October 2014 Issue 20, SIAL edition
Food from PolandPolish Magazine for Professionals
EDITORIAL
Editorial Office Bagno Street 2/218 00-112 Warsaw, Poland
Phone/Fax: +48-22 847 93 67 +48-22 828 93 66 Phone: +48-22 847 93 68 e-mail: [email protected] www. foodfrompoland.pl
Editor-In-Chief – Tomasz Pańczyk TOMASZ PAŃCZYK e-mail: [email protected]
Editor In-Chief Deputy Editor-In-Chief – Maja Święcka [email protected] e-mail: [email protected]
Editor – Monika Dawiec e-mail: [email protected] Polish producers are well aware, that the quality of food products are playing a bigger Advertisement Office role and are becoming the deciding factor for consumers. That is why they are constantly Phone/Fax: +48-22 847 93 67 Phone +48-22 828 93 66 striving to improve the quality of the offered assortment. A great benefit is the combina- tion of experience with old Polish recipes and tradition with modernity. Modernity helps Sales & Marketing Department Director Beata Kurp in keeping an eye on the quality of the products at each step of production – from the e-mail: [email protected]
raw material to the finished goods, tradition is the response to the trend manifested by Key Account Manager – Katarzyna Paciorek the fashion for traditional products, old Polish. e-mail: [email protected] The list of Polish producers, who can be proud of excellent production quality and a Graphics studio – Paweł Pańczyk lengthy tradition of production is quite long, it would be difficult to name them all, or even [email protected] just the most important. But, it is definitely worth cooperating with all Polish manufacturers Printing house: present at the fair! ArtDruk www.artdruk.com
OCTOBER 2014, ISSUE 20 28 Let's talk about trade fairs... Report Interview 6 An analysis of Polish 32 Paulina Janicka agri-food products in 2013 International Markets Manager of Krakowski Kredens Interview 16 Marcin Kukliński Head of Export at LOTTE Wedel The tradition of great 34 taste, Polish products on international tables 20 Quality in the era of market globalization 40 Polish products Interview Łukasz Dominiak List of Polish 26 General Director of the Polish Poultry 44 Exhibitors Council – Chamber of Commerce SIAL Paris 2014
4 Poland tastes good
Best Polish food products, leading Polish food exporters Meet us at SIAL Paris! Les bonnes saveurs de la Pologne
Les meilleurs produits polonais, les plus gros exportateurs polonais de denrées alimentaires Vous pourrez nous rencontrer au SIAL Paris! 19-23 OCTOBER 2014 PARIS, France Hall 1 stand 1 C 002 Hall 6 stand 6 C 154
www.sialparis.com REPORT
AN ANALYSIS OF SOME ISSUES AND TRENDS IN INTERNATIONAL TRADE AND THE PRODUCTION OF POLISH AGRI-FOOD PRODUCTS IN 2013
According to the Central Office of Statistics in Poland (GUS), in 2013, the growth rate in Polish GDP rose at an average of 1.7%. Like in 2012, the main determinant of economic growth was external demand. Inflation measured using the CPI Index was 0.9% y/y. The fastest growth rate was in the price of alcoholic drinks and tobacco products. An appreciation of the zloty, in relation to both the euro and the US dollar, was noted. In 2013, the average exchange rate to the dollar was 3.1608 PLN and was 3% lower than the previous year. However, the average exchange rate to the euro was 4.1975 PLN, which translates to an annual drop of 0.3%.
6 POLISH INTERNATIONAL TRADE IN Product structure of the Polish agri-food trade in 2013 (in terms of value) ALL GOODS Alcohol, In 2013, an acceleration in the dynam- Tobacco and coffee, tea, Live animals ics of exchange was observed in Poland's tobacco drinks, spices 1% Meat, offal preserves and preserves international trade. A distinct increase in Fruit and 6% exports, in relation to minimal imports, gave vegetable 8% preserves fruit to a very large reduction in trade defi- 9% 20% cit. Exports rose by over 6% to 152.8 billion euros, and imports by 0.7% to 1155.1 Sugar and 12% 9% Milk and dairy billion euros. As a result, the foreign trade confectionery products 6% 8% products deficit decreased in total by up to 78% per 6% 7% annum from 10.6 to 2.3 billion euros (it 7% was less by up to 8.3 billion euros!) Oilseeds and Other processing products The overall export share of agricultural Cereal and products Fish and fish products exceeded 13%, in imports this was milled Fruits, products products vegetables only 9%. In the foreign trade of agri -food and flowers products, again - as opposed to total trade – (FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014 a positive balance was noted. In 2013, the annual share of total exports in developed a slight total increase was noted; the growth the balance closed with a deficit of about countries did not change and was 82%, in dynamics was slightly higher for developed 1.3 billion euros which was a decrease the EU countries this dropped significantly countries, which did not belong to the EU of 35% y/y. A high positive balance also by 1 pp, to 75%, by this much, the share than those belonging to the EU; there was a closed trade in the developed countries, also increased in developed third countries. rapid decrease in purchase in the CIS. From overall (23 billion euros). However, with In the case of developed countries, in the developed countries, 66% of imports got third countries, excluding the developed, a 2013 an increase of over 5% was noted in to Poland (up by 1 pp.), while imports from large deficit was noted (-25.3 billion euros). shipping, wherein, to developed coun- the EU were 58% (no change), and from the The negative net turnover from the CIS tries, excluding the EU, the dynamics were Euro Zone 45% (no change). decreased by up to 38% to -6.5 billion eu- significantly higher, exceeding 17%. The The share of purchases in CIS fell by ros, the remaining countries (excluding the share of export in the EU dropped by 1 pp 2 pp. to 14%. Due to a 2% decrease in developed ones and CIS) noted no change to 51% and the export dynamics was barely imports from third countries - excluding (-18.8 billion euros). 4%. The relatively low growth rate in ex- the developed ones, import participation For years, Poland's most important trade port, in this direction, can be explained by fell by 1pp to 34%. In the case of imports partner, both in exports and imports, the weakening economic cycle in countries from developed countries (including the has been Germany. In 2013, sales in the such as Germany and France (an increase in EU) a positive dynamics of 2% was noted. German market grew annually by 6% to GDP, in 2013, of 0.5% and 0.2%, respec- Imports from third countries -excluding the 38.2 billion euros. Imports, on the other tively – this was not compensated by the developed fell at the same rate (from the hand, grew by 2% to 33.3 billion euros. better result of Great Britain, increase in CIS by 12%) and from developed coun- The German participation in Polish trade, GDP by 1.7%), which are the major trade tries -excluding the EU it increased by 8%, in terms of exports and imports, remained markets for Poland. which allowed for an increase in shares by unchanged amounting to 25% and 21%, The share in export to third countries 1 pp to 8%. Thanks to the high dynamics respectively. Amongst the top ten biggest (excluding the developed ones) did not in the increase of exports to that of imports markets, in terms of value, only two coun- change, staying at 18%, however, exports in 2013, the deficit in the trade balance of tries did not belong to the EU (Russia with to these regions rose by over 11%. Shipping international trade decreased dynamically 5% shares and Ukraine – 3% shares). In to CIS countries increased, on an annual – by 78% or almost 8.3 billion euros y/y to terms of imports, amongst the top ten most basis, by about 8%, and the share remained 2.3 billion euros. In the case of the turnover important suppliers, four third countries unchanged (10%). Thanks to the high from EU countries, a positive balance of were listed: Russia(12% shares), China(9%), dynamics in exports, developed countries 24.3 billion euros was noted (inclusive of U.S.A (3%) and South Korea(2%). The – excluding the EU – gained (an increase in almost 7.2 billion euros for the euro zone). turnover from the top ten trade partners ac- share of 1 pp to 7%). In the case of imports, From developed countries, without the EU, counted for 65% in overall exports and 67%
7 REPORT
bread, rape and its by products, fruit and vegetables as well as their produce, and confectionary products. In the export of Polish agri-food, low- processed products dominate, which in 2013 accounted for 58% of its value. Highly processed foods had a share of 23% and unprocessed foods 19%.The export value of low-processed foods increased by 9%, highly- processed by 16% and unprocessed 14%. In 2013, there was an increase in the trade balance of red meat by a third, due to a 19% increase in revenues from the export of pork. Despite the significant increase in exports in the last three years, Poland still remains a net importer of this meat product. In 2013, the value in the export of beef also increased (+3%), and in the case in overall imports. It is worth noting the in 2013 by about 12% to almost 20 billion of sheep meat and horse meat, there was a large decrease in purchase dynamics with euros (17.9 billion euros the year before). decline. The positive balance in the poultry Russia (-12% y/y) and South Korea (9%). The growth dynamics in imports was much trade saw an increase of 14% against a In the overall Polish international trade, lower, amounting to 5% and the import 5% increase in the sales value. Also, there the year 2013 brought a distinct increase value increased to 14.2 billion euros from was an increase in the revenues of meat in the share of agri-food products, wherein, 13.6 billion euros a year earlier, and 12.6 products (+8%), milk and milk products the rate of export was slightly higher than billion euros two years ago. For this reason (+12%), cheese and quark (+23%), butter for imports. The export share rose by 0.6 the growth dynamics in export shares of (+29%), meat fat and bone meal (+8%), percentage points to 13.1% and imports the overall export in agri-food products was fish and shellfish as well as fish products increased by 0.4 percentage points to higher than in the growth of imports. (+1%). However, lower than in 2012 were 9.2%. Attention is paid to the slowdown in the sales value of eggs and egg products the growth of exports (in 2012 it was 1.4 THE COMMODITY STRUCTURE OF (-12%), live animals, mainly, cattle, horse percentage points) and the stable dynam- AGRI-FOOD and sheep (-12%). ics in imports. An improvement in the In 2013, a positive balance in the Polish In the plant sector, like in previous years, importance of the role of trade in agri-food agri-food trade increased in the year by a the most important role in export was products and in the structure of the overall third to approximately, 5.7 billion euros. played by processed products, where its trade turnover, confirms the good condi- The trade balance in the sectors producing export value increased by 11% in 2013. tion of Polish agricultural exports against processed animal and vegetable products, In this group of products, there was an overall exports. Like the previous years, the plant materials and stimulants improved. In increase in the sales revenue of milled grain growth dynamics in the overall export trade the the animal sector, there was an increase (+46%), vegetable oil and fat (+28%), oil was much lower than in agri-food products in the value of export in red meat and poul- seeds, feed and feed components (+17%), (6.5 against 11.5%) however, in imports the try, meat products, as well as milk and dairy sauces, soups and thickeners (+17%), purchase of agri-food rose faster (4.9 against products. The positive trade balance in confectionery (+16%) and processed 0.7%). The good results in this group is also red meat increased, thanks to a significant vegetables (+12%). However, the export confirmed by the analysis of the turnover increase in the export of pork. However, value of sugar and molasses was lower than balance. In 2013, increased exports over the negative trade balance of live animals a year ago (-15%). In the section of plant imports, in agricultural trade, rose by up and fish grew, due to the high increase in raw materials, a 21% increase in the export to 32% to 5.7 billion euros. However, the the import of swine and fresh milk. In the value of cereal was noted. At the same time overall balance of trade has been negative plant sector, the positive trade balance rose and to the same extent, imports decreased, for years (but in 2013 it dropped radically). almost threefold, mainly due to an increase which led to a near twofold positive Polish export in agri-food products increased in the export of cereal and milling products, increase in the balance of foreign trade in
8
REPORT
cereals. This was noted for the first time after many years in 2012. In 2013, revenue from the export of Polish rape increased by two and a half times. Thanks to the good harvest of apples in the last two years, their export increased significantly (+28% in value in 2013). Potato and vegetable ex- ports also increased. In the 'other products' sector, the first place and at the same time the commodity with the highest value in the overall structure of factual agri-food exports was cigarettes. Its export value grew by 3% within a year. The export of alcohol and alcoholic drinks rose as well (+16%), water and non-alcoholic drinks (+21%). Proceeds from the re-export of cocoa, tea and spices declined by about 1%. Imports in agri-food products to Poland in 2013 were dominated by low-processed products(+37%), fish and fish prod- states improved by 32%, as a result of a goods, as usual (48% of supplies). Non-pro- ucts(+21%), poultry (+10%), meat prod- higher growth dynamics in exports than cessed foods had a 33% share in purchase ucts (+13%) and beef (+3%). However, imports. The largest positive balance was value and highly-processed – 19%. During less was spent, than in the previous year, noted with Germany and Russia, and the the year, the value of supplies in low-pro- on the purchase of sheep meat (-35%) and largest deficit with Argentina. cessed foods rose by 3%, highly-processed horse meat (-92%). In the group of live ani- In 2013, the balance of trade in the by 6% and non-processed by 7%. Vegetable mals, the most important import remained exchange of agri-food products was similar products accounted for more than half swine. Due to the increasing decline in to that of the previous years, and amounted (51%) of the total agri-food imports, this the domestic pig population, their imports to a value of 5.73 billion euros compared included horticulture and preserves(18%), (mainly piglets) into Poland increased in to 4.33 billion euros in 2012, this is well oil seeds and their byproducts (16%), sugar 2013 by about a third. The expenditure over a 30% increase. Last year the value of and confectionary products (9%). The cost on the purchase of cattle, live poultry and exported agricultural goods was 12% more in the supply of plant products increased by horse was also higher than the year before. in value – 19.96 billion euros against 17.89 6% since 2012. The biggest increase was in In the 'other products' sector the biggest billion euros the year before. A similar the supply value of potatoes (+30%), fresh share in import value (about 40%) was cof- increase was also noted in the import value vegetables(+19%), confectionary products fee, tea, cocoa and spices, as usual. How- – a total sum of 13.56 billion euros against (+12%), fresh fruit – mainly citrus (+10%) ever, in relation to 2012, expenditure on 14.22 billion euros the year before – an and fruit-vegetable preserves (+8%). Less these goods decreased by 8%. Once again increase of approximately 5%. Therefore, than a year ago, spendings went to the there was an increase in the purchase value in terms of quantity, we exported all our imports of oil plant seeds (-29%), cereal of unprocessed tobacco for the production agricultural products. In total we exported (-4%), starch, grit, malt (-3%) and oil pellets of cigarettes (+2%), alcohol and alcoholic 17.89 million tones abroad -15.07 million and feed (-0.3%). The animal product sec- drinks (+10%). Wheras, expenditure on the tones the year before, in terms of quan- tor had, in 2013, approximately, a third of imports of water and non-alcoholic drinks tity, exports increased by 16%. However, the shares in import value in all agri-food was less(-15%). by more than 600 thousand tonnes, we products. Within the year, the import value brought in less goods to Poland worth a to- in this group increased by 17%. THE GEOGRAPHIC STRUCTURE IN tal of 19 million tonnes from 19.62 million The commodity with the highest pur- AGRI-FOOD tonnes the year before. chase value in foreign markets was again For many years, Poland's most important In 2013, exactly 15.51 billion euros of pork, with a 5% increase in expenditure trade partners in agri-food has been the Eu- agri-food products were sold to the Europe- against 2012. In the year, a significant ropean Union countries, this was the same an Union, and 13.76 billion euros worth of increase was in the import value of dairy in 2013. The balance of trade with member goods a year earlier, this accounts for a 78%
