Thursday 29th September, 2011 Advertorial The Island Page 7 Singer celebrates 160 years with launch of new product Singer earlier this week number of unique announced the launch of its Side-by-Side features. Chief refrigerator for Sri Lankan consumers. amongst these The launch coincides with Singer’s 160 include Turbo X- year of operations and is testament to the Cooling, Perfect No company’s reputation of always striving to Frost, Energy Class meet its customers’ ever-changing needs. A+/A, LED & “The refrigerator possesses a host of Touch Bottom cutting edge features which would be ide- Display, a highly ally suited to a modern society rapidly compartmentalized Brand new jeep for progressing on the economic front as ours, interior that allows further underscoring the company’s lead- users to segregate ership position in introducing technologi- food according to CDB Sithumina’s cal innovations for Sri Lankan con- their type ensuring sumers,” the company said in a statement. odour-free fresh- Speaking at the launch, Singer ness, and the two- first winner Marketing Director Nasser Majeed said, door Side-by-Side ‘The Side-by-Side Refrigerator is manufac- Asoka Pieris – CEO, Singer Sri Lanka, addressing the audience at the launch of the Singer Side-by-Side configuration that S.K. Ganeshan of Wellawatte was the lucky winner of the tured in Korea and assembled at Singer’s Refrigerator. Nasser Majeed (right) – Marketing Director, Singer Sri Lanka. will save energy for first ever ‘CDB Sithumina’ held at the Excel World recently factory in Ratmalana which has been manufac- tage that will cascade down to our customers, consumers. Further, the CRN-Y22E2 includes and drove off with a brand new Zotye jeep. turing refrigerators since 1986, earning an envi- resulting in faster customer service and techni- additional enhancements such as water and ice Simply by investing Rs.10, 000 with Citizens Development able reputation for quality, workmanship and cal assistance’. dispenser. Business Finance PLC one stands the chance of winning and durability over the years. The availability of The refrigerator is available in two models, The Side-by-Side refrigerator was built using owning a brand new Zotye jeep. Not only does one save more technical knowledge and know-how is an advan- CRN-Y22E2 and CRN-X22B2, and incorporates a Korean raw materials and technology. … one can also earn more and win more with ‘CDB Sithumina’. If one is a prudent saver, one also gets the bonus opportu- nity of winning with every additional Rs. 10,000/- Fixed Deposit one makes at any of CDB’s 34 outlets which are con- Odel Amex unveils new veniently spread across the country. The next CDB Sithumina quarterly draw will be in December 2011. opens rewards scheme The picture shows S.K. Ganeshan of Wellawatte symboli- cally receiving the keys to his brand new Zotye jeep. Odel opened its new five storey store in Wattala recently. American Express Cards in partnership with tion stated “We always strive to provide an A bright and entertaining opening inclusive of video map- Autogrill Lanka Limited (formerly Alpha Orient excellent shopping experience to our customers ping of the building drew large crowds to No. 350 Negombo Lanka Ltd) recently launched a promotion by providing them with genuine branded prod- Road, Wattala, the location of this latest outlet in the Odel rewarding cardmembers with electronic gift ucts at the best prices with great offers and chain. items in collaboration with Softlogic Holdings exceptional customer service. The exciting LED Comprising of 12,000 square feet of trend-defining shop- Limited. The promotion was launched on the 1st TV and Digital Camera promotion which we ping synonymous with the Odel brand, the new Wattala of September 2011 and every transaction made organized with our strategic partner, American store offers casual and formal wear for men, women and using an American Express Credit card for US Express will also help us achieve our objective children, as well as office wear, lingerie, bags, shoes, and dollars 85 or more at Autogrill Lanka Limited and I sincerely thank American Express for toys and has its own ‘Embark,’ ‘Backstage,’ ‘Souvenir’ and Duty Free store at the Bandaranaike coming on-board with us”. ‘Delight’ departments. The store is open seven days a week International Airport will be entered in to a Priyantha Talwatte, Deputy General from 10 am to 8pm. weekly draw as well as the Grand Draw. The pro- Manager, American Express Credit Cards, com- Five lucky shoppers at Odel Wattala to be chosen at a motion ends 31st October 2011. menting promotion stated “American Express draw, are to be rewarded with gift vouchers worth Rs. 5000 The lucky Cardmember winning the Grand Credit Cards is delighted to partner with each. Draw will walk away