St. Petersburg the Changing Face of Paradise

ST. PETERSBURG THE CHANGING FACE OF PARADISE

By Lynn Waddell

ike most transformations, it didn’t occur overnight. L Some residents say it began in 1998 when the Tampa Bay Rays first took to Tropicana Field. Others argue it began with the opening of a downtown shopping and entertainment complex. Others still, when the University of South Florida St. Petersburg began offering student housing. In truth, St. Petersburg Mayor Rick Kriseman says, the city’s renaissance has been several decades in the making.

PHOTO AERIAL INNOVATIONS

SPONSORED SECTION 5 ST. PETERSBURG

Sunshine City

Outside Bella Brava restaurant on Beach prospective employees there and has been Drive in downtown St. Petersburg, families successful in recruiting some of the world’s stroll by laughing and talking in various top surgeons. languages. Across the street in Straub Park, Quality of life ranks high among the children play underneath banyan trees the reasons people give for moving to size of a small house. Just beyond, moored St. Petersburg. Whether it’s dining at a side- sailboats gently rock in Tampa Bay. walk café, kayaking Tampa Bay or bicycling Beach Drive has become a visitor’s must- to work, life in the “Burg,” as locals refer to see. With restaurants and shops primarily on it, is kissed by Mother Nature. On average one side of the street and the city’s expan- the sun smiles on St. Petersburg 361 days a sive waterfront parks on the other, you’re year and the daytime temp is 83 degrees. guaranteed a postcard view combined with The temperate climate allows the out- gourmet tastes, culture and people watch- doors to become an extension of the “There’s no ing. The glass art of Dale Chihuly is just up indoors. Restaurants offer outdoor seating; a few blocks. brew pubs have pretentiousness. The Museum beer gardens; of Fine Arts, hotels and condo There is a kind a Smithson- high-rises have of friendly, ian affiliate, rooftop patios. is across the Most office parks laid-back, street. The have areas for Dali Museum, employees to atmosphere Mahaffey lunch outdoors, that I think not Theater and sometimes with Al Lang waterfront views. many places Stadium, home The climate has have.” of Tampa been a big selling Bay Rowdies point of the city — Sarah Perrier soccer team, are just to the south. going back to 1885 when the American Co-owner Jonathan Ellen, M.D., president and physi- Medical Association convention tagged Kahwa Coffee cian-in-chief of All Children’s Hospital Johns St. Petersburg the healthiest city in the Roasting Company Hopkins Medicine, recalls how much Beach nation due to its year-round sunshine and Drive impressed him when he was being fresh breezes off Tampa Bay and the Gulf recruited to head the hospital. “At the end of Mexico. of the day, they took me to a restaurant on Early city leaders had the foresight to Beach Drive, and I was sold.” Now he takes preserve seven miles of downtown water-

Downtown shopping complex Sundial celebrated its first anniversary in October 2015.

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front along Tampa Bay for an expan- sive park system. They laid out wide streets and double-wide sidewalks that today allow for lush landscaping, sidewalk cafes and enjoyable strolls. Subsequent leaders built upon that, adding the Million Dollar Pier, ball fields, marinas, public golf courses, public pools, paddling trails, a nature preserve, bike lanes and dog parks, including one with a solar-powered phone charging station. Every St. Petersburg neighborhood has a park and playground within walking distance. Today the city has one of the most robust recreational systems in the nation, overseeing more than 2,700 acres and accommodating more than 1,000 events a year, including the Biking along Tampa Bay in downtown St. Petersburg Grand Prix of St. Petersburg and the St. Anthony’s Triathlon. Now the city is embarking on one of the most expensive projects in its history — a new $46-million pier, which promises more excitement for years to come.

American Stage in the Park Tampa Bay Rowdies USF St. Petersburg Sailing Team

A new, young generation enjoys the historic St. Pete Shuffleboard Club. PHOTOS: CITY OF ST.PETERSBURG (TOP AND BOTTOM); LARA CERRI / TAMPA BAY TIMES (LEFT AND MIDDLE) BAY LARA CERRI / TAMPA AND BOTTOM); (TOP CITY OF ST.PETERSBURG PHOTOS:

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Destination Downtown On an average Saturday afternoon in October, the vibrancy in downtown St. Petersburg is on full display. A lunch crowd fills in the recently renovated Sundial shopping, dining and entertainment center. A few blocks away, thousands of hip hop fans groove at the Beats by the Bay concert in Vinoy Park. Joggers finished from a charity run are refueling at sidewalk cafes and sandwich shops. The Saturday Morning Market is in high gear “The most with vendors selling everything from locally grown collard greens to handmade soap. There’s exciting thing a line to get into the nearby Dali Museum, an enormous building that in itself rivals the cre- about St. Pete ativity of the Spanish surrealist’s work inside. is the melding Steps away at the University of South Florida St. Petersburg, hundreds of book lovers gather to ONE St. Petersburg rendering of these special get best-selling author Judy Blume’s autograph elements. It’s the at the Tampa Bay Times Festival of Reading. Tampa Bay Rowdies — to St. Petersburg, St. Petersburg is not only flourishing, it’s breathing life into downtown’s Al Lang restaurants, it’s booming in unprecedented ways. Stadium, a former Spring Training field. the arts scene, Dialing it Up The vibrancy attracted new types of busi- The revitalization of downtown began in 1999 nesses. The city’s tallest office building now it’s the business with the arrival of BayWalk, a downtown shop- bears the name of Priatek, a young, interac- ping and entertainment plaza, and continued tive advertising company. climate. There with the rise of luxury condo towers, restaurants Two of the city’s largest hospitals, All Chil- are only a couple and bars near the waterfront. dren’s Hospital Johns Hopkins Medicine and Since 2000, apartment complexes, condo St. Anthony’s, expanded. Tech startups and of places in the towers and clusters of townhouses have shot up marine science-related businesses set up in all over downtown. About 3,000 housing units the city’s Innovation District. country like that, have been built since 2000. The Dali Museum, housing the largest col- and St. Pete is “I don’t think people realize and understand lection of the artist’s work outside of Spain, what St. Pete is,” says Raphael Perrier, co-owner relocated to an iconic new home on the one of them.” of Kahwa Coffee, which opened in 2006 and waterfront. Small, old hotels were made new — Trevor Burgess now has eight locations. “It’s changed so much and hip. Bodegas, Mexican cantinas, swanky President & CEO in the last 10 years.” steakhouses, multinational fusions, Thai, C1 Bank Local businessman Bill Edwards brought Italian, BBQ, whatever your appetite, there’s some of the more obvious changes. He bought now a restaurant to sate it and a local brew BayWalk and invested $30 million in major reno- to wash it down. Brew pubs and breweries vations before reopening it as Sundial St. Pete in have sprouted as fast as malt ferments. 2014. He also brought professional soccer — the Cranes on the Horizon National media has noted the revitalization and infusion of youth. The New York Times ranked St. Petersburg as one of the 52 places in the world to visit in 2014. NerdWallet named it the “#1 Best City for Millennial Job Seekers”; National Geographic titled its travel spotlight “Move Over, Miami.” Millennials and empty nesters are moving downtown to be near the action, says Dave Goodwin, St. Petersburg’s director of planning and economic development. Between 2010 and 2014, downtown’s residential population grew by more than 3,000 even Nightlife on Central Avenue as rents climbed. “It’s all ages,” he says. “It’s BOTTOM PHOTO: CITY OF ST. PETERSBURG CITY OF ST. PHOTO: BOTTOM

10 SPONSORED SECTION Saturday Morning Market Hofbrauhaus St. Petersburg

young, middle age professionals, retired. Everyone wants to be downtown.” And there appears no end in sight. Cranes dot the downtown skyline as workers construct 11 new housing properties, including what will be the downtown’s tallest building. Some 1,490 downtown residences are under construction and another 920 units are planned. A second Publix grocery store is going up in the heart of downtown. On the waterfront, crews have demolished the aged city pier to make way for the $46- million New St. Petersburg Pier and Pier Approach projects. The nation’s largest Arts and Crafts Movement museum is under construction, and a 133,600-square-foot museum featuring a vast collection of Western and wildlife art is scheduled to open in 2017. These add to downtown’s existing Museum of Fine Arts, Holocaust Museum and Dali Museum. In the Innovation District on the southern edge of downtown, the University of South Florida St. Petersburg is constructing a new building for its College of Business while neighboring All Children’s Hospital Johns Hopkins Medicine recently broke ground on a seven-story research and education building. Mike Meidel, director of Pinel- las County Economic Develop- ment, says downtown is the hotspot of the county. When companies scout the area, “the first thing they want to see is space in downtown St. Pete. When they see Beach Drive on a Monday night and there are all these people on the street, it’s exciting and they want to be a part of that.” PHOTOS: LARA CERRI / TAMPA BAY TIMES (LEFT); MICHAEL FLANAGAN / CITY OF ST. PETERSBURG (RIGHT) / CITY OF ST. TIMES (LEFT); MICHAEL FLANAGAN BAY LARA CERRI / TAMPA PHOTOS:

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Local and Proud

Lending a Helping Hand Recognizing the importance of small businesses, the city of St. Petersburg supports them through a couple of centers. In a partnership with the St. Petersburg Chamber of Commerce, the city runs The Greenhouse, a one-stop resource center that provides small businesses one-on-one consults, access to financing, mentoring and free seminars on everything from how to write a business plan to establishing a web presence. To assist a growing number of tech startups, the city in partnership with the state of Florida operates the Technology and Entrepreneurship Center, commonly called the TEC Garage, at the St. Petersburg College downtown campus. The center gives entrepreneurs the tools to refine their innovations with the help of experts and offers shared workspace.

