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Download Article Advances in Social Science, Education and Humanities Research, volume 354 2nd International Conference on Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019) Implementation of Green Tourism Concept on Glamping Tourism in Bali I Made Budiasa I Ketut Suparta I Wayan Nurjaya Tourism Departement Tourism Departement Tourism Departement Politeknik Negeri Bali Politeknik Negeri Bali Politeknik Negeri Bali Denpasar, Indonesia Denpasar, Indonesia Denpasar, Indonesia [email protected] [email protected] [email protected] Abstract—One of the currently trends in the world of namely flash packer or digital nomad of around 5 million tourism is Glamping. Glamping or glamourous / luxurious people, glam packer or millennial nomads who settle while camping are camping activities that do not neglect comfort and in a destination while working around 27 million people, and luxury. This study is aimed to identify implementation of the lux packers or luxurious nomads who wander in various green tourism concept in glamping sites in Bali. The approach instagramable world destinations by 7, 7 million people. The used is qualitative exploratory and descriptive research. The lux packers prefer to wander to forget the hustle and bustle of research location includes glamping sites in several areas in world activity and they prefer glamping amenities in natural Bali such as Bangli-Kintamani, Ubud-Gianyar, Uluwatu, tourist areas; lakes, mountains, beaches or rivers. Canggu, Mengwi-Badung, Jatiluwih-Tabanan, and Gerokgak- Singaraja. Collectiion of data through observation, interviews Glamping tourism has also developed in Bali which is the and documentation on destination components such as main gateway for Indonesian tourism. Some interesting attractions, accessibilities, amenities, and ancillaries. Samples glamping tourist destinations are marketed through online are determined purposively. The results of the study show that media. Based on searches on the internet, there are several the implementation of the green tourism concept includes glamping tourist destinations in Bali that are in Kintamani, environment responsibility, local economic vitality, cultural Bangli; Ubud, Gianyar; Uluwatu, Mengwi and Tuban / Kuta, diversity, and experiential richness. There are two of eleven Badung; Jatiluwih, Tabanan; Sambangan, Singaraja; and glamping sites in Bali apply green tourism that already Pejarakan / Gerokgak, Buleleng and Penginuman, Negara. certified by recognised bodies. Green tourism is an ideal concept for tourism Keywords— glamping; green tourism concept development. Glamping tourism that develops in several areas in Bali must be in accordance with principles of the I. INTRODUCTION green tourism. One of the currently trends in tourism that is the This study is aimed to identify green tourism components phenomena in the world is Glamping [1-6]. Glamping is in glamping destinations (glamping sites) in several areas in derived from a combination of two words i.e. ‘glamorous’ Bali. and ‘camping’ which means a form of camping using accommodation and facilities which are more luxurious than II. LITERATURE REVIEW traditional camping [7]. Glamping or glamourous / luxurious camping are A. Glamping camping activities that do not neglect comfort and luxury. According to Sakáčová [8], glamping is luxurious Glamping is related to nomadic tourism. Nomadic tourism is camping in remarkable nature-based settings. Glamping any activity or business related to culture of migration and appears as comfortable and most expensive services, lifestyle, which is associated with products, services, and includes the enjoyment of good food and beverage. experience in tourism. The market of this type of tourism is Glamping is divided into two, namely Resort Glamping and middle class aged 35-55 years with diploma or Caravan Glamping. Resort Glamping is done at a luxury undergraduate education. This was stated by D Gansukh, the resort, while the Caravan Glamping is glamping which is adviser to Mongolia's Minister of Environment and Tourism done by using a luxury caravan along the way. (UNWTO) [8]. In relation to motivations of people to travel, there are According to the history, glamping currently exists since three main motivations of glamping. the time of the Ottoman Empire. The Ottoman emperor built luxurious tents like palaces that could be moved with 1) Nature based tourism: Nature based tourism or close conveyances embellished with silk and other scarce things. It to nature are considered to be suitable in literary work of can be assumed as the preliminary of glamping history. It tourism [10-13]. It is related with tourist motivation. Meng, currently appeared at the beginning of 