Dear all,

RE: NEW RESTRICTIONS ON THE TELEVISION ADVERTISING OF FOOD AND DRINK PRODUCTS TO CHILDREN ON TV3/ZTV

Viasat Broadcasting UK, the broadcaster of the Channels, is established in the UK and regulated by the UK regulator Ofcom. The Channels must comply with Ofcom regulations as a condition of licensing.

Ofcom has recently placed a total ban on High Fat Sugar and Salt (“HFSS”) advertising in children’s programming and dedicated channels as well as programmes with a “particular appeal to children under the age of 16”.

In addition, all Ofcom regulated Channels have to comply with new rules for the content of advertising to Children. These rules apply to sponsorship campaigns as well. As we are obliged to adhere to these regulations, we have to inform you that all new advertisements to be aired on the Channels should adhere to the new advertising rules.

The new draft advertising rules can be found at http://www.asa.org.uk/NR/rdonlyres/C40335CE-526F- 445D-AE5E-F50B7DC62CF5/0/Final_BCAP_content_rules_14dec06.pdf.

We have been informed that, from 1 February 2007, all newly commissioned advertising should be based on the new advertising rules. The Channels will however have until 1 July 2007 to phase out all current running ads (or ads that are in their final stages of execution at the end of January) that do not therefore comply with the new rules. Viasat will be penalised and possibly fined, should advertising aired on our Channels not comply with these new rules.

Please ensure that your adverts are in compliance otherwise we will not be able to broadcast them.

If you would like more information on the rules and the interpretation of the rules please do not hesitate to contact Renée Luus on +44 (0) 1895 433 019 or Hilde Moe Hoiesen (Commercial Copy Controller) on +44 (0) 1895 433 249.

Alternatively, additional information on any aspect of advertising regulation in the UK, can be found at:

Telephone: +44 20 7492 2222 Fax: +44 20 7242 8159 E-mail: [email protected] Post: Committee of Advertising Practice, Mid City Place, 71 High Holborn, London, WC1V 6QT.

Broadcast Advertising Clearance Centre (For TV commercials) Telephone: +44 20 7339 4700 Website: www.bacc.org.uk Post: 4 Roger Street 2nd Floor London WC1N 2JX

Yours sincerely

Lasse Kokvik CEO Norway

TV3 · Hammersborg Torg 1 · Postboks TV3 Youngstorget · N-0028 OSLO Phone: +47 22 99 00 33 · www..no · NO 945 482 540