ANNUAL REPORT Academic Year 2011-2012

Submitted to the Agency for Quality Assurance and Accreditation

Contents

CONTENTS ...... 2 I. CURRENT STAGE OF DEVELOPMENT ...... 4

1. THE UNIVERSITY ’S DEVELOPMENT ...... 4 2. STUDY PROGRAMS AND STUDENTS ...... 4 2.1. The Study Programs ...... 4 BBA in Tourism and Hospitality Management ...... 5 MBA in Tourism Management ...... 5 MBA in Public Governance and Management ...... 6 MBA in New Media Technology and Management ...... 6 MSc in International Tourism Management...... 7 MSc in , Management and Policy ...... 8 2.2. Figures of the Study Programs ...... 8 2.3. Allocation of Scholarships ...... 10 3. ACADEMIC STAFF ...... 12 3.1. Department of Tourism and Hospitality Management (THM) ...... 12 3.2. Department of Public Governance and Management (PGM) ...... 13 3.3. Department of New Media Technology (NMT) ...... 14 3.4. Department of Applied Statistics and Economics (ASE) ...... 15 3.5. Teaching Load of the Academic Core Staff...... 16 3.6. Working Hours of the Academic Core Staff ...... 17 3.7. External Lecturers: Contracted Hours, Qualifications ...... 18 3.8. Language Courses ...... 20 3.9. Documentation of the Selection Procedures ...... 21 Appointment of academic staff ...... 21 3.10. Measures to Promote Young Researchers and Human Resource Development ...... 21 4. FINANCES ...... 22 4.1. Account of the Current Financial Conduct ...... 22 5. RESEARCH AND COOPERATION ...... 23 5.1 Overview of the university’s research core themes ...... 23 Travel flow, trend and competitiveness analyses ...... 23 Development and Evaluation of Information Systems ...... 24 Empirical travel and leisure behavior research ...... 26 Implicit and Explicit Service Evaluation ...... 26 and development ...... 27 Governance for Innovation and Sustainable Development ...... 27 The Role of Higher Education in Sustainable Economic Development ...... 27 Tourism and Regional Development Policy ...... 27 The measurement of living conditions and quality of life ...... 28 5.2. Research: Facts and Figures ...... 29 MODUL University in Total ...... 29 5.3. Meetings, Presentations and Conferences ...... 30 Organized at MODUL University ...... 30 Conferences attended by MODUL University’s Faculty ...... 30 5.4. Research Projects 2011 2012 ...... 31 5.5. Other Services to Academia ...... 33 5.6. Publications ...... 34 5.7. Library ...... 35 5.8. Academic Cooperations with Universities ...... 36 5.9. Cooperations with Networks and Associations ...... 37 5.10. Collaboration with Professional Environment and Relevant Social Players ...... 37 5. 11. Overview MODUL Research GmbH ...... 38 5. 12. Investments in Research 2011-2012 ...... 39 6. QUALITY MANAGEMENT ...... 40 6.1. Organization and Instruments of Quality Management ...... 40 6.2 Changes in Curricula...... 40

2 Contents | Annual Report MODUL University

6.3. Evaluations ...... 40 6.4. Request for Accreditation at International Agencies ...... 41 6.5. Collaboration of Student Representatives in Committees ...... 41 II. STATEMENTS ON CONSIDERABLE CHANGES AS OPPOSED TO THE ACCREDITATION ...... 42

1. ORGANIZATION ...... 42 1.1. Constitution ...... 42 2. STUDY PROGRAMS AND STUDENTS ...... 42 2.1. Rules and Regulations ...... 42 Examination Regulations and Study Regulations ...... 42 3. EDUCATIONAL PROGRAMS NOT COVERED BY THE ACCREDITATION ...... 42 3.1. University Preparatory Course ...... 42 ANNEX I ...... 43

REPORT ON THE FACULTY SEARCH FOR ASSISTANT PROFESSOR ...... 43 ANNEX II ...... 44 ANNEX III ...... 47 ANNEX IV ...... 51

EXAMINATION REGULATIONS ...... 51 STUDY REGULATIONS FOR THE BACHELOR OF BUSINESS ADMINISTRATION PROGRAM IN TOURISM AND HOSPITALITY MANAGEMENT ...... 61 STUDY REGULATIONS FOR THE MASTER OF BUSINESS ADMINISTRATION PROGRAMS AT MODUL UNIVERSITY VIENNA ...... 74 UNIVERSITY ’S CONSTITUTION ...... 91 ANNEX V ...... 104

Annual Report MODUL University Vienna | Contents 3

I. Current Stage of Development

1. The University’s Development

Due to the changes in the legal framework for private universities, the original development plan laid down in the accreditation application had to be adapted. This process resulted in the Development Plan 2011-2016, which has been approved by the University Board in June 2010 and subsequently submitted to the Accreditation Council. In the reporting period, the academic year 2011/2012, the main focus of MODUL University’s development was the development and accreditation of new study programs, in order to fulfill the new legal requirements of a , as laid down in the Private University Act (PUG). The university followed its development plan by applying for the accreditation of a second undergraduate program (the BSc in International Management), by revising the exiting BBA in Tourism and Hospitality Management, and by creating the option of adding a one-year propaedeutic and enhancing it to the BBA in Tourism, Hotel Management and Operations. Furthermore, the university made a big step forward by fulfilling the plan to propose and get accredited a post-graduate program, the PhD in Business and Socioeconomic Studies. Although not foreseen in the development plan, the experiences of the last years made it advisable to condense the existing MBA programs in one MBA program with different specializations, as well as creating a new MBA in Sustainable Development and Management in co-operation with the University of Natural Resources and Life Sciences Vienna (BOKU). In summer 2012, the Accreditation Council allowed the university by decree to offer these courses. As all of these programs started in fall 2012 or later, they are not the subject of this report, as the reporting period ranges from September 2011 to End of August 2012.

2. Study Programs and Students 2.1. The Study Programs MODUL University Vienna offered six study programs in the academic year 2011/2012 – a BBA in Tourism and Hospitality Management, a MBA in Tourism Management (in cooperation with the Vienna University of Economics and Business’s Executive Academy), a MBA in Public Governance and Management, the MBA in New Media Technology and Management, the MSc in International Tourism Management and the MSc in Sustainable Development, Management and Policy. The basic information on these programs can be found in the following table.

4 I. Current Stage of Development | Annual Report MODUL University Vienna

Name Degree ECTS Min. duration Tuition fee

Bachelor of Business Administration in BBA 180 3 years € 25,000 Tourism and Hospitality Management Master of Business Administration in MBA 90 1 year € 28,000 Tourism Management Master of Business Administration in MBA 90 1 year € 28,000 Public Governance and Management Master of Business Administration in New Media Technology and MBA 92 1 year € 28,000 Management Master of Science in International MSc 120 2 years € 19,000 Tourism Management Master of Science in Sustainable MSc 120 2 years € 19,000 Development, Management and Policy

BBA in Tourism and Hospitality Management The BBA program in Tourism and Hospitality Management is designed for students from all over the world who want to lay a solid foundation of their career in the tourism and leisure industry. The curriculum develops the students’ academic, professional and personal skills. The spirit of enterprise and effective service delivery are cornerstones of this program.

The three-year BBA program is unique in its kind as it perfectly combines sound academic with business-related training, for only a mind rooted in a real world can solve the current and future problems of the industry. Besides conveying a sense of service delivery and hospitality, this BBA course aims at preparing students to take up leading positions in the tourism and leisure industry worldwide as well as to run their own businesses profitably. Students are counseled in their choice to best meet their expectations and career perspectives.

Our faculty includes leading Austrian and international experts from academia and the industry. Lectures and seminars delivered by scientists and professionals from abroad form an integral part of the curriculum. A special course on current trends in the industry keeps our students on track of recent developments of the industry. The variety of nationalities among faculty and students is a fascinating platform of intercultural life and experiences. Students are to gain all the skills necessary to deal professionally with foreign guests and business partners. The qualifications obtained by this intensive exposure to the industry distinguish MU Vienna students from others.

The tuition fee is € 25,000 for the entire program and is paid in three installments.

MBA in Tourism Management The MBA program in Tourism Management has been developed in cooperation with the Executive Academy of the Vienna University of Economics and Business (WU), one of Europe’s leading business

Annual Report MODUL University Vienna | I. Current Stage of Development 5 schools. This joint venture guarantees that academic studies are pursued at the highest level while maintaining business relevance. The MBA is a postgraduate program designed especially for people wanting to further their career in the field of Tourism Management or aspiring to a leadership role in the industry. The knowledge provided is of immediate practical relevance and kept up-to-date through manifold scientific research capabilities. The MBA in Tourism Management program builds on Austria’s long-standing tradition as one of the most successful tourism destinations in the world as well as on its expertise in tourism research and development. The program links our students to a uniquely influential network of experts from the tourism and leisure industry. Learning from latest tourism research findings and applying these to current problems of the industry in form of case studies and group discussions is a major feature of all courses offered in the MBA program. The MBA in Tourism Management program aims to teach students professional, methodological, problem- solving, social, and management skills. Given this focus, students are expected to engage in the design and execution of rigorous research activities, which, in turn, can lead to further educational opportunities at an advanced level.

The tuition fee is € 28,000 for the entire program and is paid in two installments.

MBA in Public Governance and Management The MBA in Public Governance and Management is an internationally oriented program with a strong focus on good governance practices of institutions operating in national and international frameworks. The shift from hierarchic government practices to cooperative and collaborative governance procedures and the recent changes of the political, social and economic conditions for public management and public administration require political actors to conduct processes of change and development in a systematic and responsible way, and to apply principles of good governance to their work within different regions and organizations.

Therefore, this study program aims to convey theoretical knowledge about governance concepts in a national and global perspective, as well as practical skills in management, public administration, and strategies for development and . It also offers the opportunity for individual specialization in more specific areas of public governance or public management issues such as sustainable development, economic development strategies, collaborative processes or public tendering and public sector marketing.

The tuition fee is € 28,000 for the entire program and is paid in two installments.

MBA in New Media Technology and Management

The MBA in New Media Technology and Management is tailored to students of different educational backgrounds who intend to specialize in new media in conjunction with advanced knowledge and information management. These technologies revolutionize the economic foundations of many industries and thus have a significant impact on strategic business decisions. To survive and flourish

6 I. Current Stage of Development | Annual Report MODUL University Vienna

in such a dynamic and increasingly competitive business environment, decision makers need to re- examine their knowledge assets and identify new methods to exploit them more effectively.

This new degree program addresses this need. It sharpens the students’ leadership skills by linking proven management methods to new media processes. The curriculum not only covers general business administration and management knowledge from human resources, marketing, finance and project management, but also includes specialized modules on the economic foundations and applications of new media technology.

Students will become familiar with the state-of-the-art in the field, from geospatial and semantic Web technologies to advanced user interfaces and visualization techniques, multimedia applications, mobile services, social software, and content management systems. Interactive seminars address the advantages and limits of new media, and provide the opportunity to discuss best practice models for electronic retailing, electronic publishing and online marketing with leading experts in these disciplines. New forms of virtual communication and collaboration receive particular attention, given their potential to optimize information flows within and across organizations.

The MBA program is organized over four terms and can be studied in a regular or extended format - completing the degree in 18 or 24 months, respectively. Internationally recognized scholars convey their expertise in the form of blocked units, which are taught in English and mainly take place on weekends - about 5-6 days every month (regular) or every second month (extended). Admission requirements include a completed Bachelor’s degree or an equivalent qualification, two years of professional experience as well as the proof of proficiency in the English language. Advanced computing or programming skills are not a prerequisite for enrolling in the program.

The tuition fee is € 28,000 for the entire program and is paid in two installments.

MSc in International Tourism Management The MSc in International Tourism Management will equip students with the knowledge and the right tools to investigate what policies can be implemented to reduce environmental impacts in the tourism production chain. By educating academics and professionals with comprehensive knowledge of both environmental and development issues to provide leadership for our local and global communities, With this multidisciplinary approach, MODUL University hopes to enable its graduates with this program to be able to address the globalization and sustainability challenges in tourism of this millennium.

The MSc in International Tourism Management will prepare students in its 4 semesters (90 ECTS) for leadership positions in the international tourism and hospitality industry and empower them with management skills to implement sustainable tourism strategies and corporate social responsibility. In addition, the MSc degree prepares students for a subsequent PhD program.

The tuition fee is € 19,000 for the entire program and is paid in two installments.

Annual Report MODUL University Vienna | I. Current Stage of Development 7

MSc in Sustainable Development, Management and Policy The MSc in Sustainable Development, Management and Policy provides answers to students who are interested in studying the principles of sustainable development and understanding the impact of environmental policies on local communities and international businesses or the impact of economic development policies on environmental quality and tries to furthers their understanding of to what extent the success of local environmental policy depends on civic participation in policy making. With this 4-semester (90 ECTS), MODUL University Vienna educates people with comprehensive knowledge of both environmental and development issues to provide leadership for our local and global communities that the future world needs.

As a graduate of the MSc in Sustainable Development, Management and Policy you will be qualified for positions as consultants, scientists, policy advisors, program coordinators and environmental marketing specialists at research institutes, in government, in globally presented companies or at NGOs all over the world. In addition, the MSc degree prepares students for a subsequent PhD program.

The tuition fee is € 19,000 for the entire program and is paid in two installments.

2.2. Figures of the Study Programs

BBA MBA MSc TOTAL THM TM PGM NMT ALL ITM SDMP ALL Students * 160 16 19 3 38 6 11 17 215 Female students’ r ate 63% 56% 58% 0% 53% 67% 64% 65% 61% Students per faculty 7 1 1 1 2 1 1 1 9 International 39% 94% 95% 67% 92% 83% 82% 82% 52% students’ rate Outgoing r ate 11% n. a . n. a . n. a n. a . 17 % 0% 6% 8% Graduates ** 36 9 2 4 15 4 3 7 58 Female graduates’ 69% 44% 50% 50% 47% 75% 33% 57% 62% rate Average d uration of 3,1 y. 2,2 y. 2,9 y 2,6 y 2,6 y 1,8 y 1,8 y 1,8 y 2,5 y studies Drop -out rate 4,5 % 0,0% 4,6 % 0,0% 2,4 % 12,5 % 15,4 % 14,3 % 5,0 % Drop -out rate during 2,3% 0,0% 4,6% 0,0% 2,4% 12,5% 8,3% 10,0% 3,0% the 1 st year Average duration of 0,9 y 0 y 0,09 y 0 y 0,09 y 0,08 y 0,50 y 0,54 y 0,52 y studies drop-outs Percentage of 5,6% 0,0% 9,1% 0,0% 4,9% 12,5% 0,0% 4,8% 5,4% students expelled *Cut-off date: August 31 2012 ** Some examples for alumni careers can be found at http://www.modul.ac.at/study-at- mu/student-alumni-voices/ Figures are rounded.

These are the basic figures of MODUL University Vienna’s student population, which, although the major part should be self-explanatory, require some remarks.

8 I. Current Stage of Development | Annual Report MODUL University Vienna

To make the figures on drop-outs more informative, the information on the average duration of the studies of drop-outs has been added, as well as the percentage of students who dropped out within the first semester. This seemed necessary, as some students who enrolled and fulfilled the university’s requirements but, due to several reasons, ranging from visa problems to simply changing their mind, did not show up at the beginning of the semester. As well the percentage of students who had to be expelled from the university, because they did not comply to their financial obligations or because of repeated academic misconduct, is listed separately, as they cannot be counted as drop-outs in the strict sense. The high “International Rate” is due to the high number of international students, as which are not only considered the incoming students who come to MODUL University by an exchange program, but also regular students with Non-Austrian citizenship.

Details on the outgoing students and their destinations can be seen in the next table.

MODUL University Vienna INCOMING OUTGOING Student Exchange Program Fall '11 Spring '12 Fall '11 Spring '12 Bogazici University, Turkey 0 1 0 0

College of Tourism and Hotel 0 0 1 0 Management, Nicosia, Cyprus Dublin Institute of 0 2 0 0 Technology, Ireland Hong Kong Polytechnic 2 2 0 1 University,

NHTV Breda University of 2 0 0 0 Applied Sciences, Netherlands San Francisco State 1 3 1 1 University, USA 0 0 1 0 Philadelphia, USA Texas A&M University, USA 0 0 0 1 Universidad Anáhuac Mayab, 1 1 1 2 Mexico Universitat de les Illes 3 0 0 0 Balears, Spain Université d´Angers, France 3 0 1 0 University of Central Florida, 0 2 1 3 Orlando, USA , UK 2 0 1 1 Victoria University, Australia 1 0 0 1

TOTAL 15 11 7 10

Annual Report MODUL University Vienna | I. Current Stage of Development 9

2.3. Allocation of Scholarships

In the report period, the following scholarships and grants were awarded:

BBA Full Scholarships 2011 2012 (Fall and Spring) Name Amount Number Total WKW St. Georgs College € 25,000.00 1 € 25,000.00 Scholarship Total 1 € 25,000.00

BBA Partial Scholarships 2011 2012 (Fall and Spring) Name Amount Number Total MU Pre-Educational Grant € 2,500.00 11 € 27,500.00 MODUL Alumni Reduction € 4,000.00 3 € 12,000.00 Moscow City Government € 10,000.00 1 € 10,000.00 Reduction Total 15 € 49,500.00

MBA Full Scholarships 2011 2012 (Fall and Spring) Name Amount Number Total Young Hotelier Award € 28,000.00 2 € 56,000.00 Wiener Tourismus € 28,000.00 € 28,000.00 Verband Scholarship 1 Erste Bank Scholarship € 28,000.00 7 € 196,000.00 Center for Global Dialogue and Cooperation € 28,000.00 13 € 364,000.00 Scholarship Moscow City Government € 28,000.00 1 € 28,000.00 Scholarship Total 24 € 672,000.00

MBA Partial Scholarships 2011 2012 (Fall and Spring) Name Amount Number Total MODUL Core Partner € 2,000.00 1 € 2,000.00 Reduction Total 1 € 2,000.00

MSc Full Scholarships 2011 2012 (Fall and Spring) Name Amount Number Total MODUL University MSc Scholarship € 19,000.00 1 € 19,000.00 Saudi Cultural Bureau Scholarshop € 19,000.00 1 € 19,000.00 Total 2 € 38,000.00

10 I. Current Stage of Development | Annual Report MODUL University Vienna

MSc Partial Scholarships 2011 2012 (Fall and Spring) Name Amount Number Total MSc High Potential Grant € 1,000.00 2 € 2,000.00 MU Pre-Educational Grant € 2,500.00 1 € 2,500.00 Total 3 € 4,500.00

Total Scholarships 46 € 791,000.00

Annual Report MODUL University Vienna | I. Current St age of Development 11

3. Academic Staff

The academic staff of MODUL University Vienna currently includes:

President Prof. Dr. Karl Wöber Vice -President Prof. Harvey Goldstein, PhD No. of Full, Associate and Assistant Professors 16 No. of internal Lecturers and Researchers 8 No. of Project Researchers 5 No. of external Lecturers 45 Core Staff’s international rate 31% Rate of female core staff 45 % Rate of female external staff 33%

As the term of the president and the vice-president ended in 2012, the University Assembly submitted a proposal for the successors to the University Council, according to the university’s constitution §7. Both proposed candidates, Prof. Karl Wöber for the position of the president, and Prof. Harvey Goldstein for the position of the vice-president, were elected by the University Council.

