VCE, the Next Generation Datacenter, and Everything In Between

Donald Poorman Advisory Technology Consultant EMC Corporation

© 2009 VMware | Cisco | EMC. All rights reserved. 1 Trusted

Control

Reliable

Secure

Data Center

© 2009 VMware | Cisco | EMC. All rights reserved. 2 Trusted Flexible

Control Dynamic

Reliable On-demand

Secure Efficient

Data Cloud Center Computing

© 2009 VMware | Cisco | EMC. All rights reserved. 3 Trusted Flexible

Control Dynamic

Reliable On-demand

Secure Efficient

Federation

Infrastructure

Virtualized Network and Processing Cloud Information Infrastructure Computing

Internal Cloud Security External Cloud

© 2009 VMware | Cisco | EMC. All rights reserved. 4 Private Cloud

Federation

Infrastructure Virtualization

Virtualized Network and Processing Cloud Data Center Information Infrastructure Computing

Internal Cloud Security External Cloud

© 2009 VMware | Cisco | EMC. All rights reserved. 5 Virtual Virtual Virtual Virtual Applications Client Client Client

Private Virtual Cloud Client

App App App App App Loads Loads Loads Loads Loads

Federation

Infrastructure Virtualization

Virtualized Network and Processing Cloud Data Center Information Infrastructure Computing

Internal Cloud Security External Cloud

© 2009 VMware | Cisco | EMC. All rights reserved. 6 Virtual Virtual Virtual Virtual Applications Client Client Client

Private Virtual Cloud Client

App App App App App Loads Loads Loads Loads Loads

Federation

VMware

Virtualized Cisco Cloud Data Center EMC Computing

Internal Cloud Security External Cloud

© 2009 VMware | Cisco | EMC. All rights reserved. 7 federate with compatible CHOICE service providers

automate IT resource and CONTROL security management virtualize datacenter EFFICIENCY and desktops

© 2009 VMware | Cisco | EMC. All rights reserved. 8 Private Cloud

Federation

VMware

Virtualized Cisco Cloud Data Center EMC Computing

Internal Cloud Security External Cloud

© 2009 VMware | Cisco | EMC. All rights reserved. 9

EMC Avamar vSphere Scaling EMC Ionix RSA Envision EMC Replication Manager RSA DLP/vShield Zones Cisco UCS scaling EMC Recoverpoint EMC V-Max scaling

Application APIs Availability Security Scalability

vCenter 4.0 VMware vSphere 4.0

Infrastructure vCompute vStorage vNetwork APIs

EMC vCenter Plugins Universal use of latest EMC PowerPath/VE Cisco VN-Tag EMC VM-Aware Technologies EMC SRM API integration Cisco Nexus 1000V Storage across VMware, Cisco All EMC VAAI-Ready Cisco FCoE and 10GbE and EMC Cisco VM-Aware EMC FCoE and 10GbE Support Network Support

© 2009 VMware | Cisco | EMC. All rights reserved. 10 EMC – Aligning, Innovating, Integrating

intelligent data resource information storage protection management security

Deep Integration Deep Integration Deep Integration Deep Integration

Service Virtualize VM-Aware Protect Files Management Security Best In Class Efficiency in Protect VMs Operations Secure every dimension Intelligence Virtualization Protect Sites Automation and Every Protocol Compliance Dedupe Leverage Every Scale Everywhere Discovery and Virtualization Mapping © 2009 VMware | Cisco | EMC. All rights reserved. 11 EMC – Aligning, Innovating, Integrating

intelligent data resource information storage protection management security

Deep Integration Deep Integration Deep Integration Deep Integration Store Protect Manage Secure Service Virtualize VM-Aware Protect Files (EMC) (EMC) Management(EMC Ionix) Security(RSA) Best In Class Efficiency in Protect VMs Operations Secure every dimension Intelligence Virtualization Protect Sites Automation and Every Protocol Compliance Dedupe Leverage Every Scale Everywhere Discovery and Virtualization Mapping © 2009 VMware | Cisco | EMC. All rights reserved. 12 Integration Example – Security Today most security is enforced by the OS and application stack – OS / application-based security is complex and ineffective Our vision: Surpass the levels of vApp and VM layer security possible in today’s physical infrastructures by pushing information security enforcement VDC Services Layer down the stack – Out of applications and OS, into virtualization, network, and storage Virtual Infrastructure – Simplified, unified security management (including hypervisor) – Regardless of OS (Windows/Unix), patch levels, and application vulnerabilities Security Management & Reporting Security Management & Reporting

Compute Network Storage

© 2009 VMware | Cisco | EMC. All rights reserved. 13 vShield Zones/Nexus 1000v/RSA DLP Demo here..

