2018-2019 OVERVIEW

NWL AFFILI ATE

CANADIANSBASEBALL.COM OUR BUSINESS IS GOOD FOR YOUR BUSINESS

Whether it’s our sushi races, dancing grounds crew members or fun giveaways, Canadians games provide entertainment for everyone. Add affordable ticket packages, a family friendly atmosphere and you’ve one out of the park! For our advertising partners, this means you can be proud to bring your guests to Scotiabank Field at Stadium for a C’s game. Sit back, relax and enjoy more time with your partners at our nostalgic ballpark.

2 2018 STATS

PROUD AFFILIATE of the Ownership Group Blue Jays The are owned by a partnership between Jake Kerr (Chairman and Managing General Partner), Jeff Mooney (Partner) and Andy Dunn (President). After purchasing the team in 2007, they have turned the franchise around achieving 10 new attendance records. 2005 124,708 (3,282 avg) 2006 123,878 (3,260 avg)

NEW OWNERSHIP

2007 126,491 (3,419 avg) 2008 129,073 (3,586 avg) 2009 149,207 (3,929 avg) 2010 154,592 (4,068 avg) 2011 162,162 (4,267 avg) 2012 164,461 (4,445 avg) 2013 184,042 (4,843 avg) 2014 180,187 (4,870 avg) 2015 215,535 (5,825 avg) 2016 222,363 (6,177 avg) 2017 261,809* (6,233 avg) 2018 239,086 (6,292 avg)

OUR PROMISE: Affordable Family Friendly Entertainment *includes post-season games

3 2018 STATS leading the pack in attendance The Vancouver Canadians lead the in attendance with 239,086 total fans. That makes them the most watched team with an average of 6,292 fans per game.

VANCOUVER CANADIANS 239,086

SPOKANE INDIANS 198,423

HILLSBORO HOPS 130,286

BOISE HAWKS 126,192

EUGENE EMERALDS 125,967

EVERETT AQUASOX 111,599

TRI-CITY DUST DEVILS 86,283 The Vancouver Canadians SALEM-KEIZER VOLCANOES 72,094 were the NWL CHAMPIONS four of the past eight years.

4 2018 STATS

National attendance leaders The Vancouver Canadians beat all minor league leagues, AVG -A and below, in average attendance. Texas League CLASS AA 4,949 VANCOUVER CANADIANS Eastern League CLASS AA 4,793 6,292 AVERAGE ATTENDANCE PER GAME 3,711 Northwest League CLASS A – SHORT SEASON 3,597 Southern League CLASS AA 3,401 South Atlantic League CLASS A 3,285 Carolina League CLASS A – ADVANCED 2,916 New York Penn League 2,733 California League CLASS A – ADVANCED 2,399 CLASS A – ADVANCED 1,346

5 5 2018 STATS

Canadians fans at a glance WE ARE VANCOUVER’S FIRST CHOICE FOR FAMILIES AND YOUNG ADULTS (25 – 40 YEAR OLDS).

< 25

25-44

45+

of fans are between the 57% 43% 40% MALE FEMALE OF FANS HAVE ONE AGE OF 25-44 OR MORE CHILDREN

LIVE IN < $30,000 VANCOUVER 42% $30,000 – $59,999 LIVE OUTSIDE OF $60,000 – $89,999 58% VANCOUVER Burnaby, , New Westminster, $90,000 – $119,999 Port Moody, Port Coquitlam, Maple Ridge, Surrey, Langley, Richmond, $120,000 + Delta and other Lower Mainland areas.

6 6 2018 STATS social media ALSO LIKE 23,100 FOLLOWERS AS OF SEPTEMBER, 2018 s C’ 7.05 million FOLLOWERS CANADIAN SPORTS ICONS IMPRESSIONS OVER 12 MONTHS

The average post with a photo gains approx. 2,300 impressions, 49 clicks SEPTEMBER and 52 reactions. The average post with a link gains 2010 approx. 1,787 impressions, 56 clicks CANADIANS FACEBOOK and 36 reactions. PAGE CREATED 17,400 LIKES AS OF SEPTEMBER, 2018 38 Facebook events: 98,968 reach and 1,350 responses.

