II CREATIVE I

AN ARTS DEVELOPMENT STRATEGY FOR CALGARY

Success Indicator Baseline Report

2019 UPDATE From the original report: When Calgary was designated a Cultural Capital of Canada in 2012, winning the Cultural Capital bid involved a renewed commitment to developing a long-term strategy for the arts in Calgary. Calgary Arts Development began to lead the arts plan process that has now become Living a Creative Life: an arts development strategy for Calgary.

Engaging a wide group of stakeholders, the arts plan process took place from April 2012 to December 2013 and involved consultations with Calgarians who ranged from interested citizens, community groups, educators, and civic and provincial partners, to arts administrators from organizations of all sizes, and independent artists of all disciplines.

These conversations included over 1,000 voices and occurred at dialogue sessions, summits, open houses and discipline-specific meetings, as well as at four full-day sessions spent with the 36 members of the citizens’ reference panel, who were randomly selected from across the city. After many hours of discussion, a shared vision and five major focus areas for the arts in Calgary emerged.

The five focus areas defined are:

• Creative Communities

• Centre City Arts District

• Arts Incubation

• Artistic Exchange

• Youth & Education

Published in March 2014, LIVING A CREATIVE LIFE is an arts development strategy for Calgary, by Calgarians. As of November 2019, it has attracted over 170 signatories who are contributing to one or more of the strategy’s five major focus areas.

The complete strategy is available at calgaryartsdevelopment.com/living-a-creative-life. Success Indicator Baseline Report Overview

Each of the five focus areas is supported by detailed outcomes, drivers and tactics, as well as indicators by which success is tracked and progress measured.

LIVING A CREATIVE LIFE includes success indicators for each focus area so that progress towards the strategy’s outcomes can be tracked. These success indicators are systems-level measurements, and this report provides updated data for each indicator, using the most complete information available at the time. Success indicators are compared against previous benchmark reports to determine progress in each of the five focus areas.

As success indicator measurements progress, indicator results sometimes change as new sources of data or new signatories contribute further information. This report notes when new data is included and when new sources of data are contributing to the growth mea- sured for any specific indicator.

Some baseline indicators have been omitted because of a lack of data sources; Calgary Arts Development continues to seek and draw from data sources for all indicators when available.

The overall strategy is built around the framework below. Although drivers and tactics contribute to the achievement of each outcome, this report refers only to success indicators and outcomes.

Overarching Vision: Calgary is a place that empowers every resident to live a creative life, fueling a vital, prosperous and connected city.

Mission: To align and activate Calgarians in creating a vital, prosperous and connected city through the arts. The strategy is organized into five major focus areas.

Focus area: Each focus area represents a major goal that will contribute to LIVING A CREATIVE LIFE’s overarching vision. Each focus area is broken down into a vision, outcomes, drivers and tactics.

Vision: The aspirational description of what Calgarians would like their city to look like, as it pertains to the focus area.

Outcome: The state or condition that does not currently exist but must exist in order to achieve the vision.

Driver: A movement coordinated by various stakeholders to help achieve the outcome.

Tactic: A single program, task or initiative that contributes to the driver. List of Charts and Tables

Focus Area: Creative Communities Total Number of Art Spaces by Discipline Page 13 Arts Spaces by Quadrant Page 1 Art Spaces Venue Capacity Page 13 Events by Quadrant Page 2 Emerging Artist Opportunities Page 14 Arts Events by Discipline Page 2 Local Media Coverage by Discipline Page 15 Calgarians Type of Engagement with the Arts Page 3 Local Media Coverage by Tone Page 16 Depth of Engagement Page 3 Housing Security of Arts Professionals Page 16 Ethnic Identity of Arts Professionals Page 4 Housing Costs as a Percentage of Household Income Page 17 Total Household Income by Gender of Savings of Arts Professionals Page 17 Arts Professionals Page 4 Source of Extended Health Care Coverage by Income Page 18 Total Household Income by Visible Minority of Arts Professionals Page 4 Focus Area: Artistic Exchange Calgarian Arts Engagement by Age Page 5 Calgarians Perceptions of Calgary as a World-Class City Page 19 Calgarian Engagement by Area of the City Page 5 & 6 Calgarians Perceptions of Calgary Compared Focus Area: Centre City Arts District to other Cities Page 19 Arts Events by Discipline in Centre City Page 7 Calgarians Perceptions of the Role of Arts in Calgary Page 20 Methods of Transport to Centre City Outside Local Media Coverage of National/International Art Peak Hours Page 8 Presented in Calgary by Discipline Page 20 Calgary Hotel Occupancy Rates Page 8 Local Media Coverage of National/International Art Presented in Calgary by Tone Page 20 Focus Area: Arts Incubation Quantity of Calgary-Based Artistic Projects Non-Profit Arts Revenue by Source Page 9 Exported Beyond the City Page 21 Non-Profit Arts Expense by Source Page 10 National/International Media Coverage of Non-Profit Arts Revenue Minus Expense Page 10 Calgary Produced Artist Work by Discipline Page 22 Average Household Income of Arts Professionals Page 11 National/International Media Coverage of Calgary Produced Artist Work by Tone Page 22 Arts Professionals Percentage of Income from Arts Sources Page 11 Focus Area: Youth & Education Individuals Working in Artist Occupations Page 12 Attendance at Youth Arts Programming Page 23 Artist Employment as a Percentage of All Employment Page 12 Number of Education Activities for Children and Youth Page 24 Non-Profit Arts Total Number of Employed Artists Page 12 Out-of-School vs In-School Education Activities Non-Profit Arts Total FTE Staff Page 12 for Children and Youth Page 24 Arts Graduates from Post-Secondary Institutions Page 13 2% 3% 2013 51% 14% 16% 4% 6% 2016 40% 22% 26% 4% p2 Events by Quadrant by p2 Events 2018 39% 13% 22% 23% SE NE SW NW Centre City

LivingCreative.ca 1 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 - - - Calgary’s Calgary’s A single A 85 28 61 75 157 406 2013 Vision: Vision: communities enjoy enjoy communities a rich access to spectrum of arts experiences. 90 196 146 129 154 715 2016 - 75 179 135 130 159 678 2018 p2 Art Quadrant by Spaces SE NE SW NW Total 1 Centre City

2 Centre City (39%) (26%) Centre City 4%) 22%) 11%) 19%) NE ( SE ( SE ( NE ( A wide variety of arts experiences are embedded in are of arts experiences A wide variety 23%) 13%) 24%) 20%) SW ( NW ( SW ( NW (

Arts Spaces by Quadrant by Arts Spaces

Calgary arts activities toured outside of Calgary. performances, exhibitions, workshops, educational programming and other events. These events include performances, exhibitions, workshops, educational programming and other events. ing funding takes place. An additional 1,262 made-in- In 2018, there were 14,587 arts events and 10,370 arts education activities reported throughout Calgary. SUCCESS INDICATOR: QUANTITY AND DIVERSITY OF ARTS EVENTS ACROSS THE CITY ACROSS EVENTS ARTS OF AND DIVERSITY QUANTITY SUCCESS INDICATOR: receiv provides information on where programming by organizations operating grant program Arts Development’s Data from Calgary In future years we hope to be able to begin to add additional information on programming taking place by organizations other than taking place by organizations In future years we hope to be able to begin to add additional information on programming Arts Development operating support, but data is not available in a consistent format at this time. those that receive Calgary In previous years reporting was provided on facility type (commercial, community, faith-based, etc.). As that reporting was not self-re reporting that As etc.). faith-based, community, (commercial, type on facility was provided In previous years reporting reporting is not currently available. Facility ported by facilities, and as facilities increasingly are used for multiple purposes, accurate moving forward. surveys being completed in 2019 will provide direction for how to capture this information The shift in facilities used represents the total number of facilities, not the total activity taking place in any one quadrant. The shift in facilities used represents the total number of facilities, not the total activity facility may only be used once, or may be used multiple times. The largest shift in activity since reporting began has been a shift towards more arts spaces in Calgary’s SW quadrant. This is partially This is partially quadrant. SW spaces in Calgary’s shift in activity since reporting began has been a shift towards more arts The largest King Edward building, which houses a number of arts and culture spaces. Increased program driven by the opening of the cSPACE has also driven some of this shift. ming in schools in the SW In 2018, the most recent year data is available, 678 different Calgary spaces were used for programming presented by organizations presented by organizations Calgary spaces were used for programming 678 different In 2018, the most recent year data is available, Arts Development. who receive operating funding from Calgary neighbourhoods across the city. the across neighbourhoods CITY THE ACROSS SPACES ARTS AND USAGE OF QUANTITY SUCCESS INDICATOR: important in creating equitable and inclusive arts experiences for all. equitable and inclusive arts experiences important in creating Outcome one: organizations concentrated in the city’s core, distributing arts experiences geographically through core, distributing concentrated in the city’s organizations reaching diverse communities is Additionally, arts accessible to all residents. out the city makes the Capital of Canada. This concept continues to be important to ensure that all Calgarians, not just some, not just some, to ensure that all Calgarians, to be important This concept continues Canada. Capital of or work. regardless of where they live have access to arts experiences many arts With has several dimensions. many communities to Calgary’s Making the arts accessible The idea of embedding arts experiences throughout the city geographically as well as engaging and as well as engaging the city geographically throughout embedding arts experiences The idea of year as the Cultural in 2012 – Calgary’s found strong traction our varied communities embracing Creative Communities Creative Centre City Total 2 NW

SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 SW LIVING A CREATIVE LIFE LivingCreative.ca NE SE p2 Art Spaces by Quadrant p2 Art Theatre total activityandlocationinfutureyears,asoverathirdofallisrelatedtoeducationalprograms. by activationoftheopeningcSPACE KingEdward. With recenteducationbudgetchanges,itwillbeimportanttotrackdecreasesin The largest shiftindistributionofactivityisatotheSW andSEquadrantsofthecity, withthegrowthinSW partiallydriven Ways inwhichwe measureparticipationinclude: slight increase overthefindingsof2016survey(92%)andasignificantfrom2014study(87%). In the2018CalgaryEngagementSurvey, 93%ofCalgariansareconnectedtothearts andculturesectorinonewayoranother, a survey administeredbyStone-Olafsontoexplorethewaysin whichCalgariansareengagingwiththearts. How acommunityconnectswiththeartscanbeanindicator of vibrancy. Everyother yearCalgary Arts Developmentcommissionsa SUCCESS INDICATOR: CALGARIANS’ ENGAGEMENT WITH THE ARTS definitions thatfallunderthebroadercreativeindustriesand the definitionsusedbyCanadianCulturalSatellite In futureyearsamorenuancedapproachtodisciplinedefinitions maybeexploredinconjunctionwithanexplorationofthediscipline pline definitions.Organizations fromyeartomayshiftbetweencategorieslikemultidisciplinaryandvisualarts. Most oftheshiftsinnumbereventseachdisciplineasapercentageallyearcanbeattributedtoshifting disci (29%) This category ofengagement includesthosewhodo atleastathirdofall Digital accesshasincreasedso thataudiencescannowcuratetheirownartsexperiences–on TV, online,inprint,andontheradio. Observe orListen 2018 678 159 130 135 179 Arts Events by Discipline 75 Events by Quadrant NW ( SW ( NW ( SW ( Visual Arts Music (21%) Events bydiscipline 24%) 20%) 23%) 13%) 2016 715 154 129 146 196 90 SE ( NE ( SE ( NE ( (24%) 19%) 11%) 22%) 4%) 2013 406 157 75 61 28 85 Multidisciplinary (8%) Dance (10%) Literary Arts Film/New Media(4%) (26%) City Centre (39%) City Centre (4%) Centre City Multidisciplinary Film/New Media NW SW NE SE Literary Arts observe andlisten Visual Arts Observe orlisten Theatre Dance Music 23% 22% 13% 39% 2018 p2 Events by Quadrant 4% Nothing Attend Create activities ona regularbasis. 24% 29% 21% 10% 2018 p3 events by Discipline 8% 4% 4% 26% 22% 40% 2016 6% 4% 7% Success Indicator:Calgarians’ engagementwiththearts 37% 27% 13% 2016 4 8% 4% 6% 5% 16% 14% 51% 2013 Account 3% 2% 3 .

15% 33% 19% 12% 2013 6% 8% 7%

- 55% 66% 81% 7%8%13% 66% 63%60% 55% 69%60% 81% 83%49% 2018

2016 2014 Engaged (31%) Connected (18%) New in2019–DepthofEngagement Disconnected (7%) Immersed (44%) Ethnicity Other Southest Asian Latin America South Asian West Asian Indigenous Japanese Chinese Filipino Korean White Black Arab 2 0 08 100 80 60 2040 0 Ethnic Identity Under $50K $5K –$79K Total householdincomebygender $80K+ 1 0 04 50 40 30 1020 0 Female Male Under $50K $5K –$79K Total householdincomebyvisibleminority $80K+ 1 0 04 50 40 30 1020 0 Visible Minority Non-Visible Minority Attendance-Based Engagement 35 –54 18 –34 55+ Engagement byage Creation-Based Engagement 48% 50% 68% 68% Media-Based Engagement 75% 75% 78% 81% 85% NW SW NE SE Engagement byareaofthecity 59% 61% 63% 64% 66% 66% 67% 71% 79% 80% 80% 81% Engagement Media-Based Engagement Creation-Based Engagement Attendance-Based Attendance-Based Engagement Creation-Based Engagement Media-Based Engagement 81% 80% 80% 79% 71% 67% 66% 66% 64% 63% 61% 59% Engagement by area of the city Engagement by area SE NE SW NW 85% 81% 78% 75% 75% Media-Based Engagement 68% 68% 50% 48% Attendance-Based Engagement Creation-Based Engagement Media-Based Engagement Creation-Based Engagement Engagement by age 81% 80% 80% 79% 71% 67% 66% 66% 64% 63% 61% 59% 55+ 18 – 34 35 – 54 Attendance-Based Engagement Engagement by area of the city SE NE SW NW 85% 81% Non-Visible Minority 78% 75% 75% Media-Based Engagement 68% 68% 50% Visible Minority 48% 0 10 20 30 40 50 $80K+ Total household income by visible minority Total household income $5K – $79K Under $50K Creation-Based Engagement Engagement by age 55+ 18 – 34 35 – 54 Attendance-Based Engagement Male Female 0 10 20 30 40 50 $80K+ Total household income by gender Total household income $5K – $79K Under $50K Non-Visible Minority Visible Minority 0 10 20 30 40 50 $80K+ Total household income by visible minority $5K – $79K Under $50K Ethnic Identity 0 20 40 60 80 100 Arab Black White Korean Filipino Chinese Japanese Indigenous West Asian South Asian Latin America Southest Asian Ethnicity Other Male Female 0 10 20 30 40 50 $80K+ Total household income by gender Immersed (44%) $5K – $79K Under $50K Disconnected (7%)

LivingCreative.ca 3 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 New in 2019 – Depth of Engagement New in 2019 – Depth - The 2014 29% 33% 26% 12% Connected (18%) Engaged (31%) 8% 2016 44% 30% 18% This makes sense with , and creating population. The largest The largest population.

Ethnic Identity 0 20 40 60 80 100

, attending 7% 2018 44% 31% 18% engagement. This includes those This includes engagement.

Arab Black White Korean Filipino Chinese 2018 2016 2014 81% 83% 49% 55% 69% 60% 66% 63% 60% 7% 8% 13% Japanese Indigenous West Asian p4 connectedness South Asian Latin America Southest Asian Ethnicity Other 81% Engaged Immersed observing or listening Connected Disconnected in the past year.

66% 55% in any form

Immersed (44%) . Calgarians are divided into three groups: Disconnected (7%) , or creating Success Indicator: Calgarians’ engagement with the arts engagement Success Indicator: Calgarians’ 7% , attending Create Attend Nothing New in 2019 – Depth of Engagement

participate in all three modes of engagement; Those who are immersed participate in all three modes of engagement; Those who are engaged participate in two of the three modes of engagement engagement Those who are connected report participating in only one mode of Those who are disconnected report not participating in any form of cultural activity

• • • •

portion of those who fall in this category report physical and financial barriers to participation. fall in this category report physical and portion of those who Do Nothing of the form, which we call the disengaged segment engage in any there will be some that don’t Finally, The ability to create art–from music to painting to writing and most other activities in between–constitutes the final layer of most other activities in between–constitutes art–from music to painting to writing and The ability to create This includes those who report creating art engagement. who’ve attended an arts event at least three times in the past year. least three times in an arts event at who’ve attended Create Attend the next layer of culture events represent by attending arts and vote with their feet Those who Observe or listen Connected (18%) New in 2019 – Depth of Engagement New in 2019 – Depth of Engagement of with the arts is understanding the depth to which they are engaged in the categories Equally important to how Calgarians engage observing or listening same access to affordable digital tools is likely one of the drivers of increased reporting of personal creation. digital tools same access to affordable Some of the modes of participation have been changing drastically. Those who report attending arts and culture programming has de been changing drastically. Some of the modes of participation have As digital tools continue to create new pathways to arts consumption, more indirect forms of participation will probably increase. to arts consumption, more indirect forms of participation will probably increase. As digital tools continue to create new pathways creased 15% in the past six years. Participation through observing and listening has increased a dramatic 33%. creased 15% in the past six years. Participation digital possibilities. the increase in technology platforms and A full 75% of Calgarians are steadily engaged in arts participation, plugging into the arts in either two or three different ways. This is ways. full 75% of Calgarians are steadily engaged in arts participation, plugging into the arts in either two or three different A ways. an improvement from 2014 where 62% of Calgarians were engaged in two or more Engaged (31%) (4%) 2018 2016 2014 81% 83% 49% 55% 69% 60% 66% 63% 60% 7% 8% 13% Film/New Media (4%) Literary Arts Dance (10%) Multidisciplinary (8%) 81% (24%) 66% Events by discipline Events by Music (21%) 55% Visual Arts Visual (29%) Theatre Success Indicator: Calgarians’ engagement with the arts Success Indicator: Calgarians’ 7% Create Attend Nothing Observe or listen (4%) Film/New Media (4%) Literary Arts Dance (10%) Multidisciplinary (8%) (24%) Events by discipline Music (21%) Visual Arts Visual (29%) Theatre Theatre (29%) Theatre (29%) Visual Arts Music (21%) Events bydiscipline (24%) Visual Arts Music (21%) Events bydiscipline Multidisciplinary (8%) Dance (10%) (24%) Literary Arts Film/New Media(4%) Multidisciplinary (8%) Dance (10%) Literary Arts Film/New Media(4%) (4%) (4%) Observe orlisten Theatre (29%) Nothing Attend Create Observe orlisten Nothing Visual Arts 7% Music (21%) Attend Create Events bydiscipline Success Indicator:Calgarians’ engagementwiththearts (24%) 7% Success Indicator:Calgarians’ engagementwiththearts Multidisciplinary (8%) Dance (10%) Literary Arts Film/New Media(4%) 55% (4%) 66% 55% 81% 66% 7%8%13% 66% 63%60% 55% 69%60% 81% 83%49% 2018 Observe orlisten 81%

2016 Nothing Attend Create 7%8%13% 66% 63%60% 55% 69%60% 81% 83%49% 2018 2014

2016 7% 2014 Engaged (31%) Success Indicator:Calgarians’ engagementwiththearts Connected (18%) New in2019–DepthofEngagement Engaged (31%) Connected (18%) New in2019–DepthofEngagement 55% Disconnected (7%) 66% Disconnected (7%) Immersed (44%) 81% 7%8%13% 66% 63%60% 55% 69%60% 81% 83%49% 2018 Immersed (44%)

2016 2014 Ethnicity Other Southest Asian Latin America South Asian West Asian Indigenous Japanese Chinese Filipino Korean White Black Arab Engaged (31%) Connected (18%) Ethnicity Other Southest Asian Latin America South Asian West Asian 2 0 08 100 80 60 2040 0 Indigenous Ethnic Identity Japanese Chinese Filipino New in2019–DepthofEngagement Korean White Black Arab 2 0 08 100 80 60 2040 0 Ethnic Identity Disconnected (7%) Immersed (44%) Under $50K $5K –$79K Total householdincomebygender 4 LIVING$80K+ A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca Ethnicity Other Southest Asian Latin America Under $50K $5K –$79K SUCCESS INDICATOR: ARTISTS AND ARTS PARTICIPANTS REPRESENT DIVERSEPOPULATIONS Calgary’s diversity, itsinclusivity andthe desire ofCalgarians to more learn aboutoneanother. Outcome two: period itmaybebehelpfultocompareparticipationdepthotherCanadianmunicipalitiesthatrecoveredmorequickly. three different waysdespitetheeconomicdownturnspeaksvolumestoimportanceoflivingacreativelife.Innext reporting through theslowperiodofeconomicrecovery. At thesametime,knowingthat75%ofCalgariansareengagingwithartsintwoor Participation numbersdidnotchangefrom2016to2018.Patternsofparticipationdevelopedduringtherecessionmaycontinue 1 0 04 50 40 30 10 20 0 South Asian West Asian Female Indigenous Total householdincomebygender $80K+ Japanese Chinese Filipino Korean White Black Arab 1 0 04 50 40 30 10 20 0 Male Female Total Household Income 2 0 08 100 80 60 2040 0 Ethnic Identity Ethnic Identity Male by Gender

