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Branding Manual Table of Contents Branding Manual Table of contents History . 3 Timeline . 6 Voice . 9 Logo . 13 Color . 21 Type . 25 Imagery . 31 Applications . 37 2 1 HISTORY 2 3 History Est. 1870. Cedar Point. People throughout the entire world the magnificent beach on the lake side of Cedar know about it. It’s the number-one rated Point. In the summer of 1870, local businessperson amusement park on the planet. It’s also the second Louis Zistel opened a small beer garden, bathhouse oldest amusement park in North America. With a and dance floor on the peninsula. He would bring history dating back to 1870, the classic amusement guests over to Cedar Point on his steamboat, Young park/resort on the shore of Lake Erie has seen its Reindeer, for the modest price of 25 cents. By the share of rides, roller coasters, trends and history. 1880s it was noted in the local paper that “sailing and Prior to 1870 the Cedar Point Peninsula was mainly bathing parties to Cedar Point are all the rage.” used for fishing and hunting. However, that all changed with an editorial in the local newspaper in 1867 calling on “some enterprising person” to utilize 4 5 Timeline Cedar Point debuts Power Cedar Point unleashed Tower, a 300-foot-tall Valravn, the tallest, thriller that either launches Cedar Point opens as a The classic Cedar Point The oldest operating roller The Gemini racing roller The world’s first coaster Cedar Point introduces Maverick, its fastest and longest dive its riders up 240 feet or public bathing beach. Cyclone roller coaster opens coaster at Cedar Point today, coaster opens as the to top the elusive 17th roller coaster, more coasters than roller coaster in the blasts them down 240 feet First passengers arrive along the beach. It is billed as the Blue Streak, opens. Western tallest and fastest scream 200-foot-tall threshold, any park in the world. Built by IntaRide, world! The Battle for at speeds of up to 50 mph. at Cedar Point Resort “Scientifically Built for Speed, Cruise (subsequently named machine on the planet. the Magnum XL-200, Maverick dips, turns and twists through Cedar Point, an all-new, “Thrill Ride: The Science on the Steamer, “Young Thrills and Safety.” Paddlewheel Excursions) also “North of Superior” opens. 5.5 acres in Frontier town. It was named interactive augmented of Fun” is shown in the Reindeer.” opens. was shown in the Cedar as the Best New Ride of 2007. reality game is debuted. Point Cinema. Cedar Point Cinema. 1870 1930s & 40s 1950s & 60s 1970s 1980s 1990s A New Millennium TODAY 6 7 VOICE 8 9 Voice Tag Line EXHILARATING FUN THRILL SEEKING The Roller Coaster Capital Of The World. “ROLLER COASTER CAPITAL OF THE WORLD” FAMILY FRIENDLY VACATION DESTINATION HAPPY Who We Are. Cedar Point in Sandusky, Ohio, is “The Roller Coaster Capital of the World®.” With an unmatched collection of 70 rides, including 17 roller coasters, kids’ areas, overnight accommodations, live shows, restaurants and more, it’s easy to see why Cedar Point is the world’s best amusement park destination. In 2017, Cedar Point introduces Cedar Point Shores Water Park, an 18-acre water-lover’s paradise with four new water attractions, shopping, dining and fun places for families to relax. 10 11 LOGO 12 13 Logo Black and white Logo Logo Description For the type I really wanted to get away from the basic san serif used in the current logo. I went with this super condensed tall round font, to represent the first giant dip of a tall Roller Coaster. I think it complements the mark very well with out over powering it. The main color I went with was to make it a little more family friendly as well as thrill seeking, which are my main descriptors. 