April 24, 2017 | Vol. 70 No. 16 Read more at: minonline.com Top Story: How Media Brands Are Squeezing Revenue From Social Direct selling and custom programs lead efforts in a period of experimentation. The large shadow of the digital duopoly seems to darken everyone else’s prospects of profiting during the digital ad boom. But tales of Facebook's and YouTube’s notoriously stingy approach to revenue sharing with publishers don’t tell the whole story. Many major media brands are finding creative ways to monetize social reach without waiting around for the beneficence of the social giants. We asked some of the largest publishers populating our monthly Social Media Boxscores where they have seen the most revenue growth in the past year from their platform presence, and the response was almost universal: distribution of their own direct-sold brand integrations or branded content. Continued on page 5

Life After Print for Mental Floss Q&A with Publisher Amy Deutch and Editorial Director Ethan Trex. 2016 had its share of losses, but not all of them were tragic. Mental Floss, for instance, said good- bye to its print magazine at the end of the year, after a short, but fun, 15-year run. And while many were saddened or disappointed to see the unique magazine go, the brand pledged to forge ahead as a digital-only publication. To some in this industry, folding a print magazine can be interpreted as the beginning of the end, but the Dennis Publishing brand doesn't see it that way. In fact, it argues that shedding its print product opens new doors. With that in mind, we wanted to check back in on Mental Floss to hear how its digital-only life is going thus far and find out what's next. We reached out to Publisher Amy Deutch and Editorial Director Ethan Trex. Continued on page 2

Rodale launches MH Films As Part of a Broader Strategy Men's Health Editor-in-Chief Matt Bean reveals the impetus behind the new initiative. Matt Bean's overhaul of Men's Health continues with the introduction of MH Films. The editor-in-chief, who succeeded Bill Phillips last October, has emphasized multiplatform brand extensions as part of a wider push for the brand. With new web franchises, e-commerce initiatives, live content and an app on the way, MH Films is a piece of a much larger puzzle. The monthly series "provides an all-access pass to the fittest, weirdest and bravest men in the world," Bean tells min. "And in many cases, the print product is the jumping off point for these videos." Continued on page 11

In This Issue New Frontier Was Email the Breaking New March's Social Taste of Home 3 for Podcasting 4 Answer All Along? 5 Business in Social 6 Media Boxscores 12 Does it Live

© 2017 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com Life After Print for Mental Floss (Continued on page 1)

Editorial min: Now that Mental Floss is digital only, what new products have you developed VP, Content: Tony Silber for your partners? ([email protected]) 203/899-8424 Amy Deutch: The decision to fold the magazine wasn’t necessarily a difficult one. One of Group Editor: Caysey Welton the interesting things about us is that we have an ecosystem of about 20 million readers, ([email protected]) 203/899-8431 whereas the magazine only had 125,000. So now those print resources are being devoted Digital Media Editor: Steve Smith to video and the website, which is undergoing a redesign. We will also be focusing more on ([email protected]) branded content. 302/691-5331 Editorial Assistant: Jameson Doris ([email protected]) min: What about from an editorial standpoint, Ethan? Business Ethan Trex: We are really trying to stick with what works well for our digital audience. We Publisher: Roberta Caploe ([email protected]) don’t want to just pour products from the magazine over to the web. But we do want to keep Senior Director Market Development: that editorial spirit and maintain the trust we earned. The playbook is already there. Laurie M. Hofmann ([email protected]) Director of Event Operations & min: You had a unique niche in print, but there are so many digital publications with, Logistics: Kate Schaeffer dare I say, quirky, smart content. How does Mental Floss stand out? ([email protected]) Senior Marketing Manager: ET: Part of it is from our pedigree of having a magazine for years. It gave us credibility. You can Danielle Sikes ([email protected]) look at lots of sites on the web that make promises, but we have a 15-year history that people Marketing Coordinator: Zoe Silverman ([email protected]) know and know that it’s accurate. Senior Account Executive: AD: From a business standpoint, that legacy of being grounded in a print product is important. Tania Babiuk ([email protected]) But I think Mental Floss is about discovery. Maybe you weren’t aware of Mental Floss until Production someone shared a story, but once you found us you fell in love with the brand. Production Manager: Sophie Chan-Wood I think our unique voice is inviting. We aren’t snarky. We don’t talk down to our readers. While ([email protected]) we can distill key points from a complicated subject, it’s still a very inviting environment. Graphic Designer: Yelena Shamis ([email protected]) Contributing Editor, Analytics: min: What do you see as the biggest challenge for your brand in 2017? Stacy Hill ([email protected]) AD: I could get on a soapbox and talk about programmatic. I think it serves its place, but I Access Intelligence, LLC President & think publisher brands should matter. What we offer is great content in an environment that Chief Executive Officer: Don Pazour SVP, Media Group: Diane Schwartz is meaningful to the reader—and that’s what an advertiser wants. Our job in 2017 is to make Chief Operating Officer: the pendulum swing back towards the quality publisher. Heather Farley Subscriptions/Client Services: But in terms of our own challenges, we don’t have any endemic advertising. We aren’t an 888-707-5814 epicurean brand for instance, we have no endemic business because we're general interest List Sales: MeritDirect, 914-368-1090 ([email protected]) and cover a wide variety of topics. The beauty in that is we can go after every category, but Advertising: 203-899-8498 you have to slice and dice our research numbers. For instance, we have a lot of readers that Reprints: Wright’s Media, are pet owners and spend a lot of money on their pets. 877-652-5295 ([email protected]) ET: One of the great things of having the publishing team is we get those insights. We know Editorial Offices: 1761 Main Avenue, Norwalk CT, 06851; things about our readers anecdotally, but the research opens up fun opportunities for us edi- 40 Wall Street, 50th floor, New York, torially because we know we have those pet-owner readers and can make editorial content NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com around that and give value to our readers. Access Intelligence LLC, 9211 Corporate Blvd, 4th Floor, Rockville, MD 20850; Ph: 301-354-2000 Published min: Will video continue to be a growing priority for you? 2017 © by Access Intelligence LLC. ET: Video is such a broad term at this point on the web. It’s not even what it was two years Distributed via email and online. For email and postal address changes, ago. Every platform has its own requirement, and we're taking a different approach to each allow 2 weeks notice. Send to: Client one. We have a successful YouTube channel with over a million followers and it's mostly long Services or call 888-707-5814. For advertising info contact 301/ 354- form. Facebook is obviously different, it's people snacking on video when they’re on their 1629. Contents may not be reproduced in any form without written permission. phones. So now we want to shift towards service and maintain that Mental Floss sensibility. Subscription Rate: $1,199.97 AD: I think any content can lend itself to video. We can take an idea and add custom content and add a video component to it. I think what’s interesting is that the service editorial will create wonderful opportunities for our partners to tell valuable stories about their products.

2 Magazine Media’s Most Trusted Source Since 1947 4/24/2017 minonline.com STEVE SMITH'S REVIEWS Can The Live Vibe Refresh Podcasting? Podcasting has already reached its midlife crisis. Or maybe it’s a second midlife crisis, considering podcasting’s first-genera- tion craze seven or eight years ago. In any case, there’s an impulse to innovate, and one way is the live format. Edison Research reported that 24% of Americans say they have listened to a podcast in the last month (up from 21% last year) and weekly listener reach is now at about 15% (up by two points in a year). This modest but notable success of on-demand audio has spawned a tsunami of content that struggles to get noticed in a discovery system that is frankly terrible. The popularity of last year’s election-focused show “Keeping It 1600” by the former Obama Administration staffers Jon Favreau, Tommy Vietor and was notable. It took the standard panel discussion format of podcasting and infused it with real insider perspective, substance and witheringly fun partisanship. The trio also started one of the first media companies born on the back of a single podcast, . In addition to a podcast “,” Lovett is now hosting “” show, which is recorded live at an L.A. comedy club. Herein is one of the few genuinely new and interesting approaches to the format we’ve heard in podcasting this year. Lovett is a genuine wit. He and his guests review the news and react to audio clips in front of a live audience that gives the show a special energy. Lovett needs an audience, and so does podcasting. The laughs are energizing. There is also banter between him and the audience, which will quasi-heckle him and throw questions to the panel spontaneously. The podcast is also using an effective advertising host-read format. One of Lovett’s more serious partners does a straight read of the copy in light conversation with Lovett, who riffs Lovett or Leave It and jokes about both the product and the ad. Content A "Lovett or Leave It" demonstrates how much the genre needs re-energizing. Live perfor- mance does that, something that many podcasts themselves discovered in recent years by Monetization A going on the road and having live episodes. Final Grade A

CAMPAIGNS OF THE YEAR AWARDS Excellence in Marketing, Advertising & PR

Entry Deadline: June 15 | Final Deadline: June 22 min’s Campaign of the Year Awards honors outstanding achievement in marketing, advertising, and PR. The program recognizes exceptional work from publishers, agencies and brands in more than 48 categories spanning major ad verticals that use mobile, experiential initiatives, and social media as ENTER vehicles to launch and maintain successful product messaging. NOW! Winners and honorable mentions will be honored at an Awards Breakfast in New York City on September 13, 2017. LEARN MORE: www.minonline.com/campaigns-of-the-year-awards-2017/ Questions? Contact Senior Marketing Coordinator Zoe Silverman at [email protected].