Calgarians’ artsparticipation andthe artssector itselfare reflective of

Under $50K $5K –$79K Total householdincomebyvisibleminority $80K+ demographics. as white,itstilldoesnotcomeclosetomatchingCalgary 87% ofartsprofessionalssurveyrespondentsidentified While thisisaslightshiftfromthe2014reportwhere population demographicswhere67%identifyaswhite. nantly aswhite,whichdiffers significantlyfromCalgary respondents identifiedtheirraceorethnicitypredomi workers, andartseducators,revealedthat83%ofsurvey The 2 tic skillsandalackofopportunitytoshowtheirwork. have neither thetimenormoneytoadvancetheirartis (52%) weremorelikelythanmales(40%)toreportthey who donotidentifyasavisibleminority(37%).Females with incomeunder$50,000(46%)comparedtothose a visibleminorityweremorelikelytoliveinhousehold to 48%ofself-identifiedmales. Thosewhoidentifiedas in homeswithhouseholdincomeover$80,000compared year. Only36%ofself-identifiedfemales reportedliving were morelikelytoreportearninglessthan$35,000per females andthosewhoidentifiedasavisibleminority that genderandethnicityrelatetoearningalowerwage; Respondents totheartsprofessionalssurveyalsoreported Under $50K $5K –$79K 1 0 04 50 40 30 10 20 0 017 artsprofessionals survey Visible Minority Total Household Income Total householdincomebyvisibleminority $80K+ Under $50K $5K –$79K by Visible Minorityby Visible Total householdincomebygender $80K+ 1 0 04 50 40 30 10 20 0 Visible Minority 1 0 04 50 40 30 1020 0 Non-Visible Minority Female ofartists,arts Non-Visible Minority Male

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5

- Attendance-Based Engagement 35 –54 18 –34 Attendance-Based Engagement 55+ Under $50K $5K –$79K 35 –54 18 –34 Total householdincomebyvisibleminority 55+ $80K+ Engagement byage Creation-Based Engagement 1 0 04 50 40 30 1020 0 Visible Minority Engagement byage Creation-Based Engagement 48% 50% Non-Visible Minority 68% 68% 48% Media-Based Engagement 75% 75% 50% 78% 81% 85% 68% 68% Media-Based Engagement 75% 75% 78% 81% 85% NW SW NE SE NW SW NE SE Attendance-Based Engagement Engagement byareaofthecity 35 –54 18 –34 Engagement byareaofthecity 55+ 59% 61% 63% 64% 66% 66% 67% 71% Engagement byage Creation-Based Engagement 79% 80% 80% 81% 59% 61% 63% 64% 66% 66% 67% 71% Engagement Media-Based Engagement Creation-Based Engagement Attendance-Based 79% 80% 80% 81% 48% 50% Engagement Media-Based Engagement Creation-Based Engagement Attendance-Based 68% 68% Media-Based Engagement 75% 75% 78% 81% 85% NW SW NE SE Engagement byareaofthecity 59% 61% 63% 64% 66% 66% 67% 71% 79% 80% 80% 81% Engagement Media-Based Engagement Creation-Based Engagement Attendance-Based 2014 67% 54% 46% 70% 59% 48% 64% 65% 51% 74% 60% 48% Attendance-Based Engagement Creation-Based Engagement Media-Based Engagement Attendance-Based Engagement Creation-Based Engagement Media-Based Engagement 2016 67% 62% 79% 71% 64% 86% 70% 65% 82% 66% 60% 80% 81% 81% 80% 80% 80% 80% 79% 79% 71% 71% 67% 67% 66% 66% 66% 66% 64% 64% 63% 63% 2018 Attendance-Based Engagement Creation-Based Engagement Media-Based Engagement 61% 61% 59% 80% 67% 66% 80% 63% 71% 79% 66% 64% 81% 61% 59% 59% 81% 80% 80% 79%

LivingCreative.ca 5 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 71% 67% 66% 66% 64% 63% 61% 59% - Engagement by Area of City Area by Engagement Engagement by area of the city area of the by Engagement Engagement by area of the city -

Calgary Calgary SE Media Based Engagement NE Media Based Engagement SW Media Based Engagement NW Media Based Engagement SE Creation Based Engagement NE Creation Based Engagement SW Creation Based Engagement NW Creation Based Engagement SE SE NE NE SW SW NW NW SE Attendance Based Engagement NE Attendance Based Engagement SW Attendance Based Engagement NW Attendance Based Engagement Engagement by area of the city Engagement 85% 85% SE 2014 81% 81% 80% 74% 63% 68% 57% 47% 59% 44% 30% NE SW NW through creation and media engagement con tinues to increase in most of the quadrants. The largest shifts in geographic participation shifts in geographic participation The largest were also based in changes around media All quadrants of the city saw engagement. significant increases between 2014 and 2016. Attendance in almost all quadrants contin ues to decrease, while personal engagement The only large shifts in types of engagement in types of engagement shifts The only large in by age were shifts Calgarians participate Digital access in media- based engagement. resulted in to arts engagement opportunities consumption dramatic shifts in media-based but have leveled off between 2014 to 2018 since then. 78% 78% 75% 75% 75% 75% Media-Based Engagement Media-Based Engagement 68% 68% 68% 68% Attendance-Based Engagement Creation-Based Engagement Media-Based Engagement 2016 80% 76% 89% 68% 61% 83% 58% 47% 74% 50% 50% 85% 48% 48% 81% 81% 80% 80% 79% 78% 2018 75% 78% 85% 68% 68% 81% 50% 48% 75% 75% 75% Media-Based Engagement 71% 67% 68% 68% 66% 66% 64% 63% 61% 59% p6 engagement by age by p6 engagement Creation-Based Engagement Engagement by age by Engagement Creation-Based Engagement Engagement by age 50% 48% 55+ 55+ Creation-Based Engagement Engagement by age Engagement 18 – 34 35 – 54 18 – 34 35 – 54 Engagement by area of the city

7 . 55+ Media Based Engagement Engagement by Age by Engagement 35-54 Media Based Engagement 18-34 Media Based Engagement 55+ Creation Based Engagement Attendance-Based Engagement Attendance-Based Engagement 35-54 Creation Based Engagement 18-34 Creation Based Engagement 55+ Attendance Based Engagement Engagement by Area of the City of the Area Engagement by 35-54 Attendance Based Engagement 18-34 Attendance Based Engagement SE NE SW NW 55+

35 – 54 18 – 34 Calgary Arts Development also tracks diversity in participation through geographic and age diversity statistics in our statistics and age diversity through geographic in participation diversity also tracks Development Arts Calgary Survey Engagement

Attendance-Based Engagement

85% 81% 78% 75% 75% Media-Based Engagement 68% 68% Non-Visible Minority 50% Non-Visible Minority 48% Creation-Based Engagement Engagement by age Visible Minority Visible Minority 0 10 20 30 40 50 0 10 20 30 40 50 Non-Visible Minority $80K+ $80K+ Total household income by visible minority income by visible Total household Total household income by visible minority $5K – $79K Under $50K $5K – $79K Under $50K 55+ Visible Minority 18 – 34 35 – 54 0 10 20 30 40 50 Attendance-Based Engagement $80K+ Total household income by visible minority income by visible Total household $5K – $79K Under $50K Male Male Female Female Non-Visible Minority 0 10 20 30 40 50 0 10 20 30 40 50 $80K+ $80K+ Male Total household income by gender Total household Total household income by gender $5K – $79K Under $50K $5K – $79K Under $50K Visible Minority 0 10 20 30 40 50 Female 0 10 20 30 40 50 $80K+ Total household income by visible minority $80K+ Total household income by gender Total household $5K – $79K Under $50K $5K – $79K Under $50K Ethnic Identity Ethnic Ethnic Identity 0 20 40 60 80 100 0 20 40 60 80 100 Male Arab Arab Black Black White White Korean Korean Filipino Filipino Chinese Chinese Japanese Japanese Indigenous Indigenous West Asian West Asian South Asian South Asian Latin America Latin America Southest Asian Southest Asian Female Ethnicity Other Ethnicity Ethnicity Other 0 10 20 30 40 50 Ethnic Identity Ethnic 0 20 40 60 80 100 $80K+ Arab Total household income by gender Black White Korean Filipino Chinese $5K – $79K Japanese Under $50K Indigenous West Asian South Asian Latin America Southest Asian Ethnicity Other Ethnicity Immersed (44%) Immersed (44%) Disconnected (7%) Disconnected Disconnected (7%) Immersed (44%) Disconnected (7%) Disconnected New in 2019 – Depth of Engagement – Depth of Engagement New in 2019 New in 2019 – Depth of Engagement Connected (18%) Connected Connected (18%) Engaged (31%) Engaged (31%) Ethnic Identity 0 20 40 60 80 100 Arab Black White Korean Filipino Chinese Japanese New in 2019 – Depth of Engagement – Depth of Engagement New in 2019 Indigenous West Asian 2014 2014 South Asian Latin America Southest Asian Ethnicity Other Connected (18%) 2016 2016

Engaged (31%) 2018 81% 83% 49% 55% 69% 60% 66% 63% 60% 2018 81% 83% 49% 55% 69% 60% 66% 63% 60% 7% 8% 13% 7% 8% 13% 2014 81% 81% 2016

66% 66% Immersed (44%) 2018 81% 83% 49% 55% 69% 60% 66% 63% 60% 7% 8% 13% 55% 55% 81% Disconnected (7%) 66% 55% Success Indicator: Calgarians’ engagement with the arts engagement with the Calgarians’ Success Indicator: Success Indicator: Calgarians’ engagement with the arts Success Indicator: Calgarians’ New in 2019 – Depth of Engagement 7% 7% Connected (18%) Engaged (31%) Create Create Attend Attend Nothing Nothing Success Indicator: Calgarians’ engagement with the arts engagement with the Calgarians’ Success Indicator: 7% Observe or listen Observe or listen 2014 2016

Create Attend Nothing 2018 81% 83% 49% 55% 69% 60% 66% 63% 60% 7% 8% 13% (4%) (4%) Observe or listen 81% Film/New Media (4%) Film/New Media (4%) Literary Arts Literary Arts 66% Dance (10%) Dance (10%) Multidisciplinary (8%) Multidisciplinary (8%) 55% (4%) (24%) (24%) Film/New Media (4%) Literary Arts Events by discipline Events Events by discipline Dance (10%) Music (21%) Music (21%) Visual Arts Visual Visual Arts Visual Multidisciplinary (8%) (24%) Success Indicator: Calgarians’ engagement with the arts Success Indicator: Calgarians’ (29%) (29%) Theatre Theatre 7% Events by discipline Events Music (21%) Visual Arts Visual Create Attend Nothing (29%) Theatre Observe or listen (4%) Film/New Media (4%) Literary Arts Dance (10%) Multidisciplinary (8%) (24%) Events by discipline Music (21%) Visual Arts Visual (29%) Theatre 35-54 AttendanceBasedEngagement 18-34 AttendanceBasedEngagement 55+ AttendanceBasedEngagement 35-54 CreationBasedEngagement 18-34 CreationBasedEngagement 55+ CreationBasedEngagement 35-54 MediaBasedEngagement 18-34 MediaBasedEngagement 55+ MediaBasedEngagement p6 engagement by age 75% 48% 50% 81% 68% 68% 85% 78% 75% 2018 74% 47% 58% 83% 61% 68% 89% 76% 80% 2016 30% 44% 59% 47% 57% 68% 63% 74% 80% 2014 6 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca programming activityrelatedtomulticultural,disability, LGBTQ+, andIndigenousaccess. Applicants tothe2018Calgary Arts Developmentoperatinggrantprogramreportedonallprogrammingactivity, andspecifically cultural diversity, asitmoreaccuratelyreflectsthesuccessindicator. underrepresented orspecificpopulationsinCalgary. Thisyearthereportisshiftingtotrackingactivityandprogrammingfocusedon In previousyearsthesuccessindicatorreportincludeddataonnumberoforganizations whosemandatesincludedservingeither CITY ACROSS THE SUCCESS INDICATOR: QUANTITY AND VARIETY OF CULTURALLY DIVERSE ARTS EVENTS these shiftsaretakingplace. The nextversionoftheCalgaryEngagementSurveywillincludequestionsaroundmotivationforparticipationwhichmay revealwhy • • • • NW AttendanceBasedEngagement 60 organizations programmed1,331Indigenous-related events 54 organizations programmed913events focusedonLGBTQ+issuesandaudiences 39 organizations programmed3,231events whichincludeddisabilityaccess 53 organizations programmed3,249events formulticulturalaudiences SW AttendanceBasedEngagement NE AttendanceBasedEngagement SE AttendanceBasedEngagement NW CreationBasedEngagement SW CreationBasedEngagement NE CreationBasedEngagement SE CreationBasedEngagement NW MediaBasedEngagement SW MediaBasedEngagement NE MediaBasedEngagement SE MediaBasedEngagement Engagement by Area ofCity 81% 64% 66% 79% 71% 63% 80% 66% 67% 80% 59% 61% 2018 80% 60% 66% 82% 65% 70% 86% 64% 71% 79% 62% 67% 2016 48% 60% 74% 51% 65% 64% 48% 59% 70% 46% 54% 67% 2014 8

LivingCreative.ca 7 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 4% 4% 2013 12% 12% 16% 36% 16% LIVING A LIVING A .

9 4% 7% 2% 2018 10% 32% 18% 27% : the Bow River to 73% 2013 plan

centre city plan centre p7 Center City Activity p7 Center 65% Music Dance 2018 centre city centre Theatre Hotel occupancy rates Visual Arts Literary Arts Film/New Media Multidisciplinary Centre City Plan Boundary Plan City Centre (2%)

Multidisciplinary (10%) Literary Arts 10 Music (32%) Film/New Media (7%) In 2019 reporting from organizations who received grant investments from Calgary Arts Development, who received grant investments from Calgary In 2019 reporting from organizations 14% a is This city. centre the in purposes arts for used been having as reported were spaces different 179 reported as being used for arts activity. increase from 2013 when 157 spaces were A wide variety of arts experiences are embedded in the centre city, creating a creating city, centre embedded in the of arts experiences are A wide variety

Centre city activity

Dance (4%) priorities with The City of Calgary’s with priorities city arts district its centre is committed to aligning Calgary’s centre centre Calgary’s

179

(27%)

Spaces Used Visual Arts Visual Theatre (18%) Organizations receiving grant investments from Calgary Arts Development reported programming 9,315 arts activities, including arts receiving grant investments from Calgary Organizations education activities, in the centre city in 2018. SUCCESS INDICATOR: QUANTITY AND DIVERSITY OF ARTS EVENTS IN THE CENTRE CITY THE EVENTS IN ARTS OF AND DIVERSITY QUANTITY SUCCESS INDICATOR: dynamic, central arts hub for Calgary. Calgary. arts hub for dynamic, central SPACES ARTS CENTRE CITY AND USAGE OF QUANTITY SUCCESS INDICATOR: CREATIVE LIFE CREATIVE Outcome one: improving access to those experiences will make our in the centre city and improving access to those experiences will downtown Fostering a wide variety of arts experiences and will benefit Calgary by spreading its vibrancy to the rest of the city. an arts destination for both residents and visitors, The City of Calgary’s are defined in alignment with The borders of the centre city arts district to the south, and 14th Street to the west. Avenue the north, the Elbow River to the east, 17th Additionally, citizens want our central public spaces to Additionally, be inspiring and infused with public art and safe, street-level experiences. iconic arts hub. This part of the city will be a central, iconic arts hub. and spectacles, showcasing the a magnet for festivals highest-quality art from Calgary and around the world. Calgarians have told us that they want their city to have Calgarians have told Centre City Arts District Arts City Centre a destination for Calgarians a destination for alike. and visitors Vision: energy creative radiates city it out, making core the from Theatre (18%) Visual Arts (27%) Dance (4%) Centre cityactivity Film/New Media(7%) Music (32%) Literary Arts Multidisciplinary (10%) (2%) 8 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca changes intrafficpatternsgenerallyeachyear. Italsodoesnot differentiate betweenweekdaysandweekends. completed inMay, inunabletomeasure howspecificevents affecttotaltrafficintothedowntowncore butinsteadjustmeasure Note: Thecurrent cordon countsystemisaninaccuraterepresentation of howtheartscurrently affectdowntowntraffic.Thestudy, passengers), transit(CT The modalsplittabledisplaystheproportionofpersons enteringandexitingcentralbusinessdistrictbyautomobile(drivers Methods oftransport outsidepeakhours business hours. weeks thecordoncountisconducted. This istheclosestcountthatcurrentlyexistsformeasuringtrafficinto CentreCityoutsideof The followingdatarepresentsthenumberofindividualstravellinginboundtoCentreCityfrom4:30pm6:30pmover thethree to thenorthandrailwaytracks southfrom11 StreetinthewesttoElbow Rivereast. cordon countisusedforcollecting dataonhowpeopletravelintoandoutofdowntownCalgary. The CBDboundariesare BowRiver Every yearinMay, The CityofCalgaryconductsthe Calgarians engagewith artsexperiencesinthatarea. This successindicatorrelatestotheoutcomebymeasuring whethertransportationandaccesscentrecityiscorrelatedhow OUTSIDE OF BUSINESSHOURS SUCCESS INDICATOR: NUMBEROF PEOPLE TRAVELLING TO OR WITHIN THE CENTRECITY Outcome two: data. Infuturereportingconsistentdatapracticeswillallowforbettercomparisonsbetweenyears. The inclusionofartseducationactivitiesinthisreport,previouslynotincluded,hasresultedadditionalshiftingthecomparable activity. The lossoftheCalgaryInternationalChildren’s Festivalresultedinsomeofthereporteddrop inboththeatreandmultidisciplinary which resultedinthedoublingofmusicactivitydowntowncore. One ofthelargest shiftsinthecentrecitywascreationofNationalMusicCentreandprogrammingrelatedtothat facility, Automobile Pedestrian Hotel Occupancy Rates Transit Bicyle Total Hotel occupancyrates 2018 65% 22,000 10.6% 34.1% 54.4% 2.2% 2019 and other),walking,cycling. Totals areroundedtothenearest1000. Calgariansandtourists often visitthe centre city specifically to experience the arts. 2013 73% Methods oftransportoutsidebushours 23,000 12% 32% 53% 2018 3% 24,000 the numberofpeopletraveling andstayinginthecentre city. Creative Lifereport willseekalternativeindicatorstomeasure actualartsimpacton effective waytomeasure artsimpactinhotelusage.Future iterationsoftheLivinga Note: Likethecurrent cordon count system,annualoccupancyratesare notan without additionaldemand. economic downturn,decreasedoccupancyratemayberelated toadditionofsupply to a73% In 2018,theDowntown/Beltlineareahada65% 12% 33% 53% 2017 2% central business district(CBD)cordon count 13 occupancyratein2013.Reports2019suggestthataddition tothe 25,000 11% 33% 54% 2016 2% 14 23,000

13% 32% 54% 2015 2% 23,000 11% 34% 53% 2014 2% 12 . 11 hoteloccupancyrate,compared Overathree-weekperiodthe 2018 2017 2016 2015 2014 2013

$500,590 Revenue minusexpenses $1,076,313 $2,129,548 $3,101,232 $3,235,585 $3,762,564 Vancouver Edmonton Winnipeg Montreal Canada Toronto Calgary employmentincome Individuals witharts 342,055 Artist employment 11,865 79,005 56,185 43,015 9,615 7,145 % oftotalcity employment 1.67% 1.2% 1.4% 1.6% 2.3% 2.4% 2.9% Rank 6 5 4 3 2 1 Audio visualandinteractive Written andpublishedword Visual andappliedarts Heritage andlibraries Live performance Multidomain Total 2018-2019 1,435 451 696 145 18 69 56 Arts graduates 2017-2018 1,542