© 2009 VMware | Cisco | EMC. All rights reserved. 14 EMC – Aligning, Innovating, Integrating

intelligent data resource information storage protection management security

Deep Integration Deep Integration Deep Integration Deep Integration Store Protect Manage Secure Service Virtualize VM-Aware Protect Files (EMC) (EMC) Management(EMC Ionix) Security(RSA) Best In Class Efficiency in Protect VMs Operations Secure every dimension Intelligence Virtualization Protect Sites Automation and Every Protocol Compliance Dedupe Leverage Every Scale Everywhere Discovery and Virtualization Mapping © 2009 VMware | Cisco | EMC. All rights reserved. 15 VM-Aware Navisphere Demo

© 2009 VMware | Cisco | EMC. All rights reserved. 16 Expanded Management Capabilities VMware, Cisco, EMC - Powered Internal Cloud

your applications Applications

VM VM VM business infrastructure virtualization Virtual Resources

Infrastructure Bins unified network and computing (Compute + Access + Storage)

Shared virtual infrastructure Storage & Network Infrastructure

© 2009 VMware | Cisco | EMC. All rights reserved. 17 Expanded Management Capabilities VMware, Cisco, EMC - Powered Internal Cloud

Applications

VM VM VM Virtual Resources

Infrastructure Bins (Compute + Access + Storage) 1. What do I have? 2. Where’s the problem 3. Am I compliant? Shared Storage & Network 4. What changed? Infrastructure

© 2009 VMware | Cisco | EMC. All rights reserved. 18 Manage the Datacenter – EMC Ionix Solutions

Service Management IT Operations Intelligence • CMDB • Service desk & service catalog • Monitoring & analysis • Workflow • Root cause, rapid triage • Across virtual & physical • Cross-domain • Across virtual & physical

Data Center Automation & Service Discovery & Mapping Compliance • Dynamic, passive, agentless • Server, network, & storage configuration • Application dependency mapping • Configuration analytics • Storage, network, and app topologies • Compliance, best practices, security • Across virtual & physical • Across virtual & physical

© 2009 VMware | Cisco | EMC. All rights reserved. 19 Data Center Insight Demo Here

© 2009 VMware | Cisco | EMC. All rights reserved. 20 Next: Even MORE NFS Integration & Efficiency

© 2009 VMware | Cisco | EMC. All rights reserved. 21 EMC – Aligning, Innovating, Integrating

intelligent data resource information storage protection management security

Deep Integration Deep Integration Deep Integration Deep Integration Store Protect Manage Secure Service Virtualize VM-Aware Protect Files (EMC) (EMC) Management(EMC Ionix) Security(RSA) Best In Class Efficiency in Protect VMs Operations Secure every dimension Intelligence Virtualization Protect Sites Automation and Every Protocol Compliance Dedupe Leverage Every Scale Everywhere Discovery and Virtualization Mapping © 2009 VMware | Cisco | EMC. All rights reserved. 22 Customer Recovery Challenges

Simple Automated Application Integrated

Disaster Recovery

© 2009 VMware | Cisco | EMC. All rights reserved. 23 Virtualization Adds Tremendous Efficiency

Old Paradigm New Paradigm

20 TB 20 TB • 24 CPUs • 8 CPUs • 24 NICs • 8 NICs • 48 GB of Memory • 16 GB of Memory

© 2009 VMware | Cisco | EMC. All rights reserved. 24 EMC Solves Your Virtual Backup Challenges

Traditional Backup Deduped Backup

Bottleneck

No Bottleneck

© 2009 VMware | Cisco | EMC. All rights reserved. 25 EMC Data Domain and Avamar Deduplication

Retain. Replicate. Recover.