@vancanadians #vancanadians #vancouvercanadians SUMMER 2018: 11,500 35% #NatBailey FOLLOWERS GROWTH #AtTheNat

7 2018 STATS social media Demographics GET TO KNOW THE PEOPLE WHO FOLLOW THE CANADIANS

DEMOGRAPHICS

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25-34 MALE FEMALE 35-44 AGE AGE AGE 66% 34%

45+ 60% 40%

56% 43% REGIONS

OTHER CANADA VANCOUVER OUTSIDE VANCOUVER

21% 79% 56% 44%

21% 79% 28% 72%

31% 69% 22% 78%

8 OUR BRAND

Be a Part of Vancouver’s Strongest and Most Admired Sports Brand Our brand is our strongest asset and offers exciting opportunities to elevate your company profile and increase your business. Whether it is a signature branding campaign, a client or staff appreciation event or a community initiative, we are proud to work alongside many national and local partners to deliver exceptional value - always in a way that makes you proud of your investment.

9 C’S PARTNERSHIP

A whole new ballgame CANADIANS FANS WILL BE CHEERING FOR YOUR COMPANY With a Vancouver Canadians sponsorship we combine several of our sports marketing elements into a customized package that will address your marketing needs. Tap into the emotional bond between the Canadians and our fans to help sell your product. These ties bind, and mean long term sales for your company. Create this connection with a Canadians sponsorship.

partnership lineup card

[1] Live Radio Broadcast [2B] [5] Print & Digital Advertisements [RF]

[2] Game Night Title Sponsorship [3B] [6] Stadium Signage [C]

[3] In-Game Promotions [DH] [7] Community Events [SS]

[4] Video Board Advertisements [1B] [8] Tickets & Hospitality [CF]

10 C’S PARTNERSHIP

Live Radio Broadcast LISTENERS WEEKLY 650 The C’s are proud to broadcast their (In full coverage area) games live on SportsNet 650 Vancouver Radio Station, 131,800 as well as host Vancouver Canadians Game Day, a weekly baseball talk show. HOUSEHOLD INCOME 45% OVER $100,000 HOUSEHOLD INCOME 55% UNDER $100,000

65% OF LISTENERS ARE AGED 25-64 14% AGE 12-12 9% AGE 25-34 16% AGE 35-44 HAVE POST-SECONDARY 14% AGE 45-54 71% EDUCATION 57% 43% 25% AGE 55-64 MALE FEMALE 22% AGE 65+ ARE EMPLOYED AS OWNERS, MANAGERS OR PROFESSIONALS 33% OR ARE SELF-EMPLOYED 26% 53% OWN THEIR OWN SINGLE/NEVER MARRIED/LIVING 65% HOMES MARRIED COMMON-LAW

11 C’S PARTNERSHIP game night title sponsorship YOUR GAME AT THE NAT Your company could sponsor a game night in the 2019 season. As the game sponsor, your company would receive: • Logo placements and/or company recognition alongside the Vancouver Canadians whenever your game is advertised in the media • Logo placement and/or company recognition on six giant Vancouver Canadians stadium schedules, official pocket schedule (circulation of 150,000), Souvenir Program Book and C’s partner email updates C’s Diamond Vision Advertisement Tickets to your game • Two 30-second C’s Diamond Vision video board advertisements • Opportunity to display up to six banners within the seating bowl • Opportunity to sponsor a between-inning prize toss • Co-sponsorship of the interactive baseball trivia question