10 Products with the largest share in the Polish agri-food exports in 2013 (in terms of value) Fish – dried, Fruit and salted or vegetable smoked juices Cigarettes Other food preserves 6,3% 6,3% 14,8% 6,8% Cheese and curd 7,4% Meat and 11,6% edible poultry 7,8% offal 8,2% 11% Beef – fresh 9,8% and chilled Chocolate and other products Bread Pork – fresh, containing chilled and cocoa frozen (FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014 share in the overall Polish export of agri-food with a value of 8.3 billion euros against fruit – 1.03 billion euros (7%), cereal – 621 products. The value of agri-food products 7.8 billion euros, and from the EU-12, million euros, processed vegetables – more exported from Poland to the EU-15 group the amount was about 1.45 billion euros than 481 million euros, oil cake and feed of countries reached a 58% share in total against 1.48 billion euros, respectively. – just under 470 million euros and fresh exports – 11.59 billion euros. In the previous Thus, an increase of 6% was observed in vegetables – 394 million euros. In the case year, we had as was already mentioned, a the first case and only a 2% reduction in the of animal derived products, red meat and consecutive positive account balance in agri- second. The balance of trade for the EU-15 its offal dominated – 1.48 billion euros (a food trade with the EU – it was 5.73 billion was positive and amounted to 3.27 billion share of over 9%) and poultry meat and of- euros, 22% higher than in 2012. euros against 2.49 billion euros a year be- fal – 963 million euros (a 6% share), as well An improvement to the balance is fore. In the previous year, in total, we sent as milk, cream, and ice-cream – 665 million definitely a result of better exports in this more agri-food products to all the countries euros and 625 million euros for processed direction – in 2012, an increase of 12%. In of the Community – 13.27 million tonnes, meat. Moreover, other important items in the analysed period, goods worth approxi- while we brought in less from there – 13.22 the exports to EU countries were tobacco mately, 9.78 billion euros were exported million tonnes. The drop in the size of sup- products – 1.39 billion euros (9%) and 840 to Poland from the countries in the Union ply was also observed in both groups EU-15 million euros for fish and shell fish. as a whole, compared to 9.28 billion euros and the other 11 Member States. The import of EU agri-food products was in 2012 (+5%), which gives a 69% share In terms of value, primarily, traditionally dominated by, in terms of value, plant prod- in the overall Polish agri-food imports. The processed Polish vegetables reached all EU ucts and processed vegetables – 4.83 billion value of agri-food products imported from markets – a value of 4.98 billion euros with euros a 49% share in the EU imports and the EU-15 accounted for 59% of the total a 32% share of the total agri-food exports 34% in total imports. Above all, this was value of last years imports in these goods – to the EU. Also processed animal products dominated by confectionary products – 909 8.33 billion euros, and from EU-12 a little – 4.36 billion euros (shares of 28%). In million euros + a 9% share and plant oils over 10% - 1.45 billion euros. total, we exported live animals, processed and fats as well as, fresh fruit with a share In the past year, we exported goods meat products and plant materials and of 6%. In EU imports of processed and non- worth 11.6 billion euros to the EU-15 their byproducts to the EU with a value of processed meat products (a value of 3.48 countries, this was 10.3 billion euros a year 12.72 billion euros, which is in total, 82% billion euros) the largest value was from red earlier. To the EU-12, this was 3.9 billion of the overall export of Polish agricultural meat and offal last year – 1.46 billion euros euros compared to almost, 3.5 billion euros products and 63% in total exports. The with a share of about 15%. In addition to in 2012. In both cases, an increase of 12% most important positions in the plant sector this, imports of coffee, cocoa, tea and spic- was observed in the value of Polish exports. were the export of confectionary – 1.67 es were of considerable importance, as well Imports from the EU-15 closed the year billion euros (just under 11%), processed as, fish, alcohol and alcoholic drinks. Last
11 REPORT
year the most important receiver of Polish agri-food goods in the EU market was first and foremost Germany, as usual. In 2013 they bought products from Poland amount- ing to a total of about 4.54 billion euros, which is 23% of Poland's overall export in agri-food, and 30% export to the EU coun- tries. In comparison to 2012 (3.92 billion euros), the value of goods exported from Poland to the German market increased by 16%. Annually, in this direction we sent, above all, Polish processed plant products – 1.43 billion euros and processed animal products – 0.91 billion euros. Our largest income was from the export of fish and shellfish (mainly smoked fish); preserves from fruit; confectionery products; poultry meat and red meat and their offal; cereal and oilseeds. Milk, cream and ice-cream ia(+29%), Latvia (+22%). A drop in the amounted to 57% in terms of value and 6% also had a significant position. export value of Polish agri-food products in total Polish exports of agri-food products. Great Britain again, was second in terms last year, concerned only two EU member Last year, to the east – excluding Rus- of export value with a total value of 1.49 states: Romania (-6%) and Ireland (-15%). sia – we sent goods worth a total of 457.7 billion euros and a share of over 7% in In the case of Slovenia, the export value million euros, to Ukraine, 8% lower than Polish overall agri-food exports and 10% in remained unchanged. the year before. Similarly, the export value exports to the EU countries. In the previous After the European Union, the second to Belarus also decreased by 4% to 293.4 year, the value of agri-food products ex- group of countries, to which we export million euros. To Ukraine we sent mostly ported in this direction saw a 13% increase, a majority of our agri-food products are fresh fruit, confectionery products and red the value in the year before last, 1.32 bil- the Commonwealth of Independent meat as well as animal feed. However, lion euros. The British imported mostly con- States (CIS). In 2013, there was an annual export to Belarus was dominated by pork, fectionery products, meat products, poultry increase in the value of sales to CIS by 9%, lard, fresh fruit and vegetables as well as meat and processed fruit from Poland. to 2.18 billion euros against 2.0 billion processed vegetables. Other importers The top 5 importers of Polish agri-food euros the year before, the share in the of Polish agri-food products are the third goods amongst the EU countries were the overall export of Polish agri-food was only countries, not belonging to any group of Czech Republic (1.2 billion euros, 8% an- 11%. The export structure was dominated countries, next the NAFTA group of coun- nual increase in exports); France(1.16 billon by fresh fruit – 509 billion euros, mainly tries, EU candidate countries and EFTA. In euros, 10% increase) and Holland (1.04 bil- apples (23% share), red meat and offal the case of non-member countries, in 2013 lion euros, 6% increase). The Czech spent (15%), fresh vegetables and confectionery( we exported agri-food products worth 1.58 the most on the purchase of Polish plant about 8% each). The largest receivers in billion euros, 20% more than a year earlier. oils and fats (mainly rapeseed oil); confec- these group of countries are Russia, Ukraine The value of Polish agricultural goods sent tionery products; red meat and poultry and and Belarus. In 2013, Russia increased the in this direction, last year, was about 8% of cheese and quark. The French supplied value of Polish agri-food imports by 19% the total agri-food export from Poland. To themselves with tobacco and its products; to 1.25 billion euros, becoming the third these countries we deposited the most red fish and shellfish; poultry and red meat, overall importer of Polish agri-food goods. meat, including pork, confectionery prod- as well as sweets. The Dutch in red meat, The most important goods supplied to the ucts, milk, cream and ice-cream, as well as mainly beef; fruit preserves; tobacco and Russian market last year were: fresh fruit cigarettes, starch, grit and malt. The largest milk, cream and ice-cream. (25% share), dominated by apples (20%); recipients in this group of countries were The highest growth dynamics in export, red meat – pork; vegetables and their pre- China – with an increase in export value in terms of value, to the EU-27 member serves and cheese and quark. Russia's share of almost 140%, compared to the previous states was to Greece (+40%), Bulgar- in supplies to the CIS group of countries year, Saudi Arabia, Japan, Israel and the
12
REPORT
United Arab Emirates. Red meat and dairy share of 69% in total imports. In regards to was 1.05 billion euros. In the commod- products were the most important in export 2013, the value of these supplies rose by ity structure of supplies, the largest share, value to the Chinese market. However, the 5%. The most came from the EU-15 mem- traditionally, went to flowers (15%), red Saudi market was dominated by the export ber states – 8.32 billion euros (an increase of meat – pork (12%), vegetable oil (11%), and of wheat and confectionery, as well as 7% per annum), this made up a 58% share also cocoa and coffee (8%). cheese and quark. The Japanese enjoyed, in overall imports to Poland, in terms of The third supplier of agri-food products mainly, Polish pork, Israel in confectionery, value and 85% in supplies from just the EU. to Poland was the member state- Spain, sugar and water as well as soft drinks. The other agri-food products with a who increased its import value of products In the case of the NAFTA group of coun- share of 11% in total imports are sup- into our market by 6% to 739.3 million eu- tries, that is, the United States,Canada plies from the new EU member states – in ros. Traditionally, Spain supplies the Polish and Mexico, last year's export value was 2013 the purchase value was 1.45 billion market with horticultural products – fresh nearly 337.0 million euros, which was 4% euros and was 2% lower than the year fruit mainly citrus (39% of the import value), higher than the year before. Exports in this before. From the EU countries as a whole, also fresh vegetables (23%), red meat, fruit direction accounted for about 2% of Polish we brought in significantly less agri-food and vegetable preserves and alcohol (wine). agri-food exports, in terms of value. The products in volume, compared to 2012 The fourth place, for the first time in United States had the largest share (74%) (-4%) - 13.22 million tonnes. In 2013 sup- years, went to Norway, who last year in the group, and in 2013 imported agri- plies into Poland from the EU-15 Member increased the value of imports to Poland by food products from Poland worth 248.8 States were dominated by pork (a 17% 30% compared to the year before. The total million euros, 1% less than 2012. Imports share), the next place was taken by con- import value was 628.1 million euros com- were mainly confectionery products, meat fectionery products (9%), fresh fruit, plant pared to 483.1 million a year earlier. From products, as well as alcoholic drinks, fish oils and fats, as well as coffee, cocoa, tea this country we bought, above all, fresh and and fish products. and spices (7% each) also, alcohol and soft processed fish with a total value of 623 mil- In 2013, the value of agri-food shipments drinks. The new Member States exported lion euros – a 99% share in imports to the from Poland to EU candidate countries into the Polish market confectionery and Polish market. Supplies from Norway were dropped by almost half, to 175.1 million wheat (10% shares each); milk, cream and dominated by fresh salmon with a value of euros, again, this decrease concerned Tur- ice-cream; starch grit and malt, as well as almost 495 million euros compared to 348 key (-66% from over 195.0 million euros), animal feed, oil seeds and sugar. million the year before. which has the largest export share in this Germany has been, for years, the largest Finally, the 5th place in last years imports group of countries and at the same time Polish supplier of agri-food products with a was from Denmark, who exported goods is reducing their imports from Poland year 22% share in total Polish agri-food imports worth a total of 11% more than the previ- by year (above all beef). Such a significant and a 32% share in imports from EU coun- ous year – just under 672 million euros. decrease in the export of Polish beef is the tries, in 2013. Last year, the value of prod- Imports from Denmark were dominated by outcome of an increase in the customs duty ucts imported from Germany increased by pork and swine. The next position in the on this product, introduced by the Turks – in 3% to 3.17 billion euros compared to 3.07 forefront of exports to Poland was taken 2011 we exported goods worth over 170.0 billion the year before. Red meat, including by Argentina, who decreased their export million euros and in 2013 only worth 336 pork dominated the supply – 502.0 million value to Poland by 14% compared to the thousand euros. Apart from beef, we also euros (16% share in the import value from year before to just under 591 million euros. sold starch, malt and grit to Turkey, as well Germany), confectionery (13%), coffee, Approximately, 86% of the import value as cigarettes and confectionery products. cocoa, tea and vegetable oil (7%) and also, from this country constituted soybean To the EFTA group of countries – Iceland, animal feeds and milk products, such as meal – 491 million euros, vital components Norway, Switzerland, Liechtenstein, last milk, cream and ice-cream. for the production of industrial feed, in year we exported goods worth just under Like in previous years, in 2013 the sec- addition, oil seeds and tobacco. Further- 170.0 million euros, 22% more than 2012 ond place in countries supplying Poland in more, goods worth 560 million euros were and this included fruit preserves, oil, con- agri-food products was Holland, we bought delivered by the Italians, mainly fruit, con- fectionery products, fish and tea. goods worth 1.15 billion euros – 10% fectionery products, wine; the French – 518 The most important supplier of Polish higher in value than the year before, which million euros and the Belgians. agri-food products has been, for many years, the European Union, with an import value of 9.78 billion euros in 2013. This gives a (FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014
14 We invite you to our Polish red meat stand 6 C 140
Związek Polskie Mięso e-mail: [email protected] ul. Chałubińskiego 8 tel. +48 22 830 26 56 www.polskie-mieso.pl 00-613 Warszawa INTERVIEW
We have a passion for chocolate... and for winning competitions.
