Broadcasting Oct 29 Reaching Over 113,000 Readers Every Week 60Th Year 1990

Broadcasting Oct 29 Reaching over 113,000 readers every week 60th Year 1990

TELEVISION / 40 RADIO / 35 BUSINESS / 52 CABLE / 58 Networks ready series Atlanta TV assembles Third quarter financial The outlook on rates, and specials for 24 radio station network results for television new program services November sweeps battle to rebroadcast its news station owners post -cable bill

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27 / GETTING OUT THE debut, to push it ahead. VOTE 44 MAJOR SERIES LOSS Along with the more than / $230 million of political The unusually short World advertising expected to Series in the first of CBS's pour into TV stations this four-year, $1.06 billion year, there is also contract with Major League confusion over how to Baseball resulted in a loss comply with the FCC's estimated at more than $100 statutorily mandated lowest million. But CBS said the unit charge requirement long -term value of the for campaign spots. contract, including its promotional impact on 49 / K PRIME PRIMED regularly scheduled programing, has yet to be Burning the midnight oil seen. last week and this, K Prime engineers say they are 49 / SMPTE EQUIPMENT ready to launch the nation's first midpower direct-to- ROUNDUP home satellite television Rival composite digital service next Monday, videotape formats were Nov 5. About 100 demonstrated on the consumers in scattered test exhibit floor during the markets, most of them Society of Motion Picture uncabled, have committed and lèlevision Engineers to taking the three- to six -foot conference in New York dishes to receive seven (Oct. 13 -16). Digital TV superstations and three pay - K Prime to launch in seven days (page 29) transmission and studio per -view signals. K Prime automation equipment were expects to grow from about 34 / F1111 TAKES ANOTHER Bureau elected its new board also prominent at the 30 to 120 test distributors, NIT members and named Rick exhibition. But the 1990 and from 100 to 40,000 Buckley, Buckley Earl Brian has been SMPTE exhibition was subscribers by next Broadcasting RAB replaced as chief executive smaller and more lightly June-on its way to 300,000 chairman. The board also officer of FNN and its attended than usual, break-even subs by 1993. approved a marketing plan mainly due to unhappiness parent Infotech. li.vo new co- designed to increase radio's CEO's have been assigned with the New York site 33 / NDTV ON $12 share of advertising (page 51). The exhibition the task of getting the money. MILLION OR LESS companies' financial will not be returning there houses in order and selling until at least 1994. CBS and the Public 40 / GEARING UP FOR Service have off some or all of Broadcasting SWEEPS released the preliminary Infotech's businesses. 52 / FLAT QUARTER results of separately The network television Third quarter financial conducted studies that 35 / RADIO -TV season heads into its results for Capital estimate total TV station CONNECTION November sweeps period Cities/ABC and other TV conversion costs will with an emphasis on high - broadcasters show flat to Cox's WSB -TV Atlanta range between $5 million and visibility programing. modest earnings has brought together a 24- $12 million, assuming that Moving away from multi - comparison to last year's station radio network to the conversion is spread over night mini -series, both third quarter. ESPN simulcast its six o'clock several years and that the ABC's and NBC's sweeps baseball newscast. Radio stations earnings are hurt by FCC selects an all -digital programing are anchored rights fees. transmission system. The also will function as stringers by two -part, four-hour numbers are significantly for the ABC affiliate. movies. CBS is relying on 53 COMPARATIVE more optimistic than an a slate of made -for -TV / QUESTIONS study that suggested a movies, specials and three earlier 35 / RAB NEWS range of $10 million to theatrical movies making Some advertisers are upset $38 million. The Radio Advertising their network television with the way the standards

4 This Week Broadcasting Od 29 1990 and practices departments and the Association for at the networks are handling Maximum Service comparative commercials. Television filed joint Comparative ads - comments opposing the commercials that attack or implementation of T- mock competing products by NET, a wireless interactive name -are rampant in TV system in the UHF automobile, band, because the spectrum telecommunications and will be needed for soft drink industries. Coca - HDTV broadcasting. T Cola has met with the NET's developer, Radio networks and discussed the Telecom & Technology possibility of creating an Inc. , and other agency independent of the supporters of the system say networks and advertisers interactive technology to review comparative ads. should not be delayed by HDTV. 58 / WHAT NOW? With the demise of the 68 / FOX IAUNOI cable bill, the industry confronts the issues on the Fox Broadcasting has minds of Congress-rate hired several key executives increase, programing at the Washington-based exclusivity, MSO ownership Fox News Services, where in programing services Sweep's stake: ABC's does Stephen King's "It" (page 40) organizers foresee a and access-and the fallout possible early 1991 launch from having no bill. propose a new multifaceted issuing guidelines on both the of its much anticipated "effective competition" form and content of national news service. The standard for determining program- length ads. hour -long daily 60 / WTBS LOOKS FOR which cable systems newsfeed should be a boon NEW LIFE should be subject to 67 / NEGATIVE for Fox's 132 WTBS(TV) Atlanta isn't municipal rate INTERACTION predominantly UHF the cable ratings king it regulation. The proposed affiliates, 18 of which once was; it has been standard would likely The National currently have nightly overshadowed by its image - result in more systems Association of Broadcasters newscasts. conscious, co -owned falling under the regulatory purview of local network, TNT. But with Founded in 1931 as Broadcasting. the plans for a new on -air franchising authorities. News Magazine of the Fifth Estate. and a nearly 1,000-title Broadcasting -Telecasting* introduced look in 1946. Television* acquired in 1961. movie package from 66 / SELF -GUIDANCE INDEX Cablecasting* introduced in 1972. MGM/UA, the superstation Broadcasting/Cable introduced in 1989. The National Infomercial *Reg U.S. Patent Office. Copyright is looking to make sure it 1990 by Broadcasting Publications Inc. Marketing Association used Advertisers Index 86 stays on top of the cable Incorporating heap. its first annual conference Business 52 to take guidance from Cable 58 The fifth Estate Congress and federal 62 / FCC CABLE ACTION Changing Hands 54 TELEVISION. agencies, and to show its Classified Advertising 75 FCC is planning to intent to curb its own, Closed Circuit 6 Broadcasting The industry looks beyond the cable bill (page 58) Datebook 14 Cable Editorials 90 Broadcasting (ISSN 0007 -20281 is pub- Fates & Fortunes 83 lished 52 Mondays a year by Broadcast- ing Publicátions Inc.. 1705 DeSales Fifth Estater 87 Street. N.W., Washington. D.C. Focus on Finance 56 20036. Second -class postage paid at Washington. and additional of- For the Record 70 D.C., fices. Single issue $2 except special is- In Brief 88 sues $3.50 (50th Anniversary issue Journalism 68 S10). Subscriptions. U.S. and possessions: one year $70, two years $135. Masthead 22 three years $190. Canadian and other Monday Memo 25 international subscribers add $20 per year. U.S. and possessions $350 yearly Open Mike 23 for special delivery. $100 for first- class. Programing 40 Subscriber's occupation required. An- nually: Broadcasting Cable Yearbook Radio 35 SI 15. Across the Dial $9.95. Microfilm Riding Gain 39 of Broadcasting is available from Uni- versity Microfilms, 300 North Zeeb Stock Index 57 Road. Ann Arbor, Mich. 48106 (35mm. Technology 49 full year $55). Postmaster. please send address corrections to Broadcasting. Top of the Week 27 1705 DeSales St., N.W., Washington. Washington 62 D.C. 20036.

IrtNitatLi Op 29 1990 110s MA S CLOSED CII.(;,I; IT

New York James Quello seem more BLEAK GETS BLEAKER sympathetic toward networks Nigh -stakes FNN leasor meeting at New York's Doral Hotel Friday and more willing to loosen gamblers attracted about 80, many of whom left not knowing what reins, while Sherrie Marshall to do after hearing that things are worse than thought. and Ervin Duggan lean to- Thanksgiving holiday is latest ward producers and keeping hope for Sky Cable would -be Group was told by Infotech executives that monthly losses are exceeding $4 million, half for lease agree- fairly tight grip. That leaves partners News Corp., NBC, Barrett, who has been keep- ments, most for equipment. Leasors see no benefit in Cablevision Systems and ing views close to vest. Hughes Communications, to foreclosing because it would bring little money in short or long term; instead, many expected equipment companies return from separate corners Indecency update to close latest version of pro- to try to reclaim equipment. However, group was told posed $1 billion high-power much of equipment-particularly cameras, decks and Since FCC began crackdown DBS partnership. This plan field editing equipment-is "lost," perhaps as much as on broadcast indecency three - calls on at least two, probably two -thirds of leased inventory. Group's best hope is that and -half years ago, nine sta- three, of companies to con- company will be sold to large company that can carry tions have paid fines for air- tribute less than originally Infotech's debt. Group was told that Time Warner and ing programing agency planned $75 million each in CapCities /ABC are two most serious, and financially deemed indecent. Latest to startup funds. capable, prospective buyers. Neither is said willing to write check to federal trea- Sources close to negotia- commit until current audit is completed, although sources sury was KLOL(FM) Houston. tions suggest that News at Infotech say deal may be struck sooner. Mystery man, FCC hit stations with $6,000 Corp. and NBC -both un- believed to be Sean Mathis, has stepped into picture to notice of apparent liability happy with death of program help two new co- chairmen (see story page 34) plan Info - (NAL) two weeks ago for access legislation and both tech strategy. material broadcast early this under pressure from investors year during morning drive to minimize debt -are in po- [Mark] Stevens and [Jim] sition to leverage their shares standing legal battle with network programs. But how Pruett Show. downward on threat of par- U.S. Treasury Department far agency goes in lifting cur- Two other stations are con- ents nixing deal. Complete over telecast of Pan Am rent prohibitions is open testing NAL's and five have confidence of Hughes and Games from Cuba in August question. Chairman Alfred responded to letters of inqui- parent GM are "still driving 1991. CC /ABC attorney said Sikes and commissioner ry about alleged indecency this," making reduction in Friday (Nov. 2) was "not an Hughes' share unlikely, said unrealistic target" for resolu- one, but Cablevision, chaired tion in case, originally by gung-ho Charles Dolan in prompted by network's at- programing partnership with tempt to pay $6.5 million in less bullish NBC, may be rights fees to communist - caught in middle. ruled country. Previous court In any case, negotiation decisions ruled deal as viola- track record so far, and heavy tion of Trading With the Ene- News Corp. debt (board my Act. meeting in Adelaide, Austra- lia, issued no definitive news by press time), would have Washington battalions of attorneys derail- Key vote BAYLISS BASTING ing closure again. End of year, when Hughes has said Will FCC Commissioner An- The fifth annual Bayliss Foundation Media Roast was held in real system building must be- drew Barrett emerge as swing New York's Plaza Hotel last week to honor and parboil Kerby gin, may prove point of no vote on financial interest and Confer, chairman, Keymarket Communications. Standing, return for current set of play- syndication rules? That's way from left; Joe Bayliss, Bayliss Media Foundation; Frank Mar- ers. things are shaping up on inello, long time Confer friend from Glen Burnie, Md.; Frank eighth floor of FCC on con- Boyle, Frank Boyle & Co.; Jerry Acthley, KSSN -AM -FM Little troversial issue. All five com- Rock, Ark.; Paul Rothfuss, Arrow Communications; Jim End in sight? missioners agree rules will be Long, FirstCom Broadcast Services; Tim Menowsky, Com- Executives at Capital Cities/ relaxed and that broadcast munications Equity Associates. Seated, from left; Paul Kagan, ABC and Turner Broadcast- networks will receive some Paul Kagan Associates; Kathy Marien, Communications Equi- ing System said settlement is measure of freedom to ac- ty Associates; Confer's wife Judy; Kerby Confer, and Joe likely by end of week in long- quire equity and syndicate Amaturo, Treemont Group.

Cloud Graph roodcasNng Od 29 1990 Get Real!

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z o j ó 0ó awav, wHCO E zVU3 3uA<Ñ o I that are often prelude to Bros.' Chipmunks Go To the NAL's. Seven should not get Movies (NBC), and Mura- hopes up. FCC official in- kami Wolf Swenson Inc.- volved in indecency enforce- Group W's Teenage Mutant ment could not recall single Ninfa Turtles (CBS), as "ef- case where action, once be- fective cross -promotion of gun with NAL or inquiry let- each other's children's pro- ter, ended in dismissal. graming efforts." In another enforcement effort, FCC sent out last week Chicago letters of inquiry concerning possible violations of politi- Comparing notes cal advertising (lowest unit on cable charge) rules to seven more Executive committee of Na- stations, including WFAA -TV tional Cable Television Asso- Dallas. FCC would not re- ciation will hunker down at lease calls of other six until it Chicago's O'Hare Airport had confirmed that they had Hilton today (Oct. 29) for received letters. Latest batch first assessment of industry's brings to 13 number of sta- regulatory future since de- tions to receive letters. All mise of cable legislation two were among 30 radio and FRESTON'S COOL $1.1 MIL weeks ago. Following meet- television stations subject of ing, NCTA President James The stars were out at the AMC Cancer Research Center's audits by FCC last July. Au- Mooney will try to piece to- dit found most stations were "The Night of a Thousand Heroes," Oct. 19 in New York. The center honored MTV Networks Chairman Tom gether new Washington strat- charging candidates more egy for discussion Nov. 14 at Freston (left) for MTV's contributions to the center. Art- than commercial advertisers full board ists Bonnie Raitt and Paul Simon performed at the fun- meeting in Palm for time in apparent violation Desert, Calif. Centerpiece of of rules. draising ball, which was attended by 1,200 and raised $1.1 million. strategy may be FCC and upcoming proceeding aimed at Just saying no setting new "effective com- to low power FM's petition" standard for de- terming how many cable sys- will be shot In what would be blow to en- of drama, which Double- running tems are subject to rate trepreneurs with plans to use at Cannell's Vancouver, Can- regulation (see story, page In wake of Warner Bros. Do- FM translators for originating ada, production facilities, 62). If standard is tough mestic programing and retransmit- will be announced shortly. In Television Distribu- enough, much of legislative re- tion's deal to ting satellite -fed programing, national Nielsen ranking provide three energy for onerous cable leg- port (NSS) for week ending animated series to Fox Chil- FCC is expected to adopt at islation next year may be dis- Nov. 8 meeting order restrict- Oct. 14, first -run Jump Street dren's Network (see "In sipated. ing translators to purpose for generated 5.3 rating, ranking Brief"), one of these being which they were conceived- 13th among all barter pro- stripped episodes of Beetle - filling and, in some cases, grams and ahead of such real- juice, ABC's vice president Bloomington extending reach of full -power ity strips as Inside Edition of children's programing, For sale? FM stations. Vote would be (4.9 rating) and Hard Copy Jenny Trias, says network victory for National Associa- (4.1 rating). has no problem of added Fox Capitol Broadcasting is said tion of Broadcasters, which Kenney, with hour off-net- exposure of series that runs to be considering selling vigorously opposed turning work action -adventure Hunt- on ABC's Saturday morning WTFV(TV) Bloomington, Ind. translators into "low power er also scoring 6 p.m. (PT) schedule (10 a.m. ET). In (Indianapolis). Raleigh, FM" stations. victory in Los Angeles on fact, Trias confirmed that she N.C. -based group owner KTLA -TV (preliminary 7.3 rat- has eight more scripts on or- bought VHF independent out ing/ 14 share October over- der from producer Nelvana of bankruptcy two years ago Hollywood night average), said his com- Entertainment and Warner for price estimated at over Bros. for next season, and $60 million, but down from On a roll pany sees "light at the end of the tunnel" in terms of possi- considers Beetlejuice as one $73 million paid in 1984 by Buoyant over success of first - ble renewed viewer interest of strongest elements of chil- previous owners, Drexel run weekly version of 21 in hour dramas for syndica- dren's lineup. Burnham-led management Jump Street, Cannell Distri- tion. Over last five -six years Trias cited growing buyout. Helped in part by bution's president and CEO, almost all off-network dra- amount of double -running November 1989 metering of Pat Kenney, says production mas have gone cable route, syndication and network ani- market, station's ratings have division, Stephen J. Cannell but Kenney says "indepen- mated distribution deals, in- improved -according to Ar- Productions, will be produc- dent and affiliate stations are cluding Columbia Televi- bitron and Nielsen May ing new hour weekly "cops turning to first -run and off- sion's Slimer and the Real sweeps results -although and robbers" action- adven- network hours to counter-pro- Ghostbusters (on ABC), competing independent and ture for fall 1991 launch. gram glut of sitcoms in the Henson International's Mup- UHF Fox affiliate wx(N(TV), Kenney said format and title marketplace." pet Babies (CBS), Warner appears to have gained more.

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indicates new listing or changed item. (404) 928 -0333. Buckhead, Atlanta. Information: (212) 682- 2500. Oct. 30-Cable Television Administration and Marketing Society "homes passed" manage- Oct. 31- Deadline for entries in radio promo- THIS WEEK ment seminar. Fort Lauderdale, Fla. Informa- tion contest Sponsored by Georgia Association tion: (703) 549-4200. of Broadcasters. Information: GAB, 500 Sugar Oct. 28-31- Canadian Association of Broadcas- Mill Road, suite 240A, Atlanta, Ga., 30350. Oct. 30 -NOv. Utilities Telecommunications terslWestern Association of Broadcast Engineers 1- Council board of directors meeting. Capitol Hil- Oct. 31 -Nov. 1- "Broadcast Diversity in East- annual convention and trade show. Edmonton ton, Washington. Information: (202) 872 -0030. ern Europe: The Challenges of the 1990's,' Center, Edmonton, Alberta. Infor- Convention forum sponsored by Center for Strategic & Inter- mation: (613) 233 -4035. Oct. 30 -Nov. 4-National Black Media Coalition national Studies in association with International Oct. 28-Nov. 1- Technology studies seminar annual conference. Hyatt Regency, Bethesda, Media Fuhd and National Association of Broad- for educators sponsored by Gannett Center for Md. Information: (202) 387 -8155. casters. National Press Club and Gannett Foun- Media Studies. Gannett Center, Columbia Uni- dation, Washington. Information: Michael Oct. 31 -"The New Phase in Network Market- versity, New York. Information: (212) 280 -8392. O'Hara Garcia, (202) 775-3263. ing," drop -in luncheon featuring George Oct 29-31-Third annual international confer- Schweitzer, senior VP, communications, Oct. 31 -Nov. 3- Sportel, "first international ence on interactive entertainment, InterTain- CBS/Broadcast Group, sponsored by National television program market devoted solely to ment '90, co-sponsored by Alexander & Asso- Academy of Television Arts and Sciences, New sport." Participants will include broadcasters, ciates and NYNEX Corp. Marriott Marquis, New York chapter. Copacabana, New York. Informa- cable. satellite and DBS programers. Loews York. Information: (212) 382 -3929. tion: (212) 768-4510. Hotel, Monte Carlo. Information: Vital Commu- nications, (201) 869 -4022. Oct 30 -Women in Cable, Atlanta chapter. Oct. 31- " 'Terrific! Let's Do It!' or Convincing breakfast meeting. Speaker: Margaret Riche - Your Clients to Buy Your Ideas," personal de- Nov. 1 -Cable Television Administration and bourg, president, Richebourg Marketing. Wes- velopment seminar sponsored by American As- Marketing Society "homes passed" manage- tin Lenox, Atlanta. Information: Pam Hayes, sociation of Advertising Agencies. Ritz Carlton ment seminar. New York. Information: (703)

MAJOR MEETINGS

Oct. 30 -Nov. 4- National Black Media Coali- Feb. 27 -March 1, 1991 -Texas Cable Show, ation national advertising conference. Opry- tion annual conference. Hyatt Regency, Bethes- sponsored by Texas Cable TV Association. San land, Nashville. da, Md. Antonio Convention Center, San Antonio, Tex. June 11-13, 1991-ABC-TV annual affiliates Nov. 1416 -Television Bureau of Advertising March 6-9, 1991 -22nd annual Country Radio meeting. Century Plaza, Los Angeles. annual members meeting. Loews Anatole, Dal- Seminar, sponsored by Country Radio Broad- June 16-19, 1991 -Broadcast Promotion and las. casters. Opryland Hotel, Nashville. Information: Marketing Executives & Broadcast Designers (615) 327 -4487. Nov. 17 -19-LPTV annual conference and ex- Association annual conference. Baltimore Con- position, sponsored by Community Broadcast- March 24-27, 1991-National Cable Television vention Center, Baltimore. ers Association. Riviera, Las Vegas. (800) 225- Association annual convention. New Orleans June 18-21, 1991 National Association of Convention Center, New Orleans. - 8183. Broadcasters summer board meeting. NAB Nov. 28-30-Western Cable Television Confer- April 7 -9, 1991 -Cabletelevision Advertising headquarters, Washington. ence & Exposition, sponsored by Ca- Bureau 10th annual conference. Marriott Mar- California July 24-27, 1991 Television Adminis- quis, New York. -Cable ble Television Association. Anaheim Conven- tration and Marketing Society annual confer- tion Center, Anaheim, Calif. April 15-18, 1991-National Association of ence. Opryland, Nashville. Jan. 3-6, 1991 Association of Independent Broadcasters 69th annual convention. Las Ve- - Aug. 25-27, 1991- Eastern Cable Show, spon- Television Stations annual convention. Century gas Convention Center, Las Vegas. Future con- sored by Southern Cable Television Associa- Plaza, Los Angeles. Future convention: Jan. 7- ventions: Las Vegas, April 11 -14, 1992, and Las tion. Atlanta. 10, 1992, Fairmont Hotel, Stanford Court and Vegas, May 1 -4 (tentative), 1993. spon- Mark Hopkins Hotel, San Francisco. April 19 -24, 1991- MiP -TV, international tele- Sept. 11 -14, 1991 -Radio '91 convention, by National Association of Broadcasters. Jan. 14-18, 1991 -28th annual NATPE Inter- vision program marketplace. Palais des Festi- sored Francisco. national convention. New Orleans Convention vals. Cannes, France. Information: (212) 750- San Center, New Orleans. 8899. Sept. 25-28, 1991-Radio - Television News Di- rectors Association international conference Jan. 21 -23, 1991-Satellite Broadcasting and April 21 -24, 1991- Broadcast Cable Financial Denver. Communications Association trade show. Bal- Management Association 31st annual conven- and exhibition. ly's, Las Vegas. Information: (800) 654 -9276. tion. Century Plaza, Los Angeles. Future con- Oct. 3-6, 1991 - Society of Broadcast Engineers ventions: April 22 -25, 1992, New York Hilton, fifth annual national convention. Houston. Infor- 'Jan. 24-27, 1991 Advertising Bureau -Radio New York, and April 28 -30, 1993. Buena Vista Managing Opryland Hotel, mation: 1- 800 -225 -8183. Sales Conference. Palace, Lake Buena Vista, Fla. Nashville. Oct. 10-14, 1991 -MIPCOM, international film May 15-18, 1991 - American Association of Ad- and program market for TV, video, cable and Jan. 25-29, 1991-National Religious Broad- vertising Agencies annual convention. Greenbri- Washing- satellite. Palais des Festivals, Cannes, France. casters annual convention. Sheraton er, White Sulphur Springs, W.Va. ton, Washington. Information: (212) 689 -4220. May 15-19, 1991 public radio -Annual confer- Oct. 26-30, 1991 -Society of Motion Picture Jan. 25-31, 1991- National Association of ence, sponsored by National Public Radio. Ritz-Carl- and Television Engineers 133rd technical con- Broadcasters winter board meeting. Sheraton, New Orleans. ton, Naples, Fla. ference and equipment exhibit. Los Angeles. May 16-19, 1991 American Worsen in Radio Future conference: Nov. 11 -14, 1992, Metro To- Feb. 1 -2, 1991-Society of Motion Picture and and Television 40th annual convention. Omni ronto Convention Center, Toronto. Television Engineers 25th annual television Hotel, Atlanta. Future convention: May 27 -30, conference. Westin Detroit, Detroit. Future con- 1992, Phoenix. July 2 -7, 1992- International Broadcasting ference: Jan. 31 -Feb. 1, 1992, Westin St. Fran- Convention. RAI Center, Amsterdam. Informa- cis, San Francisco. June 8- 11,1991- American Advertising Feder- tion: London-44 (71) 240 -1871.

14 Dalattoaln traadcaslino Od 29 1990 VERY FEW GAME SHOWS STAND THE TESX,OF TIME...

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. . "-q;..4 - "Voices and Visions: College Broadcasters tion. Diplomat Hotel, Miami. Information: Christi ca. Center auditorium, New York. Information: Forging the '90's." Keynote speaker: Quincy Shea, (305) 325 -2465. (212) 836 -3050. Jones, producer of music, film and television Dec. National Broadcasting Society-Alpha Ep- Dec. 12Academy of Television Arts and Sci- and head of Quincy Jones Entertainment. 1- silon Rho New England regional meeting. Fra- ences forum luncheon. Speakers: J. Nicholas Brown University, Providence, R.I. Information: mingham, Mass. Information: Donna Walcovy, Counter Ill, Alliance of Motion Picture and Tele- (401) 863-2225. (508) 626 -4698. vision Producers, and Alfred DiTolla, Interna- Nov. 16- National Broadcasting Society-Al- tional Alliance of Theatrical Stage Employes. 18- Dec. Michigan AP Broadcasters Association pha Epsilon Rho south regional meeting. Mem- 1- Topic: "New Technologies and Industry regional meeting for southern Michigan. Ann phis. Information: Ken Lane, (501) 972 -3070. Changes." Beverly Hilton, Los Angeles. Infor- Arbor, Mich. Information: Geoff Haynes. (313) mation: (818) 953 -7575. Nov. 17-19 --LPTV annual conference and ex- 259-0650. position, sponsored by Community Broadcasters Dec. 12- American Women in Radio and Televi- Dec. 2- Poynter institute for Media Studies Association. Riviera, Las Vegas. Information: 7- sion, Washington chapter, Christmas party. seminar, "Broadcast: Video Graphic Design." (800) 225 -8183. Washington. Information: MacKenzie Kearney, Poynter Institute, St. Petersburg. Fla. Informa- (202) 820 -2048. Nov. 19-18th annual International Emmy tion: (813) 821 -9494. Awards gala, sponsored by the International Dec. 14- Deadline for entries in Academy of Dec. 3-4-"Litigating Copyright, Trademark Council of the National Academy of Television Arts Television Arts and Sciences 12th annual college and Unfair Competition," seminar co -spon- and Sciences. Sheraton Centre, New York. Infor- television awards. Information: (818) 953 -7575. sored by Practising Law Institute and California mation: (212) 489 -6969. Continuing Education of the Bar. Beverly Hilton, Dec. 13-"Is There a Future for Public Televi- Nov. 20- Federal Communications Bar Associa- Los Angeles. Information: (212) 765 -5700. sion? What Should It Be ?" seminar sponsored tion monthly luncheon. Speaker: Paul Taglia- by Center for Communication. Center auditori- Dec. 3-4-Financial Times 11th conference bue, NFL commissioner. Washington Marriott. um, 570 Lexington Avenue, New York. Infor- on World Telecommunications. London. Infor- Washington. Information: (202) 833-2684. mation: (212) 836 -3050. mation: 071 -925-2323. Nov. 21- 23- "Managing the Communications Dec. 13-14 -SPAN "Capitol Experience" Dec. 3-9-Africa 'Telecom '90, sponsored by Mix in the Orient and the Pacific," seminar seminar "to provide cable operators with in- Posts and Telecommunications Corp. of Zimbabwe designed to assist advertising professionals sight into the network's programing philoso- and international Telecommunication Union. working in the Pacific Rim, sponsored by Asso- phy, reasons to carry C -SPAN and ways to Theme: "Mobilizing Resources for Develop- ciation of National Advertisers. Sheraton Hong promote it among their general audience." C- ment." Harare International Conference Center Kong, Hong Kong. Information: (212) 661- SPAN headquarters, Washington. Information: and Sheraton Hotel, Zimbabwe. Information: 8057. (202) 737 -3220. 41 -22- 730-5244. Nov. 27 per view conference, sponsored Dec. 13-16-Focus news workshop for radio -Pay Dec. "An Evening with Bill McCarter (presi- by Cable Television Administration and Marketing 4- reporters and producers working in bilingual dent, WTTW)," part of screening exhibition, Society. Anaheim, Calif. Information: Bob Wes- environments, sponsored by Alaska Public Ra- "WTTW /Channel 11: A 35th Anniversary Cele- terfield, (703) 549 -4200. dio Network and Corporation for Public Broad- bration," which runs Oct. 3 -Dec. 3, at Museum casting and hosted by Western Public Radio Nov. 27 -"How Does the Press Cover Eco- of Broadcast Communications. Museum, Chica- and KQED -FM San Francisco. San Francisco. nomic Abuse ?" seminar sponsored by Center go. Information: (312) 987-1500. Information: Karen Cox, (907) 563 -7733. for Communication. Panelists include Lou Dec. 4-5 -"The Economic Outlook for 1991," Dobbs, CNN, and Robert Krulwich, correspon- Dec. 17-211- "Fiber Optic Installation, Splicing, conference for journalists sponsored by Wash- dent, CBS News. Center auditorium, 570 Lex- Maintenance and Restoration for Cable TV Ap- ington Journalism Center. Watergate Hotel. ington Avenue, New York. Information: (212) plications," training class offered by Siecor Washington. Information: (202) 337 -3603. 836-3050. Corp. Siecor, Hickory, N.C. Information: (704) Dec. 4-6-Cable Television Administration and 327 -5000. Nov. 28-30-Western Cable Television Confer- Marketing Society service management master ence & Exposition, sponsored by California Ca- Dec. "On Location at Channel 13 course. Los Angeles. Information: (703) 549- 18- blé Television Association. Anaheim [WNET]," tour sponsored by Center for Commu- Convention 4200. Center, Anaheim, Calif. Information: (415) 428- nication. Information: (212) 836 -3050. 2225. Dec. 4-7 -Cable Television Administration and Dec. 31- Deadline for nominations for Break- Marketing Society sales management master Nov. 29-American Sportscasters Association through Awards, sponsored by Women,Men course. Orlando, Fla. Information: (703) 549- sixth annual Hall of Fame dinner. Marriott Mar- and Media, a national research institution of 4200. quis, New York. Information: (212) 227-8080. University of Southern California, School of Dec. 4-7-Arbitron radio advisory council Journalism, honoring "media industry's most Nov. "An Evening with John Callaway 29- meeting. Laguna Niguel, Calif. significant breakthroughs in the portrayal and (Chicago Tonight and Callaway Interviews)," part employment of women." Information: (213) of screening exhibition, "WTTW/Channel 11: A Dec. Poynter Institute for Media Studies 5-8- 743 -8180. 35th Anniversary Celebration," which runs Oct. seminar, "Broadcast: News Graphics for Pro- Dec. 31-Deadline for applications for National 3 -Dec. 3, at Museum Broadcast Communica- ducers." Poynter Institute, St. Petersburg, Fla. of Association of Hispanic Journalists annual 6chol- tions. Museum, Chicago. Information: (312) Information: (813) 821 -9494. arship awards. Information: Patricia Rodriguez, 987 -1500. Dec. 6- 7- "Telecommunications Policy and (202) 783-6228. Nov. 30- Marketing to Youth: New Forms of Regulation: The Year Ahead," seminar co- Communication," seminar sponsored by Cen- sponsored by Practising Law institute and Fed- ter for Communication featuring executives of eral CommunicationsBar Association. Capitol Hil- Fred /Alan Inc., entertainment-based "youth ton, Washington. Information: (212) 765 -5700. JANUARY 1991 advertisers" associated with MW. Center au- Dec. Deadline for entries in Edward R. ditorium, 570 Lexington Avenue, New York. 7- Association of Independent Television Murrow Award, which honors an individual Jan. 3-6- Information: (212) 836 -3050. Century Plaza, Los whose work has fostered the growth, quality Stations annual convention. Angeles. Nov. 30-Deadline for entries in 15th annual and image of public radio, sponsored by Cor- Television Bureau of Advertising/Automotive Com- poration for Public Broadcasting. Information: Jan. 6-8 -Cable Television Administration and mercial Competition, for automotive dealers and (202) 879 -9772. Marketing Society research conference. Scotts- dealers associations, their ad agencies or NB dale, Ariz. Information: (703) 549 -4200. Dec. 8 Associated Press Broadcasters remember TV stations. Information: Lauren -Texas gional for in Commendation Schachter, NB, (212) 486 -1111. seminar. Corpus Christi Marriott, Cor- Jan. 7- Deadline entries pus Christi, Tex. Information: Diana Jensen, Awards, sponsored by American Women in Ra- (214) 991 -2100. dio and Television. Information: (202) 429 -5102, AWRT, suite 700, 1101 Connecticut Avenue, Dec. 11 Technologies: Fiber Optics -"New N.W., Washington, D.C. 20036. and the Opening of Communications," semi- DECEMBER nar sponsored by Center for Communication. Jan. 8- Deadline for entries in "RadioBest" Among speakers: Reese Schonfeld, president, Awards for creative radio advertising, spon- Dec. 1-National Academy of Television Arts and Current Trends Productions; former president, sored by Twin Cities Radio Broadcasters Associa- Sciences Miami chapter Emmy Awards presenta- CNN, and past president, Optic Fiber in Ameri- tion. Information: (612) 544 -8575.

111 oalaMak daa4mslig Oct 29 1990 The truth about agents and casting directors Performers unions: Are they right for you? How to audition Tips on starting out, and what to do when you get a real job

Based on a broadcasting course Cronauer taught for five years at the New School for Social Research in Manhattan, this book and audio tape companion is essential for aspiring broadcasters and actors alike. It teaches something that is primarily an acting skill: how COPY to take another person's words and convey them as though they were your own. "Adrian has written a comprehensive guide. In fact, everything you've ever wanted to know FREE AUDIO TAPE about how to read copy is contained in this book." "7° READMiAni COPY Ed McMahon - "Stimulating for the novice, and I'd like to recommend some parts to several highly paid pros." - Peter Allen A cassette tape, included free Voice of the Texaco Metropolitan Opera with each purchase of How Broadcasts to Read Copy, provides you with actual examples of Adrian Cronauer is one of the most famous voice -overs. Each selection broadcasters around today, thanks in part to on the tape complements the Robin Williams' award -winning portrayal of him information in the text. in the movie Good Morning Vietnam. Cronauer Specific procedures, now has written a book for both professional techniques and principles are announcers and aspiring broadcasters: How to demonstrated. Read Copy: Professionals' Guide to Delivering Voice and Broadcast Commercials. This -Overs Cronauer gained world fame as an Armed out in great book, Cronauer states, "points Forces DJ in Vietnam. He has also worked as detail the most important aspect of DJ work an anchorman (WIMA -TV), operations manager kinds of broadcasting): how to (and almost all and program director (WFRT -TV), and station job reading copy and sounding do a good manager (WPVR -FM). Mr. Cronauer spent natural on the air." many years in New York City with station WQXR and as a freelancer. Cronauer focuses on: ISBN: 0- 929387 -14 -7 Working with recording studios 200 pages 25 minute audio cassette Using your voice to its best advantage $29.95 (cloth) Words to stress and not to stress What common mistakes mark an amateur from a professional Broadcasting Book Division He offers dozens of tips to help an announcer in 1705 DeSales Street, N.W. his or her career: Washington, DC 20036 Marketing yourself or call 1- 800 -638 -7827 to use VISA or MC Understand Hispanic Media

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I "Bel la, you're } ng, you're lying, you're lying. and you're good at lt." Morio Cuomo os reported by The New York Times Sops. S, 1977

Concern over campaign ads, past and present: From People for the :American Way's compilation apolitical advertising problems.

POLITICAL ADVERTISING: GOOD NEWS/BAD NEWS It's still a bonanza for broadcasters but a pain in the neck as well; gross may reach $300 million by Nov. 6

W9th over $230 million of politi- ahead of the presidential election year of ing the bottom line," said Ed Quinn, cal advertising expected to 1988. vice president and general manager, pour into television stations The locales with the highest volume KGTV(TV) San Diego. KOFY-TV San Fran- this year, you would think broadcasters of political advertising include Califor- cisco General Manager Jim Gabbert said would be down on their knees praising nia, Texas, Florida and Massachusetts, his station is 10% ahead in the fourth the American system of democracy and where there are highly contested guber- quarter. For KCRA -TV Sacramento, reve- the spending it encourages. natorial races. Bruce Marson, vice presi- nue from political advertising material- But confusion over how to comply dent and general manager, WNEV -TV ized later than expected. Said General with the FCC's statutorily mandated Boston, said: "Politics has been a life- Manager John Kueneke: "It was not un- lowest unit charge requirement for cam- saver for us in this quarter because both til October when our political projec- paign spots and disillusionment with po- locally and nationally, the money is just tions were met." litical advertising has left many broad- not out there." It is estimated the race Some broadcasters are doubly casters looking forward to Wednesday, for governor of Massachusetts, between blessed. For example, stations in Omaha Nov. 7. Democrat John Silber and Republican get advertising for races both in Nebras- According to the Television Bureau of William Weld, will mean anywhere ka and in neighboring Iowa. The same is Advertising, 1990 political ad revenues from $5 million to $10 million to Boston true for Rhode Island where stations nor- will reach at least $230.5 million (the broadcasters. mally hurting for revenue because of the lion's share to national spot and local, In California, the race for governor, economy in New England are having only $500,000 to networks) and may go between Democrat Dianne Feinstein and great fourth quarters. as high as $305 million. According to Republican Pete Wilson, is providing But not every market is having a great the association, political spending for broadcasters with much needed financial election year. In New York, for exam- the first half of 1990 was almost 34% aid. "Political advertising ensures meet- ple, it is a foregone conclusion that

Broadcasting Oct 29 1990 Top of the Week 27 Democratic Governor Mario Cuomo will general sales manager, WPHL-TV Phila- ers and rep firms that handle most of the win a third term. His chief competition, delphia: "I hope that the political adver- political advertising confused and over- Republican Pierre Rinfret, is a political tising people never find my station. I'll loaded with paperwork. novice with no money to spend. Cuomo be able to stay in business longer." Said one station rep: "The FCC has has been able to sit on his reported $8 Although many broadcasters admit made the job we do total chaos and very million campaign chest. that without political advertising budgets frustrating. Not one single station has And even those caught up in competi- would not be met, many are tired of the same interpretation of the law." The tive races wonder if they could not do what they consider the cynical approach problem, according to Thomas Sweitzer, better without political advertising. Said politicians take to advertising and a few a media buyer at Philadelphia -based Jack Mazzie, vice president and general would not mind doing away with politi- Campaign Group, is that there are sever- manager of ABC affiliate wzzM -Tv cal advertising altogether. For example, al different rates. He said: "The good Grand Rapids, Mich.: "We are having the race in North Carolina, where Re- news is that stations are finally facing up to preempt an awful lot of our regular publican incumbent Jesse Helms is fac- to the fact that they have been gouging advertisers for politicians at lower rates ing his biggest challenge in years from political candidates. The bad news is and all political dollars don't fall Democrat Harvey Gantt. At WRAL -TV that it has created a mountain of paper- through to the bottom line." Raleigh-Durham--formerly run by Jesse work." Tom Heston, general sales manager Helms-vice president and general man- The havoc, Sweitzer said, is in trying of NBC affiliate WHO -TV Des Moines, ager John Greene wishes he could just to get stations to cooperate on rebates Iowa, agrees. "The political revenue is provide free debate time instead of air- when stations overcharge for the lowest nice to have in a soft year, but it eats up ing their commercials. Said Greene: unit rate. Sweitzer said he has spent a lot inventory and there is a lot of backlash "We don't go after political advertising. of time fighting with stations that want with our regular advertisers. Not all of it I used to think there was a certain re- to send back the client's money rather is windfall money and it is not all new sponsibility to carry it, but they don't than applying the difference to more money. Even with it, we may not make address the issues. They just play on spots. "The stations don't want to do it our original budget projections." emotions." Greene continued: "Even in that way. We want to keep buying time. Somé of the displaced money is find- hard times, political advertising is not The last two weeks of the campaign is ing a home on independents that don't worth the effort." when 75% of the money is spent and get much political advertising. Linda Also not worth the effort to many there are massive refunds coming back Cochran, vice president and general broadcasters is trying to figure out how and I don't think, as hard as we'll try, manager of WLFL -TV Raleigh -Durham, the FCC wants the lowest rate charge that we will be able to put that money N.C., said her station has picked up rule interpreted. The FCC's surprise in- back into the campaign." advertisers dropped by the three affili- spection of 30 television stations last Brad Mont, vice president, Mike ates in the market. Said Jan Dickler, July seems to have left those broadcast- Murphy Media, is faced with the same dilemma. "It will be interesting to see AT PRESS TIME MGM/UA PATHE MERGER STILL ON what happens after Nov. 6 when the rebates need to come back. What if a The never -ending sale of MGM /UA to Pathe Communications Corp. for guy loses by 1% and thought he was out $1.3 billion is on the verge of being completed. With the announcement of money when he wasn't ?" that Pathe has delivered checks totalling the $967 million necessary to Stations are also having a hard time close the deal, all that is needed now is the approval of the MGM /UA board. figuring out what they are supposed to The final act was not without surprise. Last Sunday (Oct. 22), Pathe be doing. Michael Corken, vice presi- announced that Turner Broadcasting System would pay about $200 million for dent and general manager, said: "The is the rights to 1,000 MGM/UA films for 10 years (see story, page 60). interpretation of this a monumental In a separate transaction, MGM/UA will license 300 films from its library pain. We attempt to err on the side of for use on TBS's satellite -delivered Latin America feed set to start in 1991. conservatism. When in doubt, we give And, in a forgive and forget move, Warner Brothers, a division of Time the money back." Fortunately for Indi- Warner Inc., and Pathe signed an agreement which gives Warner Brothers ana broadcasters, not only are there ma- worldwide home video distribution rights for 121/2 years to the MGM/UA, jor elections this year, but they also got Pathe/Cannon film libraries for an advance of $ I25 million. Last July, Time a boost from a battle between two Warner sued Pathe for breach of contract. The $100 million lawsuit grew out unions -the United Auto Workers and of an earlier agreement Time Warner had with Pathe regrading $650 million the American Federation of State, Coun- that the communications giant had agreed to lend to help the Paris -based ty and Municipal Employes-that spent media firm close the MGM deal. Pathe then filed a $500 million countersuit. about $ 10 million on elections this year. The Pathe -Warner deal also gives Warner worldwide home video distribu- Union elections do not fall under the lowest unit rules. tion rights to 11 current Pathe films and five current MGM /UA titles. Warner has also acquired worldwide home video distribution rights to future films One group that may have no com- produced by Pathe /MGM /UA. plaints about the confusion surrounding Of the $1.3 billion needed to make the purchase, Pathe raised $600 million the lowest unit rate rules is lawyers. in equity financing; how they raised the money has been and continues to be Almost every station manager inter- the subject of much speculation. Most of the remainder came from viewed by BROADCASTING said they MGM/UA's purchase of Pathe's assets, including the Cannon library. Pathe have been in constant contact with their will then turn around and pay MGM /UA shareholders to close the deal. Washington counsel throughout election According to the terms of the merger, MGM/UA shareholders are to receive season regarding advertising practices. As it: all $17.50 a share. In July, Pathe paid shareholders $4 with money it had in an one broadcaster put "We're when escrow account making the total $21.50 per share. -Jr going to be damned happy the election is over." -lf

4I Top of the week Broadcasting OA 29 1990 PRIMES-1- minus 7 and counting

Earth stations at K Prime headquarters will begin feeding Primestar signals Nov. 5, seven days from today. K Prime midpower direct -to -home satellite service ready to begin beaming, initially to handful of subscribers across nation; targeting unwired homes at first, and already competing directly in some markets, cable operators speak guardedly of varying approaches to pricing and marketing menu of seven superstations and three pay - per -view channels

Next Monday, Nov. 5, almost two spective end of a test marketing period, national research projects" have esti- years after nine major cable oper- said Smith who emphasized that each mated that Primestar will penetrate ators began to discuss the idea, K distributor will be a free agent in how it 11.6% of uncabled homes, 6.6% of ca- Prime Partners will launch the nation's prices and promotes Primestar. Estimat- ble subscribers and 4.8% of wired but first midpower Ku -band direct broadcast ing that as many as 40,000 mostly non - nonsubscribing homes, he added. satellite (DBS) service, employing 10 cabled homes will have subscribed to According to Gary Traver, vice presi- transponders aboard GE Americom's Primestar by next summer, K Prime ex- dent of system operations, K Prime will 45 -watt Satcom K- I satellite with seven pects to reach a break -even 300,000 adopt a video compression scheme by superstations and three pay -per -view subs by 1993 said Smith. Two "sizable, spring 1991 and implement it by early services. 1992, expanding its channel As of last week, said Jeffrey capacity-and perhaps demand Smith, vice president of mar- for the service-by a factor of keting for K Prime, approxi- four, eight or more. mately 100 consumers had At K Prime's suburban Phil- "put down money" to receive adelphia headquarters last K Prime's ' Primestar' pro- week, Traver and Thaddeus graming. More than 20 of the Mazurczyk, vice president of .92- to I.8 -meter (3- to 5.9- engineering, were overseeing foot) antennas designed to re- final installation of rooftop an- ceive it had been installed at tennas and other Primestar homes in a handful of markets transmission equipment. Tem- across the nation, as 30 cable porary facilities pulled down a systems prepared to distribute C -band feed, and sent up, and the service and equipment by pulled down again, a Ku feed year's end. of the system's test signal, Up to 120 distributors are WTBS(TV) Atlanta. Subscriber expected by next June, the pro- Smith and prototype dish authorization and encoding