Dedupe everything without Never backup the changing anything same data twice AfterSimplify just backup, the archivingfirst sixand DR backup with “FullRevolutionize backup your timebackup by is moving many less easy integration across workloads, data to solve your VMware, NAS, Remote cycles,infrastructures they andachieved backup software a 21x ordersOffice of backup magnitude challenges data reduction and 40x shorter, and incremental after 30 days… able to backups take maybe ten store the equivalent of 2.4 percent of the time thy used TB of raw VMware image to require. What used to backups to only 4 GB of take an entire weekend now physical disk space” - Fred. only takes ten minutes.” - OlsenData Domain & Co AvamarRIS DeduplicationTechnology Backup Deduplication Storage Systems Software & Hardware

© 2009 VMware | Cisco | EMC. All rights reserved. 26 VM Backup and Restore: WEB WEB APP APP Replication SQL RM 1 2 1 2 Manager Server Replication Manager Proxy Server Backup Client with VMware VMware Infrastructure  Automation – Auto-discovery of applications, storage, and VMFS – Schedule replication for multiple data stores FC or IP  Intelligence SAN – Application consistent data management . VMware Snapshots for VMFS . On-line hot-backup for Oracle . VDI for SQL Server . VSS for Exchange and NTFS WEB 1 C:\ SQL WEB 2 C:\ DATA  Near-instant recovery APP 1 C:\ – VMFS containing virtual machines APP 2 C:\ . Simple Single VM recovery from within Virtual Center SQL C:\ LOGS – Virtual Disks, RDM and Microsoft iSCSI disks RM C:\

 Supports EMC replication technologies WEB 1 C:\ SQL – SnapView WEB 2 C:\ DATA – Symmetrix TimeFinder APP 1 C:\ APP 2 C:\ – SnapSure and IP Replicator (iSCSI) LOGS SQL C:\ – RecoverPoint CDP RM C:\

 NEW – NFS Support EMC Storage Array

© 2009 VMware | Cisco | EMC. All rights reserved. 27 Wouldn’t it be great if I could:

• Quickly Restore Entire VM’s

• Roll back to previous states of VM’s

© 2009 VMware | Cisco | EMC. All rights reserved. 28 Site Recovery with VMware SRM and EMC

 What it is: – Site Recovery Manager is a new VMware product for disaster recovery

 What it does: – Simplifies and automates disaster recovery processes . Setup . Testing . Failover . Failback  Site Recovery Manager works with VMware Infrastructure to enable faster, more reliable, affordable disaster recovery

 NEW – Integrated with vCenter

© 2009 VMware | Cisco | EMC. All rights reserved. 29 EMC – Aligning, Innovating, Integrating

intelligent data resource information storage protection management security

Deep Integration Deep Integration Deep Integration Deep Integration Store Protect Manage Secure Service Virtualize VM-Aware Protect Files (EMC) (EMC) Management(EMC Ionix) Security(RSA) Best In Class Efficiency in Protect VMs Operations Secure every dimension Intelligence Virtualization Protect Sites Automation and Every Protocol Compliance Dedupe Leverage Every Scale Everywhere Discovery and Virtualization Mapping © 2009 VMware | Cisco | EMC. All rights reserved. 30 By the way, we sell storage too.. Efficient and Flexible Storage for VMware

Symmetrix DMX-4 / vMax CLARiiON CX4 Celerra NS

Flash Flash Flash

Fibre Fibre Fibre Channel Channel Channel

ATA ATA ATA

Flash, Fibre Channel, and SATA Intermix

© 2009 VMware | Cisco | EMC. All rights reserved. 31 Efficiency is not just for Servers Anymore

18% 18% Lower Storage Costs + Reduce Maintenance & SW costs

60% More Disk IOPS 8 x 73GB EFD 64,000 vs 40,000 Aggregate IOPS*

240 x 300GB 17% Less Power & Cooling 15K FC Disks 136 x 300GB 15K FC Disks 6.48 kVA vs 7.82 kVA

30% Fewer Disk Drives Acquisition $ (November-08) 24 x 1TB 168 EFD+FC+SATA vs 240 FC SATA

