India. LEN FINKEL under copyright laws, but if you’d like to sue us, please But the cloning is not just limited to the VideoAge LEGAL OFFICE ROBERT ACKERMANN, go ahead. We’ll keep you in court until you bleed title, but also to its subhead, which, since 1981 has STEVE SCHIFFMAN fi nancially to death.” been: “The Business Journal of Television,” In 1988 WEB MANAGER The fact that we had to go to a court of law in order Les Brown –– the then-head of the now defunct ACT BRUNO MARRACINO to protect our rights was an awakening realization. III Publishing, owned by Norman Lear –– decided DESIGN/LAYOUT CLAUDIO MATTIONI Luckily, that company closed down when the DVD to launch a trade magazine from London, called CARMINE RASPAOLO business dried out. Television Business International. ILLUSTRATIONS About 20 years later, in 1999, the action moved to But I’m consoled by the fact that imitation is the BOB SHOCHET the U.K., where a trade publication was launched with sincerest form of fl attery, and, as Leo Tolstoy wrote in the VideoAge name. Our lawyer went back into action War and Peace, “fl attery is necessary, just as grease is and, this time, he managed to trademark the name necessary to keep wheels turning.” in the U.K. before the other managed to do it. The Dom Serafi ni April 6, 2016 My 2¢ Love is like religion: A little is good, too much can be bad. This is what we at VideoAge have found over the course of three decades. The attraction to the VideoAge title by subjects from all over the world is fl attering, but.... e know that people the world over love publication later closed down after its initial issue. VideoAge. The problem is they love it too Earlier, in 1996, a woman working for a Wmuch –– to the point of going to great communications company in New York City decided lengths in order to clone it, syphon it off or simply to use VideoAge as her personal e-mail address with take it. AOL, the U.S. Internet service provider, and there was The fi rst recorded use of the expression “video age” nothing we could do to prevent it, until she let it go VIDEOAGE was on August 1950 by The New York Times. After that, voluntarily. other consumer publications started using “video age” The saga continued in 2015 with an American DAILY to indicate an era. But the fi rst to use that expression publication that, trying to leverage our well-known AT MIP-TV as a magazine title was this VideoAge in 1981, which VideoAge brand, launched ... VideoEdge. Yes, it is explains how it was easily registered with the Library spelled differently, but the sound is the same. At the STAND P-1.D60 of Congress and recorded as a trademark (fi rst fi led same time, a “video marketing” company called Video MAIN OFFICE: in 1981, approved in 1984 and subsequently renewed). Age appeared in what seems to be Fort Lauderdale, 216 EAST 75TH STREET STE PW NEW YORK, NY 10021 From the beginning our publication was about Florida, even though their site doesn’t give an address, TEL: (212) 288-3933 producing, selling and buying content for all TV a telephone number or an e-mail. FAX: (212) 288-3424 outlets and it had very little to The latest challenge WWW.VIDEOAGE.ORG do with home video. However, comes from China –– also WWW.VIDEOAGELATINO.COM a consumer entity in middle in 2015. This time, a domain EDITOR-IN-CHIEF America beat us to register registration company DOM SERAFINI VideoAge.com as a domain warned us that Huayin Ltd, EDITORIAL TEAM name in 1997.