Broadcasting Od 29 IOW TM ai 1M Weak !1! IRD's in and out of use has been mapped out, said Traver. Warner's Pri- mestar leases include six -month terms and are automatically renewed unless Warner is notified within 30 days. Only one of the superstations offered by K Prime, KTLA, already appears on Warner's 40- channel Bakersfield system. Not surprisingly then, although Warner's "target is uncabled homes," said Boulet, "we already have inquiries from current cable subs," which have constituted a "very small percentage" of his 45 K Prime sales. Abram Patlove, vice president, planning and development, Comcast, said the company is looking at an introduc- Last step: Integrating K Prime's transmission facilities tory installation price of $49.95, with a monthly rate of $29.95, which includes equipment stood wired, lit up and hum- Newhouse Broadcasting, TCI, United equipment rental, in its Mississippi test ming. Artists Entertainment, Viacom Cable markets. Patlove said Comcast will use a At the receiving ends, at least one and Warner Cable. variety of marketing techniques, includ- distributor, Warner Cable in Bakers- But in Bakersfield, where Warner and ing radio, newspaper, direct mail and field, Calif., received its first shipment Cox Cable are "competing for the same direct sale, and will market to both cable of Scientific- Atlanta's (S -A) Phase I, B- customers," information sharing was and noncable subscribers. Comcast will MAC integrated receiver -decoders out of the question from the start, said create a new division to help sell the (IRD's) on Oct. 25, although Warner Warner's Boulet. service, although cable CSR's will also Satellite Services Project Manager A month and two weeks after Warner be involved, Patlove said. Chuck Boulet said he waited for more ATC will test several monthly price equipment to reach his target of 50 sys- points, between $19.95 and $29.96, tems in stock. with installation fees between $25 and A Phase II IRD, upgraded to offer "We have to make $50. It will market via direct mail and impulse pay per view, is not expected we door hangers, but may also place some until March-four months after K Prime sure do customer ads in the sports sections of newspapers, begins to deliver Viewers Choice I and service right with highlighting the professional teams on II and Request I; independent supersta- these the superstations. tions WTBS, WWOR(TV) Secaucus, N.J., people. We In Redding, Calif., Viacom is looking WON -Tv Chicago, WPIX(TV) New York, only get one shot." at a $150 installation fee and a monthly KTLA(TV) Los Angeles and WSBK -TV -Bill Loddiart rate of under $30, said Bill Lockhart, Boston and Fox affiliate KTVU(TV) San Viacom marketing director Viacom's marketing director for north- Francisco. ern California. There are about 55,000 From now through next June, Smith cable subscribers in the area, 30,000 said, his office will aid distributors in homes passed by cable but who are not sharing information on the success or executed its one and only Primestar mar- subscribers and 140,000 homes which failure of a broad spectrum of pricing keting effort-a local press conference aren't passed by cable, he estimated. and marketing approaches, most focus- that garnered a front page Bakersfield Lockhart said "direct mail is the key- ing on unwired homes, some on wired Californian story and local TV cover- stone," but several media will be used, homes; some selling the dishes and some age- Boulet has taken 45 orders, has including bill stuffers, cross -promotion leasing them, and many offering options installed four systems and said he will and regional editions of A/V and com- to pay higher upfront and lower monthly make no more marketing efforts whatev- puter magazines..Telemarketers will fol- fees, or vice versa. er until he is "confident that we can low the direct mail pieces, then field It is generally agreed, he said, that knock out 10 installations a week," a reps will get involved, since a site sur- success will require "face to face con- target he hopes to reach within weeks. vey is needed for dish installation. Via- tact" with potential subs, and that, al- "We know we're still dealing with com will keep installation and marketing though home dish equipment distributors the cream" who seek all available ser- support in- house, said Lockhart, although are often being contracted to install the vices, cautioned Boulet. "But we have additional staff will be added if needed. systems, distribution and billing will al- no indication yet how thick or deep that He said Viacom will probably restrict its most certainly never fall outside the ca- cream is." Warner's pricing ranges marketing efforts to a 35 -mile area. ble operator realm. from $21.95 to $34.95 per month, with The challenge, he said, will be to sell At the end of the test period, he said, a purchaser of the antenna getting a low- to people who have already turned down the information sharing will end among er monthly rate than a leasor. C -band service, by highlighting Via - the nine competing MSO partners - K Prime forbids the sale of the IRD to com's service and reputation. "We have American Television & Communica- prevent the B -MAC decoder from slip- to make sure we do customer service tions, Comcast Cable, Continental Cab - ping in large quantities into signal pi- right with these people," Lockhart said. levision, Cox Cable Communications, rates' hands. A system for tracking the "We only get one shot." -POWs

30 Te' et the Week áedtestiq Od 29 1990 FCC HEADED TOWARD FIN -SYN COMPROMISE Commission hopes to resolve dispute between networks and studios by finding a middle ground between total retention and total repeal

The FCC made clear last week it businesses in the absence of the rules, the Recognizing long ago that the FCC may significantly relax its finan- producers have pleaded for their retention. was unlikely to preserve the rules as is, cial interest and syndication rules, Having determined that the rules should the Coalition for the Preservation of the but is unlikely to repeal them, as the be reviewed in light of changes in the Financial Interest and Synidication Rule broadcast networks have urged. television market, the agency began col- has reportedly begun formulating com- The agency's intent emerges from a lecting comments on fin -syn reform last promise schemes that they will submit to 24 -page notice soliciting comments on June after the networks and producers, in the FCC when comments are due. revamping the rules in ways that would private negotiations, failed to reach a "It's incumbent on all parties to dis- give broadcasters some measure of free- compromise on a new set of rules. pense with the rhetoric and come up dom to acquire equity interest and syndi- Despite the apparent writing on the with a set of regulatory safeguards that cate network programs, but prevent wall, the networks continue to insist, at will insure that the American viewing them from dominating the programing least in public, on repeal or something public gets the diversity of programing it and syndication markets out of concern close to it. When it comes time to file has grown to appreciate," said Mickey for producers and independent television comments, said Martin Franks, vice Gardner, Washington attorney for the stations. president, Washington, CBS, "we will coalition. "It is obvious from the notice that the restate our case and we remain confident "I'm not unattracted to this," added commissioners are interested in explor- that the record will again show...that Jack Valenti, president of the Motion ing ways of allowing the networks in- there is no basis for retaining the rules." Picture Association of America, who creased participation without total repeal speaks for several major studios fighting of the rules," said FCC General Counsel changes to the rules. "I think this is very Robert Pettit, one of the notice's princi- good work. It's wide -ranging, thought- pal authors. "The good news ful and illuminates all the issues that "We are clearly looking for a middle inhabit this issue." ground," said FCC Commissioner Sherrie [for the networks] is As Duggan noted, the first round of Marshall. "There will probably be some that they will get a comments in the proceeding established relief [for networks], if we can feel com- the "polar extremes" of the networks and fortable about safeguards so we don't piece of chocolate producers. But it also introduced some skew the balance....The good news [for cake; the bad news compromise proposals that would allow the networks] is that they will get a piece the networks into production and syndica- of chocolate cake; the bad news is it won't is it won't be as big tion, but impose safeguards to protect pro- be as big a piece as they wanted." a piece as they ducers and independent stations. "Up to now, the debate has been car- The proposals came from the National ried out on the polar extremes," said wanted." Telecommunications and Information FCC Commissioner Ervin Duggan. -Sherrie Marshall Administration, the Writer's Guild of "The focus is now shifting toward find- FCC commissioner America and Fox Broadcasting Co. ing a solution that falls between total (BROADCASTING, Sept. 24). retention and total repeal." "As these proposals suggest, there are Because the networks are exposed to NBC is pleased the notice contemplates at least two fundamental approaches that far more competition than they were "radical surgery" on the rules, said Rich- we could take to permit network acquisi- when the rules were adopted 20 years ard Cotton, general counsel, NBC. "But tion of financial interests with safe- ago, said Commissioner James Quello, there is certainly no question that we think guards," the notice says. "The first of they deserve some relief from the rules. many of the alternatives [broached in the these would entail regulating in some "They are not going to get the whole notice] would be unworkable or actually fashion the negotiations that take place thing [repeal], but they are going to get counterproductive in terms of the goals when a network is interested in purchasing quite a bit," he said. they are seeking." a program from an outside producer for According to Quello, rules should be "We believe in the last analysis the exhibition on its network. The second al- retained to protect independent stations. If public interest is best served by outright temative is to somehow limit the number allowed into syndication, he said, the net- repeal or something that is very close to of types of programs in which a network works could withhold off-network pro- it with relatively minor residual safe- could acquire financial interests." grams from independents or favor affili- guards," Cotton said. The notice also asks for input on pro- ates. Despite the hard line, said one FCC posals "that would modify the domestic The FCC hopes that its rewrite of the official, the networks have privately in- syndication prohibition without eliminat- fin -syn rules will settle the decade -long dicated a "willingness to accept some- ing it." In particular, it asks whether net- controversy that has pitted the networks thing in the middle." They do not want works should be permitted "to acquire so- against the program producers. Arguing to go on the record with such talk for called 'passive' syndication rights [by the rules are no longer warranted, the fear that it would weaken their bargain- eliminating the bulk sales requirement] networks have demanded repeal of the ing position, the official said. "They see while continuing to bar them from active- rules. Convinced the networks would any ground they give as becoming the ly engaging in domestic syndication." overrun the production and syndication new floor." For its review of the prohibition against

irseillamNM Od 29 1!90 TM of Hoe Week 91 the networks' engaging in foreign syndication, the notice asks, among other ANCIER OUT AT DISNEY things, whether the prohibition "affirma- tively harms U.S. competitiveness abroad After an 18 -month tenure as president of Walt Disney's network television whether and it in fact serves to promote division, Garth Ancier has been fired after a struggle over the autonomy of competition in the domestic arena." his division. According to sources, the split came as a result of Ancier's The notice also asks whether and decision to replace one of his comedy development executives. Disney execu- when any remaining rules should apply tives, including studio President Rich Frank, disagreed with the decision to Fox and other emerging networks and although Ancier was contractually within his rights to make such a decision. whether the rules should be sunset or Disney, instead, decided to fire Ancier. "The bottom line is we didn't see eye revisited after a certain number of years. to eye on how to operate," said Frank. Since being brought on board in 1989, In the notice, the FCC sets Nov. 21 as Ancier increased the studio's exposure and this year's development had been the deadline for the first round of com- its best, with 12 pilot projects ordered and three series picked up. However, ments and Dec. 21 for the replies. NBC's Hull High was cancelled and The Fanelli Boys is hovering in the a The agency also ordered hearing Dec. bottom half of the ratings. CBS's Lenny is on hiatus but is expected back in a 14 in Washington to give parties "an op- less competitive time period. Ancier's five -year contract with Disney had portunity to present oral testimony on the three years firm and two years option. Frank said either a replacement will be proposals" to the full commissions. brought in or the division will be restructured. The networks were upset by the FCC's decision to limit comments to no more than 50 double -spaced pages. Said NBC's Cotton: "The greatest puzzle the THUMBS UP, THUMBS DOWN notice raises is: How do you respond to 23 pages of single- spaced questions in 50 double- spaced pages ?" -twi FOR NETWORK MUSICALS ABC confident of `Cop Rock', NBC cancels `Hull High'

The music died at NBC last week, up projects, which will be placed on the SILLERMAN but lives on at ABC, where ABC schedule with care," he said. Entertainment President Bob [ger Describing the start of the season as gave Cop Rock a vote of confidence one "chaotic," Iger chided CBS and NBC MERGES day after NBC confirmed it was cancel- for "scheduling and marketing schemes ling Hull High, its musical drama series. designed to lure viewers back, but in- COMPANIES At a press conference last Thursday, stead caused more confusion." Iger said Cop Rock represents an "intri- Hull High (Sunday, 7 -8 p.m.) dances cate blend of interests." He said the its way off NBC's schedule after four Legacy Broadcasting announced last network has a "heavy investment" in airings averaging a 5.9 rating /10 share in week its intention to acquire Com- the series and its creator Steven Bochco, three Sunday nights. Brandon Tartikoff, mand Communications Inc., a and that it is sufficiently pleased with its chairman, NBC Entertainment Group, transaction valued at approximately overall schedule so that it can afford to said last week NBC is considering sever- $100 million. Legacy principals are show patience with the struggling show. al possibilities to fill the time period, Robert F.X. Sillerman and Carl Hirsch. "I think the show will be held up in including moving Ferris Bueller from Command was formed by Carl Brazell years to come as brilliant, although may- Monday night and pairing it with anoth- and The Sillerman Companies. After the be ahead of its time." Iger also said er comedy to fill the hour. He also sug- acquisition is complete, Command will discussions have been held about remov- gested NBC might schedule Real Life operate as a subsidiary of Legacy, with ing the music from the show or cutting with Jane Pauley and Expose back -to- Brazell continuing as chairman and back on its use, but "I didn't think we back in the 7 -9 p.m. block, starting in CEO. could sell the audience on that idea." He January. Legacy announced earlier this year also said he has considered moving the NBC is also switching the time peri- (BROADCASTING, April 9) an agreement show -either switching it with Gabriel's ods of the Fanelli Boys, 9 -9:30 p.m., to purchase WYHY -FM Nashville and Fire on Thursday, 9 -10 p.m., or China and Dear John, 9:30 -10 p.m., both WMJI -FM Cleveland from Jacor Commu- Beach on Saturday, 9 -10 p.m., but has Wednesday night, effective Oct. 31. By nications for $32 million. In a release been advised by the sales department flipping the shows, NBC hopes to use dated Oct. 2, Jacor announced it was that ABC could stand to lose a signifi- the strength of Dear John to deliver a terminating the agreement with LBI as a cant amount of ad dollars if a move is bigger audience to the struggling The result of "breach of its obligation to made. He called the current advertising Fanelli Boys. consummate the transaction in accor- marketplace soft and said ABC feared if Tartikoff also said NBC would use dance with the terms of the agreement." the show was pulled from its time slot, another Danielle Steel novel adapted for Jacor also announced it would initiate they might have trouble replacing the television by Doug Cramer to counter - steps to collect the $1.5 million deposit advertising spots. program CBS's coverage of the NCAA made by LBI. A spokesman for the Sil- Iger preached patience for his entire basketball championship game in the lerman Companies told BROADCASTING schedule, saying that as things stand spring. NBC used movies adapted from last week the deal is still on and will now, he does not expect to make any Steel novels and Jackie Collins novels to close by year's end. Jacor executives changes until the first of the year. "We counterprogram CBS's baseball cover- were unavailable for comment. continue to put weight behind our back- age. -SC

32 Top of the Week Broadcasting Oct 29 1990 NEW HDTV ESTIMATES: $12 MILLION OR LESS Separate CBS, PBS studies chart multi -year, five -step conversion scenarios for high -definition TV simulcast transmission facilities and studio equipment; CBS predicts transitions lasting five to nine years

The worst -case cost of high- defini- tion television simulcast trans- CBS ESTIMATE OF HDTV BROADCAST STATION COSTS mission and studio production in- S rdutcwnds in 1990 dUllJlU stallation for any station will be about $12 million, spent over several years, GROUPS OF STATIONS ACQUIRING EQUIPMENT according to studies by CBS and the Group / ? 3 4 5 6 Public Broadcasting Service. That fig- # of stations 30 40 80 /60 320 640 ure could be as low as $5 million for A. Network pass -through 1,481 1,333 1,185 1,037 889 741 some small -market stations, the CBS B. Local commercial insertion 1,652 1,487 1,322 1,157 992 827 study found. C. Local play of syndicated Both networks presented preliminary non -network programs 1,057 951 845 739 633 527 findings of on -going studies on HDTV D. Local origination 3,277 2,949 2,621 2,293 1,965 1,637 conversion costs last Wednesday (Oct. E. Final plant conversion 4,113 3,702 3,291 2,880 2,469 2,058 24) in Washington. The presentations Total capital cost per station 11,580 10,422 9,264 8,106 6,948 5,790 were made during a joint meeting of two working parties within the FCC's advisory committee on advanced tele- PBS ESTIMATE OF HDTV BROADCAST STATION COSTS vision service, systems working party Final cost of transmission and studio facilities after 5 -step conversion 3 on economic assessment, and imple- Is thousand.+) mentation working party 2 on transi- . , i . Worst tion scenarios. /t, Case The two studies were conducted inde- VHF, low band (channels 2 -6) 9,502 12,050 pendently of each other using in -house VHF, high band (channels 6 -13) 9,552 12,100 personnel and were based on different UHF 9,682 12,230 sets of assumptions. Nevertheless, the results are remarkably similar. "We met nine years; the FCC will select an all - Kutzner and fellow PBS engineer with CBS in early September to compare digital terrestrial system which will al- Mark Richer presented a more detailed notes and were surprised to find that our low for lower-power transmission equip- version of the PBS cost analysis, re- plans and their plans and transitions and ment that is less expensive than NTSC; leased a week before at the Society of costs were pretty much the same. We the initial high equipment prices will Motion Picture and Television Engineers were pleasantly surprised," said James come down steadily as economies of convention in New York (BROADCAST- Kutzner, communications systems engi- scale affect the marketplace, and labor ING, Oct. 22). The PBS study starts with neer, Public Broadcasting Service, Al- costs will represent 20% of the capital many of the same assumptions as CBS, exandria, Va. spending for HDTV conversion. including multi -year phased conversion The results of the two studies are CBS divided the currently operating and conversion by large markets first. much more optimistic than the figures in U.S. TV stations into six categories PBS's best -case scenarios were based on a study from a subgroup of systems based on market size (see chart). The 30 FCC selection of an all -digital system. working party 3 led by Robert J. Ross, largest TV stations in the country, in the Capital expenditures would then likely director, broadcast operations and engi- first category, will be the first to convert include a new transmitter, antenna and neering, KYW -TV Philadelphia. The lat- to HDTV, about a year after the FCC strengthening of existing towers to hold est version of that report, released last chooses a standard. After about five both NTSC and HDTV antennas. It also spring, estimates implementation of a years those stations will have completed figured worst -case costs in case larger full simulcast HDTV station at a range their conversions, spending about antennas are needed to transmit nondigi- of $10 million to $38 million, depending $11.58 million in that time. tal signals and a second tower must be on market size (BROADCASTING, April The approximately 640 smallest sta- built. 9). tions in the country (represented by PBS's best -case estimate of transmis- The CBS study, which was presented group 6) would not begin to convert sion equipment and installation cost for by Robert P. Seidel, the network's vice until five or six years after the standard a low -band VHF station is $936,000, president, TV engineering, and Rupert is chosen and will take about seven or and the worst case is $3.484 million; Stow, consultant and former CBS engi- eight years to complete the change, un- high -band VHF, $986,000 best case, neer, begins with the assumption that der the CBS scenario. Those stations $3.534 million worst case, and UHF stations in the largest TV markets will be will have spent about $5.79 million in $1.116 million best case, $3.664 million the first to begin conversion, following that time, much less than group I be- worst case. the precedent set when the industry con- cause by the time small stations imple- By comparison, the Ross report esti- verted to color transmission. ment HDTV, prices will have dropped, mated that it would typically cost $8 Other assumptions: stations will have due to higher equipment production lev- million to install the capability to pass a phased conversions spread over five to els. network HDTV signal. 410

Broadcasting Oct 29 1990 Top of 1h. Week 33

CHIEF EXECUTIVE OUT AT AILING INFOTECH FNN head is replaced by co- CEO's, all or parts of company, including UPI, may be sold to pay off debt

ush came to shove last week as of Greenfield & Chimicles. The class although FNN ''carries way too much Dr. Earl Brian was replaced as action suit, filed in U.S. District Court debt to be easily acquired by anyone," chief executive officer of both in California, raises the point that amor- said one observer. FNN and parent Infotechnology by Alan tizing the $28 million is a fundamental Time Warner, Hearst/ABC- Viacom J. Hirschfield, managing director, accounting question that should have Entertainment Services and Tele -Com- Wertheim Schroder & Co., and Allan R. been decided outright. McNew also munications Inc. are considered poten- Tessler, member of the FNN board. As questioned why Deloitte & Touche's au- tially interested candidates (BROADCAST- interim co- CEO's, they've been as- diting opinion was withdrawn by FNN, ING, Oct. 15), as are NBC and TBS. signed the job of tidying up the compa- and said: "We can only assume that we An industry insider said Hearst/ABC- nies' finances and selling off all or parts still haven't seen the entire financial pic- Viacom, which also owns Lifetime of Infotech's businesses. ture." Television, has expressed interest, but is Buyers are beginning to line up at Pressure from both the FNN and Info - holding back until the FNN financial FNN's door, 47% owned by Infotech tech boards (of which Brian is the only house is in order. CNBC would seem a (see BROADCASTING, October 15). UPI, overlapping member) and from the likely candidate to many, but a source of which Infotech owns 97 %, and which banks is what forced Brian out, accord- questions the sense of such a buy. has for a while been seeking to form a ing to sources. He will continue as chair- CNBC has 17 million subscribers, com- joint venture to provide a much -needed man and as a director on the boards, but pared with FNN's 35 million, but only cash infusion, now seems likely to be sources said he would remain with little 17 or 18 million of FNN's subscribers sold outright. The Learning Channel, if any say over what happens to the carry the service full time. And the ben- 51% owned by Infotech, has been on the company he founded. efit of that subscriber base is shaky, block for months and accepted bids last Brian brought Tessler onto the board a according to the source, who said FNN's week (see "Closed Circuit "). year and a half ago, said a source, and one- to three -cent license fees in many Brian's departure follows what has an Infotech spokeswoman said the full cable systems has meant and will contin- been several weeks of tumult in FNN's board, including Brian, voted to bring in ue to mean difficulty in raising revenue. financial picture, including the firing of Tessler and Hirschfield. Tessler is cur- FNN also has short-term agreements its auditors, Deloitte & Touche, after rently chairman of International Finan- with cable operators, which means the clashing over a $28 million investment cial Group Inc., Ameriscribe Inc. and service could easily be pulled off sys- in FNN:PRO, as well as the firing of its International Controls Corporation. tems. TCI three weeks ago had signed a chief financial officer, Steven Bolen, in Hirschfield, formerly chief executive of- 10 -year carriage agreement with FNN, connection with questions about the pro- ficer of 20th Century Fox and Columbia but that deal, a source said, does not priety of his financial behavior. Coopers Pictures, is on leave from Wertheim require any carriage commitment. & Lybrand has been hired to conduct a Schroder in order to assume the FNN If another company buys FNN and new audit, expected to be completed by position. changes its focus, or if the channel sim- the end of November. Sale of the properties might mean ply fades away, CNBC could pick up FNN does not have sufficient operat- there could no longer be a company FNN's subscribers without having to ing cash flow now to cover its $49.5 named Infotech. Rich MacDonald, Mac- purchase FNN. CNBC is currently em- million bank loans, nor can Infotech Donald Grippo Riely Inc., said they barking on a plan to acquire 10 million cover its $20.7 million loans. Lease need to get the company in shape and new subscribers by offering $3 per sub- agreements, which could also be called sell off FNN as fast as possible. But scriber to cable operators. in, have jumped from $73 million to $88 sources said buyers probably won't While Turner has been mentioned as a million. Most of the lessors were due to move too quickly, since just what price buyer, sources point out that if FNN is meet last Friday to discuss calling in FNN would go for and just what its attractive enough, Turner board mem- their agreements, but observers indicat- finances look like won't be established bers TCI and Time Warner might want it ed it would not be in the companies' at least until the audit is completed. for themselves. Time Warner might buy interests to throw FNN into default (see Turner Broadcasting System had looked the service and use it for its own "Closed Circuit "). to buy the channel at $12 a share on less launches, such as The Comedy Channel Other problems have surfaced as well. than 19 million outstanding shares in and American Courtroom Network. Or The Securities and Exchange Commis- April 1989, but the price wouldn't be it might buy the service through Whittle sion, with which FNN has already re- that high now, observers say, consider- Communications, in which it is half quested a 10K filing delay, now has ing FNN and Infotech's combined $158 owner. A source said though, that Geof- launched a formal investigation into million in debt. FNN stock closed last frey Holmes, Time Warner senior vice FNN's financial practices. An Infotech Wednesday, the day Brian's departure president, said at an analyst's meeting spokeswoman would say only that the as CEO was announced, at 31/4 after last Monday where TW's third -quarter company was cooperating with the, in- closing on Tuesday at 43/x. At close on earnings were announced, that the com- quiry. At least one shareholder suit has Thursday, the stock was 3'/4. pany had no immediate acquisition been filed and subsequent events have Speculation continues to swirl as to plans. If history is any guide, any cable further justified the suit, according to who might buy FNN and what the chan- service of interest to NBC or Time Bruce McNew, partner in the law firm nel will become if and when it is bought, Warner is also of interest to TCI. $1111

34 Top of the Week koodmslhg Oct 29 1990 RA1)I(1

ATLANTA TV TAPS RADIO FOR NEWS NETWORK Television station forms 24 -radio station network to rebroadcast its evening newscast

Cox Enterprises' WSB -TV Atlanta bites, according to Stone. The stations really honored to be associated with has assembled a 24 -radio station will also serve as stringers for WSB -Tv. such a good group." network in northern Georgia that The core of this partnership," said Stone joined WSB -TV last August. Be- will rebroadcast its evening newscast. Stone, is news exchange. We look at fore that he managed another Cox prop- "The concept is broader than just car- the Atlanta ADI as a regional market- erty, WSOC -TV Charlotte, N.C., for eight rying our six o'clock news on the ra- place with many submarketplaces. We years. During his tenure there Stone cre- dio," said Greg Stone, vice president [at ch. 2] serve the whole thing and each ated a similar radio network, which has and general manager, WSB -TV. "It is radio station serves a unique part of that been on the air for a period of about 18 an extension of our service to people ADI," he said. months. who are unable to watch television at 6 The selection of stations to form the Stone's track record in Charlotte and p.m. On the other hand, it is also a network, Stone explained, was driven the enthusiasm of the radio affiliates service to the radio stations that by individual community excellence. leads Stone to believe the network will couldn't produce a newscast as concen- We picked the absolute best stations in be successful in Georgia. As for custom- trated and complete as ours is," he their respective markets," he said. The izing the television news product to ser- said. criteria u. ed, he added, included ratings vice the audio feed, Stone expects to The arrangement allows the radio sta- as well as station standings in their com- continuously fine tune the newscast. tions roughly 17 minutes of time in the munities. "I'm pleased to say that we "We have always been cognizant of the news hour to either sell local spots, or got acceptances from every station that audio portion of our newscast, even produce local news features and news- we approached." said Stone. We feel though we are a visual medium," he

RAB ELECTS NEW BOARD MEMBERS

The Radio Advertising Bureau board elected Richard Buckley chairman at its board meeting in Monterey, Calif., Oct. 15 -17. Buckley, president of Greenwich, Conn. - based Buckley Broadcasting Corp., previously held the post of vice chairman. Also elected to board posts were Paul Fiddick, president radio group, Heritage Media Corp., and Gary Edens, chairman of Edens Broadcasting. The board also elected five new members: Rod Calarco, vice president, CBS -owned FM stations; Gunther Meisse, president, WVNO(AM)- WRGM(FM) Mansfield, Ohio; Stan Mak, vice president, King Broadcasting; Skip Finley, president, WKYS(FM) Washington, and Bob Lind, vice president, Capi- tol Radio Group. Washington, Orlando, Dallas and Portland. The board of directors approved a $450,000 marketing Also planned is a "Radio Industry Marketing Squad," to plan designed to increase radio's share of the advertising represent the industry at target industry trade conferences. dollars. The plan, as explained by the RAB, is a two- tiered Stations or local groups participating in the central cam- effort aimed at newspaper advertisers and the automotive paign effort have the chance to receive $1,000 monthly industry. As previously announced, Dallas -based The Rich- awards. A $5,000 "'91 Best of Show" prize will be awarded ards Group, will develop and execute the marketing plan. at year's end. A "Radio Marketers Hall of Fame " member- The scope of the plan falls into three categories: general ship will be awarded as well, to radio account executives elements, sales and marketing, and participation incentives. who "excel in winning new advertisers from the auto indus- Included in the general elements are radio announcements, to try or away from newspaper." be distributed to member stations, networks and syndicators; The campaign creative will be presented at a special lun- print advertising, in automotive industry publications, and cheon on Friday, Jan. 25, 1991, at the RAB Managing Sales customized media packages, including direct mail pieces. Conference in Nashville. The sales and marketing effort will include nine marketing Pictured above: Buckley, Edens, Fiddick and outgoing workshops on automotive and newspapers, and will be held RAB Chairman Carl Wagner, president broadcast group, in Boston, Raleigh, N.C., Chicago, Denver, San Francisco, Great American Broadcasting Co.

Broadcasting Oct 29 1990 Rae 35 sion anyway," he said, adding: "We will be very sensitive to the radio audience and insure that we are communicat- ing properly." The radio station affiliates contacted by BROADCASTING last week said they have received very positive responses from the advanced publicity of the news network thus far. Stations in the network are: WBHF(AM) Cartersville; WCHK(AM) Canton; WCON(AM) Cornelia; WDCY(AM) Douglasville; WDDK -FM Greensboro; WDUN(AM) Gainesville; WFOM(AM) Marietta; WGAA(AM) Cedar- town; WGGU(AM) Athens; WGFS(AM) Covington; WGTA(AM) Summerville; WHNE(AM) Cumming; WJTH(AM) Cal- houn; WKEU(AM) Griffin; WLBB(AM) Carrollton; WLJA-AM -FM Ellijay; WMLS(AM) Monroe; WQXJ -FM Clayton; WRGA(AM) Rome; WTGA(AM) Thomas- The voices of WSB -TV Atlanta's 6 p.m. anchor team will be rebroadcast on radio. L -R: Don ton; WTRP(AM) LaGrange; WXLL(AM) Kaufman Farmer, Chuck Dowdle, Monica and Glenn Burns Decatur, and WYYZ(AM) Jasper, all Georgia. said. We are sensitive to the fact that traction and that people get their news The broadcasts are scheduled to be- there are times when there is some dis- through the audio portion of the televi- gin today, Oct. 29. -Lc

KATZ ROLLS OUT NEW MARKETING PLAN Radio group expands its sales and marketing staff in effort to increase spot radio spending; it is expected to bring in $30 million by end of 1991

New York -based Katz Radio Francisco. The completed team will Group is expanding its sales and have eight offices, with a total staff of marketing staff in an effort to in- 12 executives. crease spot radio spending. The plan is In a release about the new venture, designed to bring in $30 million by year- Olds outlined the four goals for the busi- end 1991. According to Ken Swetz, ness development team: "We want to Katz Radio Group president, the total increase the share of existing spot radio investment in the project totals more dollar captured by our client stations. than $2 million. We want to bring new dollars to spot "The catalyst for the company was radio. We want to increase overall the acquisition of Eastman radio," said awareness of Katz Radio Group's line- Swetz. Katz acquired Eastman Radio Ken Swetz Stu Olds up of stations. We want to create new from Jacor for $11.75 million (BROAD- agency /client partnership opportuni- CASTING, Aug. 20). The reasons for pur- velopment effort, than five companies ties." chasing Eastman were numerous, said scurrrying around the countryside, try- The expanded approach, as explained Swetz. "Eastman is a company with ing to get stations in markets where they by Katz, calls for aggressively selling, good leadership and represents about 7% did not have representation," he said. marketing and servicing radio at the up- market share of total expenditures," Katz has redeployed its sales execu- per agency and advertiser level. said Swetz. Coupled with the reassign- tives from Republic and enhanced the By their count, Katz Radio Group ment of Katz's Republic stations, the sales teams of the remaining firms. "I now represents 1,700 radio stations. Katz Radio Group could fill the "voids then redirected the expense line of Re- "We are in a position to deliver any of representation" in the top 50 markets. public-to build a new business sales media parameter an advertiser re- According to Swetz, the remaining development team," said Swetz. The quests," said Swetz, "because we have four Katz rep firms (excluding Katz His- expanded marketing and sales effort will the stations to do it." In addition, Katz panic) now represent stations in all top be headed by Stu Olds, executive vice can look for "opportunistic" events to 50 markets where, traditionally, firms president, Katz Radio Group. Also ap- tie in their line -up of television and radio do 85% of their business. "My decision pointed thus far to the team are former stations. Katz projects that its five com- was that I would rather have the four Republic executives Mary Nyren, Atlan- panies (Banner, Christal, Eastman, Katz strongest companies in the business, ta; Linda Packer -Spitz, Chicago; Gina and Katz Hispanic) will bill $600 mil- backed up by a new business sales de- Forsythe, Dallas, and Gary Steel, San lion in 1990. {c

Iniddiestio Od Sf 11M ELECTRONIC RATE CARDS: FOLLOWING SUPPLY AND DEMAND Heightened competition is leading stations to maximize revenue with `yield- management' or `megarate' electronically generated rate card systems

There was a time when a rate was a pricing, by fixing maximum rates on "If an advertiser needs to be on at a rate and the radio rate card was optimum spot placement. Yield manage- particular time. we show him just how chiseled in stone. Typically, a ment also generally works on a cost -per- much it's worth." he said. salesperson would present a client with a point basis by delivering for an advertis- Yield management allows a station to card and declare: "This is our rate." er the desired number of listeners. at a build a certain number of "electronic Depending on the philosophy of the sta- cost the advertiser can justify. rate cards" depending on its needs, for- tion and the aggressiveness of the sales- A yield management system works mat, demographics and client base. Sta- person, this rate was usually a take- it -or- two ways, according to Jim Tiller, presi- tions develop rate cards for anything leave-it, non -negotiable proposition. dent of Maxagrid, based in Irving, Tex. from different pricing for 30- second and Not so any more. In today's highly "If a station has high demand, it can 60- second spots, or for automotive cli- competitive arena of ratings, cost -per- extract maximum revenue without iso- ents because some stations may have 15- points. target demographics, formatics. lating the customer," he said. "Like- 20 car dealers on the air and a limited cume versus AQH. and quality audi- wise, if a station has tons of inventory, number of nonadjacent commercial slots ence, many stations' sales forces are hit- yield management helps stimulate de- in which they can run. "The system can ting the streets with much more than mand by finding the point on the price continuously monitor the sellout of a "rate card #16." The laws of supply curve where you can maximize your rev- heavy -use category like automotive and and demand dictate the pricing of station enue while you can find that point in the can change the rate structure more ag- inventory much more now than in the marketplace where advertisers will see a gressively than for banks," Tiller said. past and radio stations looking for a value." Thus, Tiller said, yield manage- "A station could have an automotive competitive edge use whatever tools best ment stimulates demand in very low - rate card or a beverage rate card that is enhance their sales image to control and demand situations and extracts maxi- tied to the supply and demand of certain sell their spot inventory. mum value and controls inventory in products." Separate rate cards also can Some 30 or 40 years ago. most radio high demand situations. It also improves be built for advertisers that write annual rate structures evolved from the "golden the pricing structure for stations sold out agreements. with higher rates for those age" open rate system of program spon- because "some stations that brag about advertisers that spend less than others. sorship, to the bulk card, which priced being sold out may have taken them- For stations that sell more by qualita- spots according to how many advertisers selves out of the market," he said. tive than quantitative research, a yield scheduled during a certain year. From In most cases. yield management is a management system also can be de- that, the industry moved into a frequen- tool used to show an advertiser a sta- signed to treat ratings and supply -and- cy discount card -if an advertiser ran tion's value. Tiller said. "If an advertis- demand as variables. Tiller said. "In- 12. 24 or 36 spots during a specified er bought spots on a Friday at a rate of stead of demonstrating how a particular period, he would get a better rate. Then. 534 three months ago, and today that schedule reaches 'X' number of people in the early 1980's, many stations shift- same rate is $68. he might balk." he 'X' times at 'X' cost at an average rate ed to the grid card which priced inven- said. But if I can show him why that at a certain GRP level, you can show tory on day, daypart. frequency, date of rate is twice what he paid before. he through qualitative information the cost purchase and many other factors that a might consider it. And if he still wanted per consumer point." he said. station included in its pricing matrix. to pay the old rate. we can show him Tiller concedes that. while not every Today, many stations shun any printed how he can reach as many people by station sees a need for a yield manage- rate structure at all. opting instead for a using an alternative schedule." If the ment rate system. they should be aware variation of "yield management" or advertiser is looking strictly for cost -per- of the inherent value of their inventory. "megarate pricing." While in many point, an alternative schedule might "Regardless of the system. stations need cases this leads to confusion in the mar- work fine. Tiller said, but if the advertis- to price Cadillacs like Cadillacs and ketplace, stations with these supply -side er is running a sale on Saturday, a flight Chevettes like Chevettes," he said. "If pricing schedules find they can maxi- of spots on Friday holds an added value. a station notices its Thursday and Fri- mize revenue by generating demand- driven electronic rate cards. A yield management pricing structure CANADIAN COMPANY BUYS SECOND VANCOUVER AM typically provides a radio station with an unlimited grid card, with spot prices dic- hum Ltd. of Toronto, owner of CFUN(AM) Vancouver, B.C., has purchased tated by several factors, including (but CHQM -AM -FM Vancouver for $11.5 million from Q Broadcasting, tempo- not limited to) when an advertiser wants rarily giving Chum an unprecedented two AM's in one Canadian market. a spot to run, what daypart. when he However, to comply with Canadian duopoly rules, the deal is contingent on wants it to start and how far in advance Chum divesting one of the AM's within six months. Also involved in the deal he places the schedule. In this regard, but outside of the purchase price is Q Music, a Muzak -like music service. the system is similar to airline ticket i

Broadcasting Oct 29 1990 Radio 37 day time is selling, they need to under- ings also allow some stations that have stand that there's an added value for smaller audiences to compete in the gener- those times. And we don't put the added al marketplace. "Classical or jazz stations value on that; the advertiser does." have extremely powerful audiences and The "megarate" pricing system in- from a qualitative standpoint, they should corporates a grid rate structure with a be the first station that's bought," Marti- demand -curve pricing system. Lee Fac- neau said. "But that is not the way media to, vice president/general manager of has been purchased in the past. An elec- Scarsdale, N.Y. -based Radio Comput- tronic grid based on high quality audi- ing Services, said his company's Pro - ences can help a station with low listening Rate system generates "Econ IOI sup- levels. And any radio station that finds ply -demand curves for each daypart and those things that make them look the best each day for a six -week period in the will give them the edge." future." The computer tracks the num- Some general managers and/or sales ber of avails and calculates the demand managers see considerable value in' factor in the market and determines the some sort of electronic supply- and -de- grid that that station should be using for mand driven rate structure, while others particular days, dayparts and weeks. are comfortable with things just the way The system tracks a station's actual they are. Harry Williams, president/gen- selling patterns and makes recommenda- James Tiller eral manager of KKSN -AM -FM Portland, tions on whether it should move to high- Ore., says a yield management system er or lower rates faster, or whether the Facto agrees with Tiller that a station "is the most logical approach for both overall rate structure should be exam- that is sold out has little reason to brag the station and advertiser. "Business in ined and revised. "It's all based on the "because it's probably under -priced. radio is driven by whatever you let it be demand created on the station for its Also, if it's sold out, it has nothing left driven: ratings, sales expertise, re- inventory," Facto said. "It doesn't pro- to sell to the last- minute advertiser search," he said. "But the most logical duce a sales proposal nor does it tie in who's willing to pay a higher price, thing for the station and the client is to ratings or market penetration or anything which also may help the station package have it be driven by supply and demand. else. It's purely demand -driven." some spots in other dayparts or future The ratings and expertise and client One major difference between this weeks which aren't as easy to sell." needs are all factors, but supply and type of pricing system and yield man- While supply- and -demand pricing demand are the ultimate governor." agement is that a " megarate" structure works well in theory and often in .prac- Williams said yield management sys- is not driven by a cost -per -point ratio- tice, not all radio marketing experts look tems incorporate virtually all of a sta- nale. "The [NAB- commissioned] `Me- at these systems as gospel. Russ Marti- tion's concerns "into one tool that al- garate' study said that CPP is one of the neau, president of Portland, Ore. -based lows a station to maximize its inventory. major problems in radio today," Facto Radio Sales Management Resources, They bring the reality of supply, de- said. "Stations that are getting top dollar said that while rate structure is key to mand, ratings and station/advertiser do not base pricing on anything except running a radio station, electronic grid needs together in the best possible win - demand and many things create de- systems are valuable for stations with win situation." He said that because mand -one of which is ratings. But an more demand than inventory. "The con- many advertisers or media buyers still estimate of how many people are listen- cept of these electronic rate cards is to look at cost -per -point, yield manage- ing doesn't mean anything in terms of allow a station that's sold out in some ment is a valuable sales tool. how many people are getting in the dayparts to market some of their less That is not necessarily so for stations store." Facto said one of the goals of attractive inventory," Martineau told that sell on cume, according to Michael "smart operators" is to get away from BROADCASTING. "They let the station Masterson, general sales manager at cost -per -point "because it limits radio's maximize its inventory and its rates, and KNxIAM) Los Angeles. A news/talk -for- share of the total market. It tends to for those stations they present a better matted station that sells more on total make us fight among ourselves, then way for an advertiser to buy media." audience than AQH looks to other fac- against TV or newspaper." Electronic systems. looking beyond rat- tors in building its rates, he said. "Some of our [CBS- owned] FM stations have used Maxagrid very successfully, but we SECOND CITY STATION CONTEST have major questions they couldn't answer for us. While we agree with the Emmis Broadcasting Corp.'s WKQx(FM) Chicago (Q101) is making listeners supply- and -demand concept, it doesn't an unusual offer. Based on the station's premise that New York City "is necessarily apply at a news station. In possibly the worst place to be Thanksgiving weekend, or any time for that FM there's more tendency to use aver- matter," the Murphy in the Morning Show is sending a listener and guest to age spot costs and broad dayparts, but Manhattan for a four day/three night excursion without the assistance of a tour we sell more dayparts individually, and guide or map. Said Robert Murphy of wKQx: "We hate to run the risk of we already charge more for the prime. losing a listener in the crime -ridden jungles of New York, but we trust our Also, [yield management] sells more on listeners are resourceful and, well...lucky enough to make it back to Chicago points and we're not a point seller." alive." Masterson said he is "constantly fight- Prizes for the "Escape from New York" promotion include roundtrip ing" the concept of cost -per -point and airfare from Chicago to New York, accommodations at the Helmsley Palace instead "sells our station's signal, the and $101. The drawing for the trip will be Nov. 5. qualitative profile of the audience and the cume." -AU

hoadmsting Oct 29 1990 RIDING GAIN

SEPTEMBER SPOTS WIND OF OPPORTUNITY Production Fund grant from the Corporation for Public National spot radio billings were KFMU(FM) (the "Sound of the Broadcasting earlier this year and is $123,564,400 for September 1990, Wind ") Steamboat Springs, has currently conducting audience an increase of 40.2% over depended on wind power and a research and music testing. September 1989's unadjusted figure backup diesel generator to carry its Plans are also being developed of $88,145,300, and a 12.1% signal across northwestern for production, distribution and increase over the adjusted September Colorado for 15 years. Now with the marketing of the service, expected 1989 figure of $110,181,600. The to begin operations next fall. Also year-to -date figure for 1990 was underway are on-air talent and $857,998,300, a 6.8% increase support staff searches. over the 1989 figure of $803,028,200. All figures are based on information provided by HEAR IT IN DECEMBER Radio Expenditure Reports Inc., National Public Radio will round based on information collected from out the month of December with two the top 15 rep agencies. presentations. Comedian Jonathan Winters will read Charles Dickens's classic, "A Christmas Carol," TIME WARP performing all of the male roles. Actress Mimi Kennedy plays Mrs. New York -based ABC Radio Crachit. This exclusive production Networks will exclusively sell and will air Dec. 13. market Flashback, a nationally Also in December, Horizons, syndicated program produced by the award winning weekly Radio Today Entertainment. The documentary, explores American program is a weekly, two -hour life past and present with a look back program that recreates the era of at the black theater movement progressive radio and features rock during the 1960's; a training program and roll cuts mixed with actual in San Francisco for troubled newscasts, commercials and comedy. youth; traditions of a Greek It is distributed on CD and American community in contains 12 minutes of commercial Baltimore, and an interview by host inventory. Advertisers include FMU's new solar modules Vertamae Grosvenor with Zydeco The Discover Card, K mart and star, Queen Ida. Sega- Genesis Video games. The installation a 720 electric broadcast window for the program is of -watt generating system supplied by Hoxan Saturday and Sunday from 6 a.m. America, is to midnight. the station hoping for energy independence among the A MESSAGE FROM IOWA terrain and climate the region. of One Iowa radio station is The 70% to 75% windmill provided encouraging listeners to open their HOME WORK the station's power. With the of ears to the Iraqi crisis and to send new solar array, estimates are In addition to manufacturing a message to Saddam Hussein. running from 30% to 35 %. When imaging and information products, Through the use of postcards and fully charged, the combination of the Fuji Photo Film USA Inc. (a T- shirts, KCRG(AM) (16 Country) windmill and the solar modules marketing subsidiary of Fuji Photo Cedar Rapids, Iowa, is insuring transmit power to a bank of 20 six - Film Co., Ltd. Tokyo) is listeners their message will be seen. volt, 220 -amp batteries expanding into the radio syndication -hour The postcards, preprinted with which can keep the station on the air marketplace with Your Home the Iraqi Embassy's Washington for three- and-a -half days. Office. The 13- segment series address and "A message from produced with Celebrity Radio Iowa..." as the return address, depict Productions, consists of two- minute NEW BLEND Hussein with an ear of corn vignettes targeting more than 30 protruding from both sides of head. It million people who run businesses A new format, blending says: "Stick it in your ear out of their homes. Subjects international, regional American Saddam!" T-shirts with the same covered include home /office start-up; ethnic and contemporary message can be won in various choosing the right computer, and progressive music is in the station contests. According to the naming your home business. Gary developmental stages at station, the material sends a dual Collins of ABC -TV's Home Show noncommercial WXPN(FM) message-it conveys dissatisfaction is hosting the show. The program is Philadelphia. The station, licensed with Iraqi politics and encourages available free of charge through to the University of Pennsylvania, use of ethanol-made from corn-as Celebrity Radio. received a National Program a substitute for foreign oil.

