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“I have a tremendous passion for The Board of Trade.” Outgoing chair Wendy Lisogar-Cocchia, pg. 5 june 2012 • VOLUME 52 • NUMBER 5 THIS ISSUE Richard Branson visit draws a Celebrate at The Board of Trade’s 125th AGM · 3 record crowd to Board of Trade Board launches new group benefits program · 3 by avalon doyle

“Your reputation, your brand, and A year in review by chair your name is all you have in life, and Wendy Lisogar-Cocchia · 4 therefore you have to run your com- panies ethically, and you have to run Board announces new them so you can sleep well at night,” Beyond the Border event · 5 said Sir Richard Branson to Carole Taylor, Simon Fraser University A closer look at the global chancellor and Vancouver Board marketplace · 7 of Trade governor, at a luncheon on May 25. The event took place at the Van- couver Convention Centre West with 1,400 people dining to a back- drop of sun shining down on the North Shore mountains and Vancou- ver Harbour. Among the crowd was Free The Children founder Craig A Night at the Aquarium · 11 Kielburger and star of the massive hit television show Glee, Cory Mon- tieth. Partial proceeds from the event went to the charitable foundations Virgin Unite and Free the Children. Sir Richard Branson, founder of Virgin Group and one of the world’s most engaging entrepreneurs, drew a record crowd of 1,400 when he When asked about the success of spoke to The Vancouver Board of Trade on May 25. The event featured a moderated discussion between Branson and Carole Taylor (left), his company, Virgin Group, Branson Simon Fraser University chancellor and governor of The Vancouver Board of Trade. More photos on pages 8 and 9. Photo: kim stallknecht said, “you have to protect, treasure, Lessons in leadership · 12 and nurture your companies as if ourselves too seriously.” experience with a cancelled Ameri- tourism company. they’re human.” But it’s also about Branson said he makes a point can Airlines flight from Puerto Rico “I love to dream and I love to try Board of Trade heads to overcoming obstacles. “Virgin is a to find room to laugh in between — while “a beautiful lady” awaited and make dreams become a reality. London and Milan · 13 challenging brand because we nor- all the serious stuff that comes with him on the British Virgin Islands — I always wanted to go into space. mally take on corporations much running an international empire — Branson, being the innovative entre- But space has been run by govern- bigger than us. We like to get in there which makes for a better work en- preneur that he is, found a solution. ments to date and they haven’t really Director Calvin Helin wins and shake them up by innovating, vironment for your employees and “I managed to charter a plane, been interested in you, or me, or prestigious book award · 15 and bringing in better product,” a better experience for customers. got a blackboard, wrote $35 single anybody in this room, or our kids, he said. “It’s important to get good value fare — Virgin Airways I called it — or our grandchildren going into @boardoftrade A key to Virgin’s success and what for money,” he said. and managed to sell-out all the other space, so we’ve finally decided ‘let’s Branson believes to be important Something Branson would un- people who were bumped and we give it a go.’” /VancouverBoardofTrade with any brand is remembering to derstand well, since most of his filled up our first plane.” It’s this ability to smile through boardoftrade.com have fun. “We have a lot of fun in business ventures have started “out Another venture born out of what we’re doing, so we don’t take of personal frustrations.” After a bad frustration is Virgin Galactic, a space turn to page 8 See our full events calendar at EVENTS CATCH-UP eevveennttss ccaalelennddaarr upupddaatete www.boardoftrade.com The Vancouver Board of Trade See our full events calendar at www.boardoftrade.com television broadcast schedule

GET ON BOARD: A Conversation with Week beginning Friday, June 8, 2012 Wednesday, June 20, 2012 Thursday, June 28, 2012 Sir Richard Branson Sunday, June 10 Members’s Reception Members’ Reception at Leaders of Tomorrow Sir Richard Branson, founder, Virgin Group at Hastings Racecourse Arts Club Theater Golf Spectacular 5:30 – 7:30 p.m. 6 – 10 p.m. 5 – 8:30 p.m. PEOPLE AND SUSTAINABLE MINING: Week beginning Hastings Racecourse Arts Club Theatre Queen Elizabeth Park Pitch & Putt Key assets to B.C.’s economic future Sunday, June 17 — Granville Island Stage

Karina Briño, president and CEO, Mining Association of Wednesday, June 20, 2012 Tuesday, June 26, 2012 Friday, June 22, 2012 Networking Roundtable BCLC: Successes, strategies GOING GREEN: ABORIGINAL OPPORTUNITIES FORUM 2012 Week beginning and innovations for 7:30 – 9 a.m. For business, people, and Lunch keynote: Giindajin Haawasti Guujaaw, Sunday, June 24 regulated gambling in B.C. Renaissance Vancouver the planet President, Haida Nation Harbourside Hotel 12 –2 p.m. 12:30 – 3 p.m. Vancouver Convention Centre Week beginning B.C. BUDGET 2012 keynote — West The Hon. Christy Clark, Premier, Province of Sunday, July 1 Wednesday, June 20, 2012 Julian Taylor, Chair of Michael Graydon, President and British Columbia 125th ANNUAL Sustainability Committee Chief Executive Officer, British The Hon. Kevin Falcon, Finance Minister and GENERAL MEETING: Columbia Lottery Corporation Deputy Premier, Province of British Columbia Fostering and celebrating speakers success built to last Thomas Mueller, Sponsored by: President and Chief Executive BCLC BUDGET 2012: Canada’s resilience in the face Week beginning 10 a.m. – 2 p.m. Officer at Canada Green Building of global economic turmoil Sunday, July 8 The Fairmont Hotel Vancouver The Honourable James Flaherty, PC, MP, — British Columbia Ballroom David Ramslie, City of Vancouver Thursday, June 28, 2012 Minister of Finance, Government of Canada Sustainability Dept. Mark Thompson, Members’ Reception Operating Executive, Business Lome Craig, SHAW broadcasts one Board of Trade event per week on channel 4. at Chandler Associates founder of Unicycle Creative Scheduled time slots are Sundays at 6:30 p.m., Mondays at 8 a.m., Growth & Change Expert, Architecture & Zipcar Bestselling Author Dennis Ranahan, Metro Thursdays at 11:30 a.m. and Fridays at 3:30 p.m. Broadcast times 11:45 a.m. – 2 p.m. are subject to change. Visit our YouTube channel for more video Vancouver Incoming Chair: Ken Martin, Chandler Architecture highlights at www.youtube.com/theboardoftrade. President and Chief Executive Alex Boston, HB Lanarc- Golder

Officer, Pacific Blue Cross Alberto Cayuela, Assistant Direc- Wednesday, July 4, 2012 Presenting Sponsor: CN tor of UBC Sustainability Opera- Leaders of Tomorrow Get Noticed Media Partners: CBC, The tions Interview Night Vancouver Sun, The Province Coming up in the next issue of Sounding Board, look for special Presenting Sponsors: Chair’s Table Sponsors: HDI, 5 – 7:30 p.m. features on event management, workplace wellness, education and Fortis BC, Perkins & Will Pacific Blue Cross, Port Metro Coast Coal Harbour Hotel development and e-marketing. Supporting Sponsor: BC Hydro Vancouver, RBC, Teck, TELUS — Coal Harbour Room A Print Sponsor: Hemlock Printers SUBMISSIONS: Does your company have news to share? Send your submissions (350 words max.) to Greg Hoekstra at editor@ boardoftrade.com. Please confirm you are a Board of Trade member in your email. For more on upcoming features, visit www.boardoftrade. Register at www.boardoftrade.com or email [email protected] com and click on Sounding Board under the resources tab. Scan this QR code to see more on your mobile device >

ADVERTISING: For print and web ad rates contact Malcolm Smillie at [email protected] or 604-640-5486. Media Intelligence Monitoring Research Solutions Measurement Analysis Reports Studies Media Intelligence Monitoring Research Solutions Measurement Analysis Reports Studies MediaTalk Intelligence to us ! Monitoring Research Solutions Measurement Analysis ReportsWhat speaker, Studies topic or issue do you want explored? Media Intelligence Monitoring Research Solutions MeasurementWe’ll look into it. Email: [email protected] Analysis Reports Studies Media Intelligence Monitoring Research Solutions Measurement Analysis Reports Studies Media Intelligence Monitoring Research Solutions Measurement Analysis Reports Studies Media Intelligence Monitoring Research Solutions Measurement Analysis Reports Studies Media Intelligence Monitoring Research Solutions Measurement Analysis Reports Studies Media Intelligence Monitoring Intelligence Monitoring Research Solutions Measurement Analysis Reports StudiesFuel Media Decisions. Intelligence Drive Results. Monitoring Research