29880 min COTY House Ad_7.5x4.75.indd 1 4/5/17 11:01 AM

4/24/2017 Magazine Media’s Most Trusted Source Since 1947 3 minonline.com STEAL THIS IDEA Paste Solves For Live Streaming’s Inner Arrogance Paste is testing a new approach for live-streaming discovery with the simplest idea: email. Sure, we’ve seen this before. Variety has used email as a tool for delivering real-time alerts to subscribers that a new stream is launching. But Paste super- charges the idea by leaning forward and backward in a single missive. On Sunday, it issues a schedule of the week’s upcoming “Paste Studio” livecasts, usually featuring familiar musical acts that perform in the Paste offices. At the same time the email also includes highlights from the previous week’s streams. -Bottom Line: Live streaming relies too much on random real time alerts from Facebook or Instagram that rarely fit neatly into people’s lives. In fact, Facebook continues to believe that consumers should adjust their behaviors to support the social giant’s business model rather than the other way around. Few of us are sitting around waiting for a live video show to pop up on our phones. Paste’s tactic is a good example of a media company understanding their audiences better than social platforms and repackaging the social experience into forms that adapt to their own users’ needs and patterns of consump- tion. Paste is solving for the randomness of live streaming with an advance schedule. At the same time, it’s also addressing discovery by bundling recent episodes for much easier access than the randomness of one’s social feed. We can only hope that other publishers mimic the spirit here. As powerful as the social feed and Facebook formats may be for distribution, social platforms remain highly scaled but relatively random discovery mechanisms that need to be shaped, repackaged and tamed by traditional media, which usually know media users better. Stop chasing social platforms and their format of the week, and consider instead how these innovations can be shaped and channeled to your own users’ routines and needs. Overcome Outstream Video Annoyance With Branded Content In its latest survey of ad response, IPG Media Labs and YuMe found that the outstream video ads that pop up and into text articles are generally unwelcome by users and less impactful (according to self-reporting). Fourty-six percent of desktop users and 60% of mobile users found the format interruptive, only slightly behind mid-roll ads and far behind pre-rolls. And 56% wanted to close the video immediately, suggesting a basic frustration with the format itself. This increasingly popular in-feed video format also lags considerably behind all formats in ad recall. The exception to outstream annoyance is branded media and contextual relevance. When the content of the outstream ad matched the context user tolerance leaped. When branded content was measured, it far outperformed standard outstream ad units. -Bottom Line: Rather than throwing third party ad servers at your articles to wring a few more pennies from your readers, the in-line video inventory could be a great opportunity to extend the reach of your branded-content initiatives. Content studios are always on the hunt for additional reach for their clients, and are often relying on social platforms. Do the math. Surely your own properties deliver a more engaged context for clients and the yield on that space should be higher for a campaign of your own design than the revenue share on a third-party video ad network. And, of course, there is the additional upside of improved user experience.

4 Magazine Media’s Most Trusted Source Since 1947 4/24/2017 minonline.com TOP STORY How Media Brands Are Squeezing Revenue From Social (Continued from page 1)

It’s critical to monetize the social ecosystem beyond traffic reach against a core demographic." harvesting. Jonathan Anastas, CMO at TEN: The Enthusiast Most publishers tout extensions of their own branded Network, says his company is “leveraging our editorial cred- content and integrations, but Rodale’s Runner’s World fo- ibility, passionate audience and social reach to scale the an- cuses on revenue sharing and the ability to extend the reach nouncements, launches and accolades for auto manufacturers.” of their clients. “Some of the newer social tools—such as For example, TEN’s recent Demon Live event for the new Dodge Facebook Instant Articles, Facebook Live, and Instagram Sto- Demon launch garnered 2.8 million views on Facebook, while its ries, in particular, have enhanced Runner’s World’s ability to video of a Range Rover unveiling at the New York Auto Show expand beyond our direct business,” says Associate Publisher captured more than 400,00 views on YouTube alone. Paul Collins. “They’ve contributed to year-over-year revenue Another interesting social monetization strategy comes growth. Aligning partner objectives with an engaging viewer from Bonnier, in the form of short clips that run across plat- experience has been key to our success, creating a win for all forms. Andrew Leisner, SVP of the Bonnier Motorcycle Group, involved—brand, advertiser and audience.” explains how his division “used one-minute social-specific Meanwhile in the more traditional traffic-grabbing social videos to substantially increase paid editorial integration for channels, many magazine media brands enjoyed some big companies such as Harley-Davidson, Nissan, Suzuki and engagement wins in March. [See Boxscores on page 7.] Indian. Millions of views—almost all organic—were gener- Self’s online performance continues to make the case for ated from these videos, which could be played with or with- life after print. As its last issue faded from newsstands, the out sound on Facebook, Instagram and Twitter.” brand was on an Instagram roll, posting 1,710% growth in For Hearst, the social ecosystem has become an impor- engagement. This comes in part through Self’s testing Insta- tant audience extension for the content it creates for spon- gram Stories, but the reasons may have run deeper. Editors sors (discussed in the April 17th issue of this newsletter). chose this channel to highlight inspiring women through vid- “Our branded content is created at the same levels of qual- eos, such as Hijabi fitness trainer Zehra Allibhai, which drew ity as our purely editorial content, and increasingly, we are 100,000 views. A bold image of a young double mastectomy producing it with social distribution in mind, as a great com- patient sparked a massive conversation as well. Despite the pliment to on-site distribution,” says Chief Revenue Officer addition of links in Stories, Self continues to work natively on Todd Haskell. “With the massive following our brands have Instagram to keep its users engaged there and exposed to the on Facebook and Instagram, these are the natural platforms full range of content the brand carries. for us to monetize our footprint with branded content. Most For a magazine brand that caters to the proverbial 1% of importantly, this delivers a great experience for our readers highest-end consumers, duPont Registry has an outsized so- on these platforms, and for the advertisers with whom we cial audience of over 6.5 million Facebook followers and en- collaborate around these programs.” gagement activity that was second only to Food Network in Rodale’s Women’s Health has similarly focused on social- our March data set. Videos of supercars and “duPont Registry media revenue. “In the past year, we’ve seen great success Live” streams are driving engagement and word of mouth. in monetizing our social channels, specifically through the Bauer’s Closer is in social growth mode too, following in use of Facebook Live,” says National Digital Director Lindsay the footsteps of its sister pubs like InTouch and Life&Style. Nickens. And with a 58% growth in Instagram followers in It led among magazines in Instagram follower growth (+13%) the last year, “We’ve also begun to monetize partnership op- in March and among the top ten in Facebook engagement portunities through Instagram Stories.” growth (+171%). Facebook and YouTube may remain the kings of reach, but It will be interesting to watch this coming year whether Condé Nast singles out Snapchat as an increasingly impor- major publishers increase focus on diversifying audience de- tant channel for revenue. General Manager for Digital Mark velopment to reduce dependence on Facebook’s forever ca- Starker says, “Snapchat’s products provide our brands a new pricious algorithms. destination for millions of users to consume custom content Steve Smith covers digital trends and innovations as min's digital media editor. experiences and directly provide our marketing partners with Send him tips or feedback: [email protected]

4/24/2017 Magazine Media’s Most Trusted Source Since 1947 5 minonline.com Top 10 Most Engaged Magazine Media Brands: March 2017 - Facebook

% % % Total Difference % % % Difference Publication Followers Difference Posts Difference Engagement in Total Favorites Difference Replies Shares Difference in Replies in Followers in Posts Activity Engagement in Favorites in Shares Activity Food Network Magazine 15,682,676 9.97% 310 -10.92% 11,687,230 57.89% 6,302,126 56.55% 725,476 54.51% 4,659,628 60.29% DuPont Registry Auto 6,566,200 0.33% 518 28.22% 7,001,354 -18.83% 6,781,473 -19.01% 26,329 -21.84% 193,552 -11.45% Country Living 4,199,804 2.67% 911 53.89% 6,162,029 33.72% 3,734,766 30.06% 375,210 96.46% 2,052,053 32.75% National Geographic 43,911,541 0.68% 308 3.36% 5,913,806 2.18% 4,683,583 -1.37% 156,342 2.66% 1,073,881 21.06% Entertainment Weekly 4,197,418 1.75% 1,734 65.93% 4,186,918 40.41% 3,106,004 37.38% 300,222 79.40% 780,692 40.98% People 6,845,345 0.83% 1,167 77.63% 3,767,509 46.22% 2,666,744 32.38% 302,818 86.47% 797,947 99.63% Time 12,021,094 2.33% 1,521 71.48% 3,084,828 30.64% 2,180,491 29.63% 263,856 31.83% 640,481 33.68% Teen Vogue 5,937,382 0.93% 1,917 122.13% 2,795,193 61.42% 2,573,446 59.91% 79,676 164.31% 142,071 54.13% Marie Claire 3,300,537 7.56% 1,319 60.66% 2,675,896 120.20% 1,168,302 34.93% 330,084 357.47% 1,177,510 324.85% Elle 4,775,335 2.43% 1,276 55.80% 2,643,033 22.31% 1,798,056 13.85% 200,651 158.20% 644,326 27.86%

