Broadcasting Oct 29 Reaching Over 113,000 Readers Every Week 60Th Year 1990
Total Page：16
File Type：pdf, Size：1020Kb
Broadcasting Oct 29 Reaching over 113,000 readers every week 60th Year 1990 TELEVISION / 40 RADIO / 35 BUSINESS / 52 CABLE / 58 Networks ready series Atlanta TV assembles Third quarter financial The outlook on rates, and specials for 24 radio station network results for television new program services November sweeps battle to rebroadcast its news station owners post -cable bill Source.. NSt S/lo.10/10/80 overnight market avy, rig va year -ago t p Columbia Pktun7eNvblon Aum1 d1..monnt,r«/ur...I rito fill 85Z66 VM 3NV)EOdS .: «r 1 ! L C; 3 AY 3NObd Z05 3 (t t1O1i7NO9 AbvaqI, ABS02+9 46/930 )tAf 6E4i632Sßb9ksSZ66***** Z66 11 9I C-£*4-** ****#M* COMEBACK PLA\ï BEATS THE COMPETITION II INCREASES ITS LEAD -IN IN 2 SOURCE t61H03 OVE1iIGHT MARKETS WEEKS 924.10180 Sales by TRIBU E ENTERTAINME GI Joe is a trademark of Haabro. Inc. Compa 1990 Haabro, Inc. All Rights Reserved. :R OF THE YEAR RELEASED FRON, CROSBY LIBRARY GONZAGA UNIVERSITY t OF THE TOP 10 MARKETS OF 25 OVERNIGHT MARKETS TELEVISION INCORPORATED Broadcasting M Oct 29 27 / GETTING OUT THE debut, to push it ahead. VOTE 44 MAJOR SERIES LOSS Along with the more than / $230 million of political The unusually short World advertising expected to Series in the first of CBS's pour into TV stations this four-year, $1.06 billion year, there is also contract with Major League confusion over how to Baseball resulted in a loss comply with the FCC's estimated at more than $100 statutorily mandated lowest million. But CBS said the unit charge requirement long -term value of the for campaign spots. contract, including its promotional impact on 49 / K PRIME PRIMED regularly scheduled programing, has yet to be Burning the midnight oil seen. last week and this, K Prime engineers say they are 49 / SMPTE EQUIPMENT ready to launch the nation's first midpower direct-to- ROUNDUP home satellite television Rival composite digital service next Monday, videotape formats were Nov 5. About 100 demonstrated on the consumers in scattered test exhibit floor during the markets, most of them Society of Motion Picture uncabled, have committed and lèlevision Engineers to taking the three- to six -foot conference in New York dishes to receive seven (Oct. 13 -16). Digital TV superstations and three pay - K Prime to launch in seven days (page 29) transmission and studio per -view signals. K Prime automation equipment were expects to grow from about 34 / F1111 TAKES ANOTHER Bureau elected its new board also prominent at the 30 to 120 test distributors, NIT members and named Rick exhibition. But the 1990 and from 100 to 40,000 Buckley, Buckley Earl Brian has been SMPTE exhibition was subscribers by next Broadcasting RAB replaced as chief executive smaller and more lightly June-on its way to 300,000 chairman. The board also officer of FNN and its attended than usual, break-even subs by 1993. approved a marketing plan mainly due to unhappiness parent Infotech. li.vo new co- designed to increase radio's CEO's have been assigned with the New York site 33 / NDTV ON $12 share of advertising (page 51). The exhibition the task of getting the money. MILLION OR LESS companies' financial will not be returning there houses in order and selling until at least 1994. CBS and the Public 40 / GEARING UP FOR Service have off some or all of Broadcasting SWEEPS released the preliminary Infotech's businesses. 52 / FLAT QUARTER results of separately The network television Third quarter financial conducted studies that 35 / RADIO -TV season heads into its results for Capital estimate total TV station CONNECTION November sweeps period Cities/ABC and other TV conversion costs will with an emphasis on high - broadcasters show flat to Cox's WSB -TV Atlanta range between $5 million and visibility programing. modest earnings has brought together a 24- $12 million, assuming that Moving away from multi - comparison to last year's station radio network to the conversion is spread over night mini -series, both third quarter. ESPN simulcast its six o'clock several years and that the ABC's and NBC's sweeps baseball newscast. Radio stations earnings are hurt by FCC selects an all -digital programing are anchored rights fees. transmission system. The also will function as stringers by two -part, four-hour numbers are significantly for the ABC affiliate. movies. CBS is relying on 53 COMPARATIVE more optimistic than an a slate of made -for -TV / QUESTIONS study that suggested a movies, specials and three earlier 35 / RAB NEWS range of $10 million to theatrical movies making Some advertisers are upset $38 million. The Radio Advertising their network television with the way the standards 4 This Week Broadcasting Od 29 1990 and practices departments and the Association for at the networks are handling Maximum Service comparative commercials. Television filed joint Comparative ads - comments opposing the commercials that