515 702 181 28 66 50 2016-2017 1,566

489 755 159 22 86 55 2015-2016 1,708

524 797 196 41 90 60 2014-2015 1,643 529 734 194 34 93 59 2013-2014 1,612 540 679 115 198 32 48 Developing localartists-ofallkinds Art helpsbringpeopletogether; A strongartsandculturescene Arts andculturevenuesmake is keytocreatingavibrant, is agoodthingforCalgary enables peopletoconnect safe andprosperouscity life inCalgarybetter Percentage ofrespondantswhoagree Role artsandcultureplaysinCalgary N/A 79% 79% 82% 84% 85% 87% 87% 89% 89% 89% 91% 2014 2016 2018 2018 2017 2016 2015 2014 2013 # ofParticipantsforChildren&Youth 339,065 348,651 397,087 413,797 488,753 540,294 # ofEducationActivitiesforChildren&Youth 2018 2017 2016 2015 2014 2013 5,907 5,949 6,990 8,202 9,040 10,370 2018 2017 2015 2014 2,271 2,941 In andoutofschoolactivity 3,591 3,844 3,885 4,745 5,195 5,625 Out ofschoolactivity In-school activity $65-<$99K $65-<$99K $35-<$65K <$35K 42% 39% 37% 36% 31% 28% 22% 22% 18% 17% 16% 11% 11% 10% 9% Percentage 7% 7% 7% 6% 6% 5% 5% 4% 1% 1% 1% 0 0 0 0 0 0 Access to healthcare Other my health insurance I cover the full cost of I am covered under my parents' health insurance as part of my tuition fees My employer covers the cost of my health insurance My employer covers partial My school provides insurance full cost of my health insurance partial cost of my health insurance the full cost of my health insurance My spouse or partner's employer covers My spouse or partner's employer covers 63% Arts educator Arts administrator Professional artist 55% 54% 45% $65-<$99K $65-<$99K $35-<$65K <$35K 42% 42% 41% 40% 40% 40% 40% 35% 32% 31% 30% 25% 25% 24% 23% 22% 21% Percentage 42% 39% 37% 36% 11% 31% 9% 9% 28% 22% 22% 18% 17% 16% Savings of arts professionals 11% 11% 10% 9% Percentage 7% 7% 7% 6% 6% 5% 5% 4% 1% 1% 1% 0 0 0 0 0 0 Other Access to healthcare practice Vacation Education Retirement Other Rainy day fund Major purchase Living expenses between contracts Upcoming artistic my health insurance I cover the full cost of I am covered under my parents' health insurance as part of my tuition fees My employer covers the cost of my health insurance My employer covers partial 40% My school provides insurance full cost of my health insurance 35% partial cost of my health insurance the full cost of my health insurance My spouse or partner's employer covers My spouse or partner's employer covers 19% Percentage 6% 10% to 30% 31% to 50% Housing costs as percentage of income 63% Less than 10% More than 50% Arts educator Arts administrator Professional artist 55% 54% 45% 42% 42% 41% 40% 40% 40% 40% 35% 32% 31% 30% 25% 25% 24% 23% 22% 21% Percentage 11% 55% 9% 9% 52% Savings of arts professionals 41% 40% Non-visible minority Visible minority Total 38% Other 37% practice Vacation Education Retirement Rainy day fund Major purchase Living expenses between contracts Upcoming artistic 13% Percentage 8% 7% 5% 3% 2% Home ownership 40% Rent Own Other 35% 19% Do not rent or own Percentage (lives with others, reside at collegeor university etc.) 6% Neutral (85%) 10% to 30% 31% to 50% Housing costs as percentage of income Less than 10% More than 50% Media coverage tone Positive (13%) Negative (2%) 55% 52% 41% 40% Non-visible minority Visible minority Total 38% 37% Music (39%) 13% Percentage Multidiscipline (7%) 8% 7% 5% Literary (5%) 3% 2% Home ownership Rent Own Other Dance (2%) Theatre (9%) Increased media coverage of the arts in Calgary Increased media coverage of the arts in Film Do not rent or own (30%) Visual (8%) Visual (lives with others, reside at collegeor university etc.) 44 Neutral (85%) 2013 2017 29 22 14 13 Media coverage tone 9 9 8 8 5 4 Positive (13%) 1 Negative (2%) Emerging artist opportunities Emerging Hire emerging artists support emerging artists Music (39%) Often showcase emerging artists outside of mandate Organizational mandate to Multidiscipline (7%) Offer an emerging artist award specifically for emerging artists Offer mentorship or workshops which emerging artists participate Offer mentorship or workshops in Literary (5%) Dance (2%) 100-499 (33%) Theatre (9%) Increased media coverage of the arts in Calgary Increased media coverage of the arts in Film (30%) Visual (8%) Visual 500-900 (4%) 44 Venue capacity Venue 1000+ (3%) 2013 2017 29 (60%) 22 Under 100 14 13 9 9 8 8 5 4 1 721 695 658 571 559 Emerging artist opportunities Emerging 491 Hire emerging artists support emerging artists Often showcase emerging artists outside of mandate Organizational mandate to Offer an emerging artist award specifically for emerging artists Offer mentorship or workshops which emerging artists participate Offer mentorship or workshops in Film Music Dance purposes in Calgary by discipline: Theatre Visual arts Rehearsals Total number of spaces available for arts related Total number of spaces available for arts 100-499 (33%) 500-900 (4%) 749 716 709 699 675 670 Venue capacity Venue 1000+ (3%) (60%) Under 100 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of FTE staff 721 695 658 571 559 491 10,193 8,686 8,524 8,284 7,981 6,868 Film Music Dance purposes in Calgary by discipline: Theatre Visual arts Rehearsals Total number of spaces available for arts related Total number of spaces available for arts 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of artists 749 716 709 4,310 699 675 670 3,820 2,305 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of FTE staff 595 485 350 10,193 8,686 8,524 8,284 Calgary arts employment 2016 cencus 7,981 6,868 Creative and performing artists Announcers and other performers Creative designers and crafts persons Librarians, archivists, conservators and curators Librarians, archivists, conservators and 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of artists Photographers, graphic arts technicians, support and coordinating Photographers, graphic arts technicians, Technical support in libraries, museums, archives and art galleries 4,310 3,820 42% 2014 2017 2,305 30% 25% 595 17% 16% 16% 485 350 13% 10% 9% 8% 8% 6% % OF ARTS PROFESSIONALS 0% 100% Calgary arts employment 2016 cencus 1% – 25%

26% – 50% 51% – 75% 76% – 99% Percentage of Annual Household Income Derived Percentage of Annual Household Income from Arts Work for Arts Professionals Work Arts from Derived Income Creative and performing artists Announcers and other performers Creative designers and crafts persons Librarians, archivists, conservators and curators Librarians, archivists, conservators and 29% Photographers, graphic arts technicians, support and coordinating Photographers, graphic arts technicians, Technical support in libraries, museums, archives and art galleries 21% 21% 18% 10% % OF ARTS PROFESSIONALS 42% 2014 2017 Average Annual Household Income of Arts Professionals Average Annual Household Income of Arts Over $100K 30% $30K – $50K $50K – $80K $80K – $100K Less than $30K 25% 17% 16% 16% 13% 10% 9% 8% 8% 6% % OF ARTS PROFESSIONALS 0% 100% Marketing and communications (12%) Facility operation (13%) 1% – 25%

Administration (16%)

26% – 50% 51% – 75% 76% – 99% Percentage of Annual Household Income Derived Percentage of Annual Household Income from Arts Work for Arts Professionals Work Arts from Derived Income Fundraising (6%) Expenses by source 2018 29% Artistic (54%) 21% 21% 18% 10% Total % OF ARTS PROFESSIONALS $121,308,315 $114,792,546 $119,564,088 $117,609,481 $125,940,561 $125,144,956 Marketing and communications (12%) Average Annual Household Income of Arts Professionals Average Annual Household Income of Arts Over $100K $30K – $50K $50K – $80K Facility operation (11%) $80K – $100K Less than $30K Administration (18%) $9,504,025 $9,097,765 $8,730,511 $8,436,348 $7,234,018 Fundraising $10,033,347 Fundraising (8%) Facility Operations $13,535,392 $12,242,379 $12,060,120 $13,866,588 $16,716,339 $16,758,441 Expenses by source 2013 Marketing and communications (12%) Marketing & Facility operation (13%) Artistic (51%) $14,454,769 $13,728,508 $14,445,908 $14,461,695 $14,069,700 $14,580,844 Administration (16%) Communications Fundraising (6%) $22,210,306 $18,556,411 $20,068,936 $18,712,099 $19,564,585 $19,417,729 Administration Public sector (27%) Expenses by source 2018 Private sector (29%) Artistic $61,603,823 $61,167,483 $64,258,614 $60,535,752 $67,153,589 $67,153,924 Artistic (54%) 2013 2014 2015 2016 2017 2018 Revenue by source 2018

LivingCreative.ca 9 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 Other (3%) (41%) Earned - Marketing and communications (12%) Facility operation (11%) Administration (18%) Public sector (27%) Private sector (30%) Fundraising (8%) 2013 Total Calgary strongly attracts artistic talent talent artistic attracts Calgary strongly $123,437,863 $118,555,110 $122,799,673 $118,685,795 $129,041,793 $125,645,546

Expenses by source 2013 Revenue by source 2013 Other (4%) Artistic (51%) Vision: excellence. artistic and achieve work live, to Other (39%) Earned $5,213,608 $4,081,698 $4,163,390 $4,444,333 $4,597,548 $3,722,300 - There Revenue by Source by Revenue Public Sector $33,803,737 $30,400,327 $31,526,385 $29,250,548 $36,371,445 $33,587,030 Public sector (27%) Private sector (29%) $36,850,290 $37,289,789 $38,682,162 $36,608,248 $35,188,636 $36,503,029 Private Sector Calgary artists and arts organizations have access to an ample range of range an ample access to have Calgaryartists and arts organizations

2018 make to the vitality of our city and contributions its artists make to the vitality of a place that values the aspires to Calgary being be Very little has changed over the past six years when comparing the sources of both revenue and expenses of arts over the past six years when comparing the sources of both revenue and expenses little has changed Very 15 Revenue by source 2018 Earned Other (3%) $47,570,227 $46,783,297 $48,427,736 $48,382,665 $52,884,164 $51,833,187

p11 Revenue & expenses p11 Revenue

(41%) Earned 2013 2014 2015 2016 2017 2018 of $125,144,955. organizations. SUCCESS INDICATOR: FINANCIAL HEALTH OF ARTS SECTOR ARTS OF HEALTH FINANCIAL SUCCESS INDICATOR: Development reported annual revenues of $125,645,546 and expenses Arts receiving funding from Calgary In 2018, arts organizations Outcome one: artistic creation support to required resources LIVING A CREATIVE LIFE LIVING A CREATIVE for our professional artists. a better quality of life its citizens, resulting in This focus area seeks to leverage the resources already available to the arts community, and to develop new models for allowing art and to develop new models to the arts community, to leverage the resources already available This focus area seeks essential to their livelihoods. ists access to the resources array of resources to make artistic creation Artists require an array of resources to a living so. Calgary artists continue to earn less than issues for artists and continue to be possible. Space and funding are perennial overall safety and wellbeing. their health, living conditions, and wage, which in turn affects practices and overall wellbeing of its artists, but overall wellbeing practices and tains both the and work within it. also attracts new creators to live Calgary needs artists. arts community, have a thriving To not only sus creating a city that involved in are many factors Arts Incubation Arts

sector (27%) Public Private sector (30%) Revenue by source 2013 Other (4%) (39%) Earned Earned (39%) Other (4%) Revenue bysource2013 Private sector(30%) (27%) sector Public Earned (41%) 2018 2017 2016 2015 2014 2013 Other (3%) p11 Revenue &expenses Revenue bysource2018 $51,833,187 $52,884,164 $48,382,665 $48,427,736 $46,783,297 $47,570,227 Earned Automobile Pedestrian Transit Bicyle Private Sector $36,503,029 $35,188,636 $36,608,248 $38,682,162 $37,289,789 $36,850,290 Total Private sector(29%) (27%) sector Public 22,000 10.6% 34.1% 54.4% 2.2% 2019 $33,587,030 $36,371,445 $29,250,548 $31,526,385 $30,400,327 $33,803,737 Public Sector Methods oftransportoutsidebushours 23,000 12% 32% 53% 2018 3% (51%) Artistic $3,722,300 $4,597,548 $4,444,333 $4,163,390 $4,081,698 $5,213,608 Other 24,000 12% 33% 53% 2017 2% Expenses bysource2013 $125,645,546 $129,041,793 $118,685,795 $122,799,673 $118,555,110 $123,437,863 25,000 11% 33% 54% 2016 Earned (39%) 2% Total Fundraising (8%) Other (4%) 23,000 Revenue bysource2013 13% 32% 54% 2015 2% (18%) Administration (11%) Facility operation (12%) communications Marketing and 23,000 11% 34% 53% 2014 2% Private sector(30%) (27%) sector Public 10 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca Earned (41%) (54%) Artistic 2018 2017 2016 2015 2014 2013 Calgary lagged behind Toronto, Montreal,and Vancouver onallfiveindicators. businesses andworkersbutranks betterin termsofcreativebusinessesper capitaandaverage annualgrowthincreativeworkers. Calgary wasbenchmarkedagainst 11 otherCanadian citiesonfivecreativeindustry indicators.Calgaryhasasmallshareof creative Findings included: industries inCalgary. Economic DevelopmenttocommissiontheConferenceBoard ofCanadatostudytheeconomicandsocialimpactcreative As anewmeasurementofthefinancialhealthCalgary’s ArtsSector, in2019Calgary ArtsDevelopmentpartneredwithCalgary Economic ImpactofCalgary’s CreativeIndustries 2018 2017 2016 2015 2014 2013 • • lent jobsandaneconomic valueof$204million. Nearly 49,500peoplevolunteered 7.3millionhours forartsandculturalorganizations in2017,equalto 3,670full-timeequiva 2016, earning$1.6 billioninlabourincomeanddirectlycontributedover $2.1 billioninlocalGDP inthesameyear. Creative products,producedbycreativeindustries, directlysupportedtheemploymentofjustunder 24,000 peopleinCalgary Other (3%) $67,153,924 $67,153,589 $60,535,752 $64,258,614 $61,167,483 $61,603,823 Expenses bysource2018 Revenue MinusExpenses Revenue bysource2018 $500,590 Artistic Revenue minusexpenses $1,076,313 16 2018 $2,129,548 Administration $19,417,729 $19,564,585 $18,712,099 $20,068,936 $18,556,411 $22,210,306 Fundraising (6%) $3,101,232 Private sector(29%) $3,235,585 (27%) sector Public (16%) Administration $3,762,564 (13%) Facility operation (12%) communications Marketing and Communications $14,580,844 $14,069,700 $14,461,695 $14,445,908 $13,728,508 $14,454,769 Marketing & Expenses by Source City ofCalgarywasabletohelpwidenthisgap. should seeifthesubstantiallyincreasedfundingin2019from the trulythinmargins wereexposed.Inthenextreportingcyclewe and expenses.In2018nosuchfundingwasavailable,as revenues toprovideamoresubstantialdifferential between revenue years emergency fundingprovidedbythecityofCalgaryinflated revenues exceededexpensesbylessthan1%.Inthepasttwo revenue andexpenses.Inthemostrecentlyreportedfiscalyear The mostdramaticshiftin2018wastheclosingofgapbetween $16,758,441 $16,716,339 $13,866,588 $12,060,120 $12,242,379 $13,535,392 (51%) Artistic Operations Facility Expenses bysource2013 Less than$30K $80K –$100K $50K –$80K $30K –$50K Over $100K Average AnnualHouseholdIncomeofArtsProfessionals $10,033,347 Fundraising $7,234,018 $8,436,348 $8,730,511 $9,097,765 $9,504,025 2013 % OFARTSPROFESSIONALS Fundraising (8%) $125,144,956 $125,940,561 $117,609,481 $119,564,088 $114,792,546 $121,308,315 (18%) Administration Total Vancouver Edmonton (11%) Facility operation Winnipeg Montreal Canada Toronto Calgary (12%) communications Marketing and 10% 18% 21% 21% employmentincome Individuals witharts - 29% 342,055 Artist employment 11,865 79,005 56,185 43,015 9,615 7,145 % oftotalcity employment (54%) Artistic 1.67% 1.2% 1.4% 1.6% 2.3% 2.4% 2.9% Expenses bysource2018 Income Derived from Arts Work from ArtsWorkforProfessionals Percentage ofAnnualHouseholdIncomeDerived 76% –99% 51% –75% 26% –50% 1% –25% Rank 6 5 4 3 2 1 100% 0% % OFARTSPROFESSIONALS Fundraising (6%) 6% 8% 8% 9% 10% (16%) Administration 13% (13%) Facility operation 16% (12%) communications Marketing and 16% 17% 25% Audio visualandinteractive Written andpublishedword 30% Visual andappliedarts 2017 2014 Heritage andlibraries Live performance 42% Multidomain Total Less than$30K $80K –$100K $50K –$80K $30K –$50K Over $100K Average AnnualHouseholdIncomeofArtsProfessionals 2018-2019 1,435 451 696 145 Technical supportinlibraries,museums,archivesandartgalleries 18 69 56 Photographers, graphicartstechnicians,supportandcoordinating % OFARTSPROFESSIONALS Arts graduates 2017-2018 1,542

515 702 181 28 66 50 Librarians, archivists,conservatorsandcurators 10% 2016-2017 18% 21% 21% 1,566

489 755 159 Creative designersandcraftspersons 22 86 55 Announcers andotherperformers Creative andperformingartists 2015-2016 29% 1,708

524 797 196 41 90 60 Calgary artsemployment2016cencus 2014-2015 1,643 529 734 194 34 93 59 2013-2014

Income Derived from Arts Work from ArtsWorkforProfessionals Percentage ofAnnualHouseholdIncomeDerived 76% –99% 51% –75% 26% –50% 1,612 1% –25% 540 679 115 198 350 32 48 485 100% 595 0% % OFARTSPROFESSIONALS 6% 2,305 8% 8% 9% 10% 13% Developing localartists-ofallkinds 16% 16% 17% 3,820 Art helpsbringpeopletogether; 25% A strongartsandculturescene Arts andculturevenuesmake 4,310 is keytocreatingavibrant, is agoodthingforCalgary enables peopletoconnect 30% safe andprosperouscity life inCalgarybetter 2017 2014 42% Total numberofartists Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 Percentage ofrespondantswhoagree Role artsandcultureplaysinCalgary N/A Technical supportinlibraries,museums,archivesandartgalleries Photographers, graphicartstechnicians,supportandcoordinating 79% 79% 82% 84% 85% 87% 87% 89% 89% 89% 91% 6,868 7,981 8,284 Librarians, archivists,conservatorsandcurators 8,524 8,686 2014 2016 2018 10,193 Creative designersandcraftspersons Announcers andotherperformers Creative andperformingartists Calgary artsemployment2016cencus Total numberofFTEstaff Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 2018 2017 2016 2015 2014 2013 # ofParticipantsforChildren&Youth 350 485 595 339,065 670 675 348,651 699 709 716 397,087 413,797 749 2,305 488,753 540,294 3,820 4,310 Total numberofspacesavailableforartsrelated Rehearsals Visual arts # ofEducationActivitiesforChildren&Youth 2018 2017 2016 2015 2014 2013 Theatre purposes inCalgarybydiscipline: Dance Music Film Total numberofartists Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 5,907 5,949 6,990 8,202 491 559 9,040 571 658 695 10,370 721 6,868 7,981 8,284 8,524 8,686 10,193 Under 100 (60%) 2018 2017 2015 2014 1000+ (3%) Total numberofFTEstaff Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 Venue capacity 2,271 2,941 In andoutofschoolactivity 3,591 3,844 3,885 500-900 (4%) 4,745 5,195 5,625 (33%) 100-499 670 675 699 709 716 Out ofschoolactivity In-school activity 749 Offer mentorshiporworkshopsin which emergingartistsparticipate Offer mentorshiporworkshops specifically foremergingartists Offer anemergingartistaward Organizational mandateto artistsoutsideofmandate Often showcaseemerging support emergingartists Hire emergingartists Total numberofspacesavailableforartsrelated Rehearsals Visual arts Theatre purposes inCalgarybydiscipline: Dance Music Film Emerging artistopportunities 1 4 5 8 8 9 9 13 14 491 559 571 658 695 22 721 29 2017 2013 44 Under 100 (60%) Visual (8%) (30%) Film Increased mediacoverageoftheartsinCalgary 1000+ (3%) (9%) Theatre Venue capacity Dance (2%) 500-900 (4%) Literary (5%) Multidiscipline (7%) (33%) 100-499 (39%) Music Offer mentorshiporworkshopsin which emergingartistsparticipate Offer mentorshiporworkshops specifically foremergingartists Offer anemergingartistaward (2%) Negative Organizational mandateto artistsoutsideofmandate Often showcaseemerging support emergingartists (13%) Positive Hire emergingartists Media coveragetone Emerging artistopportunities 1 4 5 8 8 9 9 13 14 (85%) Neutral 22 at collegeoruniversityetc.) (lives withothers,reside 29 2017 2013 Do notrentorown 44 Other Own Rent Home ownership Visual (8%) 2% (30%) 3% 5% Film 7% Increased mediacoverageoftheartsinCalgary 8% (9%) Theatre Percentage 13% Dance (2%) 37% 38% Total Visible minority Non-visible minority 40% 41% Literary (5%) 52% Multidiscipline (7%) 55% (39%) Music (2%) Negative More than50% Less than10% (13%) Positive Housing costsaspercentageofincome 31% to50% 10% to30% Media coveragetone 6% Percentage 19% (85%) Neutral 35% 40% at collegeoruniversityetc.) (lives withothers,reside Do notrentorown Upcoming artistic between contracts Living expenses Major purchase Rainy dayfund Other Own Rent Retirement Education Vacation practice Other Home ownership 2% 3% 5% Savings ofartsprofessionals 7% 8% Percentage 13% 9% 9% 11% Percentage 21% 22% 23% 24% 25% 25% 37% 38% Total Visible minority Non-visible minority 30% 31% 40% 41% 32% 35% 40% 40% 40% 40% 41% 42% 42% 45% 52% 55% 54% 55% Professional artist Arts administrator Arts educator 63% More than50% Less than10% Housing costsaspercentageofincome 31% to50% 10% to30% My spouseorpartner'semployercovers My spouseorpartner'semployercovers the fullcostofmyhealthinsurance partial costofmyhealthinsurance full costofmyhealthinsurance My schoolprovidesinsurance My employercoverspartial cost ofmyhealthinsurance 6% My employercoversthe as partofmytuitionfees parents' healthinsurance I amcoveredundermy Percentage I coverthefullcostof my healthinsurance 19% 35% Other 40% Access tohealthcare 0 0 0 0 0 0 1% 1% 1% 4% 5% 5% 6% 6% 7% 7% 7% Percentage 9% 10% 11% 11% 16% 17% 18% 22% 22% 28% Upcoming artistic between contracts 31% Living expenses Major purchase Rainy dayfund 36% 37% 39% 42% Retirement Education Vacation practice Other Savings ofartsprofessionals <$35K $35-<$65K $65-<$99K $65-<$99K 9% 9% 11% Percentage 21% 22% 23% 24% 25% 25% 30% 31% 32% 35% 40% 40% 40% 40% 41% 42% 42% 45% 54% 55% Professional artist Arts administrator Arts educator 63% My spouseorpartner'semployercovers My spouseorpartner'semployercovers the fullcostofmyhealthinsurance partial costofmyhealthinsurance full costofmyhealthinsurance My schoolprovidesinsurance My employercoverspartial cost ofmyhealthinsurance My employercoversthe as partofmytuitionfees parents' healthinsurance I amcoveredundermy I coverthefullcostof my healthinsurance Other Access tohealthcare 0 0 0 0 0 0 1% 1% 1% 4% 5% 5% 6% 6% 7% 7% 7% Percentage 9% 10% 11% 11% 16% 17% 18% 22% 22% 28% 31% 36% 37% 39% 42% <$35K $35-<$65K $65-<$99K $65-<$99K $65-<$99K $65-<$99K $35-<$65K <$35K 42% 39% 37% 36% 31% 28% 22% 22% 18% 17% 16% 11% 11% 10% 9% Percentage 7% 7% 7% 6% 6% 5% 5% 4% 1% 1% 1% 0 0 0 0 0 0 Access to healthcare Access to Other my health insurance I cover the full cost of I cover the full cost I am covered under my I am covered parents' health insurance as part of my tuition fees My employer covers the My employer covers cost of my health insurance My employer covers partial My employer covers My school provides insurance full cost of my health insurance full cost of my health partial cost of my health insurance the full cost of my health insurance My spouse or partner's employer covers My spouse or partner's employer covers My spouse or partner's employer covers 63% Arts educator Arts administrator Professional artist 55% 54% 45% 42% 42% 41% 40% 40% 40% 40% 35% 32% 31% 30% 25% 25% 24% 23% 22% 21% Percentage 11% 9% 9% Savings of arts professionals Savings of Other practice Vacation Education Retirement Rainy day fund Major purchase Living expenses between contracts Upcoming artistic 40% 35% 19% Percentage 6% 10% to 30% 31% to 50% Housing costs as percentage of income Housing costs as percentage Less than 10% More than 50% 55% 52% 41% 40% Non-visible minority Visible minority Total 38% 37% 13% Percentage 8% 7% 5% 3% 2% Home ownership Rent Own Other Do not rent or own (lives with others, reside (lives with others, reside at collegeor university etc.) at collegeor university Neutral (85%) Media coverage tone Positive (13%) Negative (2%) Music (39%) Multidiscipline (7%) Literary (5%) Dance (2%) Theatre (9%) Increased media coverage of the arts in Calgary Increased media coverage Film (30%) Visual (8%) Visual 44 2013 2017 29 22 14 13 9 9 8 8 5 4 1 Emerging artist opportunities Emerging Hire emerging artists support emerging artists Often showcase emerging artists outside of mandate Organizational mandate to Organizational mandate Offer an emerging artist award specifically for emerging artists Offer mentorship or workshops which emerging artists participate Offer mentorship or workshops in 100-499 (33%) 500-900 (4%) Venue capacity Venue 1000+ (3%) (60%) Under 100 721 695 658 571 559 491 Film Music Dance purposes in Calgary by discipline: purposes in Calgary Theatre Visual arts Rehearsals Total number of spaces available for arts related Total number of spaces 749 716 709 699 675 670 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Employment by non-profit staff Total number of FTE 10,193 8,686 8,524 8,284 7,981 6,868 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Employment by non-profit Total number of artists 4,310 3,820 2,305 595 485 350 Calgary arts employment 2016 cencus Calgary arts employment Creative and performing artists Creative and performing Announcers and other performers Announcers and other Creative designers and crafts persons Creative designers and Librarians, archivists, conservators and curators Librarians, archivists, Photographers, graphic arts technicians, support and coordinating Photographers, graphic arts technicians, Technical support in libraries, museums, archives and art galleries Technical support in libraries, museums, 42%

