POST-EVENT REPORT 2019 “Working with GABF is a great way to get brand recognition and work directly with guests. Being able to get our brand in front of such a large audience is worth every penny. Patrons are interested and engaged. Being able to bring a fun activation and a unique experience to guests in an unexpected place is priceless. The Brewers Association is great to work with and the event itself is run seamlessly.“
Angela Maly, Field Sales Senior Manager Alterra Mountain Company (Ikon Pass) Facts + Figures October 3–5, 2019 • Colorado Convention Center Awards Ceremony • October 5
A E A CE O U EERS 201 201 2019 201 201 2019 0,000 2,000 0,000 ,30 ,0 ,2 0 ( URI G FOUR AS I G SESSIO S) 66,854 hours 68,596 hours 63,623 hours
FES I A BEER COMPE I IO BEER 201 201 2019 201 201 2019 3,900 ,000 ,000 ,923 , 9 9, 9 BEERS BEERS BEERS BEERS BEERS BEERS 800+ breweries 800 breweries 800 breweries 2,217 breweries 2,404 breweries 2,295 breweries
COMPE I IO FAC S
Judging Sessions Medals awarded 31 medals plus 3 Pro Am Collaboration Judges 322 udges from 1 countries Beer style categories evaluated 10 plus GABF Pro Am Collaboration Average of beers entered in each category beers Category with highest number of entries Juicy or a y IPA, 3 entries Attendee Demographic Information
Age: How Many Times Have What was your mode of transit to 21-24...... 2% You Attended GABF? and from the event? 25-34...... 32% 16-20 Times / 2% (select all that apply) 3% / 11-15 Times 35-44...... 32% 21+ Times / 2% Ride Share (Uber, Lyft). . . . 47% 45-54...... 19% 12% / 6-10 Times Walk...... 32% 55-64...... 10% First Time Light Rail...... 23% 37% Drive ...... 12% 65+ ...... 5% 3-5 Times 23% Carpool/Dropoff...... 8% 1-2 Times 21% Bus ...... 6% Gender: Taxi ...... 1% Male...... 68% Bike...... 2% Female...... 30% Prefer Not to Say...... 2% How Often Do You Educational level: Purchase Craft Beer? Less than H .S . Diploma. . . . . 4% High School Diploma. . . . . 12% Marital status: Not at all / 4% Single...... 37% Some College...... 30% 5+ Times Bachelor Degree...... 36% Married ...... 57% per Month Graduate Degree...... 18% Other...... 6% 32% 1-4 Times per Month 64% Combined household income: Lifestyle Interests: $250K+...... 6% Pubs/Breweries...... 97% $150-249K...... 15% Travel...... 93% $100-149K...... 23% Camping/Hiking...... 72% Live Music/Concerts...... 74% $50-99K...... 34% How Often Do You Visit Under $49K...... 22% Cooking...... 64% Your Local Brewery/Pub? Sporting Events...... 66% Not at all / 2% Homebrewing ...... 43% Skiing/Snowboarding . . . . . 40% 5+ Times per Month 36% 1-4 Times per Month 62% Sponsorship Benefits Event Marketing
Billboards & Transit Radio & Television Outdoor billboards plus light Paid advertising on iHeart Media rail and bus wraps, and posters radio stations 97 .3 KBCO, “Being involved in The Great Ameri- placed in the Denver, Boulder 103 .5 The Fox,106 .7 KWBL can Beer Festival is a huge oppor- and Fort Collins metro areas for The Bull, and 850 KOA, as well tunity for our brand. It is truly a rare 4-10 weeks, location dependent . as paid partner promotions on CBSDenver .com experience to see so many people Emails with a shared passion for one thing Multiple emails sent to more Ticket Giveaways under the same roof. And the attend- than 200,000 American Radio partners 97 .3-FM KBCO, Homebrewers Association 103 .5-FM The Fox,106 .7-FM ees go so far beyond just wanting members, non-members, KWBL The Bull, and 850-AM to drink craft beer at the festival. Brewers Association members KOA