“I Love the ’Burg” captures the spirit of Localtopia. Keeping St. Pete Real Downtown St. Petersburg’s revitalization has been largely organic, fueled by the quilt of small and locally owned businesses that attract millennials. Coffee shops, cafes, bou- tiques, print shops, art galleries, record shops, mid-century furniture stores, brewpubs; the list goes on and on. Despite the variety of styles, the small business community is close-knit. Formal business TEC Garage St. Petersburg alliances have formed along the Central Avenue corridor. The non-profit St. Petersburg Arts Alliance hosts monthly art walks and raises money for all creative arts. The Warehouse Arts District Association strives to maintain afford- For the Love of Brew St. Petersburg catapulted onto the craft brew scene seem- able work space for artists. ingly overnight. The city went from having no craft breweries Other groups formed to keep the wider local at the beginning of 2013 to having seven by the end 2015. scene authentic and vibrant. Keep St. Pete The majority are within a two-mile stretch along the city’s Local (KSPL), a grassroots non-profit, started central corridor. in 2011 with the goal of encouraging residents Recognizing the economic potential of craft breweries, the to buy from locally-owned, independent busi- University of South Florida St. Petersburg teamed with local nesses. Today KSPL has more than 500 busi- breweries to offer a program in the Brewing Arts. Sponsored ness and non-profit members. It runs a jobs by 3 Daughters Brewing and Great Bay Distributors, the board and hosts the popular Localtopia, an program appeals to everyone from weekend hobbyists to annual celebration of all things local. brewer entrepreneurs. KSPL Founder and President Olga Bof says KSPL has worked with local businesses that have gone from a street market to a brick- and-mortar store and to even showing up on national retailers’ shelves. “Many grow by collaborating with other members of the KSPL family,” Bof says. “We’re proud about the economic development role we play and the fierce city pride we’ve instilled in the community about all things local and made in St. Pete.” Meanwhile, two New York transplants who wove their love for the city into their media business, keep it real by accepting only local sponsors on their website ILovetheBurg.com. Green Bench Brewing Co. TOP PHOTO: I LOVE THE ’ BURG I LOVE PHOTO: TOP

12 SPONSORED SECTION Our commitment to Florida, reflected in all we do.

We’ve invested $115 million in smart grid In 2015, we contributed $3 million to Since 2001, our economic development efforts have technology in St. Petersburg – technology that STEM education, workforce development and attracted 230 companies to Florida, generating senses outages before they happen. conservation of local natural resources. 33,300 jobs and $2.8 billion in capital investment.

We have a 117-year history and a bright future of service ahead in St. Petersburg. Here – and across the 35 Florida counties we serve – we’re investing in new technologies and partnering with local and state economic development groups to recruit new businesses, create jobs and enhance the quality of life of our customers and our communities.

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Planned New St. Petersburg Pier A New View From the 1889 Railroad Pier to the recent floating docks for fishing and temporary Inverted Pyramid, pier structures have boat dockage; multiple levels for observa- been a focal point of the St. Petersburg tion; an amphitheater; and an overlook waterfront and symbolized the city’s cre- bar and grill. Preliminary plans for the ativity and residents’ recreational desires. approach include a grand entry, pedestrian Plans for the New St. Petersburg Pier and art promenade, an art bridge, open-air the approach connecting it to the mainland market and two restaurants. reflect a city that is growing younger and The pier project went through exten- more diverse. It is designed to be a modern sive city review and intense public debate icon packed with recreational opportuni- before the city selected a design by the ties for all ages. architectural team of Tampa’s ASD and Combined, the $46-million pier and a New York firms Rogers Partners Architects $20-million pier approach project rep- + Urban Designers and Ken Smith Land- resent the largest city building project scape Architect. The team won the bid over in more than two decades. The projects 28 others that submitted proposals. Local will essentially add a multi-use park that architectural firm Wannemacher Jensen extends 1,380 feet over Tampa Bay. The and W Architecture and Landscape Archi- pier design features active, leisure and tecture of New York won the design con- educational activities along its expanse. In tract for the pier approach project. Crews addition to pathways for walking, jogging demolished the existing pier structure last and bicycling, the pier is to have space for fall. The New St. Petersburg Pier is sched- dry and wet environmental classrooms; uled to open in the fall of 2018.

Projected street-level view A bird’s eye view RENDERINGS: ROGERS PARTNERS ARCHITECTS + URBAN DESIGNERS / ASD ARCHITECTS RENDERINGS: ROGERS PARTNERS

14 SPONSORED SECTION We bring innovation to St. Petersburg

All Children’s Hospital Johns Hopkins Medicine cares for children with complex health conditions, seeks new therapies, treatments and cures, and teaches pediatric physician leaders. We have advanced the care of children in our region for 90 years. Today, we lead our children’s care as an academic medical center dedicated to quality and innovation.

All Children’s Hospital Johns Hopkins Medicine provides over $619 million in annual economic impact to the state of Florida. With more than 3,100 employees, a 259-bed inpatient hospital and 10 regional outpatient centers throughout Florida’s west coast, All Children’s provides excellent, compassionate and precise care for children from across the state and around the globe.

Learn more at allkids.org ST. PETERSBURG Real Estate Reaches for the Sky

For more than a decade St. Petersburg has been where Tampa Bay comes to play, but it’s increasingly become where Tampa Bay wants to work and stay. Resi- dential housing in downtown St. Petersburg has increased by 20% since 2010 and office space is growing tight. Real estate is on the rise “There’s really in St. Petersburg. Cranes are up, and retail and commer- no other west cial vacancy rates are down. coast Florida city The bulk of recent new construction has been housing offering what this — luxury condominiums, one has in terms townhomes and apartments — in downtown St. Peters- The Salvador rendering of waterfront burg. Another 1,490 units are under construction and 920 parks and cultural more are planned. Condominium developers tallest building in downtown Dave Goodwin, St. Peters- say that demand is high, and St. Petersburg, and units list amenities.” burg planning and economic units are pre-selling like tickets from $500,000 to $3 million. — Robert Glaser development director, says to a Super Bowl. In November, Developers of both ONE President & CEO the city has recovered from the Kolter Group broke ground and The Salvador, a 74-unit Smith & Associates the housing slump of 2008. three months earlier than tower going up just blocks Real Estate “We’re back on track. Devel- planned on ONE St. Peters- away, say that roughly half of opment activity is happening burg, a 41-story luxury condo- buyers live within the Tampa in St. Pete and that’s where minium tower in the heart of Bay area. we need to be.” downtown. ONE is to be the A few other downtown projects under construction include: The Hermitage luxury apartment complex, 330 Third Street South condo tower, a Downtown Dwelling Units 9,500 second Publix grocery store, the Museum of the American 9,000 Arts and Crafts Movement, Kate Tiedemann College of Business at USF St. Peters- UNDER UNDER 8,500 burg, and All Children’s Hos- CONSTRUCTION CONSTRUCTION pital Johns Hopkins Medicine 8,000 research and teaching center. Downtown office vacancy 7,500 rate was 7% in the fall of 2015, according to Colliers Interna- tional Tampa Bay. That’s tight 7,000 enough to encourage Kucera Properties, owner of the 6,500 Priatek Plaza, to plan another office tower in what’s currently an adjacent parking lot. 6,000 A thriving economy and record number of visitors are 5,500 keeping retail stores busy, and thus retail vacancy rates low. 5,000 Retail vacancy rates hover at 1 2000 200 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 7.8% citywide; 5% along the city’s Central Avenue. SOURCE: ST. PETERSBURG STATE OF THE ECONOMY 2015

16 SPONSORED SECTION #LiveAmplified

Gulf-breezed beaches are just the beginning in St. Pete/Clearwater. We’ll get you moving with action-packed hotspots like Clearwater Beach. And grooving, with an arts scene that includes St. Pete’s Dalí Museum, featuring the must-see exhibit, “Disney and Dalí: Architects of the Imagination” through June 12. See all the possibilities at LiveAmpliﬁ ed.com.

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Museum of Fine Arts monthly porch party The Chihuly Collection at Morean Arts Center City of Arts and Museums Life is art and art is business in St. Petersburg. receipts of 32 non-profit museums and theaters, The arts are part of the city’s fabric. You can and found that direct and indirect economic find it even inside the city’s permitting depart- impact combined was $212 million and engaged ment where metal insects made from hand more than 5 million people. tools dangle from the ceiling. St. Petersburg “While an economic impact of $212 million sculptor Paul Eppling titled his 1995 work is astonishing, it does not even include the “Contractor Bugs.” revenue and ripple effect that our artists and The city is home to a cluster of art and creative for-profit businesses contribute to our history museums, including the world-famous economy,” says John Collins, executive director “The thing that Dali Museum, and a local arts scene that has of the St. Petersburg Arts Alliance. become an attraction in itself. The city has more The large museums in the waterfront district delights me about than 50 independent art galleries. So many, that anchor the cultural scene. The Dali Museum the St. Petersburg Arts Alliance created districts overlooking Tampa Bay holds the largest collec- St. Petersburg is to help art lovers navigate them. In 2015, artists tion of the Spanish artist’s work outside of his its aspirational made building exteriors their canvas during the native country. Designed by local architect Yann first Shine St. Petersburg Mural Festival. Weymouth of HOK, the building, which opened nature. Whether ArtPlace America voted the city the #1 arts in 2011, reflects the surrealist style of the price- destination for a city of its size in 2013, and in less art collection inside. people come here 2015, an American Craft Week poll voted it the The Museum of Fine Arts (MFA) displays to retire or they #1 town in America for craft lovers. masterpieces of Monet, Cézanne, Renoir and “The city is on others, along grew up here, a great trajec- with Steuben tory, and a big glass and pho- there’s this sense part of that is the tography. MFA of them wanting arts,” says Rick doubled the Baker, president Palladian-style to improve of the Edwards building’s size in Group and former 2008, adding a themselves and St. Petersburg new wing and a mayor. restaurant. their community.” A 2015 study The Chihuly — Hank Hine showed that the Collection at Director arts are sig- the Morean Arts The Dali Museum nificant players Center features in the local the colorful economy. Under- glass art of Dale written by Bank Chihuly, who is of America, the most famous for study analyzed large installa- The Dali Museum PHOTOS CITY OF ST. PETERSBURG (BOTTOM AND RIGHT) PETERSBURG (BOTTOM CITY OF ST. PHOTOS

