Science, Technology and Development ISSN : 0950-0707

Covid 19 Effect on Indian Sports – A Study

*Dr. Hanumanthayya Pujari, Asst Professor, Dept of Physical Education and Sports Sciences, Karnataka State Akkamahadevi Women’s Univesity, Vijapura,

Abstract

The Covid-19 pandemic has brought the sporting economy to a shuddering halt. In India, the lockdown and its longer-term implications threaten the future of clubs, academies, leagues, support staff, all the people who help move the wheels of sport. In this paper author looks across the country's sporting ecosystem, from the big clubs to the neighbourhood academies, to see how they've been affected.

Sports sponsorship industry in India has been growing at a healthy CAGR of 12.8% over the last 10 years, with overall Sports Sponsorship market in India crossing the mark of INR 9,000 Crore for the first time1. 2020 was a year of Tokyo Olympics, T20 World Cup, Euro 2020 along with major tournaments like Vivo With most of the sports tournament either cancelled or indefinitely postponed, YOY growth / estimation for year 2020 pre COVID-19 will not hold true. While there are many speculations around Sports to be conducted for TV audience only with no fans or limited fans in the stadium, anything is a possibility at this point in time. But from an audience appetite standpoint, fans are hungry and waiting for live Sports is a universal language that connects people regardless of their origin, background, religious beliefs, economic Sports brings us together. Once the dust around COVID-19 settles down, sports will play a pivotal role in helping fans deal with the emotional stress, post-pandemic trauma and give people at large reasons to look forward to. Internationally, we’ve also witnessed rightsholders toying with gaming and virtual sports as a concept to keep athletes and fans engaged in the lockdown times (for example: UAE Tour launching cycling event namely ‘UAE Tour Mubadala Ramadan Virtual Challenge’ on virtual cycling platform Zwift). We see more of these pushing the envelope of virtual and real-world merger.

This situation is also an opportunity for sports in India is a sporting nation in the making with the sector showing strong growth in the last 6-7 years. At a world level, everything is a stand still. In this paper author intends to study effect of covid19 on need to focus on our athletes and performance of sports and have a strong vision for 2024 and 2028 Olympics. Mobile gaming will be the biggest gainers in the post COVID- 19 era.

Key words: India, covid19, sports, Olympics, virtual, academies, sporting, mobile gaming

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Introduction

In a parallel world, esports has been trying to emulate traditional sports for some time now to reach a larger and more mainstream audience. It had already become a billion-dollar industry pre-COVID pandemic with tournaments witnessing arenas filled with screaming fans and sponsors increasingly injecting monies in the ecosystem globally.

With the lockdown in place and millions forced to stay at home; esports has shifted to online format filling up the void for many of the LIVE sports’ hungry fans Playbook Keeping the above-mentioned context in mind, below is a suggested playbook for all stakeholders in the sporting ecosystem to come together and help each other out of the situation at hand. To continue the growth of this sector India needs to focus on its athletes and sports performance for a vivid comeback post the pandemic. While other sporting leagues are on hold and the Olympics have been pushed, mobile gaming is one segment which not only has witnessed a huge growth during the lockdown but also is poised to grow post the pandemic considering its lockdown-related user surge.

The Sarusajai Stadium in Guwahati turned into a coronavirus isolation centre. The global economic slump triggered by the Covid-19 pandemic could change the entire sports industry in ways thought unthinkable till now. Some sports will be hit harder than others. The economic structure of international cricket is likely to change and lower-ranked nations will face a crunch in funds. Sports like hockey stare at an uncertain future. “The key revenue generation for sports bodies is through licensing of television broadcast rights. With the stoppage in sporting events, it is likely that most sporting bodies will face financial hits. Indian cricket could be relatively better placed. Smaller countries like West Indies, Bangladesh and Sri Lanka could face challenges if their respective media contracts are not renewed,” said Manish Desai, partner in Deloitte India. Desai said sports other than cricket might find it harder to return to normal in India, because they do not have as deep financial pockets. Here’s how various sports have been hit by the coronavirus pandemic and resultant global lockdowns: Cricket stalled, India could get a bigger role Indian cricket saw the series against South Africa abandoned due to the virus and could see the IPL washed out, however, it could still emerge with a bigger role to play going ahead. Cricket is likely to see a return of the Big 3 revenue-sharing model, with the lion’s share going to India, England and Australia, a financial model originally devised to tide over the 2008 recession. Veteran South African administrator and former ICC chief executive Haroon Lorgat had told the Indian Express that this would mean a “battle for survival for weaker nations”. “Without enough cash flow, some nations might even struggle to meet basic expenditure and unless they are provided with support, there could be some casualties.” However, Deloitte’s Desai said there was no cause for alarm bells just yet. “The ICC could potentially assist low ranked countries to get on their feet once the crisis is over. We will have to carry some of us through this,” he said. Even the richest

