AUSTRALIAN KARTING ASSOCIATION Membership Survey December 2011

AUSTRALIAN KARTING ASSOCIATION Membership Survey December 2011 - January 2012 1.0 MEMBER PROFILE 1.1 What age group are you in? 1.2 Are you male or female? 7 to 11 6.80% Male 94.85% 12 to 16 17.01% Female 5.15% 17 to 24 16.60% 25 to 34 16.76% 35 to 44 20.33% 45 to 54 16.10% 55 plus 6.39% karting.net.au 1.0 MEMBER PROFILE 1.3 What part of Australia do you live 1.5 Are you of Aboriginal or Torres in? Strait Islander origin? No 98.92% NSW -‐ Reg 18.34% Yes, Aboriginal 1.08% NSW -‐ Metro 13.20% NT 1.16% QLD -‐ Reg 9.88% QLD -‐ Metro 9.13% SA -‐ Reg 2.24% SA -‐ Metro 5.81% Tasmania 3.98% Vic -‐ Reg 9.29% Vic -‐ Metro 12.45% WA -‐ Reg 5.98% WA -‐ Metro 8.55% 1.4 In which country were you born? Australia 91.04% England 2.49% New Zealand 3.32% Italy 0.08% Vietnam 0.08% India 0.00% Scotland 0.33% Other 2.65% karting.net.au 2.0 MEMBERSHIP 2.1 How did you get involved in the 2.3 How many AKA Clubs are you a sport of kar9ng? member of? Friend or Family were involved 42.54% None 1.41% A;ended a Come and Try Day 6.47% One 84.33% Received informaBon at a promoBonal 0.58% Two 11.77% stand Wanted to try an affordable form of 24.63% Three 2.40% motorsport Previously involved on another form of More than Three 0.08% 13.02% motorsport Other 12.77% 2.2 What best represents your posi2on 2.4 How o(en do you a/end your Club in within the Associa2on? Mee5ngs? Compe2tor 92.87% Every Month 50.91% Race Day Official 1.16% 1-‐2 6mes per year 14.34% 3-‐6 6mes per year 21.39% Club Office bearer 1.74% Never 13.35% Industry member 1.33% Social member 2.90% karting.net.au 3.0 LICENCES AND CHAMPIONSHIPS 3.1 When did you first become involved 3.3 How long have you currently held in the sport of kar;ng? your AKA licence for? 2010 or later 24.46% Less than 12 months 17.99% Between 2005 and 2009 35.57% 1-‐3 years 32.50% Between 2000 and 2004 14.34% 3-‐5 years 20.23% Between 1995 and 1999 8.62% Between 1990 and 1994 7.13% 5-‐10 years 18.16% Prior to 1990 9.87% More than 10 years 11.11% 3.2 Of the *me since you first became 3.4 What is the current grading of your involved, have you taken a break from 2.8 What racing is the licence? current grading of your the sport? racing licence? A Grade 7.21% Yes 34.83% A B Grade 7.21% 47.68% No 65.17% B C Grade 31.43% 47.68% D C Grade 9.45% 31.43% D Grade 9.45% Social 2.74% Social 2.74% None 1.49% None 1.49% karting.net.au 3.0 LICENCES AND CHAMPIONSHIPS...ctd 3.5 How many kar.ng categories do you 3.6 What kar+ng categories do you regularly compete in? regularly compete in? None 4.15% Cadets 2.77% One 69.57% Rookies 4.46% Junior Na=onal Light 5.17% Two 21.72% Junior Na=onal Heavy 4.19% Three 2.74% Junior Clubman 1.31% Junior Max 1.52% Four or More 1.82% Pro Junior (KF3) 0.27% Senior Na=onal Light 4.02% Senior Na=onal Heavy 3.81% Clubman Light 6.42% Clubman Heavy 9.35% Clubman Super Heavy 4.02% Clubman Over 40s 3.70% Leopard Light 1.79% Leopard Heavy 2.66% Open Performance (KZ2) 1.47% Rotax Light 3.05% Rotax Heavy 4.62% Rotax DD2 0.87% Sportsman 2.8 125 What Light is the 2.83% current grading of your Sportsman 125 Heavy racing licence? 4.46% Sportsman SA 0.44% TaG 100 0.87% A Grade 7.21% TaG 125 Light 2.28% B Grade TaG 125 Heavy 2.99% 47.68% TaG Restricted Light 5.55% C Grade 31.43% TaG Restricted Heavy 6.53% D Grade Pro Gearbox 9.45% (KZ2) 0.65% Social Pro Light 2.74% (KF1) 0.44% Endurance 0.76% None 1.49% Speedway 0.87% Vintage 0.65% Other 5.22% karting.net.au 3.0 LICENCES AND CHAMPIONSHIPS...ctd 3.7. How many kar.ng events have you 3.9 How many State or Na1onal competed in over the past 12 months? Championships have you competed at in Zero 8.79% the past three years? 