Top 10 Most Engaged Magazine Media Brands: March 2017 - Twitter

% % % Total Difference % % % Difference Publication Followers Difference Posts Difference Engagement in Total Favorites Difference Replies Shares Difference in Replies in Followers in Posts Activity Engagement in Favorites in Shares Activity The Economist 19,643,597 4.22% 3,157 6.19% 805,029 19.53% 438,030 20.37% 22,734 0.21% 344,265 20.00% Time 13,482,602 2.76% 3,322 5.49% 687,214 4.84% 426,348 5.03% 28,919 16.84% 231,947 3.17% The New Yorker 7,541,896 1.76% 1,587 12.16% 529,414 6.94% 303,754 0.39% 11,209 -1.29% 214,451 18.40% Vogue 12,621,424 1.18% 2,808 0.93% 504,311 -3.15% 342,831 -12.33% 3,968 -20.51% 157,512 26.34% People 7,665,404 0.99% 3,612 15.18% 498,687 -31.75% 368,332 -22.73% 12,406 6.26% 117,949 -51.32% Entertainment 6,216,724 1.76% 3,364 8.90% 492,423 -20.83% 318,816 -10.67% 7,129 -8.46% 166,478 -35.29% Weekly National Geographic 16,462,788 4.05% 381 6.42% 488,531 21.36% 343,938 21.76% 3,949 15.00% 140,644 20.57% Rolling Stone 5,781,765 1.46% 1,430 -0.76% 442,614 -14.79% 304,733 -13.81% 6,182 -13.43% 131,699 -17.05% Sports Illustrated 1,636,830 0.94% 3,007 -0.20% 422,372 3.55% 229,776 5.70% 7,153 2.52% 185,443 1.05% Forbes 12,260,359 3.29% 2,026 13.50% 359,505 0.57% 215,003 5.11% 8,397 -9.13% 136,105 -5.26%

Top 10 Most Engaged Magazine Media Brands: March 2017 - Instagram

% % % Total Difference % % % Difference Publication Followers Difference Posts Difference Engagement in Total Favorites Difference Replies Shares Difference in Replies in Followers in Posts Activity Engagement in Favorites in Shares Activity National Geographic 73,868,816 4.42% 293 25.21% 139,296,964 38.60% 138,687,382 38.76% 608,836 11.63% 746 -89.87% National Geographic 16,291,408 5.28% 154 4.05% 30,881,242 19.23% 30,735,172 19.18% 128,414 21.99% 17,656 209.86% Traveler Vogue 15,130,375 3.48% 109 13.54% 7,325,802 10.03% 7,287,934 10.05% 36,905 5.75% 963 98.15% People 2,970,463 4.07% 232 -13.75% 5,018,325 -16.69% 4,941,845 -16.87% 76,480 -2.51% 0 -100.00% Playboy 5,912,967 2.40% 130 1525.00% 3,983,380 1115.67% 3,968,929 1115.23% 14,403 1303.80% 48 4.35% Food Network 4,176,240 3.75% 116 -11.45% 2,529,304 -6.74% 2,497,366 -6.80% 31,677 -2.85% 261 605.41% Magazine Teen Vogue 2,079,290 2.81% 107 7.00% 2,493,441 10.38% 2,475,121 10.28% 18,292 25.74% 28 -55.56% Vanity Fair 2,803,271 4.30% 102 -10.53% 2,464,650 -3.11% 2,448,900 -3.09% 15,750 -6.26% 0 Conde Nast Traveler 1,273,453 3.91% 131 11.02% 2,302,720 16.54% 2,279,991 16.43% 19,456 11.45% 3,273 2254.68% Sports Illustrated 996,381 1.70% 359 50.21% 2,063,723 52.31% 2,034,921 51.94% 28,802 84.26% 0

6 Magazine Media’s Most Trusted Source Since 1947 4/24/2017 minonline.com min Social Media Boxscores March 2017 - Facebook, Twitter and Instagram

% % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2017 2017 2017 2017 2017 AARP Facebook 1,704,043 2.04% 64 36.17% 443,053 257.19% 27,588 346.84% 169,240 455.78% Twitter 114,935 3.19% 117 51.95% 7,327 75.75% 183 112.79% 6,915 265.49% Allrecipes Facebook 2,800,141 2.00% 377 3.57% 352,530 12.85% 20,715 35.66% 409,697 -8.04% Instagram 247,100 3.98% 47 56.67% 61,983 62.60% 767 23.51% 201 20000.00% Twitter 59,208 0.82% 20 -82.46% 245 -81.31% 4 -88.89% 127 -76.91% Allure Facebook 950,193 16.52% 1,386 67.59% 928,021 199.29% 89,089 144.15% 967,667 320.94% Instagram 410,133 3.84% 120 -14.29% 211,928 -7.07% 4,274 19.02% 1,817 36240.00% Twitter 483,915 3.06% 1,777 -8.59% 37,902 -7.67% 643 0.63% 17,505 -79.87% American Photo Facebook 43,396 0.03% 21 -78.57% 100 -77.63% 4 -71.43% 8 -91.11% Twitter 75,653 0.01% 2 -88.24% 20 -88.44% 0 0.00% 16 -91.53% Architectural Digest Facebook 4,098,857 0.22% 746 32.50% 643,338 -0.42% 7,605 0.00% 55,742 7.09% Instagram 1,636,768 6.27% 94 10.59% 1,224,104 18.12% 8,186 12.41% 1,092 21.60% Twitter 1,685,496 9.18% 506 28.43% 24,304 -9.84% 315 9.38% 9,439 6.86% Automobile Facebook 1,135,623 0.09% 337 47.16% 184,028 -2.17% 1,042 -9.00% 3,985 15.51% Twitter 151,689 3.87% 207 53.33% 2,264 70.35% 45 32.35% 764 35.70% Autoweek Facebook 75,181 0.51% 508 20.95% 12,385 27.56% 1,095 24.29% 1,354 38.02% Instagram 7,594 5.77% 22 2100.00% 1,677 3005.56% 67 2133.33% 0 0.00% Twitter 138,135 3.47% 503 -1.57% 3,117 23.20% 168 4.35% 1,189 -8.47% Backpacker Facebook 427,147 0.80% 90 21.62% 26,853 -39.33% 2,104 -32.46% 8,368 -41.19% Instagram 454,234 1.74% 5 -61.54% 33,076 -69.00% 249 -59.31% 0 -100.00% Twitter 117,754 1.27% 58 -15.94% 1,622 -26.14% 36 -41.94% 979 8.06% Better Homes and Gardens Facebook 3,971,681 0.40% 1,416 75.03% 570,582 53.88% 25,768 68.12% 300,275 97.91% Twitter 429,677 7.44% 1,929 10.80% 24,206 44.54% 230 44.65% 11,663 31.52% Bicycling Facebook 429,263 1.11% 1,027 64.06% 86,626 45.56% 5,262 56.33% 18,701 42.15% Instagram 179,199 1.82% 21 75.00% 18,633 94.56% 208 54.07% 179 496.67% Twitter 150,344 0.54% 707 12.76% 9,403 12.58% 240 11.63% 5,197 13.42% Birds & Blooms Facebook 863,541 0.22% 186 61.74% 339,471 4.44% 4,923 -15.54% 60,584 33.38% Instagram 6,957 0.64% 1 -88.89% 442 -90.87% 4 -93.75% 0 -100.00% Twitter 15,288 0.63% 48 41.18% 407 6.27% 7 -36.36% 307 45.50% Bloomberg Businessweek Facebook 2,383,927 0.13% 113 -84.41% 38,920 -87.46% 4,290 -84.81% 13,293 -88.47% Twitter 1,487,057 1.10% 932 45.40% 9,283 -3.85% 754 -0.40% 8,115 -9.08% Boating Facebook 163,366 1.02% 171 -3.39% 18,767 -36.71% 646 -48.15% 3,592 -26.01% Twitter 32,237 1.03% 16 -50.00% 58 -63.06% 3 -25.00% 111 -39.34% Bon Appetit Facebook 1,781,489 3.44% 563 23.19% 239,325 -18.86% 21,495 -38.55% 120,376 -33.80% Twitter 2,187,126 8.53% 1,027 10.31% 100,184 21.51% 1,579 18.45% 29,325 3.79% Brides Facebook 2,219,840 0.07% 1,001 67.11% 283,669 4.23% 19,035 39.43% 28,591 18.65% Twitter 203,623 0.62% 415 7.51% 5,704 40.08% 104 103.92% 2,096 18.22% Car and Driver Facebook 2,253,631 0.26% 289 4.33% 154,347 3.09% 13,998 7.35% 18,635 9.30% Twitter 638,766 7.76% 133 -22.22% 6,518 -3.28% 293 21.58% 2,164 -9.91% Car Craft Facebook 1,537,093 -0.08% 140 44.33% 66,091 105.44% 1,605 4.42% 6,885 65.50% Instagram 45,386 1.35% 24 166.67% 8,402 138.69% 84 236.00% 36 NA Twitter 2,317 1.49% 10 233.33% 42 250.00% 7 NA 4 -33.33% Closer Facebook 71,017 3.37% 1,063 69.00% 16,440 191.75% 1,174 107.05% 1,070 55.75% Instagram 41,652 13.12% 137 -20.81% 107,070 -34.25% 2,268 -23.76% 18 NA Twitter 3,609 1.35% 259 17.73% 694 -41.63% 27 12.50% 150 -42.53% Coastal Living Twitter 62,421 0.29% 513 7.55% 7,160 23.51% 194 133.73% 2,602 39.29% Conde Nast Traveler Facebook 1,249,597 4.03% 757 36.15% 868,107 -7.19% 48,572 -5.71% 177,494 0.38% Instagram 1,273,453 3.91% 131 11.02% 2,279,991 16.43% 19,456 11.45% 3,273 2254.68% Twitter 2,263,522 8.46% 833 2.46% 50,453 34.34% 692 18.29% 26,605 -17.04% Consumer Reports Facebook 803,970 3.16% 816 44.17% 107,242 75.14% 12,360 62.72% 86,684 56.66% Twitter 259,993 0.28% 795 18.66% 3,594 28.91% 109 -5.22% 2,945 30.14% Cooking Light Facebook 6,438,330 0.45% 680 19.30% 522,174 -0.84% 18,700 3.86% 302,437 17.70% Twitter 201,445 0.87% 575 16.87% 12,780 32.33% 138 39.39% 4,528 21.66% Cosmopolitan Facebook 8,681,991 0.06% 122 -86.10% 108,771 -92.32% 18,484 -93.40% 24,286 -93.56% Instagram 2,013,226 3.49% 96 966.67% 1,227,773 690.99% 31,965 376.95% 30 -92.91% Twitter 1,609,519 0.02% 239 -92.51% 13,710 -92.43% 294 -91.39% 5,347 -93.18% Country Facebook 69,524 0.31% 50 31.58% 2,085 12.82% 100 108.33% 724 -31.89% Country Living Facebook 4,199,804 2.67% 911 53.89% 3,734,766 30.06% 375,210 96.46% 2,052,053 32.75% Twitter 508,031 8.38% 615 -24.54% 9,796 -18.29% 180 0.00% 4,817 -12.48% Cruising World Facebook 121,873 0.59% 68 -31.31% 10,405 -43.15% 302 -51.83% 1,650 -22.68% Twitter 6,835 0.83% 67 -26.37% 231 -9.41% 3 50.00% 161 -16.15% Cycle World Facebook 547,877 0.10% 182 -15.74% 37,734 -11.94% 1,883 9.92% 2,806 -32.52% Twitter 42,715 1.01% 411 -1.67% 3,830 -7.38% 54 -40.00% 5,500 14.70% Departures Instagram 31,908 6.81% 54 -5.26% 14,869 23.91% 324 18.25% 1 NA Twitter 35,562 0.66% 193 12.87% 570 42.86% 7 16.67% 245 51.23% Dirt Rider Facebook 638,619 0.25% 138 22.12% 100,284 -12.38% 1,702 -26.22% 4,511 -9.02% Instagram 156,364 2.15% 170 13.33% 246,115 13.37% 994 71.68% 13 1200.00% Twitter 23,492 0.54% 145 19.83% 726 55.79% 7 0.00% 119 -31.21% DuPont Registry Auto Facebook 6,566,200 0.33% 518 28.22% 6,781,473 -19.01% 26,329 -21.84% 193,552 -11.45% DuPont Registry Home Facebook 337,458 0.30% 81 37.29% 6,950 19.07% 47 38.24% 468 19.69% Instagram 646,991 0.14% 115 3.60% 686,791 -0.56% 2,764 -5.08% 101 -25.74% Dwell Facebook 841,632 2.68% 1,137 111.34% 615,704 37.04% 7,640 60.13% 55,942 50.26% Twitter 1,107,988 4.26% 174 18.37% 3,592 36.47% 58 -7.94% 1,447 3.21%