3.1. Department of Tourism and Hospitality Management (THM) Head of Department: Prof. Dr. Dagmar Lund -Durlacher No. of Full, Associate and Assistant 7 Professors No. of internal Lecturers and Researchers 7 No. of Project Researchers 1 No. of External Lecturers 30

Being the largest of MODUL University’s three departments, the Department of Tourism and Hospitality Management houses three study programs, the BBA in Tourism and Hospitality Management, the MBA in Tourism Management and the MSc in International Tourism Management. Its main research focuses are travel flows and competitor analyses, tourism information systems, media analysis and semantic technologies, empirical behavioral research in travel and leisure and sustainable tourism. For more details on the research see Chapter 5 of this report. The main changes in the faculty were that three researchers and lecturers completed their thesis (Xavier Matteucci, Clemens Költringer and Florian Aubke) and subsequently left MODUL University, except Florian Aubke, who continues his career as a Senior Lecturer. Anja Hergesell and Ulrike Bauernfeind left the university at the end of the report period.

12 I. Current Stage of Development | Annual Report MODUL University Vienna

3.2. Department of Public Governance and Management (PGM) Head of Department: Prof. Harvey Goldstein , PhD No. of Full, Associate and Assistant Professors 3 No. of internal Lecturers and Researchers 1 No. of External Lecturers 15

The Department of Public Governance and Management (PGM) focuses on research related to the areas of public governance and public management and is in charge of the study program MBA in Public Governance and Management and the MSc in Sustainable Development, Management and Policy. The extant research base of the Department of Public Governance and Management consists of a combination of:

• Explanatory studies from the social sciences that aim to provide understanding of the behavior of human and social systems which are the target of government intervention and management; • Systematic evaluations of government programs, and policies which aim to help us know under what circumstances programs and policies “work”, and to identify the critical success factors; and • Individual case studies that provide rich contextual background for assessing governmental processes and decision-making, and to be utilized in a case-based pedagogy.

The head of studies, Professor Harvey Goldstein, brings substantial research experience in the areas of local and regional economic development, evaluation methods, and innovation and technology policy. Areas of additional research specialization include environmental management, negotiation, conflict resolution and collaborative processes, democratization, intergovernmental relations, and public financial management and investment theory and techniques.

Alongside building research capacity within this recently established department, there is an emphasis on building research visibility. As one first step, in 2011 a distinguished lecture with Prof. Erwin Schwella of Stellenbosch University (Republic of South Africa) on “Global Contextual Challenges: Public Leadership Implications” has been held. In the report period, Graziano Ceddia joined the department’s faculty as an Associate Professor. Karin Glaser finished her dissertation and left the university. Also a search process for the position of an Assistant Professor took place during the academic year 2011/2012, and was staffed by Dr. Dimitris Christopoulos shortly after the end of the report period.

Annual Report MODUL University Vienna | I. Current Stage of Development 13

3.3. Department of New Media Technology (NMT) Head of Department: Prof. DDr. Arno Scharl No. of Full, Associate and Assistant Professors 2 No. of internal Lecturers and Researchers 2 No. of Project Researchers 3

The Department of New Media Technology undertakes interdisciplinary research on knowledge acquisition and management, develops media monitoring and business intelligence applications, and investigates the potential of new media for interactive marketing and building virtual communities. In terms of technology, the following four research areas are the department's primary drivers of innovation:

• Integration of Semantic and Geospatial Web Technology • Textual Statistics and Natural Language Processing • Human-Computer Interaction and Visual Analytics • Location-Based Services and Mobile Commerce Applications

The Geospatial Web is among the major innovations in recent years with a significant impact on the media industry and its business models. Besides its obvious commercial value, the Geospatial Web will serve as a catalyst to social change and an enabler of a broad range of as yet unforeseen applications in the media industry. Hybrid models of individual and collaborative content production are particularly suited for virtual globes such as Google Earth or NASA World Wind, since they allow to seamlessly integrate and map individual sources (monographs, commentaries, blogs), edited sources (encyclopedias, conference proceedings, traditional newsrooms), evolutionary sources (Wiki applications, open-source project documentations), and automated sources (e.g. news aggregators, news summarizers).

In 2011/2012, Adrian Brasoveanu, Tanja Wenter and Heinz-Peter Lang joined the department as project researchers.

14 I. Current Stage of Development | Annual Report MODUL University Vienna

3.4. Department of Applied Statistics and Economics (ASE) Head of Department: Prof. Dr. Ivo Ponocny No. of Full, Associate and Assistant Professors 2 No. of Project Researchers 2

The Department of Applied Statistics and Economics strengthens the university’s focus on statistical methods and economics. Although only a small department, the department already focuses on statistical methods and their properties, especially non-parametric procedures, the assessment of living conditions, well-being and the quality of life and its connection to social sustainability. Also educational studies, especially regarding the evaluation of national systems, such as PISA or PIRLS are in the department’s focus.

Christian Weismayer joined the department as an Assistant Professor in fall 2011, and since spring 2012, Bernadette Stross and Stefan Dressler reinforce the department as project researchers.

Annual Report MODUL University Vienna | I. Current Stage of Development 15

3.5. Teaching Load of the Academic Core Staff

BBA MBA MSc Fall Spring Term I Term II Term III Fall Spring Thesis Total with Total 2011 2012 2011 2012 2012 2011 2012 Equivalent Thesis Arsal, Irem 4,0 h 2,0 h 6,0 h 1,4 h 7,4 h Aubke, Florian 3,0 h 6,0 h 9,0 h 0,6 h 9,6 h Bauernfeind, Ulrike 2,0 h 4,7 h 6,7 h 0,8 h 7,5 h Ceddia, Graziano 2,0 h 2,0 h 4,0 h 8,0 h 0,5 h 8,5 h Dickinger, Astrid 2,0 h 4,0 h 2,0 h 1,0 h 9,0 h 1,7 h 10,5 h El Sharkawi, Hani 3,0 h 8,0 h 11,0 h 11,0 h Gindl, Stefan 4,0 h 4,0 h 4,0 h Glaser, Karin 2,0 h 3,0 h 1,0 h 6,0 h 1,0 h 7,0 h Goldstein, Harvey 2,0 h 3,0 h 2,0 h 3,0 h 10,0 h 0,8 h 10,8 h Hergesell, Anja 5,0 h 2,0 h 7,0 h 0,4 h 7,4 h Hubmann -Haidvogel, 4,0 h 4,0 h 4,0 h Alexander* Költringer, Clemens 4,0 h 2,0 h 6,0 h 0,4 h 6,4 h Loisch, Ursula Christine 5,0 h 5,5 h 4,0 h 14,5 h 1,4 h 15,9 h Lund -Durlacher, Dagmar 4,0 h 3,0 h 7,0 h 0,7 h 7,7 h Matteucci, Xavier 1,0 h 1,0 h 0,2 h 1,2 h Mazanec, Josef 2,0 h 2,0 h 4,0 h 0,5 h 1,5 h Ponocny, Ivo 2,0 h 2,0 h 3,0 h 1,0 h 8,0 h 1,2 h 9,2 h Sabou, Marta 2,0 h 2,0 h 2,0 h 6,0 h 1,5 h 7,5 h Scharl, Arno 2,0 h 2,0 h 4,0 h 0,5 h 4,5 h Sedlacek, Sabine 1,0 h 1,0 h 2,0 h 2,0 h 3,0 h 4,0 h 13,0 h 2,2 h 15,2 h Tiller, Tina 4,0 h 1,0 h 5,0 h 0,2 h 5,2 h Weismayer, Christian 3,0 h 2,0 h 3,0 h 1,0 h 1,0 h 10,0 h 10,0 h Wöber, Karl 1,0 h 2,0 h 1,0 h 4,0 h 4,0 h Zekan, Bozana 4,0 h 2,0 h 1,0 h 7,0 h 0,2 h 7,2 h Zins, Andreas 0,3 h 2,0 h 2,0 h 4,3 h 4,3 h * on maternity leave For every BBA thesis supervised, the supervisor is credited 0,2 h, for every MBA thesis 0,5 h.

16 I. Current Stage of Development | Annual Report MODUL University Vienna

3.6. Working Hours of the Academic Core Staff Name Function s Acad. Degree Department Weekly h ARSAL, Irem Assistant Professor PhD THM 40 AUBKE, Florian** Researcher/Lecturer Dr. THM 40 BAUERNFEIND, Ulrike Assistant Professor Dr. THM 40 BRASOVEANU, Adrian Project Researcher MSc. NMT 20 CEDDIA, Graziano Associate Professor PhD. PGM 40 DICKINGER, Astrid Associate Professor PD Dr. THM 40 DRESSLER, Stefan Project Researcher Mag. ASE 20 EL SHARKAWI, Hani Lecturer BSc, MA THM 40 GINDL, Stefan Researcher/Lecturer Dipl. Ing. NMT 40 GLASER, Karin** Researcher/Lecturer Dr. PGM 40 Vice President, Dean , Department GOLDSTEIN, Harvey PhD. PGM 40 Head, Full Professor HERGESELL, Anja Researcher/Lecturer MA THM 40 HUBMANN -HAIDVOGEL, Researcher/Lecturer Dipl. Ing. NMT 32 Alexander* KÖLTRINGER, Clemens** Researcher/Lecturer Mag. (FH) THM 40 LANG, Heinz-Peter Project Researcher MSc NMT 40 LOISCH, Ursula Christine Assistant Professor/Senior Lecturer Dr. THM 40 LUND -DURLACHER, Dean, Department Head, Professor Dr. THM 40 Dagmar MATTEUCCI, Xavier** Researcher/Lecturer Dr. THM 40 MAZANEC, Josef Full Professor Dr. THM 20 Department Head, Associate PONOCNY, Ivo Dr. ASE 40 Professor SABOU, Marta Assistant Professor Dr. NMT 30 SCHARL, Arno Dean, Department Head, Professor DDr. NMT 40 SEDLACEK, Sabine Assistant Professor Dr. PGM 40 STROSS, Bernadette Project Researcher MA ASE 20 TILLER, Tina Researcher/Lecturer MTM THM 40 WEISMAYER, Christian Assistant Professor Dr. ASE 35 WENTER, Tanja Project Researcher BSc.

WÖBER, Karl President, Dean, Full Professor Dr. THM 40 ZEKAN, Bozana Researcher/Lecturer M.S. THM 40 ZINS, Andreas Full Professor Dr. THM 20 * on maternity leave

** finished doctorate during report period

Annual Report MODUL University Vienna | I. Current Stage of Development 17

3.7. External Lecturers: Contracted Hours, Qualifications Contracted h No. Name Curriculum Titles/Position 2011/2012

1 Anderson, Chris MScs, BBA BA 3 h

2 Barnett, Terry MBA PGM M.P.P., J.D. 2 h

3 Bechthold, Ulrike MSc SDMP Dr. 2

4 Brugger, Walter BBA Dr. 3 h

5 Crotts, John BBA Dr. 1 h

6 Danowitz, Mary Ann MScs Prof., E.D. 2

7 Dömötör, Rudolf BBA Dr. 1,5 h

8 Du Bois, Cind MBA PGM Prof., PhD 3 h

9 Fasching, Manfred MBA PGM Dipl. Ing. 2 h

10 Fesenmair, Dan MBA TM Prof., Dr. 2 h

11 Forgo, Kathrin MBA PGM PhD 2 h

12 Fossum, John MBA PGM Prof., Dr. 4 h

13 Frentz, Paul Martin MBA PGM Dr. 6 h

14 Fresacher, Candy BBA Dr. 2 h

15 Fürnkranz, Peter MSc ITM Mag. 1 h

16 Gnoth, Jürgen MBA TM Prof., PhD 2 h

17 Heintschel, Kathrin MSc ITM Mag. 1 h

18 Hibbert, Simon BBA MBA 3 h

19 Kacerovsky, Gabriel BBA Mag. Arch. 2 h

20 Kaiser, Elisabeth BBA Mag., MSc. 1 h MSC ITM, 21 Knezourek, Karl Dr. 5 h MBA PGM 22 Kordon, Katherina BBA Mag. 1 h

23 Kubacek, Andreas BBA Mag. 1 h

18 I. Current Stage of Development | Annual Report MODUL University Vienna

Contracted h No. Name Curriculum Titles/Position 2011/2012

24 Külür, Mithat MBA PGM M. Phil. 2 h Latzenhofer, 25 BBA Dipl. Päd. 1 h Andreas 26 Lohmann, Martin MScs Prof., Dr. 2 h

27 Moll, Jodie MBA PGM Dr. 2 h

28 Moscardo, Gianna MSc ITM Prof. Dr. 2 h

29 Paier, Martin BBA Mag. 1,5 h

30 Piller, Christian MBA TM Dr. 2 h

31 Popp, Michael BBA Mag. 2 h

32 Rammel, Christian MScs Dr. 2 h

33 Ring, Amata MBA TM Dr. 1 h

34 Ritt, Hans-Peter BBA Mag. 1 h

35 Schuh, Bernd MSc SDMP Mag. 2 h

36 Sheldon, Pauline MBA TM PhD 2 h

37 Sluss, David MBA PGM PhD 2 h

38 Smeral, Egon MSc ITM Prof., Dr. 4 h

39 Stolba, Petra BBA Dr. MMAg. 2 h

40 Tufts, Shannon MSc SDMP PhD 2 h Director, Stockholm 41 von Arnold, Henrik BBA 2 h Convention Bureau 42 Wittmer, Andreas BBA Dr. 2 h

43 Wladasch, Kathrin MBA PGM MMag. 2 h

44 Zihr, Georg BBA Dr. 10,5 h

45 Zolles, Helmut MBA TM Dr. 2 h

Annual Report MODUL University Vienna | I. Cu rrent Stage of Development 19

The ratio of internal and external teachers is displayed in the next table:

BBA MSc ITM MSc SDMP MSc Total MBA TM MBA PGM MBAs All MU h total 126 57 55 81 24 53 77 256 h internal 86.5 38 29 49 8 17 25 152.5 h external 39.5 19 26 32 16 36 52 103.5 Internal ratio 68.7% 66.7% 52.7% 60.5% 33.3% 32.1% 32.5% 59.6%

The difference between the BBA and MSc program’s high ratio and the ratio of the MBA programs lies in the nature of these programs, which rely heavily on the incorporation of teachers with a business and professional background. In addition, the program jointly organized with the WU Executive Academy requires that a minimum number of external lecturers (academics) are provided by WU. Details on the respective lecturers can be found on the university’s website.

3.8. Language Courses The language courses, which do not form part of the compulsory curriculum, are now offered in co- operation with the Center for International Education and Mobility (CIEM) at FH Wien. Thus, they are not included in the calculation above.

20 I. Current Stage of Development | Annual Report MODUL University Vienna

3.9. Documentation of the Selection Procedures Appointment of academic staff As the search process for the position of an Associate Professor in the Department of Public Governance and Management (Prof. Graziano Ceddia) has been already documented in the last report, the only search process to be mentioned is the one for the Assistant Professor in the Department of Public Governance and Management (Prof. Dimitris Christopoulos). The relevant report can be found in Annex I.

3.10. Measures to Promote Young Researchers and Human Resource Development During the report period, MODUL University offered eight positions for young researchers and lecturers, giving them not only the possibility to focus on their doctoral thesis, but also including them in the scientific community, encouraging them to visit international congresses and to take part in research projects. In this time, four of them finished their dissertations, either at Vienna University of Economics and Business or Vienna University. Also, five young researchers were included in the scientific community at MODUL University as researchers on projects.

To help each faculty member to clarify its scientific and professional objectives and to structure its research, as well as to monitor the development and the progress of the faculty as a whole, every year each faculty member’s Faculty Professional Development Objectives Plan is discussed with the respective dean.

The topics discussed in this interview are outlined in Annex II.

As special measurements to promote young researchers, regulations concerning premiums for publications in peer-reviewed journals should be mentioned. This way, MODUL University incites young researchers to publish their findings in renowned journals. The premium for a-rated journal amounts to € 1,000, the premium for b-rated journals to € 500.

Annual Report MODUL University Vienna | I. Current Stage of Development 21

4. Finances

4.1. Account of the Current Financial Conduct In order to improve transparency, and in view towards quality management in the administration, the annual accounts have been checked by the company Fiducia Wirtschaftsprüfungs- und Steuerberatungs GmbH.

The detailed figures can be found in the Annex V.

22 I. Current Stage of Development | Annual Report MODUL University Vienna

5. Research and Cooperation

MODUL University Vienna has been established and is recognized as a research oriented educational institution in the Humboldt tradition. Through its research focus, it makes educational programs possible that provide its students the innovative and future-oriented skills and capacities that will serve them well in a career.

The university seeks to overcome the institutionalized separation between basic research, which is dedicated to producing knowledge without regard to its usability, and applied research, which is carried out with a conscious view on its direct applicability in our daily lives. Similar to other leading international research universities, it has established a platform that aims to bridge the two domains of basic and applied research in its initial stage of development. The goal of MODUL Research GmbH is, on the one hand, to communicate the practical relevance of the basic research that is conducted by the faculty and graduate students. At the same time, the faculty and staff seek to engage in research projects that provide implementable solutions to problems that private firms, industry associations, groups in civil society, and governmental organizations have identified as important. Here, the research at MODUL University Vienna is motivated by and oriented toward advancing the long-term sustainability and health of our communities and our planet.

5.1 Overview of the university’s research core themes Economic research at academic level will be successful primarily through a balanced mixture of basic and applied research endeavors and second through the transfer of research results into the teaching programs. Topics with the potential of profiling the university emerge from research areas with a high potential to contribute to progress. This is particularly not everywhere the case in the area of business administration where only new and fashionable vocabulary is used (e.g. the buzzword of “destination management” in the specialization area of tourism and leisure). In addition to that, aspirations and competences have to match. In the long run, the private MODUL University Vienna is convinced to pursue the following eight themes credibly (sequence has no ranking):

Travel flow, trend and competitiveness analyses Very promising appears to carry forward the prevailing research initiatives in the field of regional tourism development. Urgent need for action still exists for conducting travel flow and competitiveness studies broken down by national, regional and urban structures. Questions like how the changes of infrastructure and tourism organizations in Eastern Europe impact on the competitiveness of Central and Eastern European destinations remain predominantly unanswered. President Karl Wöber contributes his more than 15 years of experience in this field and offers – in cooperation with the largest national and European tourism organizations (Austrian National Tourism Organization, European Travel Commission, European Cities Tourism) – the most comprehensive database in European tourism statistics. In May 2009, this project received the “Ulysses Special Jury Prize” by the UNWTO in the category “Innovations for Tourism Companies”. This database offers an ideal backbone for conducting Annual Report MODUL University Vienna | I. Current Stage of Development 23 research projects focusing on destination and competitiveness analyses and on the development and evaluation of innovative tools for marketing decision support. The continuously updated secondary statistical information is complemented by occasionally conducted primary investigations (e.g. standardized guest surveys in selected cities, manager panel data on the development of services rendered by tourism organizations). Both data sources are exploited in parallel for running varied investigations. Particular problems in regional analyses arise during data compilation and the application of methods due to incomplete and/or non-standardized data. Hence, the overall research aim in this area foresees the further extension of the currently largest international database of regional tourism statistics, the application of existing and the development of new tools of analysis to improve the evaluation of regional economic problems. The university is ambitious to achieve grants from UNWTO and the EU- COST initiative. A recent project set up a European price index to make city tourism destinations comparable. A proposal for investigating the feasibility of a European Virtual Tourism Observatory, which aims to create the capability to improve the coordination and harmonization of all tourism data and surveying techniques so as to enable public and private stakeholders to identify potential tourism development strategies, evaluate their performances, was recently submitted for funding by the European Commission (Call for tenders No 88/PP/ENT/CIP/11/B/N02S009, EC, DG Enterprise and Industry).

