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POST-EVENT REPORT 2019 “Working with GABF Is a Great Way to Get Brand Recognition and Work Directly with Guests

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POST-EVENT REPORT 2019 “Working with GABF Is a Great Way to Get Brand Recognition and Work Directly with Guests POST-EVENT REPORT 2019 “Working with GABF is a great way to get brand recognition and work directly with guests. Being able to get our brand in front of such a large audience is worth every penny. Patrons are interested and engaged. Being able to bring a fun activation and a unique experience to guests in an unexpected place is priceless. The Brewers Association is great to work with and the event itself is run seamlessly.“ Angela Maly, Field Sales Senior Manager Alterra Mountain Company (Ikon Pass) Facts + Figures October 3–5, 2019 • Colorado Convention Center Awards Ceremony • October 5 ATTENDANCE VOLUNTEERS 2017 2018 2019 2017 2018 2019 60,000 62,000 60,000 4,308 4,086 4,280 (DURING FOUR TASTING SESSIONS) 66,854 hours 68,596 hours 63,623 hours FESTIVAL BEER COMPETITION BEER 2017 2018 2019 2017 2018 2019 3,900+ 4,000+ 4,000+ 7,923 8,496 9,497 BEERS BEERS BEERS BEERS BEERS BEERS 800+ breweries 800+ breweries 800+ breweries 2,217 breweries 2,404 breweries 2,295 breweries COMPETITION FACTS Judging Sessions: 6 Medals awarded: 318 medals plus 3 Pro-Am + Collaboration Judges: 322 judges from 18 countries Beer-style categories evaluated: 107 plus GABF Pro-Am + Collaboration Average # of beers entered in each category: 88 beers Category with highest number of entries: Juicy or Hazy IPA, 348 entries Attendee Demographic Information Age: How Many Times Have What was your mode of transit to 21-24 . 2% You Attended GABF? and from the event? 25-34 . 32% 16-20 Times / 2% (select all that apply) 3% / 11-15 Times 35-44 . 32% 21+ Times / 2% Ride Share (Uber, Lyft) . 47% 45-54 . 19% 12% / 6-10 Times Walk . 32% 55-64 . 10% First Time Light Rail . 23% 37% Drive . 12% 65+ . 5% 3-5 Times 23% Carpool/Dropoff . 8% 1-2 Times 21% Bus . 6% Gender: Taxi . 1% Male . 68% Bike . 2% Female . 30% Prefer Not to Say . 2% How Often Do You Educational level: Purchase Craft Beer? Less than H .S . Diploma . 4% High School Diploma . 12% Marital status: Not at all / 4% Single . 37% Some College . 30% 5+ Times Bachelor Degree . 36% Married . 57% per Month Graduate Degree . 18% Other . 6% 32% 1-4 Times per Month 64% Combined household income: Lifestyle Interests: $250K+ . 6% Pubs/Breweries . 97% $150-249K . 15% Travel . 93% $100-149K . 23% Camping/Hiking . 72% Live Music/Concerts . 74% $50-99K . 34% How Often Do You Visit Under $49K . 22% Cooking . 64% Your Local Brewery/Pub? Sporting Events . 66% Not at all / 2% Homebrewing . 43% Skiing/Snowboarding . 40% 5+ Times per Month 36% 1-4 Times per Month 62% Sponsorship Benefits Event Marketing Billboards & Transit Radio & Television Outdoor billboards plus light Paid advertising on iHeart Media rail and bus wraps, and posters radio stations 97 .3 KBCO, “Being involved in The Great Ameri- placed in the Denver, Boulder 103 .5 The Fox,106 .7 KWBL can Beer Festival is a huge oppor- and Fort Collins metro areas for The Bull, and 850 KOA, as well tunity for our brand. It is truly a rare 4-10 weeks, location dependent . as paid partner promotions on CBSDenver .com experience to see so many people Emails with a shared passion for one thing Multiple emails sent to more Ticket Giveaways under the same roof. And the attend- than 200,000 American Radio partners 97 .3-FM KBCO, Homebrewers Association 103 .5-FM The Fox,106 .7-FM ees go so far beyond just wanting members, non-members, KWBL The Bull, and 850-AM to drink craft beer at the festival. Brewers Association members KOA gave away tickets online They really want to learn, connect, and past festival attendees . and on-air as did other sponsors share ideas and celebrate what is an and exhibitors . News Releases amazing industry–and for us to be a News releases distributed Website part of that and associate our brand pre- and post- event to national There were more than 554,000 with it is an honor. With so many and local media . visits and 1 .2 million page views on the GABF website between amazing craft brewery partners from Posters July and September . different neighborhoods across the 5,000+ distributed to breweries, U.S., we loved the opportunity to bars, liquor stores, homebrew Online & Social Media shops and clubs . Ongoing, year-round bring them all together and celebrate conversations with the 120,000+ our Jameson Caskmates brewery Print Advertising #GABF social community on partner program under one roof.” Print ads in Beer Advocate, Instagram, Facebook and Twitter . Boulder Weekly, Westword, Gary Feeney, The Rooster, The New Brewer, Associate Brand Manager Zymurgy and the Craft Brewer’s Pernod Ricard USA & Conference and Homebrew Con Jameson Caskmates programs . TELEVISION ADVERTISING POINT OF PURCHASE DIGITAL ADVERTISING Festival Marketing Festival BUS EXTERIOR WRAPS DIGITAL BILLBOARDS TRADITIONAL OUTDOOR BILLBOARDS LIGHT RAIL EXTERIOR WRAP PRINT ADVERTISING