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ST. PETERSBURG

tions that incorporate multiple pieces of glass blown into organic forms. The Morean plans to move the Chihuly Collection in fall 2016 to a new building across from the center’s main campus and nearer to the center’s glass hot shop. As downtown has grown, many galleries have moved west along the central cor- Glass hot shop demonstration at Duncan McClellan Gallery ridor. Today, the overall arts district extends 31 blocks inland from Tampa Boho Revival Bay and as far as The Warehouse Arts District is a rising star on nine blocks south. St. Petersburg’s art scene, and a tale of art’s restorative The St. Petersburg power. Arts Alliance now The grittier bohemian cousin to the Beach Drive runs three trolleys museums, the Warehouse Arts District is southwest of between the five downtown. districts during The area languished for decades after the freight the 2nd Saturday depot closed in 1967 and the interstate opened. It wasn’t ArtWalk when until 2000 that St. Petersburg Clay Company con- artists open up verted the former freight depot into potters studios and Children learn through play at the became a lone flower in a desert of empty warehouses, their workshops Great Explorations Children’s Museum to patrons. weedy lots and abandoned manufacturing plants. During the housing boom of the 2000s, the low rents and cavernous workspaces attracted a small number of artists and craftsmen from in and outside of Florida such as Eric Higgs, Mark Aeling and Catherine Woods. In Arts Alive 2010, Tampa glass artist Duncan McClellan transformed The performing and literary arts are a large part of a former fish packing plant into a glass studio, gallery the local culture and a growing part of St. Petersburg’s and a living space fit forArchitectural Digest. He hosted economy. demonstrations and charity events, bringing patrons into The number of artists, writers and performers in the Tampa an area where people normally didn’t walk at night. Bay area increased 44% from 2002 to 2012, according to U.S. Five years later, there are roughly 25 studios and more Census records. You only have to walk downtown at night to than 200 artists in the district creating everything from see a large percentage of them are in St. Petersburg. furniture to sculpture to jewelry. With 11 major theatrical and music venues and count- The activity has drawn other businesses including the less stages in parks, bars and restaurants, you can hear city’s largest microbrewery, a 3-D printer manufacturer, live music or catch a play any night of the week. The city’s a video production studio, a catering business, a custom Mahaffey Theater is home furniture manufacturer, a liquor distillery and more. to the Florida Orchestra. Brocante Vintage Market, a funky warehouse bazaar in The St. Petersburg Opera the district, opens one weekend a month to throngs of performs at the historic millennials shopping for a Mid-Century piece. Palladium Theater at “It’s just become a hot neighborhood,” says Dave St. Petersburg College. Goodwin, the city’s planning and economic develop- The annual Tampa Bay ment director. “So much is happening out there. It’s Times Festival of Reading creative and you have entrepreneurial companies.” features bestselling To keep from being priced out of their new neighbor- authors. Eckerd College hood, resident artists formed the Warehouse Arts Dis- hosts Writers in Paradise, trict Association with the goal of creating a compound a nationally renowned of live-work studio rentals, the ArtsXchange. Through writers workshop. Wordier charity events and a $75,000 donation from the city, Than Thou hosts literary the non-profit has purchased a cluster of six buildings. pub crawls and monthly Fundraising continues for the remodel, and the Arts open mics where writers Xchange is scheduled to open in 2017. read from their work. Keep The buzz about the area has increased interest in the Michael Francis, music director St. Pete Lit hosts a city- city’s commerce center, where 14 acres are available for of the Florida Orchestra, at the wide book club and offers redevelopment. “We have good proposals to develop Mahaffey Theater free writing courses at the that,” Goodwin says. “In what once was a very down- Morean Arts Center. trodden area you now have a very hot area.”

20 SPONSORED SECTION innovate your business at the dalí museum

The Dalí’s Innovation Labs combine more Than 60 years of psychology and management research on creativity and innovation, infused with Dalí’s philosophy and methods to unlock a team’s true untapped creative potential.

Customizable labs include: Solutions Labs – Ideation workshops Skills Labs – Skill building for innovation and change leadership Leader Labs – Team building and offsite leadership retreats

The Dalí Museum is a 3-star Michelin attraction – a uniquely inspiring setting in the heart of downtown St. Petersburg. Attendees have access to an unparalleled collection of renowned artist Salvador Dalí’s works, a superb catering kitchen & chef, coupled with engaging and proven creativity exercises led by leaders in the field.

Learn more at TheDali.org/innovationlabs or call Nathan Schwagler at 727.623.4711.

TheDali.org 727.823.3767 One Dalí Blvd., St. Petersburg FL 33701 ST. PETERSBURG

Up and Coming

Museum for the American Arts and Crafts Movement One of the world’s finest private collections of art, furniture and crafted objects from 1900 to the 1930s is scheduled to come to St. Petersburg in 2018. The $70-million Museum for the American Arts and Crafts Movement is under construction on the north side of downtown. At 110,000 square feet it will dwarf St. Petersburg’s existing museums and will be the largest Arts and Crafts Movement museum of its caliber in the United States. The museum is founded by Rudy Ciccarello, owner of Florida Infusion Services, which made the Inc. 500 list of fastest-growing companies for five years straight. Ciccarello collected the 1,300 pieces, which are held by the Two Red Roses Foundation. Musuem plans include an upscale destination restaurant with period pieces such as windows designed by Frank Lloyd Wright and furnishings by Stickley. It’s also to feature a research library, a Rudy Ciccarello, founder of the Museum for the American Arts and large banquet hall, bar, auditorium, atrium cafe and Crafts Movement, with pieces of his collection gift shop. PHOTO: TAMPA BAY TIMES BAY TAMPA PHOTO:

Business columnist Bob Trigaux writes exclusively for the Tampa Bay Times. TRIGAUX. TRUSTED. St. Petersburg’s hometown newspaper since 1884.

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hoods of St. Petersburg know Published Fridays for the neighbor Friday, June 6, 2014 NSP Published weekly by the tampabay.com

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DANIEL RUTH [email protected] tops Beach business Think the hazy, lazy dog days of summer have arrived? Not if you’re in the business of selling bay area beaches.Arms HIS HOME RUNS Boatload Memorial Day, the o cial trigger of summer, means Pinellas County’s tourism agency shifts gears to target POWER RAYS more locals than out-of-towners. But that doesn’t mean activity slows down. of hope PAST MARLINS Kellywish Johnson, signed off ban on the free-agent clearance ferries rack in February, becomes PR80349 the team’s first to hit two three-run homers in a game. forward He put the memory in Syria Tampa Bay’s 10-6 Memorial rom time to time I find Day winlist over Miami, writes myself in various meet- Gary Shelton.Sports, 1C ings with state trans- Some business F propo- portation officials or Spending ideas for s nents of Greenlight Pinellas or Powerballleaders winner say that’ ends other group involved in some Taken as a lump sum,Pe aftertersburg issues throughout our what St. traffic taxes, someone would have fair hamlet, and invariably The EU lets its $277.3needs million, says on a theFlorida empty one thought keeps creeping Photos from Florida Craftsmen all Lottery spokeswoman. into my head as I listen to etersburg, it’s still quite downtown lot. embargo lapse, tsmen along Fifth Street N in St. P What will that buy?Local, 1B these grand visions for wider f the view of the mural at Florida Craf chugging Though trees block some o lanes, choo-choos ed from a nearby parking lot. SMITH as Sen. McCain and even driv- impressive when view Greenkeeper’sBY KATHERINE SNOW hither and yon, Times Staff Writer erless cars eventually domi- neat work recalled . PETERSBU RG visits rebels. the roadways. James “Ace” Kozorra, ST62, nating A down- wonderful and Jetson- who knewDear everyone’s Mr. Edwards: name As fit nicely on Washington Post as all these scenarios are, at the Feathertown hotel Sound would Coun- like Tropicana PARIS — The Obama admin- it has occurred to me that by try Club theafter long-stagnant 20 years, was recently bought. istration’s go-slow policy on any of these ideas walking blocknearby that when you hit the time Big man in the city Syria came under renewed pres- actually comes to fruition, I and killedPlease by a car.keep that in mind as you, Local,else 1Byou might have sure Monday as European lead- will likely be dead. Except for or anyone Many hope the three-story Florida Craftsmen mural is a sign of things to come. it to, plans to develop this ers agreed to allow the lapse of one. If all goes according to GLOVER Thousandssold mark BY ANNE block on Central Ave- a ban on arms deliveries to Syr- plan, it is actually, remotely Times Staff Writer pivotal city I am Memorialnue. DayAs for the design, an invit- ia’s rebels, and Sen. John McCain possible that by the time hey started with a small roller on dot- See the Ceremoniesing atstree veteranstscape with wide side- slipped into the war-torn coun- about to enter full-blown an extension pole. White paint to get murals cemeterieswalks draw and those recessed who patios would try to dramatize what he says is age, it might be possible appeared against a beige back- Bay to Scrollthrough some mourn andbe those great. apprecia- Yours truly, area busi- the opposition’s urgent need for from one side of Tampa drop at the top of the building. of the muralsin the tive of theness sacrifice. leaders.Local, 1B Sparky, a West Highland terrier mix, yawns while relaxing in the lap of his owner, Karen Sellner, 63, of Brandon at Fort De direct military aid. the other by ferry. T face, then the tie, then DIRK SHADD | Times came the Tampa Bay area First Though nobody has Soto’swritten dog park area Monday. Sparky, who was part of the Memorial Day crowd, gets to visit the dog beach once a week. The new support for Syria’s A few days ago the U.S. All of it drawn freehand. find out who the the arms. Chinese hacka le intotter to developer“We B comeill every Monday, no matter what,” Sellner said. “This is the place to be with your dog and your family.” embattled opposition came amid Departmentof Transpor- and truck arrived,and the paint- such is. We’ve fea- A bucket this is the sentiment a high-level diplomatic efforts to tation approveda $4.8 mil- artist earnest. The plan wasU.S. for defensesEdwards, from the ing began in business people con- STORY, 1B find a political solution to the lion grant for Hillsborough turedmany and SebastianThe designs handful of more of than District, artists Derek Donnelly interviewed about Syrian crisis. Secretary of State Area RegionalTr ansit to begin CentralArts y canvastwo dozento veyedweapons when sys- also a Coolidge to use the three-stor John Kerry met in Paris with ferry routes con- but thereare tems were whatbreached, they thinkgiving the city needs on developing create an eye-catching mural that would 40%now that illsborough few from otherparts this blank urban canvas, $1 million Russian Foreign Minister Sergei nectingsouthern H from the businessChinaworld access to advanced area,includ- depict someone may see some action.of those who hit Pinellas County Visit St. Pete/Clearwater spends No. 1 Lavrov to explore prospects for Tampa, of the and busi- it finally County, downtown the vibrant art technology.World, 2A some largeones encountering ople in the knowbeaches say visit between Memorial Day $1 million to get residents of Residents of Tampa Bay a peace conference that would MacDill Air Force Base and ing CentralArts District. Pe Find it by nesses in the s selling theand key Labor city Day. central and west Florida to visit counties trump all other metro areas as bring together rebels and Syrian downtownSt. Petersburg. in Tampa. r, afterBig a lot Apple Edwards wheels i QR A little over a week late developer but the Pinellas beaches. the biggest feeder market for local government officials. The ferry has been the long- scanningthis block to another of sweat and a lot of spent sprayinto paint bike sharing has yet appeared beaches. The other top feeder markets time dream of former Hill- code or at tbtim.es/ ven the shin- no transfer Late in the day, foreign minis- cans, the wall was done. E The Citi Bike programficial property records. are New York, Chicago and Orlando. ters from the 27-nation EU, meet- sborough County Commis- urbanmurals the elevator box at the top in of gles on top of launches with 6,000 declined to comment. ing in the Belgian capital, failed sioner Ed Turanchik, which Florida Craftsmen gal- Edwards Planning to stay at the beach this summer? Here are some events to consider: are painted, said bicycles in Manhattan andthe city really could to muster the votes for renewing replaced his longtime dream director Diane Shelly. “I think lery’s executive Brooklyn. hotel with meeting the arms embargo, which will to create a mass transit sys- veling at how they Dailyuse Briefing, a large 4A 20th annual St. Pete Beach Corey And she’s still mar on the bottom When the Rays are out of town, you can which replaced his long- space and retail Area Art & Craft Festival expire Friday. tem, or a did it. or a restau- , this Saturday Sunsets at Pier 60 is a daily festival on to attract the t, and Derek Donnelly pose f phenom-Correctionslevel, a rooftop bar and Sunday from 10 a.m. to 4 p.m. with a watch the team on a big screen on the British Foreign Secretary Wil- time dream Sebastian Coolidge, lef tle “They did it freehand. It’s Clearwater Beach that celebrates the to Tampa f their trade. The two spent a lit A story on Wednesdayrant on the top floor,” said archi- beach atRays watch parties liam Hague declared in a tweet Summer Olympics portrait with the tools o . MURAL , 7 wide array of art and crafts behind end of the day with artisans, crafters, tory mural. See Wannemacher, presi- the Tradewinds’ Guy Har- the “arms embargo on Syrian Bay. This suggests that Turan- r a week painting a new three-s about a $52 milliontect Lisa deal for ranging from as little as ove annemacher Jensen vey Outpost on St. Pete street performers and chik is either a visionary or he Heritage Propertydent andof W Casu- $3 to $3,000 set up opposition ended,” though there Inc. Beach. Upcoming par- music. Every Friday simply sleeps a great deal. alty InsuranceArchitects, in St. Peters- along Corey Avenue had been no immediate deci- s clear to all parties ties are June 23 (New and Saturday night, Nevertheless, a few months burg incorrectly “Istated think that it’ in St. Pete Beach. sion to send arms. “Other sanc- that there is enough York Yankees), July free movies are ago Turanchik began promot- the company’sinvolved president, tions remain” in place, he said, support a hotel down- 23 (Boston Red Sox), shown on the ing the idea of a ferry service. Richard Widdicombe,demand previ-to including sweeping restrictions David Downing, Aug. 11 (Los Angeles beach. This week- might be the first contem- ously4 worked fortown, the” directorechoed on trade with the government of He ’4 end features ve deputy director of Visit St. Pete/ Dodgers) and Sept. 27 Mir- Syrian President Bashar Assad. porary public figure to ha The historic Class of of Citizens Property Insur- ror Mirror on Friday was this Clearwater, the PinellasSharon tourism Kennedy Wynne, (Toronto Blue Jays) at Hague, in separate comments, finally noticed there -day to reunite.ance Corp. The story and an and Grown Ups Petersburg High on the eve of D . See TROPICANA, 9 6000 Gulf Blvd. on said that the EU decision “sends big body of water between Those who finished St. editorial published Thursday Times staff Saturday. See sunsets- Petersburg also misidentified the for- a very strong message from Tampa and St. Normandy beaches in France. Sundial atpier60.com for movies and bands. Tampa and found ourselves hun- Europe to the Assad regime,” the that might well accommodate BY MARY JANE PARK The beginning of themer end role of of Heritage’s viceshopping