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2 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® member news Success built to last Board launches exclusive Celebrate The Vancouver Board of Trade’s legacy at group benefits program our 125th Annual General Meeting on June 20 Members now eligible for affordable insurance coverage board of directors. by jerrie lynn morrison through partnership with Pacific Blue Cross Thompson is an international expert Many businesses struggle to survive advisor on leadership and has worked portunity to obtain affordable group benefits by iain black for even five years, while others survive face-to-face with many of the world’s with a variety of coverage levels to choose and succeed in spite of the chang- best global leaders and entrepreneurs, in- In late 2011, we started a comprehen- from. These plans are available to one or ing social landscape cluding Sir Richard sive analysis of more than 100 boards of more person companies and offer outstand- and global economic Branson, Steve trade and chambers of ing convenience, service, markets. Jobs, Warren Buffett, commerce across North and flexibility. The Vancouver Michael Dell, and America. Driving this Vancouver Board of Board of Trade is a Bill Gates. was a decision to assess, Trade Members now have prime example of In his first refresh and improve our exclusive access to the an organization that keynote address package of “member Pacific Blue Cross — Blue has excelled at being to The Vancouver privileges,” to assemble Chip and Blue Chip Plus a trusted business Board of Trade, a unique suite of offer- Plan. Coverage available voice on both the Thompson will drive ings available exclusively includes, life, accidental provincial and na- compelling themes, to members of The Van- death and dismember- tional stage. including boosting couver Board of Trade. ment, dependent life, For more than profits in volatile The result is a list of critical illness, extended 125 years, The Board markets, building exclusive benefits that health and dental insur- of Trade has helped world class teams are not only highly rel- ance. shape and influ- and leveraging evant to today’s business We believe a strong ence the identity of change into oppor- leaders, but frankly the benefit plan is a smart both Vancouver and tunity. most compelling collec- Iain Black, president and CEO, investment for any busi- British Columbia. Members, join tion of member benefits The Vancouver Board of Trade ness as a means to help But how do suc- On June 20 business growth and change expert us for this marquee of any board of trade or attract and retain talented Mark Thompson will share insights on leadership. cessful organiza- event, as we cel- chamber of commerce in North America. staff, increase employee satisfaction, and tions, such as The ebrate our storied Today we are very pleased to announce ensure that you and your family gain access Vancouver Board of Trade, remain rel- legacy and look forward to continued that The Vancouver Board of Trade has to group benefits. evant over time? evolution, leadership and long-term entered into a partnership with Pacific Blue To learn more or to receive a complimen- On June 20, business growth and success. Cross, British Columbia’s largest and most tary quotation, contact Pacific Blue Cross at change expert Mark Thompson joins us trusted provider of cost-effective health, (604) 419-2BOT (2268) or email VBOT@pac. to celebrate The Board of Trade’s 125th For more on what to expect from Mark dental, life and disability benefits. bluecross.ca. Annual General Meeting and welcome Thompson’s keynote address, read his Pacific Blue Cross now offers Vancouver Iain Black is president and CEO of The our incoming chair, Ken Martin, and guest column on page 5. Board of Trade members an exclusive op- Vancouver Board of Trade. Leadership loves company Welcome to some of our newest members!

A Catered Affair Hospitality Inc. Dekker Hewett Group Lavigne Organic Skincare SpringHill Suites Seattle www.acateredaffair.ca www.dekkerhewettgroup.com www.lavigneorganics.com Downtown Hotels 250-681-1198 604-643-0285 604-931-6769 www.shsseattle.com [email protected] 206-254-0500 First Nations Matchmaker for Hire Big Fish Interactive Inc. Employment Society www.matchmakerforhire.com Terus Construction Ltd. www.bigfishinteractive.com www.fnes.ca 778-552-3350 www.terusconstruction.ca 604-730-8882 604-605-8901 [email protected] 604-575-3689 [email protected] [email protected] Giorgio’s For Men NovaGold Resources Inc Shannon Thompson James Black www.giorgiosformen.com www.novagold.net 604-484-7023 www.cnsx.ca 604-682-2228 604-412-4344 604-331-1213 x227 [email protected] [email protected] [email protected] University Golf Club www.universitygolf.com Green Coast Rubbish Purdy’s Chocolates 604-224-7799 The BMW Store www.greencoastrubbish.com www.purdys.com [email protected] www.thebmwstore.bmw.ca 604-230-4530 604-454-2777 604-659-3200 [email protected] Xerox Canada Ltd. Jeff and Simon Realty Skyrocket Digital Inc. www.xerox.com Caron Business Solutions Inc. www.gvrdproperties.com www.skyrkt.com 604-668-2300 www.caronbusiness.com 604-723-4512 604-628-7667 604-291-6311 [email protected] [email protected]

3 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® chair’s message A year in review publisher The Vancouver Board of Trade

editor Greg Hoekstra, 604-640-5450 On June 20, 2012, at the 125th Laying a foundation for team- [email protected] Annual General Meeting of The work — not only within The Board design Greg Hoekstra, 604-640-5450 Vancouver Board of Trade, I will of Trade, but also in the greater com- [email protected] proudly pass the symbolic gavel into munity — was another mandatory the capable and competent hands goal I set at the beginning of my year, Ryan Kearns, 604-640-5465 [email protected] of incoming chair Ken Martin, with and I would accept nothing short of whom I have worked closely during success. advertising representatives Malcolm Smillie, 604-640-5486 this unique year of transition. As a non-partisan organiza- [email protected] On that day I will also speak tion, it is crucial that The Board of Wendy Lisogar-Cocchia, chair, about our current board of directors, Trade work closely with the current The Vancouver Board of Trade Want more information about joining The Vancouver Board of Trade? Call 604-640-5460 or email [email protected]. which I am proud to say is now led governments at all levels, and I am of Trade delegation boarded a spec- by The Board of Trade’s multi-talent- proud of our team’s commitment tacular Virgin Atlantic Airways ed president and CEO, Iain Black. to strengthening government rela- plane to study best practices in the But more on Iain in a moment. tions so The Vancouver Board of world-class cities of London and Reflecting on our accomplish- Trade is at the table addressing your Milan. The urban economic mission ments for 2011-2012 brings me back concerns. was organized by Maninder Dhali- to my first day on the job as your Collaboration with other power- wal and Ray Williams and was the chair, which began approximately ful organizations was also strength- result of the hard work of one of our ten hours after our city was shocked ened throughout the past year via most active committees — the Com- Sounding Board is the official publication of The Vancouver Board of Trade and is the by the 2011 Stanley Cup riot. various initiatives. I would like thank munity Affairs Committee. major communication vehicle with members. The publication is sent automatically to all Board of Trade members. Additional copies are sent to downtown Vancouver. Quite understandably, the day the Business Council of British Co- One day prior, on May 25, The ISSN: 0381-5471. The views expressed by contributing writers are their own and do began with both Premier Christy lumbia, the BC Chamber of Com- Board of Trade hosted an unfor- not necessarily reflect the policies or positions of The Vancouver Board of Trade. The Clark and our keynote speaker, merce and Tourism Vancouver, gettable address by Sir Richard Vancouver Board of Trade reserves the right to edit all submissions for content, length, style, format and legality. Lesley Stahl, calling to confirm the among many others, for working Branson at the Vancouver Conven- The Vancouver Board of Trade is Vancouver’s chamber of commerce. Since 1887, The event was still on. It was on that first closely with our volunteers from the tion Centre. The event drew a sold- Board has been an active proponent of business in Vancouver. The World Trade Centre day that I realized the strength and first day of my term. out crowd of more than 1,400 people Vancouver is the international division of The Vancouver Board of Trade and is affiliated value of a united team. This was an important year for — The Board’s highest attendance with more than 300 WTCs worldwide. As we faced the massive task redefining how The Board of Trade recorded at a keynote luncheon. our mission statement of getting The Vancouver Board derives revenue to support valuable Sir Richard is one of the world’s The Vancouver Board of Trade works in the enlightened interest of its members to of Trade back on strong financial programs and services. As a result, promote, enhance and facilitate the development of the region as a Pacific centre for greatest entrepreneurs, philanthro- trade, commerce and travel. footing, I was thankful to have a tal- we saw many “firsts” in 2011 and pists and marketers. How amazing ented and skilled group of dynamic 2012. it is to have Virgin as a part of our our basic principles The Board believes that the market system is the only system that works effectively in directors — each one a strong leader Our first annual Director’s Golf Vancouver community. the allocation of scarce economic resources for efficient and stable economic growth in their own field. Classic was a resounding sold-out After 24 years as managing direc- and job creation. The Board recognizes the imperfections of the market system and I was fortunate to work closely success. The Governors’ Banquet, tor, Darcy Rezac — the man who supports the need for publicly provided services such as social services, health services and public education. The Board supports the philosophy of less government involve- with an expanded executive board which honoured Peter Brown and introduced me to The Vancouver ment in the business sector and believes that governments should not do what can be of nine, to have the council of gov- Teck Resources, inducted Jason Board of Trade back in 1995 — done in whole or in part by the private sector. ernors at my disposal, and to be McLean into the council of gover- retired in 2011. As a result, a selec- Publications Mail AGREEMENT No. 40011551 guided by the steady hand of the nors, and was aptly co-chaired by tion committee was formed to RETURN UNDELIVERABLE CANADIAN ADDRESSES TO incomparable 2011 acting president Ken Martin and Lara Dauphinee, search for a new leader. the vancouver board of trade/world trade centre vancouver Suite 400, 999 Canada Place and CEO, Grayden Hayward. also set records. These incredible I’m positive by now most of you Vancouver BC V6C 3E1 I had great expectations for the success stories are only possible have met the energetic and enthu- [email protected] year ahead, but it was going to take with our volunteer base of dedicated siastic Iain Black, who officially a lot of work and an immense team high achievers who truly work as a accepted the role as president and Executive committee effort to get there. I thought about team. CEO on August 24, 2011. I would chair Wendy Lisogar-Cocchia how, 10 years earlier, my mentor and Speaking of recognizing the like to extend my sincere apprecia- CEO, Century Plaza Hotel & Absolute Spa Group Vancouver Board of Trade governor efforts of those who often work tion to Iain for taking on this role, as senior vice-chair Ken Martin, President & CEO Pacific Blue Cross Peter Legge had called to congratu- their magic behind the scenes, we well as accomplishing many of the vice-chair Elio Luongo, Canadian Managing Partner - Tax late me on becoming a Vancouver thought it most deserving to start important tasks at hand. While Iain KPMG LLP Board of Trade director. a new legacy by announcing the only started eight months ago, the vice-chair Dennis Skulsky, President & CEO As I began my year as chair, first annual Volunteer Appreciation BC Lions Football Club multi-tasking he has demonstrated