Prize Toss Set up out front of Stadium • Opportunity to set up highly visible promotional space at Scotiabank Field at • One ceremonial first pitch • 20 Reserved Grandstand tickets to your sponsorship game • Company web link and logo on the Vancouver Canadians official website Gate Giveaways Fireworks Nights • Recognition on the Canadians official Facebook, Instagram and accounts Don’t miss today’s A&W family fun sunday • Opportunity to handout a special giveaway to the first fans through Scotiabank & backpack giveaway Field at Nat Bailey Stadium’s gates FIRST 1000 KIDS 12 & UNDER GATES OPEN AT noOn First Pitch 10pm

TOMORROW, JULY 30 @ 7:05 TUE, JULY 31 @ 7:05 NEXT HOMESTAND STARTS AUG 14 • Static logo placement on C’s Diamond Vision during live crowd and/or stadium shots MOOKIE WILSON APPEARANCE WATER BOTTLE GIVEAWAY VS AFFILIATE & CARD GIVEAWAY First 1,000 fans. First 2,000 fans. Presented by BC Sports Hall of Fame/Blakes Presented by Wawanesa Insurance TRI-CITY DUST DEVILS

| info 08222 canadiansbaseballcom @vancanadians #AtTheNat Vancouver Sun and Province ads

12 C’S PARTNERSHIP

In-Game Promotions Your name and brand will be in front of a captive audience at Scotiabank Field at Nat Bailey Stadium. Get creative or work with the Vancouver Canadians marketing team to create a unique, one-of-a-kind in-game promotion for your company.

Lambert Plumbing, Heating Prize Toss & Air Plunger Shuffle

The Province Keg Steakhouse + Bar Booster Juice WestJet Upgrade to A&B Tool Rentals Sushi Races Fan of the Game 7th Inning Stretch Plus Grounds Crew

13 C’S PARTNERSHIP

C’s Diamond Vision Installed in 2010, our 17ft x 27ft video board continues to be one of the highest definition in and is available for fifteen and thirty second commercial spots, in-game promotions or special community features.

14 C’S PARTNERSHIP

Print & Digital Advertisements 2,250 150,000 PROGRAMS POCKET VANCOUVER Sold each season SCHEDULES CANADIANS • Full page / Half page Given away each season WEBSITE • Sold along with our • Full panel ad Official Scorecards • 1.5 million page views • Your Company Logo • 300,000 unique visitors • Available across the Lower Mainland ( September 2018 data)

15 15 C’S PARTNERSHIP

GET DIGITAL WITH THE VANCOUVER CANADIANS Here are some ways that major brands leveraged the Vancouver Canadians digital fan base in 2018. SNAPCHAT FILTERS KEG SIZED WIN BOOSTER JUICE A&W FAMILY FUN SUNDAYS BOOSTER JUICE TAGBOARD #BOOSTYOURGAME

LINEUPS PRESENTED BY @PENNEYAUTOBODY

16 C’S PARTNERSHIP

Stadium Signage Own a piece of the action! Your full colour sign could be seen live by over 250,000 fans.

17 COMMUNITY INITIATIVES

Community Initiatives In 2018, over 630 organizations received over 3,000 donated tickets. In total, in-kind donations by the Vancouver Canadians contributed over $100,000 to deserving organizations.

BOB BROWN BEAR TICKET FUNDRAISING A CANADIANS APPEARANCES PROGRAM THANKSGIVING The Vancouver Canadians and their Each year, the Vancouver Canadians In partnership with -On-Foods, official mascot, Bob Brown Bear attended donate to various charitable organizations the Canadians deliver 100 turkeys over 80 community events throughout looking to raise funds for their events annually to the Salvation Army Family the 2018 year, including the TELUS Santa or causes. This is done by giving Services location at Kingsway and Claus Parade, Canucks Autism Network organizations the opportunity to sell C’s Fraser for Thanksgiving. Sports Day, Raise-A-Reader Day, and the tickets with a portion of the proceeds Salvation Army Christmas Kettle Kickoff. going directly towards the event or cause.

