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The Success of Crossfit and Its Implications for Businesses of All Types
University of Tennessee, Knoxville TRACE: Tennessee Research and Creative Exchange Supervised Undergraduate Student Research Chancellor’s Honors Program Projects and Creative Work 5-2017 The Success of CrossFit and Its Implications for Businesses of All Types Sarah Gomillion [email protected] Follow this and additional works at: https://trace.tennessee.edu/utk_chanhonoproj Part of the Business Commons, and the Sports Sciences Commons Recommended Citation Gomillion, Sarah, "The Success of CrossFit and Its Implications for Businesses of All Types" (2017). Chancellor’s Honors Program Projects. https://trace.tennessee.edu/utk_chanhonoproj/2054 This Dissertation/Thesis is brought to you for free and open access by the Supervised Undergraduate Student Research and Creative Work at TRACE: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Chancellor’s Honors Program Projects by an authorized administrator of TRACE: Tennessee Research and Creative Exchange. For more information, please contact [email protected]. The Success of CrossFit and Its Implicaons for Businesses of All Types Sarah Gomillion Chancellor’s Honors Thesis Faculty Advisor: Dr. Mark Collins 1 TABLE OF CONTENTS Introduc"on #################################..######3 CrossFit 101 #############..#####################..###.3-4 (usiness Model############################.########..4-5 Value Proposi"on####################################5-7 Strate.y #############################..###########.7-8 Customers#######################################.8-10 Social -
The Crossfit Games
Gender Bias in Sports Commentary: the CrossFit Games Jesper Carlsson English for Upper Secondary Teachers: Degree Thesis 1, 15 credits Department of Social and Behavioral Studies Autumn term 2019 Degree Thesis 1: 15 credits Title: Gender Bias in Sports Commentary: The CrossFit Games Author: Jesper Carlsson Supervisor: Hyeseung Jeong Examiner: Anna Elgemark Date: October 2019 Abstract: This paper examines the phenomenon of gender-biased language of sports commentary in the 2019 CrossFit Games. Three events from the 2019 CrossFit Games were transcribed verbatim and analyzed to answer five hypotheses relating to the overarching question of this paper; Do commentators’ talks contain noticeable differences in the mentions of female and male athletes? The results of the five hypotheses were mixed; two were confirmed, two were ambiguous, and one was refuted. However, in relation to previous research, the conclusion of this paper was that the phenomenon of gender-biased speech in sports commentary exists in the sport of CrossFit in the year 2019. This paper suggests that further research should be carried out in the field of gender-biased commentary in sports and its relation to society and, more specifically the communities of both athletes and commentators. Keywords: CrossFit Games, gender bias, gender and language, sex differences, sports commentator Table of Contents 1. Introduction ................................................................................................................. 1 2. Literature Review ....................................................................................................... -
Crossfit Games Celebratedominance 10 Years As the Ultimate Proving Grounds for the World’S Fittest Athletes
THE JOURNAL DECADE OF DOMINANCE DECADE OFThe CrossFit Games celebrateDOMINANCE 10 years as the ultimate proving grounds for the world’s fittest athletes. DECADE OF DOMINANCE BY GREG GLASSMAN, HILARY ACHAUER, ANDRÉA MARIA CECIL AND MIKE WARKENTIN STATS BY CHAD SCHROEDER DECADE OF DOMINANCE Ruby Wolff/CrossFit Journal Aromas, 2008: Redefining the term “fitness competition” for all time. Staff/CrossFit Journal Carson, 2014: Rich Froning Jr. on his way to a record fourth consecutive CrossFit Games victory. Thomas Campitelli/CrossFit Journal Staff/CrossFit Journal AROMAS, CALIFORNIA In 2016, we celebrate the 10th edition of the CrossFit Games. looked like a prison yard—just a tougher workout, a tougher our critics and competitors gloriously silent during Games season capacity across broad time and modal domains. Theirs is the On the pages that follow, you’ll