4/24/2017 Magazine Media’s Most Trusted Source Since 1947 7 minonline.com % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2017 2017 2017 2017 2017 EatingWell Facebook 2,825,157 1.07% 306 34.21% 266,624 -3.16% 12,550 -35.93% 177,903 -31.21% Twitter 121,424 0.39% 284 33.33% 4,139 7.03% 35 12.90% 1,539 -13.10% Elle Facebook 4,775,335 2.43% 1,276 55.80% 1,798,056 13.85% 200,651 158.20% 644,326 27.86% Instagram 2,551,469 3.80% 127 -3.79% 1,420,790 -8.73% 9,160 0.09% 251 457.78% Twitter 6,401,889 1.68% 2,688 -17.57% 145,853 -29.11% 2,828 -32.87% 46,976 -38.35% Elle Decor Facebook 3,470,883 0.89% 1,371 79.45% 1,599,893 32.49% 15,045 54.36% 112,418 55.51% Twitter 378,277 1.69% 194 -33.33% 2,394 -29.88% 30 -46.43% 1,508 -20.88% Entertainment Weekly Facebook 4,197,418 1.75% 1,734 65.93% 3,106,004 37.38% 300,222 79.40% 780,692 40.98% Instagram 690,076 0.28% 13 -94.56% 61,058 -95.87% 807 -95.22% 25 -82.39% Twitter 6,216,724 1.76% 3,364 8.90% 318,816 -10.67% 7,129 -8.46% 166,478 -35.29% Entrepreneur Facebook 3,264,932 0.73% 1,301 68.74% 258,165 49.68% 10,562 13.02% 103,630 35.31% Twitter 2,921,965 2.61% 2,192 6.93% 141,269 31.71% 1,368 9.79% 86,425 16.72% Esquire Facebook 1,125,072 1.43% 713 27.78% 299,368 25.39% 31,272 66.44% 155,758 168.45% Twitter 405,846 1.17% 2,200 -12.14% 39,922 3.57% 1,587 -8.69% 53,058 -90.00% Essence Facebook 2,477,930 0.44% 1,544 60.17% 1,879,876 6.34% 66,618 22.59% 453,117 52.62% Instagram 1,186 7.23% 3 -25.00% 87 45.00% 4 0.00% 0 0.00% Twitter 258,601 1.46% 2,094 -0.05% 98,770 -20.94% 2,081 -11.78% 136,015 -75.97% Family Circle Facebook 844,000 -0.16% 69 11.29% 7,613 -22.98% 686 -33.40% 1,948 -37.14% Twitter 187,007 0.19% 58 9.43% 150 -22.28% 2 -60.00% 84 -25.00% FamilyFun Facebook 597,590 -0.06% 161 -1.23% 13,254 -3.43% 882 4.63% 8,484 13.54% Instagram 22,190 1.07% 43 0.00% 4,723 3.12% 136 22.52% 45 NA Twitter 65,908 1.38% 232 4.50% 408 16.57% 11 -21.43% 1,983 -29.78% Field & Stream Facebook 1,142,565 0.92% 512 34.74% 253,787 9.30% 16,266 -5.50% 69,010 -14.39% Twitter 93,241 0.51% 35 6.06% 787 7.22% 10 -65.52% 366 31.65% First for Women Facebook 270,195 0.42% 473 19.75% 47,020 52.47% 2,423 12.33% 2,243 51.55% Twitter 2,833 0.82% 8 33.33% 0 0.00% 0 0.00% 18 -30.77% Fit Pregnancy Facebook 850,505 0.40% 280 14.75% 55,401 -28.65% 4,000 -17.88% 13,461 -24.67% Instagram 152,798 4.50% 24 14.29% 27,053 8.98% 884 10.50% 158 -57.98% Twitter 296,046 35.77% 151 26.89% 2,591 88.85% 39 77.27% 1,503 187.38% Fitness Facebook 2,938,776 0.60% 1,149 75.96% 730,792 28.49% 27,604 6.71% 239,249 10.87% Twitter 1,096,089 8.56% 1,615 10.47% 48,077 47.66% 306 20.95% 19,215 23.58% Flying Facebook 319,843 0.28% 90 -18.18% 36,411 -22.23% 1,398 -18.96% 5,913 -16.49% Twitter 50,800 0.87% 46 -41.77% 580 -59.13% 24 -51.02% 404 -53.99% Food & Wine Facebook 2,093,752 2.97% 916 79.26% 271,819 40.11% 41,982 13.27% 174,687 -28.30% Instagram 1,916,537 0.18% 9 -93.02% 131,623 -92.49% 873 -93.58% 57 -92.32% Twitter 6,005,681 3.45% 1,173 27.50% 91,393 40.83% 2,182 15.69% 31,045 26.60% Food Network Magazine Facebook 15,682,676 9.97% 310 -10.92% 6,302,126 56.55% 725,476 54.51% 4,659,628 60.29% Instagram 4,176,240 3.75% 116 -11.45% 2,497,366 -6.80% 31,677 -2.85% 261 605.41% Twitter 4,647,129 1.38% 135 -38.64% 18,920 -41.75% 523 -24.96% 6,702 -48.36% Forbes Facebook 4,508,695 3.02% 1,045 67.20% 420,693 13.14% 34,489 35.18% 214,443 24.32% Twitter 12,260,359 3.29% 2,026 13.50% 215,003 5.11% 8,397 -9.13% 136,105 -5.26% Fortune Facebook 1,417,658 0.08% 100 -85.63% 14,283 -86.54% 2,644 -78.41% 3,439 -86.71% Twitter 2,186,049 0.03% 338 -89.24% 4,655 -91.03% 431 -91.06% 3,901 -96.17% Game & Fish Facebook 195,777 -0.16% 191 28.19% 15,479 167.34% 1,083 148.97% 439 185.06% Twitter 2,182 0.97% 242 48.47% 117 108.93% 2 NA 37 270.00% Glamour Facebook 5,349,494 1.09% 938 55.30% 540,162 1.69% 27,178 -3.93% 54,680 36.33% Instagram 1,402,663 1.76% 54 -35.71% 313,617 -42.81% 4,900 -22.86% 1,436 10157.14% Twitter 1,324,373 0.72% 1,036 -27.45% 27,921 -50.21% 571 -32.51% 25,416 -38.89% Golf Digest Facebook 438,564 1.45% 674 33.20% 199,849 13.06% 18,940 21.24% 38,530 10.81% Instagram 593,115 2.41% 81 20.90% 886,586 21.11% 13,999 25.00% 1,163 774.44% Twitter 685,008 5.06% 1,329 17.92% 55,536 36.47% 2,028 12.17% 49,764 234.21% Golf Magazine Facebook 261,022 2.50% 483 30.54% 117,238 32.43% 10,011 35.10% 34,250 261.48% Twitter 248,043 4.21% 970 22.94% 21,735 49.31% 994 12.06% 19,987 -19.95% Good Housekeeping Facebook 3,814,135 1.64% 832 37.52% 1,073,460 25.84% 101,812 -36.91% 708,033 -45.73% Instagram 329,865 7.36% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Twitter 168,587 2.46% 461 -50.80% 2,260 -43.58% 50 -49.49% 1,247 -32.04% GQ (Gentlemen's Quarterly) Facebook 2,586,772 1.50% 631 33.69% 574,285 3.78% 54,057 -15.25% 163,523 -63.51% Instagram 3,531,298 2.37% 96 NA 1,777,716 NA 15,934 NA 47 NA Twitter 1,059,781 3.20% 1,745 11.72% 95,814 -16.96% 2,793 6.68% 57,253 -85.48% GQ Style Facebook 329,153 0.91% 39 11.43% 4,067 -81.08% 152 -92.90% 364 -97.10% Instagram 151,208 13.12% 40 8.11% 77,077 -1.35% 768 -15.70% 25 -69.14% Twitter 679,192 0.54% 280 1.82% 9,909 -18.44% 129 -19.88% 4,843 -63.66% Guns & Ammo Facebook 733,225 -0.14% 3 -50.00% 2,087 123.21% 708 1509.09% 1,662 1545.54% Twitter 141,073 1.67% 31 -22.50% 521 -38.85% 26 73.33% 233 -28.75% Harper's Bazaar Facebook 3,581,921 1.32% 2,195 140.15% 1,929,408 58.27% 89,291 152.06% 222,409 125.92% Instagram 2,836,914 2.73% 104 -4.59% 1,786,407 48.83% 8,747 -10.27% 113 -84.56% Twitter 1,607,524 0.62% 1,200 -10.31% 29,572 -43.80% 550 -24.45% 26,980 14.98% Health Facebook 415 12.16% 1 -50.00% 5 -16.67% 2 -33.33% 0 0.00% Twitter 3,359,978 1.35% 1,404 12.23% 35,607 34.10% 370 33.57% 16,119 20.72% HGTV Magazine Facebook 6,443,365 4.99% 382 8.52% 1,377,632 30.63% 108,821 53.16% 976,278 53.88% Twitter 1,208,268 6.08% 354 53.25% 27,923 -6.63% 995 33.74% 5,561 4.96% Hot Rod Facebook 3,616,256 0.05% 293 48.73% 285,861 -4.70% 10,157 -56.51% 34,265 -66.56% Instagram 441,676 1.06% 30 76.47% 115,871 64.20% 659 20.92% 0 -100.00% Twitter 82,742 1.00% 4 -20.00% 96 -72.25% 1 -88.89% 20 -84.00% House Beautiful Facebook 7,083,548 0.22% 867 49.23% 1,341,732 22.56% 56,012 81.34% 241,721 28.82% Twitter 464,179 2.37% 303 32.31% 4,286 35.50% 78 6.85% 1,876 42.01%