Development and Evaluation of Information Systems Marketing Intelligence tools are used for developing IT-supported product innovations, management information systems and selected research fields of the web economy. In the area of tourism specific and innovative technological developments President Karl Wöber gained national and international expertise during the past decades. Examples are the domain-specific search engine (http://www.austria.info) contracted by the Austrian National Tourism Organization and the tourism portal developed on behalf of the European City Tourism Association that employs web usage mining and web content mining technologies (http://www.visiteuropeancities.info). This research area emphasizes the development and dissemination of non-trivial methods of analysis and optimization exploiting insights from management, marketing science, psychometrics, statistics and computational intelligence. Related topics for further development are: new media usage for generating and assessing product innovations in tourism and leisure as well as the application of shared-experience models in collaborative working environments (particularly for tourism management). MODUL faculty already started research collaboration in the past in this field: e.g. the “European eContent Tourism Study” (Scharl, Wöber), commissioned by the Austrian Chamber of Commerce and presented at the European Forum Alpbach in 2001 during the Benchmarking Talks. As another successful example, the EU-project “DieToRecs” (Zins, Wöber; IST-2000-29474; http://dietorecs.itc.it) for the development of a case-based reasoning system for destination recommendation on the internet, can be mentioned here. The expertise accumulated in the course of these projects is exploited for the development of new grant proposals. Applications for acquiring further grant budgets are continuously discussed and elaborated to intensify the research activities in the area of personalized travel recommender systems for web-based and mobile applications. Research results in the field of web-

24 I. Current Stage of Development | Annual Report MODUL University Vienna

mining applications generated by Dr. Astrid Dickinger and Mag. Clemens Költringer are presented at workshops, conferences and published in scientific journals. Prof. Andreas Zins, Dr. Irem Arsal and Mag. Valeria Croce started in 2008 contributing with the data supply for the generation of the annual European City Marketing “Benchmark Group City Tourism Report”. Since 2009, the editing and publishing of this report has been taken over by MODUL Research too. In the same year, a web-based interactive reporting tool has been developed for the same purpose and complement since then the conventional digital static print report. Numerous projects in the field of media monitoring and knowledge management lack suitable analytical frameworks, focus on only one medium, or neglect the dual role of travelers and decision makers as producing and consuming units of content. These shortcomings open a very promising field for research to grasp and model e.g. the fundamental mechanisms of information diffusion in media of different degree of interactivity and their impact on the process of public opinion emergence. MODUL faculty members (Scharl, Sabou, Dickinger, and Wöber) have been working on a series of successful FIT-IT Semantic System Projects (www.fit-it.at) since 2007, including IDIOM (www.idiom.at), RAVEN (www.modul.ac.at/nmt/raven) and DIVINE (www.weblyzard.com/divine). The technologies developed within these projects can be used to analyze the diffusion of tourism relevant information between websites, RSS feeds and social media (blogs, Wiki applications, discussion for a, etc.). Such an analysis can address the following questions of how tourists disseminate their travel experiences through social networks, and how decision makers in tourism exploit these processes. Under this category, a project proposal was developed under the headline “European Cities – Online Media Monitor” and submitted to the organization European Cities Marketing. Some of the major European tourism destinations already assured their interest and financial contribution. MODUL University Vienna’s advanced information exploration and retrieval tools require accurate annotation services to enrich documents with geospatial, semantic and temporal tags. Such annotations describe complex relations, which are best understood in graphical form. For this purpose, webLyzard synchronizes geographic maps, tag clouds, keyword graphs as well as two- and three-dimensional information landscapes. These visualizations help users to understand the context of the gathered Web intelligence while navigating large repositories of Web documents – processing a user’s search query and showing the most relevant documents in their specific regional context, for example, or comparing the online coverage about an organization by different stakeholders groups. The development of a geo-based tourism portal under the name CATER (Contextualized Access of Tourism-Related Electronic Resources) will apply the information exploration and retrieval tools mentioned above. CATER will evaluate the context-specific access to information spaces and experiment with novel forms of human-computer interfaces. Currently the Web mining platform is being extended into a real-time collaborative authoring environment as part of the “Climate Change Collaboratory” (www.ecoresearch.net/triple-c), a two-year research project with strong international support from Associate Partners such as the NOAA Climate Program Office (U.S. Department of Commerce), the NASA Ames Research Center (U.S. National Aeronautics and Space Administration), the London School of Economics and the U.S. Association of Science-Technology Centers.

Annual Report MODUL University Vienna | I. Current Stage of Development 25

Empirical travel and leisure behavior research Research focuses on an innovative progress in the development of behavioral models. This means that more than an unreflected transfer of results of consumer behavior research into the domain of travel and leisure is envisaged. The complexity and peculiarity of the predominantly intangible tourism and leisure products challenge many aspects of prevailing models of buying behavior and urge for adaptation and re-orientation. However, the specific developments of the travel and leisure market and its contingencies act themselves as drivers for necessary adaptations in modeling the consumer behavior: important decision elements such as rhythm and horizon of buying decisions, information behavior and distribution channels changed dramatically within only a few years. Prof. Andreas Zins contributes with his extant experiences as a project manager of the Austrian National Guest Survey (GBÖ) and similar evaluation instruments and other grant or contract based projects related to all- inclusive cards, all-inclusive product offers, service evaluations for airport lounges and airlines, segmentation studies for the day-trip market, information behavior of travel consumers, assessment of alternative distribution channels for travel products, among others. Product innovations – their development and assessment – are further future oriented research areas in cooperation with IT-based and web-based tools.

Implicit and Explicit Service Evaluation Most projects focus on the evaluation of products and services with a focus on quality and satisfaction. However, if delivering service quality is taken seriously the event of a service failure with subsequent complaint handling and service recovery merits equal attention. Thus, a research stream to be further pursued is to investigate service recovery and particularly the service recovery efforts of different service firms. Projects by PD Dr. Astrid Dickinger and Dr. Ulrike Bauernfeind investigate service recovery through electronic channels. This adds to their research on service and satisfaction evaluation of interactive media such as mobile devices and various internet applications.

In addition to this stream of explicit service evaluation a recent project by PD Dr. Astrid Dickinger and Mag. Clemens Költringer funded by the Austrian National Bank (ÖNB) examined methods of implicit service evaluation. The project sheds light onto methods for managers to “listen” to their customers for a marketing intelligence and decision support framework to gather and analyze UGC. The project contributes to the existing literature in three ways: (i) it demonstrates how semi-automated content analysis provides valuable marketing intelligence; (ii) it reveals the image of products and destinations reflected in UGC and contrast the findings with traditional customer surveys, (iii) it investigates how perceived product quality and customer satisfaction can be inferred from UGC. Future projects will investigate how this information can be used for predicting the sales rank of products through time series modeling and a combination of UGC metrics in conjunction with observed variables will be used as predictors in structural equation models.

26 I. Current Stage of Developm ent | Annual Report MODUL University Vienna

Sustainable tourism and development Based on the previous and current research areas of Prof. Dagmar Lund-Durlacher and Prof. Arno Scharl another research focus emerges in the area of sustainable tourism. Questions and problems related to quality assurance initiatives within destination management, the implementation of certification schemes as well as corporate social responsibility initiatives are among the future challenges to be addressed more systematically by research projects. Another platform for information exchange was established in 2003 by Prof. Arno Scharl: ECOresearch network is a research network for internet-based environmental information exchange with currently about 400 participating members (www.ecoresearch.net). His edited book in the Springer Advanced Information & Knowledge Processing Series about “Environmental Online Communication” substantiates the ample international interest into this multi-faceted research area.

Governance for Innovation and Sustainable Development Innovation and sustainable development are both highly visible target areas on the political agenda, and demand the appropriate governance structures for their promotion. The central challenge of governance is developing the institutional capacity to design, promote, gain agreement for, implement, and monitor effective strategies. Ongoing research by Harvey Goldstein and Sabine Sedlacek concerning the role of institutions in the economic development process of many regions indicates the crucial role they play in the ability of regions to make transitions needed for sustainability in the midst of global competitive pressures.

The Role of Higher Education in Sustainable Economic Development In the globalized, knowledge-based economy of the 21st century, organizations that produce and disseminate knowledge have a critical role to play in assisting cities, regions, and nations reach and sustain economic competitiveness. How do higher education institutions respond to this recognition, by expanding their activities beyond teaching and basic research to include economic, business, and technology development? Research conducted by Harvey Goldstein over the last ten years has examined the effectiveness of universities in the stimulation of regional economic development, the emergence of academic entrepreneurship and the problems and opportunities the ‘entrepreneurial turn’ of universities creates, and the analyses of policies and regulations that hinder how universities can become more effective as an engine of regional development. Sabine Sedlacek has been conducting research on how institutions of higher education have provided leadership as well as technical expertise in sustainable development practices, while Karin Glaser and Harvey Goldstein have an on-going research project on universities as actors in local and regional governance.

Tourism and Regional Development Policy In the last few decades there has been a paradigm shift in how we view the relationships among tourism, development, and sustainability. Indeed there is a fragile interdependence between tourism,

Annual Report MODUL University Vienna | I. Current Stage of Development 27 environmental quality, and regional economic well-being. How can tourism and regional development strategies be coordinated to achieve sustainable development?

The measurement of living conditions and quality of life In close connection to the international developments regarding social structural indicators, MODUL University Vienna is engaged in fundamental research about the assessment of living conditions, quality of life and subjective well-being. Driven by the report of the Stigliz-Sen-Fitoussi commission, OECD as well as EU are working on amendments to the system of social indicators, going far beyond merely economically oriented variables such as GDP or monthly income. However, severe measurement problems raise questions about the validity of many of the proposed indicators (such as subjective ratings of life satisfaction). Therefore, various kinds of measurement approaches are tested and compared on a large-scale basis, including particularly interviewing and survey approaches.

28 I. Current Stage of Development | Annual Report MODUL University Vienna

5.2. Research: Facts and Figures MODUL University in Total Conferences Thesis Supervised Faculty involved Other Professional Department Invited in Presentation Participation TotalServices Training BBA MSc MBA Total Presentation Research Projects THM 18 13 3 34 32 8 1 25 2 4 31 PGM 3 1 0 4 3 6 052411 NMT 0 13 92212 5 0004 4 ASE 0 2 0242 01023 Total MODUL 21 29 12 62 51 21 1 31 4 14 49

Most of the categories should be self-explanatory, but on the less obvious, some remarks might be in place: “Other Services” refers to all the services that are provided to the scientific community, like serving as reviewer for journals and conferences or acting on as functionary in scientific networks or organizations. “Professional Training” refers to further education of the faculty which improves their professional performance.

Annual Report MODUL University Vienna | I. Current Stage of Development 29

5.3. Meetings, Presentations and Conferences

Organized at MODUL University 8th annual TourMIS Users’ Workshop & International Seminar on Key Performance Indicators for Destination Marketing, September 13-14, 2012

In 2011/2012, MODUL University hosted again the annual TourMIS User’s Workshop. The university was pleased to host two major events on September 13 and 14, 2012: the 8th TourMIS Users’ Workshop (day 1) and the International Seminar on Key Performance Indicators for Destination Marketing (day 2). 77 delegates from 27 different countries attended this year’s events, the majority of which represented city and national tourist organizations, as well as universities and companies from the hospitality and tourism industry. What proved again correct is that TourMIS Workshop is an established annual event which brings together both delegates and speakers, so one could see a number of familiar faces in the audience. A detailed program, speakers’ information handout and all presentations are available for download on our website: www.modul.ac.at/tourmis

Kahlenberger Gespräche

MODUL Career started to organize a series of panel discussions held in German under the motto "Kahlenberger Gespräche". The first discussion in March 2012 focused on the topic of the hotel of the future. In May 2012, experts discussed the question “Does tourism education meet the requirements of the industry?” The panel consisted of Professor Dr. Dagmar Lund Durlacher, Dean of the Department of Hospitality and Tourism Management, Mag. Karin Schweinegger, Human Resources Director at the Intercontinental Hotel Vienna, Peter Peer, President of the ÖHV (Austrian Hoteliers Association), Norbert Kettner, Director of the Vienna Tourist Board and Dr. Walter Säckl, Secretary General of the Austrian Association of Travel Agents.

Conferences attended by MODUL University’s Faculty The entire list with the conferences and meetings MODUL University's faculty attended to can be found in Annex III.

30 I. Current Stage of Development | Annual Report MODUL University Vienna

5.4. Research Projects 2011 2012

No. Name of the Project Department Other Involved Institution(s) Vienna University of Economics & Business, Know-Center GmbH, 1 DIVINE NMT System One GmbH, Gentics Software GmbH, webLyzard Technology GmbH

2 ECM Benchmark Report 2012 THM European Cities Marketing

Further Development of the ECM Benchmark Group Online Consortium of 10 Tourism Boards THM 3 Tool in Europe

Jubiläumsfonds der Österreichischen Nationalbank, Projekt Nr. 14399: Living conditions, quality of life, and subjective 4 ASE well-being in regions: A methodological pilot study with explorative interviewing and quantitative measurement.

Naturefriends International, MODUL University Vienna, Prom Tour Delta (Romania), Aggtelek LoY - Landscape of the Year - European Network for National Park (Hungary), City of 5 Competitive and Sustainable Tourism, funded by the PGM/THM Roznava (Slovakia), Nationalpark European Commission Neusiedlersee - Seewinkel (Austria), Lesachtal (Austria), Tourism Office Seenland Oder- Spree (Germany)

Annual Report MODUL University Vienna | I. Current Stage of Development 31

No. Name of the Project Department Other Involved Institution(s)

Mobile Tourist Guide – Evaluation of an Open Standard THM IZITEQ 6 Development Proposal

Non-state market driven governance in the Green Building 7 PGM sector

On the Path to Creating the Knowledge City of Vienna: 8 PGM Identifying and Removing Obstacles to University Spin-Offs

Austrian National Tourism Office, European Travel Commission, Consortium of 9 Austrian Tourism Tourism Marketing Information System (TourMIS) THM 9 Boards, Federal Chamber of Commerce, Austrian Ministry of Economic Affairs

WU Wien, Wegener Center for Climate and Global Change, Triple-C - Climate Change Collaboratory PGM/NMT 10 , The Club of Rome - European Support Center

32 I. Current Stage of Development | Annual Report MODUL University Vienna

5.5. Other Services to Academia This section gives a brief overview of the manifold ways in which members of the faculty support the academic world. It is a list of all the tasks like being member of an editorial board or a reviewer of a journal that make academia possible in the first place.

Short Description/Function Service provided to Chair of BEST EN (Building Excellence for Sustainable Chairing the international network BEST EN, Tourism Education Network) steering the executive committee Steering the committee and contributing Co-Chair of TourCert expertise to the CSR certified scheme Editorial Board Member Semantic Web Journal Editorial Board Member Journal of Data Semantics Editorial Board Member Journal of Tourism Research Editorial Board Member Journal of Modelling in Management Journal of Information Technology and Editorial Board Member Tourism Editorial Board Member International Journal of Tourism Cities workshops organized by the BMWFJ Expertise Contribution (climate change, accessible tourism) External Evaluator NEURUS/ICURD program International Journal of Culture, Tourism Journal editorship and Hospitality Research Member of Funding Agency NWO'12 Member of scientific consulting board of the EU-SILC- Statistik Austria Module 2013 about Well-being Member of scientific consulting board of PIAAC (the Statistik Austria OECD comparison study about adult competencies) Member of scientific consulting board of the Quality of Statistik Austria Life-initiative Member of Statistisch-methodische Expertengruppe for Statistisch-methodische Expertengruppe for the Austrian BIFIE the Austrian BIFIE Organizing Commitee Member Workshop and Tutorial Co-chair at ISWC'13 Social Web and Web Science Track co-Chair Organizing Commitee Member at ESWC'13 Organizing Commitee Member i-SEMANTICS'13 Program Co-chair PC Member for conference AAA'12 PC Member for conference ESWC'12 PC Member for conference ISWC'12 Presentation AICR (Amicale Internationale Presentation: Netzwerke - Potenzial Erkennen, Wissen des Chefs de Réception et Sous Directeurs Nutzen des Grand Hôtels) Reviewer JoDS Reviewer JWS Reviewer WWW 12 reviews for journal articles, 7 reviews for Reviewer international conferences Annual Report MODUL University Vienna | I. Current Stage of Development 33

5.6. Publications This academic year, in total 75 times faculty members of MODUL University have contributed to publications, either in the form of chapters of books, published presentations, journal articles or other. This underlines the strong orientation towards research of MODUL University Vienna, as laid down in the accreditation application.

Journal Conference Department Bookchapter Proceedings Report Misc. Total Article Paper THM 7 6 5 6 2 3 29 PGM 13 1 6 3 0 2 25 NMT 2 1 12 2 0 0 17 ASE 2 2 0 0 0 0 4 Total 24 10 23 11 2 5 75

The complete list of all the publications can be found at www.modul.ac.at/research/publications .

34 I. Current Stage of Development | Annual Report MODUL University Vienna

5.7. Library Also for MODUL University Vienna’s library it has been a year of further development. The figures in a nutshell, indicating the progress of the library’s development can be seen below. The library is accessible to students 40 h per week, and provides along with the other resources mentioned in the table below, access to the Business Source Primier database and the UNWTO e-library. Other activities include tutorials on the use of the library for new students and other information sessions. The opening hours have been extended during the examination periods.

New Acquisition 201 1/201 2 Investments in print media € 6300 Investments , e -journals and databases € 22500

Data on the library Inventory print media ca. 23 00 Inventory e -journals with full -text access 1505 Scientific e -journals on Science Direct 868 Books loaned 2011/2012 ca. 750 Interlibrary loans to other libraries 6

Annual Report MODUL University Vienna | I. Current Stage of Development 35

5.8. Academic Cooperations with Universities In addition to the collaboration in the MBA Tourism Management with the Vienna University of Economics and Business, MODUL University signed in preparation of a joint MBA in Sustainable Development and Management a Letter of Intent with the University of Natural Resources and Life Sciences, Vienna. Apart from these collaborations, MODUL University maintains the following contacts with other institutions of higher education:

Bilateral Student Exchange Agreements

Institution Country East Carolina University USA School of Hotel and Tourism Management, Hong China Kong Polytechnic University San Francisco State University USA School of Tourism and Hospitality Management, USA Temple University Texas A&M University USA Universidad Anáhuac Mayab Mexico University of Central Florida USA Xi’an International Studies University China

Erasmus Bilateral Agreements

Institution Country Boğaziçi Üniversitesi Istanbul Turkey College of Tourism and Hotel Management Nicosia Cyprus Dublin Institute of Technology Ireland Fachhochschule Eberswalde Germany NHTV Breda University of Applied Sciences The Netherlands TOBB University of Economics and Technology Turkey Ankara Universitat de les Illes Balears Spain Université d’Angers France University of Surrey United Kingdom

36 I. Current Stage of Development | Annual Report MODUL University Vienna

Memorandum of Understanding

Institution Country Cracow University of Economics Poland European Tourism Futures Institute , Stenden The Netherlands University Guru Gobind Singh Indraprastha University India Kharkiv National University of Economics Ukraine Moscow Municipal University Russian Federation Sichuan International Studies University China Stellenbosch University South Africa Universidad Pedro de Valdivia Chile Universiteti Sevasti & Parashqevi Qiriazi Albania University of Rijeka Croatia Victoria University Australia

5.9. Cooperations with Networks and Associations MODUL University is cooperating with the following networks and associations, either as a university or via one of its faculty members:

Institution/Network ACM – Association of Computing Machinery AIEST – International Association of Scientific Experts in Tourism BEST EN – Building Excellence for Sustainable Tourism Education Network CHRIE – The International Council on Hotel, Restaurant and Institutional Education DAA – Digital Analytics Association Deutsche Gesellschaft für Psychologie Eurasia – Pacific Uninet ICRT – International Center for Responsible Tourism IFITT – International Federation for IT and Travel & Tourism International Society for Quality of Life Studies ÖGAF – Österreichische Gesellschaft für Angewandte Forschung in der Tourismus - und Freizeitwirtschaft Österreichische Gesellschaft für Psychologie Österreichische Statistische Gesellschaft UNWTO – United Nations World Tourism Organization

5.10. Collaboration with Professional Environment and Relevant Social Players MODUL University Vienna highly values its collaboration with the professional environment and the relevant social players. This is stressed by the fact that an internship forms a compulsory part of the BBA program. This not only helps the students to obtain valuable practical training and knowledge, but also

Annual Report MODUL University Vienna | I. Current Stage of Development 37 tightens the bonds between MODUL University and the industry. Up to now, MODUL University maintains via MODUL Career, which supports BBA students in their internship, partnerships with 400 institutions and firms. Among these national and international partners are the Österreich Werbung (Austria’s national tourism agency), the United Nations World Tourism Organization (UNWTO) and hotels and resorts from all over the world. MODUL Career also helps students in finding part-time jobs in their field of studies and maintains contacts with the alumni of MODUL University.