Staff Writer gry,” she said. Nothing would do 19 center . See SYRIA, 6A N moving people around on a Times II. president of claim opera- St. 1st sandwiches, and they World War boat, instead of expanding I- ST. PETERSBU RG but Cuban ceremoniestions. werePaul Neilson formerlyTropicana - Graduation Mirror block Wallace headed to the Columbia Restau . Beach Dr. NE 275 to 36 lanes. artha Rudy ve the evening of Juneworked 5, 1944 on a fieldLake inspection of getting the it well. rant in Ybor City. “It might ha y of Parking The total cost remembers that Today, the 70th anniversarprogram for Citizens that garage is esti- been 1 or 2 in the morning at 1st Ave. N ferries up and sailing Newly graduated from the onslaught, the classwas of not 1944 connected to a con- million, so M time.” Central Ave. mated to be $24 St. Petersburg High School, she - will meet at the St. troversialPetersburg wind mitigation HerJannus life after ‘Spellbound’ fame contributionis cer- had crossed There was a newspaper vend reinspectionare call- program.Area shown Live Changes the federal and some friends Yacht Club for what they ing machine outside, “and the tainly a nice chunk of startup the bay to celebrate. their “last hurrah.•” Several “down” PINclues. were A girl from Tampa’s 1999 winning moment helped make “nerdy” cool.

was there,” ing . 500 feet S y big, black headline HILLS St. 2nd change. HillsboroughCount “We were enjoying our free- The reunion commitinadvertentlytee — omitted from the The then-St. Petersburg Wallace said. Associated PressTimes still needs to come up with after the graduation cere- . , 4 Times D-day edition of dom y. T he invasion of the See REUNION the New York Times cross- Nupur Lala, may bring da rest of the money and indeed, , and six of us went over to D- WASHINGTON — Of the 85 She became a role model for June 6,1944. mony word puzzle in Sunday’s Per- 28, is now if the SS Kriseman ever actu- kids who have won the National those who realized it’s okay to be spective. The missing clues finishing ally makes it to St. Peters- to “Benefitting” appear Spelling Bee, only one became an nerdy. She became a trendsetter, ’s likely a master’s burg as a port of call, it today on instant movie star. starting a run in which 10 of 14 cleaner 7A. in cancer Pinellas County would have For the millions who watched national bee winners have been • Israeli President Shimon biology with to kick in a few dollars to help back in 1999, her face is frozen Indian-American, including the Peres and Palestinian Presi- plans to go to the project along. in time. She’ll always be the past five. Bay area dent Mahmoud Abbas were med school. Today, she’s 28 and finish- kitchens Since the Tampa A true Horatio Alger tale set in Seminole14-year-old girl from Tampa’s misidentified in a photo cap- remainingmajor tion in the United States.Benito Though Middle he faced School with the ing up a master’s degree in can- is the last in the face of adversity and his com- with the perks, drawbacks and y with- GROENINGER ments tion Monday. urban area in the countr BY ALISSA tering the community. The family struggles that leftglasses him andin the dark care shoulder- of cer biology with plans to enroll A new bill makes A teen is Times Correspondent mitment to bet , he worked for a fresh start. stereotypes that come with the out a mass transitsystem, it scholarship will be his stepfather length hair, her arms raised in the University of Texas Med- spoke no $21,000 need-based . TODAY’S WEATHER English within a year,” his title — all magnified because she problem restaurants also only makes perverse sense honored for SEMINOLE — Jamal Waked years. “He picked up while leaping for joy. ical School in Houston, having - given to him throughout four Martin, said. “Ever won the year that an Oscar-nom- that this regionwould also English when he arrived in Florida as a 4 anama as a young stepfather, Benjamin But that was a half-life ago for changed course from a career a higher priority for Jamal Waked succeed- Waked moved from P Hot and humid back.” inated documentary (released Associated Press (1999) among the last not to take care of his since then, there’s no lookingNupur Lala. Like all bee win- plan that had her researching be ned a year-old. child, and with the guidance and Seminole res- three years later) turned its eye Lala was a 14-year-old health inspectors. of the water as a has ear ing in the 18, the St. Petersburg High student aveled A graduating seniorners,, the she has since had to deal memory and the brain for three advantage Now stepfather, he has persevered. He tr Baccalaure- on the competition. student at Benito Middle Other cit- scholarship so well that he was one of four ident is in the International . See SPELLING BEE, 7A commuterplatform. face of has adapted mother and siblings for a chance at when she won the bee. - from the as a Horatio with his 8 a.m. Noon 4 p.m.. 8 p.m. ATIO ALGER, 6 BY LAURA REILEY ies — New York, Seattle, Port Florida students recognized solid financial posi- See HOR Horatio Alger . a better life and a more 74° 81° 83° 81° Times Food Critic land — all make use of ferries. obstacles Alger National Scholar for his accomplish- Association. 20% chance of rain . See RUTH, 2 The thought of cockroaches in More, back page of Sports a restaurant’s kitchen might make you queasy, but they may not be tampabay.com . Ageless coach shapeswhat should worry you most. Brieﬂ y, free bird Despite the very strong “yuck factor,” as Marion Nestle, To watch a video of a nationally known nutrition a penguin that got a timeless message scientist and author of Food out of its enclosure Politics, labels our visceral reac- at SeaWorld’s new attrac- Tony Saladino Jr., 77, has influenced many young lives. tion to Florida’s famed creepy- tion, go to Links in today’s crawlies, there are far worse Times attampabay.com . BY MARLENE SOKOL things that will actually, physi- Times Staff Writer Their gym teacher is Tony Saladino Jr. cally make us ill. These include BRANDON — He’s a short man, 5-foot- INDEX • • • foods stored at the wrong tem- 4. He has eyes that actually sparkle. peratures and the cross-con- Astrology Rumors that Saladino is retiring — we 4F Crosswords 4F He says “knuckle-headed yo-yo” when trace this one to his wife, Bertha — are tamination of foods. Business 4B Editorials he wants to make kids laugh. He calls 8A greatly exaggerated. “I think (cockroaches) are more Classified F Lottery them by their last names, and the goal is 2A The founder of a 32-year-old high an index of poor sanitation,” said Comics the same — get their attention, because 3F Puzzles 4F school tournament that has featured Nestle, who is a professor at New they have to listen before they can learn. York University. “I’m not aware of Vol. 129 No. 308 dozens of players who went on to the © Times Publishing Co. The younger ones don’t know who documented instances of patho- DANIEL WALLACE | Times he is. But when they hit fourth- or fifth- major leagues still gets up every morn- Sidelined from P.E. class by a broken leg, ing at 5:15 a.m. and teaches physical edu- gen contamination of food via third-grader Joesph Flournoy, 9, talks to Tony grade, especially the ones who play base- cockroach, but I suppose it’s the- ball, or whose fathers played baseball, cation at Valrico Elementary School. Saladino Jr., 77, on a recent day at Valrico His own children are grown. One runs oretically possible. Mostly, there’s Elementary School. then they know. They’ll say, “Coach, the yuck factor. If the place can’t you’re famous, aren’t you?” a baseball academy. Two grandsons play . See SALADINO, 5A keep out the cockroaches, what . See INSPECTIONS, 10A The James Museum Tom James, executive chairman of Raymond James Financial, and his wife, Mary, have amassed a huge collection of Western and wildlife art since the late 1950s and now plan to share it in what will be the city’s largest museum. James has not announced the museum’s official name, but revealed that he is buying two lower floors in the city’s most iconic office building to hold 500 to 600 pieces. At 133,600 square feet, it will be roughly twice size of the Dali Museum.