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cricket boards are bracing for big losses. Cricket Australia stands to lose $174 million should the coronavirus outbreak derail the high-profile home Test series against India later this year. It now remains to be seen if India will play an extended series instead. There’s also the potential cancellation of the World T20 tournament. The cancellation of the IPL will cost the BCCI, the tournament’s broadcasters and the franchises at least Rs 3,000 crore. “All IPL franchises combined hire around 600 people, which includes freelancers and people on the payroll. Without any revenue coming in, their jobs will be impacted. That figure would be approximately Rs 10 crore,” an IPL team executive had told Indian Express. Then there’s the television deal with Star Sports with the board potentially having to return Rs 1,500 crore.

This, in turn, will have an effect on the Indian economy as well. The 2015 IPL contributed Rs 1,150 crore to the Indian GDP, the BCCI had revealed. Deloitte’s Desai pointed out that the loss would also be felt by industries linked to the tournament. “Even more than the cancellation of the IPL, the breaking of the chain of industries supporting sports is likely to hurt the Indian economy. Support staff, logistic companies, airlines and hotels are some of the sectors which could face the brunt,” he said. Football on hold The Indian Super League (ISL) final was held in an empty stadium in Goa on March 14. The I-League season was halted on March 15, with the Neroca vs Chennai City 2-2 draw becoming the last match of the season. The season was eventually called off with 23 matches left and Mohun Bagan were crowned champions. With many months to go before the start of the next season, Indian clubs have continued making moves on the transfer market during the lockdown. The FIFA U-17 Women’s World Cup, originally scheduled to be held in India in November 2020, has been indefinitely postponed. The FIFA U-17 Women’s World Cup, originally scheduled to be held in India in November 2020, has been indefinitely postponed. The FIFA U- 17 Women’s World Cup, originally scheduled to be held in India in November 2020, has been indefinitely postponed. (File Photo/PTI) India’s remaining World Cup qualifiers have been postponed.

Objective:

This paper attempts to explore impact of covid-19 on the overall sporting scenario and sports in India. Also attempts to study the future sporting guidelines

FIFA and world Sports bodies

We’ve already seen 20% increase in the monthly active users during the lockdown in India, with daily average session going up from 30 min. to 45 and frequency of these sessions increasing to 5-7 per day as against 3 sessions per day during pre COVID-19. Matches against Qatar, Afghanistan and Bangladesh were scheduled for the March-April window and there’s little clarity on when they will be played. The postponement of the U-17 Women’s Football World Cup, which was to be hosted in India in November,

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has also caused some concern, though FIFA has said that new dates will be identified at a more suitable time. After criticism, badminton screeches to a halt The All England Championships, which concluded on March 15, was the last event India’s major badminton stars participated in. Even then, there had been some voices which had said that the BWF, the world federation for the sport, was putting athletes in danger.

Since then, the BWF has postponed or cancelled all events in its calendar for the next few months. The Swiss Open, India Open, Malaysia Open and Singapore Open have been cancelled, so has the Polish Open scheduled for last week of March. In tennis, concern for lower-ranked players India was to take on Latvia in a Fed Cup playoff on April 17-18 but that has been postponed. With events getting cancelled in tennis, there has been a concern that lower-ranked players who depend on competitions will be financially hit. “If you’re not in the top 100, you will struggle,” had told this paper. India’s Sidharth Rawat, who is ranked 438 in the world, had said that he could sustain on his savings till September or October. “After that, I’ll be struggling,” he said. Among the Grand Slams, Wimbledon has been cancelled, while the has been postponed till September 20. Other Olympic Sports will see a hit in funding Olympic sports are divided into five categories, and each international federation receives money from the International Olympic Committee (IOC) depending on their audience and size, with those in top-most bracket receiving around $40 million and the lowest getting $7 million. With the postponement of the Games, the IOC is likely to freeze these payments. This, in turn, is set to affect the ecosystem of several sports in India. “It (the financial slump) will hit us. The question is how big will it hit us,” International Hockey Federation (FIH) CEO Theiry Weil had told this paper.