To make the knowledge generated and accumulated at MODUL University accessible to the public, MODUL University Vienna provides research blogs in various fields. These blogs publish easy to understand findings in a short form and projects of the various departments, thus trying to interest a broader public to the university’s research.

In addition to the department’s research blogs, the inter-faculty focus on sustainability is also communicated to the public by the sustainability blog.

Of course, also the departments’ Industry Advisory Boards form part of the university’s strategy of collaboration.

Furthermore, close ties connect the university’s Department of Tourism and Hospitality Management with European Cities Marketing (ECM) and the European Travel Commission (ETC).

The university’s focus on sustainability if reflected by its cooperation with HUB Vienna, a community platform and shared workspace for people who are actively engaged in new ways of working and collaborating to realize enterprising ideas for sustainable change.

5. 11. Overview MODUL Research GmbH MODUL Research is a 100% subsidiary of MODUL University Vienna GmbH and serves as a hub to implement applied research projects with industrial partners and to communicate academic findings to the industry. Its manager is the Managing Director of MODUL University, Christian Hoffmann. For projects, external collaborators are hired and members of the faculty of MODUL University are borrowed. In 2011 and 2012, MODUL Research served as a platform for the following research projects: • Development of an ECM Benchmark Group Online Tool. Partner: A consortium of 10 tourism boards in Europe ( www.euopeancitiesmarketing.com ) • ECM Benchmarking Report 2012. Partner: ECM Cities Marketing • Tourism Marketing Information System (TourMIS). Partners: Austrian National Tourism Office, European Travel Commission, a consortium of 9 Austrian Tourism Boards, the Austrian Federal Chamber of Commerce and the Austrian Federal Ministry of Economy, Family and Youth. • IZITEQ: Mobile Tourist Guide. Evaluation of an Open Standard Development Proposal (www.iziteq.com ). Partner: Iziteq 38 I. Current Stage of Development | Annual Report MODUL University Vienna

5. 12. Investments in Research 2011-2012 The following table gives an overview of the university’s development in research under financial aspect and hopes to comply with the Austrian Accreditation Council’s feedback on the last annual report.

(Removed for publication)

Annual Report MODUL University Vienna | I. Current Stage of Development 39

6. Quality Management

6.1. Organization and Instruments of Quality Management Apart from the evaluations of the courses by the students (see. 6.3.), MODUL University asks its students after the first year and before graduation to evaluate the university’s services. The results are discussed with the respective departments and offices.

6.2 Changes in Curricula In order to fine tune the university’s study programs, minor changes in the study regulations have been issued. The latest versions of the curricula can be found in the report’s Annex IV.

6.3. Evaluations

The results of the individual courses were made accessible to the lecturers; the respective deans received an overview of the results as well, enabling them to discuss salient outcomes with the lecturers. In order to provide an overview, the overall results of the last year are included in this report.

(Removed for Publications)

40 I. Current Stage of Development | Annual Report MODUL University Vienna

6.4. Request for Accreditation at International Agencies

As part of the 3-years self-evaluation process required by the Accreditation regulations, MODUL University Vienna decided to apply for external evaluation by the United Nations World Tourism Organization’s Education Council (UNWTO TedQual Certification), which is the highest quality recognition currently offered for higher education tourism and hospitality study programs (see http://ekm.unwto.org/english/tedqual.php ). During the report period, the review process took place. In March 2012, MODUL University received the result of the evaluation and was awarded with UNWTO TedQual Certification.

6.5. Collaboration of Student Representatives in Committees

The students representatives have been elected as stated in the university’s constitution and have been included in the respective committees. Thus, they were connected to nearly all decision-making processes and helped in keeping the decisions’ qualities high.

Annual Report MODUL University Vienna | I. Current Stage of Development 41

II. Statements on Considerable Changes as Opposed to the Accreditation

1. Organization 1.1. Constitution In connection with the new study programs, especially the new PhD program, parts of the university’s constitution had to be amended, namely the parts on habilitations. Also parts on academic honors have been added. As the university and its offer of study programs grew, the organizational structure was adapted as well, creating Schools as units of various study programs. The current version of the constitution can be found in Annex IV.

2. Study Programs and Students 2.1. Rules and Regulations Examination Regulations and Study Regulations

In 2012, the Examination regulations were revised with a view to the new study programs and the possible synergy effects. The grading system was changed to be in line with common standards, in particular with those of American partner universities. The current versions of the respective regulations can be found in Annex IV.

3. Educational programs not covered by the accreditation 3.1. University Preparatory Course MODUL University Vienna offers a preparatory course to potential students in order to prepare them to enter an undergraduate program. Students will have achieved the level of proficiency in intermediate English and mathematics (Bachelor English proficiency: IELTS: min. 5.5; TOEFL IBT: min. 76; Cambridge exam: min. FCE) according to the university´s regulations by the end of the preparatory year. In addition to Mathematics & Statistics and English, the preparatory program includes Basic German, European Culture and Introduction to IT. Students will receive theoretical education and will also be supported with getting settled in Vienna, and adapting to life in Austria and its culture.

42 II. Statements on Considerable Changes as Opposed to the Accreditation | Annual Report MODUL University Vienna

ANNEX I

Report on the Faculty Search for Assistant Professor

(Removed for publication)

Annual Report MODUL University Vienna | ANNEX I 43

ANNEX II

FACULTY PROFESSIONAL DEVELOPMENT OBJECTIVES PLAN

INSTRUCTIONS FOR COMPLETION

Plans are due to the Dean on May 15, 2008 In preparation for completion of the FPDOP process, please review your current achievements with respect to the goals you have been pursuing for this year. Briefly comment on your progress in achieving current goals below.

Each faculty member will discuss with the Dean (and/or the President) current performance and the FPDOP. The faculty member and the Dean will sign the document and then send the agreed upon FPDOP electronically to Karl Wöber ([email protected]). The signed copy will be maintained confidentially in the President’s Office. The final copy is due two weeks after the interview.

NAME: .

DEPT: .

DATE: .

PROGRESS ON CURRENT GOALS (PLEASE BE BRIEF AND USE BULLET POINTS): If this is you first FPDOP interview then please refer to the objectives as discussed when you started with MU Vienna. Please also specify if you are satisfied with your achievements!

I.a TEACHING/RETROSPECTION – The purpose of this section is to provide feedback on your last year’s teaching experiences at MU Vienna? Please list all courses you have been involved and comment on anything you want to improve our change. Also list (student) names, and titles of all bachelor or master thesis you have supervised or co-supervised in the last year.

I.b TEACHING/GOALS – The purpose of this section is to express your teaching interests for the forthcoming two semesters and to provide evidence of how you will continue to improve your teaching profile at MU Vienna. Also list (student) names, and titles of all bachelor or master thesis you have supervised or co-supervised in the last year.

II.a RESEARCH/RETROSPECTION – Please list all (a) articles, (b) conference papers, and (c) project papers (deliverables, project proposals) published (or accepted) during the last year.

44 ANNEX II | Annual Report MODUL University Vienna

II.b RESEARCH/GOALS - The purpose of this section is outline your suggestions on how you will continue to maintain currency through publications (intellectual activities) in your field and/or how you will contribute to the overall improvement in MU/MR research productivity.

Identify your research and publication goals. Please be specific. • The current year • List working papers and papers under review • List strategies with respect to moving this research forward toward publication. • Two to three years out (e.g. goals for building a research agenda.) • List your research goals to be achieved over the next 2 – 3 years and describe the strategies you will pursue to achieve these goals. • Describe your strategies on how you will contribute to a common research agenda for our department? • What will you do in order to pass your research knowledge on to other (younger) faculty members at your department?

Identify opportunities to increase or diversify your research output (journal articles, books and other intellectual contributions) • Research projects that you are initiating or pursuing. • Collaborative research activities with MU colleagues in your department or other departments • Collaborative research with doctoral students • Collaborative research with colleagues at other universities or industry • Grants and external support for your research agenda.

III.a SERVICE/RETROSPECTION – Identify how you have contributed to the University administration (e.g. serve on program committees, contributions to the organization of marketing events, Liaison activities for exchange programs, journal referee, meeting planning, etc.) during the last year.

III.b SERVICE/GOALS – Identify how you plan to contribute to the University administration (e.g. serve on program committees, contributions to the organization of marketing events, Liaison activities for exchange programs, journal referee, meeting planning, etc.) in the future.

Annual Report MODUL University Vienna | ANNEX II 45

FACULTY PROFESSIONAL DEVELOPMENT OBJECTIVES PLAN NAME: DEPARTMENT: .

DIRECTOR’S COMMENTS (Comments from the Dean on the appropriateness of the plan and specific areas on which the faculty member should concentrate.)

FACULTY MEMBER’S COMMENTS

It is understood that the agreement is limited to a “good faith” commitment on the faculty members’ part to execute the listed goals and objectives. It is also understood that the individual items in the document will change over time and a particular individual may take on different themes of research, new research projects, abandon existing streams of research, and focus on new areas of teaching and service and so on.

Faculty Member’s Signature:

Date:

Dean’s Signature:

Date:

President’s Signature:

Date:

46 ANNEX II | Annual Report MODUL University Vienna

ANNEX III

Conferences and Meetings attended by MODUL faculty

No. Name of Conference Organizing Institution 1 "win with the lion" 2011 City of Lviv 2011 Conference on Social Media in Hospitality and University (USA), MCI 2 Tourism Innsbruck, College of Charleston (USA)

24. Fremdenführerkongress "Grüner Tag", Fachgruppe Wien der Freizeit - und 3 16.11.2011 Sportbetriebe

47th Meeting of the Tourist Research Center, 30. - Tourist Research Center 4 31.3. 2012, Bern, Switzerland

AKU Graduate School Thinking Group, 11. -13.10. Aga Khan University 5 2011, Nairobi, Kenya

AKU Graduate School Thinking Group, 16. -17.2. Aga Khan University 6 2012, Nairobi, Kenya

7 Alpbach -2012 European Forum Alpbach Association of Collegiate Schools of Planning ACSP and University of Utah 8 (ACSP)

AVI -2012 ACM Working Conference on Advanced Association for Computer Machinery 9 Visual Interfaces

BD -2012 Big Data Europe – Business Intelligence,

10 Customer and Social Data Analytics

BEST EN Think Tank XII - Mobility and Sustainable BEST Education Network/SKEMA 11 Tourism Business School

12 BEST EN Think Tank XII, Nice, 23. -28.6.2012 BEST EN Branchengespräch "Gesellschaftliche 13 Verantwortung als Qualitätsmerkmal im Respect, WKO, BMLFUW Tourismus", 14.11.2011

14 CAUTHE National Conference 2012 CAUTHE CIKM -2011 – 20th ACM Conference on Information Association for Computer Machinery 15 and Knowledge Management

Annual Report MODUL University Vienna | ANNEX III 47

No. Name of Conference Organizing Institution CLIHC/IHC -2011 – 5th Latin -American Conf. on 16 Human-Computer Interaction; 10th Brazilian Symp. on Human Factors in Computer Systems

Conference of the International Society of International Society of Ecological Ecological Economics, 16-19 June, Rio de Janeiro, 17 Economics Brazil

CSR im Tourismus, Ferienmesse Wien, 12. - NFI, ECPAT, respect 18 13.1.2012

19 ECM Fall Meeting European City Marketing

20 ECM Spring Meeting European City Marketing EICS -2012 – ACM SIGCHI Symposium on Association for Computer Machinery 21 Engineering Interactive Computing Systems

EMC -2011 – Cloud Meets Big Data | EMC Forum

22 2011

EnviroInfo -2011 – 25th International Conference

23 on Informatics for Environmental Protection

European Cities Marketing Annual Conference, 6. - European Cities Marketing 24 9.6. 2012, Zagreb, Croatia

European Congress of the Regional science European Regional Science Association, 25 Association International

GRC -2012 – Gordon Research Conference – Science

26 and Technology Policy in Global Context

HICSS -2012 – 45th Hawaii International Conference

27 on System Sciences

I-KNOW – International Conference on Knowledge KNOW Center, TU Graz 28 Technologies

INRouTE 1st Seminar on Regional Tourism, 5. -7.7. International Network on Regional 29 2012, Venice, Italy Economics, Mobility and Tourism

International Conference on Hospitality and Indiana University & Lausanne Hospitality 30 Leisure Applied Research (I-CHLAR) Research

48 ANNEX III | Annual Report MODUL University Vienna

No. Name of Conference Organizing Institution IRM -2012 – International Conference on

31 Information Resources Management

I-Semantics - International Conference on Semantic University of Applied Sciences St. Pölten, 32 Systems Semantic Web Company

LREC -2012 – 8th International Conference on

33 Language Resources and Evaluation

United Nations World Tourism MOVE2011 – 27.-28.10. 2011, Bilbao, Spain 34 Organization

NFI Konf erenz "Wintertourismus im Klimawandel - Nature Friends International (NFI) 35 Wohin geht der Trend", 30.9.2011

Österreichische Statistiktage 2011, 7. -9. Österreichische Statistische Gesellschaft 36 September, TU Graz

Österreichischer Tourismustag 2012, 26.4. 2012, Bundesministerium für Arbeit und 37 Schladming, Austria Wirtschaft

Panel discussion "Has tourism become more NFI, respect 38 sustainable", Rio20+, 22.5.201

Panel discussion Kahlenberger Gespräche, MODUL Career 39 24.5.2012

RIO+20 – United Nations Conference on UN 40 Sustainable Development

41 Seminar on Enterprise and Third Mission University of Manchester (UK)

42 Statistische Woche 2011, Leipzig Deutsche Statistische Gesellschaft Sustainable Tourism - Challenges for Education, Nature Friends International (NFI) 43 9.12.2011

The 10th European Tourism Forum, 5. -7.10. 2011, European Commission 44 Krakow, Poland

The Future of Tourism Education and Scholarship Tourism Education Futures Institute 45 in Asia-Pacific Part 1, 1.-2.3. 2012, Delhi, India

The Future of Tourism Education and Scholarship Tourism Education Futures Institute 46 in Asia-Pacific Part, 23.-4.3. 2012, Jaipur, India

Annual Report MODUL University Vienna | ANNEX III 49

No. Name of Conference Organizing Institution tourismus 2020+ interdisziplinär. 15. Kolloquium, Deutschen Gesellschaft für 47 1.-3.12. 2011, Innsbruck, Austria Tourismuswissenschaft (e.V.) DGT

TourMIS Workshop, 15. -16.10. 2011, Vienna, European Cities Marketing and European 48 Austria Travel Commission

Transformational Leadership for Tourism Tourism Education Futures Institute 49 Education, 28.-30.6.2012, Milan, Italy

Trends, Entwicklungspotenziale und Pädagogische Hochschule für Spezialisierungen im Tourismus, 16.-18.11. 2011, 50 Niederösterreich Krems, Austria

51 TTRA Europe Conference 2012 TTRA Europe TUI Think Tank "Tourismuswissenschaft - Quo TUI AG 52 vadis", 19.1.2012

UNWTO Conference "Defining Success for UNWTO 53 Tomorrow", Novi Sad, 22-24.2.2012

54 WCD -2011 – Digital Future | WU Competence Day WWW -2012 – 21st International World Wide Web 55 Conference, 2nd Workshop on Making Sense of Microposts

50 ANNEX III | Annual Report MODUL University Vienna

Annex IV

Examination Regulations (01/14/2013)

§ 1 Ambit (1) The examination regulations are valid for all study programs offered at MODUL University Vienna.

§ 2 Transfer of credits (1) Study and examination credits obtained at a vocational high school with a business focus, a university, college or any other post-secondary educational institution or at an official partner university within MU’s exchange program, are transferable according to the evaluation of the equivalency in review of contents, outline, methods and performance. (2) Course credits will be transferred without a grade in the transcripts of students. (3) Practical experience gained by the student prior to enrollment can be credited towards an internship if it meets the requirements of the respective study program. (4) The Admissions Committee rules upon a student’s application for credit transfers prior to the beginning of his or her studies at MODUL University Vienna. Course credits will not be factored into the required minimum ECTS points as outlined in the Study Regulations and are labeled with the abbreviation ‘CR’ in the transcripts of students. (5) Upon application and approval by the dean, a study semester can be completed at an official partner university with MU’s exchange program. After completion of the semester abroad, the dean decides upon the student’s application for transfer of credits. For the credit transfer, the dean can delegate this task to the respective liaison officer. Course credits achieved at a partner university are considered for the required minimum ECTS points as outlined in the Study Regulations and are labeled with the abbreviation ‘CT’ in the transcripts of students.

§ 3 Processing of examinations (1) The type and the outline of the performance which is expected and is mandatory for completing a course, as well as the weighting of the performance in courses, shall be announced by the lecturer at the beginning of the course. The assessment must be reported as a percentage. The process which underlies the assessment of the performance can be made within or outside of the regularly scheduled course meetings.

(2) The evaluation of performance can be based on various measures such as written assignments, oral or written examinations, presentations, active course participation, or other forms of assessment as specified by the lecturer. (3) The maximum duration of all written and oral examinations in a course should not exceed the number of hours that the course lasts each week according to the course schedule. Annual Report MODUL University Vienna | Annex IV 51

(4) The duration of an oral examination outside of the classroom is between 15 and 30 minutes for each student and shall be witnessed by a second lecturer. (5) Oral examinations can be proctored as individual examinations or as group examinations with a maximum of 4 candidates per group. In the latter case, the individual performance of each candidate during the course of the examination must be clearly visible and documented in the records. (6) Students enrolled in the courses, as well as members of the private university who assert their own justified interests, are permitted to attend the oral examinations as observers as spatial conditions allow. This does not apply, however, to consultation with the student and the announcement of the results of the examination to the student. Upon the request of the student, the observers, with exception of the members of the Studies and Examinations Committee, shall be excluded. Observers cannot be excluded from presentations. (7) In the case of a disturbance during the examination caused by an observer, the proctor of the examination is entitled to expel the observer from the examination. (8) If students are not able to attend a written or oral examination or to submit an assignment by the deadline due to reasons beyond the student’s control, the student has the opportunity to fill out a “Special Consideration Form” to present to the lecturer and ask for a makeup assignment. If this should occur, the lecturer may decide, based on the case made by the student, whether to permit a makeup assignment. (9) The examination questions, the assessment criteria and the results of a written or oral course examination shall be recorded in writing by the lecturer of the course and stored in the Academic Office. The lecturer shall retain these documents in electronic format. (10) The final grade of the course is determined by the points earned in all graded assessment components. (11) Upon request, the students shall be informed in writing of the reasons for a negative assessment. (12) Students are obliged to follow the Conduct of Examinations published by the university.