0ì.da.tiq Od 29 1990 Reap 39 PROGRIVIDO

THE MISSILES OF NOVEMBER: NETWORKS ARM FOR SWEEPS

tages Theatre in Los Angeles, the special highlights performances by Natalie Cole, The Four Tops, Smokey Robin- son, The Temptations, and Heavy D and the Boyz. The date for the two -hour special (9-11) will be announced. Audrey Meadows hosts The Honey- mooners Anniversary Special on Nov. 12 at 10 -1I p.m. In addition to rare interview and behind- the -scenes footage, the special will feature the second and third Honeymooner episodes, which have not been shown since their original broadcasts in 1952. The made -for -television movies on the CBS sweeps schedule include The Stranger Within starring Rick Shroeder and Kate Jackson, and 83 Hours 'til Dawn which stars Peter Strauss and NBC's 'The Big One...' CBS's The Stranger Within' Robert Urich. The first, a thriller, airs on Tuesday, Nov. 27 at 9 -11 p.m. 83 Hours 'til Dawn, a drama about a man's Fresh off the conclusion of the base- tion of her autobiography about growing effort to save his kidnapped daughter, ball season, the network television up in television. On Sunday, Nov. 25, airs on Sunday, Nov. 4, also at 9 -11. season heads into the November Linda Evans returns to ABC after her Fox's sweeps programing emphasizes sweeps for a month of stunting and spe- starring role in Dynasty, in I'll Take its series programing, by airing special cial programing. Despite the trend for all Romance, described as a romantic com- episodes from their regular lineup fare. the networks to stress regular series over edy. Both Cops and America's Most Wanted specials and mini -series during the A Barbara Walters special, which has go on location during November, with sweeps periods, each still takes the become a staple of ABC sweeps pro- Cops airing from Las Vegas the entire month of high- visibility programing graming, airs on Wednesday, Nov. 11, month, and America's Most Wanted fea- very seriously. Following along with the at 10-I1 p.m. turing episodes from New Orleans (Nov. trend away from multi -night mini -series, CBS, without a mini -series, is relying 2), New York City (Nov. 9), South Car- both ABC's and NBC's sweeps pro- on a slate of made -fors, specials and, olina (Nov. 16) and Miami (Nov. 23). graming are anchored by two -part, four - most importantly, three theatrical mov- Also going on location is Comic Strip hour movies. ies making their network television de- Live, which airs on Nov. 9 from the On ABC, the heavy hitter is IT, the but. One of the three, Uncle Buck, Tues- Miramar Naval Air Station. four -hour movie adapted from the best- day, Nov. 13 at 9 p.m., is from the On Monday, Nov. 26 (8 -10), Work- selling novel by Stephen King, which Universal movie package that CBS pur- ing Trash Fox's first made - for -television airs on Sunday, Nov. 18 at 9 -11 p.m., chased, movies which go straight to the movie produced under the FNM Compa- with part two set to air on Tuesday, network after theatre and home video ny banner airs. Nov. 20, also at 9 -11. The movie stars a release, pre- empting a cable and syndi- NBC, like ABC, is fashioning its No- group of familiar television actors, in- cation run. vember schedule around a four-hour cluding Harry Anderson (Night Court), In addition to the network premiere of mini -series. The Big One: The Great Los Tim Reid (WKRP in Cincinnati and Uncle Buck which stars John Candy, Angeles Earthquake airs on Sunday, Frank's Place), John Ritter (Three's Planes, Trains and Automobiles starring Nov. 11 and Monday, Nov. 12. The Company) and Richard Thomas (The Candy and Steve Martin airs on the CBS movie stars Joanna Kerns, Dan Lauria, Waltons). Tuesday Movie on Nov. 20 at 9 p.m. Richard Masur, Ed Begley Jr. and Joe ABC is also banking on three made - Fatal Attraction starring Michael Doug- Spano. for- television movies with high -profile las, Glenn Close and Anne Archer In addition to the mini -series, NBC actors in starring roles. The Last Best makes its network debut on Sunday, also has seven made -for -television mov- Year, a two -hour movie starring Mary Nov. 11, at 9- 11:30. ies making their debut in November. On Tyler Moore and Bernadette Peters airs CBS's sweeps specials include Mo- Sunday, Nov. 5. On Thin Ice: The Tai on Sunday, Nov. 4 at 9 -11 p.m. The town 30: What's Coin' On!, a retrospec- Babilonia Story airs starring Rachel following week on Nov. 11 (9 -1 l), Patty tive look at the 30 years of performers Crawford and Charlie Stratton. The Duke stars in Call Me Anna, an adapta- and music of Motown. Taped at the Pan- Mysterious Crash of Flight 1501 starring

40 Programing Broadcasting Ott 29 1990 BONNEVILLE INTERNATIONAL CORPORATION AWARD In Conjunction with the National Association of Broadcasters

PUBLIC SERVICE CAMPAIGN FAR CHILDREN WHDH-TV

The second annual Bonneville International Corporation Award honoring Public Service Campaigns for Children was presented to WHDH -TV, Boston, as part of NAB's Service to Children Television Awards program. The trophy is a framed limited edition work of art- an embossed paper relief - depicting children at play. Bonneville International sponsors the award as a reflection of BIC's mission and core values. One of Bonneville's goals is to encourage values- oriented programming for all audiences. (Watch for the announcement of a new award for values -oriented adult programming.) BIC /NAB Certificates of Achievement were also presented to WSMV-TV, Nashville, Tennessee, and WTWO -TV, Terre Haute, Indiana. Bonneville congratulates WHDH-TV... and all stations which focus creative talent and other resources on upgrading programming for young audiences.

BONNEVILLE INTERNATIONAL CORPORATION

A Values -driven Company Cheryl Ladd is scheduled for Sunday, entino, Charles Haid and Susan Walters. cial honoring the 200th episode of Nov. 18. On Monday, Nov. 19, NBC To My Daughter features a pair of NBC Cheers, hosted by John McLaughlin, will air Thanksgiving Day starring Mary series actresses, Rue McClanahan (The who discusses the history of the show Tyler Moore and Tony Curtis in a black Golden Girls) and Michelle Greene with series actors, creators and produc- comedy about a family whose father (L.A. Law), in a drama about a mother ers. The special features anecdotes and drops dead in the Thanksgiving turkey. and the unexpected death of her favorite never -before -seen footage from the In the Line of Duty: A Cop for the Kill- daughter. show. The episode airs on Thursday ing, airing on Nov. 25, stars James Far- NBC will also present a one -hour spe- Nov. 8, at 9 -IO p.m. -st

VIACOM BEGINS SALE OF 'ROSEANNE' Company says no minimum prices will be set and highest bidder in each market will get show, to debut in syndication Sept. 28, 1992

Viacom is selling rerun packages of seasons on a network. the intitial off- Roseanne in syndication starting network cycle would be extended to five this week, when it will make pre- years: if the show goes seven years on sentations to stations in New York and network. the first cycle in syndication Los Angeles. Stations will have "about would go five- and -a -half years. and if a week" to respond with their best bids, the network run goes eight years. the said Dennis Gillespie, Viacom Enter- initial syndication commitment would prises president, worldwide marketing, last six years. The cash payments for domestic features and off-network sales. any extention would be 10 %k more than Gillespie said that, unlike the company's the cash outlay (on a weekly basis) for approach with The Cosby Show, no the intial four-and -a -half year term. prices will be established, and that the On the other hand. if Roseanne is highest bidder in each market will get canceled before reaching 95 episodes. the show, to debut in syndication Sept. stations have the option of canceling 28, 1992. their off -network commitment complete- Roseanne will be the fourth off -net- ly. Under the current schedule. the show work sitcom to be offered on a cash - is expected to reach 95 episodes by the plus -barter basis, following The Cosby end of the 1991 -92 season. Show, Married...with Children and The At one point last season. Roseanne Wonder Years. However, Roseanne will Barr said on NBC's Today show that she have half as much barter as those was tired of the show and planned to shows-two- and -a -half minutes per leave at season's end. Later. she said week. compared to five minutes weekly that was just a joke. Last week. Gilles- for the other three shows. pie said the off-network contract would But Gillespie suggested that the barter remain in force if Barr did decide to revenue difference won't be that great. leave the show. but Roseanne continues given the fact that stations will commit said stations were free to chose when without her. No joke. to a longer period of barter time with they would air the show on a weekly The shows will be satellite fed and Roseanne, at least four -and -a -half years basis. but ruled out stripping the show stations will be required to air them in and up to six years. while the other and airing a sixth run simultaneously. sequence. said Gillespie. He stressed shows have a maximum of four years of Each episode is cut for six- and -a -half that stations will have to negotiate for barter time carved out. minutes of commercial time. When the syndicated exclusivity. The Viacom plan also received praise show airs as a strip. each episode will Gillespie said the company was oper- from station reps because it has provi- contain one 30-second national barter ating under the assumption that the sions to rest the show over the initial spot. retained by Viacom. When the prime time access rule would remain syndication cycle. The initial term as- show airs once a week. Viacom will intact, barring top -50 affiliates from us- sumes the show will remain in produc- retain two -and -a -half minutes of national ing the program in prime access. tion for ABC (or another network) at barter time per episode. But he predicted last week that Fox least five seasons. Stations will pay a Stations taking the program will be affiliates will be allowed to air the pro- weekly license fee for the first five sea- required to make a 10% down payment gram. and other off-network properties. son's worth of episodes. to be aired over on Nov. I, 1991. Thereafter, stations in prime access. either through a regula- the four- and -a -half year period from will make 42 equal monthly payments. tory grandfathering clause or some other September 1992 to March 1997. In addition, stations will be contractual- compromise that is struck in determining During the initial term. stations will ly required to extend their commitment how Fox and its affiliates should be strip the show for three -and -a -half years six months for each season the show is treated vis a vis the big three networks. (182 weeks), and air the show on a renewed on the network beyond year "I can't imagine that Fox would do any- once -a -week basis for the remaining 52 five, up to year eight. thing to reduce the economic viability of weeks of the license period. Gillespie In other words. if the show goes six its affiliates." said Gillespie. -sm

42 Programing Broodiest'' Od 29 1!!I 900 IS MAGIC NUMBER FOR INTERACTIVE GAME SHOW New company is banking on audience participation to crack tough market

Innoventures Television Distribu- tive, a joint venture between American Byrnes said that the startup company tion, a newly formed syndication Express and AT &T. is "fortified enough financially to ab- subsidiary of Loring Holdings Inc., Typically. Byrnes said, each half- sorb a production deficit" for its mid - is hurriedly prepping Critical Decisions hour episode will have four segments season run, if Innoventures' unestab- as a new "interactive" game show strip in which celebrity guests will try to lished market clout leaves Critical for January 1991, in what has so far persuade contestants to make a deci- Decisions with a lack of quality access been an uninviting market for 1990 -91 sion -such as whether to tell a loved or late fringe time periods. "We might quiz entries. one they have had a date with another not start with 70% coverage," he said Tom Byrnes, president of Los Ange- person. On that basis, celebrity guests, about what could result in reduced na- les -based Innoventures, and partner with contestants and home viewers will tional barter rates, "but I am confident David Loring, president of Loring Hold- have several options on which to de- enough in the concept to feel that we'll ings, has hired four sales executives cide individually, and to compare receive a return on our investment next from the recently disbanded GTG Mar- those tabulations with a previously tak- season." keting to spearhead a midseason launch en national poll. Byrnes headed feature film sales at for the game show, which revolves Those who are closest to matching the Warner Bros. Domestic Television and around 900- number telephone technol- national poll, including home viewers, before that, was general sales manager ogy. will win cash prizes. of off-network sales at co -owned Lori- Loring Holdings. which was formed Viewers will be charged $1.95 for the mar Television division. He also has 18 months ago, has, according to first minute of a call, and 95 cents for worked at Capital Cities /ABC, Blair Byrnes, spent $ I.5 million in develop- each additional minute. Viewers will Television and CBS during his 25 -year ing Critical Decisions, a targeted prime have a maximum allowable time of three broadcast career. Byrnes stressed that access /late fringe strip that will poll ce- minutes to answer questions. his partner, Loring. a 22 -year corporate lebrity guests, contestants and viewers "The technology is advanced enough attorney previously with the Atlantic on "lifestyle, sex and morality issues." that we will also be able to restrict view- Richfield Co., are equal partners in all Pilot production, which is being budget- ers to one call per day," he said. We aspects of the business. ed at close to $I million, is set to begin are not going to try to take advantage of A number of former GTG Marketing this week at CBS Television City in viewers. All a viewer needs to play is to sales executives who left the dissolved Hollywood with Eric Boardman hosting. have an opinion, and of course, a tele- Grant Tinker -owned subsidiary last Boardman's previous syndicated game phone. This is an extremely promotable spring, have signed with Innoventures. show experience includes Liar's Club item on the local level." Those new hires include Bette Alofsin, (1988-89), Guinness Records (1988 -89) Innoventures' emergence as a distrib- vice president of sales, East Coast; Brian and Hour Magazine (1988 -89). utor is somewhat mysterious. Loring Davidson, vice president of sales, Mid- Early into this season, five new game and Byrnes own all the stock in a pri- west; Fred Petrosino, vice president of show strips (The Challengers, Trump vately held company (Loring Holdings) sales, West Coast, and Rick Weidner, Card, Tic Tac Dough, Joker's Wild and and as such is not required to disclose vice president, advertising and promo- Quiz Kids Challenge) have yet to catch where it has generated income or the tion. Also, Tim Noonan, formerly with on with viewers. But Innoventures is necessary financing to back what could Qintex Entertainment, joined the compa- earmarking $10 million to $12 million to be more than a $15 million programing ny as vice president of sales, Southern cover first -year production costs on its investment. and Central Regions. -w game show. Critical Decisions, in addition to the midseason launch, will potentially have 52 weeks of original episodes available WHEEL, JEOPARDY KEEP ROLLING for the 1991 season. -92 The half -hour is King World said last week that its game show powerhouses ./, ,pa dv and being offered to stations on a cash -plus- Wheel of Fortune have been renewed in seven of the 10 markets through barter basis (one minute national ad the 1993 -94 season. including all of the ABC -owned stations with the excep- time), and Byrne said the signing of a tion of WABC -iv New York. KHOU-TV Houston. VCbB- V Boston and \FAA - "major" barter sales company is near Tv Dallas. have also renewed the two shows. completion. The clearance renewals for the 1992 -93 and 1993 -94 seasons. said KWP. Although Innoventures is an unknown ÇUCer over 30% of the country so far. The company said those early renewals entity entering the syndication market- guarantee a "firm go" for the shows through 1994. place, Bymes feels he has an "innovative Roger and Michael King made the announcement last week in New York at marketing plan that allows stations to ben- a screening of its proposed new fall 1991 strip, Candid Camera, hosted by efit directly from the telephone activity in Dom DeLuise. At the screening, the company also announced that it had an their market." to Declining specify what "agreement in principle" with Pizza Hut for a wide -scale promotion tie -in those benefits for stations may be, Bymes with Candid Camera valued at about $25 million. said sales presentations to station execu- The Kings also said that Inside Edition. the magazine strip. was also being tives over the next few weeks will detail a renewed for the 1991 -92 season. Markets renewing so far include Los Ange- sharing of net revenue from interactive les. Boston. San Francisco and Sacramento. phone services contracted to Call Interac-

Broadcasting Oct 29 1990 Programing 43 REDS IN FOUR, CBS IN RED World Series sweep proves big financial loss for CBS; long -term value of four -year contract yet to be seen

The first World Series in CBS's tablished as a premiere TV property." four -year, $ I.06 billion contract The World Series games scored high with Major League Baseball re- ratings, beginning on Oct. 16 with a sulted in a loss which some industry winning 20.2 rating and 32 share. The sources have placed at more than $100 following games showed a 21.8/37; a million. But the unusually short four - Friday night rating of 19.4/35, contrib- game series scored solid ratings for uting to CBS's highest prime -time rating CBS, and the network is standing by its for the night since January 1987 and a contention that the programing event final game rating of 21.4/38. The four- will boost viewership of its regularly night average for the games on CBS was scheduled shows. 20.8/36, giving the network four of the "Baseball and major sports events re- top six shows for the week. main part of our long -term programing CBS easily topped the average strategy to recapture first place, and I 16.4/29 garnered by the four -game 1989 don't think the final book on baseball World Series on ABC, an unusual series can be written until we go through the featuring two California teams and a dis- November sweeps and we see how the Neal Pilson ruptive earthquake. But the 1990 series network performed during the entire Kostyra, executive vice president for performance was below 1988's 23.9/39 television season," said Neal Pilson, media services for J. Walter Thompson. average and that of every other prime - president, CBS Sports. He agreed with Schulman that impor- time series. "We are disappointed with our first tant factors in determining the value of Pilson said the 1990 World Series rat- year's financial results," said Pilson, the contract will be recognizing its influ- ings numbers would nevertheless create "but we don't write the script on live ence on affiliate relations and tracking a "much higher base for selling" the sports events, and we can't control the its potential impact on audience shares event next year. As for reports that the overall state of the economy." of other CBS programs. network lost more than $100 million on The 1990 World Series ended three The CBS strategy failed to immedi- the just -completed series, Pilson said games short of a potential seven -game ately bring high ratings to some of its such figures were an exaggeration. series. And that followed a playoff se- programs following World Series "Unfortunately, events that we could ries that itself ran four games shorter games. Said one executive at a compet- not control, the fourth quarter softness in than it might have, resulting in lost reve- ing network: "That strategy is only as the economy and all of television and the nue for seven games that were never good as the programing; we've all been four -game sweep, did cause us to incur played. CBS had been expecting an av- there." losses on baseball that were more than erage World Series length of six games. He noted that ABC learned its lesson we anticipated in the first year of our "I think it has to be an enormous in 1984 trying to promote Call to Glory deal." said Pilson. disappointment, and it's a huge chunk of during the Olympics; NBC flopped try- Sources in the advertising community revenue out the window," said Paul ing to promote Tattingers and The Bronx indicated spots during the World Series Schulman, president of Paul Schulman Zoo during the 1989 Super Bowl, and games sold at an average of $275,000 Co., a subsidiary of Advanswers Media CBS itself experienced shortcomings each. Some spots sold as high as Programming. "But no one should say earlier this year in trying to boost Grand $325,000, said one ad executive, but CBS made a bad deal with baseball be- Slam during the Super Bowl. discounting in later games found CBS cause we don't know what will happen Several network executives continue selling as low as $150,000 per spot. in years two, three and four of the con- to harbor some resentment over CBS's "Had there been six or seven games, tract," said Schulman. "It's too soon to billion dollar deal with MLB, which set there probably would have been real judge a four -year contract." the pace for high -priced bidding wars to heavy discounting," he added. The MLB contract offers CBS several acquire TV sports packages. CBS also experienced shortcomings "ancillary benefits," said Schulman, in- "CBS overbid by about $400 million in drawing women to its World Series cluding promotion of its new series and for the entire package," said one net- coverage, according to Julie Fried- an extension of original episodes, possi- work source, "and now all sports are lander, senior vp, director of national bly as far as into the May sweeps. Add overpriced because that's what the mar- broadcast negotiations, Ogilvy & Math- to that CBS's competitive fall numbers, ketplace bears." er. he said, and MLB should bode well for Pilson said he did not want questions "NBC was more aggressive than ever affiliate relations. relating to financial issues to "obscure in counterprograming with female "CBS also saved a lot of money in how pleased we are with the ratings per- shows," said Friedlander, pointing to not having to program against base- formance and production quality of our the scheduling of the Jackie Collins ball," said Schulman. coverage. Unlike some other major mini- series, Lucky Chances and Danielle CBS's profit or loss on MLB will best sports properties, there was a significant Steel's Fine Things. She also said audi- be judged over four years and in its ratings improvement over last year, and ence demographics for CBS's baseball value going into the fifth, said Richard we feel the World Series has been rees- coverage were typical. BB

Broadcasting Oct 29 1990 44 hyramiB IDTh7p JlIJJ .1

11.1 (J.1. LOS ANGELES

KCAL

DETROIT INDIANAPOLIS

1100 p.m. WXON WTTV

BOSTON PHILADELPHIA

WFXT WGBS

Source: NS1 9/10-10/10/90 overni0ht market avg. rig_ va year -ego I.P. :-jj "WA !:j2i jtJr\.)

DETROIT

Cobmabie PicturesTelevision A unn nl Gdumm l' char.. Evnainmeni. Inc 6300m WXON RATINGS ROUNDUP

CBS won the week on the strength of its World Series coverage, third was ABC, with only one of the top 10 shows, America's with the four games of the Reds sweep placing first, second, Funniest People (18.3/27), but six of the top 20 shows. Fox's fifth and sixth among all prime time programs for the week. strongest finisher was The Simpsons, which ranked 18th at Second, with five of the top 10 shows was NBC, whose Cheers 16.2/25 (Cosby was ranked eighth with 18.5/29). The line score was the top rated nonbaseball offering at 21.1/33. Coming in was CBS, 15.9/26; NBC, 13.9/23; ABC, 12.6/21; Fox, 7.0/12.

Week 5 Oct. 14-Oct. 20 from last week. Ist column tells rank. 2nd column tells position compared to last week: y-Down in rank from last week. A -Up in rank - Premiere broadcast. 3rd column tells rating. 4th column tells network. 5th column tells show.

1 21.8/37 C World Series Game 2 31 14.4/31 C World Series Postgame 4 58 9.8/16 A thirtysomething

2 21.4/38 C World Series Game 4 31 14.4/25 A Family Matters 62 9.6/17 A Movie Spec.:Babysitting

3 21.1/33 N Cheers 31 A 14.4/22 F Married...With Children 63 9.5/15 C Movie:The Big Easy

4 20.3/32 N Movie:Kaleidoscope 34 14.3/23 C Major Dad 64 9.4/17 N Midnight Caller

5 20.2/32 C World Series Game I 35 14.1/23 A Wonder Years 65 9.2/15 A Gabriel's Fire

6 19.4/35 C World Series Game 3 36 13.8/30 C World Series Postgame 3 65 9.2/14 F Good Grief

7 19.3/30 N A Different World 36 13.8/23 C World Series Pregame I 65 9.2/16 N Working It Out

8 18.5/29 N Cosby 38 13.0/23 A Full House Spec. 68 9.1/16 N 1st Person /M. Shriver

9 A 18.3/27 A Amer. Funniest People 38 13.0/24 A 20/20 68 9.1/14 C Flash

10 18.0/28 N Movie:Fine Things 40 12.8/21 N Fresh Prince Of Bel Air 70 8.9/15 A World Of Discovery

11 17.7/30 C 60 Minutes 41 12.7/23 C World Series Pregame 2 71 8.8/14 C Doctor. Doctor

12 17.4/26 A Roseanne 41 12.7/22 C Knots Landing 71 8.8/15 A Primetime Live 13 17.1/26 A Amer. Funniest Viedos 41 12.7/21 N Movie:Opposites Attract 73 8.7/16 N American Dreamer 14 16.9/29 A L.A. Law 44 12.6/25 C World Series Pregame 4 74 8.4/15 A Twin Peaks

15 A 16.7/27 A Movie:The Bride In Black 45 12.5/22 A Perfect Strangers 75 8.2/14 N Quantum Leap

16 16.5/27 N Grand 46 12.4/20 N Ferris Bueller 76 8.0/13 F Babes

17 16.3/26 A Who's the Boss? 47 12.3/19 F In Living Color 76 8.0/14 N Wings

18 16.2/25 F Simpsons 48 12.1/18 C Murder, She Wrote 78 7.8/14 N Parenthood

19 16.124 C Designing Women 49 12.0/18 N Movie:Love She Sought 79 7.3/14 C Top Cops

19 16.1/29 A Monday Night Football 50 11.9/21 N Carol & Company 80 7.2/12 A Cop Rock 21 15.7/24 A Doogie Howser, M.D. 50 11.9/19 A Married People 81 6.6/11 F Parker Lewis 21 15.7/24 C Murphy Brown 52 11.6/23 C World Series Pregame 3 82 6.1/II F Amer. Most Wanted 23 15.5/24 A Head Of The Class 52 11.6/19 C Uncle Buck 83 5.9/10 F Comic Strip Live 24 15.326 N Golden Girls 54 10.2/18 A Macgyver 84 5.8/10 F True Colors

25 15.1 /26 N Empty Nest 55 10.1/16 A Father Dowling 85 5.2/8 F Beverly Hills. 90210

26 15.0/26 C World Series Postgame 2 56 10.0/20 C World Series Postgame I 86 4.7/8 F Cops 27 14.9/22 A Coach 57 9.9/16 C Trials Of Rosie O'Neill 86 4.7/9 F Totally Hidden Video

27 14.9/24 N Unsolved Mysteries 58 9.8/15 F Get A Life 88 4.0/7 F DEA

29 14.8/23 A Growing Pains 58 9.8/17 N Night Court 89 3.9/7 F Haywire

30 14.6/26 A Full House 58 9.8/16 N Super Bloopers And Jokes 90 2.5/4 F American Chronicles

FREEZE FRAMES: Syndication Scorecard Week ended Oct. 14

Rank Program (Syndicator) Rtg Stns Covg 8 Wheel of Fortune, wknd. (King World) 7.5 189 86 t Wheel of Fortune, syn. (King World) 13.0 216 94 9 Current Affair (20th Century Fox TV) 7.3 180 92 2 Jeopardy! (King World) 11.5 196 91 10 Super Force:The Movie (Viacom) 6.0 176 94 3 Star Trek: Next Generation (Paramount) 9.6 233 98 1I Donahue (Multimedia) 5.7 212 92 4 Entertainment Tonight (Paramount) 8.6 160 95 12 Magic II (Buena Vista) 5.3 156 90 4 MGM Premiere Network II (MGM) 8.6 163 92 13 21 Jump Street, syn (Cannell Dist.) 5.0 125 91 6 Oprah Winfrey (King World) 8.2 185 91 13 Star Search (TPE) .5.0 173 96 7 Cosby Show (Viacom) 7.9 191 95 15 Inside Edition (King World) 4.9 11I 74

Nielsen weekly pocketpiece Source: Nielsen and Broadcasting's own research.

48 Programing Broadcasting OM 29 1990 TE CII \OLOGY

DIGITAL DOMINA TES LESS CROWDED STAGE IN ATLANTA

ust as the attendance and exhibition Panasonic Broadcast Systems. Secau- I ). The organizing committee for the space sold for the four days (Oct. cus. N.J.. displayed a studio videotape 1992 Barcelona Olympics chose D -X as 13 -16) of the Society of Motion recorder. a one -piece all- digital process- the official system for the games. Picture and Television Engineers annual ing and recording camcorder and a Another possible future D -X customer fall equipment exhibition were down three -hour cassette. "This format has is NBC. which has been the biggest buy- (see page 51). so. too. was the amount achieved our target for a digital format" er of Matsushita's MII half -inch compo- of new technology on view. for all studio and field applications. said nent analog equipment. NBC is commit- Most of the 187 companies exhibiting T. Nakayama. an NHK research engi- ted to using MII for another five years. on 160.000 gross square feet of the Ja- neer specializing in high- density digital said Robin Wilson. NBC director. tech- cob Javits Convention Center in New magnetic recording. nical planning. during a special one- York were featuring products introduced "Video and audio recording parame- hour panel session on D -2 sponsored by at the 1990 National Association of ters are the same as for the D -2 format. Sony Corp. "In three or tour years. we Broadcasters convention. For nine of the Nakayama said. D -2 is the earlier intro- might begin to convert to some kind of exhibitors. it was also the first chance to duced three -quarter-inch composite digi- composite digital tape format. We have display shiny new technical Emmys in tal format supported by Sony Corp.. the luxury of two to three years to sit their booths. which had just been pre- Ampex Corp.. BTS Broadcast Televi- back and see how things shape up in the sented in New York four days before the sion Systems and Hitachi Denshi (which marketplace. For economic reasons I opening of the SMPTE show ("In began deliveries of its 579.000 studio think it will be composite digital. not Brief." Oct. 15). VTR this month). component. and it will be cassette Of the technologies that were being In addition to D -2 parameters. Na- based." he said. shown off in Atlanta. Digital recording kayama said that five other advance- Sony's "D -2 Downlink" session. was among the most prominent. ments have been added to the half -inch which was videotaped in New York the As of SMPTE 1990. there are two system including improved channel cod- day after the SMPTE floor closed (Oct. composite digital videotape formats on ing. error correction coding and record- 17). was transmitted via satellite to in- the market for broadcasters and produc- ing of edit points. The format also pro- terested broadcasters. Included on the tion studios to consider. vides four-channel digital audio. panel with Wilson were nine other For the first time. production versions Matsushita's first big customer for D -X. broadcasters. cablecasters and post -pro- of equipment in the D -X format, the announced during last month's Interna- duction studio operators. all of whom half-inch composite digital system de- tional Broadcasting Convention in are users of either Sony or Ampex D -2 veloped by Matsushita and the Japan Brighton. England. is the BBC. which machines. (Sony announced at the be- Broadcasting Corp. (NHK). were will use it in its West London post - ginning of the session that the participa- shown. Mastushita's U.S. subsidiary. production studio (BROADCASTING. Oct. tion of the panelists did not signify en-

Panel at Sony -sponsored D -2 Downlink (1 -r): Peter Dare, vice Pa.; Fum Anderson, vice president, broadcast engineering, president, technology, Sony Business and Professional Group; HBO; Frank Quitoni, director, Olympic Operations, CBS; Tom Dent, vice president, Network Operations Center, Viacom Diane Krach, chief engineer, WTXF -TV Philadelphia; Robert Networks; Robin Wilson, director, technical planning, NBC; Henninger, president, Henninger Video, Arlington, Va.; Robert Pat Howley, president, Post Perfect, New York; Gil Aykroyd, Murch, vice president, engineering, WPtx(TV) New York, and director of engineering, noncommercial WLVT -TV Allentown, Robert Thomas, director, technology planning, ABC.

49 Broadcasting Oct 29 1990 Technology dorsement of Sony products.) use in the United States and maybe a they are needed, he said. Not surprisingly. panelists had mostly thousand in Japan and 500 in Europe," Another idea involves long distance, positive things to say about D -2. The he said. The European numbers are low, remote control production of live events. most important item in favor of one -inch Dare said, because of late introductions A cable sports channel, for example, is that its already there and its not of PAL versions, and sales figures are could cover events at every stadium in costing us anything. I think in ternis of beginning to pick up. the country by operating cameras re- potential. certainly D -2 offers a lot and Digital transmission. a common topic motely controlled over three or four fi- in our view it probably offers as much in in SMPTE technical sessions since ber optic lines from the service's head- audio as it does in video." said Robert 1987. was a presence on the exhibit quarters. Fewer people would be needed Thomas. director. technology planning. floor in 1990. Vyvx National Video Net- for on -site production crews and in some ABC. work (NVN). Tulsa. Okla.. a company cases, the crews could be eliminated en- "For most of us. our responsibility is now operating a nationwide video fiber tirely. Sensney said that Vyvx NVN is to make sure that we remain competi- optic service (BROADCASTING. July 16). not seeking to form strategic alliances tive. that we provide good support to our occupied one of the larger booths at this with robotic camera, videotape library sponsors and our viewers and in our year's show. or other manufacturers of automated case. we think digital is the way to go in systems because it is careful not to limit the future. said Robert Murch. vice the network's use in any TV facility. president. engineering. WPtsrvi New "Price, security One such alliance was announced dur- York. ing the show by BTS Broadcast Televi- Frank Quitoni. director. Olympic Op- and quality. We sion Systems. Salt Lake City. a manu- erations. CBS. spoke of the reliability of feel we have a leg facturer of cameras. VTR's and other the digital system over the analog for- studio equipment (co -owned by Bosch mats. During coverage of the World Fig- up on all three." and Philips). and Total Spectrum Manu- ure Skating Championships last winter C.R. Sensney, facturing (TSM). Valley Cottage. N.Y., in Halifax. Nova Scotia. CBS's D -2 a robotic camera ssteni company. "Ev- decks were exposed to severe cold after Vyvx NVN ery company should he looking for ways the heat in its production trailer went out to make their equipment more compati- over night. "I think it went down to two ble with other companies'. but with no degrees below zero. The next day when Vyvx NVN leases time on the fiber compromise in quality." said Michael we came in. it was really a refrigerator network. which was built by its parent D'Amore. BTS director of business and inside." Quitoni said. That was an im- company. Williams Telecommunica- development. portant evaluation for us. We didn't do it tions Group. Using current switching ca- Under the agreement. the TSM Auto - purposely. but were glad it happened pabilities. which some say are not yet Cam ACP -8000 is being equipped to because we saw that the machines carne reliable for video distribution of network operate up to eight BTS cameras simul- back and did exacly what they were sup- signals. Vyvx NVN claims to have taneously. Along with movement and posed to do." CBS expects to face simi- achieved reliability rivaling satellite dis- positioning control. there will be remote lar conditions when it covers the 1992 tribution. The worst -case down time to control of all camera parameters. TSM Winter Olympic games. the customer in case of a failure in the President Bob Gonnelli said that most of The fact that a D -X camcorder is system is 30 seconds. The company is the camera set -up and Operation that available and will never be available in currently awaiting the completion of a used to take several people to handle can D -2 is one of the half-inch format's ad- "T -I" backup routing system that will now be done by a single remote opera- vantages. according to Panasonic. But provide rerouting within one second. tor. That is. in part. due to the reliability the D -2 panel said that news acquisition "Our goal is that the customer will nev- of today's CCD studio cameras. "The in the digital domain is not important. er lose service for more than two sec- camera wakes up every day with pretty "We have cone to the conclusion...that onds." said C.R. Sensney. general man- pictures." Gonnelli said. the most significant factor in ENG is to ager of Vyvx NVN. TM's robotic system competitor, minimize the weight and general porta- Vyvx NVN's selling points are A.F. Associates. Northvale. N.J.. an- bility factors." Thomas said. "1 think "price. security and quality. We feel we nounced the sale of its second Roboped until a digital format is available at the have a leg up on all three. Sensney robotic camera pedestal to CNN in At- same or lower weight (than current one - said. Rather than emphasizing futuristic lanta. CNN bought the first prototype of piece NTSC camcorders' but above all fiber optic and digital compression as- Roboped last winter. The pedestal was at less power consumption than we now pects. the system is described as a cost - designed to work with the British -built see at analog. we won't see a move in effective and reliable alternative to satel- Rademec EPO robotic system. which that direction. lite distribution that can fit into any- A.F. Associates markets in the U.S. Peter Dare. vice president. technol- current TV plant. BTS also announced the U.S. intro- ogy. Sony Business and Professional The investment into the network so duction of its LDK 9. "our top of the Group. who also sat on the panel. said far has been SI billion dollars. "It's sort line CCD camera" for the studio or on- that D -2 is rapidly becoming a replace- of an engineer's dream.' Sensney said. location sports coverage. D'Amore said. ment for Type C (one -inch analog) in the "There are some neat things you can The camera. built with BTS's frame - studio. In the case of format C. it took think about doing. Another application transfer chips. images 700 lines of reso- the manufacturers about five years to that may be aimed at network and local lution and features "dynamic white sell 2.000 or 3.000 machines. In the broadcasters in the near future is a cen- shading... an electronic lens adjustment case of D -2. its taken about two years tralized TV commercial library. Instead technique for removing prism color arti- for the the penetration of D -2 to reach. of storing racks of videotapes with com- facts. The system is priced at S95.(XX) in Sonys case. about 3.0()0 machines. mercials. a station could phone the Vyvx and will be available in both NTSC and Something on the order of 1.1(X) are in Tulsa headquarters and access spots as PAL in the first quarter of 1991. -

50 TatMlyf Ireedeastiog ltd 29 I990 SMPTE: THEY DON'T LOVE NEW YORK the same booth space that it has in past SMPTE conventions "and with more Expense, set -up problems are among reasons cited equipment crammed in this year," said for disaffection with convention site Tom Calabro, director of engineering. He said that Ikegami had also experienced the same set -up problems as in past years, but was better prepared to The Society of Motion Picture and cope with them. "It was not a shock this Television Engineers has become time," he said. the key gathering of the year for Next year's conference will be held in TV broadcast and production engineers Los Angeles. Space has already been after the National Association of Broad- assigned for 122 companies for next casters convention. But according to year's show, including Abecus. Dyna- SMPTE's exhibiting companies, the so- tech will go back up to 1,500 square feet ciety is going to have to make some for next year after reserving only 1,000 tough decisions soon to maintain that square feet this year. status, especially concerning the future After a similarly disappointing 1988 use of the Jacob Javits Convention Cen- New York exhibition that also attracted ter in New York as a conference site. 186 exhibitors, SMPTE began consider- The estimate of the final attendance, ing alternative sites. The 1992 show will released on the last day of the conven- be held at the Metro Toronto Convention tion (Oct. 17), was 12,000, far short of Center. Hitachi's Munzelle called that SMPTE's goal of 17,000. It was also a decision "a very positive step." Calabro sharp drop from the 15,125 that attended said that Toronto or any other East Coast last year's conference in Los Angeles site with a large enough convention fa- and the 15,500 that attended in 1988, the cility would be suitable for the exhibi- last time the show was held in New tion. The only worry about Toronto ex- York. The exhibition's 187 booths was pressed by some exhibitors was the also well below last year's total of 259. expense U.S. companies will have clear- The show in Los Angeles covered ing Canadian customs. 85,000 net square feet last year. SMPTE Blaine Baker, president, MPL Film & During this year's conference there provided a gross figure of 160,000 Video Inc., Nashville, and SMPTE ex- was also discussion of where the 1994 square feet but no net figure for the ecutive vice president (who was elected event might be held. The tentative plan show this year. to succeed Maurice French as president is to return to New York, but the deci- "Most of the exhibitors were satisfied as of Jan. 1), reported that setting up for sion has not yet been made. Other East with the traffic," said John Spring, re- this year's exhibition was much smooth- Coast cities (including Atlanta, where gional sales manager, Eastman Kodak er than past New York events because the NAB convention and exhibition was and SMPTE's conference vice president. the process was spread over four days held last spring) are still under consider- Many exhibitors said that the lower rate rather than the usual three. The major ation. of traffic allowed for more time to talk complaint [among the exhibitors] we In the meantime, another idea that is to decisionmakers, he said. have had is about the coffee in the ex- being considered to boost SMPTE atten- A consensus of the exhibitors contact- hibitor's lounge," he said. dance is to merge the conference with ed by BROADCASTING said there is a Many exhibitors, most of whom the Audio Engineering Society (AES) problem with the Javits Center and New asked not to be identified, said that Fall conference. AES, a standards orga- York. For several years, the SMPTE while there were no physical threats to nization that serves the audio post -pro- conference has alternated every other employes this year, conditions had not duction industry, has traditionally held year between New York and Los Ange- improved greatly. Many major exhibi- its fall conference at about the same time les in order to serve the motion picture tors, including Sony, Ampex, Dynatech as SMPTE on the opposite coast. Dis- production communities on both coasts. and Hitachi Denshi, reduced the sizes of cussions between the two organizations When the show is in New York, many their booths substantially and one big over the feasibility of combining their exhibitors complain about the cost of exhibitor, Abecus, did not come to New shows have been held for several housing several employes there for the York at all. months. In June, SMPTE agreed to turn five -day SMPTE event and of other ex- Only four products were displayed at management of one of the technical ses- pensive aspects to staging a trade show this year's Hitachi booth. According to sions at its 1991 television conference

in New York. Bernard V. Munzelle, vice president, (in Detroit, Feb. 1 -2) to AES for papers But by far the most common com- marketing, the company will go back to on TV audio (BROADCASTING, Aug. plaint is the problem in dealing with the its normal -sized booth for the 1991 exhi- 20). union electricians that work at the Javits bition in Los Angeles. The smaller size While some exhibitors supported the Center. Many exhibitors complain about at this year's show was directly attribut- idea of merger, others said that it would the numerous set -up tasks to which the able to past problems with New York not make a difference in their show plan- unions claim jurisdiction. At past New shows and not a protest against SMPTE, ning. The merger would mean greater York shows, there have been reports of he said. "SMPTE we support complete- attendance, but audio attendees are not physical threats and the need to bribe ly." potential clients for many of the TV and electricians to get booths set up. Ikegami Electronics U.S.A. took up film- oriented SMPTE exhibitors. -nnu kedmliq Od 29 1990 TedroloOy 51 BITSIXE ss

TV BROADCASTERS IN 'MODEST' SHAPE FOR 1990's HOME STRETCH Third -quarter financial results show no Mideast casualties while political ad spending makes earnings statement; for 1990, Capital Cities /ABC faces possible operating income decline for first time in 20 years

While Capital Cities /ABC cited a 15% income decrease compared to od. Scripps Howard Broadcasting said "increased advertising de- 1989's third quarter 18% broadcast op- TV and radio revenue increased to $55.2 mand" in prime time for the erating income jump. million, up 10.2%, with roughly three of third quarter as a reason for improved The stock market did not react well to those percentage points from political revenue and profitability of its ABC TV the company's television outlook for the advertising revenue. Operating costs in- network division, GE cited the same remainder of the year, which the earn- creased 1.9%, leading to a 43% jump in market as "soft" in explaining "mod- ings statement described as "significant- operating income, to $14.5 million. estly" lower profit and revenue at NBC. ly weaker in the fourth quarter than for Also detailing the political benefit The former company last week report- the first nine months of 1990." That was Pulitzer Publishing, which said ed higher revenue for all of its broad- quarter will also see both ESPN and third-quarter political dollars account for casting and cable operations. Revenue ABC in the first year of a new NFL roughly 40% of the 6.8% revenue infor the ABC television network was up, contract although the former will have crease for its broadcasting operations, said analysts, by roughly 8%, with gains the revenue benefit of a cable operator excluding effects of station acquisitions at the owned TV stations just below that, surcharge. not applied toward baseball. and divestitures. Revenue increased to and radio revenue also up by a mid - The new earnings estimates for the quar- $25.1 million, but expenses were up single- digit percentage. Profit increases ter suggest that the company will barely 9.5%. "...attributable to increased per- for each of the operations was also up exceed the total 1989 operating income sonnel expenses, programing rights ex- "modestly," except at ESPN, where a results and could possibly post a decline penses, bad debt expenses and costs at large increase in the baseball rights fee for the first time in 20 years. WLKY -TV Louisville, Ky., related to offset higher revenue. TV station groups, consisting mostly change in network affiliation..." In addition to the estimated $20 mil- of affiliates. reported similarly disap- For Multimedia, broadcasting revenue lion loss on baseball for the quarter, pointing to modest changes in revenue was up 1.6% to $33.8 million. while there was an additional $18 million un- and profit, with some of the gains helped broadcasting cash flow decreased 3.2% favorable income comparison with the by political advertising. to $12.3 million. The company said the prior year's quarter due to accounting The Washington Post Co. said reve- division continues to "experience soft- adjustments from the 1985 merger. As a nue at Post -Newsweek stations was "es- ness in retail and automotive advertis- result, the broadcasting division reported sentially even" with the prior -year peri- ing." Profit improvements reported by some broadcasters, such as Meredith, was due to programing write -downs in prior years. McGraw -Hill said broadcasting revenue helped by "...political advertising We are pleased to announce FCC approval and good national business in Septem- and closing of our recent transaction: ber" increased 9% to $24.9 million, while profits, at $7 million, were flat with the year -ago period when the com- $58,000,000 pany recorded a gain from the syndication of certain programing. Gannett said WUAB -TV (CH 43) CLEVELAND, OHIO broadcasting revenue increased 4% to (Gaylord Broadcasting Company) $93.6 million. A.H. Belo, two of whose largest sta- SOLD TO tions are in Texas, said television station CANNELL COMMUNICATIONS L.P. advertising, including political spending. was up 8.5% to $45.8 million. Times Mirror, which also has two TV HOWARD E. STARK stations in Texas, said revenue was up Media Brokers-Consultants 7.4% to $25.2 million, while operating 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405 profit dropped 26% to $5.8 million. -OF

52 Business Broadcasting Oct 29 1990 NETWORK HANDLING OF MVP

COMPARATIVE ADS CAUSING CONCERN America's Fastest Growing Ads that attack competition by name have increased Brokerage Firm. in past few years; Coke expresses concern about network review process and suggests independent We're Building a Reputation, panel to review advertisements Not Resting on One.