On export strategy, competition on the international market and the Wedel product MARCIN KUKLIŃSKI hits. Monika Dawiec talks to Marcin Kukliński, Head of Export at Head of Export at LOTTE Wedel. LOTTE Wedel
market price of the cocoa bean and cocoa 6% of your sales go abroad, will this products (especially cocoa butter) are fairly percentage rise? high. This is probably caused by two fac- Currently, 6% of our sales end up abroad. tors, i.e. a long-term prediction of deficits We have ambitious plans, a specialized in the cocoa market and the behaviour of team of experts and great support from agents in the investment funds. external organisations, that is why we will However, the drop in the sugar and milk work hard, so that this percentage increases According to predictions, the value of markets help, as this optimizes the produc- much more – in the range of 12-15% over the chocolate segment will increase tion costs. Next year should be balanced, the next 3 years. by more than 17% by 2018, while at so I assume that we will not increase the the same time the sweets market as a prices of chocolate. How important is the SIAL Paris fair to whole will grow by 9%. How do you at your export development? Lotte Wedel view these predictions? For the past 3 years a high positive We are attending the Paris trade fair this Of course, these predictions are very balance has been maintained in year for the first time. It is a strategic event optimistic and we have serious intentions the foreign trade of sweets, which for the food sector and one of the most to have a piece of that pie. At the moment amounted to over 4 billion PLN in 2013. important in the environment of trade and we are working on developing our coopera- Have exports become a more important food production. We are hopeful and are tions in the export markets, expanding our source of income and a chance for counting on making fruitful contacts with portfolio and adapting it to specific markets. development? clients outside Europe. We have built a strong team comprising of Margins in foreign sales are much higher people dealing, purely, with export sales than those in the country, so export is a Wedel is a brand that has a historical and marketing support, thanks to which we good tool to improve the results of the heritage. Do foreign consumers hope to develop this part of our firm, even company. However, it is not an easy appreciate this? more. Additionally, we have set up an in- method to quickly bring significant gains. A In the the international market we com- ternational website in english, www.wedel. suitable strategy requires commitment, time pete with very strong local producers, that com, which will make it easier for clients to and above all organisational changes in the is why when communicating, we do not get to know our products and the company. firm as well as the allocation of resources only focus on the aspect of historical herit- and the means for export activities. The task age, which is highly valued in Poland. The Regarding raw materials – what is the requires many months of trade talks, often Wedel products are our showcase abroad, situation like? ending in fiasco, financial risks – which is characterised by excellent quality, attractive Despite a very good harvest in cocoa, the also everyday life in exports. packaging and competitive prices. However
16 E. WEDEL IS THE STRONGEST CHOCOLATE BRAND IN POLAND, WHICH FOR 160 YEARS, HAS DELIVERED JOY AND SATISFACTION TO ITS CONSUMERS, FLOWING WITH INTENSE AND PROFOUND TASTE. IN THE BRAND PORTFOLIO WE FIND AMONG OTHER: SWEETS LIKE PTASIE MLECZKO®, WEDLOWSKA BLEND, CHOCOLATES, CAKES, WAFFERS AND CANDY BARS. FROM SEPTEMEBR 2010, WEDEL IS PART OF THE JAPANESE GROUP LOTTE, WHICH IS AN INTERNATIONAL CONCERN ESTABLISHED IN 1948, INITIALLY SPECIALISING IN THE CHEWING GUM SECTOR. CURRENTLY, THE GROUP OPERATES IN DIFFERENT FIELDS OF BUSINESS, INCLUDING FOOD, CONFECTIONERY, TRADE, TRAVEL AND TOURISM, CHEMICAL, BUILDING CONSTRUCTION AS WELL AS FINANCE SECTORS. we, the team concerned with export, have ing of introducing our chocolate lounges to reach store shelves in the United States. a passion for chocolate....and for win- E.Wedel abroad, so that the clients can However, when it comes to the Israeli ning competitions. We gain clients, mainly be convinced of the excellent taste of market we are in the process of sales tests through the quality of our products and at- our products at the moment, we hope that soon we will tention to their needs. Obviously, 160 years be processing orders. of history and immense experience speaks What are the requirements to get a for itself, that Wedel is a good choice and Kosher certificate, which will assist in What other certificates do the Wedel that the next 160 years of adventure, not getting access to the Israeli market? products have? only in Poland, awaits. What are your perspectives for this The Wedel brand is certified by IFS and market? BRC, which are necessary for cooperation Your export hits are... Kosher production is a difficult undertak- with retail chains. The company was also been The export hits from our Wedel brand ing, especially in a factory of complex tech- audited, with positive results, by the FDA. portfolio have been recently, flavoured des- nological processes. An inside knowledge of sert chocolates: Panna Cotta, Creme Brulee, Tiramisu. We hope to add a fourth flavour Does Poland have a chance to become soon, which has just been available on the 160 YEARS OF HISTORY a power in the chocolate sector? market, Brownie flavoured milk chocolate. "AND IMMENSE EXPERIENCE Poland has a chance of becoming a SPEAKS FOR ITSELF, THAT european power in the wider confectionery United Kingdom, Canada, and even WEDEL IS A GOOD CHOICE AND industry. We are, as a country, an important Mongolia, Azerbaijan, Moldova and THAT THE NEXT 160 YEARS OF supplier of cake in the whole world. On Georgia - are countries where your ADVENTURE, NOT ONLY IN the European and North American shelves, products, Wedel, can be bought. What POLAND, AWAITS... we see sweets or chocolate bars from many are the plans for further development? wonderful Polish producers. We encour- We are currently working on a three what it takes: kilometers of pipes, crossing" age our competitors and we are happy to year export strategy, which will allow us paths in transport, intermediates in the fac- see our products in the far most corners of a larger concentration and allocation of tory and finally water – this is at least half a the world. They are our showcase and they funds to some chosen regions. In 2015, year of preparation. In my knowledge, we confirm the excellent quality, which we can we wish to focus on North America. Our are the only chocolate manufacturer in Po- boast about to the world second strategic plan is the Persian Gulf land, who has in its portfolio some kosher and the Middle East. We are also think- products. Regarding this, we are also trying Thank you!
17
POLISH PRODUCTS
Quality in the era of market globalization
There is no doubt that Polish companies compete using high quality products. Meeting the specified EU standards and possessing quality certificates significantly influences sales in export products.
Competition in high quality products VoiceThe Manufacturer's amongst producers on the international market The Polish Mills Production Plant imple- KATARZYNA PEDA motivates us to act. The uniformity and repeti- ments quality systems to streamline pro- Management tiveness of high quality products and striving for cesses, maintain adequate guaranteed Representative for Quality their improvement are basic requirements that quality and obtain confirmation that these Systems in the company should be met by each manufacturer. Export processes are taking place in line with the Polskie Młyny S.A is the driving force of our economy. Good objectives of maintaining safety and qual- products, which have certificates issued by ity of products. Examples of such systems started to produce a line of organic wheat product certification bodies, sell wonderfully in are the Quality Management System ac- flour and rye. Each of these systems/stand- the international market. Quality above all. IFS, cording to ISO 9001, the International ards has its own specific requirements that BRC and ISO are certificates often required to Food Standard IFS, which have been must be met. Nevertheless, in addition to participate in a tender. The distributor must be confirmed by certificates since 2005 by meeting the requirements, it is essential to certain that the product that reaches the hands independent certification bodies. improve these systems and standards and of the consumer is safe. Recently, the company has successfully set new goals and strive to meet them, so passed an audit to meet the require- as to meet the legal requirements on food HIGHER STANDARDS IN EXPORTS ments of Regulation EC 834/2007 for the safety, meet customers' expectations, and The value of agri-food exports in the 1st production of organic products and has also, bring added benefit to the company. quarter of the year, compared to the same
20 NOT ONLY APPLES! – POLAND IS FAMOUS FOR ITS JEWELLERY, YACHTS, CASH REGISTERS, COMBINE HARVESTERS AND EVEN INSTALLATION SYSTEMS.
In the past quarter-century, a number of strengthens the position of each awarded awards and competitions have arisen, but firm, as a solid partner. It strengthens the this award emblem "Now Poland" has a brands and the image of firm beyond the unique meaning, primarily because of the Polish boarders. Thanks to the prestige of tradition. According to research conducted individual Polish brands, it also strengthens this year by GFK Polonia for AEGIS Media, the prestige of the Polish brand as a whole. "Now Poland" is the most recognizable sym- Almost half of the respondents recognized bol of high quality in Poland. Poles are very that the laureates of the Emblem "Now Po- rational consumers. This is manifested in land" affects the sales growth of the awarded KRZYSZTOF PRZYBYŁ the search of products and services, which products/ services and other products/ser- on one hand have a good price and on the vices remaining in the offer of the company. Director of the Polish other are of relatively high quality. Consum- About 50% of the respondents, also believe Promotional Emblem Foundation "Teraz Polska" er research confirms this theory that, above that using the emblem increases loyalty to all, Polish consumers aim at obtaining goods the awarded product/service and helps to which are of good value for money. They improve ties with partners. also take into consideration the emblems, The origin of Polish products, especially In this way, we are trying to combine the symbols and certificates. As many as 26% food, is beginning to play a bigger role. We are strategic promotional programmes in the of the respondents stated that promotional convinced of their high quality. Polish furniture, export sector, initiated by the Ministry, with emblems on the packaging, significantly in- construction products, cosmetics, clothing, the idea of awarding the best Polish firms fluenced their choice favouring the marked electronics(e.g. cash registers), programming with the mark “Now Poland”. products. The group, who mostly paid are also of high quality. We have a number of The firms showing a high export potential attention to the promotional emblems were sectors, where the products meet the highest included: jewellery manufacturers us- residents of large town (over 100,000 in- world standards and are present in the inter- ing amber, mining machines - combines, habitants). The AEGIS Media research also national market, this confirms their high quality. piping systems and catamarans, as well as shows that women were often guided by This year for the first time, together with luxury yachts. Several hundred laureates of the promotional emblems when shopping. the Ministry of Commerce, we started a new the existing edition of “Now Poland” are The research, which our foundation led category in the competition “Now Poland” the named firms and institutions, who built amongst consumers, confirms that the buyer for companies with a high export potential. Poland's credibility as an economic partner. who sees a product marked “Now Poland” The firms that are eligible are those that are Among them are small family businesses, is certain he/she is buying a high quality distinguished, firstly, by the declared high and also large well-known brands. One product, confirmed by independent experts. quality products, and secondly, export must thing connects them – high quality products Thanks to this emblem, “Now Poland” account for a large share in their revenue. and services appreciated by experts.
period in 2013, increased by 7% and was place amongst the 11 EU member states, international trade began to change, our above 5 billion euros. About 80% is ex- with a positive balance in the exchange (the producers' offer in exports became richer, ported to EU countries. Imports amounted others are net food importers). Between year by year. Together with our accession to to 3.6 billion euros, i.e. 1% higher than 2003 – 2013, the value of Polish agri-food the European Union in 2004, tariff barriers the previous year. The positive balance of exports rose from 4 billion euros to ap- disappeared, which made food export eas- trade in agri-food products was 1.4 billion proximately, 20 billion euros. Poland has ier. Our indigenous products have become euros compared to 1.1 billion euros in the become an important net exporter of food. sought after, due to their price, which are 1st quarter of 2013. Poland takes 8th place The influx of new technologies as well as low as a result of the lower production costs amongst the most important food exporters EU funds, such as SAPARD (2002-2006), and cheaper raw materials. The quality of to the EU. The value of the trade balance allowed for the modernization of domestic our products have also improved, due to in agri-food products places Poland in 5th processing plants. Then, the situation in the modernization in the food industry.