Bloom Art Center camp, part of SPF15

St. Petersburg Festival It all starts with art — art in all forms — then food, then the wine, then throw some yoga and movies into the mix. St. Petersburg’s newest annual arts event is a multi-week September affair celebrating the creative spirit that makes St. Petersburg a city of the arts. Sponsored by the city, Sun- coasters civic group and the St. Petersburg Arts Alliance, the inaugural event, SPF15, featured happenings in each of the city’s five art districts. One day it started with yoga by the shores of Tampa Bay and ended with movies in the park. The city plans to make this a signature event in line with Art Basel Tom and Mary James collection: “Sugar for the Trail,” by Joe Beeler Miami Beach. “We’re building what we hope is a festival with worldwide recognition,” Mayor Rick Kriseman says. PHOTO: DIRK SHADD / TAMPA BAY TIMES (LEFT) BAY DIRK SHADD / TAMPA PHOTO:

Business columnist Bob Trigaux writes exclusively for the Tampa Bay Times. TRIGAUX. TRUSTED. St. Petersburg’s hometown newspaper since 1884.

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of Coordinated Child Care. Page 5 R’Club expands with acquisition Not-so-young Rascals reunited, with show coming to Ruth Eckerd Hall. In the Etc, 2B

hoods of St. Petersburg know Published Fridays for the neighbor Friday, June 6, 2014 NSP Published weekly by the tampabay.com

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Art Takes to the Streets

You don’t have to step into a gallery or museum to sample St. Petersburg’s art scene. You can find it covering the sides of buildings on Central Avenue, in downtown alleyways, covering a con- crete tower — virtually anywhere there’s a wall and a business owner willing to allow it to be covered. And there are quite a few. The city has 34 documented murals and counting. There’s even a group that meets regularly to tour and discuss the murals. The city had a few murals, but the scene took off in 2015 with the SHINE mural festival. The month-long event invited local and international mural artists to take their brushes to buildings all over downtown. The results are a wide range of pieces from historical to 3-D psychedelic to whimsical. Local donations and $25,000 from the city funded the festival. Prominent muralist and local graphic artist Leon Bedore, who goes by the professional name Tes One, organized and curated the show. SHINE keeps shining. Murals continue to show up around town. Local coffee shop Kahwa slated a St. Pete Mini-Mural Show for January 2016 featuring photographs of murals and small paintings. PHOTOS CITY OF ST. PETERSBURG AND TAMPA BAY TIMES BAY PETERSBURG AND TAMPA CITY OF ST. PHOTOS

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©2015 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC ©2015 Raymond James Financial Services, Inc., member FINRA/SIPC Raymond James® is a registered trademark of Raymond James Financial, Inc. ST. PETERSBURG

Growing West Grand Central District Arty and Hip While downtown areas near the is anchored by Tropicana Field, home waterfront are commanding high- of Major League Baseball’s Tampa Bay New Energy Comes dollars and make tourist must-see lists, Rays since 1998. But big-time sports recent business and residential growth aside, the vitality of the area remains to the Deuces extends west along the city’s central clear due to the explosion of restau- Adjoining the Ware- corridor. Areas that once got little foot rants, antique shops, bars, breweries house Arts District, the traffic are seeing crowds of locals flock and apartments that have come to life Deuces Live district along to bohemian street fairs, casual restau- there in recent years. 22nd Street South is also rants, vintage shops and brew pubs. The vitality continues another 15 experiencing revitalization “The Edge and Grand Central blocks through the Grand Central with the opening of new districts are really a hotbed of cre- District. The district is grounded by the restaurants, an art gallery ative arts and new energy,” says Dave Kenwood neighborhood, which has and a new St. Petersburg Goodwin, St. Petersburg Planning been recognized as one of Neighbor- College campus and com- and Economic Development director. hood USA’s top two neighborhoods munity center. The historic “There are new kinds of businesses, for physical revitalization and has been heart of the city’s African bringing in new kinds of customers. featured several times in American American community, There’s great diversity in that area, so Bungalow magazine. The area retains the corridor struggled for it’s very exciting.” a funky edge where older businesses decades after it was splin- Both the Edge District and Grand such as Haslam’s Bookstore meld with tered by I-275. In the past Central District are designated as new ones such as Urban Comfort res- few years, it has benefited historic Florida Main Streets by the taurant, which has a shuffleboard court from growing grassroots state of Florida. The Edge District to entertain patrons while they dine and support and private and between the downtown core and I-275 sample the microbrew. government investments. Community events such as the weekly Sunday Market at Deuces Live and cultural amenities such as the African American Community Star Heritage Trail and the Dr. Craftsman House Gallery, Cafe and Carter G. Woodson African Studios was a pioneer in the resur- American Museum are gence of the Grand Central District helping to energize the and has blossomed into a leading area while also paying gallery and a community gathering tribute to its history. spot. Housed in a 1912 bungalow, the The cultural jewel of gallery features fine American crafts the district, the Manhattan artwork from more than 300 artists. Casino, once again hosts Its carriage house studio is home to jazz performances. In the potter Stephanie Schorr. venue’s heyday, jazz and The gallery regularly hosts intimate blues greats such as Duke musical performances by national per- Ellington, Ray Charles, formers such as The Neilds and Patty Craftsman House Pottery Studio Count Basie and James Larkin. It’s won numerous state and Brown played its stage. national awards including a NICHE Event in the U.S.” and a top award

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• All Children’s Hospital • SRI International • U.S. Geological Survey Johns Hopkins Medicine • Florida Institute of Oceanography • Florida Fish & Wildlife It Takes a • Bayfront Health St. Petersburg • Secrets of the Sea Marine Research Institute • University of South Florida Exploration and Aquarium • U.S. Coast Guard District St. Petersburg • National Marine Fisheries Service • Tampa Bay Estuary Program St. Petersburg Deputy • University of South Florida • National Oceanic and Atmospheric • International Oceanic Institute College of Marine Science Mayor Kanika Tomalin Administration • Innovation Lab@Poynter refers to the city’s Innovation District as the “cradle of creativity in our community;” it is driven by marine science and health. The district is based around Bayboro Harbor, the University of South Solutions For You From Florida and its College of Marine Science, which is home to the Ocean Your Pinellas Team. Team — the premier consortium of marine science, oceanographic (standing) and environmental research agencies and Beth Horner Trust Director institutions in the South- eastern United States. Amanda Gilroy It also includes the Commercial Relationship Manager nearby Innovation Lab@ Poynter and the research Craig West hospitals of All Children’s Private Relationship Hospital Johns Hopkins Manager Medicine and Bayfront (seated) Health. Tomalin says a primary Tim Mann Market Director goal of the Innovation District is to provide an Scott Gault environment for research Pinellas County President among industries, which When you’re looking for a solid the city hopes will lead Debbie Viveiros to patents and ultimately Treasury Services bank with local decision makers, Manager product development, hence more jobs. you’ll want to meet our experienced In St. Petersburg’s case the district came largely Pinellas team in our downtown pre-made as the science- St. Petersburg office. related industries were already located there. The Poynter Institute for Media Studies made Visit Scott Gault at our room for the tech lab for digital startups and has downtown St. Pete office nine occupants. or call 727-502-8400 “In most cities and communities you would to learn how you can have had to spend benefit from a different 200 Central Avenue • St. Petersburg $100 million to align 727-502-8400 like-minded, like-ambi- kind of banking. tion organizations,” Tampa Bay Banking Company Tomalin says. “Amazingly Assets over $1.3 billion bankoftampa.com it happened organically in our community.”

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Carillon Office Park is a hub of finance and commercial office space.

The Gateway of Tampa Bay

The Gateway area in just across the Gandy Bridge Echelon, developer and owner north St. Petersburg is from the Gateway area. of Carillon Office Park, plans home to the Tampa Bay Since 2012 several big to build Echelon City Center, region’s top employers businesses have relocated to which will in essence be a and the bulk of the city’s the Gateway area. Great Bay small city. The 2.8-million- commercial office space. Distributors, Florida’s largest square-foot project is to More than 60,000 people distributor of Anheuser- include office space, apart- work there, and a growing Busch products, moved ments, retail and a boutique number live there, too. there and constructed the hotel. Echelon projects it will At the crossroads of largest private solar energy take five to seven years to Tampa Bay, Gateway is field in Florida to power its fully build out City Center and “The thing that centrally located between refrigeration system. Triad expects it to cost $600 million moves us forward Tampa, Clearwater and Retail Media, which develops to $700 million. downtown St. Petersburg. online shopping campaigns Just 10 minutes north of is a talented Nearly 1.5 million Tampa for retail giants from eBay Gateway is Tech Data Cor- Bay residents can reach it to Wal-Mart, and Clarifire, poration, one of the world’s workforce that within a 30-minute drive. which provides web-based largest wholesale distributors is wired to be With St. Petersburg/ workplace automation of IT products, services and Clearwater International systems, both relocated solutions. Pinellas County’s creative, wired to Airport five minutes away their headquarters to the largest employer, Tech Data be entreprenuerial, and Tampa International Gateway area. generated $27.7 billion in net Airport a 15-minute-drive, Multifamily housing has sales in 2014 and is ranked and St. Pete is a the Gateway area is a stra- increased, and projects are as one of Fortune’s “World’s tegic location for corpo- in the works to add more. Most Admired Companies.” magnet for that.” rate headquarters. — Michael Vivio More than 2,700 busi- President nesses operate there, Cox Target Media including the region’s Valpak largest — Raymond James Financial, Home Shop- ping Network, Jabil and Valpak. The Gateway’s Carillon Office Park, which has 3.2 million square feet of office space, is a hub for the region’s financial services. The location is also popular with defense con- tractors such as General Dynamics Ordnance and Tactical Systems. MacDill Air Force Base, which houses U.S. Central Command and Special The planned Echelon City Center Operations Command, is