gave away tickets online They really want to learn, connect, and past festival attendees . and on-air as did other sponsors share ideas and celebrate what is an and exhibitors . News Releases amazing industry–and for us to be a News releases distributed Website part of that and associate our brand pre- and post- event to national There were more than 554,000 with it is an honor. With so many and local media . visits and 1 .2 million page views on the GABF website between amazing craft brewery partners from Posters July and September . different neighborhoods across the 5,000+ distributed to breweries, U.S., we loved the opportunity to bars, liquor stores, homebrew Online & Social Media shops and clubs . Ongoing, year-round bring them all together and celebrate conversations with the 120,000+ our Jameson Caskmates brewery Print Advertising #GABF social community on partner program under one roof.” Print ads in Beer Advocate, Instagram, Facebook and Twitter . Boulder Weekly, Westword, Gary Feeney, The Rooster, The New Brewer, Associate Brand Manager Zymurgy and the Craft Brewer’s Pernod Ricard USA & Conference and Homebrew Con Jameson Caskmates programs . Festival Marketing LIGHT RAILLIGHT WRAP EXTERIOR LIGHT RAILLIGHT POSTERS INTERIOR DIGITAL BILLBOARDS DIGITAL POINT OF PURCHASE DIGITAL ADVERTISING DIGITAL PURCHASE OF POINT PRINT ADVERTISING PRINT TRADITIONAL BILLBOARDS OUTDOOR BUS EXTERIOR WRAPS EXTERIOR BUS TELEVISION ADVERTISING TELEVISION Thanks to our sponsors for their generous support!
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SM ® k hoplar FESTIVAL MAP OVERVIEW DETAILED MAPS ON P. 6–9
CHAMPA ST
FOOD KARAOKE STAGE
DESIGNATED MASSAGE BREWERS GABF DRIVER AREA STUDIO MERCH LOUNGE
INFO/ GLASSES 11 BREWER 21 19 17 REG. & ENTRANCE PHOTO BOOTH 15 28
GABF & 14 10 BREWERY MERCH
FOOD PROTECT CRAFT 27 STATE GUILDS PAVILION 13 9 FOOD ENTRANCE 20 18 16
INFO/ 26 12 8 GLASSES
THE HISTORY OF CRAFT HEAVY 25 THE MEDAL PAVILION SPEER BLVD SPEER 14TH STREET 14TH BACKYARD HOMEBREW MARKETPLACE COLLABORATION BOOTH FOOD 24 STAGE 2 4 22 7
23 SILENT DISCO WIENERMOBILE
FOOD FOOD TRUCKS 1 TRUCKS BARREL-AGED 5 3 BEER GARDEN 6
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FESTIVAL REGIONS RECYCLE! Look for the recycling SEATING Great Lakes Midwest New England Pacific Northwest Southwest ND MN bins throughout SD ME AK NMAZ WI NE IA TX MI WA the hall RESTROOMS KS IL IN OH MO CT MA OR OK RI FOOD Mid Atlantic Mountain Pacific Southeast Meet t Brewer WATER MT KY FESTIVAL FUN NY AR TN NC ID WY STATIONS
MAP KEYMAP PA AL NJ CA GA NV DE UT CO HI can be found Get the NEW app at INFO/MERCH VA MD at most columns MyGABF.com!
WELTON ST
“Attending GABF and having a presence there is very important to our company in many ways. It allows us to keep our finger on the pulse of the industry. The heart of the brewing community is there and in an ever-changing landscape it is vital to remain connected to the network. Additionally, there is no better place to get a chance to have your beers tested by not only 60,000 beer lovers during the festival, but also by the best beer judges in the world during the GABF competition. It is a “must” for our brewing company every year.”
Jaime Dietenhofer, Founder/CEO Figueroa Mountain Brewing Co.
6 Festival Highlights
70 Exhibitors (non-breweries) Exhibitors displayed products such as beer cookbooks, brewing supplies, glassware, hop candles, Great American Beer Festival kegerators, apps, portable hammocks, skis, hats, T-shirts, Hot Spots sunglasses and magazines .