LivingCreative.ca

2014 2017 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 11 30% - - 25% 6% 2014 2013 30% 10% 16% 25% 13% 17% 19% 30% 14% 21% 17% 16% 1. Two- 1. 16% Canadian 13% 10% 9%

17 8% 8% 8% 8% 9% 6% 2017 2016 42% 16% 17% 21% 18% 21% 10% 29% 20 % OF ARTS PROFESSIONALS made in Cal to learn how art is 0% 100% 1% – 25% 26% – 50% 51% – 75% 76% – 99%

Over $100K Percentage of Annual Household Income Derived Percentage of Annual Arts Professionals from Arts Work for Work Arts from Derived Income $30K - $50K $50K - $80K $80K - $100K Less than $30K professionals survey arts professionals - 0% from arts-related sources Individual Income related to earning a lower wage; females Gender and ethnicity as a visible minority were more likely and those who identified of self- Only 36% than $35,000 per year. to report earning less with household identified females reported living in homes self-identified males. income over $80,000 compared to 48% of (40%) to report they Females (52%) were more likely than males their artistic skills have neither the time nor the money to advance and a lack of opportunity to show their work. p11 Income generated from arts related sources arts sources from p11 Income related generated p12 Average Annual Household Income Household Annual p12 Average 1% to 24% from arts-related sources 75% to 99% from arts-related sources 50% to 74% from arts-related sources 25% to 49% from arts-related sources 100% of income from arts-related sources 100% of income from arts-related sources 29% - 4,235 Calgarians were identified as working in artist occupations according to the Na 4,235 Calgarians were identified as working in artist occupations according to the 21% 21% 18% 10% Creative occupations are, as defined by Statistics Canada: 19 . 18 % OF ARTS PROFESSIONALS 014 success indicator baseline report 014 success indicator baseline report Average Annual Household Income of Arts Professionals Average Annual Household Over $100K $30K – $50K $50K – $80K Average Annual Household Income Household Annual Average $80K – $100K Less than $30K median of $99,388. Well over half of all arts professionals (59%) are exceeding the CMHC recommended maximum spending of 30% (59%) are exceeding the CMHC recommended over half of all arts professionals Well median of $99,388. on housing costs. of household income Most survey respondents reported earning low individual and household incomes. Over half of the individuals who reported their of the individuals who incomes. Over half and household earning low individual respondents reported Most survey Calgary of $67,741 much lower than the average income in earn less than $35,000 per year (53%), gross individual income which is below the Calgary a total household income under $90,000, reported living in homes with thirds (66%) of arts professionals in the arts. The survey sample comprised more than comprised more The survey sample working in the arts. conditions are for those patterns and living and what the lifestyle gary, and arts educators. arts administrators, as professional artists, working in Calgary and arts professionals 700 artists Arts Professionals Arts an update to the conducted Arts Development of 2017, Calgary In the fall Using this definition, according to the 2016 census 11,865 individuals in Calgary worked in artist occupations. Using this definition, according to the 2016 census Culture occupations in this framework are those that involve “creative artistic activity and the goods and services produced by it, and by services produced artistic activity and the goods and those that involve “creative in this framework are occupations Culture undertaken in any specific occupation is one in which the bulk of the work of heritage.” This means that a culture the preservation good or service. chain for a culture to the creative occupation is related Moving forward Calgary Arts Development will rely on the definition of arts occupations provided in Statistics Canada’s will rely on the definition of arts occupations provided in Statistics Canada’s Arts Development Moving forward Calgary Framework for Cultural Statistics tional Household Survey. Changes in methodology largely contributed to the increase in the more recent census to 19,045 Calgarians contributed to the increase in the more recent Changes in methodology largely tional Household Survey. working in artist occupations. SUCCESS INDICATOR: LABOR CAPACITY OF ARTS SECTOR ARTS OF LABOR CAPACITY SUCCESS INDICATOR: Individuals employed in arts careers In the 2 professionals to earn a living wage solely from the production of art. sources. Even then, over half of those who reported making 100% of their sources. Even then, over half of those who income through arts-related sources went on to report their individual in it continues to be difficult for arts This suggests that come as under $35,000. (artistic practice, arts administration, arts education), (artistic practice, arts administration, arts professionals survey reported only 42% of survey respondents in the arts income from arts-related that they were able to generate 100% of their increased over the past four years. combined When all possible arts-related income was fy as a visible minority (37%). making The percentage of individuals who reported has 100% of their income from arts-related sources likely to live in a household with income under likely to live in a household with income not identi $50,000 (46%) compared to those who did Those identifying as a visible minority were more Those identifying as a visible minority were Marketing and communications (12%) Facility operation (13%) Administration (16%) Fundraising (6%) Expenses by source 2018 Expenses by source Artistic (54%) Marketing and communications (12%) Facility operation (11%) Administration (18%) Fundraising (8%) Expenses by source 2013 Expenses by source Artistic (51%) Public sector (27%) Private sector (29%) Revenue by source 2018 Revenue by source Other (3%) (41%) Earned Public sector (27%) Private sector (30%) Revenue by source 2013 Revenue by source Other (4%) (39%) Earned Earned Earned (39%) (39%) Other (4%) Other (4%) Revenue bysource2013 Revenue bysource2013 Private sector(30%) Private sector(30%) (27%) sector Public (27%) sector Public Earned Earned (41%) (41%) Other (3%) Other (3%) Revenue bysource2018 Revenue bysource2018 Private sector(29%) Private sector(29%) (27%) sector Public (27%) sector Public (51%) Artistic (51%) Artistic Expenses bysource2013 Expenses bysource2013 Fundraising (8%) Fundraising (8%) (18%) Administration (18%) Administration (11%) Facility operation (11%) Facility operation (12%) communications Marketing and (12%) communications Marketing and (54%) Artistic (54%) Artistic Expenses bysource2018 Expenses bysource2018 Fundraising (6%) Fundraising (6%) (16%) Administration (16%) Administration (13%) Facility operation (13%) Facility operation (12%) communications Marketing and (12%) communications Marketing and Less than$30K Less than$30K $80K –$100K $80K –$100K $50K –$80K $30K –$50K $50K –$80K $30K –$50K Over $100K Over $100K Average AnnualHouseholdIncomeofArtsProfessionals Average AnnualHouseholdIncomeofArtsProfessionals % OFARTS PROFESSIONALS % OFARTS PROFESSIONALS 10% 10% 18% 18% 21% 21% 21% 21% 29% 29% Automobile Pedestrian Transit Bicyle Total

Income Derived from Arts Work from ArtsWorkforProfessionals Percentage ofAnnualHouseholdIncomeDerived Income Derived from Arts Work from ArtsWorkforProfessionals Percentage ofAnnualHouseholdIncomeDerived 76% –99% 51% –75% 26% –50% 76% –99% 51% –75% 26% –50% 1% –25% 1% –25% 22,000 10.6% 34.1% 54.4% 2.2% 100% 100% 2019 0% 0% % OFARTS PROFESSIONALS % OFARTS PROFESSIONALS Methods oftransportoutsidebushours 23,000 12% 32% 53% 6% 2018 6% 3% 8% 8% 8% 8% 9% 9% 10% 10% 13% 13% 16% 16% 24,000 16% 16% 17% 17% 12% 33% 53% 2017 2% 25% 25% 30% 30% 25,000 11% 33% 54% 2016 2% 2017 2014 2017 2014 42% 42% 23,000 13% 32% 54% 2015 2% 23,000 11% 34% 53% 2014 2% Technical supportinlibraries, museums,archivesandartgalleries Technical supportinlibraries, museums,archivesandartgalleries Photographers, graphicartstechnicians, supportandcoordinating Photographers, graphicartstechnicians, supportandcoordinating Librarians, archivists,conservators andcurators Librarians, archivists,conservators andcurators 2018 2017 2016 2015 2014 2013 Creative designersandcrafts persons Creative designersandcrafts persons Announcers andotherperformers Announcers andotherperformers Creative andperformingartists Creative andperformingartists $500,590 Revenue minusexpenses $1,076,313 Calgary artsemployment2016cencus Calgary artsemployment2016cencus $2,129,548 $3,101,232 $3,235,585 $3,762,564 350 350 485 485 595 595 2,305 2,305 3,820 3,820 4,310 4,310 12 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca for theCalgaryCMA region. ditional levels,providingamoreaccurateemploymentcount.EmploymentcountswereprovidedbyCalgaryEconomicDevelopment While censusdataisonlyavailableatthe3-digitNOC-Slevel,providedbyCalgaryEconomicDevelopment atad pal level. Additionally, manytimesacreativeoccupationmaynotbeworker’s primarysourceofemploymentandgoesunreported. workers inanoccupationfallsbelowparticularthresholds. This suppressionexistsformanyoccupationswithintheartsatmunici Difficulty existsingettingafullcountofthoseemployedculturaloccupations.Dataavailableissuppressedwhenthenumber occupations areexcludedinthiscount. ative businessesemploymanyindividualswhoseworkdoesnotdirectlyrelatetothecreationorproductionofculturalgoods. Those has shownthatin2001thenon-culturalsectoremployedoverhalfofthosewhoseoccupationswereincludedasculturalworkers.Cre non-culture industries,suchasaworkerinthedesignfieldwhoseindustryfallsunderbranchofmanufacturing.ResearchCanada This countisdifferent thanthecountofemployeesincreativebusinesses.Includedthisareworkersculturaloccupations in Between 2015and2018thetotalnumberofFTEstaff hasrisenverygraduallyfrom670to716. relatively consistentfromyeartoyear. 2013 wastheonlyyearinwhichnumberofartistsemployed was above10,000.Since2015thenumberofartistshiredhasremained 8,524 artistsin2018. Calgary Arts Development’s operatinggrantprogramrecipients Employment byNon-Profit ArtsOrganizations Vancouver Edmonton Winnipeg Montreal Canada Toronto Calgary Total numberofartists Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 Total numberofartists Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 Total NumberofArtists employmentincome Individuals witharts 342,055 Artist employment 11,865 79,005 56,185 43,015 9,615 7,145 6,868 6,868 7,981 7,981 8,284 8,284 8,524 8,524 8,686 % oftotalcity employment 8,686 1.67% 10,193 10,193 1.2% 1.4% 1.6% 2.3% 2.4% 2.9% Rank 6 5 4 3 2 1 21 reportedemploying716full-timestaff andpaidemploymentto total employment. of citiesintermsartistoccupationsasapercentage Calgarians. CalgaryalsofallsbehindtheCanadianaverage all individualsworkingwithinacityat1.4%ofemployed fifth outofsixforartistemploymentasapercentage Compared tofiveotherCanadiancities,Calgaryranks Total numberofFTEstaff Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 Total numberofFTEstaff Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 Total FTEStaff Audio visualandinteractive Written andpublishedword 670 670 675 675 Visual andappliedarts 699 699 709 Heritage andlibraries 709 716 716 Live performance 749 749 Multidomain Total - - - 2018-2019 1,435 451 696 145 Total numberofspacesavailableforartsrelated Total numberofspacesavailableforartsrelated 18 69 56

Rehearsals Visual arts Rehearsals

Visual arts

Theatre Arts graduates

Theatre purposes inCalgarybydiscipline: Dance Music purposes inCalgarybydiscipline: Dance Music 2017-2018 Film Film 1,542

515 702 181 28 66 50 2016-2017 1,566

489 755 159 22 86 55 2015-2016 491 491 1,708

559 524 797 196 559 571 41 90 60 571 658 658 695 695 721 721 2014-2015 1,643 529 734 194 34 93 59 2013-2014 Under 100 Under 100 1,612 540 679 115 198 32 48 (60%) (60%) 1000+ (3%) 1000+ (3%) Venue capacity Venue capacity Developing localartists-ofallkinds 500-900 (4%) 500-900 (4%) Art helpsbringpeopletogether; A strongartsandculturescene Arts andculturevenuesmake is keytocreatingavibrant, is agoodthingforCalgary enables peopletoconnect safe andprosperouscity life inCalgarybetter (33%) 100-499 (33%) 100-499 Percentage ofrespondantswhoagree Role artsandcultureplaysinCalgary Offer mentorship orworkshopsin Offer mentorship orworkshopsin which emerging artistsparticipate N/A which emerging artistsparticipate Offer mentorshiporworkshops specifically foremergingartists Offer mentorshiporworkshops Offer an emergingartist award specifically foremergingartists Offer an emergingartist award Organizational mandateto Organizational mandateto artistsoutsideofmandate Often showcaseemerging artistsoutsideofmandate Often showcaseemerging support emergingartists support emergingartists Hire emergingartists Hire emergingartists 79% 79% 82% 84% 85% 87% 87% 89% 89% 89% 91% Emerging artistopportunities Emerging artistopportunities 2014 2016 2018 1 1 4 4 5 5 8 8 9 9 8 8 9 9 13 13 14 14 22 22 29 29 2017 2013 2018 2017 2016 2015 2014 2013 2017 2013 # ofParticipantsforChildren&Youth 44 44 339,065 Visual (8%) Visual (8%) 348,651 (30%) (30%) 397,087 Film Film 413,797 Increased mediacoverageoftheartsinCalgary Increased mediacoverageoftheartsinCalgary 488,753 (9%) Theatre (9%) Theatre Dance (2%) Dance (2%) 540,294 Literary (5%) Literary (5%) # ofEducationActivitiesforChildren&Youth Multidiscipline (7%) Multidiscipline (7%) 2018 2017 2016 2015 2014 2013 (39%) Music (39%) Music 5,907 5,949 6,990 (2%) Negative (2%) Negative 8,202 (13%) Positive (13%) Positive 9,040 10,370 Media coveragetone Media coveragetone 2018 2017 2015 2014 (85%) Neutral (85%) Neutral at collegeoruniversityetc.) at collegeoruniversityetc.) (lives withothers,reside 2,271 (lives withothers,reside 2,941 In andoutofschoolactivity 3,591 Do notrentorown 3,844 Do notrentorown 3,885 4,745 5,195 5,625 Other Other Own Rent Own Rent Home ownership Home ownership Out ofschoolactivity In-school activity 2% 2% 3% 3% 5% 5% 7% 7% 8% 8% Percentage Percentage 13% 13% 37% 37% 38% Total Visible minority Non-visible minority 38% Total Visible minority Non-visible minority 40% 40% 41% 41% 52% 52% 55% 55% More than50% More than50% Less than10% Less than10% Housing costsaspercentageofincome 31% to50% 10% to30% Housing costsaspercentageofincome 31% to50% 10% to30% 6% 6% Percentage Percentage 19% 19% 35% 35% 40% 40% Upcoming artistic between contracts Upcoming artistic between contracts Living expenses Living expenses Major purchase Rainy dayfund Major purchase Rainy dayfund Retirement Retirement Education Education Vacation Vacation practice practice Other Other Savings ofartsprofessionals Savings ofartsprofessionals 9% 9% 9% 9% 11% 11% Percentage 21% Percentage 21% 22% 22% 23% 23% 24% 24% 25% 25% 25% 25% 30% 30% 31% 31% 32% 32% 35% 35% 40% 40% 40% 40% 40% 40% 40% 40% 41% 41% 42% 42% 42% 42% 45% 45% 54% 54% 55% Professional artist Arts administrator Arts educator 55% Professional artist Arts administrator Arts educator 63% 63% My spouse or partner's employer covers My spouseorpartner's employercovers My spouse or partner's employer covers My spouseorpartner's employercovers the full cost of my health insurance the full cost of my health insurance partial costofmy healthinsurance partial costofmy healthinsurance full costofmyhealthinsurance full costofmyhealthinsurance My schoolprovidesinsurance My schoolprovidesinsurance My employercoverspartial My employercoverspartial cost ofmyhealthinsurance cost ofmyhealthinsurance My employercoversthe as partofmytuitionfees My employercoversthe parents' healthinsurance as partofmytuitionfees parents' healthinsurance I amcoveredundermy I amcoveredundermy I coverthefullcostof I coverthefullcostof my healthinsurance my healthinsurance Other Other Access tohealthcare Access tohealthcare 0 0 0 0 0 0 1% 1% 1% 0 0 0 0 0 0 1% 1% 1% 4% 5% 4% 5% 5% 6% 6% 5% 7% 7% 6% 7% 6% Percentage 7% 7% 7% Percentage 9% 10% 9% 10% 11% 11% 11% 11% 16% 17% 16% 18% 17% 18% 22% 22% 22% 22% 28% 28% 31% 31% 36% 36% 37% 37% 39% 39% 42% 42% <$35K $35-<$65K $65-<$99K $65-<$99K <$35K $35-<$65K $65-<$99K $65-<$99K $65-<$99K $65-<$99K $35-<$65K <$35K 42% 39% 37% 36% 31% 28% 22% 22% 18% 17% 16% 11% 11% 10% 9% Percentage 7% 7% 7% 6% 6% 5% 5% 4% 1% 1% 1% 0 0 0 0 0 0 Access to healthcare Other my health insurance I cover the full cost of I am covered under my parents' health insurance as part of my tuition fees My employer covers the cost of my health insurance My employer covers partial My school provides insurance full cost of my health insurance partial cost of my health insurance the full cost of my health insurance My spouse or partner's employer covers My spouse or partner's employer covers 63% Arts educator Arts administrator Professional artist 55% 54% 45% 42% 42% 41% 40% 40% 40% 40% 35% 32% 31% 30% 25% 25% 24% 23% 22% 21% Percentage 11% 9% 9% Savings of arts professionals Other practice Vacation Education Retirement Rainy day fund Major purchase Living expenses between contracts Upcoming artistic 40% 35% 19% Percentage 6% 10% to 30% 31% to 50% Housing costs as percentage of income Less than 10% More than 50% In-school activity Out of school activity 55% 52% 5,625 41% 5,195 40% Non-visible minority Visible minority Total 38% 37% 4,745 3,885 3,844 3,591 In and out of school activity In and out of school 2,941 13% 2,271 Percentage 8% 7% 5% 3% 2% Home ownership 2014 2015 2017 2018 Rent Own Other Do not rent or own (lives with others, reside at collegeor university etc.) 10,370 9,040 Neutral (85%) 8,202 6,990 5,949 5,907 Media coverage tone 2013 2014 2015 2016 2017 2018 # of Education Activities for Children & Youth # of Education Activities Positive (13%) Negative (2%) 540,294 488,753 413,797 397,087 Music (39%) 348,651 339,065 Multidiscipline (7%) Literary (5%) # of Participants for Children & Youth # of Participants for 2013 2014 2015 2016 2017 2018 Dance (2%) Theatre (9%) Increased media coverage of the arts in Calgary Film (30%) Visual (8%) Visual 44 2018 2016 2014 2013 2017 29 91% 89% 89% 89% 87% 87% 85% 84% 22 82% 79% 79% 14 13 9 9 8 8 5 N/A 4 Role arts and culture plays in Calgary culture plays in Role arts and Percentage of respondants who agree 1 Emerging artist opportunities Emerging life in Calgary better life in Calgary better safe and prosperous city Hire emerging artists enables people to connect is a good thing for Calgary is key to creating a vibrant, support emerging artists Often showcase emerging artists outside of mandate Arts and culture venues make Arts and culture venues A strong arts and culture scene Organizational mandate to Art helps bring people together; Art helps bring people Offer an emerging artist award specifically for emerging artists Offer mentorship or workshops which emerging artists participate Offer mentorship or workshops in Developing local artists - of all kinds -

LivingCreative.ca LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 13 -

- spac

24 100-499 (33%) 48 32 198 115 679 540 the space, ad

1,612 3% 4% 33% 60% 2013-2014 Alberta currently has 500-900 (4%) Percentage because SpaceFinder includes

59 93 34 194 734 529 1,643 15 21 square foot, etc., as well as the ability 2014-2015 175 316 527

Venue capacity Venue 1000+ (3%) Number Venue Capacity Venue Alberta. SpaceFinder 60 90 41 196 797 524 1,708 performance facilities to participate in an arts performance facilities to participate in an

policies. Additionally, policies. area, rates per

2015-2016

Total and rates (optional). This data supports analyses such This data supports and rates (optional). 1000+

p13 Venue p13 Venue capacity (60%) 500-999 100-499 55 86 22 Under 100 159 755 489 Under 100 is calculated by using publicly available data provided by the available data provided by using publicly is calculated 1,566 22 2016-2017 booking policies,

50 66 28 181 702 515 1,542 2017-2018 721 Arts graduates 695 658 571 559 56 69 18 economic indicators around the creative industries.

