Sphero Releases the Rolling Dead Augmented Reality App for Ios and Android

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Sphero Releases The Rolling Dead Augmented Reality App for iOS and Android BOULDER, Colo., June 4, 2013 – Orbotix, the makers of Sphero, the world’s first robotic ball game system, today announced the release of their first augmented reality app available for both iOS and Android. The game, Sphero’s The Rolling Dead, is unlike any game ever created thanks to unparalleled augmented reality technology combined with Sphero. Sphero's The Rolling Dead is an exciting take on the zombie craze, the world becomes a video game and you choose the surroundings. By simply looking through your device's camera, you can watch your living room floor, driveway, or any place you choose become infested with the undead. While mayhem unfolds, it's your job to use Sphero as a fireball-shooting warrior to battle against virtual zombies as they spawn in front of your eyes. Drive Sphero around to gain ammo and set the corpses on fire as quickly as possible before being eaten. You can even collect fiery power-ups that turn Sphero into a flaming ball for maximum zombie-destroying potential. Sphero’s The Rolling Dead feels like a video game has come to life wherever you play, and you’re in the middle of the action. This immersive gameplay is made possible by Sphero’s augmented reality technology. Typically, augmented reality refers to overlaying a live view of the real world with virtual content. For gaming applications in particular, the goal is to render 3D content into the live scene so that it appears to be realistic and authentic. Sphero takes this to the next level. Because Sphero can interact with the real world, the believability of the gameplay is heightened. The zombies seem more authentic, the fireballs come to life, and real world objects influence the action. Using Sphero as a robotic fiducial has allowed Orbotix to bring The Rolling Dead to life and leaves room for endless potential. Download Sphero’s The Rolling Dead today on iTunes or Google Play and see a video of the game in-action at gosphero.com/the-rolling- dead-now-available. Sphero can be purchased at GoSphero.com, numerous online outlets, and at retail locations including Apple, Brookstone, Target, and Barnes & Noble. .

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