§ 4 Type of courses

Lecture (LE) (1) Lectures are courses which are completed with one final examination. (2) The examinations can be proctored as written or oral examinations. The location and the exact date of the examinations shall be announced to the students in an accessible manner at least four weeks prior to the date of the examination. (3) For each lecture, a total of three examination dates shall be offered. An examination date shall be offered at the end of the course; the other two shall be offered during the subsequent semester. (4) For each course examination, the student’s ability to take the examination shall be determined. Students are required to sign that she or he is physically and mentally fit to take the examination before the examination starts. If it is determined that the candidate is not able to

52 Annex IV | Annual Report MODUL University Vienna

take the examination, the examination shall not be assessed. In this case, the student shall be treated as though she or he had not taken part in the examination. (5) The examination can be divided into two parts, one taking place in the middle of the course (mid-term resp. mid-semester exam) and the other in the subsequent exam period (final exam). The points earned in both parts of the exam are added up and assessed as one examination. If a student participates in the mid-term (or mid-semester) exam but misses the final exam and therefore earns 50% of the points or less, he or she shall be assessed negatively. (6) Exams on the second and third examination dates cannot be divided into two parts. (7) In the case of a negative assessment of a LE course examination, the student has the possibility to retake the examination two times. Exams can therefore be taken three times in total. (8) In the case of the last retake of a written or oral examination, a second assessor shall be brought in by the Studies and Examinations Committee. (8a) In the case of a written examination, the first assessor has to inform the second assessor about the examination questions at least one week before the examination takes place. (8b) In the case of a written examination, the first assessor grades the examination and submits the graded examination including his or her comments to the second assessor. The second assessor can either approve or disapprove the grade. If the grade is disapproved, both assessors submit a report to the dean of the study program who will decide on the final grade. (8c) In the case of an oral examination, both assessors are present and the grade is mutually agreed upon by both. If the assessors do not reach an agreement on the grade, both submit an individual report to the dean of the study program who will decide on the final grade. (9) If a positively passed examination is retaken, the later assessment replaces the previous assessment, regardless of the result. (10) The period of time between the announcement of the results and the next possibility to retake the examination should be adequate for the work load; however, it should be at least two weeks.

Interactive Lecture (IL) (11) Interactive lectures are courses with multiple assessments of performance. At least two assessment components which are independent from each other must be included throughout the course (quizzes, assignments, presentations, or other forms of assessment as specified by the lecturer). Attendance is not mandatory. In the curriculum this course is referred to with the abbreviation IL.

Courses with continuous assessment of performance: combined lecture and exercises (LX), lecture and exercise (LE + EX), combined lecture and seminars (LS), seminars (SE) and practical trainings (PT): (12) In courses which are designated as LX, LE+EX, LS, SE and PT, at least three assessments of performance, which are independent from each other, must be carried out. (13) For courses with continuous assessment of performance, attendance is mandatory. If a student is absent for more than 20% of the course time, the student will be negatively assessed. In the event that more than 20% of a course with mandatory attendance has been missed due to Annual Report MODUL University Vienna | Annex IV 53

reasons beyond the student’s control, the student has the opportunity to submit an “Application for Special Consideration – General Form” to present to the lecturer, explaining his or her previous and – if already known – future absences. If this should occur, the lecturer may decide, based on the case made by the student, whether the student can continue attending the course. There is no guarantee whatsoever that an excuse will be accepted. Exceeding the 20% limit typically entails some additional work by the student to compensate for the parts missed.

Lecture and Exercise (LX) (14) Lecture and Exercise: This course format combines an interactive lecture with a more practically orientated exercise course both of which are assessed together. The lecture provides the theoretical background of a subject, whereas the exercise trains the application of the theoretical knowledge. Positive assessment of the course is only possible if the requirements for both the lecture and the exercise have been met. The combined Lecture and Exercises are referred to in the study schedule with the abbreviation LX; the ratio between an interactive lecture and exercise is expressed by the two digits following the abbreviation (e.g. 21=2:1, 12=1:2, and 11=1:1).

Lecture and Exercise (LE + EX) (15) These courses combine a lecture course with a more practically orientated exercise course both of which are assessed separately. However, unlike in the non-combined lectures, attendance to the lecture is compulsory and the lecture has to be attended in the same semester as the exercise. The student’s performance in the lecture will be assessed through an examination at the end of the course, whereas the student’s performance in the exercise course will be based on continuous assessment by the lecturer. Positive assessment of the exercise is only possible if the attendance requirements for both the lecture and the exercise have been met. In order to be able to register for the examination of the lecture, students must have already completed the exercise with a positive assessment. The combined Lecture and Exercises are referred to in the study schedule with the abbreviation LE+EX.

Lecture and Seminar (LS) (16) This course format combines an interactive lecture with a more project orientated seminar both of which are assessed together. The lecture provides the theoretical background of a subject, whereas the seminar engages students in projects where the theoretical knowledge is applied. Positive assessment of the course is only possible if the requirements for both the lecture and the seminar have been met. The combined Lecture and Seminars are referred to in the study schedule with the abbreviation LS; the ratio between and interactive lecture and seminar is expressed by the two digits following the abbreviation (e.g. 21=2:1, 12=1:2, and 11=1:1).

Seminar (SE) (17) Seminars are courses with continuous assessment of performance. They are referred to in the study schedule with the abbreviation SE.

54 Annex IV | Annual Report MODUL University Vienna

Practical Training (PT) (18) The goal of the integration of practical training courses is to give the students the possibility to gain insight into the practical activities of the industry. Practical trainings are referred to in the study schedule with the abbreviation PT.

§ 5 Registration for Lectures (LE), Interactive Lectures (IL) and courses with continuous assessment of performance (LX, LE +EX, LS, SE, PT) (1) Students have to register for courses within the registration period prior to the semester. If students register late or request changes after the closing of course registration, a fee will apply. (2) Lecturers can cancel a student’s course registration under the following conditions: 1) the withdrawal request is made before the deadline stated on the syllabus 2) if the student has not participated in an assessment and 3) when no disadvantages for other students arise from this course of action. Any withdrawal requests made after the deadline must be addressed to the dean.

§ 6 Registration for the examinations of lectures (LE) (1) In order to be able to participate in final examinations of Lectures, the student is obliged to register for the respective examination date. Registration is possible as of the announcement of the examination date. (2) If the examination is split into a mid-term (resp. mid-semester) and a final exam, registration has to take place before the mid-term (resp. mid-semester) exam and is considered valid for both parts of the examination. (3) A student can register and cancel registration for exams up until 11 p.m. two working days prior to the date of the examination. If the cancelation is not done in time, and the student does not sit the examination, the student shall be negatively assessed. (4) Only in cases of acute illness or other unforeseen reasons, an “Application for Canceling an Exam Registration Form” can be submitted after the examination has taken place. This application has to be submitted by the student or a representative to the Academic Office no later than 14 days after the examination date. The application for canceling an exam registration will then be assessed by the dean. In case of absence of the dean, the president shall assess the appeal. If the application for canceling an exam registration is not submitted in time, the application will not be assessed and the student will be negatively assessed. (5) The student will be informed in writing of the outcome of his or her application for canceling an exam registration by the Academic Office within 14 days of the submission of the application. (6) In the case of a negative decision on the application for canceling an exam registration, the student can make an appeal in writing to the Studies and Examinations Committee to justify the withdrawal, interruption or absence from the examination. The letter of appeal has to be submitted to the Academic Office within 14 days of the issuing date of the negative decision of the dean.

Annual Report MODUL University Vienna | Ann ex IV 55

§ 7 Examination assessment and determination of the examination grades (1) Examinations shall be assessed differentially with percentages. The percentages for the examinations are determined by the examiner. (2) If several examiners participate in an examination, they assess the overall examination performance together, as long as no other assessment method is subsequently determined. When the examiners’ assessments are not the same, the average of the sum of the individual assessments is calculated. (3) Assessments with a decimal value greater than 0.5 are rounded up, otherwise they are rounded down. (4) For students enrolled in study programs commencing in 2013, the following grading scale shall be used in the assessment of examinations:

% Austrian European Credit Transfer System (ECTS)

90 - 100 1 Excellent A1

80 - 89 2 Good B2

70 - 79 3 Average C3

64 - 69 D4 4 Sufficient 60 - 63 E5 FX6 < 60 5 Fail F7

Remarks: 1 Excellent - Outstanding performance with only minor errors 2 Very Good - Above the average standard but with some errors 3 Good - Generally sound work with a number of notable errors 4 Satisfactory: Fair but with significant shortcomings 5 Sufficient: Performance meets the minimum criteria 6 Fail: Some more work required before the credit can be awarded 7 Fail: Considerable further work is required

56 Annex IV | Annual Report MODUL University Vienna

(5) For students enrolled in study programs before 2013, the following grading scale shall be used in the assessment of examinations:

% Austrian European Credit Transfer System (ECTS)

80 - 100 1 Excellent A1

70 - 79 2 Good B2

60 - 69 3 Average C3

55 - 59 D4 4 Sufficient 51 - 54 E5 FX6 < 51 5 Fail F7

Remarks: 1 Excellent - Outstanding performance with only minor errors 2 Very Good - Above the average standard but with some errors 3 Good - Generally sound work with a number of notable errors 4 Satisfactory: Fair but with significant shortcomings 5 Sufficient: Performance meets the minimum criteria 6 Fail: Some more work required before the credit can be awarded 7 Fail: Considerable further work is required

(6) In the case of a violation against the process of examinations as outlined in these exam regulations, a discriminative assessment by a lecturer or a disturbance during the examination procedure, a student can appeal an examination assessment. The application for countermanding the examination assessment shall be submitted in writing to the Studies and Examination Committee within 14 days after receiving the grade.

§ 8 Disturbance of the examination procedure, fraud, cheating and plagiarism (1) An examination performance will be assessed as failed if the candidate does the following without credible reasons: • withdraws from the examination after the beginning of the examination, that is, after receiving the questions of a written or oral examination topic • does not hand in the written examination within the given amount of time for the exam • interrupts the written or oral examination without credible reasons (2) If the due course of an examination is disrupted by a student, he or she can be prohibited from continuing the examination by the examiner or proctor. In this case, the examination will be assessed as a “fail”.

Annual Report MODUL University Vienna | Annex IV 57

(3) If the student is not able to fully or partially take the examination in the prescribed form or in the given time period due to the existence of special circumstances, he or she can apply (using the “Application for Special Consideration – General Form”) up to 14 days prior to the commencement of the examination to either take the examination within an extended period of time or an equivalent examination in a different format. The application needs to be sent to the respective lecturer. The lecturer decides upon the application and informs the student in writing within 14 days. In case of a negative decision on the application, the student has the possibility to appeal to the dean. (4) Fraud or academic misconduct refers to any type of wrongdoing in relation to a formal academic exercise and includes cheating, plagiarism, fabrication, collusion and facilitation of academic dishonesty. It is considered cheating if a candidate attempts to influence the results of an examination through fraudulent performance or the use of unapproved aids. The use of another student’s approved materials is considered fraud as well. If a student submits a work or a text passage of another person (including that from another student) as his or her own work, or if he or she copies passages out of texts he or she has already submitted for other assignments (self- plagiarism), the student will be accused of plagiarism. (5) In the case of cheating or plagiarism, the respective course or assignment shall be graded with zero points. In addition, a notification shall be submitted to the Academic Office. The Academic Office will create a document including the name of the plagiarizer or cheater and the indication of the misconduct and will inform the Studies and Examinations Committee. Should the misconduct refer to a very minor part of the grading only (such as one of the weekly homework assignments), the lecturer can decide to send the notification but waive the consequence of failing a course. The student can appeal to the Studies and Examinations Committee within a period of two weeks if he or she considers himself or herself wrongfully accused. After that period, the Studies and Examinations Committee may consider further punitive measures. These may include an oral or written warning and being temporarily put on probation in the program. In repeated or grave cases, the Studies and Examinations Committee will recommend termination of the study contract to the University Board. (6) Prior to imposing the punitive measures, the Studies and Examinations Committee has to give the accused student the chance to plead his or her case.

§ 9 Invalidity of examinations (1) If the work produced during an examination has been plagiarized, or if the permission to enroll for an examination has been unjustly manipulated, and if these facts are not made known before the grade has been announced, the Studies and Examinations Committee can subsequently declare the examination under question as failed. Before a change in the examination grade, the student is given an opportunity to discuss the matter with the Studies and Examinations Committee. (2) An incorrect grade report is to be declared invalid and replaced by a correct grade report. (3) If the prerequisites for the bestowal of an academic degree are no longer fulfilled, the incorrect grade report and the diploma are to be declared invalid.

58 Annex IV | Annual Report MODUL University Vienna

§ 10 Information on the results, certificates and attestation (1) The results of an examination are to be announced as quickly as possible; however, it should be announced no later than two weeks after the examination date. (2) Upon request students are entitled to see all examination documents, protocols, written tests and result records relevant to their examination. They can also make copies of these documents at their own expense. The university is obliged to store and archive all examination records for a maximum of one year. (3) Upon request, the positive result of a course is certified with a certificate of participation. This is to include the data of the student, the title of the course, the number of hours of weekly participation, the ECTS credits and the assessment. (4) In place of a confirmation of each individual course, a transcript of all positively or negatively assessed courses can be issued.

§ 11 Readmission and Termination of Enrollment (1) The decisive body for the readmission and termination of enrollment procedure is either the Dean or a semester conference as specified in the respective study regulations. (2) The enrollment of a student is terminated at the end of a semester resp. term in case • he or she fails to obtain at least 16 ECTS within the last two semesters or three terms, • he or she has exhausted all three possibilities of taking an examination in a lecture (LE), • he or she failed an Interactive Lecture (IL) or a course with continuous assessment of performance (SE, PT, LX, LS) for the second time, • graduate, post-graduate, and executive students (MSc, PhD, MBA) enrolled in 2013 or later have failed more than two courses, • his or her thesis was assessed as ‘failed’ for the second time. (3) The student will be notified about the pending termination by postal mail, as well as an e-mail to his or her MODUL University account, and has the possibility of submitting a written statement justifying why a recommendation to the University Board for termination of enrollment should not be made. The statement should be sent to the program manager and must be sent • no less than one week before the semester conference takes place. • within 2 weeks of the date of the notification for programs without a semester conference in place. In this case, the written statement must be presented orally to the Dean within the following two weeks. (4) If the student submits a statement of justification within the given time period his or her appeal will be considered by the decisive body for the readmission and termination of enrollment procedure. (5) In exceptional cases, when the general academic performance is excellent or the student shows significant progress in his or her studies, readmission to a failed course is possible. According to the respective study regulations of the program, the dean or the semester conference decides upon:

Annual Report MODUL University Vienna | Annex IV 59

a) Readmission of a student to a failed lecture (LE). The dean or the semester conference can then readmit the student to the lecture (LE) and grant one additional retake possibility of the exam. b) Readmission of a student to an interactive lecture (IL) or a course with continuous assessment of performance (SE, PT, LX, LS). The dean or the semester conference can readmit the student to the Interactive Lecture (IL) or to a course with continuous assessment of performance (SE, PT, LX, LS) and grant one additional retake possibility of the course. c) Granting students another attempt to write the final thesis if they have received a negative grade on their thesis twice. d) Waiving retake fees for courses to which students are readmitted. e) Exceptional situations that would prevent students from reaching the required 16 ECTS per academic year (e.g. severe medical reasons, students are in the final phase of their studies and only need to complete their thesis) (6) Students are to be informed in writing about the decisions made in the semester conference or by the dean. Students can appeal (§ 11(2)) decisions to the Studies and Examination Committee within 14 days. (7) If not decided otherwise (§ 11 (4d)), students shall cover all expenses arising from the readmission to a course.

§ 12 Studies and Examination Committee (1) The Studies and Examination Committee decides upon the appeal of students in instances stated in the Examination Regulations or the Study Regulations of the respective study program. The appeal needs to be submitted to the Studies and Examination Committee within 14 days after the instance occurred. (2) The Studies and Examination Committee decides upon the appeal of students in instances stated in the Examination Regulations or the Study Regulations of the respective study program. The appeal needs to be submitted to the Studies and Examination Committee within 14 days after the instance occurred. (3) All parties involved shall be given the opportunity to submit a statement to the committee. (4) The committee shall come to a decision within a period of two months as of the day of the submission of an application. (5) The committee can countermand a negative assessment; however, it cannot replace any negative assessment with a positive one. (6) In those cases where there is a conflict of interest for the dean, the Studies and Examination Committee is called for a resolution. (7) The committee is also responsible for investigating cases of plagiarism and cheating (§ 8).

§ 13 Public announcement and taking effect (1) The University Board publicly announces these examination regulations. The examination regulations take effect on March 1, 2013.

60 Annex IV | Annual Report MODUL University Vienna

Study Regulations for the Bachelor of Business Administration Program in Tourism and Hospitality Management (06/18/2012)

Due to the accreditation as a private university (decision of the Austrian Accreditation Council on 12 July 2007 according to the university accreditation law, BGBl. I No. 168/1999 as amended), the University Board of MODUL University Vienna decreed the following study regulations on 21 September 2010 based on § 3(1) of the university accreditation law.

In the following study regulations,

MODUL University Vienna Private University of the Vienna Chamber of Commerce and Industry is abbreviated with the name MODUL University Vienna.

§ 1 Ambit

These study regulations oversee the admission criteria, the structure of the study program and the examination requirements for the Bachelor of Business Administration program in Tourism and Hospitality Management at MODUL University Vienna.

§ 2 Goal of the bachelor degree

The bachelor degree constitutes the completion of academic studies for tourism and hospitality management and signifies career qualifications. Through examinations, which are taken throughout the program, as well as the final Bachelor Thesis, it should be determined if the student has acquired the necessary professional knowledge for the transition to career practice, has an overview of the coherency of the subject matter and has the ability to independently apply the scientific knowledge and methods and the theoretic foundation for a continuation of the studies in a master program.

§ 3 Degree of completion

After the successful completion of the bachelor program, the following academic degree will be conferred:

Bachelor of Business Administration in Tourism and Hospitality Management

The short form of this degree is:

BBA in Tourism and Hospitality Management

Annual Report MODUL University Vienna | Annex IV 61

§ 4 Admission to the bachelor program

The prerequisites for admission to the bachelor program in tourism and hospitality management are:

(1) Proof of a secondary school leaving certificate or equivalent (UG 2002/§ 64)

(2) When reaching the university qualification before reaching the age of consent, the approval of a legal guardian is necessary.