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Education

St. Petersburg offers exceptional educational opportuni- ties from kindergarten through graduate school. While the Pinellas County School District operates public schools in St. Petersburg — several of which have been cited for innovative programs — the city of St. Petersburg provides additional support for disadvantaged students. Former U.S. Secretary of State Colin Powell called St. Pete’s Promise the nation’s most successful community-based program in improving gradua- University of South Florida St. Petersburg tion rates. St. Petersburg has many private and prep schools that about 40 bachelor’s and Law School rank among the nation’s best. master’s degrees. In 2015 it Stetson University College “We tell our Canterbury School of Florida, had 5,000 undergratuate of Law is Florida’s oldest law a PK3-12 school, is regarded students and 600 gradu- school and one of the nation’s students, ‘You for its marine science program. ate students. In addition to most respected. U.S. News & It’s the only school in the dorms, in recent years USF World Report ranked it #1 in don’t just enroll in world to be a Cousteau Divers St. Petersburg has built a trial advocacy law and #2 in USF, you enroll in partner and has a state-of-the- new student center and legal writing. Its three-story art 2,800-square-foot marine acquired and renovated law library is one of the most St. Petersburg.’” studies center. At Shorecrest, a building that houses its advanced legal research — Sophia Wisniewska also PK3-12, 100% of its gradu- Verbal & Visual Arts depart- centers in the Southeast. It has Regional Chancellor ates are accepted into college. ment. It is currently building about 850 students. the Kate Tiedemann College University of South Florida Research University State College St. Petersburg The University of South of Business, a four-story St. Petersburg College (SPC) Florida St. Petersburg and USF building. plays an important role in area College of Marine Science have Private College workforce training. Part of a vibrant and growing campus Eckerd College is one of the Florida’s State College System, on the edge of downtown. youngest to be awarded a SPC has 10 campuses in Pinel- Although part of the Univer- Phi Beta Kappa chapter for las County, four of which are in sity of South Florida system, the quality of its undergradu- St. Petersburg, including its which includes campuses in ate education. It is known new Midtown Center campus, Tampa and Sarasota, USFSP for its studies of marine which opened in 2015. For the is independently accredited and environmental science, second year, SPC has won two and is Pinellas County’s only creative writing, international U.S. Labor Department grants research university. As part of relations and foreign affairs to develop innovative train- the city’s Innovation District and management. Roughly ing in conjunction with local on the south end of down- 1,850 students pursue 38 employers. The college has town, USFSP and the College majors leading to bachelor’s more than 57,000 credit and of Marine Science sometimes degrees. Nearly 40% of its non-credit seeking students work in partnership with their graduates go on to pursue and offers academic programs neighbors. The College of advanced degrees. for undergraduate degrees. Marine Science is a partner The 188-acre campus has Professional Training in the St. Petersburg Ocean one mile of water frontage The Poynter Institute for Media Team, the largest consortium on Boca Ciega Bay, which Studies across the street of marine scientists in the enhances its marine science from USF St. Petersburg is a Southeast. studies; the department is national leader in journalism USF St. Petersburg has also a member of the St. education. Professional journal- grown larger — and younger Petersburg Ocean Team. ists from around the globe take — since becoming a residential Classes at Eckerd are small, seminars there in everything campus in 2005. The campus and the college emphasizes from writing to digital storytell- spans 48 acres and offers civic service. ing to ethics.

32 SPONSORED SECTION TAMPA BAY’S LUXURY BROKERAGE

® TAMPA | ST. PETERSBURG | CLEARWATER ® 855.292.6556 | SMITHANDASSOCIATES.COM ST. PETERSBURG Medical and Life Sciences When a 2-year-old girl started showing and needed surgery. All Children’s Hospital Johns signs of a serious heart condition, a pedi- “This is just one more tool to help us, Hopkins Medicine is known for inno- atric cardiologist at All Children’s Hospital especially when it’s not clear what the vative healthcare. All Children’s was Johns Hopkins Medicine inserted a tiny right course of action is,” says Jamie the leading pediatric hospital on cardiac monitor into the smallest patient Decker, M.D., the pediatric cardiologist Florida’s west coast when it merged in Florida to ever receive the cutting-edge who implanted the device. “This allows with Johns Hopkins Medicine. With device. The procedure — and data that us to do things in a ‘stealth-like’ fashion the 2011 merger the St. Petersburg was later collected — led doctors to dis- so we’re not doing invasive surgeries facility gained access to the presti- cover the girl had a genetic heart defect that may not be necessary.” gious hospital’s expertise and brand. It is growing. In the fall of 2015, the hospital broke ground on a $85-million education and research building. The 225,000-sq.-ft. building will house a 250-seat auditorium, state-of-the-art labs and simulation space. The hospital is but the latest star in St. Petersburg’s medical and life sciences industry. Bayfront Health Nearby Bayfront Health St. Peters- burg is now affiliated with the USF Health Morsani College of Medicine. The hub of the Bayfront Health Network, the St. Petersburg hospital is a 480-bed academic medical center with more than 550 affiliated physicians. It is a certified Level II trauma center and home to the Bay- flite aeromedical transport program. St. Anthony’s Just north of downtown is St. Anthony’s Hospital, a part of the BayCare Health System. In recent years St. Anthony’s added heart and breast treatment centers, purchased powerful new imaging and diagnos- tic equipment, and opened a new emergency center and patient care tower. Life Sciences Discover the heart of St. Pete. Explore our galleries, The city also has a growing number enjoy our events, dine in our café and shop in our store. of life sciences companies, including Informed DNA, Dermazone Solu- Spend your day at the MFA! tions, Cognitive Research Corp. and the Children’s Research Group. Visit fine-arts.org to learn about our current and upcoming exhibitions, events and programs.

All Children’s Hospital Johns Hopkins Medicine

34 SPONSORED SECTION MFA Florida Trend.indd 2 12/15/15 12:01 PM

Joan M. Vecchioli, Esq. BOARD CERTIFIED LABOR & EMPLOYMENT LAWYER Marine Science

When the BP Deepwater Horizon oil rig exploded, spilling millions of gallons of oil into the Gulf of Mexico in 2010, it was a research vessel from Bayboro Harbor in St. Petersburg that discovered plumes of oil beneath the ocean’s surface. The University of South Florida College of Marine Science has played a leading role in researching the spill’s impact on Gulf waters. Best Lawyers® 2016 “Lawyer of the Year” In 2014 BP awarded the marine Litigation - Labor and Employment science program $20.2 million to continue its research. St. Petersburg Metro Area Although not as visible as St. Petersburg’s leading art institutions or as interactive with the public as the city’s hospitals, the marine science industry plays a [email protected] significant and growing part in clearwater n st. petersburg n tampa n jpfirm.com n (727) 461-1818 the city’s economy. St. Petersburg’s Bayboro Harbor is home to the largest marine research community in the Southeast and roughly Let’s Work Together to Create $1 billion in associated infrastructure. More than 850 scientists A Healthy St. Petersburg work there spread across 10 state and federal government agen- Who Are We? We are a private cies, private industry and the USF foundation serving South Pinellas College of Marine Science. County. We aim to improve our SRI International, the Center community’s health through for Ocean Technology, the Florida initiatives that create sustainable, Institute of Oceanography, U.S. Geological Survey Center for eﬀ ective improvements to Coastal & Wetland Studies, quality of life. We are focused Tampa Bay Estuary Program, Fish on social factors, which directly and Wildlife Research Institute, impact health outcomes – National Oceanic and Atmo- such as housing, income, spheric Administration, National education, transit and others. Marine Fisheries Service and the Future generations depend on our collective commitment to ﬁ nding solutions for a healthier The Blue Ocean tomorrow. Together, anything Film Festival is possible. & Conservation Summit will be held in St. Petersburg, its new global headquarters, in www.healthystpete.foundation • 727.865.4650 November 2016. 744 6th Ave. South • St. Petersburg, FL 33701

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Because of spc SPC “ “i’m successfully running my own graduates company. Sheree Clark, SPC graduate earn more and entrepreneur

St. Petersburg College alumni were ranked ﬁ rst in Florida and ﬁ fth in the nation for possessing the most valuable job skills as reported by * USF Research Vessel: Weatherbird II * According to the Brookings Institution LinkedIn data for community colleges.

U.S. Coast Guard are clustered at or near Bayboro Harbor which is a part of the city’s Innovation District. The St. Petersburg Ocean Team, a consortium of the SPC.EDU/WORKFORCEREADY various groups, plans to spotlight its research at Port St. Pete. The city and state will spend 15-0705-10 $200,000 to renovate the port’s terminal for “Secrets of the Sea,” an educational attraction with an aquarium that was at the former St. Petersburg Pier. The attraction will house educational exhibits such as NOAA’s “Science on a Sphere” and show clips from the Blue Ocean Film Festival & Conservation Summit. The film festival, now headquartered in St. Petersburg, further establishes the city’s reputation for marine science. It’s one of the largest international environmental documentary film festivals and attracts about 20,000 filmmakers and scientists. The festival rotates between Monaco and St. Petersburg in

PHOTOS: MONICA HERNDON / TAMPA BAY TIMES (BOTTOM); SCOTT KEELER / TAMPA BAY TIMES (TOP) BAY KEELER / TAMPA SCOTT TIMES (BOTTOM); BAY MONICA HERNDON / TAMPA PHOTOS: alternate years.

Exclusive Listing Agent 330 Beach Drive NE St. Petersburg, FL 33701

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ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE SELLER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A SELLER TO A BUYER OR LESSEE. This project has been filed in the state of Florida and no other state. This is not an offer to sell or solicitation of offers to buy the condominium units in states where such offer or solicitation cannot be made. Dimensions & specifications may vary and are subject to change at any time without notice. Actual views may vary. Views shown cannot be relied upon as the actual view from any particular unit within the condominium. Views will differ depending on conditions such as location, skyline and weather. Prospective purchasers should be aware that any view from the condominium property may in the future be limited or eliminated. Pricing as of 12.22.15 and is subject to change at any time without notice.