8 Magazine Media’s Most Trusted Source Since 1947 4/24/2017 minonline.com % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2017 2017 2017 2017 2017 In Touch Facebook 2,488,790 0.00% 89 -87.34% 14,749 -89.14% 2,637 -85.44% 3,539 -50.50% Instagram 145,545 4.64% 60 -47.37% 27,268 -42.79% 2,111 34.80% 0 -100.00% Twitter 241,977 0.72% 66 -54.48% 322 -74.30% 35 -56.79% 51 -82.47% In-Fisherman Facebook 137,425 0.14% 35 133.33% 2,069 -6.25% 70 -35.78% 517 -22.72% Twitter 5,277 0.59% 35 94.44% 64 93.94% 0 0.00% 20 66.67% InStyle Facebook 4,776,683 -0.07% 217 -73.98% 49,316 -81.41% 2,116 -80.89% 6,928 -77.54% Instagram 1,647,281 0.12% 15 -92.61% 77,908 -93.60% 658 -93.72% 4 -96.33% Twitter 4,426,287 0.04% 166 -92.89% 3,858 -94.61% 81 -93.84% 1,479 -96.18% Islands Facebook 666,436 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Twitter 17,529 0.71% 225 14.21% 1,219 27.11% 8 -38.46% 554 29.44% J-14 Facebook 6,028,605 -0.08% 715 23.49% 825,304 -22.20% 14,070 -40.41% 16,125 15.25% Instagram 252,497 0.73% 57 11.76% 88,293 17.02% 565 25.00% 0 -100.00% Twitter 303,916 -0.16% 344 17.01% 22,225 19.98% 189 -7.80% 8,974 17.60% Latina Facebook 975,652 0.11% 793 30.00% 151,804 -7.34% 8,824 -21.03% 22,538 -16.38% Instagram 279,307 3.98% 212 -7.42% 522,288 10.67% 6,203 3.85% 2 -71.43% Twitter 154,101 2.00% 2,070 12.26% 144,527 505.07% 662 69.31% 121,474 -86.07% Life & Style Facebook 4,059,373 -0.11% 1,305 84.32% 584,829 25.51% 22,344 17.76% 15,288 81.46% Instagram 128,290 3.18% 89 -15.24% 55,633 16.10% 1,616 -36.18% 20 900.00% Twitter 224,029 0.33% 108 -52.63% 1,060 -5.69% 17 -58.54% 727 66.74% M-Magazine Facebook 3,690,766 -0.23% 445 20.27% 470,359 -13.24% 2,122 -89.71% 8,454 8.62% Instagram 259,789 -0.11% 41 20.59% 68,434 13.06% 295 27.16% 4 100.00% Twitter 177,293 -0.02% 399 15.65% 24,490 8.16% 250 28.87% 8,338 -18.93% Marie Claire Facebook 3,300,537 7.56% 1,319 60.66% 1,168,302 34.93% 330,084 357.47% 1,177,510 324.85% Instagram 913,819 -1.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Twitter 2,253,546 0.69% 1,657 -8.60% 43,653 -16.46% 1,064 -9.06% 30,777 4.92% Marlin Facebook 146,284 0.97% 194 7.78% 29,986 -12.85% 616 -28.46% 2,632 6.47% Twitter 3,927 0.13% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Martha Stewart Living Facebook 2,254,798 0.63% 877 60.04% 379,948 26.51% 18,004 57.68% 134,075 53.65% Twitter 393,239 7.25% 457 47.90% 5,495 37.82% 121 75.36% 2,487 -11.84% Men's Fitness Facebook 3,165,641 0.13% 911 58.99% 242,361 44.46% 6,169 75.11% 40,829 65.53% Instagram 165,557 8.34% 52 205.88% 39,960 199.03% 409 78.60% 14 -73.58% Twitter 864,301 7.18% 1,054 26.68% 66,839 45.89% 439 55.67% 22,740 33.01% Men's Health Facebook 8,581,712 1.51% 1,480 97.60% 1,564,296 61.17% 103,258 83.49% 415,028 59.75% Instagram 859,423 2.63% 87 12.99% 236,905 18.76% 4,356 32.44% 0 -100.00% Twitter 4,054,227 3.74% 1,336 5.36% 112,374 40.40% 2,084 42.06% 26,683 24.29% Men's Journal Facebook 432,524 1.01% 471 22.98% 27,797 3.94% 2,690 26.35% 6,936 2.18% Instagram 37,021 3.01% 4 100.00% 778 196.95% 51 59.38% 0 0.00% Twitter 72,544 1.47% 221 18.82% 1,169 -3.07% 29 -12.12% 384 -26.86% Midwest Living Facebook 196,491 0.03% 45 2.27% 6,402 -14.61% 230 -70.17% 1,166 -21.16% Instagram 39,095 2.17% 38 2.70% 24,801 -21.43% 271 -44.01% 77 -72.20% Twitter 11,895 0.66% 46 -20.69% 231 -5.33% 6 20.00% 222 -18.68% Money Facebook 948,194 1.31% 782 32.77% 152,148 95.95% 38,491 584.16% 83,991 168.95% Twitter 358,876 0.67% 1,936 0.26% 20,410 27.09% 789 -7.93% 14,761 15.76% Mother Earth News Facebook 2,519,018 0.02% 149 30.70% 61,646 -22.43% 3,253 -1.27% 20,132 -5.48% Twitter 67,335 0.62% 106 17.78% 1,367 7.22% 18 -21.74% 701 14.17% Motor Trend Facebook 3,132,566 0.01% 278 24.11% 347,748 -13.39% 8,228 -17.45% 11,494 -27.60% Twitter 498,775 5.98% 129 -70.21% 4,384 -46.54% 160 -62.44% 1,383 -96.69% Motorcyclist Facebook 1,052,791 0.27% 200 -6.10% 107,084 -20.38% 2,798 0.65% 8,568 -17.50% Twitter 14,905 2.17% 266 34.34% 2,176 21.36% 39 30.00% 600 1.52% Muscle & Fitness Facebook 7,146,355 0.02% 984 61.58% 1,234,630 27.23% 10,724 31.94% 56,644 37.25% Twitter 776,628 2.84% 917 14.48% 52,486 23.47% 310 5.08% 16,590 17.71% National Enquirer Facebook 43,347 0.46% 319 35.74% 831 12.15% 779 -5.00% 214 -61.85% Twitter 16,742 0.64% 271 13.39% 649 43.27% 210 13.51% 787 51.06% National Geographic Facebook 43,911,541 0.68% 308 3.36% 4,683,583 -1.37% 156,342 2.66% 1,073,881 21.06% Instagram 73,868,816 4.42% 293 25.21% 138,687,382 38.76% 608,836 11.63% 746 -89.87% Twitter 16,462,788 4.05% 381 6.42% 343,938 21.76% 3,949 15.00% 140,644 20.57% National Geographic Kids Facebook 2,983,334 0.08% 132 34.69% 44,104 -15.38% 1,160 21.21% 1,794 -10.92% Twitter 44,719 2.81% 82 15.49% 976 105.91% 8 14.29% 426 20.34% National Geographic Traveler Facebook 4,153,170 3.56% 247 10.76% 417,359 14.89% 22,459 -57.41% 257,644 10.77% Instagram 16,291,408 5.28% 154 4.05% 30,735,172 19.18% 128,414 21.99% 17,656 209.86% Twitter 4,515,345 7.39% 365 7.99% 76,714 41.62% 679 12.23% 28,534 42.98% New York Magazine Facebook 3,442,567 1.60% 2,452 171.54% 482,774 44.34% 68,236 94.49% 190,541 66.69% Twitter 1,517,109 2.71% 2,316 6.14% 83,288 -17.94% 5,831 -5.68% 55,806 -10.13% Nylon Facebook 1,887,872 0.14% 934 54.38% 265,180 22.03% 19,804 19.23% 41,801 66.54% Instagram 1,154,273 2.26% 145 -18.08% 493,428 -9.53% 6,160 24.67% 91 -4.21% Twitter 1,167,483 1.95% 796 12.11% 57,672 -7.24% 545 9.00% 44,683 103.18% Nylon Guys Facebook 93,499 0.00% 15 -51.61% 719 35.92% 21 50.00% 133 141.82% Instagram 63,345 1.29% 10 -77.78% 2,555 -75.23% 59 -71.63% 0 -100.00% Twitter 17,772 0.05% 19 -32.14% 98 -88.21% 6 50.00% 35 -89.52% O, The Oprah Magazine Facebook 1,051,005 1.10% 324 7.64% 84,910 5.45% 3,649 -2.07% 27,239 14.42% Twitter 472,297 0.67% 322 -2.72% 5,443 25.21% 151 16.15% 17,209 194.93% OK! Facebook 1,727,680 -0.04% 421 17.60% 49,576 -9.10% 5,188 -4.05% 3,950 49.17% Instagram 145,625 0.10% 6 -83.33% 2,023 -87.40% 12 -95.40% 0 -100.00% Twitter 500,703 1.29% 395 1.28% 3,713 53.87% 429 69.57% 1,144 23.54% Outdoor Life Facebook 482,547 2.25% 372 2.76% 114,979 2.60% 6,341 15.21% 54,826 55.54% Twitter 89,603 0.42% 33 6.45% 312 -6.59% 6 0.00% 110 -15.38% Outside Facebook 670,194 1.11% 617 59.02% 178,385 1.92% 11,860 2.25% 37,483 -14.90% Instagram 776,366 1.72% 23 9.52% 244,739 30.94% 1,308 -36.60% 31 -69.61% Twitter 269,906 0.99% 947 15.35% 23,798 39.46% 427 9.77% 32,240 58.81% Parents Facebook 1,619,446 0.19% 383 16.41% 113,185 -28.14% 14,597 6.66% 53,578 -2.79% Twitter 4,224,731 2.53% 238 14.98% 4,894 2.15% 116 -0.85% 24,098 1053.57%