145 696 451 23 491 1,435 list of individual arts and culture spaces. Each listing includes a description of list of individual arts and culture spaces.

2018-2019 texts such as descriptions of spaces and booking

Total bridge the data to

Multidomain . The number of post-secondary arts degrees granted arts degrees number of post-secondary The . amounts of square footage of spaces per discipline, per geographic amounts of square footage of spaces per Live performance

analyze a variety of

Film Heritage and libraries Music Dance purposes in Calgary by discipline: Visual and applied arts Theatre hours, permitted uses, typical disciplines, availability, hours, permitted uses, typical disciplines,

Visual arts Rehearsals Written and published word Audio visual and interactive Total Number of Spaces by Discipline by Number of Spaces Total Total number of spaces available for arts related Province Advanced of Alberta, Education. Total number of spaces available for arts related purposes in Calgary by discipline: number of spaces available Total to view and spaces, it helps for-profit 569 organizations in Calgary listing 1,435 available spaces. These spaces range from rehearsal space to full performance spaces. These in Calgary listing 1,435 available spaces. 569 organizations Alberta has a searchable SpaceFinder dress, as data about In 2012 and 2013, Calgary Arts Development approached owners and operators of Arts Development approached In 2012 and 2013, Calgary SUCCESS INDICATOR: ACCESS TO AN INVENTORY OF ARTS SPACES ARTS OF AN INVENTORY TO ACCESS SUCCESS INDICATOR: The total number of degrees granted each year has fallen each year since 2015-2016. A portion of that reduction in live performance portion of that reduction in live performance A year has fallen each year since 2015-2016. The total number of degrees granted each University ending their music degree program. degrees can be attributed to Mount Royal Canadian Framework for Canadian Canada’s provided in Statistics of arts degrees relies on the definition Arts Development now Calgary Cultural Statistics Arts Graduates Arts At that institution. post-secondary or degree from a Calgary with an arts diploma having graduated reported 518 students In 2013, we institutions. from post-secondary on self-reported data relied Arts Development time Calgary In lieu of that data, future reporting will be based on data available through SpaceFinder In lieu of that data, future reporting will be es survey. Data from those surveys were used in the initial Living a Creative Life benchmark report. No similar survey has been Data from those surveys were used in the initial Living es survey. completed since that time. 749 716 709 699 675 670 1 2 3 4 5 6 Rank 2.9% 2.4% 2.3% 1.6% 1.4% 1.2% 1.67% employment % of total city 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of FTE staff 7,145 9,615 43,015 56,185 79,005 11,865 Artist employment 342,055 Individuals with arts employment income 10,193 Calgary Toronto Canada Montreal Winnipeg Edmonton Vancouver 8,686 8,524 8,284 7,981 6,868 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of artists 4,310 $3,762,564 3,820 $3,235,585 $3,101,232 $2,129,548 2,305 $1,076,313 Revenue minus expenses $500,590 595 485 350 2013 2014 2015 2016 2017 2018 Calgary arts employment 2016 cencus Creative and performing artists 2% 2014 53% 34% 11% Announcers and other performers 23,000 Creative designers and crafts persons 2% 2015 54% 32% 13% Librarians, archivists, conservators and curators 23,000 2% 2016 54% 33% 11% 25,000 Photographers, graphic arts technicians, support and coordinating Technical support in libraries, museums, archives and art galleries 2% 2017 53% 33% 12% 24,000 3% 2018 53% 32% 12% 23,000 42% Methods of transport outside bus hours Methods of transport 2014 2017 2019 2.2% 30% 54.4% 34.1% 10.6% 22,000 25% 17% 16% Total 16% Bicyle Transit 13% Pedestrian 10% Automobile 9% 8% 8% 6% % OF ARTS PROFESSIONALS 0% 100% 1% – 25%

26% – 50% 51% – 75% 76% – 99% Percentage of Annual Household Income Derived from Arts Work for Arts Professionals Work Arts from Derived Income 29% 21% 21% 18% 10% % OF ARTS PROFESSIONALS Average Annual Household Income of Arts Professionals Over $100K $30K – $50K $50K – $80K $80K – $100K Less than $30K Marketing and communications (12%) Facility operation (13%) Administration (16%) Fundraising (6%) Expenses by source 2018 Artistic (54%) Marketing and communications (12%) Facility operation (11%) Administration (18%) Fundraising (8%) Expenses by source 2013 Artistic (51%) Public sector (27%) Private sector (29%) Revenue by source 2018 Other (3%) (41%) Earned Public sector (27%) Private sector (30%) Revenue by source 2013 Other (4%) (39%) Earned Earned (39%) Other (4%) Revenue bysource2013 Private sector(30%) (27%) sector Public Earned (41%) Other (3%) Revenue bysource2018 Private sector(29%) (27%) sector Public (51%) Artistic Expenses bysource2013 Fundraising (8%) (18%) Administration (11%) Facility operation (12%) communications Marketing and (54%) Artistic Expenses bysource2018 Fundraising (6%) (16%) Administration (13%) Facility operation (12%) communications Marketing and Less than$30K $80K –$100K $50K –$80K $30K –$50K Over $100K Average AnnualHouseholdIncomeofArtsProfessionals % OFARTSPROFESSIONALS 10% 18% 21% 21% 29%

Income Derived from Arts Work from ArtsWorkforProfessionals Percentage ofAnnualHouseholdIncomeDerived 76% –99% 51% –75% 26% –50% 1% –25% 100% 0% % OFARTSPROFESSIONALS 6% 8% 8% 9% 10% 13% 16% 16% 17% 25% 30% 2017 2014 42% Technical supportinlibraries,museums,archivesandartgalleries Photographers, graphicartstechnicians,supportandcoordinating Librarians, archivists,conservatorsandcurators Creative designersandcraftspersons Announcers andotherperformers Creative andperformingartists Calgary artsemployment2016cencus 350 485 595 2,305 3,820 4,310 Total numberofartists Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 6,868 7,981 8,284 8,524 8,686 10,193 Total numberofFTEstaff Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 670 675 699 709 716 749 Total numberofspacesavailableforartsrelated Rehearsals Visual arts Theatre purposes inCalgarybydiscipline: Dance Music Film 491 559 571 658 695 721 Under 100 (60%) 1000+ (3%) Venue capacity 500-900 (4%) (33%) 100-499 14 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca Emerging Artist Opportunities Emerging Artist ARTISTS SUCCESS INDICATOR: QUANTITY AND DIVERSITY OF PROFESSIONAL OPPORTUNITIES FOR reporting willcontinuetorelyonSpaceFinderdata. are suitablefordanceperformances,thatmaynotmeettheneedsofculturalcommunity. Untilbetterdatasourcesareavailable, by thenatureofself-reportingversusfieldexpectations.Forexample,whileschoolsinCalgaryarelistedandindicateschoolgyms primarily usedforartspurposesversusotherspaceswhoseuseisincidental. Future Reporting:SpaceFinderdataprovidesinformationoneachspaceavailable,butitisnotpossibletodistinguishspacesthatare to thesespacesdirectly. cessible spaces,individualsseekingaccessiblespaceswouldlikelycometothesameconclusionsaroundaccessibilityifreachingout While itispossiblethatmorespacesareaccessibleandalackofdefinitionunderstandingshasresultedinunderreportingac ble washrooms.Forartistswithaccessibilityneedsthesituationismuchworse.Only5%ofspacesreporthavinganaccessiblestage. Of the1,435spaceslisted,only27%reportthattheyareaccessibletothosewithaccessibilityneedsand25%havingaccessi Accessibility cannot findadequateperformancevenues. Anecdotal reportingfrom Arts Commonsinthepasttwoyearssuggeststhatthereisasubstantialnumberoflarge-scale eventsthat have aseatingcapacityofunder100seats. For thosespacesreportingseatingcapacity(37%ofspaces),only7%haveabove500seats.60% The 2017artsprofessionalssurvey Perceptions ofprofessionaldevelopmentopportunities forartsprofessionals small increaseinorganizations (5)havereportedthattheynowmentorshipsorworkshopsspecificallyforemerging artists. Fewer organizations reported hiringemerging artists,andfewerorganizations reportedhavingamandatetosupportemerging artists. A opportunities foremerging artists,adecreasefromthe53organizations providing emerging artistsupportin2013. In 2017,40organizations receivingsupportthroughCalgary Arts Development’s operatinggrantprogramreportedprovidingspecific professionals. Offer mentorshiporworkshopsin • • • which emergingartistsparticipate 65% ofrespondents reportedthatopportunities toenhancetheirartisticskills wereplentiful(46%in2014) had easyaccessin2014 31% ofrespondentsagreedthat theyhaveeasyaccesstothenon-artstrainingneed,adecrease from37%whoreportedthey 48% ofsurveyrespondentssaid thattheyhaveneitherthetimenormoneytoadvancetheir artisticskills(46%in2014) Offer mentorshiporworkshops specifically foremergingartists Offer anemergingartistaward Organizational mandateto artistsoutsideofmandate Often showcaseemerging support emergingartists Hire emergingartists Emerging artistopportunities 27 revealed onlyslightchangesinperceptionsofprofessionaldevelopment opportunitiesforarts 1 25

4 5 8 8 9 9 13 14 22 29 2017 2013 A vailable spacestatisticsmaybeartificiallyinflated 44 Visual (8%) (30%) Film Increased mediacoverageoftheartsinCalgary (9%) Theatre Dance (2%) 26 Literary (5%) - - Multidiscipline (7%) (39%) Music (2%) Negative (13%) Positive Media coveragetone (85%) Neutral at collegeoruniversityetc.) (lives withothers,reside Do notrentorown Other Own Rent Home ownership 2% 3% 5% 7% 8% Percentage 13% 37% 38% Total Visible minority Non-visible minority 40% 41% 52% 55% More than50% Less than10% Housing costsaspercentageofincome 31% to50% 10% to30% 6% Percentage 19% 35% 40% Upcoming artistic between contracts Living expenses Major purchase Rainy dayfund Retirement Education Vacation practice Other Savings ofartsprofessionals 9% 9% 11% Percentage 21% 22% 23% 24% 25% 25% 30% 31% 32% 35% 40% 40% 40% 40% 41% 42% 42% 45% 54% 55% Professional artist Arts administrator Arts educator 63% My spouseorpartner'semployercovers My spouseorpartner'semployercovers the fullcostofmyhealthinsurance partial costofmyhealthinsurance full costofmyhealthinsurance My schoolprovidesinsurance My employercoverspartial cost ofmyhealthinsurance My employercoversthe as partofmytuitionfees parents' healthinsurance I amcoveredundermy I coverthefullcostof my healthinsurance Other Access tohealthcare 0 0 0 0 0 0 1% 1% 1% 4% 5% 5% 6% 6% 7% 7% 7% Percentage 9% 10% 11% 11% 16% 17% 18% 22% 22% 28% 31% 36% 37% 39% 42% <$35K $35-<$65K $65-<$99K $65-<$99K $65-<$99K $65-<$99K $35-<$65K <$35K 42% 39% 37% 36% 31% 28% 22% 22% 18% 17% 16% 11% 11% 10% 9% Percentage 7% 7% 7% 6% 6% 5% 5% 4% 1% 1% 1% 0 0 0 0 0 0 Access to healthcare Other my health insurance I cover the full cost of I am covered under my parents' health insurance as part of my tuition fees My employer covers the cost of my health insurance My employer covers partial My school provides insurance full cost of my health insurance partial cost of my health insurance the full cost of my health insurance My spouse or partner's employer covers My spouse or partner's employer covers 63% Arts educator Arts administrator Professional artist 55% 54% 45% 42% 42% 41% 40% 40% 40% 40% 35% 32% 31% 30% 25% 25% 24% 23% 22% 21% Percentage 11% 9% 9% Savings of arts professionals Other practice Vacation Education Retirement Rainy day fund Major purchase Living expenses between contracts Upcoming artistic 40% 35% 19% Percentage 6% 10% to 30% 31% to 50% Housing costs as percentage of income Less than 10% More than 50% 55% 52% 41% 40% Non-visible minority Visible minority Total 38% 37% 13% Percentage 5% 2014 69% 26% 8% 7% 5% 3% 2% Home ownership 2% 2018 85% 13% Rent Own Other

LivingCreative.ca LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 Neutral 15 Positive Negative Do not rent or own (lives with others, reside at collegeor university etc.) - - 3% 4% 2014 10% 42% 21% 10% 10% Neutral (85%) Those involved in involved Those 7% 9% 8% 2% 5% , share ideas, and learn , share ideas, and learn 2018 39% 30% report. This report graded Cal report. 29 Film t have the time or money to advance time or money to advance t have the Music Dance Visual Theatre Literary Media coverage tone p15 Media tracking Multidiscipline Positive (13%) Negative (2%) ganization, or guild (40% in 2014) Music (39%) Multidiscipline (7%) : 28 Literary (5%) highlighted the following issues: 30 A strong arts sector is highly valued by Calgarians and is part of what defines Calgarians and is part by is highly valued arts sector A strong Dance (2%) Theatre (9%)

Increased media coverage of the arts in Calgary

Film (30%) Local Media Coverage by Discipline by Media Coverage Local While attendance is high, 60% of Calgarians cannot afford the arts programs and events they would like to attend the arts programs and events they cannot afford While attendance is high, 60% of Calgarians artists and art that honour Indigenous history and culture More emphasis needs to be placed on local 81% of arts professionals reported they regularly communicate with other artists using the internet (80% in 2014) 81% of arts professionals reported they regularly 38% of arts professionals agreed that there are few opportunities to receive knowledgeable, constructive feedback about their to receive knowledgeable, constructive agreed that there are few opportunities 38% of arts professionals work (42% in 2014) an arts union, service or 58% of respondents reported belonging to 88% of respondents indicated that those working in the arts in Calgary need more opportunities to gather indicated that those working in the arts in 88% of respondents from each other (89% in 2014) from each other (89%

as a city.

• • • • • • Visual (8%) Visual SUCCESS INDICATOR: INCREASED LOCAL MEDIA COVERAGE OF THE ARTS THE OF COVERAGE MEDIA INCREASED LOCAL SUCCESS INDICATOR: tinuing professional development. The most common forms of continuing development were workshops, classes, and residencies with workshops, classes, and residencies with forms of continuing development were The most common development. tinuing professional developing their skills in these ways. 76% of survey respondents Signs Vital grades were provided for issues in Calgary’s 2018 was the most recent year that letter SUCCESS INDICATOR: THE CALGARY FOUNDATION’S VITAL SIGNS ARTS & CULTURE GRADE & CULTURE ARTS SIGNS VITAL FOUNDATION’S THE CALGARY SUCCESS INDICATOR: Outcome two: us Perceptions of peer-to-peer networking opportunities and connectedness of the arts community networking opportunities Perceptions of peer-to-peer Arts Professionals Survey In the 2017 Beyond their primary modes of education or training, almost all arts professionals said they were continuing to better themselves were continuing to better said they almost all arts professionals education or training, primary modes of Beyond their participate in con that they did not respondents indicated Only 2% of professional development. education and/or through ongoing theatre (56%) and film and new media (55%) expressed the strongest sentiment that they didn’ the strongest sentiment media (55%) expressed and film and new theatre (56%) skills. their artistic The lack of time and money to advance artistic skills was felt more acutely by females (52%) than males (40%). males (40%). (52%) than females acutely by felt more skills was artistic to advance and money of time The lack The 2019 Vital Signs Report Vital The 2019 gary’s arts overall as a B-. The report indicates that the higher the sense of a belonging an individual reported feeling, the higher the The report indicates that the arts overall as a B-. gary’s The 2018 B- score was slightly lower than the B received in 2014. rating they gave the arts. 44 2013 2017 29 22 14 13 9 9 8 8 5 4 1 Emerging artist opportunities Emerging Hire emerging artists support emerging artists Often showcase emerging artists outside of mandate Organizational mandate to Offer an emerging artist award specifically for emerging artists Offer mentorship or workshops which emerging artists participate Offer mentorship or workshops in 100-499 (33%) 500-900 (4%) Venue capacity Venue 1000+ (3%) (60%) Under 100 721 695 658 571 559 491 Film Music Dance purposes in Calgary by discipline: Theatre Visual arts Rehearsals Total number of spaces available for arts related 749 716 709 699 675 670 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of FTE staff 10,193 8,686 8,524 8,284 7,981 6,868 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of artists 4,310 3,820 2,305 595 485 350 Calgary arts employment 2016 cencus Creative and performing artists Announcers and other performers Creative designers and crafts persons Librarians, archivists, conservators and curators Photographers, graphic arts technicians, support and coordinating Technical support in libraries, museums, archives and art galleries 42% 2014 2017 30% 25% 17% 16% 16% 13% 10% 9% 8% 8% 6% % OF ARTS PROFESSIONALS 0% 100% 1% – 25%

26% – 50% 51% – 75% 76% – 99% Percentage of Annual Household Income Derived from Arts Work for Arts Professionals Work Arts from Derived Income 29% 21% 21% 18% 10% % OF ARTS PROFESSIONALS Average Annual Household Income of Arts Professionals Over $100K $30K – $50K $50K – $80K $80K – $100K Less than $30K Marketing and communications (12%) Facility operation (13%) Administration (16%) Fundraising (6%) Expenses by source 2018 Artistic (54%) Marketing and communications (12%) Facility operation (11%) Administration (18%) Fundraising (8%) Expenses by source 2013 Artistic (51%) Public sector (27%) Private sector (29%) Revenue by source 2018 Other (3%) (41%) Earned Public sector (27%) Private sector (30%) Revenue by source 2013 Other (4%) (39%) Earned Earned (39%) Other (4%) Revenue bysource2013 Private sector(30%) (27%) sector Public Earned (39%) Earned (41%) Other (4%) Other (3%) Revenue bysource2013 Revenue bysource2018 Private sector(30%) Private sector(29%) (27%) sector Public (27%) sector Public Earned (41%) Other (3%) (51%) Artistic Revenue bysource2018 Expenses bysource2013 Private sector(29%) (27%) sector Public Fundraising (8%) (18%) Administration (11%) Facility operation (12%) communications Marketing and (51%) Artistic Expenses bysource2013 (54%) Artistic Fundraising (8%) Expenses bysource2018 (18%) Administration (11%) Facility operation (12%) communications Marketing and Fundraising (6%) (16%) Administration (13%) Facility operation (12%) communications Marketing and (54%) Artistic Expenses bysource2018 Less than$30K $80K –$100K $50K –$80K $30K –$50K Over $100K Average AnnualHouseholdIncomeofArtsProfessionals Fundraising (6%) (16%) Administration % OFARTSPROFESSIONALS (13%) Facility operation (12%) communications Marketing and 10% 18% 21% 21% 29% Less than$30K $80K –$100K $50K –$80K $30K –$50K Over $100K Average AnnualHouseholdIncomeofArtsProfessionals % OFARTSPROFESSIONALS