find the stories and images that crowd, and coed. Wonderfully coed. lest they find themselves “honorary invitees” and thrust into the look of true performance. This is what happens when form, as it explain how the Games grew from a small gathering of athletes arena. The Games make bragging on the net dangerous. Each should and will, follows function. in 2007 into an event that fills stadiums and can be watched This is not just the first major sport spawned from a peanut athlete is showcasing an approach—a successful one at that. live on ESPN. We’ve also provided a host of detailed stats and roaster, but a moment in physical culture, a rather audacious Internet trash talk is now off center stage. What we’ve made, what you’ll see all around you this weekend, records that showcase the amazing accomplishments of CrossFit crowning by CrossFit Inc. -
She's a Beast: a Critical Analysis of the “Ideal
SHE’S A BEAST: A CRITICAL ANALYSIS OF THE “IDEAL” WOMAN CROSSFITTER IN FITTEST ON EARTH AND ROAD TO THE GAMES SARAH NEUFELD Bachelor of Science, University of Lethbridge, 2016 A thesis submitted in partial fulfilment of the requirements for the degree of MASTER OF ARTS in CULURAL, SOCIAL, AND POLITICAL THOUGHT Department of Kinesiology and Physical Education University of Lethbridge LETHBRIDGE, ALBERTA, CANADA © Sarah Neufeld, 2019 SHE’S A BEAST: A CRITICAL ANALYSIS OF THE “IDEAL” WOMAN CROSSFITTER IN FITTEST ON EARTH AND ROAD TO THE GAMES SARAH NEUFELD Date of defence: June 28, 2019 Dr. Sean Brayton Associate Professor Ph.D. Thesis Supervisor Dr. Michelle Helstein Associate Professor Ph.D. Thesis Examination Committee Member Dr. Suzanne Lenon Associate Professor Ph.D. Thesis Examination Committee Member Dr. Robert Kossuth Associate Professor Ph.D. Thesis Examination Committee Member Dr. Jon Doan Associate Professor Ph.D. Chair, Thesis Examination Committee Abstract This thesis implements a discourse analysis of the Fittest on Earth documentaries, in conjunction with the mini-series the Road to the Games, with the purpose of analyzing dominant narratives and themes surrounding the female CrossFit athletes. I propose that these documentaries deploy discursive narratives that produce an “ideal” body through self-discipline and controlled consumption and that in order for an individual to be an “ideal” athlete, and therefor healthy citizen, they must be willing to suffer and consume CrossFit. The (white) women of CrossFit are depicted as having the capacity to “outperform” the men, however, this “progressive” image of female athletes is suspect as CrossFit and Reebok actively exploit this image for capital gain. -
2012 Crossfit Regional Overviews Week One
2012 CrossFit Regional Overviews Week One Canada West Overview It wouldn’t be quite Canadian without a little ice. Pye didn’t dominate in 2012. Instead, she cruised through This April, CrossFitters met up at the home of the 2010 with three second place finishes and fourth on Diane. Pye Winter Olympics long track speed skating events. Yet the didn’t win an event until the last day, and then she went ice was long gone and replaced by barbells and Rogue ahead and won both the snatch ladder and the final event. pull-up rigs. Connors flew through the 135-pound hang cleans to With just two tickets to the 2012 Reebok CrossFit Games win Event 2, but suffered a critical blow on the 70-pound per category, Canada West’s fans gathered to see if anyone dumbbell snatches of Event 3. Connors tried to split snatch could oust last year’s qualifiers Lucas Parker, Jeremy Mer- the dumbbell, but her slow progress dropped her to 16th. edith, and Taranis duo Angie Pye and Alicia Connors. Despite setting a world record on Event 4, Connors spent the weekend trying to close the point gap. Some thought the perfect challenger had blown in from the East. Jason Cain, the 2011 Canada East Regional champion, Entering the final event, Pye, Beers and Gillespie were first, started the weekend at the top of the Leaderboard after win- second and third overall. As Beers got stuck on the muscle- ning Diane in 2:11. Yet he couldn’t maintain his lead as Lucas ups of the first couplet and failed to finish the minimum Parker and Jeremy Meredith stepped up their game on the requirement, Gillespie followed Pye to second place.