Players and Social Media 2018
January 2018 January Who succeeds and why? Who succeeds and Players andSocial Media: Players 20170719 WEURO ENG SCO 6052 by Ailura, CC BY-SA 3.0 AT 3.0 CC BY-SA Ailura, 20170719 WEURO ENG SCO 6052 by https://commons.wikimedia.org/wiki/File:20170719 at Available the file is licensed under This _WEURO_ENG_SCO_6052.jpg. license. Austria 3.0 Alike Share Attribution Commons Creative Introduction Current and future women’s football business managers, this study is made for you, to show you which are the players succeeding in social media and what best practices can be learned from them. Over the last years, Europe has become a privi- leged witness of the disruptive growth in wo- men’s football. TV channels, fans, tournaments, leagues, brands and media are adopting a more and more constructive and committed role. Especially in the digital area, where women’s football can find a precious and valuable tool to keep in the spotlight. Either in and outside the field, the enormous potential of growth suggests working on unique values as closeness, purpose or sport spirit, with the goal of ensuring this sport sustainability and fans’ excitement. 1 Players and Social Media Methodology This study has been carried out from the infor- mation gathered from the analysed players’ social media channels, members of the national teams that participated in UEFA Women’s Euro 2017. The data has been collected in the period starting from 21st November to 27th December of 2017. In the research, Facebook, Twitter and Insta- gram profiles from a total of 368 players, repre- senting 16 different countries, have been analy- sed.
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