with a Samsung 46” 3D Autogrill Lanka Limited for the Third time this The ODEL chain in Sri Lanka presently comprises of a LED TV and 3 cardmembers will receive year, in a joint promotion where our mutual cus- department store at Alexandra Place, and outlets at Samsung 32” LED TVs as consolation prizes. In tomers are rewarded with truly valuable and Kohuwala, , Mount Lavinia, , addition one cardmember will receive their very rewarding gifts. On previous occasions we have , (Warehouse), Dickman’s Road, Ja- own Panasonic Lumix Digital Camera each rewarded our cardmembers with Samsung ela, , Crescat (Backstage), , week through the weekly lucky draw. Galaxy tabs and LED TVs and these opportuni- Rejuvenated: Singer Sri Lanka recently reopened its refurbished Singer , Wattala, Kandy and at the Bandaranaike Dimantha Kinigama, Chief Executive Officer ties have been well received by our Plus shop in Matara. The company’s Director Finance, Priyath Salgado International Airport. – Autogrill Lanka Limited, commenting promo- Cardmembers.” is seen here carrying out the first sale after opening the renovated outlet. Sampath Bank HSBC partners opens its 199th Motor Show branch HSBC has partnered with the Colombo “HSBC is delighted to partner this event as The busy urban township of Mount Lavinia, a bustling Motor Show for the second consecutive year to the Official Banker and Platinum Sponsor. The hub of activity at any given time of day and the center of become the Official Banker and Platinum Colombo Motor Show is one of the country’s development in Southern Colombo was the location for the Sponsor. The Bank will offer financial benefits premier motor shows, where visitors have the latest addition to Sampath Bank’s island-wide branch net- to help customers meet their lifestyle needs with opportunity to meet with experts in the industry work. The 199th branch of Sampath Bank was ceremonially Lifestyle loans offered at preferential interest and get first hand information on the latest cars declared opened at No. 294, Galle Road, Mount Lavinia. The rates, 0% easy payment schemes on credit cards and accessories available in the market. We occasion was graced by Aravinda Perera – Deputy and special benefits with selected merchants. hope all vehicle enthusiasts will look forward to Managing Director, Sampath Bank and other senior officials. The Colombo Motor Show hosted by Asia meeting with our bank representatives who will By opening this new branch in Mount Lavinia, Sampath Exhibition and Conventions Pvt Ltd, will take be able to provide them with multiple solutions Bank has established a strong presence in the coastal belt The picture shows Perera with Saman Herath – DGM place from 10.00a.m to 10.00p.m from Friday, 30 in purchasing their next motor vehicle or acces- from Kollupitiya to Panadura, covering all major towns, thus International Operations and Commercial Credit and Ms. September 2011until Sunday, 2 October 2011, at sories with a more affordable and convenient providing a greater accessibility and convenience to their Sepali Peiris – Branch Manageress, cutting the ribbon at the the BMICH. Entrance to the show will be free of financial plan,” said Nadeesha Senaratne, Head customers. auspicious time. charge for all HSBC credit cardholders. of Cards and Consumer Assets, HSBC. Top honours for ICASL member Shihan Kehelella Chartered Accountant Shihan Kehelella has scored the course comprises a wide new experience the method was very user friendly and to go up the corporate ladder; to be a global profession- top honours at the recently concluded Cambridge range of technical terms easily comprehendible. al one should have an international qualification like International Certificate in Financial English (ICFE) which is required for his “For international recognition, this is a key course ICFE which is widely recognized. I am confident that course held for the first time in the country at the day to day professional and I am very happy that I got the highest grading this programme at ICASL will reach greater heights Institute of Chartered Accountants of Sri Lanka. activities. which I am told is very rare, taking into account that while providing career opportunities for everybody in His sheer dedication and commitment to this course “My report writing skills this is a life time Cambridge qualification which is the field of Finance & Accounting.” deemed as awidely recognized international course have drastically improved highly valued all over the world,” he added. Cambridge ICFE is for individuals whose first lan- has led him to emerge as the highest scorer at the very since I took up this course Kehelella also received glowing commendation guage is not English and who need to use financial first Cambridge ICFE exam held by the British and I can now