1 -‐ 5 24.71% None 55.06% 6 -‐ 10 24.88% 1 -‐ 3 29.68% 11 -‐ 15 23.88% 3 -‐ 8 11.19% 15 -‐ 20 10.45% 8 -‐ 15 3.48% More than 20 7.30% More than 15 0.58% 3.8 Which of the following best represents your level of compe99on? Prac0ce only 5.06% Club Level 52.74% State Level 26.29% Interstate Level 7.46% Na0onal Level 8.46% karting.net.au 3.0 LICENCES AND CHAMPIONSHIPS...ctd 3.10 What do you think of the amount 3.12 Which of the following events do of prac7ce at State and Na7onal you believe offer the best value for your Championships? entry fee? Not enough track 8me 21.48% Club Mee3ng 53.90% State Series event 19.24% Just the right amount of track 8me 25.62% Local Title 6.05% Too much track 8me 7.21% State Championships 3.15% Na3onal Championships 1.00% Don't compete at that level 45.69% Rotax Pro Tour 6.79% CIK Stars of Kar3ng Series 5.57% Hide Answers (Other:) 4.31% 3.11 Do you believe the dura3on of the total 3me spent at State and Na3onal Championships is: I don't compete at that level 44.53% Two days too many 8.37% One day too many 14.26% Just the right number of days 30.02% Not long enough 2.82% karting.net.au 4.0 COMMUNICATION Kar$ng.net.au website Weekly AKA Newsle,er State Associa+on website Always 20.90% Always 23.47% Always 11.61% Some3mes 64.93% Some3mes 52.90% Some2mes 54.39% Never 14.18% Never 23.63% Never 34.00% Club website Club Newsle*er Kartsportnews.com Always 28.11% Always 23.80% Always 31.59% Some1mes 58.71% Some2mes 47.84% Some2mes 38.56% Never 13.18% Never 28.36% Never 29.85% Kartbook.net Kart X Online Magazine Kart Oz Magazine Always 24.30% Always 16.09% Always 23.13% Some2mes 41.46% Some2mes 33.08% Some2mes 40.13% Never 34.25% Never 50.83% Never 36.73% Facebook/Twi,er Motorsport News Auto Ac5on Magazine Always 10.61% Always 4.06% Always 7.04% Some3mes 29.68% Some3mes 34.25% Some5mes 29.15% Never 59.70% Never 61.69% Never 63.82% Are you happy with the frequency and content of the weekly AKA Newsle8er? Yes 84.00% No 16.00% karting.net.au 5.0 IMPORTANT ISSUES Long-‐term consistent rules Recruitment and con.nual training of officials 1 (highly important) 61.44% 2 24.38% 1 (highly important) 53.23% 3 11.11% 2 28.86% 3 13.76% 4 1.91% 4 3.07% 5 (least important) 1.16% 5 (least important) 1.08% Reten%on of exis%ng members and Further introduc-on of technology a2rac%on of new members (online entry payment, licences etc) 1 (highly important) 75.12% 1 (highly important) 36.90% 2 18.08% 2 27.03% 3 5.39% 3 23.80% 4 1.33% 4 6.22% 5 (least important) 0.08% 5 (least important) 6.05% Promo%on and media coverage 1 (highly important) 53.65% 2 24.21% 3 15.34% 4 4.15% 5 (least important) 2.65% karting.net.au 6.0 PARTICIPATION 6.1 Do you plan to remain involved in 6.4 Which of the following are your kar5ng for the foreseeable future? biggest concerns regarding your Yes 97.76% con8nued involvement in kar8ng? No 2.24% Cost of Engines and maintenance 15.95% Chassis cost 5.86% Cost of Tyres 12.73% Cost of Club Membership 5.13% Cost of Racing Licence 12.53% 6.2 Do you encourage friends and family Entry Costs 9.17% to become involved in kar9ng? Travel and AccommodaIon Costs 11.02% Time restraints 10.34% Yes 88.89% Rule Changes and interpretaIons by officials 11.69% No 6.55% Other 5.58% Other 4.56% 6.5 Which of the following do you 6.3 Which of the following do you believe would improve your kar;ng believe would assist in a8rac:ng your frequency? friends and family to become involved Reduced entry costs 26.45% in kar:ng? More track <me at events 24.66% Less classes at events 24.92% First year Licence discount 29.03% Training/Driver Development Days 13.78% First year Club membership discount 14.92% Other 10.19% Event discounts in first year of compeCCon 11.07% Training/Driver Development Days 31.97% Other 13.02% karting.net.au 7.0 SUMMARY/FEEDBACK What are some of the positive aspects of the AKA? • teaches the younger members self reliance and respect for fellow competitors • I like the fact that the AKA are implementing modern technologies like online • Keep members informed, run evens well.

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