secretary-treasurer Jack McGee, CD, President Peter called again, this time, to ask Awards. Mark your calendars to “give is outstanding. The staff are truly The Justice Institute of BC what my goal was as the 124th chair. thanks” during Thanksgiving month amazing, and one of the highlights immediate past chair Jason McLean, President & CEO Without hesitation, I told him it was with our second annual Volunteer of the past year that I will cherish The McLean Group to leave the place in better shape Appreciation Awards this fall. forever is the opportunity to work president and ceo iain Black, The Vancouver Board of Trade than I had found it, and to leave As a chair, the epitome of volun- with the team. There were not too board of directors a legacy which would benefit The teerism is defined by your executive many days that I wasn’t in com- janet austin YWCA Vancouver Board of Trade for years to come. board — a braintrust with decades munication with Sandra Allen on kevin bent Pacific Newspaper Group The idea? To provide The Van- of experience as Board of Trade The Board’s successful events team, george cadman, qc Boughton Law Corporation dave cunningham TELUS couver Board of Trade with its very directors. Greg Hoekstra on The Board’s com- lara dauphinee Fiore Financial Corporation, Fiore Group own week of celebration — a time in This year, we will regretfully say munications team, or Ellen Norris calvin helin RCI Capital Group Inc. our beautiful city that highlights the farewell and extend our most heart- craig hemer odgers Berndtson on The Board’s... everything! terence hui Concord Pacific Developments Inc. work and accomplishments of The felt appreciation to Jack McGee, At the 2011 AGM, I identified my richard jaffray Cactus Restaurants Ltd. Board of Trade. president of the Justice Institute top three priorities for my year as moray keith Dueck Auto Group v. paul lee Vanedge Capital The result? A proclamation by of British Columbia, who served chair, and now it’s time to check in. robert lenarduzzi, obc Vancouver Whitecaps FC City of Vancouver Mayor Gregor The Vancouver Board of Trade as a My first priority was economic sacha mclean Blackcomb Aviation LP Robertson, which was presented director for eight years and spent development and job creation, and tim manning RBC Royal Bank derral moriyama BMO Bank of Montreal on the 25th day of the first month five years as secretary-treasurer (a thanks to the tenacious leadership gordon nelson Group of 2012 (1/25), in honour of The very active five years, I must add). of Moray Keith, chair of The Board john w. nightingale Vancouver Aquarium Board of Trade’s 125th anniversary. Amongst many accomplish- tina osen Hub International of Trade’s Economic Development david podmore Concert Properties Ltd. On behalf of our entire organization, ments, Jack’s most recent was co- Committee, a great deal of policy david m. poole Scotiabank I would like to express our apprecia- chairing the governance task force work has been accomplished in this tracy redies Coast Capital Savings Credit Union dr. mark schonfeld BC Medical Association tion to Mayor Robertson for a day with Ken Martin, your magnificent area. Of course, economic growth jon schubert ICBC that will never be forgotten. incoming chair. The governance can be measured in a number of lorne segal Kingswood Properties Ltd. A few months later, B.C.’s Minis- review was conducted by a talented different ways, including celebra- robin silvester Port Metro Vancouver ron w. thiessen Hunter Dickinson Inc. ter of Jobs, Tourism and Innovation, task force, with special thanks going tory ones. I’d be remiss if I didn’t Pat Bell, presented a provincial to Janet Austin and George Cadman extend congratulations once again standing committee chairs proclamation at our Chair’s Recep- for their tremendous contributions. to Dennis Skulsky, a fellow director communications Hagan Ainsworth, MacLaran McCann Vancouver tion. Moving forward, the Province Senior vice chair Elio Luongo’s at The Vancouver Board of Trade and community affairs Ray Williams, Ray Williams Associates membership marketing Mary Anne Davidson, Acciona Infrastructures of British Columbia will now rec- strategic plan also kicked into gear president of the BC Lions Football small business council Victor C. Wong, Make It Business ognize April 11 to 16 as Vancouver this year and was very successful. turn to page 5 Board of Trade week! On May 26, a Vancouver Board

4 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® events and speakers

New Border Action Plan needs At the podium action from Western Canadians

by donald alper for people and cargo. Trade to not only provide information and To accomplish this, the governments feedback to the Beyond the Border working In 2011, U.S. President Barack Obama and are looking at ways to expand participation group, but also to develop a broad-based coali- Canadian Prime Minister Stephen Harper in trusted traveler and shipper programs, tion of regional organizations and individuals signed a deal that promises a broad menu of conduct more pre-clearance of shipments to actively participate in the ongoing Beyond potential changes and improvements at the before they reach the border, and make the Border process. Canada-U.S. border. things easier for business travelers who cross Donald Alper is director of the Center for The Beyond the Border Action Plan has regularly. Canadian-American Studies and the Border received widespread interest because of the The new Border Action Plan has several Policy Research Institute at Western Washington huge potential to improve and streamline the provisions that will directly benefit the Pacific University in Bellingham, Washington. greg hoekstra Photo: trade and security relationship between our region. Amtrak southbound trains will be “We’re focusing on the drivers two countries. faster and more reliable because security in- SAVE THE DATE! of job creation: innovation, However, many of the provisions require spections will take place in Vancouver rather investment education, skills, close and continuing attention to ensure than at the border in Blaine. BEYOND THE BORDER: and the power of our commu- they are defined and enacted. It is vitally Lanes and booths that can accommodate Making the Action Plan work for you nities.” The Honourable Tony important that Canadians are proactive in NEXUS travelers will be expanded at some or Clement, president of the Tuesday, Oct. 24, 7:30 a.m. to 2 p.m. the development process. While also vital to all of the four main crossings in this region. Treasury Board, Government the USA, Americans have other interests and The U.S.-Canadian joint program allows pre- Keynote breakfast speaker: of Canada, May 22, 2012 distractions. screened, approved travelers faster passage. Christopher Sands, senior fellow, To date, the U.S.-Canada Beyond the Business travel will be made easier by bringing Hudson Institute, Washington, D.C. Border Working Group, made up of top govern- more business groups into “expedited cross- Morning panel 1: ment officials from both countries, has made ing” programs. Truck congestion will be eased The Beyond the Border Action Plan: progress. The officials are working to align by streamlining the processing of documents How will it improve the border? the countries’ assessments of threat, improve by customs and other government agencies. Morning panel 2: information sharing, develop a mechanism to Fixing problems is what this deal is about. Border impacts in the Washington- jointly record when travelers leave and enter But, this is also an opportunity to envision British Columbia region each country and implement a more sophis- what else can be done. What could be accom- Keynote luncheon speaker: ticated process for screening cargo and pas- plished in this dynamic region if our energies John Manley, president and CEO, sengers before they first enter North America. and resources were focused at least as much Canadian Council of Chief Executives Among the most welcome goals of the on leveraging the assets of this border region (Invited) greg hoekstra Photo: negotiations is the promise of reducing red as they are on managing border problems? Followed by an opportunity to get ““We are a responsible sector. tape for travelers and shippers, including the We are more than pleased to join forces involved in a policy discussion. We do care about the en- elimination of most duplicative inspections with members of The Vancouver Board of vironment.” Karina Briño, President and CEO, Mining Association of British Colum- Three critical ways to define success bia, May 15, 2012

by mark thompson What do they wish their legacy to be and are to your internal workforce, creating a tool they properly focused on that outcome? One to inspire greater creative commitment and In my upcoming keynote address to The Van- of the fascinating dividends from this kind of collaboration of employees who are broadly couver Board of Trade on June 20, I will discuss inquiry is that many clients have not consid- distributed. one of the foundations of my bestselling book ered these questions in a thoughtful way, and The steps you take as a leader and as an or- Success Built to Last. the conversation itself evokes a very beneficial ganization to understand these three essential The question: “What are the three funda- process that deepens relationships with clients. dimensions of success (and create lifecycle mental factors that galvanize change in every ThoughtStyle partnerships) involve a sort of “merger” with person?” How does the client think about and your clients. Through hundreds of interviews, my provide resources for his core passions for As you increase your understanding of