The standards and practices depart- information concerning how many peo- ments at the networks are in the ple replaced their Chevy trucks with an- news again. Two years after cuts other brand. As one marketing executive in those departments reduced the size to put it: "If you torture the numbers long somewhere between 15 and 20 commer- enough. they'll talk." Ford's legal de- cial reviewers, the advertising communi- partment has contacted Chevrolet and ty is concerned about the networks' abil- may end up pursuing the networks. ity to oversee the commercial clearance Often the problem with comparative process. and new concerns from major ads is that each company has its own advertisers such as Coca -Cola about the research methodology and uses different

Elliot B. Evers Randall E. Jeffery 415.391.4877 407.295.2572

Charles E. Giddens Brian E. Cobb 703.827.2727 703.827.2727

Ads such as this Diet Pepsi spot have competitors crying foul departments' handling of 'compara- Thus. the survey method used by one Over $750,000,000 in tive" TV ads have surfaced. manufacturer may not be the same as completed transactions. Comparative ads-commercials that that of a rival manufacturer. And the attack or mock competing products by networks. said one executive at a large name-have grown substantially over beverage manufacturer. are unable to the last few years. especially in competi- keep up with the changing standards in RADIO and TELEVISION BROKERAGE tive categories such as telecommunica- research methodology. FINANCING APPRAISALS tions. beverages and automobiles. For The solution, according to Coca -Cola. example. Coca -Cola has taken issue is to create an agency independent of the with several Pepsi ads that claim Diet networks and advertisers to act as a Pepsi is "the taste that beats Diet Coke" watchdog over comparative claims. or that Diet Pepsi "is the undisputed Pepsi does not see an outside organi- 7,41 champion" of taste. zation as a solution. Said Pepsi spokes- Some automobile manufacturers are person Gary Gerdemann: "On the also upset with comparative ads the net- whole, the networks have done a good works have approved. Ford Motor Co. job handling comparative ad claims, has been outspoken in its criticism of counter claims and challenges. If any Chevrolet ads that the company says improvements in the testing system are MEDIA VENTURE make false claims about Ford trucks. to be made, we favor the networks The ads, according to Ford spokesper- adopting more definitive guidelines for PARTNERS son Mike Parris. are full of half truths claim substantiation and review." WASHINGTON, DC about Chevrolet's truck sales. For exam- The problems with a watchdog group. ORLANDO ple. ads that say how many people said Gerdemann, is that it adds another SAN FRANCISCO switched to Chevy trucks do not include standards and variables in research. continues on page 55

Broadcasting Od 29 1990 CIIANGDG HANDS

WTVX(TV) Ft. Pierce, Fla. Sold by PROPOSED STATION TRADES KMGY(AM) Montgomery, Ala.; WYZE(AM) WTWV Inc. to Krypton Broadcasting Corp. Atlanta and WEAM(AM) Columbus, both By volume and number of sales for $8 million cash at closing. Buyer is Georgia; WTOO(AM) Asheville, WHVN(AMl headed by Frank K. Spain and is licensee of Charlotte and WDRV(AM) Statesville, all WTVA(TV) Tupelo, Miss., and is permittee of Last Week: North Carolina; WNAP(AM) Norristown, is by WOLS(AM) KzJC(TV) Flagstaff, Ariz. Seller headed AM's $1,125,000 1 Pa., and Florence, S.C. C.E. Feltner Jr. and has interests in Krypton Kzou(AM) has black format on 1250 khz FM's Broadcasting of Jacksonville Inc., licensee $00 with 2.5 w. KzOU -FM has CHR format on of WNFr(TV) Jacksonville, Fla.; Krypton AM -FM's $6,225,000 4 98.5 mhz with 100 kw and antenna 1,286 of Birmingham Inc.; Krypton ft. Broker: H.B. La Rue, Media Brokers. Broadcasting TV's $8,000,000 1 International Corp., and Krypton Broadcast- Total $15,350,000 6 KCIN(AM) Victorville and KATJ(FM) ing of Ft. Pierce Inc. wTvx is an indepen- George, both California Sold by Crown with 5000 kw visual, 500 kw dent on ch. 34 Year to Date: Broadcasting Services for $1.575 million aural and antenna 973 ft. cash at closing. KCIN was acquired in July AM's o $90,254,068 332 KZOU-AM -FM Little Rock, Ark. Sold by 1978 for $160,000; KATJ went on air in June Encore Communications Ltd. to GHB FM's $456,517,626 215 1989. Deal for stations in August 1989 to Broadcasting for $1.65 million cash at AM -FM's $344,235,640 o 192 Victor Valley Broadcasting for $1.36 mil- closing. Seller is headed by George Dun- lion fell through. Seller is headed by Sidney TV's o $798,841,900 82 can and has interests in KBFM -FM McAllen - King and Mattie Brown. Buyer is owned by /Brownsville, Tex. Buyer is headed by Total $1,691,849,234 o 721 Scott Brody and has no other broadcast in-

George H. Buck Jr. and has interests in For 1989 total see Feh 1990 ßku VICASIING. terests. KCIN has country format on 1590 khz with 500 w day and 135 w night. KATI has Country format on 100.7 mhz with 85 w and antenna 1500 ft. Broker: Blackburn & Co. Inc. WLRM(AM) Ridgeland and WLIN(FM) Gluckstadt, both Mississippi Sold by Exchequer Communications Inc. to Aileron AnchorMedia Group Communications Inc. for $1.5 million to facilitate sale of minority interests to outside has agreed to sell the assets of investors. Seller and buyer is headed by William Neville III. WLRM has news/talk format on 780 khz with 5 kw. WLIN has -FM beautiful music format on 101.7 mhz with 3 KKWM kw and antenna 300 ft. Dallas, TX KZKL -AM -FM Albuquerque, N.M. Sold by AM -FM Communications Inc. to Coro- for $15,100,000 nado Broadcasters Ltd. Inc. for $1.3 million. Sale includes $800,000 cash at closing to and $250,000, 10-year promissory note at 10 %, with buyer assuming liabilities for balance. Seller is headed by Garrett Haston Cox Enterprises, Inc. and has interests in KJQN -AM -FM Ogden, Utah. Buyer is headed by William Russell. KZKL(AM) has oldies format on 1580 khz with 10 kw day and 40 w night. KZKL(FM) has 50's and 60's format on 101.7 mhz with 3 kw and antenna 99 ft. WLTP(AM) Parkersburg, W.Va., and QUESÎCO!VRUI'° WNUS(FM) Belpre, Ohio Sold by The Somerset Group Inc. to TRBC Inc. for $1.125 million. Sale is for 63% of stations Radio Station Brokerage & Financing Services and price includes $100,000 cash at closing and promissory note. Seller, headed by John Patten, is reducing its ownership from Don Bussell Marc Hand 83% to 23 %. Buyer is headed by Joel Gaithersburg, MD I (301) 963 -3000 Denver, CO / (303) 534 -3939 Thorp and John Reynolds. WLTP has oldies format on 1450 khz with 1 kw. WNUS has Subfeet to FCC approval Country format on 107.1 mhz with 2.3 kw and antenna 370 ft.

54 Business /Changing Hands Broadcasting Od 29 19911 Continued from page 53 "unnecessary" cost layer and further WSNS -TV case draws support complicates the review process. The group. said Gerdemann. would not be etitions of support are coming from Chicago Hispanic communities follow- meth- able to address the "fundamental ing the FCC's refusal to renew the license of wSNS -TV Chicago. the city's odological differences in research that all- Spanish television station. The FCC denied the station's request for license our two companies have always had." renewal on the grounds WSNS-TV failed to air sufficient public interest pro- Gerdemann also wondered what the le- graming in 1982 when it experimented with a subscription service, showing galities of a watchdog organization on a scrambled basis, sexually oriented adult movies (BROADCASTING, Sept. might be with antitrust issues. 24). The FCC awarded a construction permit to Monroe Communications, the The networks do not think an inde- competing applicant that filed the original petition to deny the license renewal. Matthew pendent panel is the solution. Monroe has pledged to air Spanish programing, but WSNS-TV supporters say Margo, vice president, program prac- that's not good enough. "Since 1985, channel 44 has provided vital public tices, CBS, suggested the belief that any affairs programing on such issues as school reform, amnesty [for illegal panel funded by an industry can be inde- aliens]. health care. naturalization and voter registration." said Alderman Luis really a quantum leap of pendent "is V. Gutierrez of the 26th Ward of Chicago. "Channel 44 is an extremely said the faith." An ABC spokesperson important vehicle of communication for the Hispanic community -one that matter of comparative advertising is un- we do not intend to lose." der review. ABC's vice president for A resolution of support was approved Oct. 18 by the Intergovernmental commercial clearance, Harvey Dzodin, Relations Subcommittee, calling Mayor Richard M. Daley to file a petition has said a separate panel is inadvis- supporting WSNS-TV. The city council will consider the resolution Oct. 31. able. NBC said a proposal for a panel Management of the station is petitioning the FCC to reconsider its decision, is under consideration. and if they do not receive a favorable ruling, they will take their case to the Another perception problem, Margo U.S. Court of Appeals; a Supreme Court appeal will follow, if necessary ( "In said, is the tendency for people to con- Brief," Oct. 1). Additionally, 33 Hispanic community organizations have clude that whenever a challenge is sus- formed the "Coalition in Defense of Access to channel 44," in an attempt to tained, the advertiser has gotten away turn around the FCC's decision. with something. Said Margo: "The fact that a competitor later does more extensive research does not mean the advertiser got away with false advertising or that there was not a reasonable level of substantiation made at the clearance stage." Most of the conflicts, Margo said, are at the research level. "We find with issues that even some of these research ON PERMANENT RELATIONSHIPS... the foremost experts can strongly dis- agree with each other." Margo said another potential problem with a third par- In times of economic uncertainty, with station values ty entity is that any decision they made in question and brokers and lenders in disarray... would be appealed to CBS [or the other networks] and its department and the REMEMBER that one media brokerage firm has been network would be more likely to rely on its own researchers anyway. in continuous operation, gaining experience, Once the networks give approval to an expertise and building permanent relationships advertisement, odds are it will be able to air outside of the networks without go- for over 40 combined years. ing under the microscope again. Some cable networks have their own standards and practices departments. but most seem to operate on the theory that 'if it's good enough for the networks, it's good enough for us.' For example, USA Net- T1 Ell . work does not have an official depart-

ment, but does reviews on a case -by- RICHAR 1 S INC. case basis. Said a company

spokesperson: "Generally, top of the A Confidential Service to Owners & Qualified Buyers line ads from major corporations and major agencies are pretty much accepted CECIL L. RICHARDS I BRUCE A. HOUSTON I LEE M. HAGUE based on past business practices and public perceptions." Quietly and effectively representing the best interest of buyers & sellers Not all advertisers are concerned about comparative advertising. Said one 7700 LEESBURG PIKE 540 FRONTAGE ROAD P.O. BOX 892 major advertiser: "Challenges are part FALLS CHURCH, VA 22043 NORTHFIELD, IL 60093 HOT SPRINGS, VA 24445 of the operating environment, like bor- (703) 821.2552 1708) 441 -7200 (703) 839-3196 der skirmishes." -N

Broadcasting Oct 29 H1í0 Business 55 FOCUS ON FINANCE Media stocks were mixed last week while market indices ing 9% for week -CBS, which had larger third -quarter net advanced. Financial News Network said that company decline, has hovered at $I55 -$I60 for past month, protected had fixed- charge coverage deficiency, sending stock down by $100 -per-share net cash. For past month CCB is down 11/4, to 31/4. Stock symbol is now FNNIE- previously FNNI- roughly 16%. Publishing group owner stocks were mixed. with last letter indicating delinquency in meeting SEC filing McGraw -Hill rebounded eight percent, to $46, while several requirements. On same day, MCA trading was halted -at 54, stocks continued month -long declines, including Pulitzer, down 43/4 from prior day's close -at 1:05 p.m. on Japanese Washington Post and Park Communications. Studio stocks in news report that Matsushita merger negotiations had broken general did well with Paramount, Time Warner and Disney all off. Trading resumed at 2:18 p.m. at $48 down $6 more and showing gains. MSO stocks were mixed with some of larger was halted again for rest of day, at 3:51 p.m., up $2 at $50. issues, including American Television and Communications, Three minutes later Matsushita executive issued statement Comcast and Tele- Communications. Among short positions denying news report. Likelihood of closing on MGM acquisi- reported last week, that in News Corp. American Depository tion sent stock up 20 %, to 141/4. Capital Cities /ABC (CCB) Receipts for period ending October 15 showed 64% jump to continued to take brunt of network advertising concerns, fall- 4.8 million, roughly 24 times average daily trading volume.

Market Marko

Closing Closing Capitali- Gahm Mike Capital'. Wed Wed Net Percent P/E ration Wed Wed Nei Percent P/E union Oct 14 Oct 17 Change Change Ratio ;000,000) Od 24 Od 17 Change Chonge Ratio(000,000)

BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

nBLC) A.H. Belo 30 1/2 29 5/8 7/8 02.95 26 569 O(BHC) BHC Comm. 42 1/4 40 7/8 1 3/8 03.36 41 1.237 ©)AFL) American Family 14 1/8 13 1/8 1 07.61 11 1.149 O(CCBI Cap. Cities/ABC 395 436 -41 - 09.40 13 6,846 Ell(ACCMA) Assoc. Comm. 18 17 1/4 3/4 04.34 46 335 0CB81 CBS 158 1/4 154 4 1/4 02.75 II 3.746 nCCN) Chris-Craft 27 26 1/2 1/2 01.88 687 -CCU) Clear Channel IO 3/4 10 3/4 00.00 -63 61 Oi (DUCO) Durham Corp. 27 1/2 23 4 1/2 19.56 14 232 m(JCOR) Jacor Commun. 2 1 7/8 1/8 06.66 -I 19 GCI Gannett Co. 32 31 3/4 114 00.78 13 5.056 nOSBN) Osborn Commun. 6 3/4 7 1/4 -03.57 -9 47 n N (GE) General Electric 51 7/8 52 5/8 - 3/4 01.42 11 46,097 nOCOMA) Outlet Comm. 12 12 3/4 3/4 05.88 14 78 O (GACC) Great American 2 1/4 1 3/4 1/2 28.57 79 ®(PRI Price Commun. 5/8 1/2 1/8 25.00 S (HTG) Heritage Media 3 3 118 - 1/8 - 04.00 -6 135 nSAGB) Sage Bcsg. 1 1/2 I 1/2 00.00 -I 5 \ IJP) Jefferson -Pilot 33 7/8 34 112 - 5/8 01.81 8 1.210 E ISCRP) Scripps Howard 45 45 00.00 19 464 N (LEE) Lee Enterprises 20 7/8 21 1/8 - 1/4 -01.18 12 487 ElfSUNNC) SunGroup Inc. 3/4 3/4 00.00 -I S N (LC) Liberty 42 1/8 41 7/8 1/4 00.59 9 329 EfTLMD) Telemundo 3 1/2 3 1/2 00.00 -1 79 O (LINB) LIN 46 1/4 43 1/2 2 3/4 06.32 -15 2.376 ITVXGC) TVX Group 9 1/8 9 1/16 1/16 00.68 66 f \ (MHP) McGraw -Hill 46 42 1/2 3 112 08.23 115 2.239 m1 UTVI) United Television 28 3/4 28 3/4 00.00 3 312 (MEGA) Media General 1 1/2 18 3/4 -17 1/4 - 92.00 2 37

N (MDP) Meredith Corp. 22 1/8 21 1/4 7/8 04.11 -15 406

O (MMEDC) Multimedia 56 7/8 55 1 7/8 03.40 16 643 PROGRAMING A (NYTA) New York Times 18 5/8 18 3/4 - 1/8 00.66 6 1.418 \ (NWS) News Corp. Ltd. 9 1/8 8 I 1/8 14.06 5 2,449

0 (PARC) Park Commun. 13 14 - 1 07.14 14 269 O (ALLT) All American TV 2 2 00.00 3 O (PLTZ) Pulitzer Pub. 17 18 1/4 - 1 1/4 - 06.84 6 178 N Pictures 7 7 5/8 - 1/2 06.55 215 (CRC) Carolco IB II O (STAUF) Stauffer Comm. 130 130 00. 48 144 O (DCPI) dick clerk prod. 3 3 1/2 - 1/2 - 14.28 13 24 N (TMC) Times Mirror 23 5/8 23 3/4 1/8 00.52 12 3,036 N (DIS) Disney 95 3/4 87 3/8 8 3/8 09.58 16 12.733 N (TRBI Tribune Co. 33 3/4 32 I 3/4 05.46 11 2,223 FNN 3 1/8 3 3/16 -1/16 - 01.97 9 57 aFNNIEI A (TBSA) Turner Bcstg..A' 9 5/8 9 5B 06.94 -64 1.435 A (FE) Fries Entertain. 1/2 1/2 00.00 2 N (WPO) Washington Post 184 193 1/2 9 1/2 -04.90 12 2,214

Heritage Ent. 1 1B 3/4 3/8 50.00 -2 8 /(HUH) N (WX) Westinghouse 25 7/8 26 1/2 - 5/8 -02.35 7 7.531 HSNI Home Shop. Net. 3 3/4 4 5/8 - 7/8 . 18.91 93 338 El( O (IATV) ACTV Inc. 2 5/8 2 1/2 IB 05.00 2 la IBTVAIIBS 1 1/4 1 1/4 00.00 15 4 DKWP) King World 22 1/2 21 1/8 I 3B 06.50 10 855

(KREN) Kings Road Ent. 1/4 9/32 - 1/32 - 11.11 -I 1 CABLE

©(MCA) MCA 50 57 - 7 - 12.28 19 1759

EIMGM) MGM/UA Comm. 17 1/8 14 1/4 2 7/8 20.17 -17 874 ATN) Acton Corp. 6 6 00.00 -4 9

®INNH) Nelson Holdings 2 1/2 2 IB 3/8 17.64 10 ATCMA) ATC 27 3/4 25 2 3/4 11.00 28 3,026

aNNETI Nostalgia Net. 9/16 7/16 1/8 28.57 3 CVC) Cablevision Sys.'A' 10 3/4 11 7/8 - 1 1/8 .09.47 238 ®IOPC) Orion Pictures 10 1/2 10 1/4 1/4 02.43 30 190 BCTIO Century Comm. 4 3/8 4 3/8 09.37 -4 285

®(PCI) Paramount Comm. 37 1/4 34 1/4 3 08.75 25 4,391 CMCSAI Comcast 10 1/8 8 1/4 1 7/8 22.72 -6 1,143 ®IPLA) Playboy Ent. 4 3 7/8 IB 03.22 21 74 f (FAL) Falcon Cable 10 1/4 9 5/8 5/8 06.49 -7 65 ISI(QNTQE) Qintex Ent. IB IB 00.00 26 nJOIN) Jones Intercable 6 1/4 5 3/4 1/2 08.69 -3 78 DfQVCNI QVC Network S 1/4 5 1/4 05.00 -13 91 nKRI) Knight-Ridder 39 1/4 39 5/8 - 3/8 00.94 12 1,969 URVCC) Reeves Commun. 6 3/4 6 3/4 00.00 -16 85 nRCLA) Rogers'A' 9 9 1/4 - 1/4 - 02.70 -17 349 URPICAI Republic Pic.'A' 5 1/4 5 3B - 1B 02.32 29 22 nTCAT) TCA Cable TV 10 1/4 10 3/8 - 1/S - 01.20 44 248

m(SP) Spelling Ent. 3 3 / 8 3 3/8 00.00 16 I I I E (TCOMA) TCI 10 1/2 8 7B 1 5B 18.30 45 3,737 ISIIJUKEI Video Jukebox 4 3/4 4 3/4 00.00 -36 45 ©ITWX) Time Warner 76 1/4 67 1/2 8 3/4 12.96 -5 4,382

IIIIWONEI Westwood One 1 3/4 2 - 1/4 12.50 -1 25 nUAECA) United Art.'A' 10 3/8 10 1/2 - 1/8 - 01.19 -I5 1,457

CI(AFTI) Am. Film Tech. 3 5/8 5 3/8 1 3/4 - 32.55 11 35 A (VIA) Viacom 16 16 7B - 7/8 -05.18 -19 1.707

56 Business Breadtmtip Ott 0 100 FIFTH ESTATE EARNINGS REPORTS

A.H. Belo said that prior year's third - Company Period Revenue % Earnings N EPS quarter earnings reflect roughly $0.10 per (000) change (000) change

share from "...proposed IRS audit ajdust- A.H. Belo Third $108,582 7 $6,522 80 $0.29 ments to the company's federal income CBS Third $662,200 12 $43,500 -30 $1.69 tax returns for the years 1984 through Capital Cities /ABC Third $1,214,772 10 571,714 -11 $4.16 Gannett Third $79,403 1988." CBS had $43.3 million in net $829,861 -4 $0.50 corporate interest income for third quar- General Electric Third $14,200,000 9 $1,026,000 9 $1.16 McGraw -Hill Third $502,785 11 $67,354 5 $1.38 ter. Purchase price accounting for Capital Meredith First $179,411 4 $60,936 554 $3.62 Cities /ABC benefited third-quarter earnings Multimedia Third $119,827 6 $12,906 68 $1.05

per share by $0.20 in 1990, compared to The New York Times Third $415,340 1 $9,173 -96 $0.12 $1.65 in 1989. Third -quarter operating Park Communications Third $38,867 -1 $3,670 -5 $0.18 income for Gannett was off 9 %, to $150.6 Pulitzer Publishing Third 597,963 4 $1,424 -56 $0.13 million. Company said "...the consolida- Scripps Howard Third $18,185 12 $6,496 126 $0.63 Times Mirror Third $894,980 2 $41,865 -40 tion of the retail industry continues to $1.05 impact advertising demand. The prospect of new taxes and cable TV systems. Company said broadcasting information higher energy prices has challenged consumer confidence, services group revenue was 7%, to $19.1 million, while exaggerating the pressures on retailers, which are tradi- operating income was up 27 %, to 43.3. million. Operating tionally among the company's largest advertisers." income for all of company was off 41%, to $17.5 million. Third -quarter net income for Meredith included $49.3 mil- Park Communications said third -quarter results included lion gain from sale of printing operations and $3.5 million $198,000 of net non -recurring expenses, "...in association gain from sale of Sail magazine. Multimedia said enter- with the potential acquisition of WJKA -TV Wilmington, tainment revenue increased 16 %, to $19.1 million, while N.C.. Scripps Howard said cable television division had division's cash flow jumped 33 %, to $13 million. Cable third -quarter operating income of $4.5 million on revenue division had cash flow of $15 million on revenue of $27.3 of $23 million. Times Mirror reported third -quarter cable million. Results from prior -year's third quarter for The television income of $18.3 million on revenue of $93.1 New York Times Co. included $195 million gain from sale of million.

STOCK INDEX (CONT.)

Market Market Closing Closing Capitoli- Closing Closing Capitali- Wed Wed Net Percent P/F :arion Wed Wed Net Peirent PIE ration Od 24 Od 17 Change Change Ratio '000,000. Od 24 Oct 17 Change Change Ratio (000,0001

EQUIPMENT & MANUFACTURING SERVICE

UMMM) 3M 78 1/4 75 1/8 3 1/8 04.15 13 17.369 UACRPCI Andrews Group 2 3/8 2 3/8 00.00 -1 21 UARVI Arvin Industries 14 7/8 14 7/8 06.25 20 279 El BSIM) Burnup & Sims 6 3/4 7/8 5 7/8 75 85 UCCBL) C -Cor Electronics 5 1/2 4 1/8 I 3/8 33.33 4 23 UCLR) Color Systems 1 3/4 I 5/8 I/8 07.69 -1 10 UCTEXI C -Tec Corp. 13 3/4 14 1/8 3/8 -02.65 -50 226 INCQI Comsat 25 7/8 26 1/4 - 3/8 -01.42 7 483 UCHY) Chyron 9/16 9/16 00.00 -I 6 EICDAI Control Data 9 5/8 8 1 5/8 20.31 -2 409 MI C014) Cohu 8 1/8 7 1/4 7/8 12.06 6 15 INIDNB) Dun & Bradstreet 38 3/8 40 1/8 - 1 3/4 -04.36 13 7,002 SEEK) Eastman Kodak 39 7/8 37 1/8 2 3/4 07.40 15 12.937 aFCB) Foote Cone &B. 21 22 1/4 1 1/4 -05.61 11 226 Ell FIRS) Harris Corp. 16 15 3/8 5/8 04.06 4 641 gi GREY) Grey Advertising 133 141 8 05.67 12 149 n(IV) Mark IV Indus. 81/88 1/8 00.00 2 113 mI IDBX) IDB Commun. 6 1/4 6 1/4 04.16 69 39

1 ®IIPGI Interpublic Group 30 3/8 30 3/8 01.25 13 1.051 is MATT) Matthews Equip. 5/16 1 1/4 1/16 05.00 65 7 m(MCDY) Microdyne 3 1/4 3 3/16 1/16 01.96 46 13 mI OMCM) Omnicom 26 26 00.00 13 682 RTRSYI Reuters 39 3/4 40 - 1/4 -00.62 18 17,135 E IMCOM) Midwest Comm. I 3/4 1 3/4 00.00 5 5 U ®I MOT) Motorola 54 3/8 54 3/8 00.69 13 7.151 ®ISAA) Saatchi & Saatchi 2 3/8 2 1/4 1/8 05.55 2 376 PPI) Pico Products 5/8 3/4 1/8 16.66 2 UT1.MT) Telemation 1/2 1/2 00.00 I 2

f - 1 113TTICI) TM Commun. 1/8 1/8 00.00 2 IIIISFA) Sci- Atlanta 13 5/8 14 3/4 1/8 -07.62 7 303

OSNE) Sony Corp. 52 1/2 53 - 1/2 - 00.94 28 17.426 QI UNVI Unitel Video 5 3/4 5 3/4 00.00 -9 8

IIITEK) Tektronix 15 1/2 14 7/8 5/8 04.20 -5 450 IN WPPGYI WPP Group 16 3/8 14 3/4 1 5/8 11.01 8 660 VAR) Varian Assoc. 27 7/8 27 3/8 1/2 01.82 -31 533 El WGNR) Wegener 3/4 3/4 00.00 -4 5 'MIZE) Zenith 6 I/8 4 1/4 I 7/8 44.11 -2 163 Standard & Poor's 400 367.61 349.98 17.63

Meadastin9 Od 29 1990 Business 57 CABLE

POST CABLE BILL: INDUSTRII CONFRONTS THE ISSUES MSO's and programers wrestle with the concerns of Congress: rate increases, program ownership

The demise of the cable bill leaves specifics, saying contemplated 1991 in- services have to say, I don't see a signif- the industry confronting a number creases will be made on a market -by- icant amount of new product" being of issues of how it will operate its market basis. They are, by now, highly added in 1991. The fact there is no bill, businesses in the next year. Some of the sensitized to the backlash that large or "does definitely contribute to the uncer- issues on the minds of Congress, as frequent increases bring. tainty," he said, creating a more con- manifest in the bills-rate increases, But given rising costs for programing, trolled, more conservative environment. programing exclusivity, MSO owner- debt service and the improved customer And the uncertainty in the credit markets ship in programing services, access and service promised by the industry, rate adds to Continental's more cautious ap- price discrimination by program services increases limited to inflation are not proach. Although Stengel is not ruling and must carry for broadcasters, and the guaranteed. out equity investments in program ser- fallout from having no bill -are now The economic uncertainty, both in the vices, the present situation "makes it confronting MSO's and programing ser- consumer and financial markets, cou- even harder," he said. "Is it an idea that vices. pled with the continued regulatory will be realized without our money ?" is The answers to some questions are cloud-will there be a bill next year, or a question Continental asks, he said, as easy. Every MSO contacted by BROAD- will the FCC act in the interim, or the company looks "to use any involve- CASTING said there would be no pulling both-plus the age -old issue of tight ment to achieve the maximum benefit." back from the broadcast tiers that many channel capacity, is putting a damper on Adding new services is not as critical created in 1990, an action that gave MSO equity plans as well as new service as continued capital expenditures to up- many broadcasters both de facto must affiliation plans. grade cable plant, said Stengel, which in carry and channel positioning. Rob Stengel, senior vice president, turn would create the side benefit of Rate increases are a more difficult programing for Continental, said al- more shelf space. ATC said 1991, like matter. Few MSO's were willing to talk though "we continue to hear what news previous years, will see the company

51 cils Broadcasting Oct 29 1990 spend $200 million on capital expenditures. Jones Intercable President Jim TCI BOARD APPROVES SPINOFF TO LIBERTY O'Brien said the company is not pulling back from any capital expenditures, but Tle- Communications Inc.'s board of directors approved the spinoff of most with the state of the economy we will of the company's programing assets and various percentage interests in certainly make sure were more judi- cable systems serving 3.2 million subscribers to Liberty Media last week. cious in how we spend our capital dol- The company has filed an 8 -K report with the Securities and Exchange lars." There is also a caveat at Warner Commission and expects to file other SEC reports as well as await government Cable. Kevin Leddy, senior vice presi- approval for the spinoff. dent, marketing and programing, said All of TCI's programing assets, except for its ownership in Turner Broad- the company will try to reduce converter casting and The Discovery Channel, will shift to Liberty, which includes TO purchases, in effect slowing the growth Sports, BET, QVC, Family Channel and AMC. In addition, TCI will transfer of addressability, because of advances in its interest in Storer, Lenfest, Intermedia, Cencom, TKR and cable joint interdiction technology, which could ventures in Kansas City and Denver. make addressable converters moot. TCI Class A and B stockholders can exchange a portion of that stock for Tight channel capacity will continue Class A and B shares of Liberty. There will be three classes of preferred stock to plague other MSO's. Dave Andersen, of Liberty to be issued to TCI. One class will entitle TCI to elect at least 20% vice president, public affairs, for Cox, of the Liberty board; another will be exchangeable for TCI common stock and said little shelf space, rather than the another class will be convertible into Liberty common. uncertainty, is the reason Cox is not TCI said it will use the equity method of accounting for its interest in doing more affiliate deals. Some capaci- Liberty, thus TCI will not recognize any income relating to dividends paid to ty will open up next year, he said, but Liberty and TCI will continue to record the losses generated by Liberty's Cox's recent HA! affiliation accord will assets, resulting in no incremental change on TCI's reported losses, the mean it will likely receive a greater roll- company said. TCI said the Liberty assets are less than 5% of TCI's total out. But Cox does not rule out program- assets. ing investments, said Andersen, although they would be more likely services because it does not account tor ers well and reinforce the value of cable smaller equity stakes than large owner- rate hikes for better existing program- service in their minds. ship positions. ing, such as ESPN or TNT, or for im- Virginia Westphal, vice president, proved customer service. marketing sales and programing, said O'Brien said Jones will not approach THE VIEW FROM there is virtually no open space on Via- rate increases any differently. and will THE PROGRAMERS corn systems for new program services. look at individual markets and operating Time Warner's cable systems, to an costs. But "we're not planning any $2- even greater extent than Viacom's, have $4 rate increases," he said. Cable programers also agree with sister company services vying for ex- An ATC spokesman said the company the MSO's that the continued panded or new coverage. With E! Enter- "always tried to be reasonable and non - legislative uncertainty may not tainment Television, the Comedy Chan- abusive" concerning rate increases and characterize the coming year as much as nel and the American Courtroom that it will continue with that policy. an uncertain economy will. Network in various forms of existence, Warner's Leddy said the company's rate "The cable industry is better off not ATC and Warner Cable properties will increases will be fairly modest," with having tried to shoehorn in an overly - likely be giving those services a shot total bills rising less than the CPI. constructed bill in a last- minute compro- when any capacity opens up. The fight over exclusivity was at the mise," said Thomas Burchill, chairman Jones Intercable President Jim O'Bri- core of the cable bill, and had it been and chief executive officer of Lifetime, en said the company continues to look at passed, operators and programers may summing up the feelings of other pro- new services and sign affiliation deals. have stepped up the pace of exclusive gramers. Cable programers' main con- But the uncertainty in Washington over contract negotiations. But there appears cerns about the proposed legislation whether a broadcast tier, for instance, to be no ground swell to include exclu- were programing exclusivity language will be an eventual mandate, makes sivity in contracts today, for the lan- and, according to Burchill, "relegating channel planning difficult, he said. We guage to be grandfathered if a bill re- satellite services to second class by guar- have to be fairly cautious because we turns next year. "It doesn't seem to be a anteeing V -band position to broadcast- don't know what the landscape is," he major topic of concern," said Stengel. ers." While acknowledging that lifeline said. Westphal said exclusivity was not a tiering, put in place largely in reponse to An even more delicate subject is rate big discussion point." the threat of legislation, has indeed be- increases. Andersen said Cox has some The pounding cable took in Washing- come a fact of life, it "doesn't have to plans for rate increases, but they are on a ton is not without consequences in the mean V -band placement," Burchill market by market basis and not across field. Westphal said the negative image said. the board. They could be at the inflation "does affect us in marketplace and im- Tiering, however, slowed down rate, he said, but other factors will be pacts our ability to improve perceived markedly before the bill died, said pro- considered, such as the state of the local value." Westphal said she has seen an gramers. Roger Williams, ESPN senior economy, the cost of doing business, increase in churn over the past few vice president, affiliate marketing, etc. years, and not because of people mov- points to July 26 as the day tiering took a Like Cox, Westphal said Viacom will ing. Whether it might be because of downward turn, a target date for MSO's take rate increases on a market by mar- cable's perceived negative image is un- to complete tiering before the FCC re- ket basis. But she pointed out the fallacy known, she said. The best course for leased its cable report. in tiering rate increases to adding new cable companies is to serve the custom- Since then, as tiering has slowed, re-

Broadcasting Oct 49 1990 Cable 59 lationships between programers and op- which said they would launch us after MSO's might want to move quickly in erators have improved, said Williams, legislation will launch us. But there's purchasing equity in new services, so although no one is retracing their steps still a handful who will hold out. A bill those buys could get grandfathered into and getting rid of their tiers. would have been better for us," said Jon legislation next year that might have lan- The Discovery Channel said it has Steinlauf, executive vice president, guage against vertically integrated com- been largely unaffected by cable tiering Sports News Network. panies, according to Rubenstein. earlier this year. Sandy McGovern, se- Whether operators will want to get But, on the other hand, legislation nior vice president, affiliate sales and exclusivity from new and launching ser- passed next year might require divesti- relations, said Discovery is perceived as vices remains to be seen. "I think opera- ture of equity. While MSO equity is a strong basic service and with its rela- tors will have to be careful about exclu- important to carriage, Rubenstein said tively low rate card, it remains on the sivity and use some self-regulation," "there may even be some advantages to lowest priced tier. Ruth Otte, president said Steinlauf, whose channel is not of- not having equity come from MSO's," and chief executive officer, said ratings fering exclusivity to operators. But, said since divestiture could interrupt the continue to grow, so any channel shift- Mitchell Rubenstein, president, Sci -Fi channel during its growth period. Ru- ing has not hurt ratings. There will be no Channel, "I would imagine that MSO's benstein expects to get at least half his difference in Discovery's strategy, post will ask for exclusivity." equity from venture capital companies, bill, other than continuing to plow mon- Sci -Fi is not offering exclusivity re- rather than within the cable industry. ey back into original programing and garding DBS, since it is unclear how the If during the legislative interim, the promotion. Discovery has begun a technology will develop and how major cable industry meets the needs of the multi -million consumer advertising cam- a player it will be. But Rubenstein said marketplace, there should be less need paign to promote its fall schedule, using the channel is offering exclusivity for for regulation, according to Sharon Pat- spot radio, TV Guide and tune -in print overbuilds, a category into which the rick, president of Rainbow Holdings ads. The promotion also includes airing telcos would fall. Inc. Patrick. "If cable is responsive to of Invention segments on 9,000 monthly There is also the possibility that the the requirements of the competitive mar- American Airlines flights. launch of new services could really ketplace, it can serve as its own best The no -bill world is effecting new flourish and equity grow more appealing regulator and not create the requirements programers. "Many of the systems to cable operators, said Rubenstein. for additional legislation," she said. -soM

TURNER SUPERSTATION: WHERE DOES IT GO FROM HERE? WTBS continues to maintain respectable ratings, but is not seeing much growth; plans call for a facelift

Faces at Turner Broadcasting Sys- president, wTBS, noted that the compa- 1989, compared to the then year-old tem may be changing, but ny's investment in the MGM /UA movie TNT, which earned $75 million, accord- wTBS(TV) still looks the same. For package (contingent on the studio closing to Mary Kukowski, an analyst at now. Ratings have fallen off slightly, ing its deal with Pathe, which was ex- Bear Stearns. WTBS, at $110 million, and plans are in the works to give the pected last Friday; see story, "Top of also generated the vast bulk of cash flow superstation and cable network a ma- the Week "), and which sources put at while TNT did manage to generate about keover. But just how far Turner will go $200 million, "shows the board is will- $5 million and do a little better than remains to be seen. ing to let us take steps in programing." break even, according to Kukowski. WTBS has taken a back seat to two - But despite the importance of pro- TNT is expected to do substantially bet- year-old TNT, which, with classic mov- graming, monetary considerations ter this year, she said. But Goodwill ies, games of the National Basketball should not be forgotten. While profess- Games losses and moving the NBA to Association and the National Football ing concern about wTBS's slip in the TNT means cash flow for ATBs will not League, is "the cream of the crop," ratings, Sassa said networks have a "de- reach levels of what was initially antici- according to observers, leaving what sire to have the highest ratings, [but] you pated, according to John Reidy, an ana- some call the "chaff" for %TBs. Turner also have responsibility to the company lyst at Smith Barney. has been successful in developing a and the shareholders to look toward As TNT grows more lucrative, and cache for TNT and now plans to develop some type of profitability," said Sassa. USA Network overtakes it in prime time one for WTBS, according to Scott Sassa, "If you program to be number one, what ratings, WTBS, while not declining, may president, Turner Entertainment Net- does that mean if you don't have the be stagnating. While WTBS is still win- works. The main difference, though, [profit] margins ?" ning the 24 -hour ratings (a 1.4 to USA's will be a repackaging of the network, wTBS's channel space and revenue 1.2 coverage area rating third quarter), rather than a reprograming. stream has become useful for larger pur- USA has outdone the network in prime Observers question how willing the poses than daily programing. WTBS is a time, in both the second and third quar- cable operators, who sit on the TBS "cash cow for Turner," according to ter of this year (2.4 versus a 2.0 in the board, would be to pour money into Tom Winner, executive vice president, third quarter; a 2.3 versus a 2.1 in the wills for additional programing. "With director of media services, Campbell - second quarter). Additionally, TBS's Turner less interested in his core busi- Mithun -Esty, allowing it to finance ven- prime time ratings have slipped, while ness, I suspect the board of directors is tures such as the Goodwill Games, USA's have grown from those same pe- happy to leave things as is," said one which lost $44 million this past summer. riods last year. And wTBs's 24 -hour rat- observer. But Bob Levi, executive vice WTBS earned $300 million in revenue in ings, while still ahead of USA's, remain

N cable MoadcafiM Oct 191990 unchanged, while USA's are growing. which Levi said is WTBS's number one But Sassa, formerly executive vice goal next year. The network will get a president of TNT, now finds his con- theme, but just what the new package cerns expanded to both Turner net- will look like is something TBS does not works, and is concerned about total au- have the answer to, said Sassa. dience share. He compares Turner On the programing side. WTBS's plans entertainment ratings to two years ago, next year are "to show more movies when there was not only WTBS, but no TBS' than ever," according to Levi. By re- TNT. "Combined ratings are head and moving wrestling on prime time Friday shoulders above what we were doing," SuperStation nights in November and adding a double he said. feature Saturday nights, starting Jan. I, But attention must be paid to WTBS as the network will have an additional 50 an entity. "It's important to make it the achieve new levels of programing." prime time movies next year. WTBS also number one cable network. That's their "USA has done a great job. And they plans to show more film festivals. some- primary selling point," said Winner. have better reruns," said Winner, refer- thing TNT does frequently. The first WTBS, he said, is not as important as it ring to shows such as Murder, She film festival of the year will be the week once was when buying cable. Wrote and Miami Vice. Hour dramas are of Feb. 4. with a week's worth of James According to Levi, the MGM /UA one way WTBS could spice up its pro- Bond movies from the MGM /UA pack- package will make a big difference in graming, he said, and "they're going for age. WTBS's competitive position and will a song." In addition to relying on movies as its "keep us in first place for years to But Atlanta Braves baseball prevents bread. sitcoms remain the butter of WTBS come." The MGM /UA package. report- w.rBs from purchasing hour shows and fare. Levi said the network plans to stay edly priced at $200 million, will send stripping them, which is the only afford- with its current sitcom lineup for 1991, most of its 945 titles to WTBS, not TNT, able way to show them. said Levi. but has already purchased two off -net- since many are action adventure movies. "With 100 preemptions in prime time, works that do not bypass syndication for including 16 James Bond titles. The buy we can't establish a strip," he said. The 1992. includes the MGM /UA 5 package, poor performance of the Braves, which Few are concerned that WTBS will which has 15 titles including "A Fish are owned by Turner, is a problem Levi drop off significantly, but many have Called Wanda" and "Rainman." said is the direct cause of the low rat- not given its future much thought be- Turner has those titles on an exclusive ings. but will not lead WTBS to reduce cause the network has been successful. basis for 10 years following the syndica- the number of games. Thirty are going WTBS has not gotten much attention from tion window, and a right to air them to the new regional network, Sports - the cable community, because it is a nonexclusively during the syndication South. but 120 will stay on WTBS. Levi low -cost service and offers no local ad- time frame. Turner is getting the rest of said TBS beat USA in nonbaseball first vertising avails, according to Rob Sten- the package following the second pay quarter prime time ratings and is confi- gel. senior vice president, programing, window or the syndication window. de- dent about the fourth quarter. Continental. "It hasn't received critical pending on the movie, and then also has Turner plans to spend some effort pri- or careful scrutiny from cable operators, the films exclusively for IO years. marily on repackaging the network. and maybe it should," he said. -stirs Turner has exclusive U.S. rights, for approximately 10 years. to MGM/UA's Pink Panther cartoons, The New Twi- light Zone and the science fiction series, Outer Limits. In addition to its base of sitcoms and movies, TBS's goal, though, is "to be an event network," according to Levi. who said the network is currently out shopping for "everything from awards shows to music concerts," adding that "we're not looking for any more sports." But on the day -to -day front, there is concern over the lack of original programing, which is heralded as one of USA's big successes. While WTBS has several original series, including those devoted to environmental topics, the network is not viewed as an original programing vehicle, which is seen as the way to build audiences. "While WTBS is still one of the major cable networks, it has reached a plateau of viewer accelera- tion and viewer growth," said Richard Kostyra, executive vice president, director of media services, J. Walter Thomp- son. "To grow, they're going to have to 'Logan's Run' action adventure on WTBS

Broadcasting Oct 29 1990 Cabla 61 WISHI \GTU\

FCC PLANS PROMPT ACTION ON CABLE RATES Commission is expected to propose new `effective competition' standard that may bring more cable systems within reach of municipal regulators