4/24/2017 Magazine Media’s Most Trusted Source Since 1947 9 minonline.com % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2017 2017 2017 2017 2017 People Facebook 6,845,345 0.83% 1,167 77.63% 2,666,744 32.38% 302,818 86.47% 797,947 99.63% Instagram 2,970,463 4.07% 232 -13.75% 4,941,845 -16.87% 76,480 -2.51% 0 -100.00% Twitter 7,665,404 0.99% 3,612 15.18% 368,332 -22.73% 12,406 6.26% 117,949 -51.32% People en Español Facebook 4,237,999 0.32% 1,584 112.90% 2,007,127 69.17% 69,381 82.95% 46,402 56.87% Instagram 1,699,730 2.41% 184 12.88% 562,945 -10.27% 6,882 -12.61% 86 -93.75% Twitter 1,386,910 0.04% 1,367 15.75% 29,322 -15.36% 1,153 1.50% 8,331 -47.56% People StyleWatch Instagram 246,801 2.13% 26 -18.75% 21,625 -51.95% 303 -45.80% 1 -90.00% Twitter 5,868 6.40% 1 0.00% 2 -71.43% 0 0.00% 0 -100.00% Playboy Facebook 16,446,044 -2.99% 539 26.23% 385,099 -7.66% 16,203 -16.06% 20,745 -40.64% Instagram 5,912,967 2.40% 130 1525.00% 3,968,929 1115.23% 14,403 1303.80% 48 4.35% Twitter 1,216,076 0.76% 324 -15.18% 22,899 -36.84% 829 -4.60% 5,649 -95.33% Popular Mechanics Facebook 417,243 2.36% 720 29.96% 79,921 22.19% 7,734 3.04% 34,510 -21.95% Twitter 200,237 -0.10% 800 -12.47% 12,140 -8.46% 490 -10.42% 11,791 -76.38% Popular Photography Facebook 695,136 0.29% 215 108.74% 19,510 14.99% 635 -16.45% 4,302 22.56% Twitter 371,161 3.30% 9 -75.68% 231 -42.96% 4 -69.23% 68 -52.11% Popular Science Facebook 3,483,443 0.57% 817 39.42% 279,331 -4.54% 15,757 9.11% 86,363 2.02% Twitter 1,129,818 2.68% 1,759 11.68% 65,013 -2.55% 2,736 1.30% 37,021 -17.91% Prevention Facebook 2,262,684 0.96% 1,010 67.50% 233,575 44.38% 11,885 118.96% 97,206 32.11% Instagram 45,192 3.58% 25 56.25% 4,314 42.47% 50 31.58% 24 -40.00% Twitter 385,142 3.08% 733 11.40% 13,114 13.32% 116 65.71% 6,173 11.77% Rachael Ray Every Day Facebook 724,038 0.01% 164 17.99% 24,167 4.06% 3,965 951.72% 2,971 -13.46% Twitter 66,427 0.54% 153 6.99% 1,017 25.40% 22 -38.89% 254 35.11% Reader's Digest Facebook 3,035,849 0.35% 799 44.22% 292,665 60.52% 7,761 62.70% 87,850 54.73% Instagram 144,578 0.48% 31 1450.00% 11,864 1529.67% 70 600.00% 0 NA Twitter 99,394 0.96% 726 16.53% 5,772 22.31% 81 35.00% 2,890 10.52% Real Simple Facebook 3,681,753 1.38% 1,092 67.23% 411,814 111.89% 51,531 141.84% 533,686 338.68% Instagram 364 -0.27% 4 33.33% 65 32.65% 5 -50.00% 0 0.00% Twitter 1,464,940 -0.08% 774 27.93% 9,725 63.89% 163 34.71% 5,402 107.61% Redbook Facebook 997,762 7.58% 1,497 112.04% 223,078 -60.93% 75,904 -68.45% 760,094 -63.73% Twitter 65,189 6.07% 749 -46.27% 2,273 -7.60% 66 -2.94% 1,927 115.55% Reminisce Facebook 65,835 0.42% 7 40.00% 387 -1.28% 31 47.62% 32 -23.81% Road & Track Facebook 1,695,418 0.14% 565 27.83% 601,420 -8.72% 23,909 -5.27% 68,325 -1.67% Twitter 457,920 7.36% 303 -53.88% 9,988 -37.58% 272 -32.51% 3,597 -28.05% Rolling Stone Facebook 5,004,830 0.62% 676 27.55% 1,085,576 5.27% 62,952 -5.83% 267,639 6.53% Instagram 2,548,977 2.90% 48 -4.00% 1,032,502 11.54% 9,084 2.80% 2,184 -19.47% Twitter 5,781,765 1.46% 1,430 -0.76% 304,733 -13.81% 6,182 -13.43% 131,699 -17.05% Runner's World Facebook 1,882,110 0.90% 1,121 77.09% 464,929 63.80% 23,780 99.20% 105,316 63.38% Instagram 473,298 4.89% 60 9.09% 303,988 18.25% 4,511 25.97% 9 -99.68% Twitter 1,633,111 1.76% 1,052 11.44% 65,876 29.79% 788 25.88% 21,097 13.32% Sailing World Facebook 190,813 0.64% 102 3.03% 13,465 -35.07% 293 -44.19% 1,917 -52.98% Twitter 34,519 0.29% 15 -72.22% 79 -70.85% 1 -50.00% 345 -8.97% SaltWater Sportsman Facebook 183,679 1.06% 199 15.70% 23,367 5.55% 401 -6.53% 2,761 17.64% Twitter 5,741 2.74% 0 -100.00% 0 -100.00% 0 0.00% 0 0.00% Saveur Facebook 517,473 0.81% 433 21.97% 54,722 5.50% 3,600 -8.09% 21,401 2.23% Twitter 667,283 1.56% 449 -9.84% 8,727 -8.53% 171 -6.56% 3,534 1.82% Scientific American Facebook 2,855,989 0.53% 445 30.88% 295,076 -5.38% 15,319 -21.63% 175,249 -24.94% Twitter 2,418,532 8.84% 554 22.57% 75,890 17.35% 3,034 14.10% 53,804 11.42% Scuba Diving Facebook 317,542 1.05% 213 2.90% 42,144 -5.33% 1,864 33.91% 11,052 45.25% Twitter 45,345 1.02% 84 -3.45% 1,076 6.96% 19 90.00% 610 -21.49% Self Facebook 1,688,474 1.13% 1,112 72.67% 195,725 -2.92% 16,422 -32.07% 73,802 -10.93% Instagram 534,755 5.02% 85 1316.67% 346,360 1735.41% 6,102 918.70% 23 NA Twitter 484,353 1.71% 1,220 5.72% 24,180 19.95% 346 10.54% 8,421 14.57% Ser Padres Facebook 523,088 0.46% 310 16.54% 17,852 3.07% 1,500 44.09% 13,813 -12.91% Instagram 44,130 0.08% 3 -87.50% 141 -95.09% 4 -95.18% 0 0.00% Twitter 29,367 0.95% 319 29.67% 197 38.73% 4 300.00% 118 103.45% Seventeen Facebook 5,312,256 0.91% 1,223 84.19% 1,326,494 47.90% 117,329 64.57% 267,088 71.97% Instagram 1,039,520 1.00% 79 6.76% 837,750 -7.77% 8,488 8.60% 45 -99.29% Twitter 1,231,157 2.30% 1,121 -36.49% 61,779 -46.07% 603 -33.00% 48,416 48.45% Shape Facebook 2,793,898 0.22% 1,370 80.03% 263,814 37.23% 37,367 171.60% 247,676 132.79% Twitter 581,688 2.11% 1,914 5.69% 23,182 22.70% 238 13.88% 7,074 27.34% Siempre Mujer Facebook 2,193,133 0.27% 461 39.27% 778,360 -1.21% 9,862 -17.86% 164,949 -3.32% Instagram 75,315 1.33% 58 NA 10,640 NA 152 NA 0 0.00% Twitter 13,211 0.16% 471 31.93% 178 -1.66% 12 -52.00% 71 -56.17% Sierra Magazine Facebook 8,564 3.13% 68 47.83% 1,428 0.78% 62 -39.81% 549 -29.07% Twitter 71,206 0.36% 622 18.70% 4,907 38.30% 160 35.59% 26,307 34.96% Ski Magazine Facebook 95,867 0.51% 65 -23.53% 6,601 -39.05% 300 -45.36% 887 -25.46% Instagram 61,443 3.87% 18 28.57% 28,303 39.91% 142 1.43% 210 328.57% Twitter 53,298 0.03% 1 -95.00% 12 -94.50% 0 -100.00% 3 -97.69% Smithsonian Facebook 949,401 3.42% 668 45.85% 433,021 55.48% 18,291 79.91% 203,048 66.89% Instagram 77,682 3.36% 65 4.84% 36,063 33.84% 356 -6.81% 113 -67.25% Twitter 196,307 2.76% 1,659 19.70% 32,584 9.46% 645 -2.42% 22,609 -0.15% Soap Opera Digest Facebook 531,550 0.12% 136 27.10% 57,515 -22.34% 5,812 0.40% 7,499 -5.17% Twitter 119,082 0.34% 156 27.87% 7,812 -4.95% 479 -6.99% 2,372 -6.69% Southern Living Facebook 2,709,959 1.82% 1,280 96.62% 686,259 48.35% 50,354 99.67% 504,633 13.54% Twitter 542,443 21.46% 543 16.52% 21,769 60.67% 420 78.72% 7,096 60.29% Sport Diver Facebook 175,521 0.67% 140 -3.45% 28,850 -19.36% 987 -13.95% 7,227 -10.37% Twitter 26,669 1.18% 83 -18.63% 997 6.86% 24 0.00% 505 -13.08%