Income Derived from Arts Work from ArtsWorkforProfessionals Percentage ofAnnualHouseholdIncomeDerived 76% –99% 51% –75% 26% –50% 1% –25% 100% 10% 0% % OFARTSPROFESSIONALS 18% 21% 21% 6% 8% 8% 9% 29% 10% 13% 16% 16% 17% 25% 30% 2017 2014

Income Derived from Arts Work from ArtsWorkforProfessionals Percentage ofAnnualHouseholdIncomeDerived 42% 76% –99% 51% –75% 26% –50% 1% –25% 100% 0% % OFARTSPROFESSIONALS 6% 8% 8% 9% Technical supportinlibraries,museums,archivesandartgalleries Photographers, graphicartstechnicians,supportandcoordinating 10% 13% 16% 16% 17% 25% Librarians, archivists,conservatorsandcurators 30% 2017 2014 Creative designersandcraftspersons 42% Announcers andotherperformers Creative andperformingartists Calgary artsemployment2016cencus Technical supportinlibraries,museums,archivesandartgalleries Photographers, graphicartstechnicians,supportandcoordinating 350 485 Librarians, archivists,conservatorsandcurators 595 Creative designersandcraftspersons Announcers andotherperformers 2,305 Creative andperformingartists Calgary artsemployment2016cencus 3,820 4,310 350 485 595 Total numberofartists Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 2,305 3,820 6,868 4,310 7,981 8,284 8,524 8,686 10,193 Total numberofartists Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 Total numberofFTEstaff Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 6,868 7,981 8,284 8,524 8,686 670 675 10,193 699 709 716 749 Total numberofFTEstaff Employment bynon-profitartsorganizations 2018 2017 2016 2015 2014 2013 Total numberofspacesavailableforartsrelated Rehearsals Visual arts Theatre purposes inCalgarybydiscipline: Dance Music Film 670 675 699 709 716 749 491 559 571 658 695 721 Total numberofspacesavailableforartsrelated Rehearsals Visual arts Theatre purposes inCalgarybydiscipline: Dance Music Film Under 100 (60%) 1000+ (3%) Venue capacity 491 559 571 658 500-900 (4%) 695 721 (33%) 100-499 Under 100 (60%) Offer mentorshiporworkshops in which emergingartistsparticipate Offer mentorshiporworkshops specifically foremergingartists Offer anemergingartistaward 1000+ (3%) Organizational mandateto artistsoutsideofmandate Often showcaseemerging Venue capacity support emergingartists Hire emergingartists 500-900 (4%) Emerging artistopportunities (33%) 100-499 1 4 5 8 8 9 9 13 14 Offer mentorshiporworkshopsin which emergingartistsparticipate 22 Offer mentorshiporworkshops specifically foremergingartists Offer anemergingartistaward 29 Organizational mandateto 2017 2013 artistsoutsideofmandate Often showcaseemerging support emergingartists Hire emergingartists 44 Emerging artistopportunities Visual (8%) (30%) 1 Film Increased mediacoverageoftheartsinCalgary 4 5 8 8 9 9 (9%) Theatre Dance (2%) 13 14 22 Literary (5%) 29 2017 2013 Multidiscipline (7%) (39%) Music 44 Visual (8%) (30%) Film Increased mediacoverageoftheartsinCalgary (2%) Negative (9%) Theatre Dance (2%) (13%) Positive Media coveragetone Literary (5%) Multidiscipline (7%) (39%) Music 16 (85%) LIVINGNeutral A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca SUCCESS INDICATOR: HOUSINGSECURITY OF ARTS PROFESSIONALS Outcome three: longer trackssocialmediamentions,butwillexplorealternativeindicatorsin2021. In 2014socialmediamentionsbytonewastrackedasanindicatoroflocalcoveragethearts.Calgary Arts Developmentno five outofsixstoriesbeingpositivelydescribed. story (69%in2014).Ofthosestorieswhichdoindicateapositivetone,theratioisalmostexactlysameas2014,with around Local coverageoftheartsisincreasinglyneutralintone,with85%providingneitheranegativeorpositivereaction toa An article’s tonereferstowhethertheauthorisexpressinganopinionorremainingobjective,regardlessofsubjectnature. tional arts. This isovertwice asmanyarticlestrackedoverayearforthe2014report(1,537). From January1,2018toDecember31,2018,localmediainCalgaryproduced3,487articlesthatcoveredlocal,national,andinterna while maintaining ahealthy andfulfillingquality oflife. increased from10%to30%andtouringproductionscoveragewhichismorelikelybemusic. 9% in2018.Partofthisdropcanbeattributedtomediacoveragefocusingonnationallyrelatablestorieslikefilmwhich but stillindicatesthatCalgaryisanemerging musiccity. Theatre coveragedecreasedsignificantly, droppingfrom21%in2014to Over onethird(39%)ofmediacoveragein2018wasdedicatedtostoriesrelatedmusic. being written.It’s importanttonotethatthistracksallmediacoverageforthearts,includinglocalstoriesrelatedpop-culture. Part ofthisincreaseisrelatedtoimprovementsindigitaltrackingcapabilitiesandnotentirelyduetheincreasednumberstories at collegeoruniversityetc.) (lives withothers,reside (2%) Negative Local Media Coverage by Tone Do notrentorown (13%) Positive Media coveragetone Multidiscipline Other Own p15 Media tracking p15 Media Rent Literary Home ownership Theatre Calgary’s artsprofessionals are able to dedicate themselves to their careers Visual Dance Music Film 2% 3% 5% 7% 8% Percentage 13% 30% 39% 2018 5% 2% 8% 9% 7% (85%) Neutral 37% 38% Total Visible minority Non-visible minority at collegeoruniversityetc.) 40% 41% 10% 10% 21% 42% 10% 2014 (lives withothers,reside 4% 3% Do notrentorown 52% 55% Negative Positive Neutral Other Own Rent compared to55%ownership). identify asavisibleminority(41% ownership own homecomparedtothosewhodidnot visible minoritywerelesslikelytoowntheir from 2014(58%). Those whoidentifiedasa owning theirownhome(52%)adecrease Just overhalfofartsprofessionalscited Home Ownership This isaslightdecreasefrom2014(42%) Home ownership 31

2% 3% 5% 13% 85% 2018 2% 7% 8% Percentage 13% More than50% Less than10% Housing costsaspercentageofincome 31% to50% 10% to30% 26% 69% 2014 5% 32 37%

38% Total Visible minority Non-visible minority 40% 41% - 6% 52% 55% Percentage 19% 35% 40% More than50% Less than10% Housing costsaspercentageofincome 31% to50% 10% to30% Upcoming artistic between contracts Living expenses Major purchase Rainy dayfund Retirement Education Vacation practice Other 6% Percentage Savings ofartsprofessionals 19% 9% 9% 11% Percentage 21% 22% 35% 23% 24% 25% 25% 40% 30% 31% 32% 35% 40% 40% 40% 40% 41% 42% 42% 45% 54% 55% Professional artist Arts administrator Arts educator Upcoming artistic between contracts Living expenses Major purchase Rainy dayfund 63% Retirement Education Vacation practice Other Savings ofartsprofessionals 9% 9% 11% Percentage 21% 22% 23% 24% 25% 25% My spouseorpartner'semployer covers My spouseorpartner'semployer covers 30% 31% 32% the fullcostof myhealthinsurance 35% partial costofmyhealthinsurance 40% 40% 40% 40% full costofmyhealthinsurance 41% My schoolprovidesinsurance 42% 42% 45% My employercoverspartial cost ofmyhealthinsurance My employercoversthe as partofmytuitionfees parents' healthinsurance I amcoveredundermy I coverthefullcostof 54% 55% Professional artist Arts administrator Arts educator my healthinsurance 63% Other Access tohealthcare 0 0 0 0 0 0 1% 1% 1% 4% 5% 5% 6% 6% 7% 7% 7% Percentage 9% 10% 11% 11% 16% 17% 18% 22% 22% 28% My spouseorpartner'semployercovers My spouseorpartner'semployercovers 31% 36% 37% 39% 42% the fullcostofmyhealthinsurance partial costofmyhealthinsurance full costofmyhealthinsurance My schoolprovidesinsurance My employercoverspartial cost ofmyhealthinsurance My employercoversthe as partofmytuitionfees parents' healthinsurance I amcoveredundermy I coverthefullcostof my healthinsurance <$35K $35-<$65K $65-<$99K $65-<$99K Other Access tohealthcare 0 0 0 0 0 0 1% 1% 1% 4% 5% 5% 6% 6% 7% 7% 7% Percentage 9% 10% 11% 11% 16% 17% 18% 22% 22% 28% 31% 36% 37% 39% 42% <$35K $35-<$65K $65-<$99K $65-<$99K $65-<$99K $65-<$99K $35-<$65K <$35K $65-<$99K $65-<$99K $35-<$65K <$35K 42% 39% 37% 36% 31% 28% 22% 22% 18% 17% 16% 11% 11% 10% 9% 42% Percentage 7% 7% 7% 6% 6% 5% 39% 5% 37% 4% 36% 1% 1% 1% 0 0 0 0 0 0 31% Access to healthcare Access to 28% 22% 22% Other 18% 17% 16% 11% 11% 10% 9% Percentage 7% 7% 7% 6% 6% 5% 5% 4% 1% 1% 1% 0 0 0 0 0 0 Access to healthcare my health insurance Other I cover the full cost of I cover the full cost I am covered under my I am covered under parents' health insurance as part of my tuition fees My employer covers the cost of my health insurance My employer covers partial My employer covers My school provides insurance full cost of my health insurance partial cost of my health insurance the full cost of my health insurance my health insurance I cover the full cost of I am covered under my parents' health insurance as part of my tuition fees My employer covers the My spouse or partner's employer covers My spouse or partner's employer covers My spouse or partner's employer covers My spouse or partner's employer covers cost of my health insurance My employer covers partial My school provides insurance full cost of my health insurance partial cost of my health insurance the full cost of my health insurance My spouse or partner's employer covers My spouse or partner's employer covers

LivingCreative.ca LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 17 63% Arts educator Arts administrator Professional artist - 55% 54% - . 45% The av 42% 42%

41% 40% 40% 40% 33 40% 63% 35% 32% 31% Arts educator Arts administrator Professional artist 55% 30% 54% 25% 25% 24% 23% 22% 45% 21% 42%

Percentage 42% 41% 34 40% 40% 40% 40% 11% 35% 9% 32% 9% 31% 30% 25% 25% 24% Savings of arts professionals 23% 22% 21% Percentage 11% Other 9% 9% practice Vacation Education Retirement Savings of arts professionals Rainy day fund Major purchase Living expenses between contracts Upcoming artistic Affordability of Residence Affordability (59%) exceeded the CMHC Over half of all arts professionals spending of 30% of household recommended maximum This was an increase from the 51% income on housing costs. income on residen reporting spending more than 30% of their continues to This is unsurprising, as cost of living cy in 2014. increase while salaries remain low. Other practice Vacation Education Retirement Rainy day fund Major purchase Living expenses What Arts Professionals are Saving For Saving are What Arts Professionals between contracts Upcoming artistic 40% 35%

- - - -

19% 40% 35% Percentage 6% 19%

35 Percentage 6% 10% to 30% 31% to 50% Housing costs as percentage of income Housing costs as percentage Less than 10% More than 50%

monly reported by professional artists (40%) of arts professionals responded that they are saving for living expenses between paid This kind of saving is most com contracts. Of the 50% who reported that they have been able to accumulate savings, all categories to an upcoming artistic project than those working in performing arts (24%) or those working in music (22%). Those working in presenting arts (36%) were more likely to be saving for expenses related ucators were the most likely to be saving for retirement (92%) followed by arts adminis trators (89%). Over half of respondents (53%) indicated Over half of respondents (53%) indicated they are saving for retirement using an RRSP, Arts ed a slight decrease from 2013 (58%). retirement than the 34% who were not saving retirement than the 34% who were not saving for retirement in 2013. Of those who responded, only 22% reported Of those who responded, only 22% reported that they are not saving for retirement, indi cating more individuals are saving for reporting that they did not. This is almost the same level of individuals reporting saving in 2013, when 48% of arts professionals This is almost the same level of individuals reporting saving reporting that they did not. reported savings. Savings of Arts Professionals Arts Savings of 50% reported savings, with 50% reporting that they accumulated savings in 2016 and Arts professionals are split evenly regarding SUCCESS INDICATOR: FINANCIAL SECURITY OF ARTS PROFESSIONALS ARTS OF SECURITY FINANCIAL SUCCESS INDICATOR: of Household Income of Household Housing Costs as Percentage Percentage Costs as Housing there was a slight increase in the average number of occupants in households for arts professional reporting as a visible minority in households for arts professional reporting in the average number of occupants there was a slight increase Visible minorities were more likely to be living in housing that did not meet the definition of suitable size for number of occupants size for number definition of suitable that did not meet the be living in housing were more likely to minorities Visible as a visible minority). compared to 96% of those not reporting respondents lived in suitable housing (88% of visible minority those reporting as not, though those reporting as visible minority and was approximately the same for both erage number of bedrooms of individuals living in a dwelling. Based on that definition 95% of arts professionals reported living in suitable sized residences, with sized residences, with living in suitable professionals reported 95% of arts Based on that definition living in a dwelling. of individuals shortfall. two or more bedroom a household with a and 2% living in a one-bedroom shortfall in a household with 3% living Adequacy of Residence of Adequacy relative to the number housing suitability is used to determine Standard definition Housing Occupancy Canada National The Statistics

31% to 50% 10% to 30% Housing costs as percentage of income

Less than 10% More than 50% 55% 52% 41% 40% Non-visible minority Visible minority Total 38% 55% 37% 52% 41% 13% Percentage 40% Non-visible minority Visible minority Total 38% 37% 8% 7% 5% 3% 2% Home ownership 13% Percentage Rent Own 8% Other 7% 5% 3% 2% Home ownership Do not rent or own Rent Own Other (lives with others, reside (lives with others, reside at collegeor university etc.) Do not rent or own Neutral (85%) (lives with others, reside at collegeor university etc.) Neutral (85%) Media coverage tone Positive (13%) Negative (2%) Media coverage tone Positive (13%) Negative (2%) Music (39%) Multidiscipline (7%) Literary (5%) Music (39%) Multidiscipline (7%) Literary (5%) Dance (2%) Theatre (9%) Increased media coverage of the arts in Calgary Increased media coverage Film (30%) Visual (8%) Visual Dance (2%) Theatre (9%) Increased media coverage of the arts in Calgary Increased media coverage of the arts Film 44 (30%) Visual (8%) Visual 2013 2017 29 44 22 14 2013 2017 13 29 9 9 8 8 22 5 4 1 14 13 9 9 8 8 Emerging artist opportunities Emerging 5 4 1 Hire emerging artists Emerging artist opportunities Emerging support emerging artists Often showcase emerging artists outside of mandate Organizational mandate to Organizational mandate Offer an emerging artist award specifically for emerging artists Offer mentorship or workshops which emerging artists participate Offer mentorship or workshops in Hire emerging artists support emerging artists Often showcase emerging artists outside of mandate Organizational mandate to Offer an emerging artist award specifically for emerging artists Offer mentorship or workshops which emerging artists participate Offer mentorship or workshops in 100-499 (33%) 500-900 (4%) 100-499 (33%) Venue capacity Venue 1000+ (3%) 500-900 (4%) Venue capacity Venue (60%) 1000+ (3%) Under 100 (60%) Under 100 721 695 658 571 559 491 721 695 658 571 559 491 Film Music Dance purposes in Calgary by discipline: purposes in Calgary Theatre Visual arts Rehearsals Total number of spaces available for arts related Total number of spaces Film Music Dance purposes in Calgary by discipline: Theatre Visual arts Rehearsals Total number of spaces available for arts related Total number of spaces available for arts 749 716 709 699 675 670 749 716 709 699 675 670 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Employment by non-profit staff Total number of FTE 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of FTE staff 10,193 8,686 8,524 8,284 7,981 6,868 10,193 8,686 8,524 8,284 7,981 6,868 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Employment by non-profit Total number of artists 2013 2014 2015 2016 2017 2018 Employment by non-profit arts organizations Total number of artists 4,310 3,820 4,310 2,305 3,820 595 2,305 485 350 595 485 350 Calgary arts employment 2016 cencus Calgary arts employment Creative and performing artists Creative and performing Announcers and other performers Announcers and other Creative designers and crafts persons Calgary arts employment 2016 cencus Creative and performing artists Librarians, archivists, conservators and curators Librarians, archivists, conservators and Announcers and other performers Creative designers and crafts persons Librarians, archivists, conservators and curators Photographers, graphic arts technicians, support and coordinating Photographers, graphic arts technicians, Technical support in libraries, museums, archives and art galleries Technical support in libraries, museums, Photographers, graphic arts technicians, support and coordinating Technical support in libraries, museums, archives and art galleries 42% 2014 2017 30% 42% 25% 2014 2017 17% 16% 16% 30% 13% 10% 9% 8% 8% 25% 6% 17% 16% 16% 13% % OF ARTS PROFESSIONALS 10% 9% 0% 8% 8% 100% 6% 1% – 25%

26% – 50% 51% – 75% 76% – 99% Percentage of Annual Household Income Derived Percentage of Annual Arts Professionals from Arts Work for Work Arts from Derived Income % OF ARTS PROFESSIONALS 0% 100% 1% – 25%

26% – 50% 51% – 75% 76% – 99% Percentage of Annual Household Income Derived Percentage of Annual Household Income from Arts Work for Arts Professionals Work Arts from Derived Income 29% 21% 21% 18% 29% 10% 21% 21% 18% 10% % OF ARTS PROFESSIONALS Average Annual Household Income of Arts Professionals Average Annual Household Over $100K $30K – $50K $50K – $80K $80K – $100K % OF ARTS PROFESSIONALS Less than $30K Average Annual Household Income of Arts Professionals Average Annual Household Income of Over $100K $30K – $50K $50K – $80K $80K – $100K Less than $30K Marketing and communications (12%) Facility operation (13%) Administration (16%) Fundraising (6%) Marketing and communications (12%) Facility operation (13%) Administration (16%) Fundraising (6%) Expenses by source 2018 Expenses by source Artistic (54%) Expenses by source 2018 Artistic (54%) Marketing and communications (12%) Facility operation (11%) Administration (18%) Fundraising (8%) Marketing and communications (12%) Facility operation (11%) Administration (18%) Fundraising (8%) Expenses by source 2013 Expenses by source Artistic (51%) Expenses by source 2013 Artistic (51%) Public sector (27%) Private sector (29%) Public sector (27%) Private sector (29%) Revenue by source 2018 Revenue by source Other (3%) (41%) Earned Revenue by source 2018 Other (3%) (41%) Earned Public sector (27%) Private sector (30%) Public sector (27%) Private sector (30%) Revenue by source 2013 Revenue by source Other (4%) (39%) Earned Revenue by source 2013 Other (4%) (39%) Earned 18 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca hold orindividual incomeweremorelikelyto respondfavorablytoqualityof lifeperceptionquestions. identify asavisible minoritywerelesslikelyto agreethattheyhavetheimportant thingstheywantinlife. Those withahigher house 72% agreedthattheyhavethe important thingstheywantinlife,andonly19%wished hadadif Despite thechallengingfinancial situationofmanyartsprofessionals,mostreportedtheywere satisfiedwiththeirlife(78%). the firsttime. In themostrecentCalgary Arts Professionalssurvey Arts Professionalswereaskedperceptionquestionsabouttheirqualityoflifefor NEW –QualityofLifePerceptions they were in: space were generallypositiveaboutthespaces Arts professionalsreportingonthesafetyoftheir Working Conditions at all(34%). sure oftheircoverage(21%)ornothaving coverage, overhalfwereacombinationofbeingun When askedaboutworkerscompensationboard in 2014. when theyneedto,almostexactlythesameratesas agreed thattheycouldaccesshealthcarecoverage had afamilydoctorand92%agreedorstrongly erage, 83%ofartsprofessionalsreportedthatthey Whether ornottheyhadextendedhealthcarecov because theydidnotwantorneedit. reported nothavingextendedhealthcarecoverage single greatestreasonforlackofcoverage.Only6% ed healthcarecoverage,63%indicatedcostasthe Of thosewhoreportedthattheydidnothaveextend household incomesweremostlikelytoreporthavingfullycoverthecostoftheirownhealthinsurance. employer (26%)thoughothersarecoveringtheirownextendedhealthcare(24%). Insurance Plan,adecreasefrom72%in2014.Ofthosewhohaveextendedhealthcarecoverage,itismostcommonlyprovidedbyan Almost twothirdsofsurveyrespondents(64%)reportedhavingextendedhealthcarecoverageinadditiontothe SUCCESS INDICATOR: ACCESS TO HEALTH CAREFOR ARTS PROFESSIONALS It alsoreflectsthefactthatmanyartistsareself-employed. should they needit(40%in2014),substantiatingperceptionsoftheincreasinglyprecariousworkingconditionsforthosearts. Only onethird(34%)ofartsprofessionalsreportedthattheywouldbe eligibleforemploymentinsuranceorincomesupport Access toEmploymentInsurance(EI)for Arts Professionals periods ofnotbeingabletogenerateanyincome. household incomeover$80,000). This indicatesthatmanyartistsinalowerincomebrackethavebeenconditionedtopreparefor income (46%ofrespondentswithhouseholdunder$50,000)thanthoseahigher(20% followed byartseducators(35%).Savingforlivingexpensesbetweencontractswasmorecommonthosewithalowerhousehold • • in asafelocation(5%disagreed) 84% reportedthattheyfeltliketheir spacewas quate safety features(15%disagreed) 72% reportedthattheirspaceincludedade 38 39 40 41

