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MEDIA WATCH March 2019 Visit St. Pete/Clearwater

BROADCAST Estimated Program Dates Notes Details Impressions UK: Visit Winter 2019 Co-Op 1/1/19 - 3/31/19 :30 TV Spots UK Digital TV -- Video :30 n/a Campaign / Fexy National Public Radio (NPR) Annual Campaign :: 2019 weeks of: 1/7, :15 Radio :15 Spot Schedule in key programs 44,127,300 Network Radio 1/14, 1/21, 2/4, 2/18, 3/4, 3/18/19 Phillies Spring Training TV Phillies Spring Training TV (12) :30 commercials 2/22/19 - 3/25/19 :30 TV & Radio & Radio Phillies Spring Training Radio (WPHT) (32) :30 commercials Twenty (20) :30 units in locally produced Union television game PHILADELPHIA Union Sponsorship broadcasts (airing on PHL17 and 6abc) & Two (2) :30 units in 3/2/19 -10/6/19 :30 TV Assets each of our fifteen (15) Bethlehem Steel FC games on Service Electric Sport WASHINGTON D.C. United Sponsorship One (1) :30 commercial spot- estimated at a total of twenty-four 3/3/19 - 10/6/19 :30 TV Assets (24) locally televised broadcasts in the 2019 season. (3) thirty-second (:30) commercial spots to be aired on all TAMPA BAY Rowdies Sponsorship Assets 3/9/19 - 10/19/19 :30 TV Rowdies regular season home game broadcasts One (1) Live Mention on the Rays Radio Network in (162) TAMPA BAY Rays Radio Network 3/28/19 - 9/29/19 :30 Radio Regular Season Games & One (1) :30 Recorded Spot on the Rays Radio Network in (162) Regular Season Games Phillies Regular Season Over-the-Air Television (NBC10) (20) :30 Regular Season commercials; Phillies Regular Season (NBCSP) 3/28/19 - 9/29/19 :30 TV & Radio Spot TV & Radio Sponsorship 2019 (40) :30 commercials; Phillies Regular Season Radio (WPHT) (1/3 pre/in/post) (162) :30 commercials :15 Produced TV schedule. 17 Spots/week -- M-F daily: (1) 6- ORLANDO: WESH (NBC) TV Annual Campaign :: 9/1/18 to 8/31/19 :15 TV Spots 7am, (1) 6-6:30pm, (1) 11-11:35pm; SAT (1) 8-10am Today 3,600,000 News Sponsorship Campaign Show, SUN (1) 8-9am Today Show :10 Live Feed TV set schedule. 16 Spots/week M-F daily: (1) 7- ORLANDO: WESH (NBC) TV Annual Campaign :: 9/1/18 to 8/31/19 :10 Live Feed TV Spots 9am, (1) 5-6pm; SAT/SUN (4x) 7-8am, SAT (1) 8-10am, SUN (1) 630,000 News Sponsorship Campaign 8-9am Weeks of: 1/7, 1/21, 2/4, 2/18, 3/4, Orlando Market: AC, Country, Rock, Soft AC, Classic Rock and ORLANDO: Radio Campaign :60 Radio Spots 5,800,000 3/18/19 News Weeks of: 1/14, 1/28, 2/11, 2/25, 3/11, ORLANDO: TV Broadcast Campaign :30 TV Spots Orlando Market: NBC, CBS, ABC, FOX, PBS & Cable 8,600,000 3/25/19 Orlando TV: WESH-NBC “Beach Getaway” TV Promotion/ 2/18 - 3/1/19 Digital and social activation. 2 trips for 2 125,000 Promotion Sweepstakes Orlando Radio: WMMO “Beach Getaway” Radio Promotion/ Broadcast with social activation, (60) recorded/live promotional 2/18 - 3/3/19 159,600 Promotion Sweepstakes mentions, digital and social activation. 1 trip for 2 Orlando Radio: WWKA “Beach Getaway” Radio Promotion/ Broadcast with social activation, (60) recorded/live promotional 2/18 - 3/3/19 105,500 Promotion Sweepstakes mentions, digital and social activation. 1 trip for 2 Orlando TV: WFTV-ABC “Beach Getaway” TV Promotion/ On-air 2 minute segment (on 3/20/19), Banner ads, social and 2/28 - 3/27/19 173,000 Promotion Sweepstakes contest page. 1 trip for 2 Radio Promotion/ Broadcast with social activation, (60) recorded/live promotional Orlando Radio: WPYO “Beach Getaway” 3/4 - 3/17/19 149,500 Sweepstakes mentions, digital and social activation. 1 trip for 2 TV Promotion/ Digital (150,000 impressions on website) and social posts. 1 trip Orlando TV: WKMG-CBS “Beach Getaway” 3/8 - 3/22/19 350,000 Sweepstakes for 2 Contest info and logo exposure on 24 Community Calendar TV Promotion/ Orlando TV: WOFL-FOX “Beach Getaway” 3/25 – 4/1/19 broadcast spots, Digital (50,000 impressions on website) and 1,250,000 Sweepstakes social posts. 1 trip for 2 Orlando TV: WFTV-ABC “Beach Getaway” TV Promotion/ On-air 2 minute segment (on 3/20/19), Banner ads, social and 3/28 - 4/24/19 173,000 Promotion Sweepstakes contest page. 1 trip for 2