(3) It is possible and admissible to apply without proof of a secondary school leaving certificate or equivalent if the applicant is attending the last grade of a school which prepares one for university studies or an equivalent educational institution domestically or abroad. In this case, a written declaration, which states that he/she will presumably receive the certification for university admission in the year when he/she applies for admission, is necessary. The proof is to be supported by a mid- semester transcript or equivalent documents. The proof of the definitive completion of the general university qualification is to be presented, at the latest, by the 15 th of July of the year of the application for admission.

(4) Academic documents that are not in the German or English language must be accompanied by a certified translation.

(5) All applicants whose first language is not English must provide evidence of their knowledge of the English language through one of the following tests, of which the test results may not be older than 2 years. Exceptions to this are applicants who have completed at least 2 years of secondary or higher education in the English language.

The minimum scores are:

Toefl: 540 paper-based test (PBT) or 207 computer-based test (CBT) or 76 Internet-based test (IBT); or

IELTS: overall band score 5.5 (no sub-score below 5.0); or

CEFR (Common European Framework): B2; or

Cambridge Certificate BEC Higher – Grade A

The Admissions Committee decides on the recognition of other evidence of language skills.

(6) Résumé and motivation letter

(7) A bank statement that provides proof of financial support adequate for the first year of studies.

(8) If there is doubt, the Admissions Committee can conduct an interview with the applicant. The interview takes place either in person or on the telephone. It serves to clarify unanswered questions 62 Annex IV | Annual Report MODUL University Vienna

raised during the application process and to check if the applicant’s expectations and personality profile as well as his/her knowledge of English is sufficient for the educational offerings.

§ 5 Structure of the studies, duration of studies

(1) The normal duration of the study program, including the internship and the preparation of the Bachelor Thesis and the completion of all examinations, is six semesters.

(2) All lectures, course work and examinations are in the English language.

(3) The fourth semester is conceived as an internship and takes place outside of the university.

(4) Upon application and approval by the dean, a study semester can be completed at an accredited partner university; according to the agreements with the partner institutes, the credits acquired there will be granted. The confirmation of the course equivalency for accrediting courses offered abroad is to be acquired by the student from the respective liaison officer before beginning the semester abroad. After completion of the semester abroad, the student has to have the credit transfer approved by the liaison officer.

(5) During the final semester, a Bachelor Thesis has to be completed.

(6) The academic degree of BBA is conferred when the scheduled courses, including the internship, are positively completed and the Bachelor Thesis is assessed positively.

(7) Upon application of the student, the dean can grant a leave of absence. During this period, the student’s tuition fees are waived and he or she is not able to take exams or attend courses. All other effects of the suspended study activity are the student’s responsibility. The application for the leave, which must also include the planned duration of the leave, has to be submitted at least one month prior to start of the leave’s first semester. Multiple leaves of absence are possible. The maximum duration of leave allowed in total is 4 semesters.

Annual Report MODUL University Vienna | Annex IV 63

§ 6 Study schedule general overview

(1) First Semester

Type Hours per ECTS Week Subject MODULE I Tourism and Economics Mathematic and Statistics I 3 (2 LE + 1 LE+EX 5 EX) Economics LE 2 3 Tourism Analysis SE 2 4 MODULE II Financial Management Accounting and Management Control I 3 (2 LE + 1 LE+EX 5 EX) MODULE III Marketing Management Marketing and Strategic Marketing Planning LE 2 3 MODULE IV Business Administration and Management Principles of Management LE 2 3 MODULE VI Information Technology – IS Information Systems LE 2 3 MODULE VII Communication Intercultural Communication PT 1 2 Rhetoric and Presentation PT 1 2

Hours total: 18 ECTS total: 30

LE – Lecture: Course with examination with repetitive character SE – Seminar: Course with continuous assessment of performance LE+EX –Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT – Practical Training

64 Annex IV | Annual Report MODUL University Vienna

(2) Second Semester

Type Hours per ECTS Week Subject MODULE I Tourism and Economics Mathematics and Statistics II LE+EX 3 (2 LE + 1 5 EX) Latest Trends and Innovations in Tourism I SE 1 1 MODULE II Financial Management Accounting and Management Control II LE+EX 3 (2 LE + 1 5 EX) MODULE III Marketing Management Marketing Research and Consumer Behavior LE 2 3 MODULE IV Business Administration and Management Quality Management LE 2 3 MODULE V Operations Front Office Operations PT 2 2 Managing Service and Supervision PT 1 1 MODULE VI Information Technology – IS E-Business LE 2 3 MODULE VII Communication Academic Writing SE 1 2 MODULE VIII Law Business and Tourism Law LE 3 5

Hours total: 20 ECTS total: 30

LE – Lecture: Course with examination with repetitive character SE – Seminar: Course with continuous assessment of performance LE+EX –Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT – Practical Training

Annual Report MODUL University Vienna | Annex IV 65

(3) Third Semester

Type Hours per Week ECTS Subject MODULE I Tourism and Economics Economics of Tourism LE 2 3 Latest Trends and Innovations in Tourism II SE 1 1 MODULE II Financial Management International Accounting Standards LE+EX 3 (2 LE + 1 EX) 5 MODULE III Marketing Management Marketing Research Project SE 3 6 MODULE V Operations Managing Foodservice Organizations LE 2 3 MODULE VI Information Technology – IS Tourism and Hospitality Business Applications SE 3 6 MODULE VII Communication Leadership and Team Building Management SE 1 2 MODULE IX Enrichment Enrichment Course (choose 4 ECTS out of the selection of SE 2 4 Enrichment Courses offered)

Hours total: 17 ECTS total: 30

LE – Lecture: Course with examination with repetitive character SE – Seminar: Course with continuous assessment of performance LE+EX –Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT – Practical Training

66 Annex IV | Annual Report MODUL University Vienna

(4) Fifth Semester Type Hours per Week ECTS Subject MODULE II Financial Management Operational Analysis and Forecasting SE 2 4 MODULE III Marketing Management Revenue Management SE 2 4 MODULE IV Business Administration and Management Project Management LE+EX 3 (1 LE + 2 EX) 5 Hotel Operations LE 2 3 MODULE VI Information Technology – IS Web IS Development SE 2 4 MODULE IX Enrichment Enrichment Course (choose 4 ECTS out of the selection of SE 2 4 Enrichment Courses offered) BACHELOR THESIS 6

Hours total: 13 ECTS total: 30

LE – Lecture: Course with examination with repetitive character SE – Seminar: Course with continuous assessment of performance LE+EX –Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT – Practical Training

Annual Report MODUL University Vienna | Annex IV 67

(5) Sixth Semester

Type Hours per Week ECTS Subject MODULE II Financial Management Benchmarking and Balanced Scorecard LE 2 3 MODUL III Marketing Management Destination Management and Marketing SE 2 4 Advertising and Marketing Communication LE 2 3 MODULE IV Business Administration and Management Entrepreneurship SE 3 6 Property Development Management SE 2 4 MODULE IX Enrichment Enrichment Course (choose 4 ECTS out of the selection of SE 2 4 Enrichment Courses offered) BACHELOR THESIS 6

Hours total: 13 ECTS total: 30

ECTS Overall: 180

LE – Lecture: Course with examination with repetitive character SE – Seminar: Course with continuous assessment of performance LE+EX –Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT – Practical Training

68 Annex IV | Annual Report MODUL University Vienna

§ 7 Types of courses

(1) Core Courses are mandatory for all students and are to be completed with a positive assessment.

(2) Enrichment Courses: The university offers a set of Enrichment Courses that may vary from year to year. Students are entitled to participate in enrichment courses after they have completed 30 ECTS credits. They have to complete 12 ECTS credits of Enrichment Courses in total. If students attend more than three courses (be it that they fail a course, be it that they are interested in more than the necessary three), the student has to bear the extra costs.

(3) Elective Courses: These language courses do not form part of the curriculum as such and can be freely selected by the students.

(4) For enrichment and elective courses, the dean can determine a minimum number of participants.

§ 8 Course prerequisites

(1) Some courses can only be attended if other preceding courses have been completed with a positive assessment. Conditional registration to the subsequent course is possible in cases when the exam of the preceding course was taken, but the results have not been announced prior to the start of the subsequent course.

(2) To be able to register for and participate in the course Mathematics and Statistics II, the course Mathematics and Statistics I must have been completed with a positive assessment.

(3) To be able to register for and participate in the course Accounting and Management Control II, the course Accounting and Management Control I must have been completed with a positive assessment. To be allowed to register for and participate in the course International Accounting Standards, the course Accounting and Management Control I must have been completed with a positive assessment.

(4) To be allowed to register for and participate in the course Marketing Research Project, the course Marketing Research and Consumer Behavior as well as the course Mathematics and Statistics II must have been completed with a positive assessment.

(5) In the LE+EX courses, the exercise has to be completed with a positive assessment in order to register to the LE examination.

§ 9 Internship

(1) According to the proposed study schedule, during the 4 th semester, an internship with a time investment of at least 600 hours (=30 ECTS) must be completed in the field of hospitality and tourism.

Annual Report MODUL University Vienna | Annex IV 69

This internship serves for the trial and practice-oriented application of the acquired theoretical knowledge and methodic skills.

(2) This internship can be completed domestically or abroad.

(3) The selection of the company requires the approval of the dean in written (i.e. on the Internship Contract Form).

(4) The completion of the internship is to be proven through a confirmation on behalf of the company. In addition, the student has to write a report on his or her internship which should include a description of the tasks that have been entrusted to him or her, which has to be approved by the dean.

(5) MODUL University Vienna reserves the right to supervise the internship.

(6) The internship can be divided into two parts. Each part has to have at least 300 working hours.

(7) A continuation of the studies is allowed even if the internship is not completed. However, a positive completion of the program is only possible after completion of the internship.

(8) The dean decides upon the credit transfer of practical work, which is relevant for the subject matter, before or during the study period. With a positive decision, the completion of an internship is waived.

§ 10 Types of examinations

(1) The different types of examinations according to this study schedule are:

• Lectures: Course examinations with a repetitive character; they are referred to in the study schedule with the abbreviation LE.

• Seminars: Courses with continuous assessment of performance; they are referred to in the study schedule with the abbreviation SE.

• Lecture and Exercise: These courses combine a lecture course with a more practically orientated exercise course both of which are assessed separately. However, unlike in the non-combined lectures, attendance to the lecture is compulsory and the lecture has to be attended in the same semester as the exercise. The student’s performance in the lecture will be assessed through an examination at the end of the course, whereas the student’s performance in the exercise course will be based on continuous assessment by the lecturer. Positive assessment of the exercise is only possible if the attendance requirements for both the lecture and the exercise have been met. In order to be able to register for the examination of the lecture, students must have already completed the exercise with a positive assessment. The combined Lecture and Exercises are referred to in the study schedule with the abbreviation LE+EX.

• Practical Training: This includes the courses Inter-Cultural Communication, Rhetoric and Presentation, Managing Service and Supervision, and Front Office Operations. The overriding

70 Annex IV | Annual Report MODUL University Vienna

goal of the integration of the practical training in the Bachelor of Business Administration in Tourism and Hospitality Management program is to give the students the possibility to gain insight into the practical activities of the tourism and hospitality industry – to gain experience and to make a connection to the theoretic contents. The courses of the practical training are mandatory for all students and are to be completed with a positive assessment. Practical trainings are referred to in the study schedule with the abbreviation PT.

(2) The respective type of examination is given with the use of the abbreviation for each course in the study schedule.

(3) At the beginning of the course, the lecturer shall inform the students in a manner which is publicly accessible about the type and the deadlines for the required course work.

§ 11 ECTS points

(1) ECTS points (European Credit Transfer System – ECTS, 87/327/ECC, Official Journal no. L 166 from 25 June 1987, CELEX no. 387D0327) are allocated for each course depending on the workload. In the schedule of studies (§ 6), in addition to the numbers of hours, the corresponding ECTS points for each course are allocated.

(2) Each ECTS credit point corresponds to 25 working hours for the student.

§ 12 Bachelor Thesis

(1) A prerequisite for the successful completion of the bachelor program and the acquisition of the academic degree is the completion and positive assessment of a Bachelor Thesis. This paper should be written according to the principles of an academic work. The tasks should be set in such a manner that the process of writing the thesis can be completed by the mid of the student’s final semester.

(2) Work on the Bachelor Thesis can begin after the 3 rd semester. It is based on a career situation or on a task or a problem which has occurred during the program. At least 9 months prior to the planned graduation date, the student should apply for supervision to the prospective supervisor and submit a topic and a brief outline for the Bachelor Thesis. The prospective supervisor and the dean have to approve the supervision of the thesis and inform the student in written form within one week. After the approval of supervision, the student has 4 weeks to submit the research proposal to the supervisor. If this proposal is not handed in by the set deadline, the supervisor may refuse supervising this student’s thesis.

(3) The Bachelor Thesis can be written as an individual work or as group work upon the approval of the supervisor. Annual Report MODUL University Vienna | Annex IV 71

(4) If a student or a group of students should not find a suitable topic, the dean assigns him/her to a lecturer who will suggest a topic.

(5) Eligible supervisors are faculty members or external lecturers who hold a doctoral degree or equivalent. The supervision of a Bachelor Thesis by an external lecturer with a master degree (or equivalent) requires special approval by the dean.

(6) The topic of the Bachelor Thesis can only be changed once and only within the first two months after the acceptance of the topic and the supervision by the dean of the program.

(7) The Bachelor Thesis shall be written in the English language. The deadline for submission is three months prior to the graduation date and will be announced in the academic calendar. If up to this point no substantial progress in the thesis has been made, the supervisor may withdraw from the supervision of this thesis. The thesis shall be submitted in electronic format. One copy in a printed and bound format shall also be submitted. The printed format must contain a written statement from the student that he/she wrote the paper independently and has not used aids other than the ones stated.

(8) Bachelor theses are archived in the library and may be published on the internet. A hold on the Bachelor Thesis can be applied for in written form through the supervisor or through the writer if information worthy of protecting is published in the Bachelor Thesis. The hold has a maximum of 5 years and is initiated by the University Board.

§ 13 Resubmitting the Bachelor Thesis

(1) The Bachelor Thesis can be resubmitted only once, if it has been assessed with a failing grade, independent of whether the topic is changed. In order to resubmit, a fee has to be paid.

(2) The Bachelor Thesis is decisively assessed as “failed” when the possibility to rewrite the thesis has been exhausted without it being assessed positively.

§ 14 Overall result of the bachelor program

(1) The overall assessment of the bachelor examination is given by the average grade points for the course examinations of all courses completed at MODUL University Vienna and the Bachelor Thesis. Each course is weighed corresponding to the acquired ECTS points.

Assessment scheme

“With distinction” for an overall grade percentage average of 90% and higher.

72 Annex IV | Annual Report MODUL University Vienna

“With merit” for an overall grade percentage average between 80% and 89%

“Passed” for an overall grade percentage average lower than 80% and higher than 50%.

§ 15 Final certificate and diploma

(1) After all mandatory courses necessary for the completion of the bachelor program in tourism and hospitality management, according to the study schedule, as well as the internship and the final bachelor thesis have been completed, a certificate is issued which contains the individual courses, the appropriate ECTS points and the examination grades achieved, the overall grade achieved and the topic and assessment of the Bachelor Thesis.

(2) Credited courses and courses which were taken at other universities shall be correspondingly marked but are not taken into consideration for the calculation of the overall grade. The certificate shall be signed by the president and the dean of the BBA program in Tourism and Hospitality Management of MODUL University Vienna. The earliest date declared on the certificate is the last day of the sixth semester. In case of a later submission and assessment of the Bachelor Thesis, the day of the positive assessment is the date on the certificate.

(3) In case of a final failure of the bachelor program, the student receives a certificate for the course work which he/she has rendered with the notice that these are only parts of the requirements of the program. The aforementioned is valid if a student has only completed parts of the program and leaves MODUL University Vienna.

(4) Upon successful completion and in conjunction with the certificate, the graduate will be given the bachelor diploma in the English language with the date that it was awarded. This certifies the awarding of the academic degree by MODUL University Vienna.

(5) The bachelor diploma is signed by the president and the dean and provided with the seal of MODUL University Vienna.

§ 16 International allocation of the diploma (Diploma-Supplement)

The diploma will be given a supplement in the English language which shows the international allocation of the completed program (Diploma Supplement).

§ 17 Semester Conference

The tasks outlined in § 13 of the university’s Examination Regulations are carried out in this program by a Semester Conference, as provided by the university’s Constitution, Section VI. §1.

Annual Report MODUL University Vienna | Annex IV 73

§ 18 Taking effect

These study regulations take effect on August 1, 2012

Study Regulations for the Master of Business Administration Programs at MODUL University Vienna (03/26/2012)

Due to the accreditation as a private university (decision of the Austrian Accreditation Council on 12 July 2007 according to the university accreditation law, BGBl. I No. 168/1999 as amended), the University Board of MODUL University Vienna decreed the following study regulations on 24 June 2009 based on § 3(1) of the university accreditation law.

In the following study regulations,

MODUL University Vienna Private University of the Vienna Chamber of Commerce and Industry is abbreviated with the name MODUL University Vienna.

§ 1 Ambit

These study regulations oversee the admission criteria, the structure of the study programs and the examination requirements for the Master of Business Administration programs at MODUL University Vienna. The clauses valid for all of the programs are in the proceeding text. The special clauses can be found in the appendices.

§ 2 Goal of the master degree

The master degree constitutes the completion of academic studies for the respective subject and signifies career qualifications. Through examinations that are taken throughout the program and the final master thesis and its defense, it should be determined whether the student has acquired the necessary professional, scientific and theoretical knowledge to solve complex professional and scientific problems. It should also be determined if he/she has gained proper leadership skills including personal and social competences. The graduates should have the ability to independently develop, apply and assess scientific methods and tools and to contribute to the development of the subject.

74 Annex IV | Annual Report MODUL University Vienna

§ 3 Degree of completion

After the successful completion of the master program, the following respective academic degrees will be conferred:

Master of Business Administration in Tourism Management

Master of Business Administration in Public Governance and Management

Master of Business Administration

In New Media and Information Management

The short forms of these degrees are respectively:

MBA in Tourism Management

MBA in Public Governance and Management

MBA in New Media and Information Management

§ 4 Admission to the master program

The prerequisites for admission to one of the master programs are:

(9) Proof of an undergraduate university degree with a minimum duration of three years or completion of an equivalent degree relevant to the content of the respective study program.

(10) A minimum of three years of professional experience in the field of the respective study program.

(11) In exceptional cases, admission of persons who do not hold a university degree is possible if they can provide proof of an equivalent qualification due to their professional experience and achievements. In this case, proof of a secondary school leaving certificate has to be provided.

Annual Report MODUL University Vienna | Annex IV 75

(12) Academic documents that are not in the German or English language must be accompanied by a certified translation.

(13) All applicants whose first language is not English must provide evidence of their knowledge of the English language through one of the following tests, of which the test results may not be older than 2 years. Exceptions to this are applicants who have completed at least 2 years of secondary or higher education in the English language.

The minimum scores are:

TOEFL: 570 paper-based test (PBT) or 230 computer-based test (CBT) or 88 Internet-based test (IBT), or

IELTS: overall band score 6.5 (no sub-score below 6.0), or

CEFR (Common European Framework): B1+, or

Cambridge Certificate BEC Higher – Grade A

The Admissions Committee decides on the recognition of other evidence of language skills.

(14) Résumé and motivation letter

(15) Two references from an academic institution or person or proof of publications.

(16) A bank statement that shows that the first year of studies will be financially supported

(17) If there is doubt, the respective Admissions Committee can conduct an interview with the applicant. The interview takes place either in person or on the telephone. It serves to clarify unanswered questions raised during the application process and to check if the applicant’s expectations and personality profile as well as his/her knowledge of English are sufficient for the educational offerings.