63 TB 63 TB * EFD = 5,000 IOP/disk FC 15K = 167 IOP/disk SATA = 80 IOP/disk © 2009 VMware | Cisco | EMC. All rights reserved. 32 Fully Automated Storage Tiering Automates movement and FAST placement of data based changing needs  Monitors volumes (LUNs) contained within the storage group  Identifies candidate LUNs for promotion/demotion moves or swaps  Configurable via policies – Analysis periods – Move/swap periods – Automatic or Admin approval mode DRS for Storage

© 2009 VMware | Cisco | EMC. All rights reserved. 33 FAST Futures Demo

© 2009 VMware | Cisco | EMC. All rights reserved. 34 Storage Efficiencies Help to Manage Growth Storage Exabytes Efficient 2,600 Technologies 2,400 50% Annual 2,200 Thin Provisioning 2,000 Data Growth DVD 1,800 RFID Tiering and FAST 1,600 Digital TV MP3 players 1,400 Dedupe & Compress Digital cameras 1,200 Camera phones, VoIP 1,000 Medical imaging, Laptops, Spin Down Data center applications, Games 800 Satellite images, GPS, ATMs, Scanners Active Archiving 600 Sensors, Digital radio, DLP theaters, Telematics 400 Peer-to-peer, Email, Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances 200 0 2008 2009 2010 2011 2012 © 2009 VMware | Cisco | EMC. All rights reserved. 35 vStorage + PowerPath/VE = Transparent Availability  Simple Storage APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP manageability OS OS OS OS OS OS OS OS OS OS OS OS OS OS OS OS APP APP APP APP APP APP APP APP APP APP APP APP – Simple Provisioning = “Pool of OS OS OS OS OS OS OS OS OS OS OS OS APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP Connectivity” OS OS OS OS OS OS OS OS OS OS OS OS OS OS OS OS – Predictable and consistent – Optimize server, storage, and PowerPath PowerPath PowerPath PowerPath data-path utilization

 Performance and Scale Shared – Tune infrastructure performance, Storage LUN/Path Prioritization – Predictive Array Specific Load Balancing Algorithms – Automatic HBA, Path, and storage processor fault recovery STORAGE STORAGE

© 2009 VMware | Cisco | EMC. All rights reserved. 36 Impact of 10GbE and FCoE

 What Levels of Performance are possible?

© 2009 VMware | Cisco | EMC. All rights reserved. 37 The “Great” Protocol Debate  Every protocol can Be Highly Available, and generally, every protocol can meet a broad performance band  Each protocol has different configuration considerations  Each Protocol has a VMware “super-power”, and also a “kryponite”  In vSphere, there is core feature equality across protocols

There is no

70% debate – pick what works for 49% you! 31% The best flexibility comes from a 2% combination of VMFS and NFS Source: July 2009 survey on http://virtualgeek.typepad.com Note – respondents included all major array vendors

© 2009 VMware | Cisco | EMC. All rights reserved. 38 EMC – Aligning, Innovating, Integrating

intelligent data resource information storage protection management security

Deep Integration Deep Integration Deep Integration Deep Integration Store Protect Manage Secure Service Virtualize VM-Aware Protect Files (EMC) (EMC) Management(EMC Ionix) Security(RSA) Best In Class Efficiency in Protect VMs Operations Secure every dimension Intelligence Virtualization Protect Sites Automation and Every Protocol Compliance IntegratedDedupe Solutions Leverage Every Scale Everywhere Discovery and Virtualization Mapping © 2009 VMware | Cisco | EMC. All rights reserved. 39 What Does the Future Hold – LD VMotion

Service Localization IP localization L2 Domain Elasticity

VM-awareness

VN-link Detail in notifications TA3105 Storage Elasticity

© 2009 VMware | Cisco | EMC. All rights reserved. 40 Application Solutions

Exchange SQLserver Sharepoint Oracle SAP

Use Case Solutions

Infrastructure Backup Management DR Client / VDI

Product Solutions Unified Storage Avamar Replication Dedupe IONIX RSA © 2009 VMware | Cisco | EMC. All rights reserved. 41 VMware, EMC, Cisco Solution – Client Virtualization  Cisco UCS supported more clients – 300% more  VMware View = 60% savings on infrastructure  EMC V-Max scaling – hundreds of thousands of clients  Advanced Caching = 263% better response time  EMC Celerra Dedupe = 50% less storage for user data  Enterprise Flash Disk effect: – 7x better density – 3x faster AV scan – 6x faster mass boot