research has enabled me to dive deeper into this business? What do they do for this kind of their systems, processes, measurements, and greg hoekstra Photo: understanding how world-class clients are work? How do they invest in innovation and culture, you link yourself with global clients “Sustainable growth is not motivated to build partnerships and further use creative tools and core competencies to in ways that will produce more sustainable just a challenge for UK, but their commitment to leaders and their organi- improve service? growth, ignite greater loyalty, generate higher a challenge for the world.” zations. I’ve discovered that executives define ActionStyle profitability and build more meaningful rela- Lord Green, Minister of success in three critical ways: How does the client measure progress and tionships over the long term. State for Trade and Invest- Meaning take action to get things done? What system In other words, you will create success ment, British Government, It’s your job as a leader to determine what is in place to accomplish goals and create an built to last. May 4, 2012 kind of lasting impact the client hopes to have opportunity to grow the business? Bestselling author Mark Thompson will in growing this business. What is their vision When you clearly identify these three deliver a luncheon keynote at The Board of for customers and what market solutions do dimensions of success with clients and em- Trade’s 125th Annual General Meeting on June For more information visit they seek? How might they partner with others ployees, you can form more effective, lasting 20. To register visit www.boardoftrade.com or www.boardoftrade.com to create this vision and reduce their risk? relationships. These same factors also apply email reservations @boardoftrade.com.

from page 4 Vancouver, and Larry Berg, president of the Workplace, which featured six-time Olympic Premier Clark’s first post-budget address in Vancouver Airport Authority, for their con- medallist Clara Hughes and George Cope, February 2012. Club. When the Lions clawed their way to tinued support of our organization. president and CEO of Bell. The Vancouver Board of Trade is known as victory at the 99th annual Grey Cup last No- My third and final priority was to focus A personal goal for me this year was to “the organization” that draws top-tier speakers vember, they also generated $118 million in on mental health issues. Incredible work was assist in attracting world-class speakers and to this city, and our team is more committed to economic benefits for our province, and drew accomplished this year by our Mental Health, events that would help to make The Board of this role than ever, with a new event strategy 130,000 fans to our city – 33 per cent of whom Wellness and Well Being Task Force, under the Trade’s 125th year spectacular. And they did, committee led by the brilliant Janet Austin. came from outside B.C.! leadership of chair Mary Collins. In February, from the dynamic Lesley Stahl of 60 Minutes I have a tremendous passion for The Van- My second priority was international trade, The Board released a landmark report entitled to talk-show host Ellen (it’s always great when couver Board of Trade, and would truly do with a goal of helping to strengthen transpor- Psychologically Healthy Workplaces: Improving you can just go by one name) and of course, anything for The Board... well almost anything. tation sectors. This past year, The Board has Bottom Line Results and Employee Psycho- the inimitable Sir Richard Branson. Flying into a hurricane to attend the Canadian worked closely with our partners at CN Rail, logical Well-Being, which Mary unveiled at Timely and relevant events also provide Chamber of Commerce’s AGM in St. John’s YVR and Port Metro Vancouver to maintain the Canadian Mental Health Association’s tremendous membership value and The was pushing it a tad, but our APEC resolution a high-level view of transportation planning Bottom Line Conference. This report formed Vancouver Board of Trade is always proud be did pass as a result! and decision-making concerning the move- the backbone of The Board’s policy accom- the first to bring its members important de- We achieved amazing results together over ment of goods, people and services in Metro plishments for 2011-12, and built upon the velopments, such as the unveiling of Premier the past year, and the lifelong friendships Vancouver. Special thanks go to Board of Trade work accomplished at our half-day forum in Christy Clark’s B.C. Jobs Plan in September made along the way are two things I thank you directors Robin Silvester, CEO of Port Metro November, Let’s Talk – Mental Health in the 2011 and Finance Minister Kevin Falcon and for. It has been an honour to serve you as chair.

5 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® SOV Partner events calendar

Concord Pacific is the found- ing sponsor of the 24th annual Rio Tinto Alcan Dragon Boat Festival. This first-of-its-kind event has grown to become a grand celebration of Canada’s unique multicultural heritage with exciting programs and professional performances by well-known entertainers. The festival takes place June 15 – 17. For more info visit dragonboatbc.ca/home

The Vancouver Canadians Members of the championship BC Lions Football Club sport their new 2012-13 home Club has unveiled its and away jerseys during a launch party held last month. Club president and CEO Dennis Skulsky said the team made the decision to stick with its iconic orange jersey colour 2012 promotional schedule, because ‘fans have indicated they do not want us to tinker with that.’ submitted photo which comes out swinging on June 20 when the team open their home schedule BC Lions unveil at Scotiabank Field at Stadium. This summer, the Canadians will have new jerseys nine week day Powersmart ‘Nooners along with five A&W As the saying goes, you don’t and produced jerseys that have Family Fun Sundays all. For mess with a good thing, and fans increased elasticity, improved those who like to be dazzled, of the BC Lions will be pleased to resiliency and moisture wicking fireworks will illuminate the know that the launch of the club’s technology. All re-engineered sky above Scotiabank Field new home and away jerseys jerseys will have the same game- on eight different occasions, by Reebok does not include a changing technological improve- including Opening Night. drastic change from its current ments, but the design updates With a combination of events, look. are unique to each team. appearances and giveaways, But ask the players if their “I love the updated feel,” said the Vancouver Canadians jerseys have changed and they’ll Lions veteran receiver Geroy have something for fans of tell you it’s like night and day, as Simon, who was on hand to all ages over the course of the Lions, along with West Divi- model the new look and will be the 2012 season. Visit www. sion rivals Edmonton, Calgary wearing it proudly as he pursues canadiansbaseball.com for and Saskatchewan, unveiled a new career mark for receiving more info and full schedule. their 2012 jerseys at events across yards when the Lions kick off the Visit Vancouver’s Western Canada last month. 2012 season on Friday, June 29 Coast Capital Savings is “Orange is our colour and our with a Grey Cup rematch versus proud to present their 11th fans have indicated that they do the Winnipeg Blue Bombers. terracotta warriors annual charity golf tourna- not want us to tinker with that,” “It literally fits like a glove ment at the Northview Golf said club president and CEO and makes holding almost im- The British Columbia Lions the cultural diversity of our prov- and Country Club on June 26. Dennis Skulsky. possible for defenders. This Society for Children with Dis- ince and to promote civic pride. The proceeds of this event will “Our look continues to be kind of technology changes the abilities has released an official The sculptures will be on go to the VGH & UBC Hospi- unique among the rest of the game and that’s exciting for both map identifying the location of display from April to September tal Foundation in support of teams in the league and our only players and fans.” terracotta warriors throughout 2012. After the display period, the depression research. A silent change is the removal of the black Fan jerseys have also gone Metro Vancouver. sculptures will be sold at auction auction, taking place in the ribbing on both the home and under the proverbial microscope Similar to the BC Lions Soci- and all the proceeds will benefit clubhouse, will follow the away jersey. The technological and as a result, the replica model ety’s Orcas, Bears and Eagles... the BC Lions Society’s Easter Seals tournament. For more info or updates in both the authentic available now is a more comfort- in the City Public Art Projects, Services. to register please visit www. jerseys and the version available able fabric and features optional limited edition terracotta warrior For more information on the coastcapitalsavings.com to fans however, are significant.” number kits that more closely sculptures have been sponsored project, the location of the war- The CFL, along with Reebok, resemble the “sewn-on” look of by companies, organizations riors, or to download a copy of completed a two-year re-en- authentic jerseys. and individuals — including The the map, visit www.terracottawar- Spirit of Vancouver ® calendar gineering process in close col- For more information visit Vancouver Board of Trade — and riros.ca. compiled by Avalon Doyle. laboration with all eight teams www.bclions.com. painted by B.C. artists to celebrate

Proud partners of spirit of vancouver® founding premier PARTNERS

Premier PARTNERS Supporting PARTNERS BC Hydro British Columbia Lions Society for Children with Disabilities HUB International Ltd. PNE Sauder School of Business BC Lions Vancouver Canadians