SPONSORED SECTION 37 ST. PETERSBURG

Financial Services

More than 10,600 The area is popular outside Wall Street. people work in for big finance due to The company started in St. Petersburg’s finan- not only the size of the 1962 with one financial cial services industry, Tampa Bay market, advisor in a small office making it one of the but also to St. Peters- in St. Petersburg and now city’s largest employ- burg’s quality of life, employs 6,600 advisors at “Banking benefits ment sectors and a robust broadband more than 2,700 locations financial hotspot of network and edu- worldwide. when the Florida. cated local workforce. Many other national St. Petersburg is one Meanwhile, the strong and international finan- economy grows. of the South’s major local economy makes cial service firms are Right now the financial services hubs the city attractive to also headquartered or with a high concentra- smaller banks and have major offices in the St. Petersburg tion of jobs in finance credit unions. city’s Gateway district. and asset management, They include, but aren’t economy is doing Big Finance insurance and customer limited to: Transamerica, One of St. Petersburg’s care services. a national insurance and quite well.” biggest success stories St. Petersburg’s investment services is Raymond James — David P. Feaster financial services company; Franklin Tem- Financial. Headquar- President/CEO companies exported a pleton Investments; Castle tered in St. Petersburg, Cornerstone healthy $2.2 billion in Key Insurance Company it is the largest finan- Community Bank services in 2011 alone. and Castle Key Indemnity cial service company Company (Allstate subsid- iaries); ASI; PSCU; and FIS. Community Banking Smaller banks and financial service firms say they find St. Petersburg a welcoming and thriving market. “There’s a distinct Letu s culture of humility. When new businesses come here, they are embraced” introduce says Anne Drake McMul- len, executive vice president of business devel- y o u tothe opment at Doyle Wealth Management. “I was neighborhood. amazed as a small firm to see explosive growth in 10 V a lpak is the loca l d irec t m a ilan d d igital years time. There is plenty m arketing providerforbusinessow ners, of space here for all of us.” The Bank of Tampa a n d t h e lead ing p ro v ider o f s a v ings t o opened its first office consum ersinneighborhoodsacrossthe country. outside neighboring W e’reproud todeliverourpartnerssuccessin Hillsborough County in theirbusinesses.And w e’reespeciallyproud that downtown St. Petersburg in 2012. “We were plan- ourheadquartersisinSt.Petersburg!ourheadqua ning on it taking three years, but we turned a See w hatw e can do tobringtheneighborhood to profit within the first six yourbusiness.Connectw ithusat months,” says Scott Gault, president of Bank of valpak.com /advertise . Tampa’s Pinellas County market. “A lot of it has to do with the walkability index.”

38 SPONSORED SECTION Your To Exceptional Care

At St. Anthony’s Hospital, we are dedicated to improving the health of the St. Petersburg community. We provide you with an all-private 32-room St. Anthony’s Hospital Emergency Center, sports medicine specialists who help you get back in is St. Petersburg’s the game, compassionate breast care at the Susan Sheppard McGillicuddy connection to Breast Center, multiple primary care and specialist locations for you and your exceptional care. family, and outpatient imaging and laboratory services for your convenience.

For more information or a physician referral: (727) 953-6815 | StAnthonys.org

BC1509013-1215 We Develop Opportunity Specialty Manufacturing At Work & At Home. Often overshadowed by other sectors and ultrasound equipment, pacemakers, of the economy, specialty manufactur- hearing aids, prosthetics and others. ing is big business in St. Petersburg. It A few medical manufacturers stand employs 3,170 people and generates out due to local impact and world- $843 million in exports — 7.7% of the wide prominence. Headquartered city’s total. That’s nearly three times in St. Petersburg, MTS Medication the state average for specialty manu- Technologies, owned by Omnicell, facturing. produces medication packing systems Electronic and medical manufactur- used around the world for dispens- ing are two of the area’s primary sub- ing medication. Also headquartered specialties. The city also boasts unique in St. Petersburg, Halkey-Roberts homegrown manufacturing operations manufactures plastic components such LumaStream, an LED lighting for medical devices and automotive company. Founded by tech innova- and marine equipment. The company tor Eric Higgs, the successful startup employs about 200 people at its company is known for its intelligent 250,000-square-foot facility in the CORNERSTONE COMMUNITY BANK lighting systems that use less electric- Gateway area. ity than typical LED lights. Eyewear manufacturer IcareLabs Proud to be part of St. Petersburg’s develops a wide range of lenses. In Electronics business environment for 17 years 2012, Vision Monday ranked it the fifth St. Petersburg is headquarters to one largest independently owned pre- of the largest electronics manufac- scription eyewear manufacturer in the turers in the world, Jabil. The multi- nation. Aurora Surgical produces sculp- national company employs 180,000 Echelon City Center at Carillon Park tors for ophthalmic surgeons. worldwide, and 2,500 of them work at Ulmerton and Carillon Parkway the company’s headquarters and manu- Phone: 727-803-8200 facturing plant in St. Petersburg. In addition to corporate functions at www.echelonre.com its headquarters, Jabil’s local operations include the assembly of printed Main Office circuit boards and research and design. CORNERSTONE COMMUNITY BANK Jabil recently announced it will add a Proud to be part of St. Petersburg’s local research lab to further develop its new smart clothing product, Peak+™. business• Mortgageenvironment Loans for • 17 Business years Loans The clothing technology monitors bio- Echelon ad.indd 1 1/6/16 1:55 PM • CheckingProud to be• Money part Market metrics such as heart rate. • Lines of Credit •C CDsORNERSTONE and IRAs AlthoughCOMMUNITY Jabil dominatesBANK local elec- • Commercialof St. Real Petersburg’s Estate Loans Proud to be parttronics of St.manufacturing Petersburg’s in output, it is • Online Banking & Bill Pay business environmentnot the only for player. 17 years Elreha Printed CbusinessORNERSTONE environmentCOMMUNITY BANK Circuit Boards, established in LocationsProud throughout to be part of St. Pinellas Petersburg’s CountySt. Petersburg, makes printed circuit businessfor environment 17 years for 17 years boards for auto manufacturers and 727.526.5678 the military. Plasma-Therm, a leading global supplier of semiconductors, manufactures plasma processing equipment. Sensitive Technology develops electronic components. Main Office Tricom Technology produces fiber optics and networking devices for Main Office • Mortgage Loans • Business Loans Maintelecommunication Office companies and the military. • Checking • Money Market • Mortgage Loans• Mortgage Loans • Business • Business Loans Loans Medical Manufacturing • •Lines Checking of Credit • CDs• Money and Market IRAs St. Petersburg also is home to many • Checking • Lines of Credit• Money • CDs Market and IRAs medical manufacturers. The largest •• Commercial Commercial Real EstateReal Loans Estate• Mortgage Loans Loans • Business Loans specialty products are ophthalmic • Lines of Credit• Online Banking • & CDs Bill Pay and• IRAsChecking • Money Market • Online Banking and Bill Pay goods such as prescription eyeglasses, • Lines of Credit • CDs and IRAs • Commercial RealLocations Estate throughout Loans Pinellas County contact lenses, reading glasses and • Online Banking & Bill727.526.5678 PayDavid Feaster• Commercial Realprotective Estate Loans and magnifying eyewear. • Online Banking &Second Bill Pay to that are electromedical and Jabil is moving quickly into wearable 727.526.5678 electrotherapeutic devices — imaging technology. Locations throughout PinellasLocations County throughout Pinellas County Locations throughout 727.526.5678Pinellas County 727.526.5678

40 SPONSORED SECTION

ST. PETERSBURG

A Community with Heart St. Petersburg Free Clinic St. Petersburg has many philanthropic organizations, but the St. Petersburg Free Clinic’s roots run deep and wide. The organization is a lifeline to thousands of Pinellas County residents each day. With a budget that is 99% privately funded, the independent multi-service nonprofit provided shelter to over 150 single men and women and 100 families, fed more than 50,000 people per month via 60-plus partner agencies and provided medical and dental services to around 3,000 patients last year. The Free Clinic is comprised of eight programs that are a beacon of hope for families and individuals who fall through the crack of existing systems and services. It succeeds through the generosity of city residents and Volunteers pack food at the St. Petersburg Free Clinic. businesses, who donate time and money. Nearly 80% of its $8.7 million operating revenue comes paint and landscape facilities and a host of other from individual philanthropy. projects. Local businesses contribute money, food and Residents donate items and hold fundraisers. logistical support. Publix Super Markets, for example, They volunteer to organize donated goods, donated more than 800,000 pounds of food in 2015.

Duke Energy’s Army of Blue They call them the army of blue due to their match- ing “Duke Energy in Action” shirts and their unified efforts to improve the community throughout the year. Last fall a force of about 80 Duke Energy employees helped out at the Bay Pines VA Healthcare campus. Some prepared lunch for patients, others delivered meals, and some cleared debris from the waterfront. Based in St. Petersburg, Duke Energy Florida also donated $2.5 million to Florida charities in 2015.

First Tee helps youth build character through golf.

First Tee of St. Petersburg A youth development program using golf is a natural fit for a city like St. Petersburg. First Tee of St. Petersburg utilizes three city courses and has plans to build a youth mentoring and learning center at Twin Brooks Golf Course. Instructors and volunteers use golf as a vehicle for teaching life and leadership skills on the golf course as well as Duke Energy’s Army of Blue logged 45,000 hours since 2010. through clinics in local public schools. TOP PHOTO: SCOTT KEELER / TAMPA BAY TIMES BAY KEELER / TAMPA SCOTT PHOTO: TOP