10 Magazine Media’s Most Trusted Source Since 1947 4/24/2017 minonline.com % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2017 2017 2017 2017 2017 Sport Fishing Facebook 331,776 0.76% 345 6.81% 71,648 -9.16% 2,511 -15.54% 6,179 3.99% Twitter 10,835 1.18% 1 -92.86% 4 -96.00% 0 -100.00% 9 -93.92% Sports Illustrated Facebook 2,809,039 0.85% 1,249 83.14% 490,616 123.15% 48,220 110.80% 196,334 404.75% Instagram 996,381 1.70% 359 50.21% 2,034,921 51.94% 28,802 84.26% 0 0.00% Twitter 1,636,830 0.94% 3,007 -0.20% 229,776 5.70% 7,153 2.52% 185,443 1.05% Star Facebook 718,331 0.01% 425 18.72% 17,941 -10.19% 4,227 6.72% 1,527 -0.13% Twitter 93,318 0.02% 282 -27.51% 642 -17.16% 45 -8.16% 231 11.59% Street Rodder Facebook 1,999,565 0.00% 189 3.85% 118,368 -15.17% 6,966 -40.98% 15,481 -40.64% Sunset Facebook 375,549 1.46% 531 46.69% 43,520 33.59% 3,429 14.87% 26,186 68.89% Twitter 69,481 0.29% 428 29.31% 2,462 37.31% 45 45.16% 1,133 49.67% Taste of Home Facebook 5,606,291 1.86% 518 41.92% 749,670 -1.64% 29,787 29.80% 1,320,254 16.41% Instagram 441,871 2.85% 43 22.86% 73,875 23.06% 632 29.51% 1,069 197.77% Twitter 28,467 0.83% 238 -8.11% 2,445 -3.74% 29 -23.68% 939 4.45% Teen Vogue Facebook 5,937,382 0.93% 1,917 122.13% 2,573,446 59.91% 79,676 164.31% 142,071 54.13% Instagram 2,079,290 2.81% 107 7.00% 2,475,121 10.28% 18,292 25.74% 28 -55.56% Twitter 3,235,547 2.09% 877 0.00% 165,758 -41.57% 3,007 -13.42% 183,445 -18.17% Texas Monthly Facebook 228,017 0.67% 137 23.42% 20,201 -37.09% 3,266 -14.86% 6,697 -33.78% Instagram 91,530 1.64% 4 -55.56% 4,127 -38.98% 54 -48.57% 8 300.00% Twitter 162,054 0.84% 172 5.52% 2,099 -9.06% 163 24.43% 1,684 -80.02% The Atlantic Facebook 2,044,238 2.26% 1,449 76.28% 835,693 36.74% 73,360 42.32% 411,690 34.69% Twitter 1,510,322 1.55% 2,552 9.25% 74,549 -23.21% 7,351 -1.69% 128,140 0.42% The Economist Facebook 7,894,281 1.35% 1,564 93.33% 1,082,045 50.98% 74,513 96.32% 366,752 58.59% Instagram 926,193 5.02% 160 17.65% 966,321 17.82% 8,340 13.50% 747 -96.07% Twitter 19,643,597 4.22% 3,157 6.19% 438,030 20.37% 22,734 0.21% 344,265 20.00% The Family Handyman Facebook 760,954 1.19% 222 40.51% 52,458 14.53% 1,669 -4.08% 32,994 11.14% Twitter 16,848 0.96% 177 36.15% 1,872 33.24% 7 0.00% 554 40.25% The New Yorker Facebook 3,885,268 1.83% 1,376 73.96% 949,693 -3.41% 62,081 12.86% 501,285 37.82% Twitter 7,541,896 1.76% 1,587 12.16% 303,754 0.39% 11,209 -1.29% 214,451 18.40% This Old House Facebook 705,268 0.91% 299 18.65% 68,318 -11.91% 3,532 -23.00% 11,654 1.90% Instagram 56,639 3.37% 42 20.00% 27,273 -3.52% 373 -2.86% 2 0.00% Twitter 172,926 2.48% 421 20.63% 6,413 23.49% 197 17.26% 2,156 18.66% Time Facebook 12,021,094 2.33% 1,521 71.48% 2,180,491 29.63% 263,856 31.83% 640,481 33.68% Instagram 3,739,988 3.28% 105 6.06% 1,734,983 -6.06% 37,118 4.22% 1,018 5555.56% Twitter 13,482,602 2.76% 3,322 5.49% 426,348 5.03% 28,919 16.84% 231,947 3.17% Town & Country Facebook 284,119 9.63% 993 68.31% 120,654 71.06% 11,219 123.66% 95,149 240.96% Twitter 327,644 5.03% 842 -7.47% 5,339 1.17% 240 19.40% 3,868 1.23% Traditional Home Facebook 1,966,896 0.01% 151 21.77% 157,664 5.59% 2,344 4.18% 9,570 5.26% Twitter 167,579 1.51% 478 25.13% 3,044 6.17% 49 63.33% 2,356 31.11% Travel + Leisure Facebook 2,489,077 3.33% 1,124 67.01% 608,600 36.84% 53,004 49.24% 293,368 195.11% Instagram 2,584,580 2.88% 35 -16.67% 855,875 -29.21% 11,739 -43.38% 14 -98.91% Twitter 3,341,570 4.32% 1,128 -22.26% 60,641 -29.58% 901 -20.69% 29,204 -28.55% Twist Facebook 3,685,815 -0.32% 417 16.16% 283,125 -11.77% 2,303 -90.04% 3,248 -3.04% Instagram 55,347 6.26% 74 12.12% 57,390 75.71% 476 70.61% 0 0.00% Twitter 213,587 -0.22% 542 -3.56% 38,214 -7.65% 448 2.99% 16,357 -89.92% US Weekly Facebook 3,652,239 0.28% 712 24.04% 804,892 -9.00% 69,706 -17.17% 62,691 -22.84% Instagram 2,047,339 2.13% 80 -68.38% 1,000,864 -68.91% 13,017 -57.85% 0 -100.00% Twitter 2,179,643 1.04% 1,866 -37.47% 86,100 -51.33% 4,124 -37.27% 25,435 -91.86% Vanity Fair Facebook 2,845,776 1.49% 871 44.93% 605,193 34.90% 128,136 267.17% 410,324 414.60% Instagram 2,803,271 4.30% 102 -10.53% 2,448,900 -3.09% 15,750 -6.26% 0 0.00% Twitter 4,498,892 1.22% 1,499 -2.60% 140,894 -29.88% 5,807 -8.65% 63,069 -28.10% Vegetarian Times Facebook 2,036,065 0.13% 125 4.17% 42,288 -27.54% 994 -15.83% 9,877 -24.74% Twitter 113,961 0.53% 172 23.74% 2,868 25.79% 44 109.52% 1,291 8.21% Veranda Facebook 1,597,239 0.05% 288 5.49% 165,484 50.74% 2,840 11.77% 24,698 100.47% Twitter 114,605 0.35% 63 -76.05% 202 -75.72% 1 -92.86% 117 -67.86% Vogue Facebook 8,433,571 0.75% 1,741 56.00% 1,013,603 -26.57% 27,427 8.80% 89,489 46.82% Instagram 15,130,375 3.48% 109 13.54% 7,287,934 10.05% 36,905 5.75% 963 98.15% Twitter 12,621,424 1.18% 2,808 0.93% 342,831 -12.33% 3,968 -20.51% 157,512 26.34% W Facebook 1,646,383 1.71% 1,956 71.13% 520,864 -13.00% 11,261 18.24% 36,140 -28.44% Instagram 2,572,935 2.77% 88 -22.12% 994,175 -21.19% 8,078 -15.96% 334 NA Twitter 1,427,432 1.06% 3,176 11.24% 85,101 13.13% 1,256 6.35% 34,437 -10.52% Wired Facebook 2,423,251 2.95% 732 73.05% 416,062 18.22% 33,546 71.85% 234,841 76.82% Twitter 8,446,478 4.28% 1,088 8.58% 134,424 6.63% 5,416 9.88% 90,193 -0.94% Woman's Day Facebook 2,418,982 1.14% 776 45.05% 1,646,416 10.05% 66,566 -26.47% 381,448 -19.39% Twitter 196,014 2.12% 402 -15.72% 1,481 -10.78% 32 -46.67% 1,161 -16.35% Woman's World Facebook 92,208 1.92% 466 21.35% 36,315 3.07% 2,035 -16.56% 1,983 10.97% Women's Health Facebook 8,147,699 0.87% 1,540 8.30% 696,150 -10.24% 25,494 -1.89% 189,706 16.87% Instagram 944,844 4.52% 100 104.08% 382,138 114.14% 3,981 61.17% 0 0.00% Twitter 4,452,313 1.51% 1,309 0.23% 58,114 35.88% 1,060 29.74% 22,842 38.89% Working Mother Facebook 197,809 0.44% 292 9.77% 24,066 -0.24% 1,761 -2.87% 5,433 2.55% Twitter 95,913 7.14% 134 1.52% 396 60.32% 22 144.44% 359 -6.02% Yachting Facebook 242,060 0.91% 156 6.12% 29,229 -2.88% 410 8.47% 2,068 -15.07% Twitter 26,858 0.71% 76 22.58% 397 -22.31% 3 -25.00% 281 -4.42% Yankee Facebook 128,862 0.95% 74 19.35% 38,887 -21.72% 3,083 -35.84% 13,882 -28.44% Instagram 42,506 3.37% 15 15.38% 26,614 18.39% 249 5.51% 244 NA Twitter 13,439 0.43% 65 16.07% 639 37.42% 6 -45.45% 246 36.67% Yoga Journal Facebook 2,239,433 0.23% 222 17.46% 184,785 -14.36% 4,589 33.56% 50,286 6.34% Instagram 558,450 0.26% 5 -86.11% 11,259 -90.46% 90 -93.49% 0 -100.00% Twitter 767,517 9.82% 145 5.07% 12,332 21.08% 92 -5.15% 4,610 16.21%