6 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® From left to right: Iain Black, president and CEO of The Vancouver Board of Trade; Derral Moriyama, senior vice-president, Greater Vancou- Peter Hall takes questions from the audience while Vancouver Board of Trade president and ver Commercial District, BMO Bank of Montreal and director of The Vancouver Board of Trade; Peter hall, vice-president and chief economist , CEO Iain Black looks on at a May 17 luncheon at the Four Seasons Hotel Vancouver. Export Development Canada; and Scott Shepherd, interim chair of Ridley Terminals Inc. Photos: greg hoekstra Cutting through the notion of ‘new normal’ Export Development Canada’s chief economist shares insights on what to expect in 2012-13

by avalon doyle we have for the future.” As for slowing international address, Hall advocated for the and the public sector in the Ameri- But Hall doesn’t want people to markets such as the BRIC coun- American market. Despite those can economy.” Peter Hall, the vice-president and believe it. tries — which has many people who believe the US economy isn’t “It’s interesting to note that con- chief economist for Export Develop- “I don’t disagree that we have worried — Hall said worth investing in, struction is actually making a come- ment Canada, was cutting through lower average growth, and we can they were tempo- Hall said the fore- back,” added Hall. “And numbers the notion of “new normal” in his expect lower average growth. But rary fall-backs and “[New normal] is casts are showing released just a couple of days ago address to The Vancouver Board of I believe that there is a story to tell Brazil, Russia, India, the mantra of the something very dif- corroborate a very strong growth Trade on May 17. behind that story,” said Hall. and China would all ferent. trend in U.S. housing starts.” “It’s the mantra of the moment. “We need to understand what recover and be stron- moment. Like any “I believe the US This is especially good news for Like any good mantra, it has average growth means and to ger than ever. good mantra, it economy is recov- B.C., as it will ignite the forestry drummed its way into our heads,” uncover where the opportunities “They are not ering now. I believe industry again. said Hall at the event, which took are in the world, because I don’t the global growth has drummed they will be in “This sounds to me like a world place at the Four Seasons Hotel believe ‘new normal’ means that we engines that can its way into our balance by the end economy that’s benefiting a Cana- Vancouver and was sponsored by don’t have fast growth opportunities carry the rest of the of this year, and that dian economy that’s benefitting a Export Development Canada. that we can take advantage of, and world — they’re heads.” true recovery will B.C. economy across a multiplicity “It’s influencing the way that we I don’t think it means that even the just not at the state happen in 2013,” he of industries.” think about the world economy and fast growth opportunities that are of maturity that said. The biggest problem facing us, the way that we operate, the way that out there are few in number. I believe enables that to happen,” said Hall. “There are very different things believes Hall, is accommodating the we make plans, and the aspirations there are a lot of them.” On a surprising note in his going on between the private sector growth coming our way. A competitive edge for Canadians in Southeast Asia Vancouver Board of Trade helps identify business opportunities available in Vietnam during half-day seminar

by bill johnston Associates; Dan On, president of coms, transportation, schools, Commerce. that it has attracted investment Dan On Foods; Michael Nicho- hospitals, power plants — as well Panellists also shared insights from dozens of Korean and Tai- On June 1, Lower Mainland busi- las, Southeast Asia and Oceania as for much needed reforms in its with the audience on Vietnam- wanese contract manufacturers, ness representatives were briefed director with the B.C. Ministry education, financial, legal and ese cultural distinctions which as well as leading global firms on trade and investment oppor- of Jobs, Tourism, and Innova- regulatory frameworks. impact business negotiations. such as Intel, Canon, Panasonic, tunities in Vietnam at a half-day tion; and Bill Johnston, former Seminar co-sponsor Becamex Vietnam has a highly literate Unilever and Nike. seminar hosted by The Vancouver Canadian consul general in Ho described the ambitious infra- population of almost 90 million Canadian investors are rarer, Board of Trade. Chi Minh City. structure programs being un- people — the second largest in but still include the likes of Tal- The event, presented in part- Despite recent setbacks, dertaken in Vietnam’s leading Southeast Asia and thirteenth isman and Manulife. Canadian nership with Becamex and sup- Vietnam represents one of the business-friendly province, Binh largest in the world. educators are also flocking to ported by the Department of globe’s most attractive emerg- Duong, on the outskirts of its One third of Vietnamese Vietnam, signing a number of Foreign Affairs and Interna- ing markets and a regional Asian largest and most dynamic busi- people are between 10 and 24 curriculum partnerships as well tional Trade, featured six subject business hub of growing impor- ness hub, Ho Chi Minh City. years of age, resulting in a labour as attracting a record 1,000 Viet- matter experts from a wide variety tance. Other speakers described the force expanding by more than 1 namese students to Canada. of sectors. During the seminar, attend- many sources of help available million workers annually. Speakers included Lieu Van ees learned that Canada has to SMEs to hone entry strategies Vietnam has one of the fastest- Bill Johnston is the former Ca- Tran, president of Binh Duong much of the expertise to help and mitigate risk, including trade growing middle classes in Asia nadian consul general in Ho Chi Industrial Zones Authorites — Vietnam build for its next phase commissioners on the ground and enjoys more equal income Minh City and was a panellist at Vietnam Government; Dien Son of growth. Opportunities exist in Hanoi and Ho Chi Minh City distribution than the U.S. and a The Vancouver Board of Trade’s Vo, advisory and marketing di- for Canadian businesses when and assistance available from the lower public debt to GDP ratio June 1 seminar on business op- rector for Becamex; Christopher it comes to building all forms of Government of British Columbia than Canada. portunities in Vietnam. Runckel, president of Runckel & infrastructure — including tele- and the Canadian Chamber of It is perhaps not surprising

7 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® member news

Don Wright, president of BCIT, thanks Sir Richard Branson chats with Craig Kielburger, founder of the Vancouver-based charity Free The Children. Partial proceeds from Larry Berg, president and CEO of the Vancouver Airport Branson for sharing ‘his insights and his passion.’ the event helped support Free The Children as well as Branson’s own charity, Virgin Unite. Authority, introduces Branson on behalf of YVR. Branson urges businesses to become ‘a force for good’

from page 1 Africa. “I love Africans. I love Africa. I love ness leaders have a lot of entrepreneurial skills Today The Elders are working hard to the wildlife of Africa. The people are just ex- that politicians and social workers don’t neces- resolve global conflicts, and have made a adversity and find creative solutions where ceptional, and yet, they need a leg up,” said sarily have,” said Branson. “Use your entrepre- difference in countries such as Kenya, where others may find obstacles that has built the Branson. neurial skills to look at how to tackle issues in they helped peacefully form a coalition gov- Virgin Group’s reputation for smart market- He once loaned a woman in an African the same way you’d use your entrepreneurial ernment. ing initiatives. When the windmill-shaped village he was visiting $300 for a sewing skills to tackle business challenges.” When Taylor asked Branson what it is he salt and pepper shakers began disappearing machine which — four months later — It was after a failed attempt to resolve thinks society is doing wrong, he used our from Virgin Airways flights at costly rates, became employment for five people and his tension peacefully in Iraq before the invasion drug policy as a global issue that we are losing. they stamped each one with “pinched from loan was paid back. by Britain and America, that Nelson Mandela, “It was obvious that the war on drugs has Virgin Airways” – making them a dinner party “That got me interested in microfinance with the help of Branson and Virgin Unite, completely failed,” he said. “Treat drugs as a talking point. and how just giving people a little bit of a leg formed the Elders. health problem not as a criminal problem, For Branson, business isn’t just about the up like that, and if you can give a lot of people “We thought maybe if we could get the 12 because that has proven to work.” paycheque. “A business is you coming up with a leg up like that, the difference it can make.” wisest men and women in the world together Portugal — after moving the drug policy an idea to make a difference in other people’s That’s how Branson believes businesses can as a group of elders, headed up by Nelson from the criminal sector into the health sector lives,” he noted. become “a force for good” and not just rely on Mandela, that they could go into conflict — has seen dramatic drops in numbers of drug Branson said he takes the same approach politicians to do the social work. regions and try to bang heads together and to his philanthropic work, particularly with “I think that’s a great mistake. I think busi- resolve conflict,” said Branson. turn to page 9

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8 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® member news

Branson shares a laugh with Vancouver Board of Trade president and CEO Iain Black, left, and Mayor of Surrey Dianne Vancouver Board of Trade chair Wendy Lisogar-Cocchia (centre) and daughter Connie pose for a snapshot with Cory Watts, right, before a hearty serving of Branson’s favourite meal — shepherd’s pie. Montieth, star of the hit television series Glee. Photo: kim stallknecht

from page 8 always worked from home, which I’ve tried to encourage...I think it’s important, as a father,” use, drug-related crimes, and drug-related said Branson. “My kids grew up crawling, diseases, he said. “Do not do what Canada is running around as I was on the phone build- doing, which is to tighten up in the punish- ing Virgin but at least we were always close ment regime,” stated Branson firmly. “I would and together.” urge Canada to have a rethink.” Now his kids are grown —his daughter is a Despite his interest in political issues, doctor and his son makes documentary films— Branson said he does not intend to become but they are still just as close. This summer they involved personally. will be kite surfing the English Channel and “If you get involved in party politics it’s climbing the Matterhorn together. more difficult in some ways because the public “They love a challenge,” said Branson. “I then starts thinking that you’re only saying certainly wouldn’t want to hold them back, this because you’re pushing your party’s line because you only live once and you should or whatever,” said Branson. “It makes it more live life to its full.” difficult, I think, rather than easier to achieve what I want to achieve.” View the full photo gallery at www.facebook. In her closing remarks to Sir Richard, Taylor com/VancouverBoardofTrade or watch the asked about his family. video at www.youtube.com/TheBoardofTrade. “We’ve been very fortunate as a family. I’ve Branson embraces his new motto,“screw business as usual,” and threatens to cut off the tie of an event-goer.