Now that the 101st Congress's ef- to cable service, and, in our judgment, is provide good reception of over -the -air fort to reregulate cable has run not viable," the report says. signals." Therefore, there is no single aground, the FCC is planning to As an alternative to the original, the standard to measure a cable system's propose, possibly at the scheduled Dec. FCC suggests exempting from local reg- market power. 13 open meeting, a new multifaceted ulation cable systems in markets that The report proposes four standards, "effective competition" standard for de- meet any of several sets of conditions. two or more of which could comprise termining which cable systems should Such a "menu approach," as FCC offi- the menu: 1) the presence of a certain be subject to municipal rate regulation. cials are calling it, takes into account the number of broadcast signals (more than The proposed standard would, if differences in "circumstances" from three); 2) the presence of a certain num- adopted after a round of public comment one market to another, the report says. ber of broadcast signals (more than next year, likely result in more systems "In some markets, cable derives its three) combined with cable penetration falling under regulatory purview of local market power from its ability to provide "significantly lower" than the national franchising authorities. a diversity of programing directly to average; 3) the existence of a competi- According to FCC officials, the pro- consumers in one convenient package," tive "multichannel video delivery sys- posed standard will be based on the the report says. "In other cases, cable's tem" (cable, wireless cable, satellite "menu approach" laid out in the FCC's market power is due to its ability to broadcasting) passing and serving cer- cable report to Congress last July. "That's the blueprint," said one. Others cautioned there is a long way to go from report to rulemaking. The GROUP SAYS FCC HAS NOT ENFORCED POLICY report constitutes "a partial raising of REQUIRING DISCLOSURE OF SALE PRICE the curtain of what we have in mind," said FCC Commissioner Ervin Duggan, IIN edia Access Project, in a letter to House Energy and Commerce Commit - "but I don't think we are completely M tee Chairman John Dingell and comments to the FCC, charged last week there yet." that the FCC has not been enforcing its policy of requiring broadcasters to The FCC ruled in 1985 that three collect and disclose prices of station sales. broadcast signals constituted "effective In the FCC comments, filed in support of a three -month -old petition from competition," putting most cable sys- Radio & Records, a radio trade publication, MAP cites the sale of KCOUAMI- tems beyond reach of municipal regula- KIMN(FM) Fort Collins, Colo., which the FCC granted Sept. 28 even though tors. the parties declined to diclose the price. (BROADCASTING estimated the price at The Cable Communications Policy between $2.3 million and $2.4 million [ "Changing Hands, Aug. 6].) Act of 1984 exempts from municipal The FCC's failure to enforce the disclosure policy "contravenes the public regulation systems that are subject to interest," MAP says in the comments. "Collection and disclosure...fosters "effective competition" as defined by the public's right to participate in the licensing process. Access to price the FCC. (The act also allows every information is necessary for the public to oversee the distribution of licenses cable system to hike rates as much as and for the press to inform the public about license transfers. The information 5% a year, effective competition or not.) facilitates efforts to assure the propriety of license transfers." As required by law, the FCC launched The FCC's failure also '`could lead to a deterioration of program quality, a proceeding to the three -signal standard including the loss of news and public affairs programs," MAP say. Without last January (BROADCASTING, Jan. 15), information from other sales, buyers may overpay for stations and end up but deferred final action last summer cutting back on "less profitable" programing such as public affairs and when it looked as if Congress might pass increasing the amount of advertising time in other programing, they say. a law with a new approach to rate regu- In the Oct. 24 letter to Dingell, MAP executive director Andrew Jay lation. Schwartzman asks for the chairman's help "in obtaining prompt FCC action However, the essence of the FCC de- to protect the public's right to know who is profiting from the sale of licenses ferred rulemaking was distilled in the to use the public's airwaves." FCC's cable report. Among its findings "Broadcasters wrap themselves in the First Amendment when they demand was that the original standard had to go. cameras in Congress and the courts, and condemn restrictions on indecency "The presence of three over -the -air and other content regulation," Dingell said. "These efforts to hide from broadcast signals has not been an appro- public scrutiny transcend irony and attain unimagined heights of hypocrisy." priate measure of effective competition

62 Washington Broadcasting Od 29 1990 tain percentages of homes in the com- instance-but none of the commission- in a significant increase of regulated ca- munity, and 4) a showing that a cable ers had embraced any. "It just hadn't ble systems, it could take some of the system is offering "a competitive pack- gotten that far," he said. steam out of renewed effort on Capitol age of basic cable service consisting of a Although it is likely that any change Hill next year to pass legislation reregu- minimum number of channels at or be- in the standard will expose more cable lating cable. Much of the impetus below a specified range of prices or price systems to rate regulation, until the stan- hind this year's ill -fated effort came increases." dard and the numbers are fixed, how from the fact that the rates of most sys- The fourth alternative, the so- called many more is impossible to determine. tems were not regulated. "good actor test," presumes that any In its effective competition proceed- But proponents of the cable legisla- cable system that can meet the test is ing, the FCC also proposed requiring tion on the Hill were not discouraging subject to "effective competition." cable operators to make annual financial FCC action last week. "It's great if they According to one FCC official, the reports to the FCC and to use a uniform want to do that," said one Senate Com- FCC staff had come up with numbers to accounting system. According to FCC merce Committee staffer. "It's good to fill in the blanks in the various stan- sources, neither proposal will turn up in see regulators regulate," the staffer dards-the required penetration for the the final order. said, adding that "if we don't like what competitive multichannel provider, for Assuming the FCC proceeding results they do, we can always change it." -0u

FCC BEGINS TO IMPLEMENT CHILDREN'S TV LAW Commission will launch inquiry in November into whether programs based on toys or vice versa are commercials

The FCC will revive at the sched- ing is ripping off the child -consumer." uled Nov. 8 meeting a three -year- Geller would not comment on what the old inquiry and a seven- year -old FCC is likely to do, but another public - debate into whether children's programs interest lawyer was skeptical the agency based on toys or toys based on programs would crack down. "I hope they've got are program -length commercials. the message, but I'm afraid they The inquiry will be part of a broad haven't," said Andrew Schwartzman of proceeding implementing the two -week- the Media Access Project. "It's deja vu old children's advertising law. which. in all over again, again. They are going to addition to ordering the resumption of stall and do just enough to keep Congress the inquiry. limits the amount of adver- from doing anything more." tising in children's programing on The National Association of Broad- broadcast and cable television and con- casters has opposed any regulation of ditions broadcasters' license renewal on toy -based programs in the past and will their having served the "educational and continue to oppose it in the upcoming informational needs" of children proceeding, said Jeff Baumann, execu- (BROADCASTING. Oct. 22). tive vice president and general counsel, The law requires the FCC to conclude Peggy Charren NAB. "As long as you don't advertise the proceeding by next April. [during commercial breaks] the specific Because of the limit on children's ad- limits. the agency launched a proceeding product that is in the show, I don't see it vertising (10.5 minutes per hour on to reexamine limits and give the ques- as a program length commercial." weekends and 12 minutes per hour on tion of program -length commercials an Hard pressed to come up with the weekdays). a finding that certain chil- airing. name of current programs she be- dren's programs are no more than com- The new law has rendered the ques- lieves to be a program -length commercials would. in effect. ban them tion of commercial limits moot. hut or- mercial, Charren acknowledged they from television. "That's right unless the dered the resumption of the rulemaking. have been in decline over the past two programs were rather short." said FCC as the Senate Commerce Committee re- years or so as a result of the toy com- Mass Media Bureau Deputy Chief Bill port put it. "in view of the concerns panies and broadcasters oversaturat- Johnson. "I guess you could have I0- raised regarding the issue of programing ing the markets with toy -based minute program length commercial." with associated products." shows. So many of the shows looked Action for Children's Television. a Peggy Charren. president of ACT. alike, the rating and the toy sales Boston -based public interest group. be- was encouraged that the FCC was taking started to suffer, she said. gan alleging that certain programs were up the issue again. Not only are the But unless the FCC acts. she said. the commercials in 1983, but a series of program -length commercials an "evil" toy -based shows will inevitably return in petitions failed to persuade the deregula- in themselves. she said, but they tend to force. "The idea hasn't died as some- tory- minded FCC to do anything about push out programs "designed to tell thing the toy companies love," she said. it. (children] something rather than sell According to Johnson. the chief diffi- After the U.S. Court of Appeals in them something." culty in the proceeding has always been June 1987 ruled the FCC lacked suffi- Henry Geller, an attorney representing distinguishing among programs from cient justification for its repeal three ACT in Washington, concurred. With which toys have been created such as years earlier on children's advertising such programs, he said. "all you are do- Sesame Street and programs aimed at

Broadcasting On 29 1990 w.sWBt.. W least in part to selling toys. "Nobody how to keep children's television from NAB attack goes far enough. "If you knows how to define it," he said. turning into advertising speech." have sponsor identification, what good Geller believes he has an acceptable Charren offered a general guideline is that to a kid ?" he asked. "A five - formula. If the toys are introduced at the for the agency to follow: "To make year -old doesn't know." same time as the program, it can be products from a successful show is li- According to Johnson, the question of presumed it is a program- length com- censing: to make a program in the hope program-length commercials is not the mercial, he said. However, if the toys of increasing the sale of a toy is advertis- only potentially contentious issue in the are introduced two years before or after ing. upcoming proceeding. The FCC will the program, then it can be presumed the Pending before the U.S. Court of Ap- have to flesh out to some extent what program is "legitimate." peals in Washington is a related case in license renewal obligations broadcasters Johnson said the FCC is well aware of which the National Association for Bet- have to provide children's programing. the Geller -ACT approach, but "historical- ter Broadcasting is challenging the Such questions that will be addressed are ly people have found it unsatisfactory." FCC's refusal to require sponsorship what kind of programing qualifies as "I'm wonderful, but I'm not the person identifications in toy -based children's serving the "educational and informa- who's supposed to enforce the Communi- programs. An opinion could be rendered tional needs," and how much discretion cations Act," said Charren. "The FCC, by the end of the year. broadcasters will have in meeting the in its wisdom, should be able to figure out Geller and ACT do not believe the obligation, he said. -Iw

INTV'S SMITH REVIEWS GROUP'S 'LONG -TERM' GOALS Although NAB and INTV were allies in past legislative session, that may change when new cable bill is drafted, especially on must pay issue

Association of Independent Televi- somebody's going to start sending us a sion Stations Chairman Randall check to carry our signal...our stations E. Smith expects some "short still feel a strong need for must carry and term" conflicts with the National Asso- channel position first." ciation of Broadcasters in the coming But must carry and channel position- year over must carry and must pay. But, ing are problems that have unequal af- he said, the two organizations still have fects on different independents, espe- many of the same "long term objec- cially those on the UHF band. Stations tives." such as WPHL -TV, WTTG(TV) Washington Smith is executive vice president and and WGN -TV Chicago, for example, are general manager of Taft -owned WPHL -TV older, stronger stations. They have pro- Philadelphia. Last week he was elected graming many viewers want. It gives chairman of the INTV board of directors broadcasters some leverage in seeking during its meeting in Naples, Fla. must pay, but that leverage may be de- The now -dead cable bill had every- clining. thing that INTV considered crucial: *According to Smith, newer indepen- must carry and channel positioning. dents fear that unless systems are forced Smith stopped short of criticizing NAB by legislation to carry them, their very for pulling its support from the bill, but existence is at stake. The smaller inde- he said the NAB "should've stuck with pendents "are more sensitive to must it longer." carry" than the larger independents, but Although the NAB and INTV were "all independents have suffered," he allies in the past legislative session, that Randall Smith said, adding that this is where INTV may change when a new cable bill is faces it biggest internal struggle in the drafted, especially on the must pay is- petitive prcatices by the College Foot- coming year. sue. Some stations, especially the net- ball Association, BROADCASTING Sept. Must carry and channel positioning work affiliates, believe that cable system 1O.) "are independent issues by and large. It operators should pay local broadcast Smith said there are early indications hasn't occurred [to many of the affili- channels money to show their programs, that the NAB is going to support must ates] that without legislation they could just as they pay to carry cable program- pay. He said that "even though must find themselves in the same boat" as ers such as ESPN, USA and Lifetime. carry is not an ongoing issue right many weaker independents, who "are The "two revenue streams," as INTV now -because everyone is on their best the ones who have suffered the abuses of President Jim Hedlund refers to them, behavior-if it were clear there was nev- must carry and channel change." Fox is are a problem for broadcasters because er going to be must catry...we would be supporting INTV on this because "we they believe it gives cable an unfair ad- subject to the kind of problems that de- still have intense interest in channel po- vantage, especially in sports and movie veloped a few years ago when must car- sition and must carry, which hasn't yet bidding. (Smith said INTV "is an inter- ry first went away." been put into law." ested bystander" in the Federal Trade Said Smith: "We would love to think It was the financial interest and syndi- Commission's investigation of anticom- that there's some time out there when cation rules that caused a split within

64 Washington Broadcasting Oct 29 1990 If you could only receive one trade publication, which one would it be?

Mgmt Oper Eng Prod BROADCASTING 33% 24% 10% 20% B 9 6 35 7 Channels 0 0 0 0

Electronic Media 5 0 1 6 Millimeter 4 12 0 6 Radio Only 1 0 0 2 Radio World 3 3 7 0 Radio & Records 2 9 0 0 Television Broadcast 1 0 0 4 TV Technology 2 3 5 0

Variety 1 0 1 2

Name the one publication you are most likely to pick up and read first? Timeliness and accuracy? _. . _ Sam...... ,..`...... ".. .. v S... .., . \i V .. v `\i r r Sire ..V ti\r ...r\ N. Mgmt Oper Eng Prod Mgmt Oper Eng Prod BROADCASTING 31% 27% 11% 17% BROADCASTING 37% 32% 25% 17% B 8 6 32 7 B! E 15 15 40 7

Channels 0 0 0 0 Channels 4 0 1 2 Electronic Media 5 0 1 4 Electronic Media 12 8 6 11 Millimeter 5 9 0 6 Millimeter 8 9 4 6 Radio Only 1 0 0 2 Radio Only 3 0 0 0 Radio World 3 3 8 0 Radio World 4 9 10 0 Radio & Records 3 9 0 0 Radio & Records 4 9 2 0 Television Broadcast 3 6 4 4 Television Broadcast 4 6 4 11 TV Technology 1 3 5 0 TV Technology 4 9 14 4 Variety 1 0 1 2 Variety 2 0 1 4

Once again. First again. Broadcasting

Source: Broadcasting Industry Survey. NAB Atlanta. 1990. Conducted by The Marketing Workshop. Inc. for R.E. Clark Advertising. Inc. Results reprinted with permission. INTV during the July executive board dent, finance. This meant, in essence, Works do is okay. We can't." meeting. The split was led by Milton the closing of the New York and Los INTV has a long range interest in the Maltz, chief operating officer of Malrite Angeles offices. The marketing division FCC changing the commercial time lim- Communications (BROADCASTING, Oct. may have been the tool of its own de- its in children's programing in 1992. 15). Smith said "it was no secret that we mise by its success. "The sales biases The current standards do not bother are not unified" on fin -syn, but "we against independents are not as bad as INTV because "many of our stations took some steps toward calming the wa- they were," Smith said. Also, many of never deviated" from previous stan- ters." INTV, he said, "will not satisfy the group owners and large stations were dards. INTV is wary of a proposal that all of our members.... Some may want taking care of their own marketing, he equalizes weekday and weekend com- out of INTV for their own reasons. We added. Petronio said INTV will finish mercial limits because, said Smith, that would hate to see Malrite not be a mem- 1991 with a surplus of about 180,000. "would work against us." ber of INTV." For 1992, the organization expects a sur- There are other threats to the organi- Smith estimated that INTV has lost plus of about $324,000, before deprecia- zations as well, which can be fought by some 15 -20 members during the past tion, which puts about a million dollars taking a stance on network definition. year. He did not attribute any of those in the bank for INTV. But expenses in The board discussed the top to bottom losses to rifts within INTV. The sta- the Washington office are up, because of overhaul of FCC rules that Chairman Al tions, he said, were mostly in smaller the increased legislative needs of inde- Sikes has been promising. INTV is con- markets and "are just having a tough pendent stations. With the children's TV cerned with removing or easing of cur- go.' bill now a law and the FCC looking at it, rent restrictions on network reps and nett. The 1991 budget- reflects some of INTV, as a large provider of children's work -cable crossownership. those problems. Revenues are down for programing, "has a real concern about In other news from the fall board 1991 by 3% and 8% for 1992. However, how the process goes. We want to be meeting, INTV's 1992 convention is be- expenses are down 3% in 1991 and a involved in the process as an organiza- ing moved from Los Angeles to San projected 14% in 1992, due largely to tion. We don't know what the NAB's Francisco. It will be held at the Fair- the phasing out of INTV's marketing position will be.... The affiliates can mont, Stanford Court and Mark Hopkins division, said Al Petronio, vice presi- take the positon that whatever the net- Hotels Jan. 8- 10. aJs

INFOMERCIAL INDUSTRY PREPARES TO SELF -REGULATE New association hears congressional and federal agency guidance, issues its own production and marketing guidelines at first conference

Representing a group of advertisers viewers that certain program -length program as a paid commercial presenta- that National Infomercial Market- broadcasts are, in fact, commercials, tion-not only at the beginning and end ing Association (NIMA) board and...far too large number of advertise- of the hour or half -hour, but also "prior member Greg Renker said has purchased ments in this format making false or to each ordering opportunity that the more than $200 million in television misleading claims." program viewer has been watching." time over the past year, NIMA used its Describing himself to more than 100 Documentation that 70% of the televi- first annual conference in Washington to conference attendees as "skeptical" that sion viewing population "graze" with announce its intention to "confront de- NIMA can "ensure respectability for remote control channel changers, said ception" in both the form and content of your industry in the years ahead" -and Renker, means that disclaimers at the the program -length commercials its promising to introduce legislation if it beginning and end are no longer suffi- members make and distribute. does not -Sisisky said, nonetheless, that cient. Following by six months Federal given a "genuine effort to eliminate the And, although Renker and other Trade Commission sanctions against one so- called fringe element" and continued NIMA members said only "elitists" major infomercial producer, and a joint enforcement by the FTC, FCC, FDA would suggest that the public cannot tell House -Senate hearing on program - and U.S. Postal Service, "infomercials the difference between an ad and an length commercials (BROADCASTING, can be both a source of sound consumer investigative news report, the guidelines May 28), the conference found NIMA information and a source of profit for also prohibit members from intentionally laying the cornerstone of its self- regulat- producers, advertisers and broadcasters. "misleading consumers on the nature of ing efforts by proposing production and "However," he added, "when adver- the program." marketing guidelines, which should be tisers cross the line and make false and NIMA's disclaimer guideline as writ- adopted by membership within six misleading claims, I expect the appro- ten, said another panelist, William John- weeks, said Renker. priate government regulating bodies to son, deputy chief of the FCC's Mass The guidelines themselves appeared act swiftly and with certainty." Media Bureau, "would comply" with to respond to the "two very serious Adopted to "foster public confidence sponsor identification requirements en- problems within the infomercial indus- in the accuracy and reliability of info - forced by that commission. try" perceived by Representative Nor- mercial programing," the guidelines fol- The remainder of the guidelines ad- man Sisisky (D -Va.), chairman of the low the lead of the FTC's April 1990 dress not the form but the content of House Small Business Subcommittee on consent decree against Twin Star Pro- infomercials, spelling out the limits Exports, Tax Policy and Special Prob- ductions (BROADCASTING, April 23), re- within which infomercials may make lems- "the lack of sufficient notice to quiring on- screen identification of each product, price and warranty claims and

66 Washington Broadcasting Od 29 1990 use testimonials and endorsements. Barry Cutler, director of the FTC's INTERACTIVE TV PROPOSAL DRAWS Bureau of Consumer Protection, disagreed with fellow regulatory panelist CRITICISM FROM NAB, MSTV Kenneth Hearst, assistant chief inspector for the U.S. Postal Service, who de- Associations say spectrum needed system scribed the infomercial as "a format that for is inherently deceptive." Several years should be preserved for HDTV; T -NET says all from now, after the use of talk show and other technology cannot be put on hold other program-length formats to sell products "becomes less novel," he told while decision on HDTV is awaited Oct. 23 regulatory session attendees at the Grand Hotel, the central task for the The National Association of Broad- area," NAB and MSTV said. FTC will still be to investigate issues casters and the Association for "There will always have to be some concerning the validity of product Maximum Service Television filed protection afforded to the remaining claims. joint comments to the FCC last Tuesday NTSC stations and whatever spectrum NIMA hopes to reverse the "taint" (Oct. 23) opposing the implementation that must be left unoccupied to protect on infomercials in general that has of the T -NET interactive TV system, those stations is where we can operate," been generated by "glaring cases" of proposed by Radio Telecom & Technol- Tannenwald said. The low-power T- misrepresentation perpetrated by "a ogy Inc. (RTT), Cerritos, Calif., citing NET service could operate in that spec- very few fringe or bad apple play- the need to preserve spectrum for terres- trum without interfering with NTSC and ers"- specifically by Wayne Phillips, trial high- definition television imple- HDTV stations, he said. who "judging by the consent agree- mentation. Tannenwald also protested the delay ment, simply did not tell the truth" in "I think that they don't know [how of interactive TV implementation pend- his Wayne Phillips' Money, Money, much spectrum will be needed for ing a decision on HDTV. "What are you Money" ads produced by Twin Star- HDTV] and they haven't demonstrated going to do -stop all technology for 10 Renker said. The "six major players" their case," said Peter Tannenwald of years while they think about what they in infomercial production, he said, are Arent, Fox, Kintner, Plotkin & Kahn, want to do ?" he asked. proving their serious intent to remove Washington, the lawyer representing The NAB and MSTV suggested T- the bad apples "by our pocketbooks," RTT. "We look at it as a reactionary NET could be implemented in other in the form of more than $40,000 annu- thing from the broadcasters." bands, including 216 -220 MHz, 220- al membership fees each, according to T-NET is a proposed two -way wire- 225 MHz or 902 -928 MHz. The 216- annual revenues. less system between stations and home 220 MHz option might be especially Renker, president of Palm Desert, TV receivers. RTT asked for a waiver of suitable. "Because that band is adjacent Calif. -based Guthy Renker Corp., said the FCC freeze on UHF-TV channels to to television channel 13, there will be a his own company has seen a drop in implement the system. The commission large number of markets in the country cable and an increase in broadcast media currently has a freeze on those frequen- where T-NET's 'special efficiencies' buys, with about 65% of its infomercial cies pending selection of a high- defini- may come into play," they said. air time being purchased from indepen- tion television terrestrial transmission Tannenwald replied that 902 -928 dent stations and broadcast affiliates at system. MHz would be unsuitable because it is half-hour rates ranging from $500 in the "It may be that further development "a completely chaotic band. The 216- smallest markets to $40,000 in New and analysis of ATV [advanced televi- 218 [MHz band] is definitely a possibili- York or Los Angeles. If Guthy Renker sion] will reveal now -unforeseen possi- ty for an interim arrangement of some were to gross $40 million this year, he bilities for sharing with T- NET -type ser- kind until we see what the demand is for said, more than $20 million would go to vices," NAB and MSTV said. "At this this system." buying airtime. point, however, the risk to the ATV The Community Broadcasters Associ- Expecting final approval of the guide- process is simply too significant to au- ation, the trade association serving low - lines within six weeks, Renker suggest- thorize any sort of T -NET use of this power television stations, filed com- ed, however, that since NIMA "cannot very scarce and indispensable spec- ments in support of the RTT plan. control everything that gets on the air," trum." "CBA finds T -NET to be a fascinating broadcast and cable outlets, "the gate- The associations said T -NET imple- development that holds great potential to keepers" should deal only with NIMA mentation would be most difficult in the advance the state of the television art members and use the guidelines to as- largest TV markets. They referred to the through interactive programing," it sess all of what they put on the air. latest FCC computer analysis of the said. Many LPTV stations are already The infomercial industry, said Cutler, VHF and UHF spectrum available for experimenting with interactive TV tech- will continue to find itself challenged by HDTV implementation, which was opti- nologies and "attracting an increasing issues of liability for substantiation. mistic about the chances of implement- amount of favorable attention," CBA "You all have liability," he said, sug- ing HDTV and at the same time main- said. (CBA is also represented by Tan- gesting an industry logo of producers taining strict anti -interference levels if nenwald.) pointing fingers at manufacturers point- the co- channel spacings could be nar- CBA said it was aware of the conflict ing fingers at producers or perhaps rowed from the current 175 -220 miles to with HDTV, but "if that concern were broadcasters. And, he said, they will 100 miles (BROADCASTING, Dec. 25, to stop the implementation of T -NET, also be challenged to stay away from 1989). "This very rigorous assumption the commission would be holding the marketing controversial weight loss, hair yielded only 11 ATV stations to be dis- entire nation hostage to what is likely to loss or other products which continue to tributed among the current 12 broadcast- be a problem in only a few of the largest bring higher profit margins. -rol ers in the New York City metropolitan cities." -ems

Broadcasting Oct 29 1990 w.shiegr.. 67 Jo U KNALl SM

FOX INCREASES STAFF FOR NATIONAL NEWS SERVICE Affiliates, primarily UHF stations without local newscasts, call for early launch, now targeted for early 1991

Fox Broadcasting has hired several want it," said Kevin Cobb, news direc- two stations-the only Fox-owned prop- key executives at Fox News Ser- tor at KVHP(TV) Lake Charles, La. erties currently without newscasts -are vices in Washington, and is plan- "When you want to do national and expected to have nightly news shows by ning to launch its much anticipated na- international news, it's absolutely essen- mid -1991, said Saitta. tional news service as early as the first tial." According to Fox affiliates, the hour- quarter of 1991. At year -old KPBI(TV) Fort Smith, long newsfeed will likely include nation- Although the exact content of the pro- Ark., which dropped a 30-minute news- al and international news; reports from posed daily feed has not yet been deter- cast because of budgetary restrictions, Washington; sports news; medical re- mined and no launch date has been set, news director Marty Houston said the ports; entertainment news, and breaking Fox Network News senior vice president service will allow for a return of the news reports. Saitta said reports on the Anita Klever said the service could kick station's nightly newscast. "We've been service are likely to have youthful ap- off "very early" in 1991. She said a waiting for them to come on with the peal. business plan has not been completed. news service so that we can produce Fox has struck deals with several na- Fox has sent a memo to affiliates in- news without a lot of expense," Hous- tional vendors to help the stations devel- troducing several key staffers at Fox ton said. op their news programing, said Saitta, News Services, including operations Among the Fox O&O's, company including arrangements with BASYS manager Bill Northup, formerly execu- news executives in recent weeks have Newsroom Computer Systems; Vis- tive producer at KHJ(TV) Los Angeles. been meeting with KSTU(TV) Salt Lake news, and Rupert Murdoch's Sky Chan- Other new hires are national desk man- City and KDAF(TV) Dallas to develop nel, the international news services, and ager Frank Traynor, formerly an execu- nightly newscasts at the stations. The the WSI Weather Service. -as tive producer at WBAL -TV Baltimore; Washington manager Patrice Geraghty, formerly Washington special projects manager for Conus Communications, NEWS DIVISIONS GET IN -HOUSE EDITS and newsfeeds manager Stewart Kasloff, formerly assistant news director at ABC Persian Gulf expenses and economic conditions O &O WTVD(TV) Durham, N.C. Also new to the staff is features man- contribute to some belt tightening and revised ager Debby Everett, formerly with financial forecasts at broadcast networks NBC's Fight Back with David Horowitz and chief engineer Mark Beck, formerly chief engineer at WPXT(TV) Portland, Despite efforts by network news least $50 million in 1990. Me. executives to downplay reports Plans at ABC News call for a decision Joe Saitta, vice president of Fox affili- on belt- tightening at their divi- on a possible reorganization of its over- ate news relations, said the service is sions, such reports have been snowball- seas bureaus within a week, said the proceeding faster than had been antici- ing since ABC News announced an in- spokeswoman, but the shifting might not pated. He said Fox affiliates, primarily definite delay of its planned overnight necessarily result in a net loss of em- UHF stations without local newscasts, newscast and staff cuts in three domestic ployes. Possible overseas shifts might have been calling for an early launch. bureaus (see BROADCASTING, Oct. 22). include more staffers in Moscow and Saitta said the results of a Fox affiliate Network news executives are ac- Johannesburg and a merging of its poll indicated that 66 stations plan to knowledging difficult economic condi- Frankfurt office into its Berlin headquar- have a newscast on air within the next tions for their divisions, tied to an esti- ters, according to an ABC News source. two years, covering 80% of the country. mated $6 million spent by each in Domestically, ABC News expects "at Further, 40 of those 66 stations expect to covering the Persian Gulf crisis as well most" to lose 12 positions total in its launch a newscast within 1991. A as softening advertising revenues. Boston, Dallas and Chicago bureaus, "handful" of stations will debut their "But even with a slower advertiser said the spokeswoman. local newscasts during the first quarter market, we still expect to be very profit- NBC News has told its staffers that of 1991, he added. able," said an ABC News spokeswom- the division plans to eliminate 25 posi- Only 18 of the 132 Fox affiliates cur- an, who would not reveal dollar figures. tions, but division executive vice presi- rently have newscasts, said Saitta, pri- Although the network's news division is dent Don Browne said that the network marily with 9 p.m. or 10 p.m. news- not expected to make the estimated $100 plans actually to show a net increase of casts. million it made in 1989, industry 100 staffers next year over 1990 due to "As soon as they can get it here, we sources said ABC News should make at expansion. Some of the existing 25

68 Journalism á.deefYa Od 29 H!e staffers are expected to be in the Tokyo, in 1991, while at the same time main- Johnson said that plans to revamp the Budapest and New York bureaus, he taining NBC News's current annual bud- overnight news show were put on hold. said. "We're contracting and expanding get of $250 million, according to a net- However, Johnson said delays were not at the same time," said Browne. work source. tied solely to budgetary concerns, but Staff expansion plans include the re- This year, the division should close also to the sudden departure of CBS turn of the Real Life with Jane Pauley $15 million to $20 million in the red, News President David Burke and the series and the likely addition of a prime largely due to costs in covering the Per- continuing search for a Nightwatch host. time half -hour investigative news series, sian Gulf, as NBC News president Mi- A CBS News spokesman, who ac- Expose, both scheduled for early 1991. chael Gartner recently told RTNDA con- knowledged a difficult economic envi- Also set for early next year is the launch vention attendees. ronment for the networks. said the divi- of NBC's 24 hour affiliate news chan- Speculation that CBS itself might be sion is currently reviewing its budget nel. watching its expenses was fueled as and would not provide any estimated The additional staffers will be added Nightwatch executive producer Deborah year -end financial results. -n

NEWS IS START OF SOMETHING BIGGER FOR WADL(TV)

Nearly a year and a half after first 2 on 38" local sales business. There has house." hitting the airwaves in suburban been no attempt to add the stations' rat- "It's been a tremendous break for Detroit, channel 38, WADL(TV) ings together, and indeed, he said, us." said Panagos. "We've gotten Mount Clemens. Mich., has given up its WADL sets its own rates and retains con- viewers we never thought we would independent status in stages in 1990. trol of when it airs programs provided by have. and eventually Channel 2 is going culminating with last week's announce- WJBK. "Way down the road" if WADL to become number one in the the market, ment that it had become the alternate ratings rise high enough, he said, WJBK - and it won't take long." WADL contin- CBS affiliate in the market. But the five - TV could look into selling a two- station ues to sell "hundreds of thousands [of million -watt station's move from start- package to national agencies. dollars] per week" to home shopping up to maiden appearances in Nielsen and Although it is "still too early" to programers between midnight and 9 Arbitron books last summer has been quantify. said Koch. WJBK -TV hopes in p. m. marked by a unique strategy. Its prime the meantime to heighten its market ex- Distributing Small Wonder and Hill time schedule has been provided by CBS posure. particularly into Macomb coun- Street Blues via WADL required syndica- affiliate WJBK -TV Detroit since June. ty. "We have a five- million -watt sig- tor permission, and although unusual, Described by Spencer Koch. WJBK -TV nal." said Jim Panagos, WADL -TV should not be construed as a major ele- station manager and vice president of program director and general sales man- ment of the agreement, said WJBK -TV's sales, as an "opportunity for exposure ager. "a great signal in the fastest grow- Koch. News, he said, is the focus of and promotional value" for his station. ing county in Michigan." as well as WJBK -TV's efforts to expand market the four-month -old agreement has creat- through the Detroit metro area. In ex- identity and raise the station's competi- ed an additional avenue to sell advertis- change for the programing. said Pana- tive position -efforts which could evening in WJBK -TV programing. Specifical- gos. WADL is providing WJBK -TV news tually include similar cooperative efforts ly. the cooperative arrangement has had with a microwave link for news back - with cable systems. However, he said, WADL -TV simulcasting one. and rebroad- hauls and the beginnings of a Macomb in a market with about 57% cable pene- casting two, WJBK -TV news programs in county news bureau. All WADL execu- tration on 60 or 70 systems. and with weeknight prime time. tives, including the owner and presi- little carriage or channel position unifor- Each Monday through Friday, WADL - dent, Franklin Adel!, have "extensive mity, the deal with WADL "hopefully" TV airs WJBK -TV's 5 p.m. newscast at 8 sales experience," he said, and are provides WJBK -TV with instant 100% p.m.; the syndicated half-hour Small "taking care of some local sales in- penetration. -POI Wonder (also provided by WJBK-TV) at 8:30 p.m.; WJBK -TV's 6 p.m. news at 9 15 YEARS AND COUNTING p.m.; the syndicated Dragnet. at 9:30 p.m.. and Hill Street Blues (provided by The journalism team of Robert MacNeil and Jim Lehrer marks its 15th WJBK -TV), at IO p.m.. before simulcast- anniversary this month on noncommercial television, where plans call for ing wiBK's I I p.m. news. format refinements of the ground- breaking MacNeil/Lehrer New'sHour as well The alternate affiliation -allowing as a prime time special on the Public Broadcasting Service. WADI to pick up CBS programing not Executive editor and co- anchor MacNeil said at least one "refinement" will picked up by wJBK-TV- begins Nov. 5. include an ongoing series of conversations with individuals having a particular At that time, WADL plans to carry Ameri- perspective on major news stories, which is an outgrowth of the show's ca Tonight with Charles Kuralt and Les- coverage of the Persian Gulf crisis. ley Stahl. at 11:30 p.m.; Wiseguy or PBS, in recognition of the team's 15 -year anniversary, will air a 90- minute Mission Impossible at midnight and a retrospective special scheduled to coincide with station fund raising efforts mix of series (including Stingray, Wolf during the first week of December. and Night) and a Friday CBS Late Mov- Reflecting on the anniversary, MacNeil said: "I think the principal thing ie. at 1 a.m. that we did -which we can claim credit for without false modesty or anything WJBK -TV, which Koch said has not at- else-was we really helped resurrect the talking head, which had been so tempted to sell any WADL spots national- despised as an ingredient," in news programing. ly, has launched a successful "Channel

Oroadcasfing Oct 29 1990 JonmaNsm 69 FOR. Til F RECOUP

As compiled by BROADCASTING from Oct Buyer is headed by Eugene Bryan. Bob Elliott. Mi- KLAV(AM) Las Vegas, NV AL900420EE: 1230 18 through Oct 24 and based on filings, chael R. Brooks and Charles 1. Brooks. and is licensee khz: I kw- U)- Granted app. of assignment of license of WFPS(FM) Freeport. IL. Action Oct 9. from Wagenvoord Advertising Group Inc. to Holder authorizations and other FCC actions. Broadcast Services of Nevada for 51.3 million WQPM -AM -FM Princeton, MN (AM: ( "Changing Hands." May 211. Seller is headed by Jeff Abbreviations: AFC-Antenna For Communications; BAL900808HC: 1300 khz: I kw -D. 83 w -N: FM: Reverie and has no other broadcast interests. Buyer is AU- Administrative Law Judge; alt. -alternate; ann.- BALH900808HD: 106.3 mhz: 3 kw: ant. 300 ft.)- headed by Harold Holder Sr.. has interest in KPUR- announced: ant. -antenna; aur.-aural; aux. -auxiliary; Granted app. of assignment of license from Lacom AM-FM Amarillo. TX. Holder has interest in GMX ch. -channel; CH -critical hours.; chg. -change; CP- Communication Inc. to Roy A. Thompson for Communications Inc.. licensee of WHBB(AM)- construction permit; D-day; DA -directional antenna; S500.000. Seller is headed by Lamar and Doris A. WDXX(FM) Selma. AL: KLCL(AM)- KHLA(FM) Doc.- Docket; ERP- effective radiated power; Freq -fre- Studstill. husband and wife. and their sons Owen L. Lake Charles. LA: WNAU(AMI- WWKZ(FM) Alba- quency; HAAT-height above average terrain; H &V- and Cole C. Studstill. and has no other broadcast ny. MS. and WRLT(AMI Franklin and WRLT(FM) horizontal and vertical; khz-kilohertz; kw- kilowatts; interests. Buyer has no other broadcast interests. Ac- Madison. both Nashville. Tenn. GMX Communica- lic.-license; m-meters; mhz -megahertz; mi.- miles; tion Oct. I. tions is selling stations to Zenox Inc. ("Changing MP-modification permit; mod. -modification; N- night; pet. for recon.- petition for reconsideration; PSA- presun- rise service authority; pwr.- power; RC -remote control; S-A--Scientific-Atlanta; SH-specified hours; SL- studio location; TL- transmitter location; trans.- transmitter; TPO-transmitter power output; U or unl.- unlimited SUMMARY OF hours; vis.-visual; w-watts; '- noncommercial. Six groups of numbers at end of facilities changes items refer to BROADCASTING & CABLE map coordinates. One meter equals 3.28 feet.