© 2009 VMware | Cisco | EMC. All rights reserved. 42 VMware, EMC, Cisco - Templates = Speed and Scale  Demonstrated at Cisco Live  Cisco Service Profiles = instant system/LAN/SAN configuration from template  VMware vSphere 4 ESX Host Profiles = instant ESX baseline compliance and remediation  EMC Storage Templates and Auto-Provisioning Groups = instant storage deployment at vSphere/UCS scale  Together: – 200 VMs – 8x faster (4hrs to 30 mins) – Entire datacenter change window of 15 mins – all logical

© 2009 VMware | Cisco | EMC. All rights reserved. 43 EMC Global Services - VMware Catalog Adopt VMware with EMC’s Core Competencies…

Infrastructure Business Continuity Management Client and Cloud

EMC Consulting

. Strategy . Business Risk Alignment . Reporting and Dashboard . Desktop Strategy . Business Case Development . Recovery Planning Automation . Secure Access . Application Transformation . Operational Excellence . Cloud Integration

Technology Solutions and Services

. VMware Design and . Replication and Recovery . Resource Management . Virtual Desktop Design Implementation Site Deployment Software and Tools and Implementation . Physical to Virtual . Backup, Recovery, and . Discovery, maintenance, and updates Migration Archive

Education Services

. Certification Training . Training for Storage . VMware Lifecycle . VMware View Training . Full VMware Training Replication and VMware Manager Training Portfolio Site Recovery Manager . Ionix Training Portfolio

Residency Services

© 2009 VMware | Cisco | EMC. All rights reserved. 44 Industry Transitions Customer Driven • Virtualization • Candid Feedback • Cloud • Opportunities / Challenges • Customer Satisfaction • De-Risk… Accelerate

Coalition • Best-of-Breed • Designed Together Innovation Development • Build Unified Sales / Services / Support • Acquire Partnership Ecosystem • Partner End-to-End Accountability Virtual Computing Environment Coalition

© 2009 VMware | Cisco | EMC. All rights reserved. 45 Acadia: Cisco and EMC Solutions Joint Venture Unique Build-Operate-Transfer Model to Speed Customer Adoption

Solution Description Build Operate Transfer

. Standardized on Vblock architecture . Assessment/ . Operation by . Transfer design services Acadia staff  Focused on virtualized data center . Licensing . Provision new . Ongoing PMO/ Acadia IP market environment governance . Ongoing – Provide services direct and through . Skill training and subscription channels/services providers transfer (portal) . Primary support  Designed to enable a world-class and remote ecosystem of outsourcers, system management integrators and service providers . Robust business models including both traditional and utility consumption

Data Center Management Virtualization

Server Network Storage

© 2009 VMware | Cisco | EMC. All rights reserved. 46 Coalition Customers and Partners

Solution Support Team (SST)

Sales and Presales Post Sales

VCE Sales VCE Technical VCE Sales VCE Customer Specialists Architects Operations Support

Cisco EMC Cisco VMware EMC Cisco EMC Cisco VMware EMC

Unified Customer Engagement

© 2009 VMware | Cisco | EMC. All rights reserved. 47 Virtual Computing Environment Coalition A Major Shift In the Compute Paradigm

• 3 IT leaders have come together to accelerate an industry transition to pervasive virtualization and private cloud • Power of 3… Accelerate / De-Risk… Industry Transition… Pervasive Virtualization / Private Cloud • Industry’s First Completely Integrated IT Offering • Customers… Opportunities / Challenges… Efficiency / Choice

“Just the beginning… multi-phase, multi-year… Solutions, Services, Roadmaps”

© 2009 VMware | Cisco | EMC. All rights reserved. 48 ^ virtualized

© 2009 VMware | Cisco | EMC. All rights reserved. 49