1990s, when rich Tepanon & Uysal divided nature based tourists into three travelers avoided to neglect the luxurious lifestyle during types in relation to particular motivation namely tourists who their safari tour in Africa [9]. visit parks motivated by beautiful and comfortable atmosphere; tourists who visit adventurous attractions mainly According to data at Indonesian Tourism Ministry, the pursuing self-recognition; and tourists who visit natural potential of world millennial tourists who travel as resort for relax and bond with family [14]. Lindberg backpackers or traveling tourists around the world reaches differentiates there are four kinds of nature-based tourists: 39.7 million. These tourists are divided into 3 major groups hard-core nature tourists who study and preserve nature; Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 210 Advances in Social Science, Education and Humanities Research, volume 354 dedicated nature tourists who want to study local nature, III. METHODOLOGY culture and history; mainstream nature tourists who travel This research uses exploratory and descriptive qualitative for extraordinary holidays; and casual nature tourists who approach. The research location includes glamping visit natural attraction unintentionally [15]. destinations in several areas in Bali such as Kintamani- 2) Luxury: One of the motivations of tourists in Bangli; Ubud-Gianyar; Uluwatu, Kuta / Tuban, and Mengwi- glamorous or luxurious camping is to consume luxury goods Badung; Jatiluwih-Tabanan; Melaya-Negara; and and services. It is said that tourists are willing to buy with Sambangan and Gerokgak-Buleleng. Data collection is done through observation, interviews and documentation on the more expensive price for luxurious product and services in destination area component of glamping sites namely the searching self-recognition [16-19]. The tourists look to be main picture, the attractions (something that attract glampers special and stand out among others [17, 20]. Other to the glamping sites), the accessibilities (condition of road motivation to pay for higher price is to ensure that the and transportation to get to the glamping sites), the amenities product and service are of high quality [16, 21, 22]. (accommodation and its facilities), and the ancillaries (supporting services) of the glamping sites in the above 3) Happiness: Happiness is one of the motivations for mentioned areas, related to green tourism components. people to do glamping. Such a positive feeling are very Primary information of glamping sites is taken from travel important because happiness creates healthier people and website and blogs through internet, continue to observation quality of life improvement in a social and professional on glamping location. Interview with the manager and staff settings [14, 23]. However, it can be said that healthier of glamping sites, directly or indirectly through mobile phone. There are about 21 glamping sites are existed, but people are happy people [23, 14]. The scientific only 11 are taken as samples due to limitation of time and investigation find that happiness has a good impact on one’s expenses. Presentation of analysis results with matrix or mental and phisical health [24-25, 23], and therefore worthy table, pictures and descriptions. and valuable scientific search [24-25, 15, 23]. Happiness can result in a more successful lives in personal and IV. RESULT AND DISCUSSION profession or careers and may help other people and society [27, 14]. Horáková [5] stated that the glamping businesses A. Result create chances for accommodation to attract adventurous Based on observations, interviews and documentation on tourists who used to stay in hotels. Cvelić-Bonifačić [28] the attractions, accessibilities, amenities, and ancillaries of stated from the glamping experts viewpoints (managers and the glamping sites in Bali, the results can be displayed as in equipment producers), glamping accommodation refers to Table I. wooden houses, forms of accommodation that are not B. Discussion normally filled with tents, the main feature is equipment and the amenities of top-level, high-quality services and with the Based on the data in Table I, almost all glamping sites in natural environment. Bali are included in the category of resort glamping, namely glamping which is carried out at a resort and there is no caravan glamping namely glamping by using caravan along As destinations, glamping sites can be seen from their the way. The attraction that is used as a mainstay by all destination area components, namely attraction, accessibility, glamping sites is natural scenery such as mountain view, amenity and ancillary [7]. lake, sea view, river view, jungle
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