PRINT Estimated Publication Dates Notes Details Impressions Florida Sports Foundation Spring Training February/March 2019 Full Page n/a 250,000 Guide MNI Food 360 Magazine Network: Eating March 2019 Issue Full Page Orlando Market Editions Only 49,840 Well, Food Network, Rachel Ray Everyday Media Max -Luxury Magazine Network: Architectural Digest, Bon Appetit, Conde March 2019 Issue Full Page Orlando Market Editions Only 66,000 Nast Traveler, Golf Digest, The New Yorker, Vanity Fair, Allure, Vogue Orlando Magazine March 2019 Issue Full Page City Magazine 31,626 Orlando Style Magazine March 2019 Issue Full Page Lifestyle Magazine 34,000 bvk 3.11.19 MEDIA WATCH March 2019 Visit St. Pete/Clearwater

Phillies Spring Training Pocket Schedule 2/22/19 - 3/25/19 Pocket Guide Ad Program Ad 250,000 Phillies Spring Training Program Ad 2/22/19 - 3/25/19 Full Page Program Ad 250,000 Blue Jays Spring Training Pocket 2/23/19 - 3/30/19 Pocket Guide Ad Program Ad 250,000 Schedule The Honda Classic Pairings Guide 2/28/19 - 3/3/19 Full Page Program Ad 50,000 - Front Page Ad 3/3/19 Strip Ad Front Page Newspaper-Main News 630,540 (Orlando) Arts Life Magazine 3/5/19 Full Page Dr. Phillips Performing Arts Center, Orlando /Fiddler on the Roof 50,000 Arnold Palmer Invitational Program 3/7 - 3/10/19 Full Page Program Ad Orlando Sentinel - Front Page Ad 3/10/19 Strip Ad Front Page Newspaper-Main News 630,540 Destination Magazine Orlando Sentinel 3/10/19 Gulf to Bay Destination Magazine Newspaper Topper 25,000 Insert Destination Magazine The Villages Daily Sun 3/10/19 Gulf to Bay Destination Magazine Newspaper Insert 38,400 Insert The American Men's 3/14 -3/17/19 Full Page Program Ad Tournament Destination Magazine Gainesville Sun 3/17/19 Gulf to Bay Destination Magazine Newspaper Insert 22,000 Insert Destination Magazine Ocala Sun Banner 3/17/19 Gulf to Bay Destination Magazine Newspaper Insert 16,000 Insert Globe Magazine 3/17/19 Full Page Spring Travel Issue 234,000 Orlando Sentinel - Front Page Ad 3/17/19 Strip Ad Front Page Newspaper-Main News 630,540 Orlando Sentinel - Front Page Ad 3/21/19 Strip Ad Front Page Newspaper-Main News 596,063 Orlando Sentinel - Front Page Ad 3/24/19 Strip Ad Front Page Newspaper-Main News 630,540 Times Magazine 3/24/19 Full Page New York Times Magazine: Voyages Issue 1,500,000 Rays Inside Pitch 3/28 - 5/5/19 Full Page Issue 1 Program Ad 50,000 Blue Jays Official Program 3/28 - 5/23/19 Full Page Issue 1 Program Ad 50,000