(18) The respective Admissions Committee decides about the admission to the study program once the candidate has submitted a complete application.

§ 5 Structure of the studies, duration of studies

(1) The regular duration of studies for the Master of Business Administration programs, including the preparation of the master thesis and the completion of all exams, is four terms or 18 months.

(2) The total number of ECTS points each study program encompasses can be found in the respective appendix. Appendix A for the MBA in Tourism Management, Appendix B for the MBA in Public Governance and Management and Appendix C for the MBA in New Media and Information Management.

76 Annex IV | Annual Report MODUL University Vienna

(3) All lectures, course work and examinations are in the English language.

(4) Upon application and approval by the dean, a study term can be completed at an accredited partner university. According to the agreements with the partner institution, the credits acquired there will be granted. The confirmation of the granting of credits for courses offered abroad is to be made by the dean in time before beginning the term abroad and shall be based upon concordance of content between the courses taken abroad and the courses at MODUL University Vienna.

(5) The master thesis shall be written during the fourth term in the regular program and handed in by the end of this term. In the extended study program, it shall be written during the fourth, fifth and sixth terms and handed in by the end of the latter.

(6) The respective MBA degree is conferred when the scheduled courses are positively completed and the master thesis and its oral defense are assessed positively.

§ 6 Study schedules

(1) The study schedule of the Master of Business Administration in Tourism Management is found in Appendix A. The study schedule for the Master of Business Administration in Public Governance and Management’s study schedule is found in Appendix B. The study schedule for the Master of Business Administration in New Media and Information Management is found in Appendix C.

§ 7 Types of courses

(1) The types of courses for the Master of Business Administration in Tourism Management are listed in Appendix A. The types of courses for the Master of Business Administration in Public Governance and Management are listed in Appendix B. The types of courses for the Master of Business Administration in New Media and information Management are listed in Appendix C.

(2) For all courses, the respective dean can determine a minimum number of participants.

§ 8 Types of examinations

(1) The different types of examinations according to these course schedules are:

• Seminars: Courses with immanent examination character; they are referred to in the study schedule with the abbreviation SE

• Master Thesis Tutorial: Course with immanent examination character; it is referred to in the study schedule with the abbreviation MT

Annual Report MODUL University Vienna | Annex IV 77

(2) The respective type of examination is given with the use of the abbreviation for each course in the study schedule.

(3) At the beginning of the course, the lecturer shall inform the students in a manner which is publicly accessible about the type and the deadlines for the required course work.

(4) All seminars of the program are structured in the same way. In the pre-module phase, students are assigned tasks that are presented, discussed and reflected during the core module. Intensive interaction between lecturers and students can take place during the core module, which is followed by a post- module phase. Other assignments, such as writing an essay, compiling a report, conducting a case study etc., have to be completed during the post-module phase.

§ 9 ECTS points

(1) ECTS credits (European Credit Transfer System – ECTS, 87/327/ECC, Official Journal no. L 166 from 25 June 1987, CELEX no. 387D0327) are allocated for each course depending on the workload. In addition to the numbers of hours, the corresponding ECTS credits for each course are stated in the schedule of studies.

(2) One ECTS credit point corresponds with 25 working hours for the student.

§ 11 Master thesis

(1) A prerequisite for the successful completion of one of the master programs and the acquisition of the respective academic degree is the completion and positive assessment of a master thesis. It has to be written according to the principles of an academic work. The tasks should be provided in such a manner that they can be finalized by the middle of the fourth term.

(2) The master thesis shall be written as an individual work. Upon the approval of the supervisor, the master thesis can be written by a group of students.

(3) The topic of the master thesis shall be assigned or agreed on by the middle of the third term. It serves to prove that the student is able to deal with a problem related to the respective subject of the program in an independent manner on the basis of the gained scientific knowledge.

(4) The master thesis consists of the written paper and an oral defense. The paper makes up 80 percent and the defense 20 percent of the overall assessment.

(5) If a student or a group of students should not find a suitable topic, he/she/they will be assigned to a lecturer who will suggest a topic approved by the respective dean.

78 Annex IV | Annual Report MODUL University Vienna

(6) The topic and the initial work of the master thesis shall be announced to the respective dean in writing together with a supervision statement from a faculty member or a lecturer who holds at least an academic doctoral degree or equivalent.

(8) The master thesis shall be written in the English language. Two printed and bound copies and an electronic version of the master thesis shall be submitted. The printed format must contain a written statement from the student that he/she wrote the paper independently and has not used aids other than the ones stated.

(9) The oral defense of the master thesis is open to the public. All lecturers, students and representatives of the industry are invited to attend.

(10) Master theses are, in principle, publicly accessible and are archived in the library or published on the Internet. A hold on the master thesis can be applied for in written form through the supervisor or through the writer if information worthy of protecting is published in the master thesis. The hold has a maximum of 5 years and is initiated by the University Board.

§ 12 Resubmitting the master thesis

(1) Upon application to the respective dean, the master thesis can be resubmitted once if it has been assessed as “insufficient”.

(2) The student shall pay a resubmission fee.

(3) The master thesis is decisively assessed as a failure when the possibility to resubmit the thesis has been exhausted without it being assessed positively.

§ 13 Overall result of the master program

(1) The overall assessment of the master examination is decided by the respective dean. It corresponds with the average grade points for the course examinations of all courses completed at MODUL University Vienna and the master thesis. Each course is weighted based upon the number of acquired ECTS points.

Assessment scheme

“With distinction” for an overall grade percentage average of 90% and higher.

“With merit” for an overall grade percentage average between 80% and 89%

“Passed” for an overall grade percentage average lower than 80% and higher than 50%.

Annual Report MODUL University Vienna | Annex IV 79

§ 14 Final certificate and diploma

(1) After the successful completion of all mandatory courses necessary for the completion of the respective master program according to the study schedule, the final master paper and the oral defense, a certificate is issued which contains the individual courses, the corresponding ECTS points, the examination grades achieved, the overall grade achieved and the topic and assessment of the master thesis.

(2) Credited courses and courses which were taken at other universities shall be marked but are not taken into consideration in the calculation of the overall grade. The certificate shall be signed by the president and the dean of MODUL University Vienna’s respective MBA program. The earliest date declared on the certificate is the last day of the defense of the master thesis or the day of the last examination.

(3) In case of a final failure of one of the master programs, the student receives a certificate for the course work which he/she has rendered with the notice that these are only parts of the requirements of the program. The aforementioned is valid if a student has only completed parts of the program and leaves MODUL University Vienna.

(4) Upon successful completion and in conjunction with the certificate, the graduate will be given the master diploma in the English language with the date that it was awarded. This certifies the awarding of the academic degree by MODUL University Vienna.

(5) The master diploma is signed by the president and the respective dean and provided with the seal of MODUL University Vienna.

§ 15 International allocation of the diploma (Diploma-Supplement)

A supplement in the English language, which shows the international allocation of the program passed (Diploma Supplement), will be enclosed with the diploma.

§ 16 Taking effect

These study regulations take effect on 1 October 2012.

80 Annex I V | Annual Report MODUL University Vienna

APPENDIX A

MBA Tourism Management

The study program encompasses a total of 90 ECTS points.

Study Schedule and General Overview: Master of Business Administration in Tourism Management

(1) First Term

Type Hours per ECTS Week Subject CC EC MODULE I Business Core Managing People SE 2 3 Leadership SE 2 3 Entrepreneurship and Innovation SE 2 3 Marketing Management SE 2 3 Ethics and Corporate Social Responsibility SE 2 3 Competitive Analysis and Strategy SE 2 3 Managerial Economics SE 2 3 Managing Organizations SE 2 3 Global Markets SE 2 3

Total hours: 18 Total ECTS points: 27

Annual Report MODUL University Vienna | Annex IV 81

(2) Second Term

Type Hours per ECTS Week Subject CC EC MODULE I Business Core Financial Management SE 2 3 Operations Management SE 2 3 Data Analysis and Decision Making SE 2 3 Controlling SE 2 3 Financial Reporting SE 2 3 Information Systems Management SE 2 3 MODULE II Consumer Behavior and Psychology in Tourism and Leisure Consumer Behavior and Psychology in Tourism and Leisure I SE 2 3 MODULE V Special Interest Topics (select 3 ECTS out of the following courses) NTO, RTO, CTO Management SE 2 3 Tourism Management Information Systems SE 2 3 Environmental Management and Sustainability SE 2 3 Hospitality Real Estate Planning SE 2 3 Public Sector Marketing SE 2 3 Asset Management SE 2 3

Total hours: 16 Total ECTS points: 24

SE – Seminar: Course with immanent examination character CC – Core Course EC – Elective Course

82 Annex IV | Annual Report MODUL University Vienna

(3) Third Term

Type Hours per Week ECTS Subject CC EC MODULE II Consumer Behavior and Psychology in Tourism and Leisure Consumer Behavior and Psychology in Tourism and Leisure II SE 2 3 MODULE III Tourism Marketing Strategic Marketing for DMOs SE 2 3 Tourism Marketing Intelligence SE 2 3 Tourism Services Production SE 2 3 MODULE IV Tourism Research Design Tutorial Master Thesis SE 2 3 MODULE V Special Interest Topics (select 9 ECTS out of the following courses) Revenue Management SE 2 3 Recommendation Systems SE 2 3 Destination Competitiveness SE 2 3 International Tourist Flows and Forecasting SE 2 3 Meeting and Event Planning SE 2 3 Green Business Strategies SE 2 3 Knowledge Management and Organizational Learning SE 2 3 Online Collaboration, Virtual Communities and Social Networks SE 2 3

Total hours: 16 Total ECTS points: 24

(4) Fourth Term

Type Hours per Week ECTS CC EC Master Thesis 15

Total ECTS points: 15

SE – Seminar: Course with immanent examination character CC – Core Course DM – Focus Course in Destination Management ET – Focus Course in e-Tourism EC – Elective Course

Annual Report MODUL University Vienna | Annex IV 83

Types of Courses: Master of Business Administration in Tourism Management (1) Core Courses: The courses designated as CC in the study schedule are mandatory for all students and are to be completed with a positive assessment.

(2) Elective Courses: The courses designated as EC can be freely selected by the students. However, the necessary number of ECTS has to be reached. Not all of the Elective Courses have to be provided every term.

APPENDIX B

MBA Public Governance and Management

The study program encompasses a total of 90 ECTS points.

Study Schedule and General Overview: Master of Business Administration in Public Governance and Management

(1) First Term

Type Hours per ECTS Week Subject CC EC MODULE I Business Core Managing People SE 2 3 Leadership SE 2 3 Entrepreneurship and Innovation SE 2 3 Managing Organizations SE 2 3 Public Sector Accounting SE 2 3 Data Analysis and Decision Making for NPOs SE 3 4 Financial Management and Public Investment Strategies SE 3 4 Managerial Economics for NPOs SE 3 4

Total hours: 19 Total ECTS points: 27

SE – Seminar: Course with immanent examination character CC – Core Course EC – Elective Course

84 Annex IV | Annual Report MODUL University Vienna

(2) Second Term

Type Hours per ECTS Week Subject CC EC MODULE I Business Core Information Systems Management SE 2 3 MODULE II Public Governance Public Governance and Democracy SE 2 3 Public -Private Partnerships SE 2 3 The Legal and Regulatory Framework of the SE 2 3 MODULE III Public Governance and Administration Public Administration, the Rule of Law and Human Rights SE 2 3 Public Management, Controlling and Quality Management SE 2 3 MODULE IV Elective Courses (select 6 ECTS out of the following courses) Public Sector Marketing SE 2 3 Strategies for Promoting Foreign Investment SE 2 3 Environmental Management and Sustainability SE 2 3

Total hours: 16 Total ECTS points: 24

SE – Seminar: Course with immanent examination character CC – Core Course EC – Elective Course

Annual Report MODUL University Vienna | Annex IV 85

(3) Third Term

Type Hours per ECTS Week Subject CC EC MODULE III Public Governance and Administration Dispute Resolution, Negotiation and Collaboration Processes SE 2 3 European Union Policies SE 2 3 Program and Policy Evaluation Techniques SE 2 3 E-Government SE 2 3 MODULE IV Elective Courses (select 9 ECTS out of the following courses) Economic Development Strategies SE 2 3 Destination Competitiveness SE 2 3 Effective Public Management in Diverse Societies SE 2 3 Green Business Strategies SE 2 3 Knowledge Management and Organizational Learning SE 2 3 Online Collaboration, Virtual Communities and Social Networks SE 2 3 Master Thesis Master Thesis Tutorial SE 2 3

Total hours: 16

Total ECTS points: 24

(4) Fourth Term

Type Hours per Week ECTS CC EC Master Thesis 15

Total ECTS points: 15

SE – Seminar: Course with immanent examination character CC – Core Course EC – Elective Course MT – Master Thesis Tutorial

86 Annex IV | Annual Report MODUL University Vienna

Types of courses: Master of Business Administration in Public Governance and Management

(1) Core Courses: The courses designated as CC in the study schedule are mandatory for all students and are to be completed with a positive assessment.

(2) Elective Courses: The courses designated as EC can be freely selected by the students. However, the necessary number of ECTS has to be reached. Not all of the Elective Courses have to be provided every term.

Annual Report MODUL University Vienna | Annex IV 87

APPENDIX C

MBA New Media and Information Management

The study program encompasses a total of 92 ECTS points.

Study Schedule and General Overview: Master of Business Administration in New Media and Information Management

(1) First Term

Type Hours per ECTS Week Subject CC EC MODULE I Business Core Managing People SE 2 3 Leadership SE 2 3 Entrepreneurship and Innovation SE 2 3 Marketing Management SE 2 3 Ethics and Corporate Social Responsibility SE 2 3 Competitive Analysis and Strategy SE 2 3 Managerial Economics SE 2 3 Managing Organizations SE 2 3 Global Markets SE 2 3

Total hours: 18 Total ECTS points: 27

SE – Seminar: Course with immanent examination character CC – Core Course EC – Elective Course

88 Annex IV | Annual Report MODUL University Vienna

(2) Second Term

Type Hours per ECTS Week Subject CC EC MODULE I Business Core Financial Management SE 2 3 Operations Management SE 2 3 Data Analysis and Decision Making SE 2 3 Controlling SE 2 3 Financial Reporting SE 2 3 Information Systems Management SE 2 3 MODULE II Economics of New Media Telecommunications – Branding, Products and Distribution SE 2 3 MODULE III Information Management Electronic Content Production SE 2 3

Total hours: 16 Total ECTS points: 24

SE – Seminar: Course with immanent examination character CC – Core Course EC – Elective Course

Annual Report MODUL University Vienna | Annex IV 89

(3) Third Term

Type Hours per ECTS Week Subject CC EC MODULE II Economics of New Media New Media Business Plans and Intellectual Property Rights SE 3 4 Interactive Marketing SE 2 3 MODULE III Information Management Semantic Web Technologies SE 2 3 Online Collaboration, Virtual Communities and Social Networks SE 2 3 MODULE IV Multimedia Technology Visualization Techniques for Management SE 2 3 MODULE V Elective Courses (select 6 ECTS out of the following courses) Recommendation Systems SE 2 3 Knowledge Management and Organizational Learning SE 2 3 Multimedia Information Systems SE 2 3 E-Governance SE 2 3 Digital Earth – Environmental New Media Applications SE 2 3 Information Retrieval and Text Mining SE 2 3 Electronic Commerce SE 2 3 Environmental Management and Sustainability SE 2 3 Master Thesis Tutorial Master Thesis MT 2 3

Total hours: 17

Total ECTS points: 25

(4) Fourth Term

Type Hours per Week ECTS CC DM ET EC Master Thesis 16

Total ECTS points: 16

SE – Seminar: Course with immanent examination character CC – Core Course EC – Elective Course MT – Master Thesis Tutorial

90 Annex IV | Annual Report MODUL University Vienna

Types of courses: Master of Business Administration in New Media and Information Management

(1) Core Courses: The courses designated as CC in the study schedule are mandatory for all students and are to be completed with a positive assessment.

(2) Elective Courses: The courses designated as EC can be freely selected by the students. However, the necessary number of ECTS has to be reached. Not all of the Elective Courses have to be provided every term.

University’s Constitution

Accredited by the Austrian Accreditation Council on July 12, 2007. Amended by the University Council on the proposal of the University Assembly on October 22, 2007, on February 27, 2009, on February 1, 2011, on July 10, 2012, and on January 31, 2013.

I. University Board §1. The University Board consists of: ° The President ° The Vice-President ° The Managing Director §2. The President is responsible for directing academic affairs, in particular, the private university’s program of teaching and research. The Managing Director is responsible for its commercial management. The members of the University Board have signatory authority over the functions assigned. Resolutions are finalized by a simple majority. The University Board meetings take place on a regular basis.

§3. If prevented from performing their duties, the President is deputized by the Vice-President, the Vice- President by the longest serving Dean and the Managing Director by his or her managing assistant.

§4. The Managing Director is appointed by MODUL University Vienna GmbH. He/she is responsible for all economic, financial and administrative matters, as well as the personnel decisions necessary for daily administrative operations.

§5. The President prepares an annual report on research and teaching activities and presents it to the University Council. §6. The University Board is responsible for the following functions: (1) drafting the university’s mission statement Annual Report MODUL University Vienna | Annex IV 91

(2) setting the academic calendar (3) approving cross-disciplinary program initiatives (4) drafting proposals for resolution by the University Council concerning the establishment and restructuring of organisational units and the introduction, change and discontinuation of study programs following consultation with the University Assembly (5) preparation and submission of the annual budget and annual financial statements to the University Council (6) submitting proposals on the setting of tuition fees (7) initiation of quality-assurance measures (8) applying for accreditation extension (9) drafting proposals for resolutions by the University Council concerning amendments to the statutes following consultation with the University Assembly (10) approving the content of PR and advertising material (11) awarding academic degrees and distinctions (12) drafting proposals for resolutions by the University Assembly concerning the composition of appointments committees and habilitation committees (13) approving the members of the admission committees upon recommendation of the Deans (14) approving the appointment of new faculty upon the recommendation of the search committees, approving the appointment of external teaching staff upon the recommendation of the Deans or Program Area Directors, and approving the extension of the term of contracts of faculty upon the recommendation of the Department Heads. Administrative staff is appointed by the Managing Director after consultation with the other members of the University Board. (15) stipulating the admission criteria for the degree programs at the recommendation of the Deans (16) amending the study and examination regulations following consultation with the University Assembly (17) admitting students at the recommendation of the Deans (18) Initiating rules and administrative processes related to the academic affairs of the University. All other rules and administrative processes are initiated by the Managing Director after consultation with the other members of the University Board.

§7. The President and the Vice-President are elected by the University Council based upon the proposal of the University Assembly, the President being elected from among the professors. The duration of the President and the Vice-President’s term of office is five years, and the term, in any case, ends with the termination of employment at MODUL University Vienna. Re-election is possible.

92 Annex IV | Annual Report MODUL University Vienna

§8. Upon the University Assembly’s proposal, the University Council is empowered to discharge the President, the Vice-President or the Managing Director from office, with immediate effect if necessary, on the grounds of justified loss of confidence, serious breach of duty, criminal conviction or lack of physical or mental ability. In the event that the President retires from office, the Vice-President will take over the President’s duties until the next election.

§9. In addition to their annual holiday entitlement, the President is entitled to 30 working days leave of absence for research purposes each year. The Vice-President is entitled to 15 working days leave of absence.