21 POLISH PRODUCTS
management systems, such as, IFS, BRC or ISO 22000. These are international systems recognised beyond the Polish boarders. Possessing these certificates is the gateway to trade with networks of foreign companies. For a while now, EU countries have used DANUTA KRZEMIEŃ-SYREK various methods to inform consumers about the benefits of traditional products. Head of the Marketing Department In regards to this, promotional programmes Jurajska Spółka z o.o. are being carried out involving, among oth- Jurajska Sp. z o.o. is in possession of all the necessary and and its beds are protected by an impermeable ers, branding agricultural and food products certificates confirming the quality and safety of their layers of clay and dolomite. characterised by their high quality or even
The Manufacturer's Voice products. For years, the company acts in accord- Our export hits are Jurajska Natural Mineral Water, traditional production methods. This are ance to the norms of PN-EN ISO 9001:2001 and which is medium-mineralised, thus, suitable for shown by symbols, such as, the system PN-EN ISO 22000:2006, it has also got IFS food. consumption at any age and with virtually no restric- 'Protected Designations of Origin'. This is a particularly important certificate for inter- tions. We also offer Jurajska Flavoured Water, which In response to the standards applica- national trade relations and networks that require is a mixture of mineral water, natural juice and fla- ble in the European Union, Poland has absolute safety of their products. We achieved this vours. This year, we also introduced two functional introduced, for example, the food quality on the first audit, and we are proud of this. Using products, Jurajska with Magnesium and vitamin B6 symbol system 'Quality Tradition', devel- the highest hygiene standards and modern techno- (For this we have a recomendation from the Cardio- oped and monitored by the Polish Cham- logical processes makes our water safe after extrac- logical Foundation Prof. Z. Religi) and Jurajska with ber of Regional and Local Products. As tion and goes into the bottle in its natural form. It Calcium. It is worth mentioning that our calcium the name suggests, this mark is intended is for a reason we praise our natural mineral water comes from Aquamine. A natural calcium source – for products with a long tradition and, at Jurajska, for the first time our water can be found they are fossilized marine algae , containing over 70 the same time, are of high quality. The in the world around us. It is worth adding, that our minerals most valuable to our health. Aquamine is system is aimed at distinguishing quality mineral water is obtained from a depth of 115m, 100% natural, not extracted chemically. food, taking into consideration the tra- ditional products used. Recognising this system, as a national food quality system, THE STRENGTH OF POLISHNESS pany and the high quality of products. Today, gives its beneficiaries the opportunity to In the era of globalization in international all food producing plants must apply HACCP take advantage of the support mechanism markets, quality certificates are a modern norms. Many firms have implemented even for the participation in and promotion way to guarantee the strength of the com- more advanced and demanding quality of regional and traditional products in a similar way as for products registered in the EU system of food quality for regional REGIONAL DAIRY COOPERATIVE IN ŁOWICZ and traditional products. The fulfillment of quality requirements in terms its organisational levels and attitudes meet the ex- The increasing demand for traditional of standardized quality management systems pectations of high quality, by possessing and being Polish food draws in more and more com- is vital for foreign customers. Producers must under constant veterinary supervision with the fol- panies. Additional incentives are the high verify the quality of their product by providing lowing systems in place: GHP, GMP and HACCP. margins. In Poland, more than 385 compa- documented certificates to prove themselves a At the same time, from 2004, the Regional Dairy nies specialise in the production of regional liable partner for further cooperation. Cooperative in Lowicz has implemented and is products. Manufacturers come, because Possessing a certificate means that each- or certified with the IFS (International Food System), the list of traditional Polish products derived ganisational level of the production plant knows which was established in order to conduct audits from different regions of the country are what quality means and works according to to food suppliers – with own brands in retail and lengthening (with names producers from the implemented quality systems. Monitoring wholesale. One important aspect, which has an other countries cannot use). Producers are
The Manufacturer's Voice each process is a refinement of the duties and influence in the maintenance of quality systems also coming in because they appreciate the responsibilities at each workstation. is constant supervision implemented by internal benefits from registering the products. This The Regional Dairy Cooperative in Lowicz proves audits and regular training of personnel. increases brand recognition and demand. Producers emphasize that obtaining a
22 certificate to produce a protected product VoiceThe Manufacturer's opens the door to foreign markets. St. Mar- Mazurski Honey has a wide range of prod- tins croissants are now sold in the United uct awards, distinctions and certificates, States, Britain and Cyprus. Polish Lisiecka from the more popular trade fair distinc- sausages are conquering Germany, Belgium tions given to a selected group of products and the United Kingdom. - honey, meads and spirits to traditional Another Polish system distinguishing product certifications - Warminska Hon- our products is the Discover Great Food ey Mead. The Mazurski Honey products Programme, which is a tool of the Ministry of also have the symbol, from the Ministry Agriculture and Rural Development used to of Agriculture “Know Good Food”. It is promote food products of the highest quality. also worth mentioning that the Mazurski JOANNA LACHOWICZ Since 2006, the contest for local products Honey Company was honoured by the Export Manager at “Now Poland” (Teraz Polska) has been organ- President of the Republic of Poland, Presi- Mazurskie Miody ised. The purpose of this contest is to award dent Bronisław Komorowski, with the ti- the emblem "Now Poland" to products of a tle 'National Champion in Agroliga' in the form of assistance, which we take advan- local nature, produced in a traditional way, company category, which is a summary of tage of at Mazurski Honey, is the participa- closely associated with a particular region. the 50-year tradition of Mazurski Honey. tion in B2B meetings organised by the Pol- The Ministry of Agriculture assists greatly ish Agency for Enterprise Development, THE POLISH CENTRE FOR by making it possible for companies with as well as participating in trade fairs and ACCREDITATION the symbol 'Know Good Food' to exhibit missions organised under the action de Both Polish and foreign food consumers their products, on the Ministry's stand, in minimis, organised by the Polish Agency purchasing products accredited by the certi- international fairs and exhibitions. Another for Information and Foreign Investment. fication body, the Polish Centre for Accredi- tation (PCA), are assured that money spent on the products are safe and of good quality. rules of the said Council Regulation. They That is why, at the request of the Union The manufacturers of such certified are proof that the EU is paying great atten- of Producers and Employers of the Meat goods, thanks to multiple international tion to the significance in the promotion Industry, and the Polish Association of Beef agreements signed with the PCA : EA MLA of Member States' quality policy, aimed at Cattle Producers – The Polish Accreditation (European co-operation for Accredita- producing and delivering products of the Centre has initiated the establishment of tion - Multilateral Agreement), ILAC MRA highest quality to the market. Such products two specialised technical committees: Qual- (International Laboratory Accreditation include pork, beef and poultry. ity Assurance for Food Production (QAFP) Cooperation - Multilateral Recogni-
tion Agreement) and IAF MLA (Interna- VoiceThe Manufacturer's tional Accreditation Forum - Multilateral The highest quality products, competitive Agreement) are recognised as equivalent prices are today the key to attaining ex- accreditations granted by all signatories. port clients. All our plants have the BRC They are confident that virtually all mar- certificates. Our clients visit us regularly kets around the world are open to them. and carry out their own audits, confirming The European Union released two very the highest standards met in out factories. important documents relating to pro- All our plants are equipped with modern grammes supporting the production of high production lines, and we are constantly quality food. The first being, the Council working on improving the efficiency in all Regulation (EC) No.1698/2005 from 20 the production stages – all this, guarantees PAWEŁ GŁOWNIAK September 2005, which concerns the re- that our clients receive high quality prod- Vice president of the board quirements for being granted financial assis- ucts at very attractive prices. and Trade Director tance by the European Agricultural Fund for Our export hits include breakfast cereal Bakalland Rural Development (EAFRD). The second for children and adults, as well as cereal fruit and nuts, which we offer at competi- - Council Regulation (EC) No.1974/2006 bars. Our clients also appreciate our dried tive prices and in modern packaging. - is an extension, practically detailing the
23 POLISH PRODUCTS
the specific requirements, which should be met by the certification bodies in the QAFP and QMP systems, in order to be consid- ered credible and competent. The Polish Accreditation Centre also ac- credits the conformity assessment bodies MAREK SPUZ VEL SZPOS in the field of integrated crop production (IP). This is a modern system of food quality President of the Board at „Pszczółka” applying special attention to the protection Sp. z o.o. Sweets Factory of the environment and human health. Par- The „Pszczółka” Sp. z o.o. Sweets Factory in Lublin, promising markets we are actively trying to seek ticipation in the IP system allows to obtain has been on the international market for years. The include, among others, the arab countries, we healthy foods of plant origin, which is noted
The Manufacturer's Voice company exports to countries such as Azerbaijan, are also in advanced talks with contrahents from not to have exceeded permissible levels of Estonia, Germany, the Czech Republic, USA, Slova- France. In the coming months, we plan to take part pesticide residue, heavy metals, nitrates and kia, Lithuania and Latvia. Currently, export accounts in fairs in China, Romania and in african countries, other harmful substances. The acknowledge- for 15% of the overall sales at the „Pszczółka” hoping that the contacts we establish will lead to ment of high quality crops from IP is a certi- Sweets Factory and this is constantly rising. We are the fruitful sales of our products to these countries. fied and registered trademark, branded IP. interested in acquiring new international partners. The standard brands, which are a hit internationally In the area concerning the quality of Hence, our presence in many international events include Cuckoo sweets, Jogusie, Named Chocolate food, PCA accredits conformity assessment where companies in the food industry meet. The Mix , Chocolate Debiut. bodies in the field of organic farming as well as regional and traditional products. The producers' share in the national food and the Quality Meat Program (QMP). The were developed: 'the accreditation of quality schemes are financially beneficial - committee proceedings were attended by certification bodies in terms with the QAFP annual payments from the European Union representatives of all stakeholders: breeders systems according to PN-EN 45011' and 'the and the reimbursement of a substantial part of cattle, pigs and poultry; consumers; the accreditation of certification bodies in terms of the costs incurred: for promotional and Ministry of Agriculture and Rural Develop- with the QMP systems according to PN-EN informational campaigns in the press, radio, ment and PCA. As a result, two documents 45011'. They contain, among other things, television or other media; and promotional expenses at the point of sale, such as, the preparation of stands and advertising ma- atic analysis and realisation of safety, as well as ef- terials; costs of participation in trade fairs, ficiency in the running process. This includes safe exhibitions, as well as the costs of training packaging and supervision, so as to detect risks, and conferences. (Detailed information on relating to hygiene, at the right time. It also sets these issues can be found on the website of preventive action. the Ministry of Agriculture and Rural Devel- External audits, which have been carried out opment: www.minrol.gov.pl). in Jamar include, among others: production of New international markets require certi- pasteurized fruit and vegetable (tomatoe paste, fied products. The brand must be recogniz- ketchup, tomato puree, beet, sauces, juice, able and associated with high quality. JOANNA MIZERA nectars, jams, apple puree), packed in glass jars Meat, sausages, cheese, sweets, alco- Marketing Manager and cans; sterilized vegetable salads and veg- hol - these and many other Polish food
The Manufacturer's Voice JAMAR etables packed in glass jars and cans; distilled products meet international standards, The comapny Jamar possesses the IFS(International vinegar and apple vinegar in glass and plastic are certified, and Polish factories have Food Standard) certificate, which strengthens the packaging; marmalade and liquid seasoning certificates confirming the quality of their trust in consumers as well as traders, for whom packed in plastic containers. We make every operations. Nowadays, it is impossible to safety, quality and compliance of the products is effort not to disappoint the expectations of our remain on the market based solely on low of great importance. It also means higher product business partners and customers, because their price. Good quality, diversity and innova- safety and lower risk in liability. IFS is the system- satisfaction is our primary consideration. tion are the key to success. Monika Dawiec
24
INTERVIEW
On the high quality of Polish poultry, promotions beyond the boarders of the country, and consumer preferences; Monika Dawiec talks to Łukasz Dominiak, General Director of the Polish Poultry Council – Chamber of Commerce.