Phillies Regular Season Program 3/28 - 9/29/19 Pocket Guide Ad Season Program Ad 50,000

Phillies Regular Season Yearbook 3/28 - 9/29/19 Full Page Season Program Ad 50,000

Rays Program Ad 3/28 - 9/29/19 Pocket Guide Ad Season Program Ad 50,000 Orlando Sentinel - Front Page Ad 3/31/19 Strip Ad Front Page Newspaper-Main News 630,540 Visit Florida Magazine 2019 Annual Publication 2-Page Spread Ad National Distribution 450,000 Consumers and travel professionals in the UK, Europe, and Visit Florida Official Travel Guide 2019 Annual Publication Full Page 90,000 Visit Florida International Travel Guide 2019 Annual Publication Half Page English, French and German Versions 500,000 Central Pinellas Chamber Guide 2019 Annual Publication Full Page Local Distribution 50,000 Clearwater Beach Visitors Guide 2019 Annual Publication Full Page Local Distribution 50,000 Clearwater Beach & Gulf Beaches Fun 2019 Annual Publication Full Panel Ad Local Distribution 50,000 Map Clearwater Insider's Guide & It's Island 2019 Annual Publication Full Page Local Distribution 50,000 Beaches (Clearwater Regional Chamber) Palm Harbor Chamber Guide 2019 Annual Publication Full Page Local Distribution 50,000 Saftey Harbor Visitor Guide 2019 Annual Publication Full Page Local Distribution 50,000 St. Petersburg Visitors Guide (St. 2019 Annual Publication Full Page Local Distribution 80,000 Petersburg Chamber) Tampa Bay Beaches (St. Pete Chamber) 2019 Annual Publication Full Page Local Distribution 50,000 Guide Tampa Bay Visitors Guide 2019 Annual Publication Full Page National Distribution 150,000 Tarpon Springs Chamber of Commerce 2019 Annual Publication Full Page Local Distribution 20,000 Visitors Guide Treasure Island & Madeira Beach Visitors 2019 Annual Publication Full Page Local Distribution 50,000 Guide Upper Tampa Bay Directory & Community 2019 Annual Publication Full Page Local Distribution 50,000 Guide

DIGITAL Estimated Program Dates Notes Details Impressions UK Brand USA Co-Op Campaign 1/1/19 - 3/31/19 Web Banners Brand USA Co-Op Web Banners + Video Assets n/a

