St. Petersburg the Changing Face of Paradise
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ST. PETERSBURG THE CHANGING FACE OF PARADISE BY LYNN WADDELL ike most transformations, it didn’t occur overnight. L Some residents say it began in 1998 when the Tampa Bay Rays first took to Tropicana Field. Others argue it began with the opening of a downtown shopping and entertainment complex. Others still, when the University of South Florida St. Petersburg began offering student housing. In truth, St. Petersburg Mayor Rick Kriseman says, the city’s renaissance has been several decades in the making. PHOTO AERIAL INNOVATIONS SPONSORED SECTION 1 ST. PETERSBURG or decades the city was known as a retirement haven, a place where seniors rested on green benches along Central Avenue, played shuffle- board under live oaks and danced to big band Fmusic in the Coliseum. Today the Green Bench is a brewery with a beer garden regularly packed with millennials and young families. The city’s historic shuffleboard club is run by volunteers in their 20s and 30s who organize tweed-wearing bicycle rides and weekly shuffles with food trucks and doses of alt rock. The city’s 1924 Coliseum hosts brewfests where you are likely to see more purple hair than gray. In short, St. Petersburg has gone from being just a beautiful city where people strive to end up, to a place where many want to start out. U.S. Census figures show that the city’s median age dropped almost seven years to age 42.1 between 1970 and 2015, while the national median age has climbed. More telling is that the percentage of residents over 75 shrunk dramatically, while the percentage of residents age 20 to 40 increased. “The sun is always shining GET TO KNOW ST. PETERSBURG here, and it is as bright as it has ever been.” St. Petersburg Innovation — Rick Kriseman Bests / 4 District / 28 Mayor City of St. Petersburg Getting Around / 5 Gateway Area / 30 Sunshine City / 6 Education / 32 Destination Medical and Life Downtown / 10 Sciences / 34 The changing face of St. Petersburg isn’t limited to age. In recent years, more people from abroad, Local and Proud / 12 Marine Science / 36 particularly Latin America, are making St. Petersburg their home. Recent census figures show that 10% of The New Pier / 14 Financial Services / 38 St. Petersburg residents were born outside the United States. Downtown Specialty Development / 16 Manufacturing / 40 The foundation of the local economy has changed, too. Though tourism still helps fill city coffers, Arts and Museums / 18 A Community with St. Petersburg is more diversified in the 21st century. Heart / 42 Marine science, medical, specialty manufacturing, Up and Coming / 22 technology and financial services play significant and Events Calendar / 44 increasing roles in the local economy. Mural Magic / 24 People to Know / 46 What hasn’t changed are the things that drew Growing West / 26 St. Petersburg residents when the city was incorpo- rated in 1903: Sunshine most every day of the year, weather that rarely requires a jacket, flora that’s forever green and waterfront views in most every ABOUT THE WRITER: Lynn Waddell is a St. Petersburg-based freelance journalist and author of Fringe Florida. Her work has appeared in direction. publications from the New York Times to the Wall Street Journal. 2 SPONSORED SECTION ST. PETERSBURG The Sunshine City routinuely ranks high nationally in areas of business, beauty and quality of life. These are just a few of the accolades national publications and travelers have given St. Petersburg in the past two years. Best of ... #1 #2 Fittest #1 Fittest Metro in Florida Most #2 Most Beautiful City Metro and #27 in the U.S. Based on Beautiful in the U.S. With nearly healthy behaviors, walkability, City year-round warm weather, parks, recreational facilities, nearby beaches and cultural school physical education policies and attractions, “St. Petersburg perfectly low rates of chronic health problems. embodies Florida’s designation as the American College of Sports Medicine 2015 Sunshine State.” The Culture Trip 2015 #1 #1 Best City for Millennial #12 #12 U.S. Metro for Small Best City for Metro for Local small business Millennial Job Seekers in Florida. Business. With an average salary of Small annual revenues average Job Seekers Business $47,471, median rent of $924 $210,676 and credit scores a month, big employers such average 635 — two of the as Raymond James Financial, Catalina primary factors that ranked the area one of and Jabil, lively arts and entertain- the best for small business. Biz2Credit 2014 ment districts and growing millennial population, St. Petersburg has a lot for millennials to love. NerdWallet 2015 #1 Town for #1 Town in America for Crafters Craft Lovers. More than 15,000 artisan lovers voted St. Petersburg tops in the U.S. for all things handmade. American Craft Week 2015 #8 Best City