pared to offers of other European producers. fered – each type of poultry meat has its But price is only one element, Polish poultry special features, varied taste and nutrients. is also characterized by exceptional quality Both in the internal and export markets we and taste values. This is associated with the full promote the premium species of poultry, ŁUKASZ DOMINIAK control of the production process from "farm especially young Polish Oatmeal Goose. to table" as well as the health safety of products General Director of the guaranteed by national and EU regulations. It is Every third kilogram of poultry is Polish Poultry Council worth emphasizing the importance of vertical – Chamber of Commerce exported. Is this good result also seen integration in the Polish poultry sector, which in the export of processed poultry? accounts for its stability and strength. The export of processed poultry products Polish suppliers of poultry in the European from Poland is growing as rapidly as the and global market also stand out, because of export of poultry meat, however, it is still their high flexibility in adjusting the offer to only a margin in the total volume of sales KRD customer expectations, both in terms of size to foreign markets. The industry is mak- Izba Gospodarcza and securing the supply, as well as the assort- ing efforts to increase shares in the export ment range. All the mentioned characteristics of products with added value, including distinguish the Polish poultry sector from the processed poultry products. global market, and are the deciding factors on the strength of the country's position as a The largest recipient of Polish poultry The Polish poultry industry is one of leader in the production of poultry. outside its boarders are..... the strongest sectors in the Polish Most of the Polish poultry – over 80% - economy. Why is Polish poultry Chicken meat outweighs turkey, the goes to the European countries, above all to appreciated by foreign consumers? goose and duck market is also growing. Germany, the Czech Republic, France and Last year, according to data from the How are the preferences of poultry Great Britain, In the past few years, export Central Office of Statistics (GUS), The pro- consumption changing? to China and African countries increased. duction of poultry meat in Poland increased For years, the poultry consumption in Po- Currently, the industry is highly focused on to 1 849 million tonnes. From this, 642 land has risen on average at half a kilogram, export to the third countries. Of great im- thousand tonnes of poultry was exported. annually. Statistically, a Pole eats about 27.5 portance, in the development of sales out- An increase in production and export is also kg of white meat. A larger amount of this side the EU, is meat obtained in accordance expected in the current year. At present, meat gets to the foreign market. At present, with religious requirements, e.g. halal, not Poland is one of the largest producers and the share of the various poultry species used only in context of the quantity potential, but exporters of poultry meat in Europe and one in the production of white meat in Poland above all, the possibility to reach margins. of the world leaders in this market. Polish are as follows: the leader being chicken poultry is produced in modern plants with with a share of close to 80%, next, turkey Does the Russian embargo have a functional facilities for livestock rearing. (approx. 16-17%), then goose and duck, as large influence on the situation in the Where is this success from? Like in most well as other poultry (approx. 3-4%). poultry market? markets, price plays an important role – still, Undoubtedly, the strength in the poultry At the moment, we have not noticed any due to the cost of production, we are able to industry in comparison to the red meat significant influence caused by the embargo offer poultry meat at competitive prices com- sector is the diversity of the products of- from Russia on the sales of poultry. So far, our
26 exports to that market has been less than 1% anteed System - QAFP. Independent auditors devoted to the promotion of chicken meat, of the overall production exported abroad. are appointed to supervise all participants in 2012 and 2013 we informed consumers What could be dangerous for the industry in the production chain, assessing whether about the qualities of turkey meat, and in and the economy as a whole are the manufactured goods meet the system re- 2013 and 2014 focused on processed poultry. disturbances connected with the supply of quirements. QAFP standards cover all stages In 2015, we intend to promote duck meat. poultry in the global market. I would like to of poultry production - from farming, animal Despite a steady increase in the consumption remind you that the embargo introduced by feeding and rearing conditions, through to of poultry meat in our country, we are not Russia, also hit the leading poultry produc- slaughtering, cutting, processing, transporta- able to fully utilize the growth of the domestic ers in the EU and in the world (eg. USA). tion, packaging, distribution and sales. Thus, poultry production. We must actively seek the entire production process from "farm to markets abroad. For this purpose we are mak- Polish poultry has its own certification table" is subject to strict control in terms of ing important promotional initiatives - such system QAFP . Please tell us about the the implemented system standards, guaran- as our active presence in the most important quality of Polish poultry. teeing the highest and most stable quality industry food fairs like SIAL, ANUGA or IFE – Goods from Poland are produced under and complete safety of poultry meat. which results in the establishment of valuable additional production control systems, business relationships with partners around guaranteeing high quality and food safety. Promotional campaigns such as "New the world, and ends up with new export con- Thanks to which, the consumer can easily quality in poultry" or "Serve Turkey" tracts. Currently, we are preparing to launch a judge whether the products purchased are are very popular. How do we promote program promoting poultry meat originating of good value and not harmful to health. Polish poultry in foreign markets? from the European Union and targeting the One of the most popular systems of classi- In Poland in recent years, KRD-IG con- markets of third countries: South Africa and fying the quality of meat products in Poland, ducted several major campaigns starting from China, including Hong Kong. including poultry, is the Food Quality Guar- 2010, when promoting geese, 2011 was Thank you for the interview.
advertisement
Our Company has been functioned on homeland and foreign markets since 1989. We offer nearly 20 kinds of products, mainly different tastes and shapes lollipops, drops, hard caramels and Christmas tree icicles. Our products have excellent quality and delicious taste and are free of preservatives. We have been awarded the ISO 9001:2008, IFS Food Certificate and have acquired HACCP Certificate.
P.P.H KARMEL sp.j. • www.karmelsj.pl • [email protected] • mob. +48698677765 (english)
27 POLISH PRODUCTS
Let's talk about trade fairs... The possibility to promote products in the international arena is undoubtedly, an important element in every business that counts on exports. During the 2014 SIAL Paris trade exhibition, polish firms are looking for possibilities in trade talks and to establish new contacts. Why are products coming from the country on the Vistula river enjoying popularity in the international markets? Innovation and experience are the key assets of polish firms, which allow them to compete with the greatest players in the world.
THE KEY TO SUCCESS IN THE operators can showcase themselves in SIAL present Poland, but above all to promote the INTERNATIONAL MARKET Paris 2014 alongside the largest players in productive potential and diversity of Polish The assortment of many Polish companies this field. "From talks I've personally had food specialities produced by individual is synonymous to quality and taste, accord- with representatives in the Polish agri-food firms – participating on the national stand. ing to foreign partners, that is why we are sector, it seems that, for a couple of years Thanks to our cooperation with individual enjoying an increasing interest. A wider now, firms aim to diversify sales markets firms and branch organisations, the stands variety of products from the whole country and this is a good trend. During the fairs, we are larger and situated in one place. On a is being exported. Polish firms receive as- support producers by advertising the whole large scale we also prepare accompanying sistance from the Agricultural Market Agency, stand or even through media commercials actions – culinary shows, seminars, business in promotions and attaining new business for specific food sectors. The national island meetings, or even press conferences." - says contracts, and with which food business not only serves to economically promote and Agnieszka Rembisz, Director in the Interna-
28 Polish export hits tional Co-operations Office at the Agricultural Market Agency. Royal Apple juice is naturally pressed juice – it is produced by squeezing the whole fruit. One and a half ADDITIONAL TRADE kilograms of fruit gives a litre of our Royal Apple juice, POSSIBILITIES which thanks to its unique production process, does As emphasised by Robert not include any additives: sugar, water or preserva- Lesniak from the Meat Processing WALDEMAR tives. Royal Apple juice stands out due to its unique Plant ZACZYK – The SIAL Paris ŻÓŁCIK taste and every batch is unique and special. Every fruit trade fair is the largest event, this of the same variety gives a different taste in the various President of year, in which they have the op- ACTIV Sp. z o.o. ripening stages. portunity to meet and exchange common experiences with food market creators. For companies like ZACZYK, trade fairs are a place to meet new potential cli- ents from all over the world, with whom, due to geographic limita- CSI Słowianka is a producer of caramel (sweets) and tions, multiple direct talks would biscuits. We also have plum in chocolate and milk be difficult. Participation in trade fondant on offer. The development of our assortment exhibitions are, undoubtedly, a of caramel allows us to expand our offer of hard candy, possibility to promote not only the drops, filled candy, and filled chocolate coated candy assortment in a given company's as well as, unique to the market, sweets with a high existing offer, but also new prod- milk content and soft milk caramels under the brand ucts. It's also an opportunity to name 'Duo Milk'. Traditionally, our baked products exchange experiences and get to SŁAWOMIR include biscuits coated with sugar, cocoa and coconut know the current trends and also, PAWŁOWSKI as well as sandwich biscuits in different flavours. This a chance to obtain information President of year, we introduced fibre enriched biscuits under the about the competition. "We de- CSI SŁOWIANKA brand name 'Fit & Vit'. Hits in our exports are 'Fit & cided to take part in the SIAL Paris Vit' biscuits and 'Duo Milk' sweets as well as chocolate fair, due to the scope and range coated candy 'Choco Trio'. Our filled candies are also of this event and also because of very popular, especially the fruit candy enriched with a our plan to exist on the french vitamin C filling 'MOC' market in 2015. Our goal is to get to know the reactions of our po- tential consumers to our products. This will be, among other things, a test for our ready meals, which have recently had their recipes changed. Moreover, we plan to Krakowski Kredens' assortment is quite wide, from cold get new, potential partners like: meats and cheese, to sweets, honey, preserves through agents, distributors or commercial to tea, coffee, syrup and alcohol, thus, there is something chains and also learn what our to choose from depending on the needs of the client. PAULINA competitors are offering."- says There is a big interest in, for example, Kabanos (a thin Zenon Daniłowski, Director of JANICKA dry sausage) – made from the highest quality of meat and Makarony Group Poland S.A. International without monosodium glutamate, fudge made from real Participating in these types of Markets Manager butter, hand made chocolate, which has no additional at Krakowski events, is definitely a big oppor- vegetable fat, except that from cocoa, as well as, pickled Kredens Tradycja tunity for companies. It is also a Galicyjska S.A. cucumber preserved in natural oak leaves. possibility to mark ones presence
29 POLISH PRODUCTS
Polish export hits on the market, in which activity already exists, and establish new business contacts. "We have been ZENON DANIŁOWSKI on the french market for many President of the Makarony Group years. SIAL Paris is an excellent Poland SA. occasion to meet with current In Paris, we exhibit our goods of ready meals, jams business partners, as well as new, high in sugar and low in sugar and flesh (Tushonka potential contrahent parties." - – processed pork and fat, sausage with garlic, pork says Adriana Bojczuk, from the knuckle with horseradish). At the moment, our export Trade and Marketing Department, hits are above all: macaroni 100% durum and highly Skłodowscy Sp. z o. o. sweetened jam as well as low sweetened jam. Amongst the ready meals, the following enjoy popularity: Tripe, THE POLISH COMPETITIVE bigos – cabbage stew), pasta sauces and lard. ADVANTAGE According to foreign contrahent parties, Polish companies are reliable business partners because they meet the expectations of international markets in, among other things, competitive offers. Zenon Daniłowski, Director of the ADRIANA BOJCZUK Makarony Group Poland S.A., ar- Department of Trade and Marketing, gues that his company is capable of Skłodowscy Sp. z o. o. offering to many foreign partners. SKŁODOWSCY Sp. z o.o. is a producer of beef He mentions, among other things, and beef products. The products we present during the short-term in executing orders, trade fairs are: beef on bones, boned beef com- buffer warehouses, that is, the pos- ponents, beef burgers and other beef products. sibility to spread out the execution Undoubtedly, an export hit, very popular in the of orders over time, low produc- french market is chopped steak – hache steak as well tion costs, which translate to the as steak burgers – steak gaufre competitive prices and also, price guarantees in a given period. On the other hand, Waldemar Żółcik of ACTIV Sp. z o. o. highlights that the key to success of the com- pany he represents is the product – of the highest quality and the immense experience in the fruit sector. Indeed, ACTIV Sp. z o. o. for generations has been dealing with arboriculture. Paulina Janicka, International Markets Manager ZPM ZACZYK from the beginning of its activity deals ROBERT of Krakowski Kredens Tradycja with processing beef, offering clients high quality prod- LEŚNIAK Galicyjska S.A. adds: "we focus ucts. Taking into consideration that beef consumption primarily on quality – this is proven ZACZYK Meat in Poland is relatively low, our activity is aimed, mainly by the content of our products. Processing to sending our products abroad. The company's export Plant. The highest quality ingredients, accounts for, therefore, most of our sales. limited additives, unforgettable taste – all this goodness put in
30 aesthetic packaging. On the market, our A STEP FURTHER businesses even beyond the events of exhibi- offer stands out, but also attention to detail The foreign business partners of Polish tions and fairs. "The food sector was selected in every element of sales is given – power- producers expect, inter alia, the possibility as one of the most important branches of ful and effective marketing, the style of the for stable cooperation. To meet the needs of the 15 programmes promoting Polish export packaging, decor in the shops and the sales their clients, Polish firms have to be experi- specialities. We have a special e-mail address culture." Cooperation with Polish companies, enced and knowledgeable, which results, at ([email protected]), where we collect however, isn't limited solely to tradition and a later stage, to high quality products, large information and inquiries about situations in production based on traditional ingredients production capacities and modern designs. various sectors and specific trade offers, which in modern processing plants. It is also the During the SIAL Paris 2014 trade fair, Polish we send to all promotional departments of right approach to the client. "We are looking producers present a wide range in their offer. foreign embassies and businesses who send us for competitive advantage in the products However, Agnieszka Rembisz, Director of the inquiries. Already, we are getting information and also the approach to the client. We tailor International Co-operations Office at the Ag- from embassies and consulates with specific our offer to clients' needs as is the mission ricultural Market Agency, thinks that the next inquiries on offers. In this way, we are associ- of the company: 'The source of our success step in conducting promotional activities, by ating both sides, we want to expand this form is a happy client.' We are flexible and we Polish companies, should be inviting potential of mediation." - adds Agnieszka Rembisz, put great emphasis on creating possibilities clients to Poland to visit their facilities. Also, Director of the International Co-operations for long-term cooperation."- says Sławomir the Agricultural Market Agency is now sup- Office at the Agricultural Market Agency. Pawłowski, President of CSI SŁOWIANKA. porting Polish producers in the growth of their Katarzyna Ogonowska
POLISH PRODUCTS
La Gustosa 150g Choco GuTTi 160g
Inside every cookies you’ll discover a Crunchy cookies, delicate and sweet surprise of liquid velvety cream! chocolate at the same time, We promise you nice taste experience it promises maximum and no messy fingers. We offer you satisfaction and long leave Cookies with chocolate, hazelnut, lemon, of original chocolate, coconut and macchiato cream. hazelnut, toffee or www.BOGUTTI.com orange taste! www.BOGUTTI.com
COMPOSITION OF FLAVORS BY BIFIX BIFIX PREMIUM WILD ROSE
This exceptional tea set contains 9 types of tea (10 bags each). & RASPBERRY INFUSION In the box, you will find a classic black tea (full-flavored, strong, Both wild rose and raspberry are known as a rich source of natural aromatic, stimulating); an expressive Earl Grey with bergamot oil; antioxidants, vitamin C and other healthy ingredients. The resulting a delicate and refreshing pure green; a green tea with ginseng and infusion has a complex, fruity flavor, harmonically complemented by pomegranate; a wild rose and raspberry fruit mix, particularly rich tones of chokeberry and apple, which makes for a refined afternoon in vitamin C; an aromatic raspberry beverage that tastes delicious both fruit tea; a harmonic cranberry hot and cold. The infusion has tea, as well as peppermint and a red color and a strong, fruity chamomile herbal teas. aroma. Infusion is free of caffeine. www.BIFIX.pl www.BIFIX.pl
31 INTERVIEW
PAULINA JANICKA International Markets Manager of Krakowski Quality without compromise Kredens Tradycja Galicyjska S.A. – This is Krakowski Kredens's motto.