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9 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® client: Lynne Cruz ad name: SoBiz publication: Sounding Board docket #: A16662 size: 5” x 7.5” colour: business blue template: sobiz_text_nofill photo: no designer: Erika proof 1: Mar 29, 2012 required: special notes: require colour and b&w files member news Ten language rules that Ambassadors can help you managers should master cultivate your social network

by ray williams Rule 7: Speak aspirationally. Messages by bill burns wisdom and practical experience in how need to say what people want to hear, that others can utilize their membership. Am- Why are some people adept at interviewing touches the heart and the soul, not just Here at The Vancouver Board of Trade, bassadors are paired-up with first-year for a job or inspiring others to act? Psy- the head; one of the most valued commodities is the members and understand the learning chologists who have worked with compa- Rule 8: Paint a vivid picture. Even development of a social network. curves that come with being a new member. nies to design their advertising campaigns better, for those people who are auditory What exactly does that mean? A social Whether it’s organizing objectives, and slogans, and political advisers crafting and kinesthetic, let them hear sounds and network is a structure made of carious steering towards specific contacts, gather- the brilliant speeches of politicians know feel things; connections, bonds, and ties that consist ing information, or understanding more the answer: the way that words are used Rule 9: Ask a question. A statement put generally of other individuals or organiza- about the various events and committees, influence, persuade, and motivate. in the form of a rhetorical question has tions. A social network indicates the ways an ambassador can act as a catalyst in Dr. Frank Luntz, author of the book more impact than just making a statement; in which they are connected through opening doors to new possibilities. Words That Work: It’s Not What You Say, Rule 10: Provide context and explain various social familiarities, ranging from At present, The Board of Trade is looking It’s What People Hear, and named the relevance. This is the “why” of your casual acquaintance, developing business for new people to join the Ambassadors “hottest pollster in America,” message, before you tell contacts, to close familiar bonds. Club to assist new members. If you are by the Boston Globe, gives “Credibility is them the solution. The maximum size of social networks open, outgoing, courteous, enjoy meeting us valuable insights on Luntz says that the cor- tends to be around 150 people and the and speaking with new people and want how subtle shifts in word very important. porate world is plagued average size around 124. Social network- to expand your working knowledge of usage can mean the dif- by shoddy language. Em- ing is a pivotal function in any sustainable the Board of Trade, the Ambassador Club ference between success If your words lack ployees and customers development model along side with efforts would like to hear from you. and failure. Luntz argues sincerity, they will are inundated with jargon to recognize and deal with environment People interested in joining need to that the key to successful and “ad-speak” and pro- concerns and the evolution of one’s busi- have some prior knowledge of the Board of communication is to put lack impact.” fessionals’ job jargon. ness so that new ways of profit can be Trade and its many committees and events. yourself in your audiences’ The real problem in our discovered. One year with the Board is mandatory shoes. common language today, The value of someone’s social network before considering to becoming a member Luntz outlines the 10 rules of effective Luntz argues, is that it has been so coars- reflects the depth and width of who that of the Ambassador Club. language that all leaders and managers ened and words once considered vulgar or person knows within their local and global Current club president Bill Burns will should master: obscene are now commonplace, with their communities. Such a distinction can be be stepping down from his duties and Rule 1: Simplicity: Use small words original meaning forgotten. called “social capital” and can be utilized elected vice-president Tracy Dallas will and avoid ones that people have to use a Finally, so much of our language today to develop business, personal recognition, take the chair for one year. The Ambas- dictionary to understand; is negative, harsh and aggressive, and all and conduct from a resource base that is sador Club will be nominating for a new Rule 2: Brevity. Use short sentences and too often people use words that divide, more than one individual or an organiza- vice president this month. fewer words; demean and humiliate others. Leaders in tion. In some ways your social network is If you’re interested in learning more Rule 3: Credibility is very important. organizations should recognize that the an expression and extension of yourself about the Ambassador Club please contact If your words lack sincerity, they will lack content and tone of their language can through those unique connections with Austin Nairn of membership services at impact; have great effect on people, and should others. 604-640-5481 or email anairn@board- Rule 4: Consistency. Repetition. Repeti- choose their words wisely to inspire, influ- Ambassadors are a unique and special oftrade.com. tion. Repetition; ence, and persuade for good purposes, and brand of individuals within The Vancou- Rule 5: Novelty. Offer something new not harmful ones. ver Board of Trade who understand the William J Burns is the owner and op- to say, or say something old in a new way; importance of developing their own social erator of Quantum Innovative Dynamics Rule 6: Sound and texture matter. How Ray Williams is president of Ray Wil- network, and can assist others in their and a seasoned generative life skills coach the words sound and fit together has as liams Associates and director of The Van- quest for a more purposeful network. who assists individuals and organizations much impact as the content of anything couver Board of Trade. For more info visit Ambassadors are engaged members to envision, perform and achieve at their you say; www.raywilliamsassociates.com. themselves, lending their knowledge, highest potential.

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PNEData:Marketing:MKTGMAC:back up drive:ADS:2012:Sounding Board:GS-January:PNE-SpecEvent-10.25x2.5 member news Understanding B.C.’s real estate micromarkets

by bill phillips So, that’s the residential market, let’s move on to the commercial market next. This just in — real estate micromarkets Fundamentally, we have leasing and sales have arrived in B.C. in each of three categories: retail, office, One of the questions most frequently and industrial. asked of realtors like myself is, “How’s Now add investment sales, which are the market?” segmented further into apartment build- Well, like medicine, law, or engineer- ings, shopping centers, mobile home ing, our B.C. real estate market has parks, business parks, development sites, evolved to require specialized knowledge. and more. A Night at the Aquarium In many cases, there can now be more Each micromarket serves buyers and Iconic gala fundraiser supports conservation, education and research than 40 different potential micromar- sellers with different portfolio and ROI kets, each operating uniquely, in a single targets, and thus, logically requires highly The sixth annual iconic Night at the Aquar- Ocean Wise cuisine prepared by Vancouver’s municipality. specialized “street knowledge” to reliably ium gala fundraiser, the Vancouver Aquar- esteemed culinary chefs, including executive For example, the City of Vancouver forecast. ium’s signature fundraising event, will be chef Frank Pabst of Blue Water Café, ex- has defined 23 different residential com- And, we haven’t mentioned ranches, held on Thursday June 21. All proceeds of ecutive chef Rob Clark of C Restaurant, and munities or neighborhoods each with cottages, farms, island retreats, and resort the event are a critical source of funding for executive chef Ned Bell of YEW Restaurant its own unique personality. And, in each property. So before you read a prediction the Aquarium’s conservation, research and and Four Seasons, paired with a collection residential real estate micromarket we on the future of a real estate market, ask education programs. of world wines. have new homes versus pre-owned or yourself three simple questions: Your contribution of $250 comes with In addition, gala attendees will enjoy existing homes. 1) Which micromarket, specifically? a spectacular array of Ocean Wise dishes live music and entertainment, and have a Rennie Marketing recently sold more 2) What proven, “street-smart” cre- created by some of Vancouver’s renowned chance to bid on a dream in the live and than 400 new strata homes in several dentials does the author have in that executive chefs, with wine pairings. This silent auctions. This year’s live auction hours at Marine Gateway, while at the micromarket? year features a special, VIP pre-reception features notable items such as an exclusive same time in the Kitsilano neighborhood 3) How current are the author’s facts highlighting B.C.’s Ocean Wise spot prawns, vacation package from Sonora Resort, and a pre-owned strata home listed on the for that micromarket? caviar and exclusive wines—‘virtual tables’ a once in a lifetime trip for two to Antarctica. highly productive MLS took about 25 days Like any B.C. real estate market, mi- of eight are available for $2,500. Guests Every dollar of your contribution goes to realize 98 per cent of the asking price; cromarket, change minute-to-minute, 24 receive a partial tax receipt for their contri- toward supporting the Vancouver Aquar- simply two different micromarkets. hours a day, every day. bution to the Vancouver Aquarium, a self- ium’s programs that help connect people Add to that the contrast between strata sustaining, non-profit organization. to the natural world and directly engage apartments, strata townhomes, and de- Bill Phillips is the program head of the As you enter an amazing world of over consumers with ways to protect our world’s tached (house on a lot) homes, and we professional real estate program in the 70,000 creatures, you will be greeted with oceans and surrounding habitats. haven’t even thought about the number BCIT School of Business. Visit www.bcit. champagne and caviar as you make your Please purchase your tickets early to of bedrooms and bathrooms, or total ca for more info. way through the exhibits. Along the way, avoid disappointment: 604-659-3527 or living area. your senses will ignite with an assortment of online at www.nightattheaquarium.org. Celebrating 125 years of community service THe MeMBers’ Business DirecTory