18 COMMUNITY INITIATIVES

Building Community

9th Annual JANUARY 25, 2019 Through Baseball HOTEL VANCOUVER In 2010, the Vancouver Canadians founded the non-profit wing of the Vancouver Canadians, to be called the Vancouver Canadians Baseball Foundation. The goal of the Foundation would be to provide hope, opportunity, self-development and 2019 VANCOUVER excellence for young people through team sport, allowing them CANADIANS HOT STOVE to make positive life choices. LUNCHEON WE SUPPORT We are able to fund our non- profit Vancouver Canadians • Challenger Baseball Baseball Foundation through • UBC Thunderbirds Baseball Scholarship generous partners and fans. • Vancouver Canadians Baseball League, a little league created by Our main fundraiser for the the Foundation in partnership with the Boys & Girls Clubs of South Coast BC Vancouver Canadians Baseball Foundation is the annual Hot Stove Luncheon, happening on Friday, January 25th.

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20 TICKETS & HOSPITALITY

Tickets & Hospitality NATPACKS SUITES CORPORATE OUTINGS/ EVENTS • Flexible 10 or 15 voucher packs with seats as Sleeman Breweries Dugout Suite TELUS BBQ Picnic in the Park low as $13 per ticket • Seats 30 • Seats groups from 30 – 400 • Personalized Ticket Concierge Service • Most comfortable seats in the • Comfortable picnic seating on a • Early access to book your tickets to our most ballpark grassy berm popular games • Delicious F&B buffet included • Delicious BBQ Buffet • Early Bird special for fans who book their • Located right above the visitor’s • Private cash bar Natpacks before the season dugout beside First Base • Semi-Private for guests to celebrate SEASON TICKETS together • Guaranteed seating for the entire season at Whistler Brewing 3rd Base Suite • Seats 25 hey y’all! Left Field Porch a great price • Seats groups of 20–200 • Personalized Ticket Concierge Service • Thrilling sightlines steps from • Thrilling sightlines from beyond • Early access to book additional tickets to our 3rd base left field most popular games • Drinks, dinner and snacks included • Your name displayed on your seat back • Delicious BBQ Buffet • First right to seats for any playoff games • Private cash bar

Sleeman Breweries Dugout Suite Whistler Brewing 3rd Base Suite TELUS BBQ Picnic in the Park hey y’all! Left Field Porch

21 Our Past Scotiabank Field at Nat Bailey Stadium is more than just a ballpark, it’s a community icon! Affectionately known in the community as ‘The Nat’, has been played at 33rd and Ontario for more than 60 years. Professional baseball in In 2007, the most recent chapter of our story was written when two Vancouver has a storied prominent Canadian businessmen, Jake Kerr and Jeff Mooney, agreed to history dating back more purchase the Canadians and signed a long term lease to keep this franchise than 100 years with the first professional game from leaving Vancouver. being played by the Vancouver Veterans on May 11, 1905.

22 Developing Future Blue Jays We’re proud to develop the future stars of Canada’s only team: the Toronto Blue Jays. In 2010, the Vancouver Canadians signed a multi-year player development agreement with the Toronto Blue Jays and took our brand nationwide. Now, when fans come to see the C’s take the field, they are watching the future stars of Canada’s only Major League Baseball team fight for the chance to play at in Toronto.

JUSTIN NICOLINO

RYAN BORUCKI

23 Our Philosophy The Vancouver Canadians are committed to providing our partners with powerful, cost effective advertising campaigns which enhance their business, elevate their profile and increase their profitability. Whether it is at Scotiabank Field, radio, outdoor, web, print or social media, the C’s deliver throughout the British Columbia marketplace. Your personal C’s Representative is at your service to assist you in customizing a program that will meet your goals, always in a first class manner, that makes your partners, staff and clients proud of your investment. We look forward to working with you and your team.

CONTACT INFO [email protected] Graham Wall, Vice President of Sales & Marketing SCOTIABANK FIELD [email protected] AT NAT BAILEY STADIUM 604 872 5232 4601 Ontario St Vancouver BC, V5V 3H4 Lindsay Scharf, Manager of Sales & Marketing Services [email protected] 604 872 5232

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