Paulina Janicka, International Markets Manager of Krakowski Kredens talks about: regional recipes, sales growth on the international markets as well as novelty in their offer.
Krakowski Kredens has been on the should be differentiated by its own quality. The Krakowski Kredens brand has market since 2007. How have the In food this is evident - the quality is on the widened its assortment to include Polish and international markets, label, giving information on the food con- snacks. Soon, you intend to include changed over the years? tent and can be read by conscious consum- ecological cheese, among other things, In 2007, Krakowski Kredens started ers. Of course in addition to this, the taste to your offer? Please tell us about the building a market in Poland for its brand. must be accepted by the consumer, which new product range. The window to the world was to exhibit depends on the ingredients used, means of Yes, we really would like to include good and sell our products, to foreigners, in the production and technology used. Did you cheese into our assortment, the highest newly opened airport in Kraków. In 2012, know that pat butter formed by hand has quality. We are also working on the intro- we made the decision to start looking for a different taste to the same butter formed duction of a range of exquisite fish products. partners in the foreign market. The changes using commercial cubes? arising in the european markets reach Po- 2013 was a successful year, the Group's land very fast, the trends are similar. Your brand includes products inspired turnover rose by over 7.7%. Are there by the cuisine of wealthy residents signs of an increase in 2014 as well? The Krakowski Kredens products are from the former regions of Galicia. Do We are aiming for this, despite a deflation available in flagship stores, in the you count on regional recipes? in the category of food articles. The first half Alma chain of delicacies and on the We count on traditional Polish recipes, of the year ended with positive results. online shop, Alma24. Your brand is mainly from Galicia. We get examples positioned in the premium segment. from the cuisine of the inhabitants of How are sales to the foreign markets Quality first? bourgeois 19th century, because it was developing, where can the Krakowski Quality without compromise. In my more exquisite and varied, compared to Kredens products be bought? opinion, all premium brands in each sector food eaten by peasants. At the moment, we cannot boast about
32 Quality without compromise – This is Krakowski Kredens's motto.
spectacular achievements on the sales of In what way does our products to foreign markets. How- Krakowski Kredens ever, we have a number of small clients in promote its products Germany, Austria, Sweden, Paris, Scotland, abroad? How and....Australia. These are often firms that important, to you, have a relationship with Poland. is your presence in We have recently received support from international trade European Union funds and are participat- fairs? ing in the Branch Programme Promoting In 2012, we took part Polish Food Specialities – the project is in the International Green co-financed by the European Regional Week fair in Berlin and in Development Fund under the Operational SIAL- Paris, as exhibitors. Programme of Economic Innovation. Currently, thanks to funds We have also taken part in trade fairs, from the European Union, exhibiting our products in Moscow, Kiev, we are able to display Pol- Paris, Poznań and Abu Dhabi (UAE). ish food in five trade fairs. Our goal is to awaken an interest in our The presence in trade products amongst foreign contractors and fairs, the possibility to getting them to co-operate with us. establish contacts and finding foreign partners are How is your co-operation with partners currently important to us, from abroad? because to a certain extent Like I said, our co-operation is small scale, premium foods in the local
but we are happy working with our partners. market gets saturated. Kredens Krakowski photo:
33 POLISH PRODUCTS The tradition of great taste, Polish products on international tables. Polish products are loved and appreciated in the whole world, and often boast century-old tradtion, as well as exceptional recipes. Sausages, cold cuts, pierogi, smoked fish, pickled cucumber and cabbage and vodka – are the main articles associated with Poland, but the richness of the national assortment goes beyond the circle of the mentioned products.
Price and the standard quality are still We are aware that the expectations of con- the main criteria of choosing goods when sumers, in relation to additions to meals, are shopping, but an increasingly wider group high. That is why WSP Społem, for more than of consumers are looking for products with 90 years has been trying to a keep constant, pro-health properties, a long tradition of high level of their products. The features that manufacturing and those of regional origin. distinguish them from the wide range offered Products originating in Poland can boast such by other manufacturers is primarily, high- features, which of course have quality certifi- quality ingredients and a production recipe cates, both local and applicable throughout unchanged for years. Moreover, many con- the European Union. It is the accession to the sumers, including those who live outside the MICHAŁ MIUS European Community that gave many local Polish borders, praise the rich, almost home- Chairman of the Board at entrepreneurs the chance to export, thanks
The Manufacturer's Voice made taste of the products. Thanks to these WSP Społem Kielce to the integration process. Those who took features, it is possible to cooperate with cus- advantage of this, now have quite a strong tomers from countries, such as, the United and we believe that in the era of the global position in the international arena. Polish Kingdom, Germany, United States, Australia village, every country should have a unique products are well-known, appreciated, their and Kazakhstan. We are constantly looking for product that will identify them. We would be quality and taste praised by many interna- new opportunities of cooperation in the Asian happy if one of our Polish flagship products tional consumers. Polish producers count countries, among others. We appreciate the - Mayonnaise Kielce, will become internation- on, not only quality, but also on intense fact that we are present in foreign markets, ally identified as Polish. promotional and trade activities, thus present at all major international food fairs. Polish
34 stands tempt with their rich offer, and more VoiceThe Manufacturer's importantly – an exceptionally tasty offer. We have been producing our cheese with Year by year, the image of Polish food keeps passion for over 50 years. High quality improving, and the quality systems imple- products are a priority for us and we take mented guarantee the highest standards. The care of this on each production level. We fact that the quality of what Polish firms have choose the best raw materials, use tradi- to offer is accepted, both in the EU market tional recipes and tested technology. We and the rest of the continent, best explains are currently one of the largest producers the fact that Polish products are currently in of processed cheese in Poland, offering the remotest corners of the world and from excellent quality and a variety of tastes the perspective of the Polish market, in exotic in processed cheese. Gold Emmentaler, ANETA BĘDKOWSKA locations. And are constantly being expanded cream cheese and cream cheese for with new ones. Polish producers are well children- Oscar. Also, part of our rich as- Head of Marketing and aware, that the quality of food products sortment includes cheese with additions: Client Relations at SERTOP Sp. z o.o. are playing a bigger role and are becom- ham, porcini mushrooms, chicken, chives ing the deciding factor for consumers when and sunflower seeds. Export accounts for cheese is available in the USA, Canada, shopping. That is why they are constantly a significant portion of our sales - SERTOP Israel and the European Union. striving to improve the quality of the offered assortment. A great benefit is the combina-
tion of experience with old Polish recipes and VoiceThe Manufacturer's tradition with modernity. Modernity helps in Our company has been active in the keeping an eye on the quality of the products market for over 25 years. We offer more at each step of production – from the raw than 10 kinds of products. Fruti lollipops material to the finished goods, tradition is and caramels deserve special attention the response to the trend manifested by the as they are competitive on both the local fashion for traditional products, old Polish. and the international markets, because In response to this trend the National List of their unique designs. The design on of Traditional Products was created. Thanks premium products are made by hand to this list, it is easier to promote and pass with high quality, natural ingredients. on information internationally about the We are HACCP, ISO 9001: 2008 certi- Polish products made using traditional and fied and are in possession of IFS Food, SŁAWOMIR BOŁTRYK historically-established methods. The list was which guarantees the highest quality of Manager at created on 17 December 2004, and the first products. Our company policy is to pro- P.P.H Karmel Sp. J product placed on the list (in July 2005) was vide improved confectionery products, pierekaczewnik - pierogi from the Podlasie tailored to customer needs, aiming to the domestic market and develop a re- region, which is a speciality for those living maintain our leading market position in warding position in the foreign market. in the Tartar region. Currently, there are 1300 products on the list. It is worth noting that the names of the products and not the The production, protection and promo- important factors affecting the sustainable producers are on the list. The attractiveness tion of high quality food plays an increas- development of rural areas and achieving the of traditional and regional products depend ingly important role in the European Union. objectives of the second pillar of the Common on, inter alia, the connection with the given One of the basic ways of implementing Agricultural Policy. Due to the large variety of area – with unique climatic qualities, breed- the quality policy is by using distinguishing products placed on the market, consumers ing methods, traditional production recipes, symbols, which confirm the high quality of want clear and comprehensive information passed down from generation to generation. agri-food products originating from specific on the quality and origin of the agricultural The newest products entered into the list regions, as well as those characterized by product or foodstuff. The identification and (August 2014) are: red currant jelly (jelly with the traditional method of production. selection of individual products facilitate świętojonki), baking powder and yeast buns The protection and promotion of regional geographical indications, designations of origin with icing (drożdżówka). and traditional products is one of the most and guaranteed traditional specialities.
35 POLISH PRODUCTS
MARKETING VoiceThe Manufacturer's Sante means health – from the beginning DEPARTMENT of out existence, we have been loyal to the TAN-VIET mission in this word. Health is our statement International S.A. to customers, employees, partners and the environment, in terms of the whole process The TAN-VIET Capital Group engages in the in running the business and all the elements import and distribution of instant soups and that make up the business. For already more meals as well as oriental products, in Poland, than 20 years we have been developing the Europe and Central America. philosophy of promoting healthy eating and Its leading company TAN-VIET International a healthy lifestyle. Today Sante is an expert PATRYCJA SKRZYPIEC SA was founded in 1990, in Poland, and suc- in functional food, food that is beneficial to PR Manager at Sante cessfully, for almost 25 years, is growing as
The Manufacturer's Voice health. Sante is a leader in the muesli market. A.Kowalski Sp. J evidenced by the strong market position of Granola, Crunchy and Muesli are well known its brands, popularity of products, consumer breakfast products loved by consumers. Sante bars as well as barley and oat cookies, in a confidence, awards and the continuous en- also offers healthy and tasty snacks - Crunchy variety of flavours. To good health! richment of its range. The TAN-VIET Group has got offices and sales representative in Germany, Great Britain, the Czech Republic, Slovakia, Hungary, Romania To both Polish and foreign consumers, Mokate and Cuba. group offers the best quality products in the TAN-VIET is a distributor of the branded prod- world starting from the taste and the quality, to ucts VIFON and its own brands TaoTao, To- the appearance of the packaging. In the sim- kyoto, Ammko and Polka. The VIFON brand plest terms it could be said that we offer such is a leading player in the category of instant a good product that even in its homeland, it is soup in the Polish market, No.1 in Slovakia attractive to the consumer. In reality, however, and Hungary. The Tao Tao brand is a defi- the matter is more complex. Our strategy is nite market leader in the category of oriental based on four pillars - product innovation, sauces and oriental pasta in Poland, actively diversification of the offer, building synergies ADAM MOKRYSZ building its position in other markets. between products for the retail and B2B and Member of the Board at Due to the constant development of prod-
The Manufacturer's Voice lastly, building in each country sales networks Mokate Sp. z o.o. ucts, product differentiation and the intro- based on local staff. Effective marketing, a de- in Żory duction of new products, TAN-VIET reaches veloped sales network and experienced staff, group's products, Mokate, to their high sales a wide range of customers, guaranteeing enable us to transform the advantages of the and position abroad. profit to its partners and taste and quality to consumers.