bvk 3.11.19 MEDIA WATCH March 2019 Visit St. Pete/Clearwater

UK: Visit Florida Winter 2019 Co-Op 1/1/19 - 3/31/19 Landing Page Expedia UK - Florida Landing Page Content & Images n/a Campaign / Expedia.co.uk Landing Page UK: Visit Florida Winter 2019 Co-Op Expedia.co.uk Banner Ads: 160x600, 300x250, 970x90, 728x90, 1/15/19 - 3/31/19 Web Banners n/a Campaign / Expedia.co.uk Banner Ads 468x60, 300x50 Video #1: Amazing Experiences the Gulf has to Offer -- 50,000 guaranteed views per market (watched >10 seconds) Served via NEW YORK, , , Starts 2/4/19 - runs until guaranteed Facebook to targeted markets via station sites - WESH Orlando; BOSTON, ORLANDO: Facebook Targeted Video Content 250,000 views fulfilled WCVB Boston; WJCL Savannah; WLWT ; WPTZ ‘My Custom Native Video NBC5’ , northern New York and 's Upper Valley. Video #2 Fresh Gulf Dishes You Have to Try -- 20,000 guaranteed views per market (watched >10 seconds) Served via NEW YORK, CHICAGO, ATLANTA, Starts 2/4/19 - runs until guaranteed Facebook to targeted markets via station sites - WESH Orlando; BOSTON, ORLANDO: Facebook Targeted Video Content 100,000 views fulfilled WCVB Boston; WJCL Savannah; WLWT Cincinnati; WPTZ ‘My Custom Native Video NBC5’ Vermont, northern New York and New Hampshire's Upper Valley. ORLANDO City Lions Sponsorship Assets 3/2/19 - 10/6/19 Web Banners Banner advertising (728x90) on the Orlandocitysc.com PHILADELPHIA Union Sponsorship Preseason social and videos; Halftime promotion and digital 3/2/19 -10/6/19 Web Banners Assets promotion WASHINGTON D.C. United Sponsorship Sweepstakes inclusion; Preseason Social Media integration; 3/3/19 - 10/6/19 Web Banners Assets website banner ads TAMPA BAY Rowdies Sponsorship Assets 3/9/19 - 10/19/19 Site Exposure Sponsor logo and hyperlink on Rowdies website. Homepage Roadblock Homepage Roadblock: runs for 24 hours once per month. 3/21/2019 Web Banners 200,000 WESH.com (NBC) Orlando 300x250, 728x90, 320x50 banner ads

OOH Estimated Program Dates Notes Details Impressions ORLANDO: Movie Theater Program 1/4/19-3/28/19 :30 Video Spots (10) Theaters/ 3 Vendors 868,200 ORLANDO: Bus Wraps 1/7/19-4/7/19 Bus Wraps (5) buses fully wrapped – Orange County Routes 12,600,000 ORLANDO: Transit Shelter Program 1/7/19-3/31/19 Posters (35) locations / 69" x 48" backlit 2,100,000 ORLANDO: Digital Billboard Network 1/7/19-3/31/19 Digital Billboards (13) boards – Rotating across 20 locations 25,600,000 Outside Stations: (38) Gas Stations / 30-second spot with sound / ORLANDO: Gas Station Digital Program 1/7/19-3/31/19 :30 Outdoor Video Spots 3,600,000 4-minute loop ATLANTA: Visit Florida Digital Billboard 1/7/19 - 3/31/19 Digital Billboards Visit Florida Co-Op/ (:10) ad message - 45 to 60 times per hour 15,000,000 Program BOSTON: Visit Florida Digital Billboard 1/7/19 - 3/31/19 Digital Billboards Visit Florida Co-Op/ (:10) ad message - 45 to 60 times per hour 12,000,000 Program CHICAGO: Visit Florida Digital Billboard 1/7/19 - 3/31/19 Digital Billboards Visit Florida Co-Op/ (:10) ad message - 45 to 60 times per hour 15,000,000 Program : Double-Decker Bus 1/28/19-3/24/19 Bus Wraps (4) Fully Wrapped Manhattan Double-Decker Buses 105,141,120 Wraps NEW YORK: LIRR/Metro North Commuter 1/28/19-3/24/19 Interior Posters (670) Interior Cards - system wide +300 space available bonus 26,137,716 Rail (246) Interior Rail Cards - System wide +492 space available NEW JERSEY: Commuter Rail 1/28/19-3/24/19 Interior Posters 7,841,315 bonus NEW YORK CITY: Urban Panels 1/28/19-3/24/19 Street Level Posters (22) Static Urban Panels (Manhattan Only) 97,600,000 z(570) Half Car Brand Trains (all interior cards on one side of NEW YORK: Brand Trains 2/4/19 - 3/3/19 Interior Posters 317,663,000 subway cars) NYC System Wide Program Pik-Nik, shoestring potato sticks will host a family focused Pik-Nik/ Aquaman DVD Release sweepstakes on over 1 million packages to promote the DVD 3/1/19 - 6/30/19 Packaging/ Promotion 1,000,000 Sweepstakes/Promotion release of Aquaman. Consumers will be invited to register to win a family getaway to St. Pete/Clearwater. 2 trips for 2 For all regular season Orlando City home games: One (1) minute of exposure via field side LED Ribbon; Two (2) minutes of exposure on the upper level fascia LED Ribbon; Minumum of ten ORLANDO City Lions Sponsorship Assets 3/2/19 - 10/6/19 In- Graphics (10) minutes of exposure on the in-stadium IPTV; One (1) approximately 3x20ft permanent backlit TV-visible/field facing sign on the upper level fascia on the East side. Goal of the Game Presenting Partner; Activations (7/3, 7/21 & 8/23/19) PHILADELPHIA Union Sponsorship LED Screen Graphics; Title Night Sponsor and Plaza Activation 3/2/19 -10/6/19 In-Stadium Graphics Assets (6/8/19)