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11 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® member news Lessons in leadership for young professionals

by kristine louie and changed her attitude and work ethic. Her story and determination On May 9, members of The Van- touched the owners of Kin’s Farm couver Board of Trade’s Company Market and as a result, received her of Young Professional and Leaders first of several financial sponsor- of Tomorrow programs gathered ships that later included VISA and at the downtown BCIT campus McDonald’s. for an evening of inspiration and Carrigan, a digital guru, holds 15 motivation. years of experience spanning from Led by Riaz Meghji, co-host TSN to Alliance Atlantis to Station of Citytv’s Breakfast Television, X in downtown Vancouver. Having attendees filled the room to hear been laid off, Carrigan learned about special guests Alexa Loo (seven-time adversity and self-awareness during national snowboard champion, the dot-com bubble bust while two-time Olympian and chartered backpacking in Central America. accountant), Wayne Carrigan (busi- His key piece of advice is to love ness development vice-president and “be great at your craft.” And that at Station X and former TSN online you don’t need to escape to Central manager), and Tracey Renzullo America to figure out your life — do (faculty of marketing management it wherever you are. at BCIT School of Business) speak Renzullo started her career as a The Vancouver Board of Trade held a leadership forum May 9 for members of its Company of Young Professionals (CYP) and Leaders of Tomorrow (LOT) programs. Above, a group of 10 CYP members pose with CYP program committee chair Yvonne De Valone (top right) after about their personal experiences of marketing analyst, which included receiving engaged leadership certificates. For more info and photos from the event visit www.boardoftrade.com. Photo: justinne ramirez overcoming adversity and leading evaluating the organization’s mar- without the title. keting strategy. Her findings were Following the presentations, small business account manager at Solutions Inc. Adversity is a part of life. Every- unfavourable and needed to be re- several CYP members were recog- Scotiabank; Krista Gerty, interim Also included in the event was a one goes through difficult times; ported to the senior vice-president, nized for having completed the CYP associate director of development recap video of the last year with the how that challenge is overcome who ruled by fear. Believing in engaged Leadership Certificate, an for St. Paul’s Hospital Foundation; CYP Program. The video was filmed becomes the lessons of leadership. herself and the work she did, she optional program which awards Jay Jagpal, sales engineer at Olympic and edited by Geoff Livingston and Loo’s journey toward the 2010 Van- presented the findings. Soon there- credits for participation and contri- International Agencies Ltd.; Ryan is available on The Board of Trade’s couver Olympics felt like a giant after, she found herself managing butions in the areas of leadership, Lermitte, president of Umbrella YouTube channel at www.youtube. slalom run; a torn knee ligament, the direction of the sales depart- networking, and volunteerism. Properties; Helen Mui, human com/theboardoftrade. missing qualifications twice, and ment; which was not well received. In total, 10 recipients were rec- resources professional and BCIT The event was sponsored by the loss of financial funding. Loo hit Renzullo was faced with hostility and ognized at the event, including: graduate; Heather Wright, sales and BCIT School of Business and media rock bottom as she saw her Olympic resistance, and had made it her per- Robert An, CGA and clients ser- events manager at Louis Gervais partner, Citytv. This event would not dreams slip away — sobbing on sonal priority to build relationships vices accountant with Reid Hurst Fine Foods & Catering; Henry Yeh, have been possible without their national television. Refusing to give with everyone that showed objec- Nagy Inc.; Nicco Bautista, a UBC personal banking officer with Sco- support. More information on their up, she re-framed her goals, re-eval- tions. The results were higher sales, masters student in law and Asian tiabank; and Antonio Zivanovic, 40 career-oriented programs is avail- uated her measurements of success, top industry results, and respect. policy studies; Przemek Cerazy, CEO at Corporate Occupational able at www.bcit.ca/business.

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12 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® member news

From left to right: Sergio Cocchia, president and CEO of Crew Property Holdings, Vancouver Board of Trade From left to right: Vancouver Board of Trade president and CEO Iain Black, Board of Trade chair Wendy Lisogar- chair Wendy-Lisogar Cocchia, Paul Levelton, Dr. Penny Ballem, Vancouver city manager, Dr. Richard Pomeroy, Franca Cocchia, Canadian Ambassador to Italy, James Fox, Minister of International Relations of the Italian Government, Zumpano, and other members of the Community Affairs Committee wait to hear from representatives of the Italian Roxanne Benoit, and president of the Italian Chamber of Commerce in Canada, Celso Boscariol, pictured here during Chamber of Commerce and Italian Government regarding economic issues of interest to both countries. presentations at the Milan Chamber of Commerce. Board of Trade heads to London and Milan Community Affairs’ Committee chair, Ray develop possible cooperative initiatives in Williams, and Urban Economic Mission both cities with Vancouver. City of Vancouver subcommittee chair, Maninder Dhaliwal, city manager Dr. Penny Ballem joined The recently led a group of Vancouver Board of Board of Trade group in Milan. Trade representatives on a mission to Milan, In Milan, Board of Trade representatives Italy and London, England. The purpose of the had the opportunity to meet with high-level trip was to meet with business, professional representatives of the Italian government,the and government leaders and discuss a variety Italian Chamber of Commerce, Canada’s of topics, including business development, Ambassador to Italy, James Fox, and business urban infrastructure and urban renewal, as representatives. In London, the group met well as social issues such as mental health and with representatives of Lord Mayor’s office, homelessness. business representatives, and had a special The purpose of the visits were to learn best opportunity to meet with His Excellency, practices in both cities that would be of value Gordon Campbell, Canada’s High Commis- From left to right: Vancouver Board of Trade president and CEO, Iain Black, Nancy Campbell, Canada’s High Com- to ongoing policy development by The Board sioner to the United Kingdom of Great Britain missioner to the U.K., Gordon Campbell, Board of Trade chair, Wendy Lisogar-Cocchia, and Sergio Cocchia, president of Trade, the City of Vancouver, and to further and North Ireland and former Premier of B.C. and CEO of Crew Property Holdings. Photos by ray williams

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13 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® HOST AN UPCOMING member news Members’ Reception Converting your website

We at the St. Regis Hotel were very pleased to visitors into customers

host The Vancouver Board of Trade Members’ by ken lapp their information. Reception to celebrate our new direct entrance Give them something of value for free The website is the most important part of any To convert visitors to customers you need into Gotham Steakhouse. internet marketing campaign. That’s where to communicate with them directly, so you you educate prospects, convince them to deal need their contact information. It’s good to The Board of Trade was extremely helpful with you, and get them to take the desired have a small form right on your home page that during the entire process of event planning action. Having lots of traffic is great but if your they have to fill out in order to get what you’re and execution and the event was an website doesn’t make people contact you, it’s giving them. This could be a free consultation, all a waste. free service, a free sample, or information that unqualified success with over 100 Incorporating these seven steps into your they can’t get easily somewhere else. well-qualified attendees on hand to enjoy website will convert visitors into customers: Nurture them until they’re ready to buy the evening and the guest speakers. Have a professional design Most people don’t buy the first time they People decide instantly from the look of have an opportunity. They have to get to know We’d strongly recommend a Board of your website whether or not you will give them you. The fact that they’ve found your website Trade Member’s Reception to anyone good value and service. Good looking products is a good indication you can communicate sell better. by email. The most effective method is an looking to introduce their brand or news What you do and where you do it automatic system that sends out a series of to a well-connected group of Vancouver This is the first thing people want to see personalized emails including information entrepreneurs, executives and business when they come to your website. They want they feel is of value, with a polite invitation to to make sure they’re in the right place. owners. take action. Why they should do business with you After-sale follow up – Paul Done, St. Regis Hotel If you don’t hook people’s attention right Most marketers understand that the easiest away, they’re gone. Tell them the most impor- people to sell are the ones already buying from tant reasons to deal with you right on your you. They already trust you and the value For more information or to host your own home page, and state them clearly. you offer. A cost-effective way to manage an Why they should trust you unlimited number of customers is to use an Members’ Reception, contact Membership This information can be incorporated into automatic email follow-up system, to ensure Services Coordinator, Sarah Summerfelt: your design, with logos from The Vancouver each customer is happy through every step Board of Trade, Better Business Bureau, of the process, to offer related products and call 604-640-5460 or email professional associations you belong to, or a services, and to encourage them to give you a [email protected] guarantee crest right in your header of footer. referral or a testimonial. More ways to establish trust include testimoni- als, how many customers you’ve served, how Ken Lapp is the owner of Standard Market- long you’ve been in business, and links to a ing Ltd. For more on the company’s services, www.boardoftrade.com @boardoftrade VancouverBoardofTrade privacy page that explains how you’ll safeguard visit www.standardmarketing.ca.

Thank You Sponsors! for your generous contributions throughout May

Without your support, our events would not be possible.