ONNERSNIP CNANiES ants. BROADCASTING Actions KTIM -AM -FM Wickenburg, AZ (AM: BAL900827ED: 1250 khz: I kw -D. 202 w -N: FM: SERVICE ON AIR CP's ' TOTAL * (BALH900827EE: 105.5 mhz: 3 kw: ant. 100 ft.)- Granted app. of assignment of license from Kenyon Commercial AM 4,978 246 5,224 Communications Inc. to Interstate Broadcasting Sys- Commercial FM 4,357 906 5,263 tems of Arizona Inc. for S I million. Seller is headed by Willard and Suzy Lochridge and has no other broadcast Educational FM 1,435 296 1,731 interests. Buyer is headed by Paul J. and Joyce K. Toberty. who have interest in KRDS(AM) Tolleron. Total Radio 10,770 1,448 12,218 AZ. and KYMS-FM Santa Ana. CA. Action Oct. 12. Commercial VHF TV 552 18 570 WXRS -FM Swainsboro, GA ALH900814HT: 103.9 mhz: 3 kw: ant. 299.9 ft.)- Granted app. of Commercial UHF TV 560 184 744 assignment of license from Lacom Communication Inc to Roy A. Thompson for 5500.000. Seller is Educational VHF TV 125 3 128 headed by Lamar and Doris A. Studstill. husband and Educational UHF TV 228 18 246 wife. and their sons Owen L. and Cole C. Studstill. and has no other broadcast interests. Buyer has no . Total TV 1,465 223 1,688 other broadcast interests. Action Oct. I. 179 165 344 WJPF(AM) Herrin, IL (BTC900827EH: 1340 khz: VHF LPTV I kw- U)-- Granted app. of assignment of license from UHF LPTV 578 1,074 1,652 Egyptian Broadcasting Co. to Egyptian Broadcasting Co. for S200.000. Seller is headed by Robert A. and Total LPTV 757 1,239 1,996 R. Keith Ferrari. O.M. Hudgens and John Brewater and has no other broadcast interests. Buyer is headed FM translators 1,847 302 2,149 by Robert A. Ferrari. John S. Brewster. R. Keith VHF translators 2,731 114 2,845 Ferrari and Orville Hudgens. and has no other broadcast interests. Action Oct. 10. UHF translators 2,239 400 2,639 WNDI -AM -FM Sullivan, IN (AM: BAL900823HW; 1550 khz; 250 w -D; FM: BALH900823HX; 95.3 mhz; 3 kw; ant. 150 ft.)- Granted app. of assignment of license from John O. McPherson to Antrosiek Inc. for no financial CABLE considerations. Seller has no other broadcast interests. Buy- er is headed by Arthur F. and Jean P. Stanley, Howard Total subscribers 53,900,000 McMinimee, Lillian O. Widmer, William Hoye, Joseph Powers and David Messing, and has no other broadcast Homes passed 71,300,000 interests. Action Oct. 5. Total systems 10,823 WABJ(AM)- WQTE(FM) Adrian. MI (AM: BA- L9007I I EF: 1490 khz: I kw -U; FM: BAL- Household penetrationt 58.6% H90071 IEG: 95.3 mhz: 3 kw: ant. 300 ft.) -- Granted Pay cable penetration 29.2% app. of assignment of license from Mid -America Radio Group Inc. to Friends Communication of Michigan Inc. for no financial considerations. Seller is headed by ' Incudes off-air licenses. t Penetration percentages are of TV household universe of 2 David C. and Kay A. Keister and has interest in 92.1 million. ' Construction permit. Instructional TV fixed service. 3 Studio- transmit- WBAT(AM) Marion. WUC(FM) Van Buren and ter link. Source: Nielsen and Broadcasting's own research. WKBV(AM)- WFMG(FM) Richmond. all Indiana. aft The bawd Broadcasting Oct 29 1990 Hands." May 21). Action Oct. 10. Cumberbatch and David W. Grayson Jr., and has no and KLTG(FM) Corpus Christi, both Texas, for other broadcast interests. Action Oct. 9. $1,880.850 ( "Changing Hands," Feb. 19), and KVO- KVEG(AM) North Las Vegas, NV Laredo, for million WIKU(FM) Pikeville, TN (BALED8907I4GI; 91.3 Z(AM)-KOYE(FM) Tex., $2.96 (BTC900803EA; 840 khz; 50 kw -D, 25 kw-N)- ( "Changing Hands." May 7). Action Oct. 5. mhz; 100W; ant. 453 ft.)- Granted app. of assignment Granted app. of assignment of license from Roberts of license from Bledsoe County Board of Education to WSBH(FM) Warren, VT (BALH9008I5HN; 96.1 Communications Corp. Bel Air Communications Ltd. University of Tennessee, Chattanooga, for no financial mhz; 48 w; ant. 2,306 ft.)- Granted app. of assign- for $431,000 ( "Changing Hands," Aug 20.) Seller is consideration. University of Tennessee owns and oper- ment of license from Mountain Media Inc. to Nichols headed by Yolanda Juarez Smith and Bernadett and ates noncommercial educational FM radio stations on Radio Broadcasting Corp. for $10,000. Seller is head- Lillian Wegerly. Buyer is headed by Richard and Bar- its campuses in Knoxville (WUOT[FM] and WUTK- ed by Deborah First. Warren Meyers, John L. Eddy bara Griser, Mark Stone, Joav Gersten and Alan Erick - AM-FM), Chattanooga (WUTCIFMI) and Martin and Virginia Broullard, and has no other broadcast sen. and has no other broadcast interests. Action Oct. II. (WUTMIFM]). In addition, University of Tennessee interests. Buyer is headed by John C. Nichols. Paul T. owns and operates numerous instructional television Battaini, Hugh J. Mcilrevey. Deborah S. Mclrevey, WKLL(FM) Frankfort, NY (BTCH89I 120HB; fixed service stations, licensed by FCC throughout Hubert Mcllrevey, Bruce J. Mcllrevey, Hugh H. Steb- 94.9 mhz; 50 kw; ant. 150 ft.)- Granted app. of as- state of Tennessee. Action Sept. 28. bins, Jayne M. Stebbins, Bruce F. Hambro, Karen signment of license from Edward F. and Pamela J. KSTA -AM -FM Coleman, TX (AM: BA- Winer, Paul Poquette and Allen D. Webster, and is Levine, husband and wife, to Robert J. Raide for licensee of WDOT(AM) Burlington, VT. Action Oct. L900713EA: 1000 khz; 250 w -D; FM: BAL- $75.000. Sale is a transfer of 750 shares of stock (75% 4. H900713EB: 107.1 mhz; 3 kw; ant. 180 ft.) -Granted of seller's holdings). Buyer has no other broadcast app. of assignment of license from Daytona Group of WMUL(FM) Huntington, WV (BALED900803GI; interests. Texas Inc. to Sunbelt Radio Group Inc. for $1.1 mil- 88.1 mhz; 1.75 kw; ant. -56 ft.)- Granted app. of WKDR(AM) Plattsburgh, NY (BAL900829EB; lion. Seller is headed by Norman Drubner, who also assignment of license from license from Marshall Uni- 1070 khz; 5 kw- D)-- Granted app. of assignment of heads WVGO(FM) Richmond, VA; WPAP(FM) Pana- versity to West Virginia Board of Directors for no license Interest Data Available from Walter J. Jaku- ma City and WJLQ(AM) -WCOA(FM) Pensacola, both financial considerations (includes WSHCIFM] She - bowski to Hometown Broadcasting Inc. for $287,500. Florida: KXYQ(AM) -KZRC(FM) Portland, OR; KI- pherdstown and WWVUIFMJ Morgantown, both West Seller has no other broadcast interests. Buyer is headed VA(AM) Santa Fe and KZRQ(FM) Albuquerque, both Virginia). Seller is headed by F.L. Blain. Andrew L. by Mark C. Johnson, Louis A. Manno, Christopher New Mexico. It is in process of selling KGRX(FM) Clark. Edward H. Greene. Russell Isaacs, Albert Mor- Santee, Herbert Bloomenthal, Ray Pecor, Anthony Globe. Ariz. ( "Changing Hands," April 2) for $2 mil- gan and Verl W. Snyder, and has no other broadcast Virga, James Condon, Robert Swanson, Robert lion. Buyer is headed by Richard N. Lea and has interests. Buyer is headed by David C. Hardesty Jr., McGill. Peter C. Johnson and Kevin Ohl, and has no interest in KRRG(FM) Laredo, TX. Action Oct. II. Robert McMillan, A. Michael Perry, and Joseph F. other broadcast interests. Action Oct. 9. KFGG(FM) Corpus Christi, TX (BA- Powell. Action Oct. 5. WBLA(AM)- WGQR(FM) Elizabethtown, NC PED9008I7HV; 88.7 mhz: 5 kw; ant. 856 ft.)- Grant- WWVU -FM Morgantown, WV (BA- (AM: BAL900827EA; 1440 khz; 5 kw -D; FM: BA- ed app. of assignment of license from Family Educa- PLED900803GH; 91.7 mhz; 380 w; ant. 30 ft.)- PH900827EB; 105.7 mhz; 3 kw; ant. 387 ft.)- Grant- tional Radio of South Texas to Roloff Evangelistic Granted app. of assignment of license from West Vir- ed app. of assignment of license from WCTN Inc. to Enterprises Inc. for $40,000. Seller is headed by David ginia Board of Regents (on behalf of West Virginia Sound Business Inc. for $550,000. Seller is headed by R. and Norma J. Walkden. John C. Russell and University) to West Virginia Board of Directors for no Gerald Waters and has interest in WBZB(AM) Selma, Charles A. Nichols, and has no other broadcast inter- financial considerations (WSHCIFMJ Shepherdstown NC. Buyer is headed by Lee W. Hauser, Arthur S. ests. Buyer is headed by Alfred Edge. Jack Winkler, and WMULIFM] Huntington, both West Virginia). Deberry, M. Elaine Dibner, Nancy L. Hauser and Bobby Glenn, Don Demeter, D.H. Strader, Direda Seller is headed by F.L. Blain, Andrew L. Clark, Martha D. Deberry, and has no other broadcast inter- Cavitt, Frances Price and James Copeland, and has no Edward H. Greene, Russell Isaacs. Albert Morgan and ests. Action Oct. 10 other broadcast interests. Action Oct. 3. Verl W. Snyder, and has no other broadcast interests. Buyer is headed by David C. Hardesty Jr.. Robert WKWQ(FM) Batesburg, SC (BALH900706GN; KTUS(AM) Galveston, TX (BAL900625EA; 1400 McMillan, A. Michael Perry, and Joseph F. Powell. 95.3 mhz: 3 kw: ant. 400 ft.)-Dismissed app. of khz; I kw -U)- -- Granted app. of assignment of license Action Oct. 5. assignment of license from Columbia Christian Radio from Breckenridge Broadcasting Co. to Tom Wiseheart Inc. to Brickhouse Broadcasting Corp. for $1.25 mil- for $150.000. Seller is headed by Owen Woodward WSHC(FM) Shepherdstown, WV (BA- lion. Seller is headed by L.E. Willis Sr. and Hortense and Doug Williams and has interest in KSTB(AM)- LED900803GG; 93.7 mhz: 10 w: ant. 80 ft. )- Granted Willis, and has interest in KDFT(AM) Ferris, TX; KROO(FM) Breckinridge and KILE(FM) Galveston. app. of assignment of license from West Virginia KLRG(AM) North Little Rock, KFTH -FM Marion, both Texas, and KTAT(AM) -KYBE(FM) Frederick Board of Regents (on behalf of Shepherd College) to KMZX -FM Lonoke, AR and KSNE -FM Marshall, all and KNOR(AM) Norman, both Oklahoma. Buyer has West Virginia Board of Directors for no financial con- Arkansas; WSFU(FM) Union Springs and no other broadcast interests. Action Oct. 4. siderations. (includes WWVUIFMJ Morgantown and WAYE(AM) Birmingham. both Alabama: WBO- WMULIFM] Huntington. both West Virginia). Seller KTUS(AM) Galveston, TX (BAL900625EB; 1400 K(AM) New Orleans, LA; WELP(AM) East St. Louis, is headed by F.L. Blain, Andrew L. Clark. Edward H. khz; I kw- U)-- Granted app. of assignment of license IL: WGSP(AM) Charlotte, WSRC(AM) Durham, Greene. Russell Isaacs, Albert Morgan and Verl W. from Tom Wiseheart to Houston Christian Broadcast- WBXB -FM Edenton. WDJB -FM Windsor, Snyder, and has no other broadcast interests. Buyer is ers Inc. for $150.000. Seller has no other broadcast WKJA(FM) Belhaven and WVRS(FM) Warrenton. all headed by David C. Hardesty Jr., Robert McMillan, interests. Buyer is headed by Paul Pressler and has no North Carolina; WIMG(AM) Ewing, NJ; WPCE(AM) A. Michael Perry, and Joseph F. Powell, and has no other broadcast interests. Action Oct. 4. Porthsmouth, VA; WTJH(AM) East Point, GA: WUR- other broadcast interests. Action Oct. 5. D(AM) Philadelphia; WWCA(AM) Gary and KYXX(FM) Ozona, TX (BALH900710GZ; 94.3 WPZZ(FM) Franklin, IN; WKWQ(FM) Batesburg and mhz; 3 kw; ant. 300 ft.) -- Granted app. of assignment WWPD(FM) Marion, both South Carolina, and of license from The Foster Broadcasters Inc. to Fort N E W S T A T I O N S WIMV(FM) Madison, FL. Buyer is headed by Walter Stockton Radio Co. for $111,500 (includes KHOS- A. and Linda E. Brickhouse, and has no other broad- AM-FM Sonora, TX). Seller is headed by Walter A. cast ìnterests.Action Oct. 4. Foster and Don W. Griffs. Foster has in interest Actions WKDY(AM) Spartanburg, SC (BAL90082IEA; KQSA(AM) -KIXY(FM) San Angeleno, TX. Buyer is 1400 khz; I kw -U)-- Granted app. of assignment of headed by William G. Garlitz and Kenneth E. Ripley, Stuart, FL (BPED880808MM)- Returned app. of license from Charles P. Edwards to Voyager Commu- and has interest in KFST -AM -FM Fort Stockton, TX. Institute Of Educational Media, Inc. for 90.9 mhz; .3 nications IV Inc. for $95,000. Seller has no other Action Oct. I. kw.; ant. 98ft. Address: 1071 E 10th St., Stuart, FL broadcast interests. Buyer is headed by Jack P. and KHOS(AM) Sonora, TX (AM: BAL9007IOGX; 33494. Principal is owned by Gary Durham, Edgar E. Carter. Jr.. Paul Mael and Burdett Price. Action Oct. Mary McCarthy, husband and wife, and Carl V. 980 khz; I kw -D. 260 w -N; FM: BALH900710GY; 5. Venters Jr., and is licensee of WELP(AM)- 92.1 mhz; 3 kw; ant. 300 ft.)-- Granted app. of assign- WLWZ(FM) Easley. SC. McCarthy has interest in ment of license from The Foster Broadcasters Inc. to New Ulm, TX (BPH890818MK)-Dismissed app. WMFR(AM) -WMAG(FM) High Point and WRDU- Fort Stockton Radio Co. for 5111,500 (includes of New Ulm Broadcasting for 92.3 mhz; 3 kw; ant. 328 FM Wilson, both North Carolina; WOIC(AM)- KYXX -FM Ozona, TX). Seller is headed by Walter A. ft. Address: P.O. Box 99, Bellville, TX 73418. Princi- WNOK(FM) Columbia, SC; WPIQ(AM) -WHJX(FM) Foster and Don W. Griffs. Buyer is headed by William pal is headed by Dinah L. Dittert. Action Oct. 5 Brunswick. GA. Action Oct 4. G. Garlitz and Kenneth E. Ripley, and has interest in WCTA(AM) Alamo, TN (BAL9008I4EB; 810 khz; KFST -AM -FM Fort Stockton. TX. Action Oct. I. 810 khz; 250 w -D).- Granted app. of assignment of KLUR(FM) Wichita Falls, TX (BALF19008IOHI; F A C I L I T I E S C H A N G E S license from Charles C. Allen to Gary Morris Reasons 99.9 mhz; 100 kw; ant. 820 ft.)-GGranted app. of Seller has no other broadcast interests. for $75,000. assignment of license from KLUR Broadcasting Co. to Buyer has no other broadcast interests. Action Oct. 10. Broad Based Communications Inc. for $4.85 million Applications WMPS(AM) Millington, TN (BAL900824ED; ( "Changing Hands," Aug. 20). Seller is headed by FM's 1380 khz; 2.5 kw -D, I kw- N)- Granted app. of as- Sam Beard. who will become vice president of Broad signment of license from Good News Broadcasting Co. Based. Buyer is headed by Vincent Henry and has Fairbanks, AK KIAK(FM) 102.5 mhz -Oct. 5 ap- to David Grayson Life Changing Ministries for interest in WWSD(AM)- WFHT(FM) Tallahassee, FL, plication for mod. of CP (BPH870227MY) to change $295,000. Seller is headed by John David Acker and and has contracted to purchase KEBE(AM) Tyler and TL: atop Ester Dome 4 km N of Ester, AK in the N has no other broadcast interests. Buyer is headed by KQOI(FM) Jacksonville, both Texas, for $3.25 million Star Borough. David and Delores Grayson, Debra Weston, Nicole ( "Changing Hands," Feb. 26); KDAE(AM) Sinton Walnut, CA KSAK(FM) 90. I mhz -Oct. 4 applica- haiatulitq Od 29 1990 For The Retord 71 tion for mod. of CP (BPED8904271B) to change ant.: cation for mod. of CP (BPH89I130ID) to change application for mod. of CP (BPH8705041C as mod.) to 417 ft.: change ant. supporting structure height. transmitter, 3 kw; ant. 187 ft.: change transmitter loca- change ERP: 29.0 kw H &V ant.: 646 ft. tion 4.05 km sw of Kabekona conter Jct. US 71 and Enfield, CT WPKX(FM) 97.9 mhz -Sept. 12 appli- Salem, WV WXKI(FM) 105.7 mhz-Oct. 2 appli- Minnesota 200; bearing of 230 degrees, Hubbard. MN cation for mod. of CP (BPH8609180J as mod.) to cation for CP to change ant supporting structure height. change ERP: 2.22 kw H &V Heidelberg, MS WEEZ(FM) 99.3 mhz -Oct. 4 ap- Lancaster, WI WJTY(FM) 88.1 mhz -Oct. 2 appli- plication for CP to change ERP: 50 kw H &V; ant. 492 Middletown, CT WIHS(FM) 104.9 mhz -Oct. 9 cation for CP to change TL: the new proposed site is ft.: change TL: I mi N of the Jones and Jasper County application for CP to change TL: ext. Round Hill Rd.. located East of the original which keeps its TV -6 Line. 5.2 mi NW of Soso, MS; change class: C2 (per Middletown. CT 06457. interfering contour very close to the original. docket #89 -471). Clarkesville, GA (no call letters) 102.9 mhz -Sept. mhz 11 28 application for mod. of CP (BPH87I026ML) to Winnebago, NE KSUX(FM) 105.7 -Sept. application for mod. CP (BPH870224MQ) change Actions change ERP: 2.75 kw H &V; change ant.: 144 m H &V; of ERP; 1.4 kw: ant. 1.568 50 kw H class from TL: the proposed transmitter site is on the N side of Pea ft.: &V AM 289A to 289C2 Ridge Rd. San Francisco KIQ1(AM) 1010 khz -Oct. 5 appli- Lincroft, NJ WBMB -FM 90.5 mhz-Oct. 10 appli- Erlanger, KY WIZF(FM) 100.9 mhz-Oct. 3 application (BMP900215AB) returned for mod. of CP cation for mod. CP to change cation for CP to change ERP: 2.25 kw H &V; ant. 518 of (BPED831107AE) (BP8806I7AA) to increase night power to 1.1 kw and ft. TL: 765 Newman Springs Rd.. Lincroft. NJ. make changes in ant system. PA 96.7 mhz 3 North Fort Polk, LA KCU(FM) 106.7 mhz -Sept. Coudersport, WHIM-FM -Oct. FM's application for CP to change ERP: 1.47 kw H 28 application for mod. of CP (BPI-1861125MB) to &V. Glendale, AZ KCWB(FM) 103.5 mhz -Oct. 10 change ERP: 6 kw H ant.: 328 0.3 88.7 10 &V: change ft.: TL: Harrisonburg, VA WZJM(FM) mhz-Oct. application (BMPH8902101C) granted for mod. of CP km E of US Hwy. 171. 0.25 km S of entrance Rd. to application for mod. CP (BPED88032IMD) to of (BPH820621AK) to change ERP: 46.2 kw H &V; ant.: Fort Polk. Vernon Parish. 5.5 km S Newllano. of LA. change ant.: 62 ft. 2.427 ft.; TL: White Tank Mountains NE peak Com- Walker, MN KLLR(FM) 99.3 mhz-Scpt. 25 appli- Warrenton, VA WMJR(FM) 107.7 mhz -Oct. 4 munications site, AZ.

SERVICES

BROADCAST DATABASE BROADCAST DATA SERVICES ti í?elatechinc. datawonld Computerized Broadcast Service LPTV /TV Translator datawonldP Including BROADCAST CONSULTANTS AND ENGINEERS MAPS Data Base Allocation Studies FCC Applicators ana Feld Engneenng Detailed Interference Studies Coverage.Terrain Shadowing Frequency enabon Terrain Profiles ErecnonaranddManteCnaan Regional Directories Allocation Studies Directories .4 Div. f NuJ/t. Lorton A Johmon. Inc. Facuuy Design ana Construcbnn P.O. Box 30730 301- 652 -8822 Contact Maps - Terrain - Popcount 703 824 -5666 KENNETH W ,gENN 23400 Men Ave Bethesda, MD 20814 800- 368-5754 Dearborn MI 48124 FAX:703 -824 -5672 (3131 562 -8873 301- 652 -8822 800- 368 -5754

Shoolbred Engineers, Inc. Structural Consultants SG Communications, Inc. line. Radio and Television System Design SaÌnless, TV/FM RF Systems Specialists Transmitter and Studio Installation Towers and Antenna Structures RF System Measurements New Towers, Antenna Structures Microwave and Satellite A. RE. Tower Erection & Maintenance Engineering Studies, Modifications Robert Shoolbred, Engineering and Installation Inspections, Erection, Appraisals 1 -800- 824-7865 Tucson, AZ 627 Boulevard North Wales, PA 19454 1049 Morison Drive 1-- 800 -874-5449 Tampa, FL 201 -245 -4833 Kenilworth, NJ 07033 215 699 -4871 FAX 699 -9597 Charleston, S.C. 29403 (8011 577 -4661

LDL New towers, transmuter buildings. earn KLINE TOWERS Va/ COMMUNICATIONS, Inc. `( station. tumkey site development Towers, Antenna E Structures RF DESIGN & INSTALLATION SPECIALISTS 'tram' Inc ENGINEERS E. Mhar- ACTLRERS Or Engineering & Installation LARCAN SOLID STATE TRANSMITTERS SOLID STEEL TOWER STRUCTURES Tower Structures, Inc. P.O. Box 1013 ALAN DICK ANTENNAS & COMBINERS PHONE 219 -936 -4221 1969 Nirvana Avenue Columbia, S.C. 29202 LEBLANC 8 ROYLE TOWER SYSTEMS FAX 219 -936 -6796 Chula wea. CA 92011 - FAX -8080 Tel: 803 251-8000 251 14440 CHERRY LANE CT LAUREL MD 20707 PO. Box 128, 1200 N. Oak Rd 6194214191 Fa: 619/421-0533 Lic. No. 254513 TEL: 301-498-2200 FAX: 301-498.7952 Plymouth, IN 46563

INSTALLATION SERVICES fr TOWER NETWORK SERVICES DON'T BE A STRANGER TOWER 8 ANTENNA SPECIALISTS TN8 DISCOUNT RATES io 3roadc5StIfl 's 117.323 Readers. Display COmqPANT FLASH TECH / EG-G NEW INSrALLATlbl1, REPAIR, MAINTENANCE. orINSPECTION your Professional or Service Card here. It will be NATIONWIDE SERVICE seen by station and cable TV system owners Feeley Nuns Tecrnk W, Four Na1 Wllon O,w, and decision makers Fsay Bonded E insured Engineering A F,M eaten Swd4rt SERVING BROADCASTERS FOR OVER FORTY YEARS Lner (305) 989 -8703 Readership Survey showing 3.7 readers aos00 CENTRAL TOWER INC. der copy of P.O. arm 530 STROBE LIGHT REPAIR Nwbu9K IN 47630 (phone) 912á530595 (405) 946-5551 PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - $40 per insertion 26 weeks - $50 per insertion There is a one time typesetting charge of $20. Call (202) 659 -2340

72 fee The Ramnf áeatladirg Oct ?! 1990 PROFESSIONAL CARDS

du Treil, Lundin & Rackley, Inc. LOHNES & CULVER COHEN, DIPPELL A S bidry of A.D. Ring. Y.C. . Sm, o Sc.vyptien nreOWwnorme Consorting Rsdb -TV Engineers and EVERIST, P.C.

1158 15th. St. , , CONSULrING 1019 19th Street, N.W., Suite 300 CONSULTING ENGINEERS N.W. Suite 606 FNG,NEEPS Washington , Washington, D.C. 20036 7901 YARNVV000 COURT D.C. 20005 1300 L STREET. N.W. SUITE 1100 VA 22153 Telephone: 202 -223 -6700 SPRINGFIELD (202) 296 -2722 Washington. D.C. 20005 Mambo AFCCF. (703/ 569 7704 MEMBER AFCCE (202) 898 -0111 eMO ,e44 IIuM4 AFCCE M,nbr AFCCE

SILLIMAN AND SILLIMAN Moffet, Larson & Johnson, Inc. HAMMETI- & EDISON, INC. & Associates, P.C. 8121 Georgia Ave #700 Consulting Telecommunications Engineers CONSULTING Jules Cohen ENGINEERS Consulting Electronics Engineers Silver Spring, MD 20910 Two Skyline Place, Suite 800 Box 280068 P.E. Suite 600 ROBERT M SILLIMAN. 5203 Leesburg Pike San Francisco, California 94128 1725 DeSales, N.W. (301, 5e9.8286 Falls Church, VA 22041 Washington, D.C. 20036 THOMAS B SILLIMAN. P.E. (415) 342 -5200 Telephone: (202) 659 -3707 853-9754 703 824 -5660 (812. FAX HE (202) 396-5200 Telecopy: (202) 659-0360 A .t1 rather f (('t. Member AFCCE Member AF((E Member AFCCE

CARL E. SMITH VIR JAMES CONSULTING ENGINEERS CONSULTING ENGINEERS E. Harold Munn, Jr., ROSNER TELEVISION AM -FM -TV Engineering Consultants Applications and Field Engineering & Associates, Inc. SYSTEMS Complete Tower and Rigging Services Computerized Frequency Surveys Broadcast Engineering Consultants CONSULTING & ENGINEERING "Serving Ehe Broadcast W. Industy 3137 Kentucky Ave. -80219 Box 220 for caw .50 Fenix" (303)937.1900 Coldwater, Michigan 49036 250 West 57 Street Box 807 Bath, Ohio 44210 DENVER, COLORADO New York, N.Y. 10107 Phone: 517 -278 -7339 (216) 659 -4440 ,Member AFCCE & NAB (212) 246 -2850

Mullaney Engineering, Inc. HATFIELD & DAWSON F.W. HANNEL & ASSOCIATES STRUCTURAL SYSTEMS CONSULTING ENGINEERS Consulting Telecommunications Engineers Professional TECHNOLOGY. INC. Registered Engineers J. Cable Goudy. PE. 9049 Shady Grove Court 4226 SIxTH AVE. N.W. PRESIDENT 911 Edward Street TOWERS. ANTENNAS. STRUCTURES Gaithersburg, MD 20877 SEATTLE, WASHINGTON 98107 301.921.0115 Henry, Illinois 61537 New Tall Towe, Existing Towers 1206) 783 -915L Facsimile: (206) 789 -9834 Studies. Analysts. Design Modifrcaem. Member AFCCE (309) 364-3903 Inspections, Erection. Etc MEMBER AFCCE Fax (309) 364 -3775 6867 Elm St . McLean. VA 2210117031456-9765

C.P. CROSSNO & ASSOCIATES JOHN FX. BROWNE CONSULTING ENGINEERS & ASSOCIATES, P.C. D.C. WILLIAMS, P.E. 525 lbodward Ave CMMUNICATIONS TECHNOLOGIES INC. P.O. BOX 180312 Consulting Radio Engineer nnz.urASrENGn.Et31LNGCU.s 11AN13 Bloomfield Hills, MI 48013 Member AFCCE DALLAS, TEXAS 75218 (313) 642-6226 Post Office Box 1888 TELECOMMUNICATIONS (FCC, FAA) 1Mashington Office Carson City, Nevada 89702 CHARLES PAUL CROSSNO, P.E. (202) 293 -2020 u... xaEVEaAGE MX aoRnia (702) 885 -2400 cuK wruANt wAeLTOV. NJ MD (214) 321 -9140 MEMBER AFCCE Member AFCCE N4e aswn FAx: nNw.n24

LAWRENCE L. MORTON ASSOCIATES SEIM,ffi NG PAUL DEAN FORD. P.E. 1231 MESA OAKS LANE EVANS ASSOCIATES MISA OAKS CALIFORNIA 93434 Consulting Engineers BROADCAST ENGINEERING CONSULTANT Consulting Communications Engineers AM-FM- TV-CATV -ITFS Cellular LAWRENCE L. MORTON, P.E. P.O. Box 356 R.R. 12, Box 351 Broadcast Engineering Software AM FM TV McKinney, WEST TERRE APPLICATIONS FIELD ENGINEERING Texas 75069 HAUTE, INDIANA 47885 216 N. Green By Rd. MEMBER AFCCE (214) 542 -2056 THIENSVILLE, WISCONSIN 53092 812-535-3831 Phone 2424000 (805) 733 -4275 / FAX (605) 733 -4793 Member AFCCE (414) Member AFCCF, Member AFCCE

RICHARD L. BIBY, P.E. J. 1304á Ingram efinc Associates Date! Corporation George Jacobs COMMUNICATIONS ENGINEERING Specialists in & Associates, Inc. P.C. BROADCAST SERVICES, FM Radio Applications CONSULTANTS Consulting Broadcast Engineers CONSULTING ENGINEERS Best Service Applications Inspections Domestic & International 6105-G Arlington Blvd. Best Prices Member AFCCE Falls Church, VA 22044 PO Box 73 Call Toll -Free (703) 534 -7880 (703) 534-7884 Fax Batesville, Mississippi 8701 Georgia Ave. 38606 (800) 969 -3900 Suite 410 MD Member AFCCE Silver Spring, 601 563 -4664 1515 N Court House Rd, Arlington, VA 22201 (301) 587 -8800 20910

Radioteçhniques; AFCCE DON'T BE A STRANGER contact Association of EDWARD A. SCHOBER, P.E. BROADCASTING MAGAZINE T 3roadcaslings 1t7,323 Readers. Display Federal Communications FCC Appltatiom Field Engineering your Professional or Service Cara here It will be 1705 DeSales St., N.W. AM FM seen by station and cable TV system owners Consulting Engineers TV Boosters and decision makers Washington, D.C. 20036 P.O. Boa 19333 P.O. Box 367 Haddon Heights, NJ 08035 for avaiiabillties 1989 Readership Survey shoving 3 7 readers 20th Street Station per copy 8091548 -8008 Phone: (202) 659 -2340 Washington. DC 20036 534 Member AFCCE and NAB 17113) -7E80 Pagosa Springs, CO KRQS(FM) 106.3 mhz-Oct. Existing FM's WHWB -FM WKLZ Edward G. & Carole L. 10 application (BMLH89121 IKX) granted for mod. of WSYE(FM) WCPC -FM New South Pickett, Rutland, VT license to increase ERP: .255 kw H &V (pursuant to Communications Inc., Houston, MS WJDX(FM) WSLI -FM Spur of Jackson, L.P., docket #88 -375). WYFD(FM) WBQM Bible Broadcasting Network. Jackson, MS Martinez, GA WMTZ(FM) 94.3 mhz -Oct. I ap- Decatur, AL WKXM -FM WXZX James Boyd Pate, Winfield, I1B) dismissed for CP to change plication (BPH90061 AL freq: 93.9 mhz: change ERP: 25 kw H &V; ant.: 328 Grants ft.: IL: .35 km NNE of the intersection of Old WMGF(FM) WJYO Metroplex Communications Louisville Rd. and Georgia Rte. 232, in rural Colum- New AM Inc., Mount Dora, FL bia County. GA; change class: C3 (per docket # 88- KZPA(AM) Gwandak Public Broadcasting Inc., WMXN(FM) WZCL M.L. Media Opportunity 51). Fort Yukon. AK Partners Ltd., Norfolk, VA Flora, IL WNOI(FM) 103.9 mhz -Oct. 3 applica- New FM's WOPW(FM) WGUS -FM HVS Partners, Augusta, tion (BMLH89I21 IKY) granted for mod. of license to GA increase ERP: 3.3 kw H &V; (pursuant to docket #88- KBMA(FM) Mexican -American Community 375). Entertainment Broadcasting Group, WRNX(FM) WHCI Hempshire County Bryan, TX Broadcasting Inc., Amhurst, MA Big Rapids, MI WBRN -FM 100.9 mhz -Oct. 3 application (BPH9002261C) granted for CP to change KNCA(FM) State of Ore. Board of Higher WRXK -FM WRXK Beasley Broadcasting of ERP: 6. kw H &V; change ant.: 318 ft. Education, Burney, CA Western Florida Inc., Bonita Springs, KNCB -FM North Caddo Broadcasting Co., FL Pinconning, MI WLFS(FM) 100.9 mhz -Oct. 3 application (BPH8911061E) granted for CP to change Vivian, LA WSHG(FM) WZBZ Mattox-Guest of South SC ERP: 2.6 kw H &V. KSHN(FM) Trinity River Valley Broadcasting Carolina Inc.. Ridgeland, Co., Liberty, TX WSTS(FM) WZYZ Pro Media Inc., Fairmont, NC Thief River Falls, MN KSRQ(FM) 90. I mhz -Oct. 10 application (BMPED8908ISMH) granted for mod. KZPB(FM) Susan I. Waters. Fort Bragg, CA WTKZ(FM) WDJY United Broadcasting Co. Inc., CP (BPED880830MI) to change ERP: 24 kw H of &V; KZPC(FM) Colin B. Malcolm. Goldendale, WA Washington ant.: 335 ft.; TL: intersection of County Rds. 3 & 12. WTZR(FM) WOFM American Eagle 16 km SW of Thief River Falls. MN: class: C3 (per KZPD(FM) Ash Grove Inc.. Ash Grove Communications of Virginia Inc., -375). docket #88 KZPE(FM) Ford City Broadcasting, Ford City, Moyock, NC Manchester, NH WGIR -FM, 101.1 mhz 10 CA -Oct. W V VO(FM) WKCN Suncoast Communications application (BPH900531IF) granted for CP to change WAGW(FM) Clifford Jones. Waynesboro. GA Inc., Dorchester Terrace -Brentwood, ERP: 11.5 kw H &V; change ant.: 1,027 ft.; TL: 30 m WGRT(FM) Goodrich Broadcasting Inc., South SC S of Perimeter Rd. on S mountain of the Uncanoonuc Bend, IN Mountains, near Pinardville. NH. WWEM(FM) WKOS -FM Bear Broadcasting Co., WZBR(FM) John Anthony Bulmer. Lake Luzerne, Rochester, NE Middletown, RI WOTB(FM) 107.1 mhz-Oct. 10 application (BMLH8912IILE) granted for mod. of NY WWWM -FM WWWM Midwestern Broadcasting license to increase ERP: 3.9 kw H &V (pursuant to WZWA(FM) Maranatha Broadcasting Inc., Co., Sylvania, OH docket #88 -375). Clarksburg. WV WWYS(FM) WFNN McGraw Broadcasting Corp., Dayton, TN WTCX(FM) 104.9 mhz -Oct. 9 appli- WZWB(FM) Robert J. Moisey, Berwick. PA Cadiz, OH ERP: cation (BPH89I030IB) granted for CP to change Existing AM's WYMK(FM) WEMR -FM Endless Mountains 1.15 kw H &V; change ant.: 534 ft.; TL: 2.7 km SW of Broadcasting Inc., Tunkhannock, PA intersection of U.S. Hwy. 27 & Blackoak Ridge Rd. KDVE(AM) KQXY Better Broadcasting Corp., on Bean Ridge, TN. Nederland, TX Existing TV's Kerrville, TX KRVL(FM) 94.3 mhz-Oct. 2 appli- KKDS(AM) KRSP Holiday Broadcasting Co., Salt KOCB(TV) KGMC Seraphim Corp., Oklahoma cation (BPH9005I01F) granted for mod. of CP Lake City City (BPH860108IA as mod.) to change ERP: 50 kw H &V; KMAJ(AM) KEW1 Midland Broadcasters Inc.. WRDG Television Communications 492 N I I km ESE WAAP(TV) ant.: ft.; TL: of Hwy. 2093, of Topeka, KS Harper, TX; class: C2 (per docket # 88 -34). Inc., Burlington, NC KNZR(AM) KPMC Buckley Broadcasting Corp. WSTR -TV Witt Cincinnati TV 64 Ltd.. Wichita Falls, TX KMOC(FM) 89.5 mhz-Oct. 11 of California, Bakersfield, CA application (BPED900518MC) returned for CP to Cincinnati KRSS TCC Broadcasting Co., change ERP: 10 kw H &V; change ant. from 3 -Bay to KSBN(AM) WWTI(TV) WFYF Moreland Broadcast 6 -Bay. Spokane, WA Associates, Watertown, NY Martin, TN WCMT -FM 101.7 mhz -Oct. 10 appli- KXBX(AM) KWTR North Country cation (BMLH8912I4KC) granted for mod. of license Communications Inc., Lakeport, CA Call letter requests to increase ERP: 6 kw H &V (pursuant to docket #88- KZXX(AM) KENY Cobb Communications Inc., that have been 375). Kenai. AK withdrawn at applicant's request or by FCC Charlotte Amalie, V.I. WVGN(FM) 107.1 mhz- Existing FM's New FM's Oct. 10 application (BPH900827IC) granted of CP to KBDZ(FM) KRAA Tri- County Broadcasting, WXJA(FM) Stone Broadcasting Corp., Emporia, change freq: 105.3 mhz; change ERP: 32.3 kw H &V; VA ant.: 1,679 ft.; class: B (per docket #86 -290). Perryville. MO WXKH(FM) Value Radio Corp., Lomira, WI TV's KCIE(FM) KJAT Jicarilla Apache Tribe, Dulce, NM Dalton, GA WYDJ(TV) ch. 23 -Oct. 9 application Existing AM's KIKN(FM) KSML Big Sioux Broadcasting Inc., (BMPCT900703KH) granted for mod. of CP Salem, SD KXEQ(AM) KSVN Rolando Collantes, Ogden, 3378.3 ant.: (BPCf850815KO) to change ERP: kw; UT 1,466: TL: GA Hwy. 157, 3.45 km SSW of Lookout KMAJ -FM KMAJ Midland Broadcasters Inc., Mtn. GA; ant: Andrew ATW3OH5-HTC2- Topeka, KS WTKZ(AM) WINX Montgomery County Broadcasting Inc., Rockville, MD 23H(DA)(BT); 34 57 07N 85 22 58W. KMPQ -FM KFRD -FM Fort Bend Broadcasting Moscow, ID KUID -TV, ch. 12 -Oct. 10 application Co. Inc., Rosenberg, TX WUNI(AM) WIRJ Union University, Humboldt, TN (BPET900I I IKF) granted for CP to change ERP: 300 KSRR -FM KITY Genesis Broadcasting Inc., San kw (vis); ant.: 2,060 ft.; TL: 14.66 km NNE of Mos- Antonio, TX cow, ID; ANT: Dielectric TW- 12Al2, 4648 16N 116 Existing FM's KXBX -FM KXBX North Country 50 18W. KKCR(FM) KTNR Lemley Broadcasting Co., Communications Inc., Lakeport, CA Kennedy, TX KXKW(FM) KRAR Solo Music Company of WRHD(FM) WRCN -FM East Shore Broadcasting Louisiana, Ltd., Erath, LA CALL LETTERS Inc., Riverhead, NY KZAK(FM) KLKT North Lake Tahoe WTZR(FM) WOFM American Eagle Broadcasting Incline Village, Co. Ill, Communications of Virginia Inc., NV Applications Moyock, NC Existing AM WDRP(FM) WVSG PS &W Enterprises Inc., Windsor, NC Existing TV WAVJ(AM) WONO Master Media Inc., Black Mountain, NC WHET(FM) WQZZ Davison Communications WFXQ(TV) WGNM NewSouth Macon Inc., Corp., Sturgeon Bay, WI Macon, GA

74 For The Record Broadrasting Oct 29 1990 ('IA»IFIEI)

See last page of Classified Section for rates, closing dates. box numbers and other derails.

GM Or GSM needed to sell programing and radio Talk -show hosts wanted for leading, cutting RADIO services to stations. Some travel. Live in Florida. edge So. California Christian radio station. Call Resume to Box Q -54. EOE. KBRT -Crawford Broadcasting Co. at 714-754- HELP WANTED MANAGEMENT 4450. Ask for Cindy. EOE. General manager for Gulf Coast CHR. Must be

able to lead sales staff by personal example. Ex- . Midwest AC has full and possible part-time General sales manager wanted for Midwest perienced manager for full charge situation. Ex- openings. Females and minorities encouraged to small market AM /FM. Both stations are well- estab- cellent compensation. Equity possible. Resume to apply. Tape and resume. WKAN 2 Dearborn lished and highly successful. We are looking for Box 0 -53. EOE. Square, Kankakee, IL 60901. EOE. an experienced sales manager who can lead, motivate, train two separate sales staffs. Must be General manager: Honolulu, Hawaii FM seeks Power 915 seeks urban jock, preferably with organized, have strong people skills and handle dynamic, sales intensive leader experienced in automation experience. Tape and resume to PO agency account list. Salary, commission, bonus start up operation. Must be able to demonstrate Box 25016, St. Croix, VI 00824. EOE. plan, automobile, insurance, plus other benefits. strong general and sales management experi- Send resume, references and salary requirements ence with profitable operation. Experience in the Virginia AM/FM in Shenandoah Valley needs ex- to: Box 0 -37. EOE. Honolulu market considered most desirable. Equi- perienced morning person immediately. Great ty position available for right person. Reply in place to live with good benefits. T &R to J.D. Cave, Are you a selling general manager? Are you able confidence to Box O.52. EOE. GM. WLCC/WRAA, PO Box 387, Luray, VA 22851. to train, motivate and lead a sales staff? Can you EOE. work with sales and programing to develop and HELP WANTED SALES execute on -air promotions with sales tie -ins? If you are, we're looking for you to lead our brand new HELP WANTED TECHNICAL Co- Op/vendor director: Aggressive, creative, ex- adult CHR -FM in a midwest college town. We perienced individual needed in Philadelphia. Ca- have new offices and studios and a first rate staff. AM /FM combo pable of creating quarterly new business plans Chief engineer for group -owned Now we need a take charge, whatever it takes to and leading sales staff. Excellent compensation in west Texas medium market. Must possess SBE be #1 general manager. You'll receive a salary, package. Real opportunity for advancement. or FCC General Certification. Send resume and bonuses and have an opportunity to acquire equi- Send resume to: Elise Elfman, WXTU, 23 West City salary history to: Box 0 -31. EUE. ty. We're in a hurry to be #1 so don't wait! EOE. Avenue, Bala Cynwyd, PA 19004. EOE. Contact: Steve Sinicropi, 5152 N. Santa Monica Blvd., Whitefish Bay, WI 53217, 414 -6170. -964 Sales - AM street fighter wanted. Work hard - HELP WANTED NEWS Sales reps needed to sell sales promotions to great future with growing group. Call Bob Outer 914 831 -8000. Beacon Broadcasting Corpora- radio station managers - if you want excellent action EOE/MF. Skl free: New England Ski Areas Council wants income/are willing to travel (two state area) - have tion, an affirmative broadcast ski reporters! Major market voice, ver- radio management experience - phone American Albany New York radio network seeking profes- satile delivery and solid writing required for large Sales Promotions - 615-320 -8842 or fax resume sional, experienced salespeople for growing or- radio network. Call Jill Genser 802 -457 -3123. 615 -383 -9541. EOE. ganization. Draw, commission, benefits, annuity. EOE. Co-op director with proven sales track record WAMC SALES, POB 66600, Albany, NY 12206. EOE. Afternoon news anchor: Live 7 miles from the needed to direct a sales staff of 15. If you're tired Women, minorities encouraged. water, a stone's throw of the greatest city in the of your dead -end job with a cap on your income, Account executive - Savannah Ga's Country gi- world and work for Long Island's rating leader then we should talk! Bring your experience to a ant-WCHY-is looking to fill a rare opening on its WALK FM /AM in our award winning news dept. top ten market radio station and earn big bucks. sales staff. Aggressive beginners considered. We're looking for the best afternoon news anchor- Write or call Aldie Beard, GSM, KHYS -FM, 5 Post Send resume to Bill West, PO Box 1247, 31402 or creative, bright & sharp- for the Island's #1 radio Oak Park, Suite 1398. Houston, TX 77027. 713- call 912-964-7794. EOE. station. Excellent writers only need apply. Tapes & 622 -0010. EOE. Sportsmans paradise: If you love the outdoors resumes to Susan Murphy, News Director, WALK FM /AM, PO General manager. For 1991 small /medium North- and love radio sales, we want to talk to you. WSYY Box 230, Patchogue, NY 11772. EOE east market acquisition. Broad and deep knowl- radio is looking for the right person to fill out the M /F. of sales, programing, promotion required. sales department of Central Maines 50,000 watt edge Experienced or well trained newsperson for You must be a leader. Reply to "Right Direction," A/C leader. Send resume and salary needs to morning news shift. Must write well, read well and New Haven, 06460. EOE. Mike Decker, VP/FM, Sunny 95FM, PO Box 1240, Box 3552, CT be organized. Send writing samples, tape and Millinocket, ME 04462. M /F, EOE. Tired of the cold? A street -wise general sales resume. WCSS, PO Box 69, Amsterdam, NY manager is needed at top -rated AM/FM operation Class C FM in small but growing southern market 12010. EUE. in southwest year -round resort area. A superb looking for solid citizen with sales experience. Experienced news- programer, with journalism lifestyle as you live and play on a large, beautiful College town with good growth potential. Send training. AM/FM with strong local news & commu- lake and work in an extremely desirable, high- resume to WKYJ, 608 Yellowjacket Drive, Stark- nity involvement. Send tape & resume to: Rebec- energy small city. This is a rare and profitable first - ville, MS 39759 - Fax 601 -323- 0573... EOE. ca Cooper, KTXJ, Box 2008, Jasper, TX 75951, of- the opportunity in an explosive growth -year EOE/M /F. area with a perfect sunbelt climate. GM position is Sales manager: Experienced radio sales manag- a definite possibility. Resume: references and er needed to motivate, train and lead our six mem- photo first letter please, to Box Q -55. EOE. ber sales staff. Please send your resume to Peter Coughlin, President/General Manager, HELP WANTED PROGRAMING Station manager /sales manager: Northern Ohio WUFX/WXBX, 425 Franklin Street, Buffalo, NY PRODUCTION AND OTHERS combo owners are seeking a station /sales manag- 14202. Metroplex/Robinson Broadcasting Co. is er with knowledge in all areas and an equal opportunity employer. Minorities and of operations Promotions director for New Jersey AM /FM business. You will have contemporary ideas but women encouraged to apply. Combo. Ability to operate as a one person depart- traditional values and integrity. You must be a ment and with a series of managers necessary. team player, goal and budget-minded. Send re- Urban FM seeks experienced AE to relocate to Candidate should have an outgoing, persuasive sume to: President, Radio Enterprises, Box 738, American Paradise. Must be aggressive, self-mo- and congenial personality. Send resume and sala- Ashtabula, 44004. EOE. tivated. PO Box 25016, St. Croix, VI 00824. EOE. OH ry requirements to General Manager, Power 103.7/Solid Gold WNNJ, PO 40, Newton, NJ HELP WANTED ANNOUNCERS Box General manager: North Florida small market 07860. EUE. AM/FM located near Tallahassee. Energetic, proven sales ability, able to hire, train, motivate. Re- Major market Southwest FM Hispanic station Program director needed for adult rock format. sume, references, salary history. Contact Harry searching for morning personality or team with Must have experience. Tapes and resumes to Ray Hagan, 904 -584 -2969, weekends or 674 -5101 proven track record. Fully Bi- lingual, bright and Martin, WZXL PO Box 180, Wildwood, NJ 08260. weekdays, PO Box 821 Perry, FL 32347. EOE. creative. Send resume. EOE. Reply to Box Q -38. Equal opportunity employer.