Consumers are becoming more educated, given only to the products, which meet the about which products they want to reach precise criteria prepared by scientific ex- accordance with the Rules of Symbol, ac- for, they read the labels, analyse the com- perts, who include renowned experts in the cepted by the Patent Office, and previously position. From year to year their awareness field of: nutrition, crop cultivation, animal approved by the Board of the Polish Cham- and knowledge on quality systems is in- husbandry, health, and law. ber of Regional and Local Products and the creasing, and are not only incomprehensible The system "Quality Tradition", de- Association of Polish Regions. and mysterious additions to the product. veloped by the Polish Chamber of Re- An extremely important – and rapidly grow- One of the Polish systems in distinguish- gional and Local Products in Warsaw is ing - branch of the food industry is organic ing our products is the 'Discover Great Food the national food quality scheme, which farming. Here, many Polish producers can be Programme' (DGF), which is a tool of the distinguishes quality food, taking into ac- proud of their produce, wholly natural, with Ministry of Agriculture and Rural Develop- count traditional products. The products, no synthetic fertilizers, chemical pesticides, ment, aiming to promote food products before being allowed to participate in the or modified forages used. The production of the highest quality. The symbol DGF is program, are subjected to verification in plants are located in ecologically clean areas,
36 The Manufacturer's VoiceThe Manufacturer's Innovation and quality are two character- istics that distinguish our products from the competition. The wide range of prod- ucts help meet the requirements of the most demanding international clients. Us- tronianka is a recognizable Polish brand with tradition, making it popular among the Polish community in the USA or UK. Our innovative and healthy drinks are getting more recognition in the Western TOMASZ TARCZYŃSKI ROBERT PACZESNY markets, due to their specificity, function-
The Manufacturer's Voice Group Brand Manager at al capacity, and also the children's drink Export Director at Tarczyński S.A. Grapcio does not contain preservatives. Ustronianka Sp. z o.o. Tarczyński S.A. is one of the largest produc- It is worth noting that as a company we ers of cold cuts in Poland. Our products are have all the necessary international cer- service, which is a guarantee for our na- characterised by their unique taste, which are tificates confirming the highest quality of tional and international partners. the result of many years of uncompromising work, focusing exclusively on providing the
highest quality. Our main products are vari- VoiceThe Manufacturer's ous kinds of thin dry sausages (Kabanos) in Spomlek is an example of the perfect many flavours and packaging forms - also in composition between two important the form of snacks. The name Kabanos comes food production elements: respect for from the Polish word "kaban" which in eastern good tradition and modernity. The result Polish dialect is a piglet. Its production pro- is a wide range of excellent tasting cheese cess consists of several stages lasting for several of the highest international quality, from days depending on the type of Kabanos. We the unique ecological meadows of the are proud of the fact that according to GFK river Bug and high quality milk powders. Polonia, in 2013, we were recognized as the The manufacturer of mature cheese leader (No. 1) in its production in Poland. For – RADAMER, Old Olęder, Hollen- this reason, we would like the taste of kaba- der, chestnut; cheese under the brand ELŻBIETA KOSSAK nos, which is enjoyed by so many Poles, to be names: Old Poland and Serenade; butter Export Director at Spomlek discovered by people in other countries and and milk powders. Dairy Co-operative we are confident that its taste will delight the Cheese RADAMER from Spomlek was noble cheese in Poland and one of the most demanding gourmets. the first Polish cheese with 'eyes', invari- few, who cultivate traditional method of ably valued by consumers and experts. making cheese "on dry skin" (Old Poland, Spomlek are the largest manufacturer of Old Olęder, chestnut). uncontaminated by industrial waste and what is important - are environmentally friendly. Only from such farms, with appropriate qual- turers present at the fair! An example of a For the production of mustard the compa- ity certificates, can certified organic products company that cares about traditional produc- ny uses only selected mustard seeds, which be derived from, granted for a period of a year tion is the Octim Company, in business since must meet the specified quality conditions. by accredited certification bodies. 1994, and specialising in the production of Polish proven recipes are being used in The list of Polish producers, who can be high quality vinegar, mustard and ketchup, production at the Meat Company, Łmeat- proud of excellent production quality and a prepared exclusively from natural raw materi- Łuków, operating since 1973. They com- lengthy tradition of production is quite long, it als. Distilled vinegar is obtained by means of bine tradition with modernity, systematically would be difficult to name them all, or even traditional methods, biological fermentation modernizing their processing plants and just the most important. But, it is definitely of spirits, and also obtained by the fermenta- offering products that meet world standards worth cooperating with all Polish manufac- tion of cider apples originating from Poland. and at the same time, have a typically tradi-
37 POLISH PRODUCTS
countries like: Australia, Paraguay, Zambia, XL Energy Drink is an energy drink addressed Ghana, Cameroon, Benin, United States. to young people and available in over 100 Export to over 20 countries in four con- markets so far. The market share of the prod- tinents, is an achievement of the Confec- uct reaches even 65%. tionery Production Plant Vobro, established The obvious success of XL Energy Drink brand in 1986. They produce about 100 types of is mostly driven by high quality combined chocolate products and 30 types of cakes. with excellent price and wide range of tastes, Approximately, 10 million of their sweets what is unique in this category. reach the world market, annually. The brand, apart from the three classic power Modern technology and the preserva- drinks (Regular Energy Drink, Sugar Free and ROBERT MICHALAK tion of tradition and timeless recipes is the Lime & Lemon), offers a line of functional Marketing Manager key to success in the Meat Plant Pekpol
The Manufacturer's Voice drinks (Double Kick, Sports Maniac, After XL Energy Marketing Ostroleka, which has been in business for Party), special versions of mixers (Mojito, Pina over 40 years. Most of the 120 product Colada and Power Tonic) and Juiced refresh- most of all a philosophy of life in big cities, items, are based on proven and unchang- ing line - energy drink enriched with fruit juice. based on spending time with friends, fun and ing recipes. Of course, in the plant they XL is not only the perfect energy drink, but a positive attitude to the world. keep introducing new technologies, adapted to the requirements of the Euro- pean Union. Thanks to which, Pekpol is one of the most significant producers of Our products stand out, above all in their sausages in Poland. In contrast, one of the high quality and repeatability, which is leading Polish producer of jams, preserves, achieved through implemented modern marmalades and Powidła (unsweetened production technologies. In addition, we plum jam), established in 1979 is the boast a rich portfolio of products and nov- company Stovit. Through innovation, elties introduced periodically. Our offer is years of experience, as well as having a varied and tailored to the needs of consum- recognized brand, the company supplies ers: both those looking for modern products major retail chains in Europe, and also and traditional goods will find a product that has a prominent place on the market as meets their preferences. On offer we have MAŁGORZATA producer of private labels for retailers. cold cuts that have been produced in the WÓDKIEWICZ The Sweet Company 'Pszczółka' (meaning
The Manufacturer's Voice Plant from the beginning of our operation, Head of Marketing at Bee) has for over 60 years produced hard for example. Original Podwawelska Sau- Pekpol Ostroleka S.A. and filled candy, based on their proven, sage, which is still being produced accord- Meat Plant unique recipes, combining tradition with ing to traditional recipes. The wide range other countries. Hence, our willingness to the changing taste and preferences of and good quality of our products makes take part in trade fairs, as this allows us to customers. Thanks to which, consumers not them well recognized by consumers from expand our export opportunities. only in the country but all over the world can enjoy excellent products combining tradition with modernity. tional assortment with proven recipes. Co-operative Spomlek dates back to the Excellent quality, traditional recipes and The Dairy Cooperative Spomlek from first half of the twentieth century. modern technological lines - are definitely Radzyń Podlaski, can boast about their Pearl - Lublin Breweries can boast of an the strengths of Polish food products. great success in sales, they exported almost even longer history, dating back to 1844. These values are appreciated by consum- a quarter of their produce and at the same Pearl - Lublin Breweries is regional beer ers around the world, because Polish time are one of the main pillars of Polish producer, whose golden liquor is brewed ac- manufacturers are present on the tables dairy exports to Russia. This is owed to the cording to traditional recipes, using modern in the remotest corners of the world, with excellent technology and the highest quality technological lines. The exceptional taste of products known for years, and with the milk from reliable suppliers. And of course, their beer is appreciated, not only by con- new ones too. the tradition - the beginning of the Dairy sumers from the European Union, but also in Maja Święcka
38
POLISH PRODUCTS
Pleasure Bars from WEDEL New Small Chocolate Bars 40g
Wedel introduces new pleasure bars. Perfect as a snack and on This autumn Wedel introduces new the go. You can choose between three flavours of delicious filling : range of chocolate bars. delicate cream, sweet Wedel classic chocolate flavours now toffee and intensive available in small convenient format. chocolate. Discover the exquisite taste Milk chocolate bar with and smooth consistency of toffee filling 45 g milk chocolate bars: Milk chocolate bar with Milk chocolate 40 g cream filling 45 g Milk chocolate with raisins Milk chocolate bar with and nuts 40 g chocolate filling 45 g www.WEDEL.pl www.WEDEL.pl
Mieszko truffles Cherrissimo Exclusive
Mieszko truffles have the chic and elegance in French style. Their Appetizing and enticing combination of cherry and intensive flavour of unique flavour is attributed to smooth and velvety cream, which, while three exclusive alcohols – rum, gently melting in your mouth, releases note of dry bitter cocoa and amaretto and white wine. aromatic additions. Juicy and extremely cherry Indulge yourself in original flavour inside enriched with of Mieszko truffles in new elegant alcohol is format: classic French Truffles locked in a new and innovative Choco and original Boutique. Cherrissimo www.MIESZKO.pl Exclusive. www.MIESZKO.pl
Makarony Polskie OMEGA3 Sorenti
An innovative product of Makarony Polskie brand manufactured The Sorenti brand was created with connoisseurs of on modern and technologically advanced production lines, which Italian cuisine in mind. Products under this brand have a allow to obtain the balanced product containing this valuable genuinely Italian taste, original recipe and superior quality. supplement. A serving of pasta Sorenti pasta is 100% produced from high when cooked according to quality milled hard durum wheat flour, the instructions given on which guarantees that the pasta will the package contains 1.2 not overcook and will remain al dente. grams of Omega 3, which Sorenti are proud of their pasta’s taste is equivalent of Omega 3 value and the fact that after cooking contained in 1.2 kg of cod. the pasta, it does not stick together and www.MAKARONY.pl retains its beautiful golden colour. www.MAKARONY.pl
40
POLISH PRODUCTS
Perła Export (Export Pearl) Perła Chmielowa (Hop
A refreshing beer, which is the result of traditional Pearl) methods od production combined with the latest Perła Chmielowa (Original Pils) is the historic brand brewing technology. Export has a crisp flavour, of the Perła line and the market leader in light amber colour and the subtle aroma of its category. The finest quality ingredients, the locally-sourced aromatic hops. These qualities best hops of the Lubelskie region, and the make Perła Export a popular product among original centuries-old recipe are what make young consumers. Perła Export is the main this a unique beer, with a characteristically export product of Perła – Lublin Breweries, crisp, slightly bitter aroma, golden color and but is also the fastest-growing product in rich taste. Perła Chmielowa is favoured the Perła portfolio due to its ever-increasing by beer connoisseurs and extracting popularity all across Poland. gourmets at home in the region and www.PERLA.pl around the globe. www.PERLA.pl