Festival Flair Awards All breweries were invited to Ikon Pass Stage GABF Pro-Am Booth decorate their booths. Presented by WinterWonderGrass® Sponsored by Briess Malt & Ingredients Co., The Country Malt Group and White Labs 2018 Brewery Table Winner: Nothing goes better with beer than Spice Trade Brewing music! Located in The Backyard, This booth featured 118 entries from 2019 Brewery Table Winner: WinterWonderGrass presented three sets teams of a homebrewer and commercial Parts & Labor Brewing Company of incredible live music per session . The brewers who scaled up a homebrew 2020 WInterWonderGrass lineup was recipe for this competition . Winners of the Silent Disco announced onsite and attendees had the competition were awarded gold, silver and bronze medals . Sponsored by Oskar Blues opportunity to pick up their 2019-2020 IKON passes and WinterWonderGrass Attendees sported wireless headsets Heavy Medal Booth tickets all in one spot . and boogied to the tunes of a DJ . Attendees were able to sample medal- It was fun for participants and even Paired winning beers from previous Great more fun for spectators! Sponsored by MicroStar Logistics American beer Festival and World Beer Cup Attendees joined noted chefs and small & competitions all in one spot . These beers Eco-Friendly Initiatives independent brewers in an intimate setting represent some of the finest examples of Great American Beer Festival is located just off the main hall. Showcasing beer styles in the world! committed to creating a zero waste how well craft beer pairs with local food, event . Compost, recycling and attendees sampled beers paired with Camp CraftBeer.com waste stations are placed throughout foods prepared by chefs from across the The CraftBeer.com Campground offered the venue. Energy usage is offset country . Beers here were available only in a fun and interactive way to immerse through the Colorado Carbon Fund the pavilion and not in the festival hall . yourself in the world of small and and attendees can learn more in independent craft brewers . Attendees an educational area which featured Jameson Caskmates Barrel Aged Beer Garden were able to meet some of today’s hottest sustainability in breweries . Jameson brought its small and independent brewers and industry professionals, taste brewery partners from across the USA beers with professional beer judges, and Fresh Hops together to give craft beer lovers a chance go on a fun scavenger hunt to earn a The Washington Beer Commission to sample all of their barrel aged beers in CraftBeer com. merit badge . brought the freshest beers from the one location . The interactive space allowed The National Hot Dog & Sausage Council Backyard 2019 hop harvest . Each session attendees to sample barrel aged beer and The backyard continued to be a crowd featured five fresh hop beers from learn more about the aging process and favorite with a variety of yard games, music 10 breweries that were not found the neighborhood collaborations that produced those amazing beers . and exciting photo ops! The backyard was elsewhere at the festival . the DON’T miss festival within the festival . Media Coverage We try to be comprehensive, but with such extensive nationwide coverage, this list represents only a sampling of GABF’s media coverage. More than 500 million total media impressions!