Athletics: Track and field athletes will be in for a hectic time in the summer of 2022, with three major competitions lined up over two months. The World Athletics Championships will be on from July 15-24, quickly followed by the Commonwealth Games (July 27-August 7) and the Asian Games from September 10. Among major events which were scheduled since March, The World indoor championships in Nanjing from March 13-15 has been postponed to March 19-21, 2021. The Doha Diamond League in Qatar on April 17 has been postponed. Archery: The World Cup in Guatemala City from April 20-26 has been canceled, as has been the World Cup in Shanghai from May 4-10.

Other sports : status

Boxing: The Asia-Oceania Olympic qualifiers, which were moved from Wuhan, China, to Amman, Jordan, were held from March 3-11. The Indian contingent came up with a record-breaking showing in Jordan. On their return to the country, they were screened at the Delhi airport and then became the first bunch of Indian athletes to go into quarantine in the aftermath of the coronavirus outbreak. The World Cup

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in Cologne, Germany from June 17-20 has been cancelled. Shooting: The World Cup in New Delhi from March 15-26 has been postponed to June 2-9.

The Olympic test event in Tokyo from April 16-26 has been cancelled. Table Tennis: The World team championships in Busan, South Korea, has been postponed from May 22-29 to June 21-28. The Asian Olympic qualifying tournament in Bangkok from April 6-12 has been postponed. Weightlifting: The Asian championships in Tashkent, Uzbekistan from April 16-25 has been postponed. Wrestling: The Asian championships were held in New Delhi from February 20-23, though China, North Korea, Turkmenistan teams withdrew. The Asian Olympic qualifying event from March 27-29 in Xi’an, China has been postponed. Like in many Olympic sports, this has put the qualification scenario for the next edition of the Games in turmoil. Hockey: Even before the pandemic, hockey had a hand-to-mouth existence in most nations, with the exception of India, Netherlands and Australia to some extent. But as this report pointed out, with top of the top nations struggling, combined with the current fragile situation of the International Hockey Federation (FIH) and an uncertain future, it is feared that the sport could be headed for a tumultuous period. The tour that the India women’s team was to undertake of China from March 14-25 has been cancelled. How sports will return “We will have to live with the threat of the coronavirus,” said Desai from Deloitte, and warned that sports might never return fully to the way it was before 2020.

It could also see the death of smaller sporting leagues and sports. Big sporting brands such as IPL, Manchester United and NBA will survive, said Simon Chadwick, director of the Centre for Eurasian Sport Industry at Lyon-based Emlyon Business School. “Smaller clubs, the smaller teams, the smaller organisations, the smallest sports, are saying we’re not in a position to sustain,” he said. The first step towards initiating a return to normal will be for the respective sporting bodies to sit with the government and chart out their road maps, Desai said. He said there were two ways in which the return to normalcy will play out. The first is that fans are allowed back and that social distancing norms are maintained in stadiums. Further breaking the playbook down and key takeaways in short: The post COVID-19 time is expected to define “new normalcy” which in turn will have a telling effect on all aspects of business including sports Keeping the fans engaged is an important KPI for a rightsholder & broadcaster.

Government lockdown COVID-19 impact

The lockdown times could be a perfect opportunity for both to make heroes off their fans Broadcasters should toy around with various non-live sport-ainment formats as the fan acceptability quotient is high right now. Innovative content formats need to be thought of between the talent and broadcaster to make the most out of a fan’s interest in some sporting Government partnerships in sports realm is the need of the hour. Government & sponsors have worked together beautifully as Public-Private-Partnerships. Post COVID-19

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time will call for many such initiatives Talent needs to make full use of the lockdown to enhance relationships with fans via social Live talent interaction on social media has caught the eyes of a large fanbase since the fans need to see some action happening between the talent instead of no-action. Gaming & virtual sports should definitely be in the consideration set for active fan engagement during current times taking a cue from how cricket world cup winner Ben Stokes engaged with his fans through F1 esports Vietnam Grand Prix. The above given playbook is a guide for stakeholders like talent, broadcasters, right holders, fans, sponsors and the government, who play a vital part in the sporting ecosystem. First came broadcast, then cable, now streaming.

COVID-19 : Future of sports

One of India’s most popular sporting events, the Indian Premium League, was cancelled this year due to the Covid-19 pandemic. The cricket tournament, which has sold its broadcasting rights for over Rs16,000 crore ($2.55 billion) to Star India for five years (2018-2022), would have possibly found more eyeballs this time than ever before as most parts of the country are under lockdown with television being the primary source of entertainment.

