Terra Madre Salone Del Gusto 2020 in a Nutshell
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An event by TERRA MADRE SALONE DEL GUSTO .it ood slowf #TerraMadre #SlowFoodforChange FOOD OCT2020-APR2021 PLANET TURIN PIEDMONT OURFUTURE and all over the world ! PRESS KIT Terra Madre Salone del Gusto 2020 in a nutshell WHAT: Terra Madre Salone del Gusto 2020 is the most important international event dedicated to food, the environment, agriculture, and food politics. WHEN: From October 8, 2020 to April 2021. WHERE: Online at www.terramadresalonedelgusto.com and in physical events around the world. WHO: Slow Food and its international network (which involves over a million activists, chefs, experts, youth, farmers, fishers, and academics in over 160 countries), and special guests. HOW: Visitors can navigate a catalogue of conferences, forums and events that will tackle the most urgent issues linked to food production on our online platform. But Terra Madre is also a celebration, and there will be plenty of occasions to party! HASHTAGS: #TerraMadre & #SlowFoodforChange Terra Madre Salone del Gusto 2020 has been made possible thanks to the support of businesses that believe in the projects. Among them, we’d like to thank our Platinum Partners, Pastificio Di Martino, Unicredit, Lavazza, Acqua S.Bernardo and Quality Beer Academy, and our Gold Partners, Agugiaro&Figna, Astoria and BBBell. With the support of Fondazione Compagnia di San Paolo, Fondazione Cassa di Risparmio di Torino, Associazione delle Fondazioni di Origine Bancaria del Piemonte. With the contribution of IFAD and the EU. In collaboration with SANA and Turismo Torino e Provincia. The press kit for Terra Madre Salone del Gusto 2020 is written in www.easyreading.it Terra Madre Salone del Gusto Press Office: Slow Food - non-Italian press: [email protected] Paola Nano (+39 3298321285) – Giulia Capaldi (+39 3428278485) Slow Food - Italian press: [email protected] Valter Musso (+39 3357422962); Elisa Virgillito (+39 3452598615); Marco Gritti (+39 3357789849) City of Turin: Luisa Cicero +39 01101121932 – [email protected] Piedmont Region: +39 0114322549 – [email protected] www.terramadresalonedelgusto.com Terra Madre Salone del Gusto 2020 Launches on October 8 Six months of online and in-person events dedicated to good, clean and fair food, the environment and food policy in 160 countries around the world The 13th Terra Madre Salone del Gusto gets underway on October 8, 2020. Instead of the usual five days in the northern Italian city of Turin, this year the festival will last six months, offering a program of thousands of initiatives organized by the Slow Food network in 160 countries and involving the public in online events and in-person activities across the globe. Terra Madre Salone del Gusto will conclude with the Slow Food International Congress, planned for April 2021 in Turin, when Slow Food delegates will close the circle of reflections on the future of food that will have emerged during this six-month journey. The world's most important event dedicated to good, clean and fair food, organized by Slow Food, the City of Turin and the Region of Piedmont with the support of MIPAAF (the Italian Ministry of Agricultural, Food and Forestry Policies) and MATTM (the Italian Ministry for Environment, Land and Sea Protection), this year Terra Madre Salone del Gusto is demonstrating its spirit of resilience, adapting to the new conditions imposted by the Covid-19 emergency with a revolutionary transformation of its format. The main reference point for the event will be its web platform, accessible at terramadresalonedelgusto.com, which as of October 8 will begin filling up with all the planned online activities and in-person meetings. The digital content will be subtitled in Italian and English and freely available to everyone. To support Terra Madre, but most importantly the projects that Slow Food runs every day all over the world, the "Let's Act Together for the Common Good" fundraising campaign has been launched. Our Food, Our Planet, Our Future The theme of the 2020 event is Our Food, Our Planet, Our Future. The interlinked relationships between these three concepts—food, planet, future—show us how the way we interact with our food, how we produce, distribute, choose and consume it, has major impacts on our planet. This vision is more topical than ever before, given the scale of the current crisis, which is not just a health crisis but also an environmental, economic and social crisis. But we must see Covid-19 as an unprecedented opportunity to open our eyes and find solutions: solutions to the climate and environmental crisis, solutions to the economic crisis generated by a development model based on unsustainable infinite growth which fuels social injustice and the unfair distribution of wealth, solutions to the exclusion of wide swathes of the population from basic rights, solutions to the dramatic