LIGHT RAIL INTERIOR POSTERS Thanks to our sponsors for their generous support! OFFICIAL SPONSORS ASSOCIATE SPONSORS Name: JamesonCaskmate_LogoLockup.ai Substrate: - Client: Pernod Ricard Print Process: - Job Nº: JSN2354 Cutter Guide: - Format: Adobe Illustrator CC Date created: 04/03/19 Version: 1 ARTWORK BLEED CUTTER DESIGN SAFE Modified date: - Artwork scale: 100% AREA ® Inks: Finishes: eGRANDSTAND.COM BLACK Notes: Fonts Used: IMPORTANT NOTES: Please check this artwork proof thoroughly, including all copy, colours, cutter guides and legal/mandatory information, prior to approval. Once the artwork has been approved by you and released by Pearlfisher, we can no longer take responsibility for any errors or omissions, as outlined in our terms and conditions. If you have any questions relating to this or if you require any guidance on checking artwork proofs, then please let us know and we will happily advise. Barcode shown is for positional only and should be set by printer according to client's specifications. FILE NOTES: Colour laser copy is for layout purposes only - a colour calibrated print-match sample will be supplied alongside this artwork if appropriate. Please ensure that all fine text holds and notify us immediately if you have any concerns regarding this file. OFFICIAL RADIO PARTNERS PATRON SUPPORTERS PREMIER SUPPORTERS FEATURED CRAFT BREWERY SPONSORS ® THREE WEAV3 RS™ BREWING COMPANY SUPPORTERS SM ® k hoplar FESTIVAL MAP OVERVIEW DETAILED MAPS ON P. 6–9 CHAMPA ST FOOD KARAOKE STAGE DESIGNATED MASSAGE BREWERS GABF DRIVER AREA STUDIO MERCH LOUNGE INFO/ GLASSES 11 BREWER 21 19 17 REG. & ENTRANCE PHOTO BOOTH 15 28 GABF & 14 10 BREWERY MERCH FOOD PROTECT CRAFT 27 STATE GUILDS PAVILION 13 9 FOOD ENTRANCE 20 18 16 INFO/ 26 12 8 GLASSES THE HISTORY OF CRAFT HEAVY 25 THE MEDAL PAVILION SPEER BLVD SPEER 14TH STREET 14TH BACKYARD HOMEBREW MARKETPLACE COLLABORATION BOOTH FOOD 24 STAGE 2 4 22 7 23 SILENT DISCO WIENERMOBILE FOOD FOOD TRUCKS 1 TRUCKS BARREL-AGED 5 3 BEER GARDEN 6 Name: JamesonCaskmate_LogoLockup.ai Substrate: - Client: Pernod Ricard Print Process: - Job Nº: JSN2354 Cutter Guide: - Format: Adobe Illustrator CC Date created: 04/03/19 Version: 1 TICKET HOLDER ARTWORK BLEED CUTTER DESIGN SAFE Modified date: - Artwork scale: 100% AREA Inks: Finishes: ENTRANCE BLACK Notes: Fonts Used: IMPORTANT NOTES: Please check this artwork proof thoroughly, including all copy, colours, cutter guides and legal/mandatory information, prior to approval. Once the artwork has been approved by you and released by Pearlfisher, we can no longer take responsibility for any errors or omissions, as outlined in our terms and conditions. If you have any questions relating to this or if you require any guidance on checking artwork proofs, then please let us know and we will happily advise. Barcode shown is for positional only and should be set by printer according to client's specifications. FILE NOTES: Colour laser copy is for layout purposes only - a colour calibrated print-match sample will be supplied alongside this artwork if appropriate. Please ensure that all fine text holds and notify us immediately if you have any concerns regarding this file. FOOD FESTIVAL REGIONS RECYCLE! Look for the recycling SEATING Great Lakes Midwest New England Pacific Northwest Southwest ND MN bins throughout SD ME AK NMAZ WI NE IA TX MI WA the hall RESTROOMS KS IL IN OH MO CT MA OR OK RI FOOD Mid Atlantic Mountain Pacific Southeast Meet t Brewer WATER MT KY FESTIVAL FUN NY AR TN NC ID WY STATIONS MAP KEYMAP PA AL NJ CA GA NV DE UT CO HI can be found Get the NEW app at INFO/MERCH VA MD at most columns MyGABF.com! WELTON ST “Attending GABF and having a presence there is very important to our company in many ways. It allows us to keep our finger on the pulse of the industry. The heart of the brewing community is there and in an ever-changing landscape it is vital to remain connected to the network. Additionally, there is no better place to get a chance to have your beers tested by not only 60,000 beer lovers during the festival, but also by the best beer judges in the world during the GABF competition. It is a “must” for our brewing company every year.” Jaime Dietenhofer, Founder/CEO Figueroa Mountain Brewing Co. 6 Festival Highlights 70 Exhibitors (non-breweries) Exhibitors displayed products such as beer cookbooks, brewing supplies, glassware, hop candles, Great American Beer Festival kegerators, apps, portable hammocks, skis, hats, T-shirts, Hot Spots sunglasses and magazines . Festival Flair Awards All breweries were invited to Ikon Pass Stage GABF Pro-Am Booth decorate their booths. Presented by WinterWonderGrass® Sponsored by Briess Malt & Ingredients Co., The Country Malt Group and White Labs 2018 Brewery Table Winner: Nothing goes better with beer than Spice Trade Brewing music! Located in The Backyard, This booth featured 118 entries from 2019 Brewery Table Winner: WinterWonderGrass presented three sets teams of a homebrewer and commercial Parts & Labor Brewing Company of incredible live music per session .
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