National Coverage Channel 3000 com. Eater Austin KEZI-TV 102 .5 The Bear - iHeartRadio Charleston City Paper Eater Portland KFBK-AM 10News Cheapism com. Blog EDGE Denver KFYI-AM 1st Discount Brokerage Chicago Tribune EIN Presswire KGAB 650AM Radio 303 Magazine ChicagoNow Electric Light & Power Kgw com. 3NewsNow Chronicle Journal Eu Jsonline Khou com. 5280 Magazine Cincinnati Enquirer EVENTA KIDY-TV 97 3. City News Fat Pitch Financials KIVI-TV 9News CityBeat Blogs Feast Magazine KJCT-TV 9News com. Cleveland Scene FFF Challenge KJTV-TV ABC15 Arizona Cleveland com. Forbes KKCO-TV ABQJournal Online Colorado Latino News Fort Worth Weekly KKTV-TV Aleris Colorado Patch com. Fortune KLAF-TV Alice 105 9. Colorado Public Radio Fox 21 Delmarva KLBJ-AM All About Apres Ski Colorado Springs Gazette FOX 31 KDVR KLFY-TV American Homebrewers Association ColoradoPols com. FOX 40 WICZ TV KMGH-TV AP (Hosted) ColoradoSprings com. Franklin Credit Business Services KMGH-TV ApalachTimes com. Colorado Sun Fredericksburg com. KMSP-TV Arizona Foothills Magazine Columbia Missourian Frugalnovice KNXV-TV Arkansas Times Company Week Gear Patrol KOA-AM ARLnow com. Concordmonitor Geneseo Republic KOAA-TV Ascensus Condé Nast Traveler GistGear KOAT-TV Austin American-Statesman Cooking Channel GlobeNewswire KOB com. AVING USA Cookistry’s Kitchen Gadget & Food Reviews Good Beer Hunting KOLO-TV AXS com. Cori’s Cozy Corner Granite Falls Advocate Tribune KOMO-AM Az Big Media Craft Beer and Brewing Great American Financial Resources kool1079 Azcentral com. Craft Brewing Business Green Vacation Deals KPAX-TV Bakersfield.com CraftBeer com. Herald Online KPTM-TV Barchart com. Crain Business Insurance Hop Culture KQTV-TV Beer Search Party Crain’s Cleveland Business Houstonia Magazine KRIV-TV BendBulletin com. Crestview News Bulletin Idaho Statesman KSAW-TV Benzinga Crookston Times IDC Chase KSBW com. Beverage Media Group Crow River Media IndyStar KSCC-TV Big Spring Herald Cruise Critic US Inside INdiana Business KSDK com. BizTimes Cruise Industry News Intelligent Value Ktar com. BizWest Daily Herald International Business Times KTAR-FM Boise Weekly Daily Penny Alerts Investor Place KTFT-TV Borger News Herald DailyHeralds InvestorPoint com. KTRH-AM Boston Herald Davis Enterprise Investors Hangout KTVB-TV BOSW - Market Decorah News JOT / UP KTVD-TV Boulder DailyCamera com. Dental Economics JournalStar com. KTVQ-TV BoulderWeekly com. Denver 7 KABB-TV KUNC BPAS Denver Business Journal KADN-TV KUSA-TV Brewbound com. Denver Eater KBAK-TV KUSI-TV BrewPublic Denverite com. KBFX-TV KUTV Business Class News Detroit Free Press KCCI-TV KVUE-TV Business North DiningOut KCFR-FM KVVU-TV California Latino News DNRonline KCNC-TV KWGN-TV CALIFORNIA’S HIGH SIERRA Door County Pulse KDHL Radio KXGN-TV Camedia Dow Theory Letters KDKA-AM Laredo Morning Times CBS Denver Down East KDKA-TV Las Vegas Weekly CBS Pittsburgh DrinkedIn Blog KDVR-TV Laser Focus World Centre Daily Times Duluth News Tribune Kern Valley Sun Life in a House East Bay Times KEX-AM Live For Live Music Media Coverage Continued
LocalSYR com. Observer Reporter San Antonio Current Tailgater Magazine Lompoc Record Oenologist San Antonio Express-News Tallahassee Democrat Long Beach Press-Telegram One News Page San Bernardino County Sun Tamar Securities Luggage and Lipstick Orange Coast Magazine San Diego CityBeat Tasting Room Confidential Luxury Real Estate OregonLive San Diego Metro Magazine Telegram com. Magic 106 5. Outside Online San Diego Reader Telemundo Lubbock Malvern Daily Record Pacific Coast Business Times Santa Maria Times Texas Latino News Mammoth Times Palm Beach Post Santa Ynez Valley News The Advocate Market Screener Passion Passport Sarasota Herald-Tribune The Amery Free Press Marketnewsdesk Pawtucket Times SD Entertainer Magazine The Antlers Americant Markets - Ask Pdx Pipeline Seacoastonline com. The Arizona Republic Markets Insider- Business Insider PennLive com. Senegal-Actu Com. The Beer Connoisseur Media Industry Today - EIN News Pennsylvania Latino News SevenFifty Daily The Beer Rover Medicine Hat News Penticton Herald SFGate The Bellingham Herald Men’s Journal Pittsburgh Post-Gazette SGVTribune com. The Brewing Network Merrill Edge PorchDrinking com. Shepherd Express The Buffalo News Miami New Times Poteau Daily News Sheridan Media The CantonRep Millenniummagazine PR Newswire Silicon Investor The Charlotte Observer Milwaukee Journal Sentinel PR com. Sioux City Journal The Colorado 100 Milwaukee Magazine