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Australian Fitness Wear Leader 2XU Bolsters B2B eCommerce With PlumRiver’s Elastic Suite Digital Merchandising Solution

PlumRIver is pleased to announce that 2XU, an Australian-based global provider of high quality compression fitness and , has selected the Elastic Suite digital merchandising platform as a central element of the company’s new B2B ecommerce strategy. The rollout of Elastic will cover all the company’s cycling, , and general fitness wear product lines.

Key aspects of the rollout include enhanced sales team tools and a strong focus creating a much-improved retailer purchasing application with a high potential to help drive incremental commercial sales revenue. The implementation will include Elastic’s full suite of digital merchandising features with major benefits expected in print reduction of sales materials and process efficiency cost savings generated by streamlining 2XU’s overall B2B sales process.

“To better manage and drive the continued growth in our expanding product lines 2XU needed to create more runway to successfully launch a much more effective purchasing application for our retailers,” said xxxxxxxxxxxxxxxxxxxxx. “In selecting a technology partner with the capability to customize a solution with the most innovative user experience and to meet the varied needs of our customers, Elastic easily stood out as the clear choice for 2XU.”

The decision by 2XU to utilize the Elastic platform demonstrates the growing trend of progressive manufacturers recognizing the need of creative and disruptive technologies to help them operate more profitably in today’s demanding and evolving B2B ecommerce marketplace. The continued explosive growth and popularity of Elastic Suite is indicative of this trend as the platform is quickly becoming the standard for the most recognizable brands in the outdoor, sporting goods, apparel and footwear industries.

“The story of 2XU’s entry and phenomenal success in the fitness category demonstrates how well their company understands the needs of both their consumers and their retail partners,” said Josh Reddin, PlumRiver Principal and Elastic Founder. “The flexibility and deep functionality of the Elastic digital merchandizing solution gives retailers the ability to experience and access the product line in an entirely new way so they can sell 2XU products more efficiently, strategically and profitably.”

Key to the effectiveness of Elastic’s B2B solutions is delivering bottom line results for clients. Measurable cost savings come through process streamlining while helping boost incremental revenue growth via a more strategic sales approach. Cost savings are driven by new efficiencies generated through, streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction. Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations. PlumRiver and Elastic together serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. In addition to 2XU, selected clients include: The North Face, Patagonia, Timberland, Asics, , TYR, Fjällräven ,Crocs, , TOMS, Oakley, /CCM, Bauer, Easton, Spyder, Burton, Reef, Hurley, , Kuhl, Nidecker, Black Diamond, Majestic, Smith Optics, Lucy, Bushnell, Lowe Alpine, Rab, Simms Fishing, Lole, Carter’s, Smartwool, , Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About PlumRiver and Elastic

Founded in 2003, PlumRiver LLC is a leading provider of B2B ecommerce software solutions. Easy-to-use, Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite, the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. Some of the world’s leading manufacturing brands utilize Elastic solutions, including digital catalogs, white boarding, order entry and visual merchandising. The company’s combined solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and consumers, while achieving higher levels of process efficiency, platform consolidation, sales growth and profitability. Clients benefit further from solutions designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit www.plumriver.com and www.elasticsuite.com.

About 2XU

2XU is an Australian multinational corporation engaged in the design, development and selling of sporting apparel including compression garments, , cycle, running, and general fitness wear. Founded in 2005 by Clyde Davenport, Jamie Hunt and Aidan Clarke, the company is headquartered in , . 2XU stands for "Two Times You," which symbolizes the multiplication of human performance. 2XU has been worn by world athletes and currently holds official alliances with organizations including Rowing , the Australian Paralympic Committee, United States Ski and Snowboard Association, and the Australian Institute of Sport. www.2xu.com.

Media Contact: Kenny Thomas Sales Contact:Sawyer Frank (801) 232-2916 (815) 404-8978 [email protected] [email protected]