attack or implementation of T- mock competing products by NET, a wireless interactive name -are rampant in TV system in the UHF automobile, band, because the spectrum telecommunications and will be needed for soft drink industries. Coca - HDTV broadcasting. T Cola has met with the NET's developer, Radio networks and discussed the Telecom & Technology possibility of creating an Inc. , and other agency independent of the supporters of the system say networks and advertisers interactive technology to review comparative ads. should not be delayed by HDTV. 58 / WHAT NOW? With the demise of the 68 / FOX IAUNOI cable bill, the industry confronts the issues on the Fox Broadcasting has minds of Congress-rate hired several key executives increase, programing at the Washington-based exclusivity, MSO ownership Fox News Services, where in programing services Sweep's stake: ABC's does Stephen King's "It" (page 40) organizers foresee a and access-and the fallout possible early 1991 launch from having no bill. propose a new multifaceted issuing guidelines on both the of its much anticipated "effective competition" form and content of national news service. The standard for determining program- length ads. hour -long daily 60 / WTBS LOOKS FOR which cable systems newsfeed should be a boon NEW LIFE should be subject to 67 / NEGATIVE for Fox's 132 WTBS(TV) Atlanta isn't municipal rate INTERACTION predominantly UHF the cable ratings king it regulation. The proposed affiliates, 18 of which once was; it has been standard would likely The National currently have nightly overshadowed by its image - result in more systems Association of Broadcasters newscasts. conscious, co -owned falling under the regulatory purview of local network, TNT. But with Founded in 1931 as Broadcasting. the plans for a new on -air franchising authorities. News Magazine of the Fifth Estate. and a nearly 1,000-title Broadcasting -Telecasting* introduced look in 1946. Television* acquired in 1961. movie package from 66 / SELF -GUIDANCE INDEX Cablecasting* introduced in 1972. MGM/UA, the superstation Broadcasting/Cable introduced in 1989. The National Infomercial *Reg U.S. Patent Office. Copyright is looking to make sure it 1990 by Broadcasting Publications Inc. Marketing Association used Advertisers Index 86 stays on top of the cable Incorporating heap. its first annual conference Business 52 to take guidance from Cable 58 The fifth Estate Congress and federal 62 / FCC CABLE ACTION Changing Hands 54 TELEVISION. agencies, and to show its Classified Advertising 75 FCC is planning to intent to curb its own, Closed Circuit 6 Broadcasting The industry looks beyond the cable bill (page 58) Datebook 14 Cable Editorials 90 Broadcasting (ISSN 0007 -20281 is pub- Fates & Fortunes 83 lished 52 Mondays a year by Broadcast- ing Publicátions Inc.. 1705 DeSales Fifth Estater 87 Street. N.W., Washington. D.C. Focus on Finance 56 20036. Second -class postage paid at Washington. and additional of- For the Record 70 D.C., fices. Single issue $2 except special is- In Brief 88 sues $3.50 (50th Anniversary issue Journalism 68 S10). Subscriptions. U.S. and posses- sions: one year $70, two years $135. Masthead 22 three years $190. Canadian and other Monday Memo 25 international subscribers add $20 per year. U.S. and possessions $350 yearly Open Mike 23 for special delivery. $100 for first- class. Programing 40 Subscriber's occupation required. An- nually: Broadcasting Cable Yearbook Radio 35 SI 15. Across the Dial $9.95. Microfilm Riding Gain 39 of Broadcasting is available from Uni- versity Microfilms, 300 North Zeeb Stock Index 57 Road. Ann Arbor, Mich. 48106 (35mm. Technology 49 full year $55). Postmaster. please send address corrections to Broadcasting. Top of the Week 27 1705 DeSales St., N.W., Washington. Washington 62 D.C. 20036. IrtNitatLi Op 29 1990 110s MA S CLOSED CII.(;,I; IT New York James Quello seem more BLEAK GETS BLEAKER sympathetic toward networks Nigh -stakes FNN leasor meeting at New York's Doral Hotel Friday and more willing to loosen gamblers attracted about 80, many of whom left not knowing what reins, while Sherrie Marshall to do after hearing that things are worse than thought. and Ervin Duggan lean to- Thanksgiving holiday is latest ward producers and keeping hope for Sky Cable would -be Group was told by Infotech executives that monthly losses are exceeding $4 million, half for lease agree- fairly tight grip. That leaves partners News Corp., NBC, Barrett, who has been keep- ments, most for equipment. Leasors see no benefit in Cablevision Systems and ing views close to vest. Hughes Communications, to foreclosing because it would bring little money in short or long term; instead, many expected equipment companies return from separate corners Indecency update to close latest version of pro- to try to reclaim equipment. However, group was told posed $1 billion high-power much of equipment-particularly cameras, decks and Since FCC began crackdown DBS partnership.