comfortably from his employer PricewaterhouseCoopers (PWC) English in order to perform effectively in business sit- Council. use more advanced English who mentioned that since the completion of the uations. It is a blended learning course with a mix of A student of St. Joseph’s College, Colombo 10 and too,” he added. Cambridge ICFE course the company has noticed a online and face-to-face learning, designed to be facili- presently employed at PricewaterhouseCoopers (PWC) He was also appreciative remarkable improvement in Shihan’s performance in tated by a lecturer.It comprehensively develops ability as an Audit Manager, Kehelella was encouraged to fol- of the lecturersof ICASL terms of his presentations and communication skills. across the four skill areas of reading, writing, listen- low this international course by his company as part who guided him and his colleagues and for the unstint- PWC said that Kehelella’s improved communica- ing and speaking. of their continuous investment in training and educa- ing support shown to them. “Unlike conventional lec- tion would mean better relationships with both inter- This flexible 100-hour course is designed to deliver tion for its employees. turers, we were even given their contact numbers nal and external clients. PWC being a service organi- 75 hours online learning with 25 hours face-to-face “After my advanced level examinations my ambi- including mobile numbers so we could contact them at zation finds it imperative that all its employees com- teaching. The exam consists of four papers, compre- tious was always to be a chartered accountant and I am any time for any guidance or support needed while fol- mand a good understanding of the English language. hensively covering the four communication skills: truly very proud of myself because I have been able to lowing this course,” he added. PWC was of the view that as a professional service reading, writing, listening and speaking. Each test is fulfill my ambitions.” Emphasizing on the course contents, Kehelella provider, effective communication in English is vital based on realistic texts, tasks and topics similar to Now armed with his new international qualifica- noted that the course taught professionals in account- and critical for its day today operations. those finance professionals would expect to encounter tion, this young chartered accountant is seeking ing and finance how to deal in a business environment “We firmly believe that the ICFE programme will in their daily working lives. greener pastures abroad. relating to auditing, accounting and tax matters etc. help enhance effective communication skills of our This course is open to all those who are in the “I have been in the industry for around six years while enhancing all 4 language skills. professional members& trainees as it is directly field of Finance & accountancy & however it is now and I am looking to progress higher in my career “The primary objective of this course was to impart related to our field. Further the fact that it is conduct- encouraged for the ICASL students at the post right now,and hoping to seek overseas employment the knowledge to us how to communicate all business ed by ICASL strengthens that trust on the benefits of strategic level as an optional component in the cur- soon,” he noted. matters to our clients effectively,and for me this the said programme,” PWC added. riculum. In considering its importance as a value Today,approximately 30 percent of the ICASL course went way beyond expectations and I am today- The CEO of ICASL, Aruna Alwis while congratulat- addition prior to the membership, the ICASL is membership which constitutes to over 4200 members, much more confident & armed with necessary busi- ing Shihan for his great achievement expressed, pleased to reimburse 75% of its course fee for the are serving in overseas as the ICASL qualification ness communication skills when it comes to using “We being the pioneers of introducing ICFE, we are Post Strategic level students on successful comple- commands global recognition. advanced Financial English and technical terms relat- extremely happy about the progress of the programme tion of the qualification. Those who are interested in Commenting on the course, Kehelella emphasized ing to accounting and finance,” he added. with all the students demonstrating first-rate financial gaining this valuable opportunity,a life time achieve- that this programme has definitely helped to improve He also stressed that it was the very first time he English language skills. We introduced this course in ment may join the next batch commencing on 9 his communication skills in his work environment as experienced online studying, but although this was a considering the enormous benefits that one could gain October 2011.