for #8 Best City for Hispanic Hispanic Based on Entrepreneurs Entrepreneurs. everything from percent of businesses owned by Hispanics to corporate tax rates, St. Petersburg is inviting to aspiring Hispanic and Latino entrepreneurs. WalletHub 2014 St. Anthony’s Triathlon TIMES BAY MONICA HERNDON / TAMPA PHOTO: 4 SPONSORED SECTION Getting Around With convenient access toLake two international airports and a bisecting Tarpon interstate, St. Petersburg is an easy reach for national and international Tallahassee travelers. Getting around is simple. City streets are laid out on a grid, Jacksonville accessible by I-275, which has two feeders into downtown. Pinellas Orlando Suncoast Transit Authority offers public transportation throughout the Tampa county via bus; a trolley system runs through downtown and adjoining ST. PETERSBURG retail business districts. The city also encourages bicycling and has l i a r T Miami announced a bikeHarbor s share program. a Clearwater l l Estimated Drive Times: e n i P • Tampa 30 min. Tampa • Orlando 1 hr. 50 min. TO CLEARWATER International Causew • Jacksonville 4 hrs. 10 min. ourtney Campbell ay Airport C • Miami 4 hrs. 20 min. • Tallahassee 4 hrs. 40 min. St. Pete- TAMPA Clearwater East Bay Dr. International Airport Pinellas ICOT Carillon Howard Frankland Bridge Trail Center Office Park Ulmerton Rd. Raymond James Franklin Bright House Templeton Gandy Bridge St. Petersburg Funds Old Northeast Vinoy Vinoy Park The Shoppes St. Park Blvd. 49th St. 5th Ave. N. at Park Place th 375 4 Coliseum 4th Ave. N. Museum of P rd in 3 Ave. N. Fine Arts ell as 275 DOWNTOWN Tra Great nd il ST. PETERSBURG Sundial 2 Ave. N. Explorations South Tyrone Mall 1st Ave. N. Central Arts New MADEIRA Grand Holocaust Straub BEACH Sunken District Park Pier Gardens Central Central Ave. Museum John’s District 1st Ave. S. Pass St. Petersburg N DOWNTOWN St. College th 4 Al Lang Mahaffey TREASURE (Main Campus) Tropicana Field 4th Ave. S. ISLAND Stadium Theater (Rays) (Rowdies) Stetson Lake 175 Maggiore Dali Law School Museum Albert ST. PETE Boyd Hill Whitted BEACH Airport Gulf of Nature Preserve St. Don CeSar th Mexico 16 Beach Resort Eckerd College Pink Streets USF St. Petersburg College of PASS-A-GRILLE Marine Science Tampa Fort Bay Egmont Key De Soto Bridge Park Skyway State Park Sunshine TO SARASOTA Airports • St. Pete-Clearwater International Airport • Tampa International Airport • Albert Whitted Municipal Airport Bus and Trolley • 40 bus routes • Nearly 200 buses Bicycles • 35 miles of bike trails • 75 miles of on-street bike lanes and growing PHOTO: TAMPA BAY TIMES; MAP BY TERESANNE COSSETTA RUSSELL COSSETTA TERESANNE TIMES; MAP BY BAY TAMPA PHOTO: SPONSORED SECTION 5 ST. PETERSBURG Sunshine City Outside Bella Brava restaurant on Beach prospective employees there and has been Drive in downtown St. Petersburg, families successful in recruiting some of the world’s stroll by laughing and talking in various top surgeons. languages. Across the street in Straub Park, Quality of life ranks high among the children play underneath banyan trees the reasons people give for moving to size of a small house. Just beyond, moored St. Petersburg. Whether it’s dining at a side- sailboats gently rock in Tampa Bay. walk café, kayaking Tampa Bay or bicycling Beach Drive has become a visitor’s must- to work, life in the “Burg,” as locals refer to see. With restaurants and shops primarily on it, is kissed by Mother Nature. On average one side of the street and the city’s expan- the sun smiles on St. Petersburg 361 days a sive waterfront parks on the other, you’re year and the daytime temp is 83 degrees. guaranteed a postcard view combined with The temperate climate allows the out- gourmet tastes, culture and people watch- doors to become an extension of the “There’s no ing. The glass art of Dale Chihuly is just up indoors. Restaurants offer outdoor seating; a few blocks. brew pubs have pretentiousness. The Museum beer gardens; of Fine Arts, hotels and condo There is a kind a Smithson- high-rises have of friendly, ian affiliate, rooftop patios. is across the Most office parks laid-back, street. The have areas for Dali Museum, employees to atmosphere Mahaffey lunch outdoors, that I think not Theater and sometimes with Al Lang waterfront views. many places Stadium, home The climate has have.” of Tampa been a big selling Bay Rowdies point of the city — Sarah Perrier soccer team, are just to the south. going back to 1885 when the American Co-owner Jonathan Ellen, M.D., president and physi- Medical Association convention tagged Kahwa Coffee cian-in-chief of All Children’s Hospital Johns St. Petersburg the healthiest city in the Roasting Company Hopkins Medicine, recalls how much Beach nation due to its year-round sunshine and Drive impressed him when he was being fresh breezes off Tampa Bay and the Gulf recruited to head the hospital.