bvk 3.11.19 MEDIA WATCH March 2019 Visit St. Pete/Clearwater

Sponsor Promotional Night (6/26/19) including social, stadium WASHINGTON D.C. United Sponsorship 3/3/19 - 10/6/19 In-Stadium Graphics LED graphics, program and e-newsletter inclusions plus more; Assets One benchside field board during all home matches Logo rotation on video board during pregrame and halftime for all Indy Eleven Sponsorship regular season home games; two minutes of LED Ribbon Board 3/9/19 - 10/19/19 In-Stadium Graphics Assets & Video Board first six games of regular season; Game entitlement (9/11/19) and season ticket holder game activation Static Field Board creative; LED creative; Video Content for main TAMPA BAY Rowdies Sponsorship Assets 3/9/19 - 10/19/19 In-Stadium Graphics board; Two (2) PA announcements; Game Entitlement (5/18/19) and activation PHILADELPHIA Phillies Sponsorship 3/28/19 - 9/29/19 In-Stadium Graphics Phanavision (Jumbo Video Board) (81) :30 commercials Assets One (1) Outfield Wall sign during Rays home games at Tropicana Field Left: 8'3"w x 8.5'h | Right: 19'2.5"w x 8.5'h TAMPA BAY Rays Sponsorship Assets 3/28/19 - 9/29/19 In-Stadium Graphics One (1) Half Inning Home Plate Rotator in (40) Rays Regular Season Home Games Two (2) 28" Modules Annual Campaign: (28) Displays across (4) passenger tunnels - ORLANDO MCO Airport Campaign Display Posters 41,900,000 12/31/18-12/30/19 Annual Domination Display Program at IP including: Elevator Wraps/ both levels & 10 Pole Banners, Elevator TAMPA BAY International Plaza Annual Contract Period: double-sided pole banners, 2 branded display counters with DM Wraps, Custom Counter 19,000,000 Mall Campaign 4/16/18 -5/19/19 distribution, Valet Area Branding, PLUS added value barricade with DM Distribution exposure. Annual Contract: Memorial Hwy, 100' N/O Cypress (S) - 14x48 Static Billboard/ TAMPA Airport Billboard Static Billboard 15,500,000 7/23/18-7/21/19 Illuminated 24-hours 100% Shuttle Inventory: (16) shuttles / (16) Airside Lobby Door Annual Contract Period: Display Posters/ Door TAMPA TPA Airport Campaign Wraps / (32) Baggage Claim LCD Screens / (7) Baggage Claim 53,009,376 1/14/19-1/10/21 Wraps/ Digital Displays Video Walls Annual Contract Period: 60-seconds of video time on (8) LCD Displays in the PIE CLEARWATER PIE Airport Campaign Digital Displays 2,650,468 2/12/18-2/11/19 Baggage Claim Area Annual Contract Period: Gainesville/Ocala: I-75 Billboard Program Static Billboards (3) Static Billboards 29,701,584 11/5/18 - 11/3/19

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