Rrasdmstiry Od 29 1990 Classified 75 Graduate Experienced radio Number affiliate. Must SITUATIONS WANTED MANAGEMENT fellowships. profes- National sales. one be sionals wanted to serve as Flanagan Fellows while aggressive and have solid knowledge of National studying for MA or Ph.D. in Mass Communication. Sales and Rating Services. Send resume, career Twenty -five year pro, sales motivating, bottom Stipend plus fee waiver. Start Fall 1991. Responsi- goals, and salary history to Ken Jarvis, VP Sales, line manager, seeks challenging and rewarding ble position with WRUF-AM/FM commercial sta- WCAX -TV, PO Box 608, Burlington, VT 05402. No situation. Small- medium market. Carolinas, Flori- tions while obtaining advanced education. Gradu- phone calls. EOE. da, Georgia, Alabama, near coast. Reply: Winner, ate Record Examination and a 3.0 undergraduate 114 Levee Road, Mt. Sterling, KY 40353. grade point average are required. Contact Mr. Local sales manager: WCAU -TV, the CBS owned James Geason, Director, WRUF- AM /FM, College and operated television station in the fourth big- Current looking for group VP and former GM of Journalism and Communications, University of gest market, seeks a highly motivated, experi- fresh challenge. Interested in Group GM posi- or Florida, Gainesville, FL 32611 -2084. AA/EOE. enced and marketing -oriented local sales manag- tion. Call now 704-366-0380! er. Experience with Scarborough, Leigh Stowell, or Marshall Marketing is preferred. Previous local Experienced general manager wants to re -lo- TV station sales management experience is re- cate. Superior knowledge of budgets, sales train- TELEVISION quired. No phone calls, please. Send resume and ing, programing. V.W.A. Call 606 -2744844. related material to Jeff Cash, Director of Sales, HELP WANTED MANAGEMENT Philadel- Promotional minded, hard selling GM wishes to WCAU -TV, City Ave. & Monument Rd., return to small or medium market in Midwest. Over phia, PA 19131. Equal opportunity employer. 20 years experience. Call Florida 813 -3994. -772 Production manager: Temporary position for De- KAKE -TV has an immediate opening for a gen- cember 1, 1990 through April 12, 1991. Five years sales manager The GSM reports to the Gen- Experienced Pro seeks top 100 GM /GSM posi- eral production management with technical produc- is for motion. Can relocate, travel, great references, solid eral Manager and responsible directing, tion experience (preferably in a union environ- national money saving/making history. Worth your while to tivating, training and evaluating the and ment) and excellent people skills required. Salary local /regional A talk. Seeking new challenge. PO Box 8103, sales staff and support staff. mini- negotiable. Resume to arrive before 11/3 to: Hu- Youngstown, OH 44505. mum of two years sales management and knowl- man Resources, KQED, 500 Eighth St., San Fran- edge of broadcast media sales is necessary. Col- Low salary with earned equity plan. Highly moti- cisco, CA 94103. EOE/AA. lege bachelor's degree is required. PC skills, with vated general manager with top -25 market experi- Lotus 123, is preferred. Resume to: Jan McDaniel, General manager: KMBH- TV /FM, Harlingen, TX. PO Box 10, Wichita, KS, 67201. No phone calls. ence would like to know about your station's Community-oriented public radio and television needs. Acquisition and start-up experience. Espe- Fax 316-943 -5160. EOE. stations seek CEO. Must be skilled in fund -raising cially knowledgeable in AM News/Talk. If you and programing. Knowledge of the Hispanic com- need a good, young GM to grow with your compa- munity, ITV a plus. Must be an innovator, self - WEEP wAllllw TL!OINMAL ny, call John at -6977. 303-628 starter, tireless, community organizer. 5 years ex- in Wanted chief engineer. Looking for young, General manager. Well- rounded, strong in sales, perience broadcasting essential, public eager assistant chief who is ready for marketing, promotion and profit making! Seeks television very desirable. Send salary history, to be chief medi- names references, resume let- um sized Florida network affiliate. Salary new challenge. Med Markets. Reply Box Q -56. of three and cover commen- ter to: Sonia Perez, Chair, KMBH Search Commit- surate with qualifications. Excellent benefits. Send Sales not what you need? Tired of missing the tee, Southwestern Bell Co., PO Box 2407, McAl- resume and references to: Box Q -15. EOE. mark? Want a real radio station? Let's talk about it! len, TX 78502. No phone calls, please. Equal Television/chief engineer for Christian station. 804 -971 -8908. opportunity employer. Applications must be received by October 31. 1990. Hands on exp. with UHF transmitters, studio maintenance and ability to train and supervise small News director for affiliate television station. Must engineering staff. SBE certification a plus. Send SITUATIONS WANTED ANNOUNCERS have news management and assignment experi- resume to: Jacksonville Educators Broadcasting, ence. Salary range $25- 30,000. Send resume to Personnel Department, 14131 Chambers St., Tus- General Manager, PO Box 2068 Wilmington, NC tin, CA 92680. EOE. One of the premier talk hosts seeks new chal- 28402. EOE M /F. lenge. Currently in top 10 market. Can do heavy or Why not live at the beach? Progressive NBC light talk and combo music -talk with great FM AM Account executive: KWTX -TV Channel 10, Waco, affiliate located 15 miles from the ocean seeks to

drive potential. I love the West but will consider all Texas, is seeking an experienced account execu- till the following positions: MAINTENANCE ENGI- areas! For airchecks write in confidence to Box Q- tive. Prefer two to three years experience in NEER: Requires experience in troubleshooting to 40. broadcast sales. Proven track record in new busi- component level various format videotape record- ness development and strong negotiating skills a ers, computer based video processing equipment Midwest... over twenty years allround experience. must. College education preferred. Send resume (such as ADO), and associated support equip- Solid references. Professional production. Wide to Jeff Cook, KWTX -TV, PO Box 2636, Waco, TX ment. RF experience a plus. Requires FCC permit. news background. Prefer...country or easy listen- 76702. No phone calls please. KWTX -TV Channel SBE Certification preferred. MASTER CONTROL ing. Phone...507 -334 -6678. 10 is an equal opportunity employer. OPERATOR: Requires network affiliate switching experience. Duties include: on -air switching. dub- Announcer ten years in programing. Seeking AM Regional manager needed.. highly motivated, bing spots to ACR cart, camera setup, and receiv- or PM drive at Modern Country station. Will relo- sales person for TV affiliate.. all replys to PO Box ing satellite and microwave feeds. FCC permit cate anywhere 803-661 -5399. 2787, Florence, AL 35630. EOE. required. For immediate consideration, send a resume, no phone calls accepted, to: David P. Going crazier looking for a FT, DJ position. I Brant, Chief Engineer, WSAV -TV, PO Box 2429, come complete with some experience, a sense of Savannah, GA 31402. WSAV -TV is an Equal Op- humor, a desire to succeed and a BA in Broad- HELP WANTED SALES portunity Employer. cast Communications. Willing to relocate. Call Ma- ria 708 -335 -0172. Account executive: WNUV -TV, Baltimore's fast- Shooter -editor Creative and self- motivated tech- est growing television station is seeking an experi- nician needed at Naval Academy telelvision facili- au- enced account executive. We've doubled our ty in Annapolis, MD. ENG camera and editing with MISCEl1ANEOUS dience share in the last year and have an effects experience required. Send resume. demo opportunity for an aggressive salesperson to take reel & salary requirements to Mobile Video, 1620 advantage of it! Great benefits, great company. Make money in voiceovers. Cassette course of- Eye St., NW, Washington, DC 20006. EOE. Send resume to: Michael Kelly, GSM, WNUV -TV fers marketing and technique for success in com- 54, 3001 Druid Park Drive, Baltimore, MD 21215. mercials and industrials. Money-back guarantee. Maintenance engineer: Two year technical grad- EOE/MF. uate with minimum 2 years experience in mainte- Call for into: Susan Berkley, 1- 800-333 -8108. nance of 1 ", 3/4 ", 1/2" VTRS, cameras and associ- Wanted: Managing partner for small market AM. National sales manager: WHNS -TV21, a strong ated studio equipment. Experience may be Ownership participation for person with right Fox affiliate, serving the 35th market, Greenville - substituted for technical education requirements. piece for puzzle. Resume to Palmetto Communi- Spartanburg- Asheville. in the beautiful western Experience with satellite uplink desirable. Ex- cations, PO Box 2350, Summerville, SC 29484. Carolinas, has an opening for a national sales panding Teleproductions Center offers opportuni- manager. Opportunity for growth with the newly ty for growth, full benefits package, including tu- How to hire and train radio salespeople! In- formed Cannell Communications broadcast ition waivers. Deadline for applications extended crease sales and staff retention with programed group. Excellent compensation and benefits to 11/7/90. Start date Nov. 30th or by mutual in -house sales training. Complete guide includes package. Strong background in national and in- agreement. Salary: $20,000- 22,000. Contact training schedule and lesson plans $14.95 plus dependent sales is preferred. Send resumes to Hugh R. Paul, 201 Bishop Hall, The University of $2.50 postage. MasterCard, VISA. Money back WHNS -TV21. Attn: Tony Thompson, Gen Sales Mississippi, University, MS 38677. 601 -232- guarantee. 1-800 -336 -7329, ACRM, 710 Arendell Mgr, 21 Interstate Court, Greenville, SC 29615. 5917. Phone calls welcome. Resumes accepted Street, Morehead City, NC 28557 -1801. EOE/M/F/H. by fax 601-232 -5918.

76 Class/Ned Iroadastii0 Od 29 1990 TV maintenance engineer needed for a national Executive producer: Experience required, good HELP WANTED PROGRAMING Christian studio post production satellite uplink people skills, along with good writing ability, and facility. Three years component level maintenance dedication to the profession. Resumes and salary PRODUCTION & OTHERS experience. Ampex, AVC, ADO, VPR -3, Beta, Sci- requirements to News Director WJTV -TV PO Box entific Atlanta uplink. Positions available in San 8887 Jackson. MS 39204. EOE. Commercial director: CBS affiliate is seeking a Diego and Dallas. Competitive salary and benefits quality commercial /creative services director to (paid vacations, holidays, incentive programs, Sports director for WBTW, the number 1 station produce commercials and station promotions with Must have medical and dental insurance) with an exciting in the Florence/Myrtle Beach, SC area. some news /special projects production. Must be and 2 years anchor organization. Send your resume to: Personnel 4 years journalism degree innovative with excellent creative skills with a week- nights preferred. Will adminis- Dept., Word of Faith, PO Box 819099, Dallas, TX experience; good knowledge of remote production tech- including 75381 -9099. EDE. ter daily operation of sports department, niques. Send resume /tapes to: Wade Davis, Oper- for noon -day broadcast; and pro- 6:00 pm show ations/Production Manager, Box 1400, Amarillo, duce specials. Send resume to Cecil Chandler, Chief engineer: 10 years broadcast television ex- TX 79189 -1400. Phone 806-383 -2226. EOE. perience plus proven management skills. VHF, News Director, WBTW -TV, PO Box F-13, Florence, microwave, ENG, SNG, Beta and digital experi- SC 29501. EOE. Promotion manager: KRON -TV in San Francisco ence required. Responsibilities include supervis- is seeking a promotion manager. Qualified candi- News in Eugene, Oregon needs an ing and training in all technical areas. Send re- #1 station dates must have 4 -5 years broadcast promotion aggressive, team-oriented person to take over for sume to Jack West, General Manager, WSPA -TV, experience. A strong background in news, pro- long -time, to retire news man- PO Box 1717, Spartanburg, SC 29304. An equal soon director. Solid gram, and station image promotion (from concept agement and organizational skills, and a proven opportunity/affirmative action employer. to execution) is a must. This is a hands -on posi- track record in news management required. All tion. Great creative and good communication replies held in strict confidence. Send resume and Chief engineer. Excellent administrator. Good skills and follow through is required. Initiative is letter of introduction to: KVAL -TV, PO Box 1313, hands -on engineer for all transmitter and studio essential. In exchange for your expertise, we offer Eugene, OR 97440, Attention General Manager. equipment installation and maintenance. Commu- an excellent salary and benefits. Please send re- An equal opportunity employer. nicator with good people skills. Computer experi- sumes and tapes to: Lori Fava, Human Resources ence. Send resume to Personnel Director, WTOK- Reporter. Northwest Montana bureau of three sta- Manager, 1001 Van Ness Ave., San Francisco, CA 1V, PO Box 2988, Meridian, MS 39301. Equal tion network. Work and play near Glacier National 94109. EOE. opportunity employer. Park and major ski area. You can shoot, report and edit your own stories. Anchor potential. Tapes Creative producer w /strong writing, directing and Technical operator - TV 66: Full time Sat -Wed. and resumes to: Jim Harmon, Newscenter Net- production skills needed for a national Christian Opening for quality minded indiv. with 3 yrs. work, KECI -TV, Box 5268, 340 West Main, Missou- TV program. Three years spot and feature pro- broadcast production exp. Strong camera & edit- la, MT 59806. Entry level considered. No calls. duction a must. Competitive salary and benefits ing skills, Sony BVE -9000 a plus. Duties also inc EOE. (paid vacations, holidays, incentive programs, master control operation, transmitter monitoring & medical and dental insurance) with an exciting Knowledgeable weather person, style and per- studio prod. EOE. Send resume to: WHSH TV66, organization. Send your resume to: Personnel sonality are a must. Computer systems back- 71 Parmenter Road, Hudson, MA 01749, or fax to: Dept., Word of Faith, PO Box 819099, Dallas, TX ground helpful. Lively and energetic person who 508- 562 -1166. 75381 -9099. EOE. loves live TV. Top 100 Southeast affiliate. EDE. Chief engineer wanted by VHF afiliate in South Reply to Box Q -51. Graphic artist needed for a national TV program. Carolina. Opportunity to work with good people Two years experience with state -of-the -art 3D Producer /reporter: PBS station seeks produ- and latest equipment: ACR -225, all Beta -SP news computer graphics, animation. and video post /writer television operation, new ENG and SNG vehicles. Send let- cer to create, plan and produce production. Competitive salary and benefits (paid programs. Requires a Bachelor's degree in Com- ter with resume to: Bone & Associates, 6 Black- vacations, holidays, incentive programs, medical munications or Journalism and strong writing stone Valley Place, Suite 109, Lincoln, RI 02865. and dental insurance) with an exciting organiza- skills. At least one year experience in television EOE. tion. Send your resume to: Personnel Dept., Word news or documentary production are desirable. of Faith, PO Box 819099, Dallas, TX 75381 -9099. located near Montreal and Lake Placid on TV /satellite engineer: Responsible for field oper- Station EOE. ation/maintenance of Hubcom SNG -220 Ku truck Lake Champlain. Cover letter, resume with salary and coordination/operation of C -Band and Ku- history by December 1, 1990, to Executive Pro- Assistant director creative services: WABC -TV Band satellite transmission equipment in state -of- ducer, WCFE -TV, One Sesame Street, Platts- seeks hands -on individual with strong manage- the -art Telecommunications Center. Minimum burgh, NY 12901. EOE/AA. ment skills to shine in the #1 market. Min. 3 years qualifications: 2 year degree in electronics and 2 exp in all phases of broadcast promotion. Must be Anchors for All News Channel. 24 -hour all news years experience as RF engineer in the operation/ a great idea person and able to work under pres- operation looking at possible expansion. Need maintenance of broadcast quality C- and Ku -Band sure & tight deadlines. Send reel and resume only anchors who write well. Send tape and resume to satellite equipment. Equivalent combinations of to: Brigitte McCray, WABC -1V, 7 Lincoln Sq., New Janes, Executive Producer, All News Chan- education and experience for the stated qualifica- Jon York, NY 10023. No phone calls, please. We are nel, 3415 University Ave., Minneapolis/St Paul, MN tions. To receive full consideration a letter of appli- an equal opportunity employer. cation and a resume must be received no later 55414. No phone calls. EOE. than November 9, 1990. Send resume to: TV Sat- Promotion director: Top rated affiliate in the Weekend anchor/reporter. Experienced report- ellite Engineer Search, Educational Television Ser- Southeast seeks strong creative promotion direc- ers only. Send writing samples, resume tape, let- vices, Telecommunications Center, Stillwater, OK tor/producer/writer with hands -on experience in ter of introduction to Chris McDaniel, News Direc- 74078 -0585. OSU is an affirmative action /equal news and station image promotion. Graphic expe- tor, WITN -TV, Box 468, Washington, NC 27889. opportunity employer. rience and good eye for detail a must. Marketing 919 -3131. Must be willing to commit to 2 -946 degree desired. Send tapes and resumes to: years. 3/4 editing skills, college degree preferred. Wayne Daugherty, Vice President/General Man- WITN is an affirmative action /equal opportunity ager, WTVM Television, PO Box 1848, Columbus, HELP WANTED NEWS employer. GA 31994. EOE. News director: Responsible for total news opera- daily de- tion - budgets, staffing and concepts. Strong Producer, morning show. Coordinate Weekend meteorologist: Live on the coast and news management background required. Leader- tails of program. Responsible for office matters, forecast with the number 1 meteorologist in town. ship and "people skills" vital. College degree pre- scheduling guests, coordination with engineering Meteorological degree required. Reply box Q-41. ferred. Send resume only to: Walter C. Liss, and studio needs. Will be control room producer formatting read- WABC -TV, 7 Lincoln Square, NY, NY 10023. No responsible for daily timing, and Chief meteorologist wanted. Must have at least phone calls please. We are an equal opportunity justment of show elements during broadcast. two years experience with a commercial television employer. Maintain financial records and monitor vehicle station. We have excellent equipment and a news- use, expense; satellite and line charges. Send room stormcenter. Applicant must be familiar with Weather anchor /meteorologist for #1 rated resume to: Becky Strother, WVTM-TV13, PO Box hurricanes. Send resume to Box Q -43. NBC Gulf Coast affiliate. Monday through Friday 10502, Birmingham, AL 35202. An equal opportu- main newscasts. AMS and NWA seals preferable. nity employer. Weekend meteorologist: We're looking for a first Resumes, reference and tapes to Chuck Bark, rate forecaster who would like to be a member of News Director, PO Box 1548, Mobile, AL 36633. Television director: Must be able to direct week- this market's highest rated and most aggressive EOE, M /F. Applicant drug screened. end newscast and all studio production: Ability to weather team. We have all the toys, including edit all tape formats needed. High school re- Doppler. The successful candidate must have a Reporter and field producer needed for suc- quired; some college preferred. Three years di- strong weather background with proven story-tell- cessful prime -time weekly newsmagazine now air- recting news; commercial production. Good ver- ing skills. Send resume, references, and non-re- ing throughout Florida. Experienced, hardworking bal communications; must work well under turnable tape to Steve Minium, News Director, pros only. Investigative/hard news series back- pressure. Send resume to: Becky Strother, WVTM- WBRC -TV, PO Box 6, Birmingham, AL 35201. ground preferred, Florida experience helps. TV13, PO Box 10502, Birmingham, AL 35202. An EOE. 305 -846 -9491. EOE. equal opportunity employer.

Broadcasting Oct 20 1990 Classified 77 Graphic/paiMbox artist. Coastal California affili- Excellent experienced sportscaster looking for The University of Missouri School of Journalism ate has immediate opening for an artist to oversee a fine station in which to work, also knowledge- offers a unique teaching -newsroom opportunity and execute commercial and news graphics. Re- able newsperson. 216 -929 -0131. for individuals with the right blend of professional quires strong client and technical skills. Aurora and academic experience in broadcast journal-

experience a plus. Send resume and work sam- With 20 years experience, I have served as news ism. Full-time faculty appointment to teach televi- ples to: KEVT-1V, PO Box 729, Santa Barbara, CA director, anchor andior correspondent with na- sion news and be news director of the university's 93102. Attn: Don Katich. EOE. tional and state television and radio networks. top -rated commercial, network affiliate in competi- VP /GM of state network. Positive results always! tive three -station market. Individuals we seek must Assignments /producer. Weekend assignments References. 407 -299-5212. have leadership skills and organizational ability. and three weekdays producer. At least one year They should be good internal communicators with experience preferred. Resumes, references and strong professional TV news background (mini- PO tapes to Chuck Bark, News Director, Box SITUATIONS WANTED PROGRAMING mum: five years), and ability to teach young peo- 1548, Mobile, AL 36633. EOE, M/F. Applicant ple. They should demonstrate a commitment to PRODUCTION S OTHERS drug screened. the station's community service obligations. Pref- erence for those with Master's or higher degree Promotion producer: Top 50 NBC affiliate seeks Cutting -edge TV commentary with practical, lib - and previous teaching experience. Opening: Jan- an experienced producer. promotion Emphasis era. socio- political ideas and ways to stimulate uary 1. We are especially interested in reviewing on topical news, but image, entertainment, and viewer to action in development. Seeking buyer or applications from minorities, women and candi- public affairs included. Strong writing and produc- agent. Demo tape. Yvonne Walker, 415 -641- dates from other underrepresented groups. Send tion skills required. Creativity a must. Qualified 8200. resume, three references (including telephone applicants send tape and resume to: Promotion numbers), comprehensive statement of your phi- Manager, WAVY -TV, 300 Wavy St., Portsmouth, losophy about television news and your goals as a VA 23044. EOE. MISCélLAINOflS teacher -news director, along with resume tape of your most recent work to: Rod Gelatt, Chair, Graphic designer with minimum one year video Broadcast News Dept., School of Journalism, PO experience for in- house, corporate television and Meteorologista... Competition is hotter than ever! Box Columbia, MO EOE. print production. Computer background neces- Are you prepared? Have your tape critiqued by 838, 65205. AMS/NWA Certified major market meteorologist. sary. Send resume and sample tape to Jeff Director, Division of Communication: Bradley Resume & tape (2) shows. 3/4" or VHS (preferred). Hayes, Corporate Recruiting, SA -1, State Farm University is seeking an individual who can pro- $25.00. Broadcast Weather Services, Inc. Attn: Insurance, One State Farm Plaza, Bloomington, IL vide dynamic and effective leadership for its Divi- An Weather, PO Box 1118, Miami, FL 33138. EOE. 61710 -0001. equal opportunity employer. sion of Communication. The division has a full - Need a job? We publish broadcasting's most time faculty of 22, with approximately 600 quali- Technical director: CBS affiliate is seeking comprehensive employment journal. Plus tree re- students majoring in speech, public relations-ad- live on -air daily fied, enthusiastic person to direct ferral nationwide. No placement fees. Television, vertising, news, and radio -video-photo. The can- special Duties also include newscasts and shows. radio, corporate communications. Media Marke- didate is expected to possess the doctorate and graphic work and editing. Two pre -production ting/THE HOT SHEET, PO Box 1476 --PD, Palm professional experience in a communication field. experience necessary. Should be familiar years Harbor, FL 34682 -1476. 813 -786 -3603. (Individuals with exceptional professional experi- with Ampex video switcher; ADO and Chryon Su- ence are also encouraged to apply.) A strong per Scribe. Must switch clean newscast under Save creative time-Use Cascom's highly -ani- record of achievement in areas of teaching and pressure and work well with others. Low 20's. mated, pre -produced backgrounds/opens/clo- scholarship, leading to appointment at the asso- Send resume and non -returnable tapes to Roger ses/transitions. Phone 615-329 -4112 for demo ciate professor or professor level, is essential. In Herring, Operations Manager, KSLA -TV, PO Box and details. order to maintain its quality following a recent 41812, Shreveport, LA 71134 -1812. EOE. period of growth, the division seeks a director who Primo People is seeking weathercasters with sol- has demonstrated strong academic and adminis- id credentials and experience! Send resume and trative leadership and who can be an effective SITUATIONS WANTED ANNOUNCERS 3/4" tape to Steve Porricelli or Fred Landau, Box: liaison to the external community. The successful 116, Old Greenwich, CT 06870 -0116, 203-637- candidate will have the opportunity to help de- Kids or television movie host. Attention, Cleve- 3653. sign, and to develop the funding for, a new facility land, Pittsburgh, Buffalo stations or cable produc- for the Division of Communication as a result of tion companies. Talented and experienced char- the recent University commitment to that goal. acter host with a zany concept. Please write Box CABLE Rank and salary are dependent upon qualifica- 206 Harborcreek, PA 16421. tions and experience. The Peoria metropolitan area has a population of 320,000. It has four tele- SITUATIONS WANTED TECHNICAL vision and 14 radio stations, three cable systems, numerous advertising agencies and several daily Cable TV engineer with 7 years experience as and weekly newspapers providing many excel- WANTED TECHNICAL SITUATIONS VP /Director of Engineering and strong business lent, long -established internship opportunities. management skills seeks full time management The university is an independent, non-sectarian 25 years broadcast engineering. 14 years as position in Philadelphia area or temporary assign- institution offering graduate and undergraduate hands -on television chief engineer & director of ment anywhere as project manager 215 -482- programs in a wide range of disciplines for ap- engineering. Start-up and upgrade construction 9930. proximately 6,000 students. To assure full consid- both studios and transmitters. All types of news eration, applications with cover letter, vita and at ENG equipment and live microwave. Please con- least three current letters of reference should be tact Bill, PO Box 2992, Joplin, MO 64804. received 14. ALLIED FIELDS by December Screening will continue until the position is filled. Forward to: Chair, Skilled operations engineer. 14 years experi- Director Search Committee, Division of Communi- video ence in all phases of master control and cation, College of Communications and Fine Arts, and major HELP WANTED INSTRUCTION tape operations with network affiliates Bradley University, Peoria, IL 61625. Bradley Uni- position. national cable network. Seeking career versity is an equal opportunity, affirmative action Excellent references. Call 612-432 -6430. Assistant professor. The Department of Commu- employer. nications seeks an experienced television theory Entry level position desired. Camera operator, and production faculty member for full -time tenure Instructor/assistant professor to teach begin- switcher, and audio engineering. Reply 5718 track position beginning August, 1991. Doctorate ning and advanced television production, small Ridge Rd. Williamsburg, MI 49690. 616 -938- desired /Masters degree required. Successful format video and advise students. Tenure track 1593. candidate will have professional media experi- appointment requires terminal degree in broad- ence. For complete application, candidate must casting or related field or Master's with substantial present: 1.) Vita; 2.) Video tape of a television industry or teaching experience. Candidate SITUATIONS WANTED NEWS show directed or produced by applicant; 3.) should present evidence of quality teaching and Three original letters of recommendation sent di- demonstrated scholarly or industry competence. rectly to the committee. Salary dependent on Available August 1991. Send letter of application, Budget saver: Reporter/producer/lawyer/econo- qualifications. Review of applicants will begin on resume, 3/4" tape, names and phone numbers of mics background. Can do news & sports. Current- November 30, 1990, but the position -will remain three references by December 21, 1990 to: Dr. J. ly major market. Emmy nominated work. Willing to open until filled. Submit application to: Faculty Robert Craig, 345 Moore Hall, Central Michigan do anything you need as long as there's some Search Committee, Department of Communica- University, Mt. Pleasant, MI 48859. Central Michi- reporting involved. Modest salary requirements. If tions, 305 Gooch Hall, UT Martin, Martin, TN gan University (AA-EC Institution) encourages di- your news emphasizes creativity & initiative in- 38238. UT Martin is an equal opportunity /affirma- versity, and resolves to provide equal opportunity stead of assembly line approach, I'm interested. tive action employer. Women and minorities are regardless of race, sex, handicap, sexual orienta- Box Q -39. encouraged to apply. tion, or other irrelevant criteria.

78 Classified Orssdaediq Od 29 1890 Broadcasting- East Tennessee State University is Strobe parts: We buy re- buildable flash technol- professor for EBS(El1AllEINIS seeking an assistant a tenure -track ogy and EG &G circuit boards and system compo- position beginning August 15, 1991. The success- nents. Discount Technical Supply, 305- 962 -0718. ful candidate will assist in advising the depart- Applications and nominations sought for Gan- ment's radio and TV laboratory stations and will nett Foundation Sabbatical Program and Award Wanted: Used 50KW Xmtr. 3-5 yrs. old. Send teach such undergraduate courses as Survey of for Distinguished Administrative Achievement in specs, condition, price, terms to: D. Schroeder; Broadcasting, Audio Production, Broadcast Per- Journalism/Communications: The Association of Box 67; Decatur, GA 30031 or FAX 404-377- formance and Radio and TV Writing. The success- Schools of Journalism and Mass Communication 4796. ful candidate will demonstrate the potential to de- is seeking nominations and applications for an velop and maintain a program of research/ award for distinguished journalism and mass FOR SALE EQUIPMENT creative activity. Professional experience and a communication administration and for a mini -sab- Master's degree in Broadcasting or related field batical program, both of which have been funded 50Kw AM: CCA -AM 50,000 (1976), excellent are required, Ph.D. preferred. Salary is competi- by the Gannett Foundation. The Gannett Founda- condition Transcom Corp., 215-884 -0888. Fax: tive. The Broadcasting Program is administered in tion Medal for Distinguished Achievement in Jour- 215 884 -0738 the ACEJMC accredited Department of Communi- nalism and Mass Communication Educational Ad- cation and enrolls over 150 majors. Review of ministration recognizes long -time administrative AM and FM transmitter, used excellent condi- applications will begin January 15, 1991 and will excellence and leadership in journalism and mass tion. Guaranteed. Financing available. Transcom. continue until the position is filled. Women and communication education. The Medal also carries 215-884 -0888. FAX 215-884 -0738. minorities are encouraged to apply. Send vita, the a $5.000 cash prize to the recipient as well as a names and addresses of three references, and a $5,000 contribution to his/her program. A nominee 1Kw AM transmitters: Cont 314R1 (1986), Harris statement of research /creative program interest should be internationally known and respected as BC1H1 (1974), Transcom Corp., 800- 441 -8454, to: Dr. Charles Roberts, Chairperson, Department a current leader in journalism and mass communi- 215- 884-0888, FAX 215 -884 -0738. of Communication, Box 22510A, ETSU, Johnson cation education. Nominations should include a City, TN 37614 -0002. AA/EOE. formal statement by the nominator; a detailed re- 1000' tower. Standing in Albion, Nebraska. Heavy sume on the nominee describing a long record of Kline tower includes 6 -1/8" coax. Purchase in administrative achievement; letters of support and place with land and building, or move anywhere, Chairperson. Department of Communications, compelling evidence from faculty members, uni- Call Bill Kitchen, 303-786 -8111. The University of Tennessee at Martin, beginning versity administrators, students, alumni and pro- FM transmitters: Wilkenson 25,000E (1983), Har- Fall 1991, Responsible for leadership of an aca- fessionals. The Gannett Foundation Summer Sab- ris /Gates FM20H3 (1972), RCA BTF 20E1 (1973), demic unit consisting of seven faculty members, batical Program will provide a one -to -three month CCA 20,000DS (1972), Harris FM10K (1980), Wil- 220 majors and communications programs in fellowship opportunity for a specific project. Appli- kenson 10,000E (1983), Harris FM5H3 (1975), broadcasting, journalism and public relations. Ap- cations should include evidence of at least five CCA 2500R (1978). 800-441 -8454, 215-884- plicant must have an earned doctorate in a com- years of noteworthy administration and potential 0888, Fax 215 -884 -0738. munications field at the time of appointment, dem- for future growth; description of a project, includ- onstrated excellence in teaching and research ing a plan for sharing results (projects may in- AM transmitters: RCA BTA 10U (1972), Harris and ability to provide leadership in enhancing clude internships, research, formal coursework or MW5A (1979), CCA 5000D (1974), McMartin teaching. Rank and salary dependent on qualifi- professional development); an estimated budget BASK (1980), Cont. 3158 (1966), Gates BC5P2 cations. Candidates should send a current curric- including salary, travel, support personnel and (1967), McMartin BA2.5K (1981), 800-441 -8454, ulum vita and the names, position titles, address- expenses; letters of support from university ad- 215 -884 -0888, Fax 215-884 -0738. es, and phone numbers of three references to ministrators; and a detailed resume. These two Chair Search Committee, Department of Commu- opportunities have been designed to recognize Transmitters, radio & television: TTC manufac- nications, 305 Gooch Hall, UT Martin, Martin, TN and foster intellectual, academic and professional lures state -of- the -art low power and full power 38238. Review of applications will begin on De- leadership of journalism /communication pro- television; and FM transmitters 10 watts to 50Kw, cember 31, 1990, but the position will remain grams. The idea for these awards grew from a solid state from 10 watt to 8Kw. Call 303 -665- open until filled. UT Martin is an equal opportuni- 1987 speech by Gerald M. Sass, then Gannett 8000. ty/affirmative action employer. Women and minor- Foundation vice president for education. Sass FM antennas. CP antennas, excellent price, quick ities are encouraged to apply. cited the problems of rapid turnover and burnout delivery from recognized leader in antenna de- as he suggested that it was time for administrators sign. Jampro Antennas, Inc. 916-383 -1177. to be recognized and have opportunities for development. On)y current ASJMC administrators, Betacam tape riot! 5 minutes - $1.00, 10 minutes HELP WANTED MANAGEMENT from either accredited or non -accredited journal- - $2.00, SP 5 minutes - $2.00, SP 10 minutes - ism and mass communication programs, are eligi- $3.00 Sony, Ampex, Fuji, 3M - Call Carpel Video Public Radio Underwriting /Membership Manag- ble to receive the awards. Selections will be made 800- 238 -4300. by a panel of judges from the media and higher er at Classical KNAU, Flagstaff, Arizona. The po- TV antennas. Custom design peak tential for major underwriting and membership education. ASJMC is a non -profit, educational or- 60KW input ganization with more than 185 members from power. Quick delivery. Excellent coverage. Rec- support is here. Your assignment, should you wish across the United States. Applications and nomi- ognized in design and manufacturing. Horizontal, to accept it, is to quadruple underwriting to nations 11, elliptical and circular polarized. Jampro Antennas, $40,000 annually, and double membership contri- must be postmarked by January 1991, and should mailed Keel, Inc. 916-383 -1177. butions to $80,000. Supportive staff and university be to: Dr. Vernon ASJMC, 1621 College Street, of administration, competitive salary with excellent University South Blank tape, half price! Perfect for editing, dub- Carolina, Columbia, SC 29208 -0251. For more in- benefits and a pleasant mountain community of bing or studio recording commercials, resumes, formation contact Jennifer McGill, ASJMC 50,000. Qualifications: BS in Bus., Marketing or Execu- student projects, training, copying, etc. Elcon tive Director, at 803 -2005. Advertising and previous public radio or TV fun- -777 evaluated 3/4" videocassettes guaranteed broad- draising experience. Questions? Call Russ Ham - cast quality. Call for our new catalog. To order, nett, Stn. Mgr. 1- 800-523 -8870. Apply by 5pm EDIKAUONAL SERVICES call Carpel Video Inc., toll free, 800 -238 -4300. November 16, 1990 to: Human Resources Dept., Broadcast equipment (used): AM /FM transmit- Northern Arizona University, PO Box 4113, Flag- On- camera coaching: For TV reporters. Sharpen ters. RPU's, STL's antennas, consoles, process- staff, AZ 86011 -4113. NAU is an Affirmative Ac- anchoring, standups, interviewing, writing. Tele- ing. turntables, automation, tape equipment, mon- tion /EEO institution serving culturally diverse stu- prompter. Learn from former ABC Network News itors, etc. Continental Communications, 3227 dents. Minorities, women, handicapped and Correspondent/New York local reporter. Demo Magnolia, St. Louis, MO 63118. 314 -664 -4497. veterans are encouraged to apply. tapes. Critiquing. Private lessons. --937- 914 FAX 314 -664 -9427. 1719. Eckhert Special Productions (ESP). Panasonic (RCA) AU -300 M format VTR's. Total of 13 machines plus 3 editors. Complete but as is. Entire lot EMPLOYMENT SERVICES WANTED TO BUY EQUIPMENT $4500. 205 -956 -2227.

RCA TR-800 one inch VTR's w/TBC -8000. 3 units Intelligence jobs. FED, CIA, US Customs, DEA, Wanted: 250, 500, 1,000 and 5,000 watt AM -FM available plus fourth for parts. Sold as is. All for etc. Now hiring. Listings. 1- 805 -687 -6000 Ext. K- transmitters. Guarantee Radio Supply Corp., 1314 $15,000. 205-956 -2227. 7833. EOE. Iturbide Street, Laredo, TX 78040. Manuel Flores 512- 723 -3331. RCA HC-1 Hawkeye camcorders. 4 systems Government jobs $16,412 - $59,932/yr. Now hir- avail. 3 have studio CCU's with triax. All for $4995. ing. Your area. Call (1) 805 -687 -6000 Ext. R- Used 1", 3/4 ", VHS videotape. Looking for large 205 -956 -2227. 7833 for listings. quantities. No minis or Beta. Will pay shipping. Call Carpel Video, 301 -694 -3500. Save on videotape stock. We have 3/4" & 1" Looking for a position in radio or television? evaluated broadcast quality videotape. Available Need personnel for your station? Contact Bill El- Top dollar for your used AM or FM transmitter. in all time lengths. Call for best prices. IVC, BOO- liott, Consultant, Head Hunter, 413 -442 -1283. Call now. Transcom Corp., 800 -441 -8454. 726-0241.

/radrsAiq Od 29 1999 tlassißd 7f Equipment financing: New or used. 36 -60 Situations Wanted Management Help Wanted Sales months, no down payment, no financials required under $35,000. Refinance existing equipment. Continued Mark Wilson, Exchange National Funding. 800- 342 -2093 EXPERIENCED BROADCASTER GENERAL SALES MANAGER Responsible for National, Regional Strobe parts: We sell and install flash technology Seeks return to Midwest. Market size/ and Local time sales and scheduling and EG &G parts at DISCOUNT. Parts in stock. Location secondary to opportunity. for the station; managing the sales Call Tower Network Service, 305 -989 -8703. Outstanding expertise in expense force; and, managing the way Sales Lease purchase option. Need equipment for management, organization, motiva- efforts fit in with the station goals. your radio, television or cable operation? NO tion, selling and people. My aggres- Send resume to: down payment. NO financials up to $70,000. Car- sive experience at all levels of man- penter & Associates. Inc. Voice: 504 -764 -6610. Becky Strother, WVTM -TV13 will be asset to Fax: 504 -764 -7170. agement an your PO Box 10502. station. Birmingham, AL 35202 Klystron leasing makes sense! Conserve cash - flow..reduce risk. Broadband tubes in stock. Reply to Blind Box Q -59 An Equal Opportunity Employer Pauza & Co. LTD 615 -238 -4200.

Equipment for sale: (4) unused BE 500 R/P mono cart machines, $595 ea; (3) unused BE Ten Spot AVAILABLE Help Wanted Programing mono cart machines, $1695 ea; (2) insulated Promotion & Others guyed aluminum towers, unused, 129' each, 28" PROGRAM DIRECTOR face, $6000. ea; Rohn 16NH - 11N (120') disas- TALK sembled, 3 years old $17,500; 200' unused Heliax TOP 5 MARKET EXPERIENCE We're building the best producer 1 5/8" air, $1400. Call Larry, 412 -349 -5706. Reply in confidence shop in America, and we need two Need help selling your equipment? Want great Q -46 more solid, experienced News Pro- buys? Call Media Concepts, Inc., your source for Box quality used equipment. 918 -252-3600. ducers... one to produce our weekend late news, the other to launch a ENG Camera Panasonic 300CLE. Sony V08800 new news Recorder, Portabrace Cases, all accessories. midday broadcast. Brought for production that didn't happen. Great GENERAL MANAGER If you're creative... write good, con- discount for entire package! All as new! 717- VP/PROGRAMING 323 -8200. versational copy... thrive on the pressure of daily news... and work BTS Routing Switcher Component or RGB 30 x Twenty years experience in top well 30 with 3 level audio. 6 x -y control heads. Expand- markets as OPS /PROGRAM- with other professionals, send a able, currently in use. Contact Ron Fries 703- non -returnable resume tape (VHS ING and STATION MGR. Look- 525 -7000. Current model, priced to sell!! or 3/4, please) and two copies of ing for a move to the next level. Sony SP Betacam Package BVP 5 Chip Camera your resume to: with BW5 SP Recorder. Contact Ron Fries 703- Will consider any market /station Bob Jordan, News Director 525 -7000. for a good opportunity. Dedica- c Human Resources Ross RVS 514 -12 Production Switcher w /RS422 tion, hard work and results. KING 5 Television Interface, DSK, QUAD. ISC 31 Editor with custom console. ADC 3104 Production Switcher, 20 in- 333 Dexter Avenue North puts and 5 buses, 2 M /E, DSK, Quad, Chromakey. Reply to Box Q -57 Seattle. WA 98109 Tektronix 520A vectorscope, 1480R W/F, 528A W/F, 1420 Vectorscope. Ampex ADO. Many more NO PHONE CALLS, PLEASE! items...will make deals! All equipment 30 day war- An Equal Opportunity Employer ranty. Call 1- 800 -331 -8333 or 1- 805-344 -2118. M F HC Fax for list: 1- 805-344 -5525.

Antennas transmitters coax towers: For AM- FM -TV -LPN: All power levels. Financing available TELEVISION call Jimmie Joynt, J &L Associates 800- 279 -3326 or 719-528 -5862. Help its Wanted Management Used /new TV transmitters, full power -LPN, antennas, cable, connectors, STL's etc. Save thou- THE HolvfE TEAM sands. Broadcasting Systems. 602-582 -6550. NEWSCAST PRODUCER Used towers. Dismantled. Self- supporting and WFSB,Post Newsweek in Connecticut guyed. 502-826-8700. Nationwide Tower Com- and Southern New England's number Situations Wanted Management pany. one station, is looking for the best.

We want a terrific broadcast journalist Paint and 3 -D animation system: Artstar 3 -D TV Group C.O.O. newscasts plus, refurbished hardware, current software, 90 who can create compelling Will guide group operations day warranty. Training and software contract using wit, ingenuity, and all the tools available. Call Tom at 716 -5417. of medium and small market -546 you'll ever need. stations to new levels If you produce by rote, or if your idea of performance of history is what happened last RADIO HARTFORD P week, forget it. If however, Box -8. NEW HAVEN about Situations Wanted Management you're challenged by breaking news and new ideas, and don't mind YOUR NEXT GENERAL MANAGER PUBLICATION AVAILABLE shou.d have ari outs:anaing record of success as risking failure every now and then, THIS GM, GSM, AE, and PO... a background which send resume and tape to: IN MICROFORM enables him to deal with every problem you may face in this volatile industry. Currently employed Deb Johnson University Microfilms International GM awaiting station sale, now available to quality Assistant News Director in top 100 market. Would enjoy turn- 300 North Zeeb Road. broadcaster WFSB TV 3, 3 Constitution Plaza, around opportunity Discretion assured. PR.. Arbor. MI 48106 Hartford, CE, Dept Ann Call now... 214 -373 -2205 06103. [0E.

110 aassi&d 0roadtssAsO Od 29 1990 CABLE Help Wanted Management Employment Services Help Wanted Programing Promotion & Others

PRODUCER /DIRECTOR Pay Per View Manager California Media General Cable of Fairfax, is cur- 1 To handle mobile studio switched rently looking to complement its cur- Broadcast Job Bank and field single camera production. rent Pay Per View Department with the I For application information call I Proven leadership ability and pro- addition of a PPV Manager. Success- (916) duction values a must. News direc- ful applicant will have at least 5 yrs. 444 -2237 i ting/TD and editing experience marketing experience, strong budget- I California Broadcasters Association ' helpful. ing skills and some programming ex- `m fltm sf.Illm sa -m sm me st. -_- perience. Previous management ex- Send resume and reel to: perience required. Send resume and requirement to: Media General Cable of Fairfax salary s1 ts tarf Media General Cable of Fairfax a i t+ 14650 Lee Road 14650 Lee Road .ivrvl Chantilly, VA 22021 Inside Chantilly, VA 22021 Job Listings Small Stations to Networks No upfront membership fees Attn: Human Resources Attention: Human Resources Continuously Updated 1-900-234-INFO ext. TV (88) $2 per minute From any touch tone phone

ALLIED FIELDS NEWSCAST Help Wanted Programing PRODUCERS OTNN. Promotion & Others Great jobs are available...but do you THE NASHVILLE NETWORK know about them? The MediaLine daily GRAPHIC DESIGNER telephone report puts you in touch with ADVERTISING ASSISTANT the best jobs. MediaLine has jobs for re- The Nashville Network, a leading porters, anchors, sportscasters, weather- Weekly national business publication needs casters, producers, assignment editors, cable television production com- individual to assist in sales & daily operations promotion and production and program- pany located in Nashville, Ten- in NY office. Correspondence involved. Type ming people. For details call: nessee, has a position available 50-55 wpm, pay attention to detail. Mid -town location. Resume, cover Itr, salary require- 800 A: 1ae:gi270 for a Graphic Designer with excel- ments to: lent conceptual and design skills. Broadcasting Publications, ' dÌiiNfLj8073 A minimum of three years experi- 630 3rd Ave., NY, NY 10017 Attn: Human Resources. THE BEST JOBS ARE ON THE LINE ence in computer graphics and PO Box 51909, Pacific Grove, CA 93950 NO PHONE CALLS PLS. is required. Ex- broadcast design EOE. perience with high -end paint systems and 3 -D animation is de- Broadcast sired. Degree in Commercial G7 Graphics Design or related field preferred. Business Opportunities TJobLine We offer a competitive salary, ex- Your Career is on the line Subcarriera and Tower Space available in Prime cellent benefits and an organiza- radio markets across the U.S., including Class C tional atmosphere that is chal- w/2000 Tower in Raleigh- Durham. NC. Class C -1 Ro- 1- 900 -990 -6865 anoke. VA, Class B Madison. WI. Class C -2 Louisville. lenging, professional and KY, and others. Our stations employ the latest state of Daily report of Television Anchor rewarding. the art transmission equipment. For coverage maps. Reporter, Weather, Sports, Sales, Qualified candidates and complete information. contact, should send a resume with salary Jerry Brown, Joyner Communications, Inc. Producer, Promotion, Photographer, P.O. NC 27511 Production and Entry Level jobs! requirements in confidence to: Box 5538, Cary, 919 -469 -8383 Corporate and Agency Public OPRYLAND BROADCAST Relation positions for those HUMAN RESOURCES 50kw In The SUNSHINE loongki for a change! ATTN: Frances E. Pratt Investors sought for surefire Radio Disc Jockey, News, Sales, 2806 Opryland Drive AM format with dynamite Production and Programming Nashville, TN 37214 personalities jobs! 4 Million needed WE ARE AN EQUAL Top 10 Market 1- 900 -990 -6865 OPPORTUNITY EMPLOYER Box Q-34 $1.95 first minute $.95 each add't

For Fast Action Use a,ma 8c 4esoo,ses BOX ? ?7 Broadcasting's co Broadcasting Magazine 1705 DeSales St., NW Classified Washington, DC 20036 Advertising FAX (202) 293 -FAST INS :aces accloleC` raldaaNg Os 199O Classified Si For Sale Stations

FOR SALE REGIONAL CLASS B and FULL -TIME AM both with best - rzcca rU &Z.< Resort Combo $1.85 mil MEDIA BROKERS CONSULTANTS coverage of this fast growing Calif. Combo $3 mil P ERS California university market. Sta- Encino. California 91426 Tex. -Mex. Border $3 mil tions have long history of strong Area Code (818) 988.3201 Gulf Coast Combo $1 mil Small, Prof., Miss. $750 K ratings and excellent cash flow. New Mex. Class Combo $650 K $3.25 million with terms to quali- RADIO CONSTRUCTION PERMIT 50.000 watts AM Fulltime Norfolk FM,as is, $3 mil or less fied buyer. Non -directional. 585 KHZ East Tex. Combos up to S1 mil PAGO PAGO, AMERICAN SAMOA REGIONAL CLASS B in growth This station covers about one million english- speaking JOHN MITCHELL 318 -868 -5409 people in the South Pacific. Coverage in American PO Box 1065 market close to San Francisco and Western Samoa. Tonga. Fiji. and others. Bill Kitchen Shreveport, LA 71163 Bay Area. Excellent owner /oper- Beacon Broadcasting, Inc. ator or small group opportunity. 303 -786 -8111 $815,000 with manageable OHIO -FM ready to sign -on soon! terms. First radio service to City of over 20,000 with Liquidation For Cash healthy & stable market. Asking $850,000 with excellent terms. 100,000 Watt Coastal "iNaam CPI: ie, CYw. HickmanAssociates Carolina Media Brokers Consultants Ron Hickman, 29 Manor Drive, FM Radio Station Andrew McClure Dean LeGras Newton, NJ 07860 201 -579 -5232 Fully Covers William Exline 85th Arbitron Rated Market 4340 Redwood Highway, Suite F -230 FLORIDA AM day. Gulf Coast. Ideal for San Rafael, California 94903 owner -op. $425k. Terms FLORIDA AM $1,000,000 To Qualified Full. Mjr. mkt. Urban format. Profitable. Phone Fax Well established. $1.5 mil Terms Cash Buyer (415) 479-3484 (415) 479 -1574 BECKERMAN ASSOC. PO Box 82784 1- 803 -8156 Tampa, FL 33682, 813 -971 -2061 -799 Wanted to Buy Stations

I WANT TO BUY YOUR AM FM COASTAL CAROLINA SMALL MARKET STATION NC Single Market AM FM S.E. FM WITH CASH!! Class A FM Fulltime AM University Town DESIRED AREAS: Excellent Facility CALIFORNIA, AZ, NV Includes Real Estate CALL: BRAD PRESSMAN Under $500,000 $102,000 C F 619- 328 -7728 Call Rick Goines 919-447 -0101 Under 8 times SOUTH CAROLINA Small Market 1KW AM $189,000 down (Application Pending for 5KW) CLASSIFIED RATES Adjacent to large market. Liberal seller paper Ideal for first station owner operator. All orders to place cassdied ads & correspon- Very creative owner financing. dence pertaining to this section should be sent to: (407) 295 -2572 BROADCASTING. Classified Department, 1705 Reply Box 0 -58 Desales St.. N.W., Washington. DC 20036.