But the sports industry in India was not prepared with the right technologies to support a remote-production scenario. In fact, many in the industry often believed that it would be a while before technology that provides a reality-like virtual experience sees the light of the day. For instance, last year, when Tata Communications pitched its 360-degree video technology to potential clients, the response was that it was way ahead of its time. The company believes that Covid-19 has made such technology essential overnight. “This is probably the most disruptive and turbulent time that the sports industry has ever witnessed,” said Dhaval Ponda, global head for media and entertainment services at Tata Communications. “When sports events start happening again, the whole industry is going to take a giant leap forward in terms of technology.”

Tata Communications works with almost all sports federations in Asia and the US, and a majority of motorsports in Europe. The company also services at least 700 television channels across the US, Europe, Asia, and Africa. Ponda spoke with Quartz about the advantages of remote production technology, which allows teams sitting at faraway locations to produce and distribute a video feed worldwide within a matter of seconds. He also discussed how the tech needs for sporting content in India is different than other countries. Edit excerpts from the conversation: What is remote production technology and how is it important right now? Tata Communications Dhaval Ponda, global head of media and entertainment services at Tata Communications Up until now, production usually takes place with a group of 200 to 300 individuals working on site. This means a fairly large team ends up travelling almost 250 days a year

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because typically a global sport has about 20 events per annum. Many sports federations have been spending millions of dollars on just moving people on flights, which is also wrong for the environment given the higher carbon footprint it leaves.

Now, there are technologies that allow live video feed to get transported within milliseconds to a remote location where production teams can work on it. At the same time, the feed is distributed to households globally who are watching the sport on their televisions or other devices. Remote production becomes even more important at a time when broadcasting teams are locked down within their houses or in their cities. Many countries are looking to re-open sports events behind closed doors, and this technology can allow broadcasters to produce this content on video even while sitting thousands of miles away.

Conclusion

What does the future of sports events look like to you? A major impact of the pandemic is that the sports industry will be deploying digital tools significantly sooner than if time had taken its own course. Most events would take place behind closed doors for now, which means there will be no live audience and a majority of viewing will happen from home. This will mean more focus on broadcast and video production. Companies and federations will look at how to enhance this viewing experience via better apps or additional engagement features such as a 360-degree video. How will sporting content and the technologies needed for it be different in India as compared to countries? A significant trend in India is making the content more local and regional. So, whether it is the news or sports, especially the commentary, there is a need for localisation. This gets enhanced because of video streaming apps, which are looking to cater to regional audiences. German Bundesliga football will be the rare sports event to restart, on May 16, even as the COVID-19 pandemic rages on across the world. This brings up the question — how ready is India to resume sports action? Sportstar caught up with eminent sports personalities for their views.

Former National badminton champions and coach Tournaments can start only after September, but elite athletes have to start training now to be ready. But at the moment, no decision-maker is taking responsibility. More people are making a living out of sports, but no one is bothered. Countries like Australia have come out with clear guidelines to reboot sport, but here there is only fear. Sportspersons are the most health conscious people and will certainly take precautions. What bothers me is that sportspersons themselves are keeping quiet, and instead sending messages like ‘stay home and stay safe’. If Virat Kohli bats for the athletes, the whole country will listen. COVID-19 and sports: A corona-curtailed Test cricket season Terry Phelan, former Manchester City footballer and South United FC Technical Director I don’t expect to see football matches with packed crowds any time this year. The Bundesliga is set to resume, but

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is it really behind closed doors? You will still have around 300 people — players, club staff, groundstaff, tournament officials etc. — at the venue. No safety plan is fool proof; there is still risk involved.

When medical experts in India give the green light to resume playing, we can start by building confidence among kids, their parents and schools. Health comes first. Vinay Kumar, current Pondicherry player and former Karnataka captain With COVID-19 cases still on the rise, resumption of cricket any time soon is out of question. We do not have full knowledge about this virus yet. Unless a vaccine is discovered, the risk is too high. A player or umpire could be infected — that infected person may even be asymptomatic. Fielders and bowlers — purely by habit — will use saliva and sweat, which is dangerous. What happens if a player or umpire contracts the virus in his neighbourhood? It is impossible to monitor everyone all the time. Zeeshan Ali, Indian coach About 70% of tennis in India is recreational and such an activity will be the last to start.

For now, only see serious tennis players beginning one-on-one sessions. There are certain precautions to be taken: like marking tennis balls with player names for individual use and wearing gloves. These may have sounded ridiculous three months ago, but will be the norm. Within the country not many spectators come anyway and they can be distanced out. But it is going to be difficult because preparation is uncertain. If athletes are already staying together in training centres, they can train rather than just be confined to their rooms. But the problem is that fear has set in. You cannot lead a life in fear.

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