Year in Sports Media Report 2015 Stephen Master, Svp Sports, Nielsen
YEAR IN SPORTS MEDIA REPORT 2015 STEPHEN MASTER, SVP SPORTS, NIELSEN Welcome to Nielsen’s State of the Media: 2015 Year in Sports Media Report, a compilation of media highlights, advertiser trends and consumer insights across leading sports properties. The growing inuence of Netix, Amazon Prime, on demand/time shifting, streaming, and social media are all having a dramatic impact on the way people are consuming content and changing the landscape of linear TV. However, despite all of the new devices and media fragmentation, sports programming remains an outlier from other genres of content. As live TV viewership and engagement numbers across all screens continues to get stronger, sports content continues to thrive. While it’s great to see that TV is as strong as ever for engaging sports fans, we’ve made it a priority in 2015 to deliver a complete view of our clients’ audience – their Total Audience – on all platforms, including mobile, on-demand or through over-the-top devices. Most importantly, we’re working to make sure our media and sports clients have this complete view with metrics that are apple-to-apples, so when fans livestream games and events online, they can stack their digital and TV audience side by-side in a truly comparable way. From the introduction of Total Audience Ratings to Talent Analytics, Nielsen’s “FANALYTICS” platform— what we refer to as the collective intelligence and insights around sports consumers—continues to evolve, helping our clients gain a deeper understanding of the sports fan. We’ve made it a priority in 2015 to deliver a complete view of our clients’ audience – their Total Audience – on all platforms As you’ll see inside these pages, sports fans’ passion for their favorite athletes and teams continues to strengthen and below are some of the highlights that transpired on and o the eld in 2015: • Despite the “Deategate” controversy surrounding the AFC Championship Game, Tom Brady and the Pats were able to hang on for their fourth Super Bowl win.
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