14 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® Announcements milestones

Senator visits aboriginal opportunities committee Congratulations to the following companies and On May 23, The Vancouver Board On the important issue of eco- to their boards. nizes an Aboriginal Opportunities organizations that have of Trade’s Aboriginal Opportuni- nomic development, St. Germain Upon the conclusion of his Forum to discuss and examine im- reached milestone ties Committee was privileged to said that all Canadians need to start presentation, St. Germain was pre- portant issues relating to Aboriginal anniversaries with welcome senator and elder states- thinking differently. In relation to sented a gift on behalf of the com- economic matters. The Board of Trade: man Gerry St. Germain, P.C. natural resource development he mittee by member Nene Kraneveldt. Calvin Helin, author, lawyer, en- St. Germain discussed a host of noted that future prosperity required In 2011, The Vancouver Board trepreneur, and director of The Van- twenty Years important issues during his visit. looking at Aboriginal peoples as real of trade established the Aboriginal couver Board of Trade is chair of the BC Human Resources In particular, he shared insights on partners who share equitably in the Opportunities Committee in rec- committee. Tewanee Joseph, former Management Association the work of the Senate Committee projects taking place in their tradi- ognition of the growing importance CEO of Four Host First Nations is Dilawri Group on Aboriginal Peoples, including tional territories. Governments and that Aboriginal issues have on the vice-chair. Other members of the reports in several major policy areas corporations need to adopt the spirit economy of B.C. and Canada. AOC include: Owen Anderson, Fifteen years such as specific claims resolution, of true partnerships in dealing with The committee’s purpose is to Tyson Atleo, Lisa Ethans, Bruce Allstream Inc. education, economic development, Aboriginal communities and that develop, monitor and influence Falstead, Ryan Daum, Grayden Canadian Cancer Society and treaty implementation. the era of offering only “beads and policies and recommendations to Hayward, Keith Henry, John HB Travel Corporation He noted that all of the work that trinkets” is (or should be) over. He promote Aboriginal economic de- Thompson, Nene Kreaneveldt, Len is done by the Senate Committee also reiterated his call for natural re- velopment and self-sustainability Thorburn, Hilary Kilgour, Caroline Ten years has the common denominator that source corporations who are serious as an important factor in Canada’s Krause, and Fredrick Yu. Zapp Worx Graphics education is the catalyst to improv- about doing business in Aboriginal economic growth. For more information visit www. Roper Greyell LLP ing the lives Aboriginal people. Canada to appoint Aboriginal people Every year the committee orga- boardoftrade.com. Self Employment Program Board of Trade director wins Ernst & Young announces Five years Contemporary prestigious book award partnership with Cirque du Soleil Communications Ltd.

Calvin Helin, Aboriginal author As audiences anticipated the efits, one-of-a-kind experiences and and director of The Vancouver opening of Cirque du Soleil’s special events for clients and staff. Board of Trade, has won the newest creation, Amaluna, last “We are very excited about this spread the word 2012 Gold Medal in the self-help month, Ernst & Young announced new sponsorship with Ernst & category of the prestigious 16th a significant multi-year Canadian Young,” said Mario D’Amico, senior Email your company’s annual Ippy Awards for his book sponsorship with the renowned vice president of marketing at Cirque appointments and The Economic Dependency Trap: entertainment icon. du Soleil. “Our organizations are announcements to Breaking Free to Self-Reliance. The “A truly entrepreneurial organi- committed to the belief that when editor@boardoftrade. 2012 Independent Publisher Book zation in every sense of the word, you bring different perspectives and com to be considered awards are billed as the world’s Cirque du Soleil has spent almost voices to the table, you can drive for publication in largest international and regional three decades evolving a brilliant truly innovative results.” Around the Board. book awards competition. The idea into a game-changing concept Henry agreed, saying Cirque’s Submissions should results were announced on May 1. that amazes spectators worldwide,” corporate values line up closely be no more than 100 The IPPY Awards are highly said Trent Henry, Ernst & Young’s with Ernst & Young’s, which was a words and include regarded and are issued based outstanding mainstream and chairman and CEO for Canada. major factor in the firm’s sponsor- a high-resolution, on the decision of a panel of independent books. “Our firm has a rich history of ship decision. colour photo when publishing experts. Leading U.S. Responding to news of Helin’s celebrating and working with en- In November 2006, Cirque’s available. editor Ellen Kleiner of Bless- win, Canada’s most distinguished trepreneurs, and we are delighted to founder, Guy Laliberté, won Ernst Guaranteed listings ingway Authors’ Services notes journalist and writer Peter C. align ourselves with Cirque’s unique & Young’s coveted Entrepreneur of are $30+HST. that being a gold medalist “is Newman commented, “I pre- and inventive brand.” the Year Award for Canada. He went The Board reserves awesome considering the enor- dicted that Helin would become The three-year Canadian agree- on to become the only Canadian to the right to edit mous number of submissions in a major 21st century voice of uni- ment provides Ernst & Young with ever take the Ernst & Young World listings for length this category. It’s oceanic, and a versal reason — and now he has.” category exclusivity as an “Official Entrepreneur Of The Year title in and grammar. real distinction to have made it Helin is set to release his Accounting and Business Advisory June 2007. to the top.” new book, The Empowerment Sponsor” and comprises hospital- For more info visit www.ey.com This follows on the heels of Mindset: Success through Self- ity opportunities, employee ben- or www.cirquedusoleil.com. recognition in the 2011 USA Best Knowledge soon. His first book Books Awards, where The Eco- Dances with Dependency: Out of career listings nomic Dependency Trap was rec- Poverty through Self-Reliance is Goldcorp donates $1M to ognized as a finalist in the highly now a seven-times bestseller and To advertise a career competitive general self-help well on its way to becoming one opportunity on our category. The 2011 8th annual of the most influential books on Pacific Salmon Foundation website, visit our USA Best Books awards honour indigenous issues ever written. Goldcorp president and CEO Chuck tion will also help address a chronic career opportunity Jeannes has announced a $1-million funding shortfall that leaves about listing page or email donation to the Pacific Salmon half of the grant requests submitted details to careers@ Foundation. The donation was an- to the foundation unfunded. BMO karaoke fundraiser nets boardoftrade.com. nounced at the Foundation’s 25th “Goldcorp is committed to $74,000 for Children’s Hospital anniversary gala on May 2 at the making a positive difference in the Vancouver Convention Centre. The communities where we are located. The third annual BMO Karaoke BMO Bank of Montreal Vancou- donation will be the single largest As a resource-company leader and boardoftrade.com Evening netted $74,673 for BC ver main office branch. The funds, corporate donation made in the outdoorsman, I appreciate the criti- Children’s Hospital on April which were contributed through Foundation’s history. cal place Pacific salmon occupy in 25. The winning team, perform- pledges from employees and Goldcorp’s donation will support our environment and the duty we ing a hip hop medley, was from customers, will help the hospital projects to restore Pacific salmon all have to help ensure a sustainable Join the conversation the BMO Nesbitt Burns Vancou- purchase video scope equipment populations in the Strait of Georgia future for this vital natural resource,” ver office. The sold-out event, that provides care for children where coho and Chinook numbers said Jeannes. @boardoftrade with 250 in the audience, at- with disorders of the ears, nose are 90 per cent lower than they were For more info visit www.goldcorp. /VancouverBoardofTrade tracted 13 employee teams at the and throat. just two decades ago. The contribu- com or www.psf.ca.

15 Sounding Board/June 2012 The Vancouver Board of Trade/Spirit of Enterprise® The Province Logo Sheet & Brand Guidelines

P R I N T | M O B I L E | O N L I N E KEITH MORGAN (EDITOR) | 604-605-2085 |

[email protected] | Driving

MONDAY, JUNE 27, 2011 SHADES BETTER DRIVING EYE NowCOLOUR five VERSION days a week.B&W VERSION REVERSE VERSION GEAR SECTION CARS 2 PAGE C2 C ABLAST MOnday » dRIVInG Editor Keith Morgan takes a lighthearted look at drivingtruckingp r i n t | M o b i l e | o n l i n e Keith Morgan (editor) | 604-605-2 SUPERBSEQUEL ANIMATION A WILD WITH RIDE ATHAT SPY BLENDSCAPER commuting in DriveTime. STORYLINE085 | AND GAGS FOR ALL AGES 2011 [email protected] | MSRP $35, 045 EM SIER PLOY RA EVENT EE PR EX $ ICE T CA wheel 23 B Wednesday, January 4, 2012 * woman ,2 OW INCL big truN IT UD 52 FO $8 ES OR R ,000 FRE what a CA IGHT $ SH CR & PD EDIT u I, PL * US: 12 AT SEE REVIEW PAGE C4 year! t i o n 3% VA C GM 8 RI e BI AB OWNE -W FINAN LE $1,0 RS WI EEKL CI RATE S 00 LO GET TH $2 Y/84 NG †† YA AN AD ,299CMO LTY DI NTH Page C3 BONU TION DOWN S # AL k go S

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Trucks: from recreational to full-size commercial vehicles.

P R I N T | M O B I L E | O N L I N E KEITH MORGAN (EDITOR) | 604-605-2085 |

[email protected] |

WEDNESDAY, JANUARY 11, 2012 WHEEL WOMAN WILD RIDE

IN CHILE SECTION PAGE C3 C Wednesday » dRIVInG INFINITISUPER G37 COUPE G: NEW SEDUCTIVE AND Wheel Woman Lisa Calvi, Collector Classics with STYLISH PAGES C4-5 Nigel Matthews, and Bob McHugh’s First Steer. WHIZ

drivingridingp r i n t | M o b i l e | o n l i n e Keith Morgan (editor) | 604-605-2085 | suzuki: easy to live with, easy on the wallet [email protected] | Pages C4-5 PLEASE DO NOT; LEGIBILITY;

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P R I N T | M O B I L E | O N L I N E KEITH MORGAN (EDITOR) | 604-605-2085 | get u P and [email protected] |

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