Choco Trio Fit&Vit
Delicious filled caramels covered Cookies with bran, grains and cornflakes in chocolate assorted flavours: www.SLOWIANKA.com.pl black currant, orange and strawberry www.SLOWIANKA.com.pl
Chocolate Kabanosy, Krakowska, Myśliwska
Chocolate is the most exquisite product in the sweets category, Dried sausages - unique in their of course under the condition that it is made solely from cocoa category, prepared from the best butter, like Krakowski Kredens chocolate. Try our Dark Chocolate kinds of meat. Their colour and taste which contains 70% of cocoa butter is due to a natural smoking process or our Art Deco Chocolate – no dyes. Packed in elegant boxes – delicious, hand-made and easy to carry - don’t require to chocolate, comprising be kept in a fridge. Tasty look and white, milk and dark highest quality ingredients guarantee chocolate in one bar an exceptional flavour. For our – it is a dream come Clients who pay special attention to true for many sweet what they eat. teeth. www.KRAKOWSKIKREDENS.pl www.KRAKOWSKIKREDENS.pl
42
Food from Poland List of Polish Exhibitors
Exhibitor Stand Exhibitor Stand "GRANA" Ltd. 5A L 250 BONA ZAKLADY SPOZYWCZE Sp. z o.o. 1 C 012 "P.H.Z. KASOL - J.A.Kazberuk" - "Wald BRAND DISTRIBUTION 5A J 224 Schatz"/ "Forest Treasures"/"Tresor de la Foret"/ 1 C 012 COLIAN LIABILITY LIMITED COMPANY 5A J 135 "Lesne Skarby" CORPO Sp. z o.o. S.K.A +H2O Sp. z o.o. 1 C 011 Crispy Natural Sp. z o. o. Sp. k. 5B X 003 ACTIV Sp. z o.o. 1 C 002 Cukiernia Zaniewicz (ALLNET Ltd) 1 C 012 CUKIERNICZA SPOLDZIELNIA AGENCJA RYNKU 1 C 002 1 C 005 1 C 002 INWALIDOWCUKIERNICZA SLOWIANKA SPOLDZIELNIA 1 C 002 ROLNEGO 6 C 154 6 E 154 INWALIDOW SLOWIANKA
Agricultural Market Agency Confectionery Cooperative Nowy Swiat Street 6/12 of the Disabled Słowianka 00-400 Warsaw, Poland Harcerska Street 42 phone: +48 22 661 72 72 78-400 Szczecinek, Poland fax: +48 22 628 93 53 phone: +48 94 374 11 14 www.arr.gov.pl fax: +48 94 374 12 84 e-mail: [email protected] AGRAM S.A. 1 C 012 www.slowianka.com.pl AGROS TRADING CONFECTIONERY 5A J 165 AGUS 7 F 085 Confectionery Cooperative of the Disabled SLOWIANKA produces confectionery products since sixty years. We specialize in production of AGUS/ HELLO DAY ! 5A L 224 caramels – hard caramels, filled caramels , drops, lollipops and biscuits – ARGO Sp. z o.o. 5A K 101 with confectionery filling also which are produced on Italian’s production line. We also produce excellent and highly wanted Cream Fudge. We export ARSENAL LTD 5A T 153 our products to Arabic countries, Azerbaijan, to the Countries of United BAKALLAND S.A. 5A L 248 Europe like: Slovakia, Czech, Hungary, Latvia, Lithuania and to China BAKOMA Sp. z o.o. 7 F 025 BARTEX Ltd 1 C 012 Czanieckie Makarony Sp. z o.o. 5A R 134 BIFIXBIFIX Wojciech WOJCIECH Piasecki SP. J. 5B D 055 Dairy in Lowicz 7 N 023 5B D 055 DAWTONA 5B N 017 PIASECKI SP. J. DERRIEN mini-Burgers 6 K 098 DIJO SWEET HORECA SERVICE 5A J 258 BIFIX Wojciech Sp. z o.o. Sp.K. Piasecki SP. J. DROSED S.A. 6 M 125 Górki Małe ECO-BEEF UBOJNIA Sp. z o.o. 6 E 153 Dworska Street 33 95-080 Tuszyn, Poland ELKOPOL Sp. z o.o. 6 E 153 fax: +48 42 614 41 20 EXPOFORUM 1 C 073 [email protected] FABRYKA CUKIERKÓW "PSZCZÓLKA" 1 C 012 FANO 7 D 295 Bifix has been producing fruit and herbal teas since 1992. Our fruit teas are perfectly composed blends of fruit dried at low temperatures, which makes FIRMA BOROWCZYK S.C. 6 F 126 it possible to retain all active substances and organic acids, microelements FOOD FROM POLAND and vitamins (especially vitamin C). We work in accordance with HACCP system requirements and possess the certificates of : ISO, BRC, IFS as well FISCHER TRADING GROUP LTD. 5A J 252 as PETRE eco-guarantees. POLISH TRADE PRESS FPH MAGNAT SP.J. 5A K 099 BIG BRANDS GROUP 5A S 188 Marek Jarocki, Krzysztof Dabrowski BOGUTTI SP. Z O.O. 1 D 001 FRIGO LOGISTICS SP Z.O.O 6 K 121 BOGUTTI SP. Z O. O. 1 D 001 FRUCTOFRESH GROUP Sp. z o.o. SP. K. 5A J 051 FRUIT LOGISTICS Sp. z o.o. 1 D 001 GeNaTa Sp. z o.o. 5A R 134 Bogutti Sp. z o. o. Henryków-Urocze GREEK TRADE LTD 5A L 246 Gromadzka Street 48 GZELLA POLAND Sp. z o.o. S.K.A. 6 F 149 05-504 Złotokłos, Poland Hamburger Pini Sp. z o.o. 6 U 139 phone: +48 783 956 466 HELIXIA Sp. j. 2 M 022 fax: +48 22 2660119 [email protected] INSTANTA 5A S 243 www.bogutti.com INTERFIBER Sp. z o.o. 1 C 002 BOGUTTI LTD company specializes in production of high quality, rich JAMAR SZCZEPANIAK SP. 5B P 004 cookies, baked according to the best Italian technologies and made of JANEX 1 C 012 selected raw materials. BOGUTTI offer: Cookies with liquid cream “LA Gustosa”, “TweeTT”, “Choco GuTTi”, Butter Cookies, American Cookies, JOHN LEMON 5B D 005 Oat Cookies Choco-Fit. Products are manufacturing according with BRC KASKAT LTD 7 J 122 and IFS system, using only natural and vegetable row materials. The baked KETTNER GROUP Sp. z o.o. [Co. L t d.] cookies look nice and attractive. Shelf-life of the products is 12 months. 5A D 152 Sp. komandytowa [L.P.] 44 KRAKOWSKI KREDENS TRADYCJA MAKARONY POLSKIE 1 C 002 KRAKOWSKI KREDENS 1 C 002 GALICYJSKA S A 1 C 002 MAKARONY POLSKIE 1 C 002 KRD-IGTRADYCJA THE POLISH GALICYJSKA POULTRY COUNCIL-S. A. 6 C 140 CHAMBER OF COMMERCE KRAKOWSKI KREDENS MAKARONY POLSKIE TRADYCJA GALICYJSKA S.A. Podkarpacka Street 15 Pilotów Street 10 35-082 Rzeszów, Poland 31-462 Kraków, Poland phone: +48 17 875 30 10 phone: +48 12 370 58 01 fax: +48 17 875 30 11 fax: +48 12 370 58 00 [email protected] [email protected] www.makarony.pl www.krakowskikredens.pl www.makaronypolskie.pl Krakowski Kredens is a premium food brand and a chain of renown stores offering top quality food products based on traditional recipes. Krakowski Kredens brand was created in response to the growing demand for high Makarony Polskie joint-stock company is one of the biggest and the most quality food. We offer fine food products with minimum additives, such dynamically developing pasta producer in Poland with long tradition and as preservatives, fillers, artificial colourings and other „E” substances. reach experience. Thanks to our modern production line from Italy, we The assortment comprises several product lines: meat products including offer a wide variety and shapes of pasta, manufactured with or without excellent sausages, cheese, confectionary, chocolate, fruit preserves, eggs. For our production, only the highest quality flour is used, made from vegetable preserves, mushrooms, mustards, honey, coffee, tea, liqueurs, carefully selected durum and standard wheat. vodka and others. Products dedicated to delicatessen stores. MAKRO KOSIOROWSKI & KOSIOROWSKI 1 C 012 Sp. z o.o. KRD-IG THE POLISH POULTRY 6 C 140 COUNCIL – CHAMBER OF COMMERCE MALWA FOOD COMPANY 1 D 001 Mazovia Region, Poland 1 D 001 MAZURSKIE MIODY 1 C 012 KRD-IG THE POLISH POULTRY COUNCIL MELVIT SA 5A J 234 – CHAMBER OF Michna Meat Sp. z o.o. Sp.k. 6 S 141 COMMERCE Ministry of Agriculture and Rural 1 E 001 KRD Czackiego Street 3/5 Development Izba Gospodarcza 00-043 Warsaw, Poland MLEKOMA Sp. z o.o. 7 G 189 phone: +48 22 33 61 338 fax : +48 22 82 82 389 MLEKOVITA SPOLDZIENIA MLECZARSKA 7 F 025 www.krd-ig.com.pl MLEKPOL in Grajewo - dairy cooperative 7 L 208 [email protected] MOKATE S.A. 5A J 244 MOKATE Sp. z o.o. 5A J 244 Krajowa Rada Drobiarstwa - Izba Gospodarcza (The Polish Poultry Council - OCTIM Wytwórnia Octu i Musztardy Chamber of Commerce) associates nearly 70 members operating in poultry 1 C 012 business (production, processing, promotion and science), representing c.a. Sp. z o.o. 80% of the total domestic poultry production. Member of a.v.e.c. and Clitravi. OKECHAMP S.A. 5B N 022 KUPIEC Sp. z o.o. 5A DF 028 OPOLSKIE REGION 2 M 022 LACTIMA LTD 1 C 012 ORZESZEK BIS J.P.PKLÓCIENNIK SP.J. 1 C 011 OSM OLESNO (DAIRY COOPERATIVE LEDA Sp. z o.o. 7 DE 220 2 M 022 OLESNO) LIMPOL Sp. z o.o. 5B P 013 OSTROWIA Sp. z o.o. 1 D 001 LODZ REGIONAL DEVELOPMENT AGENCY 1 C 011 OVOCHIPS 1 C 011 LOTTE WEDEL SP. Z OO 5A F 182 P.H.U. "MATEO" Stanislaw Cabaj 1 C 012 LOTTE WEDEL SP. Z O. O. 5A F 182 P.P.H. KARMEL Sp. J 1 C 012 P.P.H. KARMEL SP. J 1 C 012 LOTTE WEDEL SP. Z O. O. Zamoyskiego Street 28/30 P.P.H. KARMEL Sp. J 03-801 Warsaw, Poland Jesionowa Street 9 phone: +48 22 670 77 00 17-200 Hajnowka, Poland [email protected] phone: +48 85 682 62 92 www.wedel.com fax : +48 85 682 62 92 www.karmelsj.pl Wedel is the oldest chocolate brand in Poland, providing pleasure to [email protected] consumers with its products for over 160 years. Since September 2010 Wedel has been part of the Japan-based Lotte Group, an international Our Company has been functioned on homeland and foreign markets since company founded in 1948 and initially focused on the chewing gum market. 1989. We offer nearly 20 kinds of products, mainly different tastes and Wedel is the most recognizable chocolate brand in Poland associated with shapes lollipops, drops, hard caramels and Christmas tree icicles. high quality and intense cocoa taste. Wedel products are present nearly in Our products have excellent quality and delicious taste and are free of all chocolate categories: bars, pralines, candies, countlines, biscuits, jaffa preservatives. cakes, wafers, halva and some others. We acquire integrated quality management system ISO 9001:2008, IFS We already export our products to over 20 countries worldwide but USA, Food and food safety management system (HACCP). Canada and UK are currently key markets.
LUBAWA Fruit & Vegetables Processing Plant 1 C 012 P.W. 'MAT' MARZENA TKACZUK 1 C 012 Lubsad Sp. z o.o. 1 C 012 PERLAGE 5B H 046 45 Food from Poland List of Polish Exhibitors
PERLA - LUBLIN BREWERIES S. A. 5B C 060 The Polish Meat Association 6 C 140 PERLA THE POLISH MEAT 5B C 060 6 C 140 – LUBLIN BREWERIES S.A. ASSOCIATION
PERLA - LUBLIN The Polish Meat BREWERIES S.A. Association Bernardyńska Street 15 Chalubinskiego Street 8 20-950 Lublin, Poland 00-613 Warsaw, Poland phone: + 48 81 71 01 221. 241 phone: +48 22 830 26 56 fax +48 81 71 01 225 fax: +48 22 830 16 48 [email protected] www.polskie-mieso.pl www.perla.pl
Perła – Browary Lubelskie S.A. is one of the largest regional breweries in The Polish Meat Association is an organisation representing the interests of Poland. The tradition of beer brewing at the brewery dates back to the 19th its affiliates entities operating within the meat industry. The group has 58 century. The product range of Perła – Browary Lubelskie includes: Perła members, including: ZM Mokobody, ZM H.Stokłosy, Mark's, Imex, Skiba, Chmielowa, Perła Export, Perła Mocna, Perła Koźlak, Perła Miodowa, Perła Food Works Poland, ZM Zakrzewscy, Łuków, Mróz. Summer, Perła Winter, Perła Radler, Trybunalskie Miodowe, Lubelskie Pils, Lubelskie Mocne, Goolman Premium, Goolman Specjal, Goolman Strong, Zwierzyniec Pils and Swoody – malt drink. UREN NOVABERRY 1 C 012 Ustronianka Sp. z o.o. 5B D 057 PHU MAJFRUT K MAJEWSKI 1 D 001 VAN PUR Sp z.o.o. 5B C 058 PINI POLONIA Sp. z o.o. 6 U 139 Virtu 6 H 052 POLFRUT Sp. z o.o. 1 D 001 VITALPOL P.P.H. Marek Wieczorek 1 C 012 POLISH BEEF ASSOCIATION 6 E 153 VOBRO ZAKLADY PRODUKCJI POLISH INFORMATION AND FOREIGN 5A C 219 1 C 012 CUKIERNICZEJ INVESTMENT AGENCY VODA NATURALNA 5B HJ 005 POL-MAK PASTA COMPANY 1 C 012 WAWEL S.A. 1 C 005 POLSKIE MIESO I WEDLINY LUKOSZ 6 L 153 WODY MINERALNE OSTROMECKO LESZEK 1 C 002 5A J 104 - 5A J BOKIEJ PPH MAXPOL SP. Z O.O. 2565A - 5A J L 104 244 - WYTWORCZA SPOLDZIELNIA PRACY PPH MAXPOL Sp. z o.o. 1 C 012 5B C 056 - 5B H SPOLEM 046 ... XL ENERGY MARKETING 5B K 005 PPH MAXPOL Sp. z o.o. Z.KOZUBA I SYNOWIE Sp. z o.o. 1 C 002 Puławska Street 479 02-844 Warsaw, Poland Z.P.C. CHOCOMOCO 1 C 002 phone: +48 22 628 06 21 ZAKLAD PRZETWORSTWA MIESNEGO 1 C 002 +48 22 625 14 08 ZACZYK +48 22 629 96 21 Zaklady Miesne "PEKPOL-Ostroleka" S.A 6 P 048 fax: +48 22 621 03 73 ZBYSZKO COMPANY Sp. z o.o. 5B C 037 [email protected] www.maxpol-targi.com.pl ZM MOSCIBRODY Sp. z o.o. 6 C 154 ZPC FLIS 5A D 135 PROVITUS DABROWSCY, MALESA SP.J 5B N 004 RARYTAS Sp. z o.o. 5A J 102 RENE COFFEE CAPSULES and PADS 5A L 243 you may also need information about: Roleski Sp.j. 5A U 157 ROYAL FOOD PRODUCT 6 V 145 MIESZKO S.A. S.G.P.O NASZ SAD 1 D 001 Secpol Sp. z o.o. 5A C 225 MIESZKO S.A. SERTOP Sp. z o.o. 7 N 038 Chrzanowskiego Street 8b SKLODOWSCY Sp. z o.o. 6 E 154 04-392 Warsaw, Poland SNS FOODS Sp. z o.o. 6 A 173 phone: +48 22 10 55 400 fax: +48 22 10 55 415 SPEED TRADE Sp. z o.o. 1 D 001 [email protected] SPOMLEK Dairy Cooperative 1 C 002 www.mieszko.pl Stovit Group Sp. z o.o. 5B N 005 Mieszko Group is a manufacturer and distributor of sweets recognized both SULIMAR Sp. z o.o. 5B M 056 in Poland and abroad. Mieszko Group is composed of three companies – TAN-VIET INTERNATIONAL S.A. 5A V 200 ZPC Mieszko S.A., AB Vilniaus Pergale and Artur sp. z o.o. Main categories presented in the company’s portfolio are chocolates, bars, TARCZYNSKI S.A. 6 U 121 candies, cookies and wafers. The "Lmeat - Luków" S.A. Meat Processing Key brands in the portfolio of Mieszko Group are umbrella brands for 1 C 012 chocolate products Mieszko and Pergale, individual brands Amoretta, Plant Chocoladorro, Cherrissimo, Michaszki, Truffles, Marcepan, Choco Amore, fizzy candies for children Zozole, as well as Artur brand for cookies.
46 Krakowski_Kredens_krowki_angielski_210x297mmQ.indd 1 2014-08-20 12:10:41