Rates: Classified listings (non-display). Per issue: FLA. AM 10KW Coastal $100K DN. Help Wanted: $1.20 per word, $22 weekly mini- CALIF. FM 100KW Coastal, NO DOWN mum. Situations Wanted: 600 per word, $11 N.C. AM FM Great Terms $495K weekly minimum. All other classifications: $1.30 Kepper, per word. $24 weekly minimum. HADDEN & Assoc. Word count: Count each abbreviation, initial. sin- ORLANDO Tupper & gle figure or group of figures or letters as one word each. Symbols such as 35mm, COD, PD.etc.. 1-407- 365 -7832 Fugatt count as one word each. A phone number with area code and the zip code cart as one word each. ATTENTION: SPECIALTY FORMATERS VENTURE CAPITAL Rates: Classified display (minimum 1 inch, up- DEBT FINANCING Good Daytime Signal over ward in half inch increments). Per issue: Help Wanted: per inch. Wanted: per For Top 50 Market $90 Situations $50 broadcasters inch. All other classifications: $120 per inch. For Sanders & Co. Sale Stations, Wanted To Buy Stations, Public 300 Knightsbridge Parkway, Suite 360 1900 Emery St., Ste. 206 Notice & Business Opportunities advertising re- Lincolnshire, Illinois 60069 quire display space. Agency commission only on Atlanta, GA 30318 Phone: 708 / 634 -9258 display space. 404 -355 -6800

82 Classified Broadwatia0 Oct 29 1990 FITES & FORTTFES

Jefferson Scott, assistant program di- MEDIA rector, KHMX(FM) Houston, named oper- SALES AND MARKETING ations manager. Terrence Rodda, VP and general J. R. Spencer, president, Babbit & Charles W. Banta, executive VP, Rich manager, KONO(AM) -KITY(FM) San Anto- John Reiman Advertising Inc.. New York, Communications Corp., Buffalo, N.Y., nio, Tex., joins KAYI(FM) Muskogee, joins Earle Palmer Brown, there in same joins Greater Media Inc., East Bruns- Okla. (Tulsa), in same capacity. wick, N.J., as group VP, radio. capacity. Joseph Loverro, general manager, wIp- Rich Quigley, general manager, Seltel, Kim D. Kelly, senior director, commu- S(AM)-WXTY(FM) Ticonderoga, N.Y., St. Louis, named VP, Seltel Inc. nications and media department, Marine joins WTTM(AM) Trenton, N.J., in same Midland Bank, joins Insight Communi- capacity. Jane Lodato, director, advertising, cations Co., New York as executive VP, Janice C. Burleson, general manager, ABC Entertainment, Los Angeles, finance and chief financial officer. named VP, advertising. KTOM -AM -FM Salinas, Calif., joins co- Appointments at co -owned WFAA -TV owned KEED(AM) -KSND(FM) Eugene, Appointments at Rainbow Advertising Dallas /Fort Worth, and KXTV(TV) Sacra- Ore., in same capacity. Sales, New York: Tim A. Williams, mento, Calif.: David T. Lane, president director of ad sales, Warner Cable, and general manager, WFAA -TV, and act- Carlo -Capra Boggiano, chief photog- named advertising sales director, local ing manager, KXTV, adds duties as se- rapher, Group W Newsfeed, Washing- systems, Midwest region; Ramiro J. VP, WFAA ton, named operations manager. nior broadcast division, -TV, Antorcha, ad sales manager, Dynamic and assumes supervisory responsibilities Peter McCoy, freelance general busi- Cablevision of Florida, named account for KaTV; Michael D. Grant, VP and ness consultant, Northern Calif., joins executive, SportsChannel, and Sandy acting station manager. WFAA -TV, KJAZ Inc., Alameda, Calif., as presi- Goldstein, from TVRC Corp., named named president and general manager, dent of corporation and general manag- account executive, News 12 Long Is- KXTV, and A. Parham, VP, James er, KJAZ(FM) there. land. sales and marketing, WFAA -TV, named VP and station manager. John M. Moen, general manager, Linda McMahan, senior account exec- WJQI(AM) Chesapeake, Va. (Norfolk), utive, KBL -TV, subsidary of Paragon Nancy Leichter, general sales manager, joins WMXN(FM) Norfolk, Va., as VP Cable, joins KABB(TV) San Antonio, KQLZ -FM Los Angeles, named station and general manager. Tex., sales manager. manager. as national Monica Gomez- Troff, assistant re- Shari LeGate, marketing and promo- Harvey Wells, station manager, search director, KABC -TV Los Angeles, tions manager, KMEO -AM -FM Phoenix, WXRT(FM) Chicago, named general man- joins KVEA(TV) Corona, Calif. (Los An- ager. joins Eagle Marketing, Fort Collins, geles), as research director. Colo., as marketing consultant, West Tom Haymond, general sales manager, Robert J. Ausfeld, general manager, Coast region. KLTR(FM) Houston, named VP and gen- WABY(AM)- WKLt(FM) Albany, N.Y., Appointments at Blair Entertainment, eral manager. adds duties as chief operating officer of New York: John Buckholtz, account W. Ripperton Riordan, director of co -owned WUTQ(AM)-WOUR(FM) Utica, executive, Midwest territory, named sales, WCCB(TV) Charlotte, N.C., joins N.Y. and WABY -WKLI. sales manager, Midwest division, Chica- KSAS -TV Wichita, Kan., as VP and gen- go; Evelyn Chigrinsky, account execu- manager, eral manager. Daniel Gorby, general sales tive, Southwest division, named account WMQX -AM-FM Winston -Salem, N.C. executive, Northeast division, and Da- (Greensboro), wSOK(AM)- Rabun Mat- joins vid Steinfeld, sales representative, WAEV(FM) Savannah, Ga.. as general Hampton thews, VP, news, manager. International Communica- Pulitzer Broad- tions, named account executive. New casting Co., St. Dick Hoff, air personality, KPAN -AM -FM account executive appointments for Louis, joins co- Hereford, Tex., joins KDDD(AM)- Blair Television, New York sales train- owned WLKY -TV KMRE(FM) Dumas, Tex., as general man- ing program graduates: Scott Aungst, to Louisville, Ky., ager and sales manager. Denver; Scott C. Fogarty, ABC red as VP and general sales team, New York; Marian Heine, Mark Damen, president and CEO, CBS green sales team, New York; An- manager. Florida West Coast Public Broadcast- ing Inc. and general manager /chief drew Kinkead, Boston, and Evan Pap- David Zaslav, pas, Chicago. general counsel, operating officer, WEDU(TV) Tampa, resigned and remains as consul- regional Matthews Cable News and Fla., Brian Bell, sales manager, Business Channel, tant. WZPK(FM) Berlin, N.H., and Art Be- Lee, VP. WDER(AM) Fort N.J., adds duties as H. Mitchell, director of develop- dard, account executive, John Derry, N.H., join WHOB(FM) Nashua, David Kleeman, director, American ment, National Satellite Co., Rosen- N.H., as account executives. Children's Television Festival, adds du- berg, Tex., adds duties as senior asso- ties as acting director of education ser- ciate, National Satellite Equity Betsy Moyer, account executive, Rich- vices, Central Educational Network, Associates there, succeeding Jim Klay, ardson, Myers & Donofrio Advertising, Chicago. resigned. Baltimore, joins Eisner & Associates,

MeissliM Od 29 1990 fides a helms U there as senior account executive. tional Inc. Steven M. Watson, assistant manager, technical services, Viacom Brenda C. from WPIX(TV) New A STAR IS BORN Jones, York, manag- York, joins Seltel, there as account ex- Enterprises, New named ecutive, rebels team. er, domestic barter sales service, and Peter P. Maniaci, special technical pro- Michael Mikuliza, from Bozell /Ellis jects advisor, Viacom Enterprises, Diaz Advertising Inc., joins Tampa Bay named manager, technical services. Interconnect, Tampa, Fla., as account executive. Armand Mastroianni, freelance television director, Los Angeles, joins Dana Precious, former VP, Scott Med- MGM/UA Television, there as producer, nick & Associates, joins Jacobs & Dark Shadows. William Gray, freelance Gerber Inc. broadcast and entertainment writer, Los Angeles, joins MGM/UA as marketing, Los Angeles. co-producer, Dark Shadows. Beth Kline, account executive, WABY Sarah Miller, VP, chief financial officer (AM)- WKLI(FM) Albany, N.Y., named lo- and administrative officer, The Comedy cal sales manager. Channel, New York, named senior VP. Arturo Riera, from KPIX(TV) San Fran- Appointments at E! Entertainment Tele- cisco, joins KVEA(TV) Corona, Calif. vision, Los Angeles: Deborah Adler, (Los Angeles), as local sales manager. acting VP, programing and develop- Don O'Brien, account manager, ment, named to that position permanent- ly; Andrew Ebstein, director, planning WFSB(TV) Hartford, Conn., joins WHCT- and development, named news execu- TV New Haven, Conn. (Hartford), as key account manager. tive producer; Libby Shaw -McBrier, Humberto Luna, air personality, show producer, named executive pro- Thomas Hayes, advertising sales man- KTNQ(AM) Los Angeles, re- ducer of programing, and Gerry John- ager, Comcast Cable, West Palm Beach, ceived a star on the Hollywood ston, coordinating producer, named Fla., joins WPEC(TV) there as local ac- Walk of Fame. Presenting Luna show producer. count executive. with the star is Johnny Grant Thomas Hayden, regional director, Frank J. Savage, national sales manag- (left), honorary mayor of Holly- Northeast region, Showtime Networks er, WHNS(TV) Asheville, N.C., named wood, Calif. and chairman of Inc., New York, named director, nation- local sales manager. Hollywood's Chamber of Com- al accounts. Appointments at Ovation Marketing, La merce Walk of Fame Committee, Carl Schulz, from Showtime, Chicago, Crosse, Wis.: Kevin Gephart, general and Bill Welsh (right), president, joins All News Channel, New York, as manager, WLFN(AM)- WLXR -FM La Crosse, Hollywood Chamber of Com- director, national sales. Wis., named senior account manager; merce. Cindi Ramm, marketing director, Pre- Dawn M. Hill, from Home Box Office ferred Graphics, Winona, Minn., named Inc., joins SportsChannel America, art director, and Mary Kay Kavanaugh, Xavier Lancaster, account executive, Woodbury, N.Y., as director, national administrative assistant, Briteway Signs, WVEC -TV Hampton, Va. (Norfolk), accounts. named production artist. named market development manager. Hayma Washington, director of pro- Buena Vista Productions, Bur- Sirianni, account executive, ductions, Jackie bank, Calif., named VP. David Snyder, WJFM(FM) Grand Rapids, Mich., joins PROGRAMING WOTV(TV) there as marketing representa- director of international programing, VP. tive. Buena Vista Productions, named Joe Pogge, promotion director, KKBQ- Paul Gertz, VP, business affairs, Han- AM-FM Houston, joins KHMX(FM) there na- Barbera Productions Inc., Los Ange- as marketing director. les, named senior VP, business and legal Appointments at Katz Continental Tele- affairs. vision: Margaret Caputo, national Alan Saxe, director, labor relations, sales manager, WSTM -TV Syracuse, Warner Bros. Inc., joins Lorimar Televi- N.Y., named sales executive, East Cen- sion, Burbank, Calif., as VP, labor rela- tral station group, New York; David tions. Nina Tassler, director of television Henderson Jr., sales executive, Bos- and motion picture administration, Triad ton, named sales manager, East station Artists Inc., joins Lorimar Television as group there, and Jesse Weatherby, for- director, movies and mini- series. merly from Ohlmeyer Communications, Steve Brecker, head of marketing, named sales executive, gold sales team, Sony Video Software Co., joins BBC Snyder Raleigh Los Angeles. Lionheart Television, New York, as VP, home video, BBC in America. Robert E. Raleigh, VP, director of mar- Cliff Smith, local sales manager, keting and sales development, MCA Tele- WVNY(TV) Burlington, Vt., joins Toper Taylor, from William Morris vision, joins Worldvision Enterprises, WCTI(TV) Greenville, N.C. (New Bern), Agency, joins Nelvana Entertainment, New York as senior VP, domestic sales. Los Angeles, in same capacity. as head U.S. television. Gayle Gilman, sales, development and Timothy A. Gatz, senior account exec- Jill Newfield, senior attorney, entertain- acquisitions associate, Tapestry Interna- utive, WTHT(FM) Portland, Me., oins ment, Viacom Entertainment Group, tional Ltd., New York, joins Worldvision wsKW(AM)- WTOS -FM Skowhegan, Me., New York, named VP, counsel enter- Enterprises, there as manager, internation- as general sales manager. prises, law department, Viacom Interna- al sales administration.

84 Fates i Fortunes Broadcasting Oct 29 1990 Richard P. Rosetti, from Taft Enter- Virginia Hafkey, weekend 6 and 11 tainment, joins Playboy Entertainment D.C. TEAM DEBUTS p.m. anchor and meteorologist, WVIR-TV Group, Hollywood, Calif., as executive Charlottesville, Va., joins WTVR -TV VP, production. Richmond, Va., as weekend meteorologist. Georgina Warwick, associate producer, The Mery Griffin Show, Merv Griffin Fred Ertz, news operations manager, Enterprises, Los Angeles, named direc- WDIV(TV) Detroit, joins wis-iv Colum- tor of motion pictures, films for televi- bia, S.C. as news director. Lonnie We- sion and specials. hunt, producer, special projects team, Jim Payne, program director and air wis -Tv named chief photographer. personality, WVGO(FM) Richmond, Va., joins WBT -FM Charlotte, N.C., as air personality. Gary Berkowitz, program director, WKQI -FM Detroit, resigns to form con- TECHNOLOGY sulting business there. Appointments at ESPN, Bristol, Conn.: Mike Schwab, production assistant, Barry Gold- named associate producer; Dan Steir, Renee Poussaint (standing) and smith, director of highlights supervisor, named producer, Susan King are joining togeth- subsidiary opera- and Tim Leisure, senior operations pro- er as 5:30 p.m. and 11 p.m. co- tions, BASYS ducer, named supervisor, production fa- anchors for WJLA -TV Washington, Group, Yonkers, cilities, sales and service. the station's first female news N.Y., named Mike Elliott, from Nationwide Commu- team. Their first broadcast togeth- president, BASYS nications, joins WRBQ -AM -FM Tampa, er is today, Oct. 29. Inc. Fla., as morning air personality. Jerome J. Mey- Monica Levinson, recent graduate, Syr- gist. er, president, in- dustrial business, acuse (N.Y.) University, joins Airwaves Appointments at woTv(Tv) Grand Rap- Inc. production company, Washington ids, Mich.: Bill Freeman, general as- Goldsmith Honeywell Inc., as director of marketing, finance and signment reporter. named assignment Minneapolis, joins operations. Cheryl Perry, freelance editor; Judy Horan, news director, Tektronix Inc., Beaverton, Ore., as president and chief executive officer. producer, Washington, joins Airwaves, WPBN -TV Traverse City, Mich. and co- there as associate producer. owned WTOM -TV Cheboygan, Mich., James L. Faust, VP, international, Sci- Peter Kenyon, Juneau reporter, Alaska named executive news producer, and entific Atlanta Inc., joins General In- Public Radio Network, Anchorage, Mark Zonca, weekend producer, WILX- strument, New York as VP, strategic named host, Alaska News Nightly. TV Onondega, Mich., named producer. marketing, comm/scope division. Eric Burks, producer and senior editor, Raymond Conover, director of engi- WEVU(TV) Fort Myers, Fla. (Naples), neering, Conus Communications, Min- joins WPEC(TV) West Palm Beach. Fla., neapolis/St. Paul, named VP and direc- NEWS AND PUBLIC AFFAIRS as editor. tor of engineering. Appointments at WMDT(TV) Salisbury, Craig Porter, maintenance manager, Md.: Roger Follebout, 6 and II p.m. KRON -TV San Francisco, named mainte- Appointments at KRON -TV San Francis- co- anchor, named news director and 6 nance and MCR staff manager. Dave co: Barry Brown, operations supervi- p.m. anchor, succeeding Ray Carter, sor, named production manager; Rich Seedall, engineering crew chief, KRON- named news director, WHO -TV Des TV named manager of studio operations. Lebenson, 5 p.m. producer, named I l Moines, Iowa; Bill Hormann, weekend p.m. producer, and Lisa White, produc- anchor, named morning anchor, and Pe- Milton Lutz, marketing manager, mi- er, KING -TV Seattle, named 5 p.m. pro- terlynn West, formerly from WATE -TV crowave division, NEC, joins Micro- ducer. Knoxville. Tenn., named weekend an- wave Networks Inc., Houston in same capacity. Laura Witek, morning anchor, WMAQ chor. (AM) Chicago, joins WLUP(AM) there as Appointments at WNEM -TV Bay City, Lawrence Bruce, engineer, WRKO(AM)- news director. Mich. (Saginaw): Rod Melon], from WROR(FM) Boston, named director of engineering and chief engineer. Cathy Moss, morning news anchor and WFLA -TV Tampa. Fla., named 6 and I I business editor, WILM(AM) Wilmington, p.m. weekday anchor; Sam Merrill, Fred Lozano, assistant chief engineer, Del., joins WWDB(FM) Philadelphia as from mayor's office, Flint, Mich., KSAT-TV San Antonio, Tex., named morning -drive news anchor. named weekend anchor; Ryan Renz, chief engineer, succeeding David Carr, from assignment desk, named reporter; resigned. Carole Meekins, 6 and 11 p.m. week- Tim Dye, from WOTV(TV) Grand Rap- day anchor and general assignment re- ids, Mich., named 1I p.m. producer; Steven Young, from InkKraft Printing porter, WXEX-TV Petersburg, Va. (Rich- Ray Tudor, photographer, named tape and Graphic Services, Jacksonville, mond), joins WEws(TV) Cleveland, as czar; Fred Perez, from production de- Fla., joins WPEC(TV) West Palm Beach, weekday co- anchor and 11 p.m. field partment, named photographer; Fla., as graphic artist. reporter. Jim Kiertzner, reporter, named assignment Mark Valenti, president, Highland Stu- Mike Clay, meteorologist, KCEN -TV editor, and Ron Petrovich, from dios, Pittsburgh, joins Synergistic Tech- Temple, Tex. (Waco), joins KXAN -TV WOrv(TV) Grand Rapids, Mich., named nologies Inc., there as acoustics consul- Austin, Tex., as weeknight meteorolo- news director. tant.

Broadcasting Od 29 1990 Fates a Whom IS president; Sharan Wilson, from United Denver, PROMOTION PR ALLIED FIELDS Artists Cablesystems Corp., AND VP; Joan Gundlach, of Continental Cablevision, Morton Grove, Ill., treasurer, and Kathleen Wagner, of Cham- William N. LaForge, chief of staff for bers Cable, Novato, Calif., secreatry. Senator Thad Cochran (R -Miss. ), joins Lynn McReyn- Paul Werth Associates public relations olds, director of Jill Harrison, formerly from National firm, Columbus, Ohio as senior VP and communications, Cable Television Association, joins general counsel. He will head new Grocery Manufac- Community Antenna Television Associ- turers of America, Washington, D.C. office. ation, Fairfax, Va., as . director of re- Washington, joins search and special projects. Lance Webster, administrative direc- National Associa- tor, Earth Communications Office enter- tion of Broadcast- New officers for Milwaukee Area Radio tainment industry environmental group, er, there as VP, Stations: Brian Ongaro, WOKY(AM)- joins Eco Expo, series of environmental media relations. WMIL(FM), president; Raymond Cal, trade shows, Sherman Oaks, Calif., as Prior to joining WZTR(FM), VP; Bill Hurwitz, WISN(AM)- VP, public relations. GMA last June, WLTQ(FM), secretary; Steve Sinicropi, WLUM -FM, treasurer, and Dave Crowl, Charles publicity executive, McReynolds McReynolds was Barrett, WLZR- AM -FM, immediate past president. NBC, joins Guttman & Pam Ltd. public director of public affairs and special pro- relations, Beverly Hills, Calif., as presi- jects, National Cable Television Associ- Cheryl Marks, public affairs director, dent, television division. ation. wTOG(TV) St. Petersburg, Fla., elected VP, Television Caucus of National Broad- Robert M. Tepper, senior producer, New appointments at Radio Television News Directors Assoication, Washington: cast Association for Community Affairs. J.W. Messner Advertising, joins WZZM- In- TV Grand Rapids, Mich., as promotion Rob Sunde, director of news, ABC manager. formation Network, New York, chairman, succeeding Tom Bier, news direc- Mary Jo White, continuity director, tor, WISC -TV Madison, Wis.; Emily KDLH -TV Duluth, Minn., named creative Rooney, news director, WCVB -TV Boston, DEATHS services director. region 11 director, representing Connecti- Auriette Hahn, from Walt Disney Co. cut, Maine, Massachusetts, New Hamp- press and publicity department, joins shire, Rhode Island and Vermont, suc- Yuko Nakamura, 63, former executive Sci -Fi Boca Raton, Fla., as ceeding Jeffrey Marks, ( "Fates & director general, engineering, Japan Channel, Broadcasting director of fan relations. Fortunes," Oct. 15), and Marci Bur- Corp. (NHK), died of dick, news director, KYTV(TV) Spring- heart attack on Oct. 21 while returning Tyler Barnes, assistant director of pub- field, Mo., region 6 director, representing from meeting of Japan -China HDTV lic relations, Atlanta Hawks, joins Iowa, Kansas, Missouri and Nebraska. and Film Society in China. He was ESPN, Bristol, Conn., as publicist. chairman of that group. He was known New 1991 officers for Southern Cable in U.S. for his part in organizing over - Lois Schmatz, account manager, East- Television Association, Atlanta: Travis ern Airlines, joins Video Jukebox Net- the -air demonstrations of NHK's MUSE Nabors, from Columbus Cable TV, pres- HDTV transmission in Washington, work, Miami as manager, customer ser- ident; Dean Deyo, from Memphis Cable vice. working with National Association of Television, VP; H.W. Goodall, from Broadcasters and Association for Maxi- Lisa Lewis, account executive, Burrell Continental Cablevision, secretary/ trea- mum Service Television (BROADCAST- Advertising, Chicago, joins Black En- surer, and Biggs Tabler, from Tabler ING, Jan. 12, 1987). tertainment Television, Washington as Communications, immediate past presi- Robert N. pio- promotions manager. Craig Muckle, dent. Uchitel, 44, cable TV neer, died Sept. 30 of apparent cocaine from ESPN Inc., Bristol, Conn., joins Douglas C. Stephens, former owner, BET, Washington relations overdose at his home in South Anchor- as public KDEN(AM) Denver, joins Satterfield & age, Alaska. was manager. Uchitel founder and Perry Inc. media brokers and consul- owner of Visions MDS company which tants, Kansas Kansas as VP. William Manning, writer, producer and City, brought live television to Alaska and director, creative services department, New 1991 executive committee for won cable television franchise for An- WSB -TV Atlanta, joins WBBM -TV Chicago Women in Cable Inc.: Jill Slavin, from chorage, Multivisions. He is survived by as promotion manager. Home Box Office, Atlanta, national his daughter, Rachel and son, Neil. Leonard Bernstein, 72, conductor and INDEX TO ADVERTISERS composer whose Young People's Con- certs on CBS helped introduce a televi- American Chiropractic Association 23 Bonneville International sion generation to classical music, died Oct. 14 of complications from emphyse- Corp. 41 Cannell Distribution Co. 11, 12 -13 Classified Ads 75- ma and lung infections at his New York 82 Claster Television Inc. Cover 2 -3 Columbia Pictures Televi- apartment. Bernstein, multiple Emmy sion Front Cover, 45, 46 -47 Media Venture Partners 53 Orbis winner for his efforts to make what had been stereotyped as high brow music ac- Communications 15, 17 Pacific Recorders & Engineering Corp. cessible to mass audiences, made his tele- Cover 4 Professional Cards 73 Questcom 54 Cecil L. vision debut on CBS's Sunday afternoon Omnibus (1953 -56) program with expla- Richards Inc. 55 Directory 72 Howard E. Stark 52 Services nation of Beethoven's Fifth Sympony. He Time Warner 21 Viacom International Inc. 7 Warner Bros. later hosted series of specials introducing Domestic Television Distribution 8 -9 classical music and workings of orchestra to his television audience.

86 Fates & Fortunes Broadcasting Oct 29 1990 FIFTH FSTÀTFII

BRUCE GELB: TELLING 'THE AMERICAN STORY'

Bnice Gelb has the soft, beguiling great measure for his own economic voice of a storyteller. It's a good self -interest provides a better life, more thing too, because as President of the the material things that they yearn Bush's director of the United States In- for themselves and their family," he formation Agency, Gelb is in charge of says. "Most of the world shares the telling what the agency calls The Ameri- common desire to have the lives of their can Story. children be better than their own." There is a worldwide audience out That was certainly true of Gelb's par- there listening to that story, Gelb says. ents. His mother and father started the "We have a form of government that an Clairol Co. in 1931 with a $500 invest- awful lot of people around the world are ment. It was a German product that a interested in [hearing] more about." French entrepreneur brought to Paris and America gives "people of every back- gave a French -sounding name ( "claire" ground the opportunity to move ahead means "light" in French). Clairol was regardless of where they were born, or one of five products brought back from where their father was born...it guaran- Europe at the height of the Great De- tees opportunity for everyone." For that pression. In 1959, Bristol -Myers bought to work here and abroad, said Gelb, and WorldNet has diminished. Gelb out the company and made Gelb and his others have to fend off the "bullies" bristles at the suggestion. "I think the brother senior vice presidents. Richard that prey on the weak and disadvan- message is more important than ever" is currently the CEO. taged. It is a principle of anti -bully di- because the world is at the brink of a After earning his MBA from Harvard plomacy that seems to play a large role "long -term period of peace with a in 1953, Gelb spent four years at Procter in Bruce Gelb's handling of the agency. chance to build a standard of living and & Gamble and then moved back to It's not too surprising then that it was correct some of the problems in the Clairol, where he was named as presi- a bully that brought Bush and Gelb to- world. What we're see- dent of the Consumer gether while in prep school in 1941 in ing is the opening of a Products Group. Later, Andover, Mass. Gelb was fourteen and door to a different kind Bruce Stuart Gelb Gelb became Bristol - Bush, a friend of Gelb's older brother of world where there Director, United States Myers vice chairman of Richard, was "18 or 19," Gelb said. "I can be partnerships in- Information Agency; b. Feb. 24, the board, overseeing was being manhandled by a bully," un- stead of controversies," 1927; BA, Economics, Yale the health care and con- til someone said "leave the kid alone." he said. University, 1950; MBA, Harvard sumer products divi- It was "Poppy" Bush, as the president But as these partner- University, 1953; sales, Clairol, sions. was then called, says Gelb. ships emerge, Gelb be- 1950-51; brand manager, Procter Through Clairol, and Gelb says that memory and the way it lieves, the world needs & Gamble, New York, 1953 -57; later Bristol -Myers, epitomizes much of what America is all "know -how; and as vice president, marketing, Gelb traveled the about, makes up critical foundations of such, "USIA is less the Clairol, 1959 -61; executive vice world, an unofficial The American Story. As Gelb tells it, cold war agency fight- president, Clairol, 1961 -65; ambassador of sorts for the message has been that making deci- ing hard against non- president, Clairol, 1965 -76; a free market society. vice Bristol - sions from the top by a self- appointed stop propoganda [than] senior president, He has been involved Myers, New York, 1967 -77; elite (bully) does not work because an agency that thinks of with the Manhattan In- executive vice president, Bristol - "ideology does not solve problems." itself as a major democ- stitute for Policy Re- Telling "The American Myers, 1977 -85; president, Story" is racy builder on a world Consumer Products Group, search and is a member only part what of USIA does, said Gelb. wide basis." USIA is Bristol-Myers, 1981-84; vice of the President's Arts Gelb said that was through Voice "It the becoming a "how-to" chairman of board, Bristol - and Humanities Com- of America that the "people of the Sovi- organization by provid- Myers, 1985 -89; M. Lueza Denise mittee. Gelb and the et Union learned that soldiers were not ing information on cre- Thirkield, Jun 6, 1953; children: USIA kept crossing being sent for soil erosion projects or ating democracies, es- John T., 36; Joan H., 34; paths over the years reforestation to Afghanistan." The tablishing rules to Riflard E., 31; and Mary C. 31. both here and abroad. Voice was the ear of the Chinese people govern, creating eco- He was a member of the during the uprising in Tiananmen nomic activity and such VOA private sector Square, says Gelb. In China, Cuba and a things as how "to start a radio station." committee and he shares his 15th birth- few places in Africa, the trend toward That "know how" is what Gelb calls day with the first birthday of VOA (Feb. economic and political freedom is "irre- "Intellectual Capital." "Over the next 24, 1942). Gelb was tapped by Bush to versible," he says. 20 to 30 years we will look back and see take over the agency in 1989. If the change is indeed "irrevers- a level of economic competition be- As USIA director of Public Affairs, ible," then USIA's mission is changing tween countries the likes we've never Frank Johnson put it: "He's been train- as well. Some say that the need for such seen before." Even so, the message is ing all his life for this job and didn't USIA projects as the Voice of America still that the individual "working in even know it." a.deesxq Od 2! NW Fifth Estelar $7 I) i BIEF

Bush administration gave broadcast and programing should not be based on cable to -date NSI metered market ratings, pe- print media scare early last week when he bashing. Burns told group that they need riod ending Oct. 21, Personalities aver- introduced into Congress's budget negoti- "clear, positive and unified" strategy in aged 2.5 rating/8 share, 27% below ations proposal to limit deductability of next year's debate that stresses need to year -ago levels for same time periods.) advertising expenditures. But proposal, upgrade nation's telecommunication in- Rose, who left CBS News's Nightwatch which Bush administration believed would frastructure, but must also realize likeli- after six seasons to join September raise between $10 billion and $15 billion hood of cable, or some other industry, launch of Personalities (BROADCAST- over five years, was short -lived as mem- entering local exchange business in near ING, June 11), said in prepared state- bers of House Ways and Means and Sen- future. Burns said competition is only ment, that he requested early release ate Finance committees quickly rejected it. way to offset consumer complaints such from his contract. Cheatwood character- Opposition was led by committees' as "skyrocketing cable rates." Also, ized Rose's departure as over creative chairmen, Representative Dan Rosten- Burns said consumers want "innovative differences over direction of show. Rose kowski (D -I11.) and Lloyd Bentsen (D- two -way services that FCC sought to said he will spend next few weeks in Los Tex.). Working through Ad Tax Coali- encourage in adopting the 1970 telco /ca- Angeles to weigh options and other pos- tion, members of National Association ble ban." Telcos, said Burns, may be sible TV projects before returning home of Broadcasters and other media organi- only effective competitor possible. to his North Carolina farm for Thanks- zations had met with key members of giving. Cheatwood, citing ratings, said committees and obtained commitments "high profile package pieces about well - CBS News correspondent Mike Wallace will to block ad deductibility proposals, ac- known personalities perform better than interview Salmon Rushdie on GU Minutes, cording to NAB Executive Vice Presi- more traditional interviews," so he has Sunday, Oct. 28 at 7 p.m. Forty- three- dent Jim May at press briefing. So when added Janet Zappala as update anchor. year -old Rushdie, coming out of hiding word came down that ad deductibility Zappala currently hosts Fox News Enter- to appear in first American interview was on table last Monday, he said, NAB tainment Report segments on Fox O &O since Ayatollah Khomeini imposed and others had only to remind lawmak- KTTV -TV's Los Angeles newscasts. Deb- death threat on him two years ago, tries ers of commitments. "To be effective, orah Juarez -West, who worked as exec- to assure Moslem community that his you've got to do your homework," said utive producer with Cheatwood on dis- book, "The Satanic Verses," was never May. John Kamp, vice president, Amer- continued MCA TV-distributed news meant to insult them, said CBS. ican Association of Advertising Agen- strip Inside Report, has also joined Per - cies, also credited grassroot effort for sonalities as managing editor. turning aside proposals. Continuing saga of game show defections took precedent in Los Angeles, as Chris - Imagine Television received 13- episode commitment from CBS new half -hour North Carolina Superior Court Judge Frank Craft/United -owned independent KCOP- for television vehicle featuring Long Brown sentenced Washington communica- TV dropped Orbis Communications' Jok- Shelley for next tions attorney Thomas Root to 15 years in er's Wild and ITC Entertainment's Tic fall. Long, who co- starred with prison and $5,000 fine following conviction Tac Dough from its 3 p.m. -4 p.m. slots Ted Danson in NBC's Cheers for five on 364 uncontested counts of securities and placed LBS Communications' hour seasons (1982-87), has on -going first - fraud and conspiracy. State dismissed 90 drama, Hardcastle & McCormick, start- look deal with Imagine that includes motion picture projects. other securities fraud and one other con - ing last Thursday. Preliminary October piracy charge. Brown said Root's prison (Sept. 27 -Oct. 24) overnight (NSI) aver- time would run concurrently with any ages indicate that former game show duo Arbitron said cable penetration reached sentence handed down as result of con- finished last against six other stations in 58.19E in July, or 53,292,900, 7% in- viction on five federal securities counts. market, with identical 1.3 rating /4 share crease over last July's figure of Ralph Savage and Eugene White, princi- averages. Carol Martz, KCOP's program 49,567,700 homes. Cable growth rose pals of Sonrise Management, which or- director, said that both shows will be 890,000 homes since May, when pene- ganized new FM station partnerships placed on "indefinite hiatus." tration was 57.3 %. represented by Root at FCC, each face more than 2,600 years imprisonment on One week after Charlie Rose denied rela FCC dedsions, WMMB(AN) -WMMY -FM 455 fraud and conspiracy charges in ports he was leaving Twentieth (Fox) Tele- Melbourne, Fla., has forfeited $10,000 North Carolina. They and engineering vision's half -hour interview magazine, due to EEO violations, but has had li- consultant Carl Hurlebaus are to be tried Personalities, executive producer Joel cense renewed for short term subject to there on consecutive weeks, beginning Cheatwood announced that Bill Sternoff reporting conditions. Commissioner Jan. 7. will take over as anchor, effective today James Quello dissented in opinion to (Oct. 29). Sternoff, formerly correspon- impose reporting conditions on WPAP -FM At United States Telephone Association an- dent with now defunct USA Today: On Panama City, WCOA(AM)-WJLQ(FM) Pen- nual convention in Las Vegas Thursday TV, is part of overall makeover sacola and WLKF(AM) -WEZY(FM) Lake- (Oct. 25), Senator Conrad Burns (R- Mont.) Cheatwood is implementing to turn land. Quello said FCC's "goal is to en- said that efforts to get telcos into video around ratings-starved strip. (In season- sure that Commission licensees adopt

88 In Brief Broadcasting Oct 29 1filO and maintain non -discriminatory hiring Lawrence, formerly of WHVE(FM) Tampa Swap of Shamrock Broadcasting's KMGC-FM policies, not that they jump through bu- to program new adult contemporary Dallas for Nationwide Communications reaucratic hoops." sound. WJIB programed easy listening Inc.'s KWSS -FM San Jose, Calif., plus cash sound for 23 years. Emmis had put sta- may put as much as S 10 million in coffers UPI and Reuters have settled opposing tion on block and will still "entertain" of Shamrock's parent, Disney. Terms lawsuits. Reuters has agreed to drop suit offers, according to Morgan Stanley's have not been disclosed, but sources value Llanning unspecified damages from UPI Paul Taubman, but switched formats Dallas station at about $16 million; San for allegedly allowing its photo service "to improve economics of station." Jose station at $6 million -$11 million. quality to decline, while UPI agreed to withdraw its claims that Reuters had ne- gotiated with them in bad faith in 1984 ANIMATION DEAL acquisition of UPI's international photo business. UPI also agreed to withdraw charge that Reuters allegedly attempted to steal UPI subscribers. No compensation or monetary damages will be paid by either organization.

FCC chairman Alfred Sikes and NTIA assistant secretary, Janice Obuchowski, will meet with press Monday, Oct. 29 at Na- tional Press Club to discuss recent trip to Romania, Hungary and Czechoslovakia (Oct. 22 -26). Sikes, Obuchowski and other FCC, NTIA and State Department officials were in Eastern Europe to give advice on American broadcasting and spectrum management. Kevin O'Brien (1) and Dick Robertson seal the deal King World Productions and Mery Griffin Enterprises are teaming up with Pizza Hut In a press conference last Wednesday (Oct. 24) in Los Angeles, Warner restaurant chain in major on -air Wheel of Bros. Domestic Television Distribution, Warner Bros. Animation and The Fortune promotion during November Fox Children's Network (FCN) unveiled the three new Warner Bros. animated sweeps to benefit Marine Corps Reserve series - Beetlejuice, TAZ -MANIA and Batman -that will make staggered Toys for Tots Christmas collection drive. launches on FCN over the next four seasons (BROADCASTING, Oct. 22). The Watch- and -win contest formally dubbed Warner Bros. and Fox affiliate deal, reportedly valued at $60 million, culmi- as "Wheel's Cruise & Cash Splash" for nates an arrangement that had been talked about for almost two years. Nov. 1 -21 period, will encourage pro- Kevin O'Brien, chairman of the children's oversight committee and general gram's viewers to call 900 number con- manager of KCTVU -TV San Franciso, said the program announcements will test line to answer puzzle questions. "usher in a new era for Fox affiliates," those 120 -plus members of the FCN Those who answer correctly may win cooperative who "will finally have control over their own future, product and one of 500 $1,000 prizes, or Caribbean programing inventory." Dick Robertson, president of Warner Bros. Domestic cruise for two on Norwegian Cruise Television Distribution, reiterated that the Time Warner syndication arm plans Lines in each participating market (close to distribute separate children's programing to other independent and affiliated to 400 tickets valued at over $600,000). stations. Despite a "slightly lower" barter ad split for Warner Bros.'s pro- King World and Griffin Enterprises are graming, Robertson instead "saw this as an opportunity to sell CPM's at much donating $1 million in toys from Press- higher unit prices [on FCN]" than can sometimes can be had in syndication. man Toy Corp. In addition, goal is to Addressing the possible concerns from other syndicators and producers, raise $20 million -$40 million from 900 FCN President Margaret Loesch said the children's cooperative will continue number to go to underpriviledged chil- to buy other outside programing to fill what may eventually be a three -hour dren's organization. early fringe weekday block for fall 1992 or 1993, and a current four -hour block of Saturday morning programing. Loesch predicted that FCN could NBC News Productions will produce latest expand to a seventh day-Sunday mornings -in the "not too distant future." in number of projects for Arts & Entertain- She did not specify just when that may be. ment network, The Tunnel Under the Beetlejuice, which will continue on ABC's Saturday morning lineup, is set Walt. scheduled to air Friday at 8 p.m. to launch on FCN as a weekday early fringe strip in fall 1991 with 65 new ET. Two -hour special, tracing history of episodes. TAZ-MANIA, based on the Tasmanian Devil "Loony Toons" char- Berlin from 1900 to present through new acter, will debut in 13- episode installments for FCN's Saturday morning and archival footage, will be anchored schedule in fall 1991 and fall 1992. Thereafter, 39 additional episodes will be by Tom Brokaw. produced to make it a full 65- episode complement for stripping in FCN's weekday block in fall 1993 or 1994. For Batman, Sixty-five episodes will be outlet Emmis Broadcasting's easy listening produced, but a specific FCN launch date is on hold until Warner Bros.' film

.I r \\ l li 1 \ I) Boston became "Boston's decision sets a release date for a planned "Batman" film sequel. -w Smooth Jazz" and adopted "CD 96.9" as on -air identifier. Station hired Blake kadeoltel Q. ty 1996 EDITORIAL S

Committed to the First Amendment and the Fifth Estate

The proposed FCC rules have the potential for unnecessarily KNEE DEEP IN THE penalizing the innocent, an overkill that may be attributable to the prominent position the drug problem occupies on political BIG MUDDY agendas. That deserved prominence aside, the punishment should still fit the criminal. This one is several sizes too large.

Iis obvious that there is a profusion of cooks stirring the FCC's pot on financial interest/syndication. The further CHICKENS AND EGGS notice of rulemaking released last week -while offered with disclaimers that it doesn't presage the final commission result- suggests that the upshot of this stab at deregulation On Nov. 8, the FCC will rejoin the debate on whether could be a tortuous reregulation. The networks may be ex- children's programs based on toys are program -length cused for worrying that this cure might be worse than the commercials and somehow different from program - disease. length programs that are commercial vehicles for toys based Perhaps it was inevitable, given the length of time it's been on them. If the principal issue appears to be semantics, that's going on, the number of commenters and the disparate inter- because it is. ests at work here -not to mention the FCC's apparent inclina- The resumption of the investigation was triggered by the tion to abandon the search for a right policy in favor of finding passage of the new children's TV bill, which limits commer- a political solution. The further notice stacks complicated cial time in such programing and thus reopens the question of precept atop complex example, and seeks to find norms for a liability for exceeding that limit. Children's TV activists see creative give and take in which every deal is unique. The the bill as an opportunity to further their agenda, which is to questions posed by the FCC's inquiry suggest the government, prevent broadcasters from airing children's programs they rather than extracting itself from the free enterprise process, dislike. We doubt broadcasters want to toe that line, although might end up refereeing every twist and turn of negotiation the NAB saw fit -make that unfit -to sign off on the bill. between networks and suppliers. The problem with letting others make children's programing A simple repeal is not in the cards, but the alternative need calls that are rightfully the province of the local broadcaster is not be a Gordian knot for the survivors. If there need be the same problem this page has with permitting others to make safeguards, the objective should be to apply only reasonable determinations of decency or indecency. One person's pro- force. gram- length commercial is another's Sesame Street. Peggy Charren, head of Action for Children's Television, illustrated that central problem last week. In offering her guidelines for OVERBROAD BRUSH deciding what to prohibit, she said: "To make products from a successful show is licensing; to make a program in the hope of increasing the sale of a toy is advertising." But that guideline There is no more serious threat to the public health and hinges on the intangibles of motive and intent. safety than illegal drugs. For that reason, the FCC's To make products from a successful show may be licensing, charter to combat that threat in rules implementing the but once they are made, the show becomes the promotional Anti -Drug Abuse Act of 1988 (BROADCASTING, Oct. 22) is equal of any program whose product came first. A "good" understandable and laudable. But that end does not justify the show may be the result of a profit motive as well as an draconian means the commission proposes to employ. The act altruistic one, in which case the motive becomes effectively gives federal and state judges the power to withold federal irrelevant. Trying to draw distinctions without differences, as benefits, including a station license or permit, to those con- some children's activists would have the FCC do, is like trying victed of drug- related felonies. The applicability of such a law to hold water in a sieve. to the majority owner of a broadcast property is clear, thus its value as a deterrent is obvious. Considering the value of a IIwtS OULzISU0E MIJ/yJ6W muOU BU... broadcast license, it would be economic suicide for anyone in control of that license to use illegal drugs. The FCC's interpretation and extension of that congression- nal mandate, however, takes it far beyond that end and into the realm of ludicrousness. According to the FCC's proposed new policy, entire companies and corporations would be put at risk by the isolated misdeeds of "officers, directors, nonlimited partners, holders of 5% or more of the voting stock and nonvoting stockholders or limited partners with similar (5% or more) interest." Under that scenario, the drug conviction of a single executive could TneEN6INEERS TAO cause a major network to lose all its owned stations; the PROGRAMMERS CAP1TÁt. SO T conviction of a nonvoting holder of 5% of a broadcast group could trigger the same fate for that group. Drawn for BROADCASTING by Jack Schmidt

90 Editorials Oroadcastiag Oct 29 1990 As we near the end of 1990, we'll look at how the radio business did. In this Special Radio Report, we'll zero in on:

Projections for the radio industry and the national economy in 1991 from financial institutions, NAB and RAB. A broker's analysis of station sales in 1990 and 1991 projections. A group operator's outlook. Rep predictions for spot radio in 1991. Network predictions for 1991.

Broadcasting i Deadline for materials: 10 days prior to publication date.

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