Press-Enterprise Sip Northwest Magazine The Colorado Sun MinnPost Press-Telegram SM Daily Press The Coloradoan Minyanville PRNewsWire Smoky Mountain News The Columbus Dispatch Mix 94 9. Radio - True Variety ProfitQuotes.com SNews The Community Post Montrose Daily Press PRWeb Socalfnbpro com. The CW Lubbock Morning News Public Radio International Sogotrade - Barchart com. The Daily Home MSN com. Quirky Chrissy Sonama County Go Local The Daily Journal My Central Oregon Raine Magazine South Carolina Latino News The Daily Press My Love of Style Rapidcityjournal com. South Dakota Latino News The Daily Record Mybeerbuzz com. Real Clear Markets Spectrum News Buffalo The Daily Times Leader myMotherLode com. Real Home Chef Spoke The Decatur Daily Democrat MyrtleBeachOnline com. Release Wire Springs Magazine The Denver Channel NashvillePost com. Renewable Energy World SPY The Denver Post NC Beer Guys Reno Gazette-Journal StamfordAdvocate com. The Des Moines Register Newburgh Gazette Restaurant Magazine Star Tribune The Destin Log News Chief RestaurantNews com. Starkville Daily News The Durango Herald News Live TV Rhode Island Hispano News StarTribune com. The Eau Claire Leader Telegram News-JournalOnline com. RICentral - FinancialContent Steamboat Pilot & Today The Evening Leader NewsOK Richmond BizSense Steelers Lounge The Gleaner NewtonDailyNews com. Richmond Magazine Stock Market The Growler NorthBay Biz Magazine Richmond Times-Dispatch Stocks News Feed The Independent Northern Virginia Magazine Ridgecrest Daily Independent StreetInsider The Inyo Register Northwest Florida Daily News Rock 969 Summit Daily News The Island Packet Northwest Travel Magazine Roseville Today Synacor The Journal Times Online NUVO News Rum & Oak Tahoe Onstage The Kane Republican Valuespectrum Value InvestingNews Utah BeerBlog USAgNet USA Today US 93 TheState Thesouthern TheGazette TheFullPint The Zebra The Yums The WineSiren The WilsonTimes The WichitaEagleandKansas The Wapakoneta DailyNews The Valley’s CW The Valley CityTimesRecord The Union The Tribune The Traderszone Network The TimesofNoblesville The Tennessean The Takeout The SweetwaterReporter The StatesmanExaminer The ShelbyReport The SantaFeReporter The SantaFeNewMexican The SanDiegoUnion-Tribune The SaltLakeTribune The SalineCourier The SacramentoBee The RIDGWAY Record The PunxsutawneySpirit The Press Democrat The PoughkeepsieJournal The PoteauDailyNews The PostandCourier The PilotNews The ObserverNewsEnterprise The News-Examiner The News&Observer The NewportDailyExpress The NewSchool The Navigator The MountaineerPublishingCompany The MiddletownPress The Mercury News The Manual The LethbridgeHerald The LadysmithNews The Know–DenverPost Media CoverageContinued Union-Bulletin Unified NewsGroup Tyler Paper Tribune (Premium) TravelPulse Travel Awaits Times Union Times Record Ticker Technologies Thrillist THIRST Colorado TheStreet . 3 . com . . com com . com . com . com . com Your Valley Voice Your Valley YES! Weekly Yahoo! Finance Yahoo! WVEC-TV WTMJ-AM WTAQ-AM WSYR-TV Wspynews WRBI Radio WRAL WPTF-AM WPCW-TV World NewsReport-EIN Workboat Indexes Woonsocket Call WOIO-TV WOAI-AM WLW-AM WKYC-TV WKRC-TV WISH-TV WISC-TV Wisconsin LatinoNews Wisconsin Gazette WiscNews Winslow EvansCrocker Wine News Willamette Week WIBC-FM Whittier DailyNews WHIO WHBL-AM WFMY News2 WFMJ TV-21 WEWS-TV Westword West Virginia LatinoNews WESA-FM Weekly View WDJT-TV WDEL-FM WCPO-TV WCPO WCAX-TV Wsoctv WCAX WBZ-AM WBOC Tv16 WBND-TV Watertown DailyTimesOnline Waterloo-Cedar FallsCourier Washington LatinoNews Chamber Guide Washington Park DCNews-Severna Washington BeerBlog Wapakoneta DailyNews WAOW-TV WAOW -NewsLine9 Vox Visitindiana Virginia LatinoNews Vermont LatinoNews VB Profiles . com . com . com . com
PHOTOS © 2019 BREWERS ASSOCIATION Save the Date SEPTEMBER 24–26, 2O20
We look forward to working with you!
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