- - - - Source ofExtended Health Care Coverage by Income Those withinthelowestcategoryofindividualor ferent kindoflife. Those who 37

Alberta HealthCare

36 -

Neutral (78%) Neutral (78%) Negative (2%) International media tone Neutral (78%) Positive (20%) Negative (2%) International media tone Negative (2%) International media tone Positive (20%) Positive (20%) Music (43%) Multidiscipline (7%) Music (43%) Music (43%) Literary (13%) Multidiscipline (7%) Multidiscipline (7%) International media coverage Theatre (13%) Film (6%) Literary (13%) Dance (2%) Literary (13%) International media coverage Theatre (13%) Visual (16%) Visual International media coverage Theatre (13%) Film (6%) Dance (2%) Film (6%) Visual (16%) Visual Dance (2%) Visual (16%) Visual Activities took place in Canada, outside Calgary Activities took place outside Canada Activities took place in Canada, outside Calgary Activities took place outside Canada 1237 1201 1071 1237 1201 998 1071 998 788 Activities took place in Canada, outside Calgary Activities took place outside Canada 775 788 775 exported beyond the city exported beyond the city 1237 1201 273 273 233 208 233 208 1071 Quantity of Calgary-based artistic projects Quantity of Calgary-based artistic projects 173 Quantity of Calgary-based artistic projects 173 191 191 110 110 998 788 775 2013 2017 2016 2015 2014 2018 exported beyond the city 2013 2017 2016 2015 2014 2018 273 233 208 Quantity of Calgary-based artistic projects Quantity of Calgary-based artistic projects 173 191 110 2013 2017 2016 2015 2014 2018 Neutral (74%) Neutral (74%) Media coverage tone Neutral (74%) Negative (5%) Positive (21%) Media coverage tone Negative (5%) Positive (21%) Literary (0%) Dance (2%) Media coverage tone Multidiscipline (4%) Film (37%) Negative (5%) Positive (21%) Literary (0%) Dance (2%) Multidiscipline (4%) Film (37%) Visual (5%) Visual Music (47%) Literary (0%) Theatre (6%) Dance (2%) Multidiscipline (4%) International and national presented in Calgary media coverage International and national presented in Calgary Film (37%) Visual (5%) Visual 2016 Music (47%) % Better Theatre (6%) 38% 50% 2018 42% 51% 20% 22% 15% 15% 15% 20% 12% 14% LivingCreative.ca LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 19 International and national presented in Calgary media coverage International and national presented in Not sure Calgary is the same as this city Visual (5%) Visual

Music (47%) 42

. Theatre (6%) Calgary

International and national presented in Calgary media coverage International and national presented in 24% 18% 26% 18% 19% 21% 24% 20% 9% 6% 7% 6% 2016 Calgary is much better than this city Calgary is somewhat worse than this city % Better 38% 50% 2018 Vision: as a is regarded city world-class because its artists, and arts organizations import and presenters highest export the on of work quality national and regional, markets. international 42% 51% 20% 22% 15% 15% 15% 20% 12% 14% 18% 18% 11% 9% 7% 6% Arts compared to other cities - - - 43 24% 29% 27% 22% 20% 17% 2016 Not sure Calgary is the same as this city Calgary is somewhat better than this city Calgary is much worse than this city 7% 11% 18% 28% 29% 27% % Better 3% 4% 9% 17% 18% 23% 38% 50% 2018 42% 51% 20% 22% 15% 15% 15% 20% 12% 14% Ottawa Toronto Montreal Winnipeg Edmonton Vancouver 24% 18% 26% 18% 19% 21% 24% 20% 9% 6% 7% 6% Not sure Calgary is the same as this city Calgary is much better than this city Calgary is somewhat worse than this city imagines a city that is able to help its imagines a city that is In the most recent Calgary Engagement Survey only 59% of Calgarians In the most recent Calgary Engagement Survey are of a world- current arts and culture offerings agreed that Calgary’s 2014 (68%) This is a decrease from 2016 (65%) and class caliber. perception questions may be In future engagement surveys additional as world-class calibre art added to explore what Calgarians constitute in this scale. and why cities are ranked higher or lower 18% 18% 11% 9% 7% 6% Arts compared to other cities 24% 18% 26% 18% 19% 21% 24% 20% 9% 6% 7% 6% Calgary is much better than this city Calgary is somewhat worse than this city 24% 29% 27% 22% 20% 17% Calgary is somewhat better than this city Calgary is much worse than this city 7% 11% 18% 28% 29% 27% 18% 18% 11% 9% 7% 6% 3% 4% 9% 17% 18% 23% CREATIVE LIFE LIVING A CREATIVE 68% 2014 Arts compared to other cities Ottawa Calgarians benefit from experiencing world-class art world-class experiencing from Calgarians benefit Toronto Montreal Winnipeg 65% 2016 Edmonton Vancouver 24% 29% 27% 22% 20% 17% Calgary is somewhat better than this city Calgary is much worse than this city 7% 11% 18% 28% 29% 27% 3% 4% 9% 17% 18% 23% 59% 2018 offerings are of a world-class caliber

Ottawa Toronto Montreal Winnipeg Edmonton

Vancouver Calgarians opinion that Calgary’s current arts and culture Calgarians opinion that Calgary’s current arts and The following chart shows the results of survey respondents when asked how Calgary compares to other cities. For the first time there The following chart shows the results of had a less favorable artistic community than their own. are no cities at all that Calgarians thought as better than other cities in Canada for being an artistic and creative community. Fewer respondents than in 2016 see Calgary presented locally presented WORLD-CLASS CITY A AS CALGARY PERCEPTIONS OF CALGARIANS’ SUCCESS INDICATOR: Outcome One: lades across the country and beyond. lades across the country national, and inter to being viable on regional, creating local artistic offerings artists transition from national markets. own city. acco proven that they can produce world-class art, earning Calgary artists have already Conversely, city limits. Calgary is already home to many festivals and or to many festivals Calgary is already home city limits. having to travel beyond world, without and in supporting this type and artists from around the globe, ganizations that present acclaimed art in their very has to offer that Calgarians are able to see the best the world of activity we can ensure Both our artists and context. Both our artists in an international to be considered arts community deserves Calgary’s the disciplines from around all artistic to experience the best of must have the chance our citizens Aristic Exchange Aristic 68% 2014 65% 2016 68% 2014 59% 2018 offerings are of a world-class caliber 65% 2016 Calgarians opinion that Calgary’s current arts and culture Calgarians opinion that Calgary’s current 59% 2018 offerings are of a world-class caliber Calgarians opinion that Calgary’s current arts and culture Calgarians opinion that Calgary’s current Automobile Pedestrian Transit Bicyle Total 22,000 10.6% 34.1% 54.4% 2.2% 2019 Methods oftransportoutsidebushours 23,000 12% 32% 53% 2018 3% 24,000 12% 33% 53% 2017 2% 25,000 11% 33% 54% 2016 2% 23,000 13% 32% 54% 2015 2% 23,000 11% 34% 53% 2014 2% 2018 2017 2016 2015 2014 2013 $500,590 Revenue minusexpenses $1,076,313 Calgarians opinionthatCalgary’scurrentartsandculture $2,129,548 offerings areofaworld-classcaliber $3,101,232 2018 59% $3,235,585 $3,762,564 2016 65% 2014 68% Calgarians opinionthatCalgary’scurrentartsandculture offerings areofaworld-classcaliber 2018 59% Vancouver Edmonton Vancouver Winnipeg Edmonton Montreal Winnipeg Montreal Toronto Canada Toronto Ottawa Calgary 2016 65% 23% 18% 17% 9% 4% 3% employmentincome 27% 29% 28% 18% 11% 7% worse thanthiscity Calgary ismuch better thanthiscity Calgary issomewhat Individuals witharts 17% 20% 22% 27% 29% 24% 2014 68% 342,055 Artist employment 11,865 79,005 56,185 43,015 Arts comparedtoothercities 9,615 7,145 6% 7% 9% 11% 18% 18% worse thanthiscity Calgary issomewhat better thanthiscity Calgary ismuch % oftotalcity employment 6% 7% 6% 9% 20% 24% 1.67% 1.2% 1.4% 1.6% 2.3% 2.4% 2.9% 21% 19% 18% 26% 18% 24% Rank 6 5 4 3 2 1 same asthiscity Calgary isthe Not sure Vancouver Edmonton Winnipeg Montreal Toronto Ottawa 12% 14% 15% 20% 15% 20% 22% 42% 51% 2018 38% 50% % Better 23% 18% 17% 9% 4% 3% 2016 27% 29% 28% 18% 11% 7% worse thanthiscity Calgary ismuch better thanthiscity Calgary issomewhat 17% 20% 22% 27% 29% 24% Audio visualandinteractive Written andpublishedword Arts comparedtoothercities Visual andappliedarts Heritage andlibraries 6% 7% 9% 11% 18% 18% Live performance International andnationalpresentedinCalgarymediacoverage worse thanthiscity Calgary issomewhat better thanthiscity Calgary ismuch Multidomain Theatre (6%) 6% 7% 6% 9% 20% 24% Total (47%) 21% 19% 18% 26% 18% 24% Music Visual (5%) 2018-2019 1,435 same asthiscity Calgary isthe Not sure 451 696 145 18 69 56 Arts graduates 2017-2018 1,542

12% 14% 15% 20% 15% 20% 22% 42% 51% 2018 38% 50% 515 702 181 28 66 50 % Better 2016 2016-2017 Film (37%) Multidiscipline (4%) 1,566 Dance (2%)

489 755 159 22 86 55 Literary (0%) 2015-2016 1,708

524 797 196 20 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca 41 90 60 International andnationalpresentedinCalgarymediacoverage 2014-2015 Theatre (6%) rather thanprovidingcriticalcommentaryonwork. arts reporters.MorecoveragepublishedlocallyiswrittenbynationalmediaoutsideofCalgary, andmorereportingisinformational More articlesthatarebeingwrittenneutralintone(neithernegativeorpositive).Mostlocalmediaoutletsnolongerhave full-time The literaryarts,previously4%ofcoveragein2014,hasnowdroppedto2%2018. media ingeneral. tional andnationalfilmsmoviesbeingpresentedinCalgary, whichmirrorsanincreaseinCalgariansconsumptionnon-live An increasingpercentageofmediacoveragearoundinternationalandnationalartbeingpresentedinCalgaryisfocusedoninterna ing thesetopicsismuchsmallerasthetotalpoolofarts-basedarticlesincreasedoverall. it meansthatthepercentageofarticlescover 2014. While thenumberremainsconsistent, presented inCalgary, comparedto665in that coverednationalandinternationalart local mediainCalgaryproduced663articles From January1,2018toDecember31,2018, PRESENTED INCALGARY INTERNATIONAL ART NATIONALOF AND LOCAL MEDIA COVERAGE SUCCESS INDICATOR: role artsandcultureplaysinCalgary. Despite havingafairlynegativeperceptionoftheworld-classqualityCalgary’s artisticcommunity, citizensarepositiveaboutthe 1,643 (21%) Positive 529 734 194 (47%) Music Visual (5%) (5%) Negative 34 93 59 2013-2014 Media coveragetone 1,612 540 679 115 198 32 48 By Discipline By Tone Multidiscipline p20 Local coverage ofInt Literary Theatre Visual Dance Music Film - Film (37%) Multidiscipline (4%) Developing localartists-ofallkinds (74%) Neutral Dance (2%) Literary (0%) 37% 47% 2018 Art helpsbringpeopletogether; 0% 2% 5% 6% 4% A strongartsandculturescene Arts andculturevenuesmake is keytocreatingavibrant, is agoodthingforCalgary enables peopletoconnect safe andprosperouscity life inCalgarybetter 18% 57% 2014 6% 1% 4% 8% 6% (21%) Positive Multidiscipline (5%) Negative p20 Local coverage ofInt 2018 2014 2015 2016 2017 2013 Negative Positive Neutral 44 Literary Theatre Visual Dance Music Percentage ofrespondantswhoagree Role artsandcultureplaysinCalgary Film N/A Media coveragetone 110 191 173 Quantity ofCalgary-basedartisticprojects 208 233 273 exported beyondthecity 21% 74% 2018 37% 47% 2018 5% 0% 2% 5% 6% 4% 775 788 79% 79% 82% 84% 85% 998 87% 87% 89% 89% 89% 1071 91% 1201 1237 27% 65% 2014 18% 57% 2014 8% 6% 1% 4% 8% 6% (74%) Neutral 2014 2016 2018 outside Canada Activities tookplace Canada, outsideCalgary Activities tookplacein - Negative Positive Neutral 21% 74% 2018 5% 2018 2014 2015 2016 2017 2013 2018 2017 2016 2015 2014 2013 # ofParticipantsforChildren&Youth 110 Visual (16%) 191 173 Quantity ofCalgary-basedartisticprojects 27% 65% 2014 208 233 8% 273 Dance (2%) (6%) Film exported beyondthecity 775 788 339,065 (13%) Theatre 348,651 International mediacoverage 998 397,087 1071 413,797 1201 1237 Literary (13%) 488,753 540,294 outside Canada Activities tookplace Canada, outsideCalgary Activities tookplacein Multidiscipline (7%) (43%) Music # ofEducationActivitiesforChildren&Youth 2018 2017 2016 2015 2014 2013 Visual (16%) 5,907 Dance (2%) 5,949 (6%) Film 6,990 (20%) Positive 8,202 (13%) Theatre International mediacoverage 9,040 10,370 International mediatone Literary (13%) (2%) Negative Multidiscipline (7%) (43%) Music 2018 2017 2015 2014 (78%) Neutral 2,271 2,941 In andoutofschoolactivity 3,591 3,844 3,885 4,745 5,195 (20%) Positive 5,625 International mediatone Out ofschoolactivity In-school activity (2%) Negative (78%) Neutral Neutral (78%) Negative (2%) International media tone International Positive (20%)

LivingCreative.ca LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 21 Music (43%) - - - Multidiscipline (7%) , chal , if any s Global Liva

Literary (13%) 45 International media coverage International Theatre (13%) Film (6%) Dance (2%) Visual (16%) Visual In 2018, arts organizations receiving operating In 2018, arts organizations Development Arts support from Calgary performances, reported that they produced outside of Calgary exhibitions and screenings in Canada but outside including 998 activities and 233 activities Calgary (1,237 in 2013) in 2013). outside of Canada (273 . In 2019 Calgary was named the most livable city in North America for the second city in North . In 2019 Calgary was named the most livable Activities took place in Activities took place in Canada, outside Calgary Activities took place outside Canada 46 1237 1201 consecutive year and the fifth most livable city in the world. consecutive year and the fifth most livable ers and students across Canada was used to determine non-Calgarians’ perceptions of the arts in perceptions of the arts in to determine non-Calgarians’ ers and students across Canada was used not be used as an and will in the same way, This report no longer measures perceptions Calgary. indicator in 2019. is the Economist Intelligence Unit’ New Indicator: One alternative measurement bility Index indicators report Calgary Economic Development’s 2014 national perceptions survey of work 2014 national perceptions indicators report Calgary Economic Development’s 1071 998 Made-in-Calgary artistic work has a high profile outside the city and is often and the city outside Made-in-Calgary high profile has a work artistic

788 775 exported beyond the city exported 273 233 208 Quantity of Calgary-based artistic projects of Calgary-based artistic Quantity 173 191 LIVING A CREATIVE LIFE LIVING A CREATIVE 110 90/100 2013 2014 2015 2016 2017 2018 Calgary scores 90 out of 100 in the culture and environment category of the report, a rating in indicating there are few Calgary scores 90 out of 100 in the culture While this score does account for arts and culture, it also includes factors like environment (temperature), levels of censorship, sports, While this score does account for arts and culture, it also includes factors like environment once the report breakdown is available to understand it will be more helpful in the future While a useful indicator, and restaurants. exactly how Calgary is ranked according to its cultural resources. lenges to living standards in this area according to their report and is one of the highest weighted categories in the report. lenges to living standards in this area according SUCCESS INDICATOR: NON-CALGARIANS’ PERCEPTION OF CALGARY AS A WORLD-CLASS CITY WORLD-CLASS A AS CALGARY OF PERCEPTION NON-CALGARIANS’ SUCCESS INDICATOR: In the 2014 The number of activities taking place in Canada outside of Calgary has been trending downward for the past three years, while the outside of Calgary has been trending downward for the past three years, while The number of activities taking place in Canada of Canada has trended upward slightly over the same period. number of activities taking place outside found on tour in other regions, provinces and countries. and provinces regions, in other on tour found SUCCESS INDICATOR: QUANTITY OF CALGARY-BASED ARTISTIC PROJECTS EXPORTED PROJECTS EXPORTED ARTISTIC CALGARY-BASED OF QUANTITY INDICATOR: SUCCESS THE BEYOND CITY Outcome two: Outcome Neutral (74%) Media coverage tone Media coverage Negative (5%) Positive (21%) Literary (0%) Dance (2%) Multidiscipline (4%) Film (37%) Visual (5%) Visual Music (47%) Theatre (6%) International and national presented in Calgary media coverage in Calgary media and national presented International % Better 38% 50% 2018 2016 42% 51% 20% 22% 15% 15% 15% 20% 12% 14% Not sure Calgary is the same as this city 24% 18% 26% 18% 19% 21% 24% 20% 9% 6% 7% 6% Calgary is much better than this city Calgary is somewhat worse than this city 18% 18% 11% 9% 7% 6% Arts compared to other cities Arts compared 22% 24% 29% 27% 20% 17% Calgary is somewhat better than this city Calgary is much worse than this city 7% 11% 18% 28% 29% 27% 3% 4% 9% 17% 18% 23% Ottawa Toronto Montreal Winnipeg Edmonton Vancouver 68% 2014 65% 2016 59% 2018 offerings are of a world-class caliber of a world-class offerings are Calgarians opinion that Calgary’s current arts and culture current arts and opinion that Calgary’s Calgarians Calgarians opinionthatCalgary’scurrentartsandculture offerings areofaworld-classcaliber 2018 59% 2016 65% 2014 68% Calgarians opinionthatCalgary’scurrentartsandculture offerings areofaworld-classcaliber Vancouver Edmonton Winnipeg Montreal Toronto 2018 Ottawa 59% 23% 18% 17% 9% 4% 3% 27% 29% 28% 18% 11% 7% worse thanthiscity Calgary ismuch better thanthiscity Calgary issomewhat 2016 65% 17% 20% 27% 29% 24% 22% Arts comparedtoothercities 2014 68% 6% 7% 9% 11% 18% 18% worse thanthiscity Calgary issomewhat better thanthiscity Calgary ismuch 6% 7% 6% 9% 20% 24% 21% 19% 18% 26% 18% 24% same asthiscity Calgary isthe Not sure Vancouver Edmonton Winnipeg 12% 14% 15% 20% 15% 20% 22% 42% 51% 082016 2018 38% 50% Montreal Toronto % Better Ottawa 23% 18% 17% 9% 4% 3% 27% 29% 28% 18% 11% 7% worse thanthiscity Calgary ismuch better thanthiscity Calgary issomewhat 17% 20% 27% 29% 24% 22% Arts comparedtoothercities International andnationalpresentedinCalgarymediacoverage 6% 7% 9% 11% 18% 18% Theatre (6%) worse thanthiscity Calgary issomewhat better thanthiscity Calgary ismuch (47%) Music Visual (5%) 6% 7% 6% 9% 20% 24% 21% 19% 18% 26% 18% 24% same asthiscity Calgary isthe Not sure 12% 14% 15% 20% 15% 20% 22% 42% 51% 082016 2018 38% 50% % Better Film (37%) Multidiscipline (4%) Dance (2%) Literary (0%) International andnationalpresentedinCalgarymediacoverage (21%) Positive Theatre (6%) (5%) Negative (47%) Music Visual (5%) Media coveragetone (74%) Neutral Film (37%) Multidiscipline (4%) Dance (2%) Literary (0%) 2018 2014 2015 2016 2017 2013 (21%) Positive (5%) Negative 110 191 173 Quantity ofCalgary-basedartisticprojects 208 233 273 Media coveragetone exported beyondthecity 775 788 998 1071 1201 1237 outside Canada Activities tookplace Canada, outsideCalgary Activities tookplacein (74%) Neutral 2018 2014 2015 2016 2017 2013 Visual (16%) 110 191 173 Quantity ofCalgary-basedartisticprojects 208 233 Dance (2%) 273 (6%) Film exported beyondthecity (13%) Theatre International mediacoverage 775 788 998 Literary (13%) 1071 1201 1237 outside Canada Activities tookplace Canada, outsideCalgary Activities tookplacein Multidiscipline (7%) (43%) Music 22 LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 LivingCreative.ca critical opinions. authors ofarticlesareincreasinglyremainingobjectiveandproviding informationaboutartsandculturetopicsratherthanof Looking atthetoneofarticleswritten,thereisadecrease in positivetonewithacorrespondingincreaseneutraltone. this wascoveragerelatedtotheopeningofCalgary’s NewCentralLibrary. Of thearticleswritten,largest shiftwasadecreaseinmusic-relatedarticlesandanincreaseliteraryarts-relatedarticles. Much of the increasednumberofstoriesbeingwritten. It isimportanttonotethatpartoftheincreasewouldberelated toimprovementsindigitaltrackingcapabilitiesandnotentirelydue including Calgaryartistsorartsorganizations, analmost300%increasefrom119 in2014. From January1,2018toDecember31,2018,nationalandinternationalmediaproduced323articlesaboutartisticworkcreatedbyor WORK PRODUCED ARTISTIC SUCCESS INDICATOR: NATIONAL AND INTERNATIONAL MEDIA COVERAGEOF CALGARY- Visual (16%) Dance (2%) (6%) Film (20%) Positive (13%) Theatre International mediacoverage International mediatone (2%) Negative By Discipline Literary (13%) By Tone Multidiscipline p21 International media Literary Theatre Visual Dance Music Film Multidiscipline (7%) (78%) Neutral (43%) Music 13% 16% 13% 43% 2018 2% 6% 7% 17% 13% 58% 2014 0% 2% 3% 7% Multidiscipline p21 International media Negative 47 Positive Literary Neutral Theatre Visual Dance Music Film (20%) Positive International mediatone (2%) Negative 20% 78% 2018 13% 16% 13% 43% 2018 2% 2% 6% 7% 31% 66% The 2014 17% 13% 58% 2014 fering 3% 0% 2% 3% 7% (78%) Neutral Negative Positive Neutral 20% 78% 2018 2% 31% 66% 2014 3% In-school activity Out of school activity 5,625 5,195 4,745 3,885 3,844 3,591 In and out of school activity 2,941 2,271

LivingCreative.ca LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT:2014 UPDATE2015 20192017 2018 23 - - - educa

f-site schools. 49

for youth, but

youth the tools and volunteer and

y engaged 10,370 artists, which links up limited to the school stakeholders: educators, stakeholders: educators,

9,040 Calgary Catholic School

experiences

8,202 Central offers

6,990 great strides in prioritizing arts great strides in prioritizing

5,949 5,907 focus area are not

the next generation of youth in Calgary by giving

quality art. community groups and, of course, the youth them community groups and,

sense of ownership and responsibility. sense of ownership and responsibility. Calgary’s youth become highl become youth Calgary’s

community programs and opportunities outside of community programs and opportunities outside

Calgary Board of Education, the

report.