14 15 Logo Spacing Logo Sizing Spacing should be at least the width of A two capital A’s, in Modula A Round OT put together AA AA Smallest size .75in in Width A A 16 17 Secondary Mark Rules for Use √ × Secondary mark Pattern, can be use large or small. It can only Secondary mark can be be used as a design accent and not as a used as a pattern. replacement for the Logo. 18 19 COLOR 20 21 Color break down Primary Pantone 717 CP RGB 243 . 231 . 14 CMYK 0 . 68 . 100 . 0 Hex # f37320 Secondary Pantone P 166-8 C RGB 235 . 231 . 14 CMYK 11 . 0 . 100 . 0 Hex # ebe70d (93% TINT) Secondary Pantone P Process Black C RGB 0 . 0 . 0 CMYK 0 . 0 . 0 . 100 Hex # 000000 (75% TINT) 22 23 TYPE 24 25 Type Type in use Modula Round Modula Round OT, Sans Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Modula Round OT, Sans Regular a b c d e f g h i j k l m n o p q r s t u v w x y z Avenir Next Condensed ABCDEFGHIJKLMNOPQRSTUVWZYK abcdefghijklmnopqrstuvwzyk Baskerville ABCDEFGHIJKLMNOPQRSTUVWZYK abcdefghijklmnopqrstuvwzyk 26 27 Type in use Type in use The Roller Roller Cedar Point Coaster 1 Cedar Point Dr. Sandusky, OH 44870 Capital (419) 627-2350 cedarpoint.com Of The World Avenir Next, Condensed Avenir Next Condensed, Medium Baskerville, SemiBold 28 29 IMAGERY 30 31 Imagery Imagery Open space The imagery of roller coasters used should have lots of open space, color and warmth. It should give off the feelings of a fun and thrilling vacation destination. The open space is also key for use in promotional materials as a place for copy to go. 32 33 Imagery Imagery People The imagery with people in them should feel warm and exciting. Photos should be taken from interesting angles, and include people on and off the rides having fun at the park. 34 35 APPLICATIONS 36 37 Main Site Social Media 38 39 Social Media Stationary 40 41 Letterhead & Business Card Letterhead & Business The Roller Roller Cedar Point The Cedar Point Coaster 1 Cedar Point Dr. 1 Cedar Point Dr. Roller Sandusky, OH 44870 Sandusky, OH 44870 (419) 627-2350 Coaster Capital (419) 627-2350 cedarpoint.com cedarpoint.com Capital CEDAR Of The Of 10/29/17 The Jane Smith World Target coporation POINT World 1000 Nicollet Mall Minneapolis, MN 55403 Dear Jane Smith, Ehenient aut et reperibearum rera sunt poressi nturis quia is am ducipsandae. Hil molorio imuscia sint es volor autem quam et volupti oritasp elitis re conecatecea 3.5" x 2" Business card, front. 3.5" x 2" Business card, back. quo dolorro blaborios ne voluptur si imuscimpor magnim dus dem iusape magnimu sandellant etur andi ditiae. Et ipsusda ndebit in rem. Nam volupit, omnihiciis debit omnia sum eosam, estrupi ciistiore proCae essus est, quiaepe lenduntiorum intur aci offici sunt laudit laccupienita provita quamus, tem volor apiciusdae. Itaestorum que rehenimusam, quibus reium aut ut reped quam vent liquos a sandel modis reicab ipsunt quia nes ni testotatia imaiorum ad qui ut peleste nducia volorem. Poreritatur restotatem qui ut ullut que ipsam ernata duciis ipsam coria doluptiistia comniscietur acipica boratinist amet volori cum ani aut am untusto enihilibus molendis idipsuntur secum audam dipienis disimolupta paribuscia ium di ilit, sitintus ratiam aturis excerum am volorum debistrum vendantoria nis et endic tem. Et ut faccum, quo et laboriossi quam, torum aut modis ea perum non parum Right align text, and center Back of letterhead is full eseque nus apedipit volute nulluptatis venit, ut aut voluptatem int. vent liquos a sandel bleed color, with tag line and modis reicab ipsunt quia nes ni testotatia imaiorum ad qui ut peleste nducia volorem. vertically box between header Poreritatur restotatem qui ut ullut que ipsam ernata duciis ipsam coria doluptiistia and logo on page. secondary mark. Do not ever print on back of letterhead. All the best, Jane Smith. CEDAR POINT 8.5" x 11" Letterhead 42 43 Tickets T-Shirts When necessary for clarity of logo over image, you may use a white box with 80% opacity behind the logo. 44 45 Banner Mug 46 47 Truck Pass 48 49 Billboard THE END 50 51 52.
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