II. University Council §1. The University Council represents the MODUL University Vienna’s interests and supports the University Board with the development of MODUL University Vienna.

§2. The University Council consists of the following members:

(1) Ordinary members: a. four representatives of the owner b. one representative of the tourism industry or a public institution c. one representative of another university or research institution

(2) Extraordinary members with an advisory vote: ° the President ° the Managing Director ° the University Council can summon additional members with an advisory vote

§3. The owner’s representatives and the tourism industry or public institution’s representative are appointed by MODUL University Vienna GmbH for a period of five years. The University Board appoints the representative from another university or research institute for a period of five years. Reappointment is allowed. The appointing parties are obliged to discharge their appointees from office with immediate effect in the event of justified loss of confidence, serious breach of duty, criminal conviction or lack of physical or mental ability. They must also ensure the immediate appointment of a member of the University Council to take their place.

§4. The chairperson of the University Council is elected by the University Council from among its ordinary members by a simple majority.

§5. The University Council has the following functions:

Annual Report MODUL University Vienna | Annex IV 93

(1) passing resolutions on the annual budget and annual financial statements (2) passing resolutions on amendments to the university’s statutes (3) passing resolutions on the introduction and discontinuation of courses (4) electing the President from among three candidates proposed by the University Assembly (5) electing the Vice-President from among three candidates proposed by the University Assembly (6) discharging the President from office on the basis of a proposal by the University Assembly (7) discharging the Vice-President from office on the basis of a proposal by the University Assembly (8) discharging the Managing Director from office on the basis of a proposal by the University Assembly (9) confirming the decisions made by the University Board which have significant economic implications (10) passing resolutions on the tuition fees (11) serving as the advisory function in the drafting of structural and development plans for the private university

§6. Each member of the University Council is entitled to a vote. The University Council has a quorum if at least 50 % of its members are present when the resolution is voted upon. The University Council passes its resolutions by a simple majority of the votes of the members present when the resolution is voted upon. Abstentions do not count. In the event of a parity of votes, the vote of the chairperson is decisive. The University Council is convened by its chairperson. Each member is entitled to demand that the University Council be convened by the chairperson. The invitation must be sent in writing to the other members. At least one week must elapse between the posting of the invitation and the date on which the meeting of the University Council is held.

III. School - Dean §1. The study programs offered by MODUL University Vienna are organized by the Undergraduate-, Graduate-, Executive- and Post-Graduate School. Each Study program is assigned to one particular school.

§2. The Deans are the directors of all study programs of a school. The Deans are responsible within the scope of their authority for all matters concerned with instruction within their school. The Deans are elected by the University Assembly from among the Professors for a period of five years. Re-election is permitted.

§3. The Deans’ functions are:

94 Annex IV | Annual Report MODUL University Vienna

(1) representing the school and the corresponding study programs with respect to the other university bodies (2) dealing with the regular affairs of the school and the corresponding study programs (3) harmonising the work of the school and the corresponding study programs with the university’s development goals (4) responsibility for the academic and pedagogical orientation of the school and corresponding study programs in collaboration with the University Board (5) assuring the quality of teaching within the school and the corresponding study programs (6) ensuring that the teaching program complies with the curriculum (7) making decisions on the interruption of studies (8) selection of the teaching staff who do not belong to the academic staff (9) assigning the teaching staff to the courses following consultation with the department heads (10) responsibility for the resources at their disposal (11) participation in selecting the students according to the admissions criteria of the respective study programs (see article VIII) (12) developing proposals for changes in the admissions criteria of the respective study programs (13) developing proposals for changes to the respective study and examination regulations

§4. For parts of the study programs that are connected by their content (modules), the Dean can assign the functions named in Art. III §3 lit. 5, 6, 8 and 9 to a Program Area Director. The Program Area Directors are appointed by the Dean from among the faculty with a doctorate.

IV. Academic Departments §1. The University Board implements the academic organizational structure of the departments according to the university’s development plan. The heads of the departments are, in the framework of their authority, responsible for research and human resource management within their department. The heads of the departments are elected for five years by the respective department’s academic staff from among its Full and Associate Professors. Re-election is permitted. Each member of the academic staff is entitled to one vote. The department has a quorum if at least 50% of its members are present when the resolution is voted upon. The department passes its resolution by a simple majority of the votes of the members present. Abstentions do not count. In the event of a parity of votes, the longest serving member of the academic staff makes the decisive vote.

§2. The department head’s functions are:

(1) representing the department with respect to the other university bodies

Annual Report MODUL University Vienna | Annex IV 95

(2) dealing with the regular affairs of the department

(3) harmonizing the department’s activities in the areas of research, services and sustainable development with the university’s development goals

(4) being responsible for the compliance of the department’s academic staff with its teaching load in co-operation with the respective Deans and Program Area Directors

(5) assuring the quality of the department’s activities

(6) responsibility for and supervision of the academic staff assigned to him/her

(7) responsibility for the resources at their disposal

V. University Assembly §1. The University Assembly consists of all faculty members of MODUL University Vienna, four external teaching staff representatives, four student representatives and four members of the administrative staff. The latter shall be composed of the Managing Director and three other members of the administrative staff, who are elected out of and by all non-faculty employees of MODUL University Vienna. Each member of the University Assembly is entitled to a vote, with exception of the members of the University Board (advisory vote). The University Assembly has a quorum if at least 50 % of its members entitled to a vote are present when the resolution is voted upon. Unless otherwise stipulated in the university’s statutes, the University Assembly passes its resolutions by a simple majority of the votes of the members present when the resolution is voted upon. Abstentions do not count. In the event of a parity of votes, the chairperson makes the decisive vote even if he or she is a member of the University Board.

§2. The meeting is chaired by the President.

§3. The University Assembly is to be convened in writing by the University Board at least once a year. It is also to be convened if at least 10% of the academic staff requests this in writing. At least one week must elapse between the posting of the invitation to the University Assembly and the date on which the University Assembly is held.

§4. The functions are: (1) to provide information on important developments affecting MODUL University Vienna (2) bringing specific issues to the attention of the University Board (3) electing the teaching staff representatives on habilitation and appointments committees proposed by the University Board, which, in addition to a simple majority of the University Assembly, requires a simple majority of the votes of the professors present when the resolution is voted upon

96 Annex IV | Annual Report MODUL University Vienna

(4) electing the representatives of the professors and the researchers and lecturers on the studies and examinations committee (5) Proposing three candidates from among the professors for election as President (6) Proposing three candidates from among the professors for election as Vice-President (7) Applying to the University Council for the discharge from office of the President or the Vice- President at the end of their term of employment or with immediate effect on the grounds of justified loss of confidence, serious breach of duty, criminal conviction or lack of physical or mental ability.

VI. Studies and examinations committee §1. The studies and examinations committee is responsible for organizing examinations and performing the functions assigned in the examination regulations. It consists of 2 professor representatives, 2 other faculty members and 2 student representatives.

§2. The University Assembly elects the representatives of the professors and the other faculty on the studies and examinations committee. At its initial meeting, the committee elects one of the two professors as the chairperson.

§3. The duration of the members’ term of office are three years. If one of the members of the studies and examinations committee resigns their office, a new member is elected by the University Assembly for the rest of the term. Re-election is possible.

§4. The studies and examinations committee is convened by the chairperson and has a quorum if the chairperson and two additional members are present. The studies and examinations committee passes its resolutions with a majority of the valid votes cast. Abstentions count as votes which have not been cast. In the event of a parity of votes, the chairperson makes the decisive vote.

§5. The studies and examinations committee ensures that the examination regulations are complied with and reports regularly to the University Board on the development of the examination results and periods of study. If necessary, the studies and examinations committee formulates suggestions for amendments to the examination regulations.

§6. The studies and examinations committee can be consulted by all students and examiners at the MODUL University Vienna.

§7. Members of the studies and examinations committee can be excluded from dealing with matters that could involve them in a conflict of interests.

§8. The members of the studies and examinations committee can attend all examinations at any time.

Annual Report MODUL University Vienna | Annex IV 97

§9. The members of the studies and examinations committee are under an oath of confidentiality.

VII. Semester Conference §1. Where necessary, a semester conference is held for each study program. The members of the semester conference are the Dean, the members of the teaching staff and two student representatives.

§2. The Semester Conference is convened by the dean of the respective study program and has a quorum if the dean, who chairs the conference, and five other members are present. The Semester Conference passes its resolutions with a majority of the valid votes cast. Abstentions count as votes which have not been cast. In the event of a parity of votes, the chairperson makes the decisive vote.

§3. Members of the Semester Conference can be excluded from dealing with matters that may involve a conflict of interests. All discussions within the conference are to be treated as confidential.

VIII. Admissions committee §1. The University Board appoints the admissions committees for the individual study program each year before the start of the fall semester.

§2. They are composed of at least one representative of the faculty responsible for examining academic qualifications as well as at least one of representative of the administrative staff who is responsible for examining the formal criteria.

§3. The function of the admissions committee is to assess the applications for positions at the university according to the stipulated academic and formal criteria.

§4. If necessary, a ranking system with waiting lists is to be applied.

§5. There is no right of appeal against the decisions made by the admissions committee.

§6. The President is responsible for the formal admission of students.

IX. Election of student representatives §1. The student representatives are elected during the first two months of the academic year by the entire student body of the study program in question.

X. Appointment procedure for academic staff §1. Each post at the academic establishment is to be publicly advertised by the University Board within Austria and abroad. Before being published, every tender has to be reviewed by the diversity manager.

98 Annex IV | Annual Report MODUL University Vienna

The diversity manager is elected by the University Assembly from among the staff of the university. The period during which the post is to be advertised must be at least three weeks. For Junior Researchers and Assistant Professors, the Department Head in question will prepare a report on the procedure for advertising the post (advertising text, media and period during which the post is to be advertised, statement of the diversity manager) and a justified recommendation to the President regarding appointment. The President selects a candidate and makes the appointment.

§2. In the case of the appointment of Full Professors and Associate Professors, the applicants who fulfill the formal and academic requirements must attend an appointments committee hearing. If necessary, the appointments committee can insist on an example class or lecture. The appointments committee must announce to the President which applicants they would shortlist for selection.

§3. The members of the appointments committee must assess the suitability of the shortlisted applicants for the advertised post of Full Professor or Associate Professor and prepare a report on this. In particular, they must judge whether applicants possess the high level of academic and professional qualifications required for the advertised post (e.g. habilitation or equivalent proof).

§4. The appointments committee must provide all shortlisted applicants with the opportunity to present themselves in an appropriate manner at least to the department and staff in the related academic areas.

§5. On the basis of the reports and opinions, the appointments committee prepares a justified appointment proposal containing up to three applicants who are deemed most suitable for the post according to the appointments committee’s requirements. Special reasons must be stated for a proposal containing fewer than three candidates.

§6. The President makes a selection from the appointment proposal, but can refer back to the appointments committee if the proposal does not include the most suitable applicants. The successful candidate is appointed by the President.

§7. Upon signing their contract of employment with MODUL University Vienna, the Full Professor or Associate Professor acquires the MODUL University Vienna teaching license (venia docendi) for the subject for which they have been appointed. They are required to use the title ‘Full Professor’ or ‘Associate Professor’ with the suffix ‘at the private university’.

§8. The MODUL University Vienna teaching license (venia docendi) of a Full or Associate Professor expires when he/she does not execute teaching activities.

XI. Appointments committee §1. Each appointments committee consists of four representatives of the faculty of MODUL University Vienna, where two representatives are professors and two representatives are other faculty members,

Annual Report MODUL University Vienna | Annex IV 99 two external experts qualified in the relevant field with habilitation or equivalent qualification and one student representative.

§2. The function of the appointments committee is to conduct the appointments procedure for Full Professors or Associate Professors.

§3. The University Assembly, at the proposal of the University Board, elects the professor representatives, the representatives of the other academic teaching establishment and the external experts, as well as the chairperson of the appointments committee. In the event that the appointments committee is not elected, the President must immediately submit a further proposal.

§4. Each member of the appointments committee is entitled to one vote. The appointments committee has a quorum if at least four members are present and when the majority is held by professors when the resolution is voted upon. The appointments committee passes its resolutions by a simple majority of the votes of the members present. Abstentions do not count. In the event of a parity of votes, the chairperson makes the decisive vote. The appointments committee is convened by its chairperson. The invitation must be sent in writing to the other members. At least one week must elapse between the posting of the invitation and the date on which the appointments committee meets.

XII. Habilitation §1. For a member of the academic staff with a doctorate who is particularly distinguished in the field of research and teaching, the President of the MODUL University Vienna, on application and after following a habilitation procedure, can grant a MODUL University Vienna teaching license (venia docendi) for an entire academic subject area. The teaching license applied for must fall within the scope of MODUL University Vienna’s area of specialization or usefully complement this. The granting of the teaching license is associated with the right to practice academic teaching freely at MODUL University Vienna using its facilities as well as to supervise and assess academic theses.

§2. A prerequisite for the granting of the teaching license is proof of the outstanding academic qualification and didactic abilities of the applicant. The papers submitted for this assessment must:

• be methodologically sound

• contain new academic findings and

• demonstrate academic mastery of the habilitation field and the ability to promote it §3. The application for the granting of the teaching license is to be addressed to the President. The President must initiate the election of a habilitation committee with decision-making authority. He/she must propose four Full Professors of the relevant habilitation field, including at least two external professors, as experts to assess the submitted academic papers. The Full Professors make up more than half the members of the habilitation committee. The students appoint at least one member.

100 Annex IV | Annual Report MODUL University Vienna

§4. The University Assembly, based upon the proposal of the President, elects the habilitation committee and its chairperson. In the event that the habilitation committee is not elected, the President must immediately submit a further proposal.

§5. The habilitation committee reaches its decision on the basis of the reports and opinions. Each member of the habilitation committee is entitled to a vote. The habilitation committee has a quorum if at least 50 % of its members are present when the resolution is put to a vote. The habilitation committee passes its resolutions by a simple majority of the votes of the members present when the resolution is voted upon. Abstentions do not count. In the event of a parity of votes, the chairperson makes the decisive vote. The habilitation committee is convened by its chairperson. The invitation must be sent in writing to the other members. At least one week must elapse between the posting of the invitation and the date on which the constituent meeting of the habilitation committee is held.

§6. The President announces the decision on the application for the granting of the teaching license on the basis of the resolution of the habilitation committee. There is no ordinary right of appeal against this decision.

§7. The President must reject a resolution by the habilitation committee if important principles of the procedure were infringed.

§8. The successful completion of the habilitation procedure entitles the applicant to use the professional title Associate Professor as long as they remain employed by the university, thereafter ‘Privatdozent’. The title Associate Professor or Privatdozent is to be used together with the suffix ‘at the private university’. The granting of the MODUL University Vienna teaching license (venia docendi) neither establishes an employment relationship nor alters any existing employment relationship with MODUL University Vienna.

XIII. Supervision and assessment of undergraduate and postgraduate theses §1. All academic staff and external lecturers may take on the supervision and assessment of bachelor and master theses. However, the supervision of a bachelor or master thesis by external lecturers or by academic staff without a doctorate requires the approval and assessment of the Dean in question.

§2. The supervision and assessment of a dissertation has to be effected by academic staff or external lecturers with a habilitation or an equivalent qualification. The supervision of a dissertation by an external lecturer requires the consent of the respective Dean.

XIV. Policy on honorary awards §1. The university board may, with the consent of the university assembly, and after consultation with the university council, confer honorary awards and titles.

Annual Report MODUL University Vienna | Annex IV 101

1) The university may confer the degree of honorary doctor (Doctor honoris causa, Dr h.c.) upon people who have made an outstanding contribution through scholarly achievements, who have contributed in a significant way to disciplines of interest to MODUL University Vienna, and who, through their work, have a relationship to MODUL University Vienna. The honorary doctor title will be awarded in an area relevant to MODUL University Vienna’s academic disciplines.

2) The university may confer the title of honorary senator upon people who have earned recognition through special measures to MODUL University Vienna, and by aiding in the development of their scientific field. This title, apart from purely scholarly honors, is the highest award conferred by MODUL University Vienna. Honorees have to be resolute in their extraordinary and long-term commitment to the academic and cultural mission of MODUL University Vienna.

3) The university may confer the title of honorary citizen upon people who have performed acts of exceptional merit in respect to the design and furnishing of MODUL University Vienna.

4) The University can confer an honorary university ring upon people who have either made a significant academic contribution to any of MODUL University Vienna’s disciplines or who have performed merit in respect to the development of MODUL University Vienna. The honorary university ring can only be awarded once a year and can also be awarded to representatives of companies.

5) The university may re-confer an academic title upon people, especially on the occasion of the fiftieth anniversary of the day the title was first awarded, who have earned this recognition through outstanding scholarly achievements or through a special relationship to their alma mater - MODUL University Vienna.

§2. Applications to confer an honor, in accordance with these guidelines (Article XIV), must be submitted in writing to the university board. Members of the university council, the university board, as well as the department heads at MODUL University Vienna are eligible to submit an application.

§3. The honorees listed in §1 lit. 1-4 are entitled to use the title conferred upon them in their daily business and professional lives. To keep a record of names, titles, dates and the duration of the honors, a book of honors will be maintained by the office of the president of MODUL University Vienna.

§4. The re-conferring of an academic title, as well as the conferring of an honorary doctorate, honorary senator, honorary citizen title or the honorary university ring will be performed during an academic ceremony. The honoree will receive a diploma signed by the president and stamped with the official seal of MODUL University Vienna.

102 Annex IV | Annual Report MODUL University Vienna

§5. With a two-thirds majority vote the university assembly may recall the university board’s decision to confer an honorary title on an honoree that through subsequent actions proves unworthy of the honor. The diploma will be revoked, and the registration in the book of honors will be deleted.

§6. Provisions will be made in the budget of MODUL University Vienna to cover the costs of bestowing honorary medals and diplomas as proposed in §1.

XV. Guidelines for the dedication of rooms §1. The university board may, after consultation with the university assembly and the university council, dedicate a room in a person’s honor.

1) The university may place honorary plaques in bronze, silver or gold in honor of natural people or legal personalities who have contributed to MODUL University Vienna, its organizational units, or its students through material support, or who have performed great acts of service to the university as an intuition and in a significant way supported the scholarly achievements of the university.

2) The university may dedicate buildings as well as rooms of any kind (e.g., lecture halls and seminar rooms). The dedication may make use of the name of a living or deceased natural person or legal personality, or the name may include words that describe a specific event.

3) The university may dedicate buildings and establish monuments in honor of deceased persons who worked at MODUL University Vienna, and whose reputation for outstanding scholarly achievements continues to be celebrated. Monuments of living persons are not permitted. The earliest a monument can be established is 5 years after the person’s death. Plaques in honor of specific groups of people or functionaries of MODUL University Vienna, or to recognize a specific event in the history of the university are not considered moments in the sense of §1 lit. 2. §2. Applications for dedications as laid out in the guidelines (Article XIV) must be submitted in writing to the university board. Members of the university council, the university board, as well as the department heads of MODUL University Vienna are eligible to submit an application.

§3. Provisions will be made in the budget of MODUL University Vienna to cover the costs of bestowing honorary medals and diplomas as proposed in §1 lit. 1-2. To cover additional costs incurred (in particular those stemming from §1 lit. 3) the applicant should submit a financing proposal.

Annual Report MODUL University Vienna | Annex IV 103

Annex V Annual Financial Statement

(Removed for publication)

104 Annex V | Annual Report MODUL University Vienna