migrations taking place across the world. Slow Food believes that the only path that leads to feeding the planet, ensuring that everyone has access to good, clean and fair food, is biodiversity at all levels, from invisible bacteria to wild and domesticated species to the diversity of knowledge and cultures. This is why Terra Madre Salone del Gusto is more needed than ever before, and this year thanks to the number of countries and participants involved, the message that has been maturing since the first Salone del Gusto in Turin in 1996 will be carried to every corner of the world. The new event, online and in the world The six months of Terra Madre will be inaugurated with a packed calendar of activities, both in- person and online, concentrated on the days initially planned for the event (October 8-12). Conferences, Food Talks and many other innovative formats designed by Slow Food can be freely accessed from the Digital section of the platform. But that's not all. Terra Madre will still have a physical component this year, with events spread across the globe, indicated on the platform by a large map that will light up to mark the physical places where activities are being organized. Over the months, the calendar will fill with many different activities organized by the Slow Food network in Italy and the rest of the world, including dinners from Slow Food Alliance chefs and Slow Food osterias, events at Earth Markets and guided tastings run locally by Slow Food Convivia and Communities. The hub will be the event's traditional location of Turin and its surrounding region of Piedmont, where to date over 200 events have already been scheduled for the next six months, with more to come along the way. Here some examples from Italy: • October 17-18, 20 Years in the Name of Biodiversity: We celebrate two decades of Slow Food's Presidia and look forward to the future with a conference and "Open Presidia" on Sunday, a day when producers will open their doors to visitors and share their stories as custodians of biodiversity. The weekend's events are part of the European Green Week program, whose theme for 2020 is nature and biodiversity. • October 23-24, Terra Madre Bergamo: In one of the Italian cities worst hit by the pandemic, Slow Food Italy together with the municipal authorities of Bergamo and Milan is organizing a meeting between the Italian towns participating in the Milan Urban Food Policy Pact. Guests include the mayor of Bergamo, Giorgio Gori, and Milan's deputy mayor, Anna Scavuzzo, as well as Antonio Parenti, head of the European Commission's Representation in Italy; the president of Coldiretti Italia, Ettore Prandini; the president of WWF Italia, Donatella Bianchi; the president of the Symbola foundation, Ermete Realacci; Maurizio Martina and Moni Ovadia. • November 12-15, Terramare Napoli: This will be the first edition of an event organized by Slow Food Campania and the Region of Campania, offering the public a chance to get to know the region's food with a market-fair featuring around 100 stalls offering heirloom legumes, seafood caught in local waters, baked goods made with flour milled from locally grown wheat and many other regional specialties. … and around the world: • From October 8, Terra Madre Fringe: Five days of virtual events focusing on the response of the restaurant industry and food production in the UK to Covid-19. • From October 8, Slow Food Germany: The Terra Madre program will be launched with a round-table discussion and a photographic flash mob on biocultural diversity and how European institutions can use EU funds (starting with the CAP) to support it. • October 13, Terra Madre Philippines: A six-month program with dozens of physical and digital meetings focusing on the issues of food sovereignty, regenerative agriculture for soils and the need to support local communities— especially those vulnerable communities in big cities that have seen their access to food worsen in the recent months of crisis. • October 24: A Slow Food Market will open as part of the Food Zurich event. • November 17-22, Terra Madre Brasile: The third edition of this event will have three main themes: food culture and biodiversity, food education and food security (particularly in schools) and the political impact and mobilization of civil society. • October 2020-April 2021, Azerbaijan: Many activities are planned for the country as part of Covcheg (Community-based Value Chain Enhancement in the Greater Caucasus Mountains), a project funded by the EU and coordinated by Slow Food. • Opportunities for exhibitors, from the marketplace to e-commerce and B2B The Market, featuring Italian and international producers, has always been at the heart of Terra Madre Salone del Gusto, but the pandemic has made its traditional format impossible, as well as wiping out many opportunities for direct sales and visibility for good, clean and fair foods around the world.