2013 2014 2015 2016 2017 2018 # of Education Activities for Children & Youth experiences involves a wide spectrum of experiences involves community participation. Youth community participation.

Vision: with their connect as they citizens and innovative the arts. through communities citizens with a

It is expected that in future reporting this number may further decrease as a result of the loss to the community of the Calgary International in funding bussing to events, provincial Festival, challenges Children’s funding challenges, and generally difficulty in getting youth to of programming. Attendance at Youth Arts Programming Youth Attendance at 2018 Arts Development’s that applied to Calgary In 2018, organizations operating grant program produced educational arts programs attended by 339,065 youth, a 37% decrease from the 540,294 youth in 2013. providing sufficient resources to facilitate arts providing sufficient

quality arts

themselves or presenting high themselves or presenting systems, such as the the arts for our young people. Alberta made Alberta people. the arts for our young Inspiring Education

also have a role to play in fostering

- experiences exist within

540,294 develop

value of

488,753 12-18 with a goal of changing the perception of 12-18 with a goal of changing the perception

413,797 focus area. However, the goals of the youth & education the goals of the youth focus area. However, and the AU Arts) AU and the

397,087 schools and home schools. Post-secondary institutions that offer arts programs (the University of institutions that offer schools and home schools. Post-secondary artists are key, whether artists are key,

freelance arts educators, artists, arts administrators, freelance arts educators,

348,651 of this focus area will involve of this focus area will

Calgarians recognize the value of the arts in developing creative thinking, and thinking, creative arts in developing of the value the Calgarians recognize 339,065 guiding youth in creating art guiding youth in creating

sciences equally in their 2010 sciences equally in their

Authentic arts experiences through Authentic arts experiences

professional

and creative competencies that will and creative competencies schools, private Royal University

exciting drivers for increasing arts

need to become engaging, empathetic and caring

identifying the arts as a means to the arts as a means identifying succeed.

Achieving the vision administrators, parents,

and arts patrons. Many educators and policy Many educators and arts patrons.

48 # of Participants for Children & Youth

2013 2014 2015 2016 2017 2018 Youth Central reported that 86 youth volunteered with arts-related projects in 2013, which increased to 206 youth arts volunteers in Youth 2016. leadership opportunities to youth aged support they Youth Central seeks to inspire, engage and celebrate youth through Central seeks to inspire, engage and Youth SUCCESS INDICATOR: YOUTH ARTS PARTICIPATION PARTICIPATION ARTS YOUTH SUCCESS INDICATOR: not avail by the Calgary Board of Education and the Calgary Catholic School District was Data provided in the 2014 baseline report Outcome one: to outcomes in the arts incubation system. Other District, charter Mount Calgary, also ensuring that Calgarians recognize the also ensuring that Calgarians tion, valuing arts and all school This strategic framework seeks to include Ensuring that all of Calgary’s youth have access to high youth Ensuring that all of Calgary’s school selves. participation within the formal school system will be implemented. In future years new methods of tracking arts direct contact with in the context of artists how may become more difficult to gather this data which would be critical to understand able for the 2019 report. In future years it Calgary Board of Education local youth arts participation. In the 2019-2020 school budget year the provincial budget changes affect services, including returning arts grants that require matching funds. responded to cuts by eliminating non-essential makers are critical thinking help youth Calgary’s young people are the next generation of the next generation of young people are Calgary’s artists Youth & Education Youth seek out authentic arts experiences for youth. youth. arts experiences for seek out authentic 2018 2016 2014 91% 89% 89% 89% 87% 87% 85% 84% 82% 79% 79% N/A Role arts and culture plays in Calgary Percentage of respondants who agree life in Calgary better safe and prosperous city enables people to connect is a good thing for Calgary is key to creating a vibrant, Arts and culture venues make A strong arts and culture scene Art helps bring people together; Developing local artists - of all kinds - 48 32 198 115 679 540 1,612 2013-2014 59 93 34 194 734 529 1,643 2014-2015 60 90 41 196 797 524 1,708 2015-2016 55 86 22 159 755 489 1,566 2016-2017 50 66 28 181 702 515 1,542 2017-2018 Arts graduates 56 69 18 145 696 451 1,435 2018-2019 Total Multidomain Live performance Heritage and libraries Visual and applied arts Written and published word Audio visual and interactive 1 2 3 4 5 6 Rank 2.9% 2.4% 2.3% 1.6% 1.4% 1.2% 1.67% employment % of total city 7,145 9,615 43,015 56,185 79,005 11,865 Artist employment 342,055 Individuals with arts employment income Calgary Toronto Canada Montreal Winnipeg Edmonton Vancouver $3,762,564 $3,235,585 $3,101,232 $2,129,548 $1,076,313 Revenue minus expenses $500,590 2013 2014 2015 2016 2017 2018 2% 2014 53% 34% 11% 23,000 2% 2015 54% 32% 13% 23,000 2% 2016 54% 33% 11% 25,000 2% 2017 53% 33% 12% 24,000 3% 2018 53% 32% 12% 23,000 Methods of transport outside bus hours 2019 2.2% 54.4% 34.1% 10.6% 22,000 Total Bicyle Transit Pedestrian Automobile Automobile Pedestrian Transit Bicyle Total 22,000 10.6% 34.1% 54.4% 2.2% 2019 Methods oftransportoutsidebushours 23,000 12% 32% 53% 2018 3% 24,000 12% 33% 53% 2017 2% 25,000 11% 33% 54% 2016 2% Automobile Pedestrian Transit 23,000 Bicyle Total 13% 32% 54% 2015 2% 22,000 10.6% 34.1% 54.4% 23,000 2.2% 2019 11% 34% 53% 2014 2% Methods oftransportoutsidebushours 23,000 12% 32% 53% 2018 3% 24,000 12% 33% 53% 2017 2% 2018 2017 2016 2015 2014 2013 25,000 11% 33% 54% 2016 2% $500,590 Revenue minusexpenses $1,076,313 23,000 13% 32% 54% 2015 2% $2,129,548 $3,101,232 23,000 11% 34% 53% 2014 $3,235,585 2% $3,762,564 2018 2017 2016 2015 2014 2013 $500,590 Revenue minusexpenses $1,076,313 $2,129,548 $3,101,232 $3,235,585 Vancouver Edmonton Winnipeg Montreal Canada $3,762,564 Toronto Calgary employmentincome Individuals witharts 342,055 Artist employment 11,865 79,005 56,185 43,015 9,615 7,145 % oftotalcity employment 1.67% 1.2% 1.4% 1.6% 2.3% 2.4% 2.9% Rank 6 5 4 3 2 1 Vancouver Edmonton Winnipeg Montreal Canada Toronto Calgary employmentincome Individuals witharts 342,055 Artist employment Audio visualandinteractive Written andpublishedword 11,865 79,005 56,185 43,015 9,615 7,145 Visual andappliedarts Heritage andlibraries Live performance % oftotalcity employment Multidomain 1.67% 1.2% 1.4% 1.6% 2.3% 2.4% 2.9% Total Rank 6 5 4 3 2 1 2018-2019 1,435 451 696 145 18 69 56 Arts graduates 2017-2018 1,542 515 702 181 28 66 50 2016-2017 1,566 489 755 159 22 86 55 Audio visualandinteractive Written andpublishedword Visual andappliedarts 2015-2016 Heritage andlibraries 1,708 Live performance 524 797 196 41 90 60 Multidomain 2014-2015 Total 1,643 529 734 194 34 93 59 2018-2019 2013-2014 1,435 1,612 451 696 145 540 679 115 198 18 69 56 32 48 Arts graduates 2017-2018 1,542 515 702 181 28 66 50 2016-2017 1,566 Developing localartists-ofallkinds 489 755 159 22 86 55 Art helpsbringpeopletogether; 2015-2016 A strongartsandculturescene Arts andculturevenuesmake 1,708 is keytocreatingavibrant, is agoodthingforCalgary 524 797 196 enables peopletoconnect 41 90 60 safe andprosperouscity life inCalgarybetter 2014-2015 1,643 529 734 194 34 93 59 2013-2014 1,612 Percentage ofrespondantswhoagree Role artsandcultureplaysinCalgary N/A 540 679 115 198 32 48 79% 79% 82% 84% 85% 87% 87% 89% 89% 89% 91% Developing localartists-ofallkinds Art helpsbringpeopletogether; 2014 2016 2018 A strongartsandculturescene Arts andculturevenuesmake is keytocreatingavibrant, is agoodthingforCalgary enables peopletoconnect safe andprosperouscity life inCalgarybetter 2018 2017 2016 2015 2014 2013 # ofParticipantsforChildren&Youth Percentage ofrespondantswhoagree Role artsandcultureplaysinCalgary N/A 79% 79% 82% 84% 339,065 85% 87% 87% 348,651 89% 89% 89% 91% 397,087 413,797 488,753 2014 2016 2018 540,294 24

LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019# ofEducationActivitiesforChildren&Youth LivingCreative.ca 2018 2017 2016 2015 2014 2013 2018 2017 2016 2015 2014 2013 A 2017 demographicsurveyofCalgary’s arts sector available, wehavenodatatounderstandthedemographicsbeing servedinartsyouthprogramming. by eachoftheschooldistrictsandthencomparedtodemographic factorsforthatschooldistrict. As thisreportingisnotcurrently In ordertounderstandissuesofequitableaccessinpreviousreporting thenumberofstudentsenrolledinartscourseswasbrokenout SUCCESS INDICATOR: EQUITABLE ACCESS TO ARTS EXPERIENCESFOR ALL YOUTH increase from87%in2016. the curriculumforchildrenofallages,an programs inschoolareanimportantpartof of respondentsagreethatartseducation In theCalgaryEngagementSurvey89% more activityrequiresacosttoparticipate. the decreaseinparticipation,particularlyif in-school activity, whichmayaccountfor ming beingout-of-schoolactivityversus have seenashifttowardsmoreprogram Aside from2014,inallreportingyearswe pants dropped37%. available toyouth,thenumberofpartici Despite asubstantialincreaseinactivities increase inactivitiesfrom2013(5,907). arts activitiesforchildrenandyouth,a76% grant programproduced10,370educational from Calgary Arts Development’s operating In 2018,organizations receivingfunding ipation are. what theotherbarriersforincreasedpartic depth freeversuscost-basedactivity, and Future benchmarkingmaytrytoexplorein non-profit artsorganizations. participants in the programming provided by substantially fillinginforthelackofyouth facilities mayshowwhetherornottheyare Access tofurtherinformationaboutthese and 779privatemusicteachersinCalgary. are over149privateartstrainingfacilities New benchmarkingin2017showsthere organizations istakingplace,tobetterunderstandwhatcommunitiesare beingservedbythisincreasedquantityofprogramming. The nextiterationofthisbenchmarking reportwillincludemappingcomponentsofwherethe youthprogrammingofnon-profitarts about youthparticipatingasvolunteers orartists,asdataaroundyouthissubjecttostrictprivacy regulations. SUCCESS INDICATOR: QUANTITY OF ARTS EXPERIENCES AVAILABLE TO YOUTH Outcome two: # ofParticipantsforChildren&Youth 5,907 5,949 6,990 339,065 348,651 8,202 Astrong base ofresources facilitates authentic artsexperiencesfor youth 51

397,087 413,797 9,040 10,370 488,753 - 50 - 540,294 - 52 conductedbyCalgary Arts Developmentwasabletocapture littleinformation # ofEducationActivitiesforChildren&Youth 2018 2017 2016 2015 2014 2013 Activities for Children and Youth (2018) Out-of-School vsIn-School Education for Children and Youth Number ofEducationActivities (54%) Out ofschool 2018 2017 2015 2014 2018 YouthParticipation 2,271 2,941 In andoutofschoolactivity 3,591 3,844 3,885 5,907 5,949 6,990 4,745 8,202 5,195 5,625 9,040 (46%) In-school 10,370 Out ofschoolactivity In-school activity 2018 2017 2015 2014 2,271 2,941 In andoutofschoolactivity 3,591 3,844 3,885 4,745 5,195 5,625 Out ofschoolactivity In-school activity LivingCreative.ca LIVING A CREATIVE LIFE SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 2525 Art

Alberta College of The Government of code for Institutions within Calgary Service Region 2013/14 to 2018/19, Alberta, Advanced Alberta, Education Alberta, https://alberta.spacefinder.org Spacefinder Project, https://www.calgary.ca/PDA/pd/Pages/Capital-Projects-Arts-Commons-Expansion.aspx Transformation Arts Commons Arts Development 2013-2019 Operating Grant Program reporting Calgary details/page.cfm?Lang=E&Geo1=CSD&Geo2=PR&Code2=01&SearchType=Begins&SearchPR=01&TABID=1&B1= All&type=0&Code1=4806016&SearchText=calgary Arts Development 2013-2019 Operating Grant Program reporting Calgary Advanced Education data represents degrees provided by the following institutions; Alberta, The Government of St. Mary’s Technology, Alberta Institute of Southern University, College, Mount Royal Valley Bow Ambrose University, and Design, University of Calgary. University, Program Completion by 6 digit CIP Canadian Framework for Cultural Statistics, https://www150.statcan.gc.ca/n1/pub/13-607-x/2016001/1247-eng.htm 98-400-X2016304, https://www150.statcan.gc.ca/n1/en/catalogue/98-400-X2016304 Table 2016 Canada Census Data Calgary Arts Development 2013-2019 Operating Grant Program reporting Arts Development 2013-2019 Operating Grant Program Calgary Creative Industries, https://calgaryartsdevelopment.com/publications/economic-strategic- Economic and Strategic Impact of Calgary’s impact-calgarys-creative-industries/ https://calgaryartsdevelopment.com/wp-content/uploads/2019/01/ArtsProfessionalsSurvey-2017.pdf Arts Professionals Survey, 2017 Table, https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/ Statistics Canada Occupation Classification Alberta Hotel & Lodging Association Accommodation Outlook, https://www.ahla.ca/wp-content/uploads/2019/11/AHLA-Alberta- Association Alberta Hotel & Lodging Accomm-Outlook-2019-FINAL.pdf December 2013, STR Smith Research, Travel STR Smith as supply of rooms outstrips demand, https://www.cbc.ca/news/canada/calgary/ urges, industry hotels in Calgary, ‘Stop Building’ ibid Arts Development 2019 Operating Grant Program reporting Calgary Central Business District Cordon Count, https://www.calgary.ca/Transportation/TP/Pages/Planning/Transportation-Data/Central- Business-District-Cordon-Count.aspx calgary-hotel-occupany-tourism-economy-1.5241953 Calgary Engagement Survey 2018, https://calgaryartsdevelopment.com/publications/calgary-engagement-survey-2018/ Calgary Engagement Survey 2016, https://calgaryartsdevelopment.com/publications/calgarian-engagement-survey-2016/ Calgary Engagement Calgary Engagement Survey 2014, https://calgaryartsdevelopment.com/wp-content/uploads/2016/06/CalgarianEngagementSurvey2015.pdf reporting Arts Development 2013-2019 Operating Grant Program Calgary Calgary Engagement Survey 2016, https://calgaryartsdevelopment.com/publications/calgarian-engagement-survey-2016/ Calgary Engagement 2014, https://calgaryartsdevelopment.com/wp-content/uploads/2016/06/CalgarianEngagementSurvey2015.pdf Calgary Engagement Survey https://calgaryartsdevelopment.com/wp-content/uploads/2019/01/ArtsProfessionalsSurvey-2017.pdf Arts Professionals Survey, 2017 ibid Calgary Arts Development 2013-2019 Operating Grant Program reporting Operating Grant Development 2013-2019 Arts Calgary ibid https://www150.statcan.gc.ca/n1/pub/13-607-x/2016001/1177-eng.htm Account, Satellite Canadian Cultural Survey 2018, https://calgaryartsdevelopment.com/publications/calgary-engagement-survey-2018/ Calgary Engagement

24 25 26 19 22 23 20 21 16 17 18 13 14 10 11 12 15 8 9 6 7 5 4 2 3 Endnotes 1 27 2017 Arts Professionals Survey, https://calgaryartsdevelopment.com/wp-content/uploads/2019/01/ArtsProfessionalsSurvey-2017.pdf

28 ibid

29 Calgary Vital Signs 2018 Report, Calgary Foundation, https://s3.ca-central-1.amazonaws.com/prod-vital-signs/2018/Vital-Signs-2018- Full-Report.pdf

30 Calgary Vital Signs 2019 Arts, https://calgaryvitalsigns.ca/art/

31 Calgary Arts Development Google Alerts Media Tracking and Analysis

32 2017 Arts Professionals Survey, https://calgaryartsdevelopment.com/wp-content/uploads/2019/01/ArtsProfessionalsSurvey-2017.pdf

33 ibid

34 ibid

35 ibid

36 ibid

37 ibid

38 ibid

39 ibid

40 ibid

41 ibid

42 Calgary Engagement Survey 2018, https://calgaryartsdevelopment.com/publications/calgary-engagement-survey-2018/

Calgary Engagement Survey 2016, https://calgaryartsdevelopment.com/publications/calgarian-engagement-survey-2016/

Calgary Engagement Survey 2014, https://calgaryartsdevelopment.com/wp-content/uploads/2016/06/CalgarianEngagementSurvey2015.pdf LivingCreative.ca

26 43 Calgary Engagement Survey 2018, https://calgaryartsdevelopment.com/publications/calgary-engagement-survey-2018/

Calgary Engagement Survey 2016, https://calgaryartsdevelopment.com/publications/calgarian-engagement-survey-2016/

44 Calgary Arts Development Google Alerts Media Tracking and Analysis

45 Calgary Arts Development 2013-2019 Operating Grant Program reporting

46 The Global Liveability Index 2019, The Economist, https://www.eiu.com/public/topical_report.aspx?campaignid=liveability2019

47 Calgary Arts Development Google Alerts Media Tracking and Analysis

48 2013-2016 Volunteer Data, Youth Central

49 Calgary Arts Development 2013-2019 Operating Grant Program reporting

50 ibid

51 Calgary Engagement Survey 2018, https://calgaryartsdevelopment.com/publications/calgary-engagement-survey-2018/

SUCCESS INDICATOR BASELINE REPORT: UPDATE 2019 UPDATE BASELINE REPORT: SUCCESS INDICATOR Calgary Engagement Survey 2016, https://calgaryartsdevelopment.com/publications/calgarian-engagement-survey-2016/

52 Equity, Diversity & Inclusion: A Demographic Profile of Calgary’s Arts Sector, https://calgaryartsdevelopment.com/wp-content/ uploads/2018/11/CAD-EDI-Report.pdf LIVING A CREATIVE LIFE LIVING A CREATIVE

LIVINGCREATIVE.CA