4/24/2017 Magazine Media’s Most Trusted Source Since 1947 11 minonline.com ON BRAND | OFF PAGE Rodale Launches MH Films As Part of a Broader Strategy (Continued from page 1) Every issue of Men's Health now follows a theme—May is the "strength issue," and includes an interview with Hafthór Björnsson, known for playing Gregor “The Moun- tain” Clegane on "Game of Thrones." He'll also be the subject of an MH Film. Currently, Bean says, these films are an editorial initiative, but they're certainly a premium platform for sponsorship from interested partners as well. The brand will soon be rolling out some native and co-branded opportunities unique to the environment. "Our primary objective is to broaden the universe of stories we bring to the Men’s Health reader," Bean says. "From compelling mini documentaries to profiles to ongoing series, MH Films will cover anything and everything significant to men." Tuesday, May 16 | New york CiTy | saVe $100 wiTH Code VIP Showcasing cinematic work is a natural evolution for Men's Health, he says, as the brand's various content channels continue to collaborate. The title's storytelling now has multiple touchpoints, all of which can be packaged for sponsorship opportunities. For example, the new Men’s Health magazine section “Unfiltered” showcases meaningful topics through photography. "In the May issue, images of 18 athletes who competed in the Wodapalooza fitness event showcase strength in all its forms," Bean says. "And that story continues in a new digital franchise, 'MH Longform,' featuring reporting paired with visuals." In order to scale MH Films, the brand is posting social teasers on platforms such as Facebook and Instagram, utilizing Optimize Your Strategies for the Two Book Your Seats at the Men’s Health YouTube channel and promoting the videos via daily newsletters, onsite editorial mentions and content Fastest Rising Visual Social Platforms minonline.com/events recommendations across MensHealth.com. Taste of Home Taps Into Larger Markets With Experiential Series FEATURED SPEAKERS: With a live event tour in key markets, the brand has an enticing pitch for advertisers. The TMBI title has launched Taste of Home LIVE, an experiential series that'll tour the country making 50 stops this year with more than 80 planned for 2018. Each series of the tour takes six to eight months to develop. In 2017, the experience is being sponsored by Eggland’s Best, Jones Dairy Farm, The National Honey Board and LT Foods’ Royal Rice. Designed as an interactive cooking show, Taste of Home LIVE lets attendees sample the food being prepared on stage and, in some cases, participate in the actual cooking. With the new series, Taste of Home's pitch to sponsors is that it allows them the ability to bring their brands to life on stage elizabeth Baugh david Grant Mallory Johns kristen Maxwell Cooper in front of millions of consumers in real time. During the events, attendees are able to interact with brand products through on- social Media Manager President engagement editor executive editor, digital stage experiences, as well as provide product input during a live Q&A with Taste of Home's tour chef at the end of each show. ESPN POPSUGAR Studios Popular Science The Knot "We wanted to create a big impact within our first 10 shows, so we chose larger markets for our spring tour," Donna Lind- skog, publisher of Taste of Home, tells min. "The additional 40 markets for the fall tour are still being confirmed." The brand first determines which areas would be best to have a presence in based on its target audience and the experi- ence being provided. Taste of Home secures the markets on from there. "Logistics and timing are a big challenge," Lindskog says. The brand has to book each market in the right order for the tour to be most efficient for its team and sponsors and engaging for its audiences.

kevin driscoll Liat kornowski dan Ghosh-roy Nora Barak social Media director of social strategy sVP, audience development engagement editor SOUND BITE NEXT WEEK READ MORE director & innovation Complex New York “Challenging people’s perceptions of what Sports Illustrated Refinery29 Media we do and the stories we tell will always How Health.com Keeps Its Identity Cosmo Says 'I Do' to Bridal Content be the most exciting part of my job." Consistent Across Platforms -Shane Michael, Sr. Editor, Playboy For additional information about this Master Class, please contact Zoe Silverman at [email protected] or 301-354-1662.

12 Magazine Media’s Most Trusted Source Since 1947 4/24/2017 minonline.com 29917

29917_min Instagram & Snapchat Ad Speakers.indd 1 4/19/17 11:24 AM Tuesday, May 16 | New york CiTy | saVe $100 wiTH Code VIP

Optimize Your Strategies for the Two Book Your Seats at Fastest Rising Visual Social Platforms minonline.com/events

FEATURED SPEAKERS:

elizabeth Baugh david Grant Mallory Johns kristen Maxwell Cooper social Media Manager President engagement editor executive editor, digital ESPN POPSUGAR Studios Popular Science The Knot

kevin driscoll Liat kornowski dan Ghosh-roy Nora Barak social Media director of social strategy sVP, audience development engagement editor director & innovation Complex New York Sports Illustrated Refinery29 Media

For additional information about this Master Class, please contact Zoe Silverman at [email protected] or 301-354-1662.

29917

29917_min Instagram & Snapchat Ad Speakers.indd 1 4/19/17 11:24 AM