42 SPONSORED SECTION Enjoy 400 Years of Tradition at St. Petersburg’s First and Only Authentic German Beer Hall

AUTHENTIC BAVARIAN CUISINE LIVE ENTERTAINMENT NIGHTLY .. HOFBRAU BEER ON TAP

123 4TH ST. S. | ST. PETERSBURG, FL 33701 | 727-898-3333 | WWW.HOFBRAUHAUSSTPETERSBURG.COM

hofbrauhaus_trenddec_page.indd 6 12/28/15 12:36 PM ST. PETERSBURG

A Packed Calendar of Events

St. Petersburg’s 1,000 events annually attract more than 10 million visitors to its thriving waterfront entertainment and cultural district. Below is just a sampling … Grand Prix racing in downtown St. Petersburg JANUARY The Under Armour All-America The Festival of States, one of the MAY / JUNE / JULY Get Downtown street parties Football Game features some of the South’s premier civic celebrations, is TASCO Summer Extreme offers feature free live music on the first nation’s top high school players; the anchored by the Illuminated Night teens extreme sports, pool and Friday of the month; beverage sales East-West Shrine Game show- Parade. beach parties, dances, basketball benefit local charities. leagues and the “Mud Wars” obstacle cases college football’s best players Every Friday night year-round, the The IndyCar Racing Series Fire- course. and NFL prospects at Tropicana Field. stone Grand Prix takes a 1.8-mile, St. Pete Shuffle offers a hip new 14-turn waterfront circuit through twist on an old game at the historic One of the largest Martin Luther King Juneteenth family festival downtown. St. Pete Shuffleboard Courts. Jr. celebrations in the U.S. features a celebrates the freedom of Americans Drum Major for Justice national of all colors and the legal end to slavery in our nation. OCTOBER parade, marching bands and drum- APRIL Rays baseball opens its MLB The largest one-day-a-week fresh line extravaganza. regular season at Tropicana Field. St. Pete Pride is a weekend- market in the Southeast U.S., long celebration highlighted by a Saturday Morning Market The St. Anthony’s Triathlon night parade that draws more than offers food and plant booths, craft draws nearly 4,000 of the sport’s 120,000 people, making it the larg- vendors, organic produce and live finest for this Olympic-distance event est LGBT Pride Parade in Florida. music October through May. and weekend-long health festival. St. Petersburg explodes with color The Florida Orchestra launches St. Petersburg’s cultural community and waterfront concerts during its its season with a free concert and blooms with the popular Mainsail Fourth of July celebration. fireworks in the park; Master- Art Festival and American Stage works and Super Pops concerts in the Park. AUGUST / SEPTEMBER at the Mahaffey Theater continue The downtown Gallery Hop throughout the season. The Tampa Bay Rowdies bring shows why St. Petersburg is the NASL action to the waterfront at number one mid-sized city among Meet some of your favorite authors historic Al Lang Stadium April Top 25 arts destinations. during the Tampa Bay Times through October. Festival of Reading.

Battle of the Bands MLK Parade The city pays tribute to Arbor Day, Earth Day and its designation as a Tree City USA with the annual Green FEBRUARY / MARCH Thumb Festival. Midwinters and various champi- onship sailing regattas hosted by Inspired by the historic 456-mile the St. Petersburg Yacht Club draw Light- yacht race from St. Petersburg to Isla ning, Sonar and Laser class watercraft. Mujeres, the Regata del Sol al Sol fiesta celebrates the art, food, music, Teams from around the globe compete in business, trade, sun, water and people the International Baseball spring of Florida and Mexico. series. St. Pete Pride Parade TOP AND LEFT PHOTO: VISIT ST. PETE / CLEARWATER VISIT ST. AND LEFT PHOTO: TOP

44 SPONSORED SECTION DECEMBER A dazzling light display is anchored by the Santa Parade and Snowfest, tobogganing, Glice skating and visits with Santa in the park, the Jingle Bell Run, craft shows and the Holiday Lighted Boat Parade. The St. Petersburg Bowl transforms Tropicana Field into a college football gridiron. Tampa Bay Rays First Night features fireworks, entertainment and fun at more NOVEMBER Ribfest, a three-day charity fundraiser, features than 25 venues, including muse- First Night St. Petersburg Historic Kenwood residents open their barbeque along with national recording artists ums and waterfront parks. homes for the annual BungalowFest playing classic and Southern rock and country tour and celebration. hits in Vinoy Park. Womens’s Running magazine Half Marathon takes runners along a 13.1-mile waterfront course. CraftArt celebrates contemporary fine arts and crafts during its Central Avenue winter street fair. The St. Petersburg Power & Sailboat Show draws watercraft enthusiasts from all over Kenwood bungalow the world to the Mahaffey Theater / Bayfront Snowfest

PHOTOS: TAMPA BAY TIMES; TOP PHOTO: CITY OF ST. PETERSBURG CITY OF ST. PHOTO: TIMES; TOP BAY TAMPA PHOTOS: South Yacht Basin and Albert Whitted Park.

A new era of healthcare has begun in Pinellas County.

Bayfront Health St. Petersburg is now affiliated with USF Health Morsani College of Medicine. This collaboration means expanded care, close to home, from USF faculty physicians with specialized medical and surgical skills. We will work together to advance medical knowledge and patient-centered care. And you’ll have access to additional services, from cardiology to endocrinology, right here in our community. Find out more about what it means to have an academic medical center close to you.

Visit BayfrontStPete.com/NewEra. 701 6th St. South, St. Petersburg

TOGETHER FOR BETTER HEALTHCARE.

Physicians are Employees of the University of South Florida and Independent Members of the Medical Staff of Bayfront Health St. Petersburg.

87710_BASP_USDFsunset_8_125x5_25c.indd 1 12/1/15 5:36 PM ST. PETERSBURG

People to Know St. Petersburg has an impressive list of leaders in business, government service and academic institutions. Here are some key people who help keep the city’s future bright.

Bowen Arnold William T. Conroy Principal Partner DDA Development (The Salvador) Johnson, Pope, Bokor, Ruppel & Burns

Robert M. Dutkowsky Chief Executive Officer Tech Data Corporation

Brian Auld Tim Coop President Regional President, Tampa Bay Donald R. Eastman III Tampa Bay Rays Hancock Bank President Eckerd College Alan DeLisle Development Administrator City of St. Petersburg

Dominic A. Dimaio Koco Eaton, M.D. President & CEO Orthopaedic Surgeon Synovus Bank of Florida Eaton Orthopaedics

Rick Baker Jacqueline E. Dixon President Dean The Edwards Group University of South Florida College of Marine Science Tim Franklin David Box President President Jim Donatelli The Poynter Institute Box Realty Advisors City President Regions Bank, St. Petersburg Bill Edwards Trevor Burgess Chief Executive Officer President & CEO The Edwards Group; C1 Bank Owner & CEO, Tampa Bay Rowdies Rudy Ciccarello Founder Museum of the American Arts & Crafts Movement Scott C. Gault Market President Bank of Tampa David Downing Executive Director Visit St. Pete/Clearwater Jonathan M. Ellen, M.D. President & Physician-in-Chief All Children’s Hospital Johns Hopkins Medicine

Peter R. Betzer David P. Feaster President President / CEO St. Petersburg Downtown Partnership; Cornerstone Community Bank Kathryn J. Gillette Retired-Emeritus, Professor Market President & CEO University of South Florida Bayfront Health St. Petersburg College of Marine Science

46 SPONSORED SECTION COMMERCIAL | CORPORATE REAL ESTATE SERVICES

ST. PETERSBURG TAMPA

INFORMATION. INSIGHT. EXPERTISE. TRUST.

TRUSTED ADVISOR. TESTIMONIALS THOROUGH NEGOTIATOR. “It has been a pleasure doing business with you and Box Realty Advisors. Your professionalism and guidance was critical in us getting a space that • Does your offi ce lease expire worked for our organization. Our short- and long-term goals as well as our strategy seemed to have been a moving target; your patience and in the next two years? persistence were more than welcome. The amount of effort and dedication you gave us was above and beyond the call of duty! Your commitment to • Are you looking to relocate, Kobie Marketing during this process has been outstanding.” or renegotiate your current - Ashby Green, VP of Finance & Administration, Kobie Marketing, St. Petersburg offi ce lease? “I appreciate the strategy of understanding our needs and showing us • Should you explore a ‘everything.’ Your process was very organized and kept us focused. It was purchase or sale of real obvious you enjoy a good reputation your industry. I appreciate that you estate assets? listened and provided guidance. You make a fairly tedious task fun. We are happy with our deal. We ended up with a space that will serve us well.” Box Realty Advisors will help you - Jay Calhoun, PE, Principal, VIBEngineering, Tampa explore all real estate alternatives and create a solution that will “David willingly and patiently worked with us to defi ne our needs and spent accelerate your business success. a great deal of time learning about us and understanding our long-term needs. This building, which David found for us, could not have worked out CALL OR SEND A NOTE ANY TIME. more perfectly; his continued interest, guidance and advice have been invaluable.” DAVID P. BOX, MCR - Anne E. Thal, ACSW, LCSW, Executive Director (prior), CELL 813.786.2983 | OFFICE 813.344.2223 Hospice of Hillsborough (now LifePath) FAX 813.254.6225 | [email protected]

BOX REALTY ADVISORS — TAMPA BAY ST. PETERSBURG People to Know

Robert Glaser President & CEO Smith & Associates Real Estate

Rob Kapusta Tommy Inzina Managing Partner President & COO Fisher & Sauls BayCare Rick Kriseman Alex Glenn George Jallo, M.D. Mayor Director & Pediatric Neurosurgeon State President City of St. Petersburg All Children’s Hospital Duke Energy Florida Mindy Grossman Johns Hopkins Medicine Rhea F. Law Chief Executive Officer Chair, Florida Offices HSN (Home Shopping) Buchanan, Ingersol & Rooney Network)

Stephanie E. Goforth President-West Florida Region Thomas A. James Northern Trust Executive Chairman Raymond James Financial William D. Law Jr. Mike Meidel President Director Joni James St. Petersburg College Pinellas County Chief Executive Officer Economic Development St. Petersburg Downtown Partnership Daryl LeClair CEO, President & Chairman Echelon

Marcus Greene Senior Vice President BB&T

Mike Harpole Mark T. Mondello Area President Tom Jewsbury Chief Executive Officer Director Jabil Wells Fargo Kent Lydecker St. Pete-Clearwater Director Hank Hine International Airport Christopher M. Pietruszkiewicz Museum of Fine Arts Executive Director Dean and Professor of Law Stetson University College of Law The Dali Museum Joe Matuschka Bill Hogarth President Barbara Readey Hofbrauhaus St. Petersburg Director General Manager Florida Institute of Oceanography Vinoy Renaissance Resort

Jeff Johnson Florida State Director AARP

Bobby Julien Chief Executive Officer The Kolter Group Duncan McClellan Beth Houghton Glass Artist Paul Reilly Executive Director Chief Executive Officer St. Petersburg Free Clinic Raymond James Financial

48 SPONSORED SECTION experience

everywhere

The Poynter Institute for Media Studies is an international leader in journalism education, and a strategy center that stands for uncompromising excellence in journalism, media and 21st century public discourse. Poynter faculty teach seminars and workshops at the Institute in St. Petersburg, Fla., and at conferences and organizational sites around the world. Its e-learning division, News University, www.newsu.org, offers the world’s largest online journalism curriculum in six languages, with more than 400 interactive courses and 290,000 registered users in more than 200 countries. The Institute’s website, www.poynter.org, produces 24-hour coverage of news about media, ethics, technology, the business of news and the trends that currently define and redefine journalism news reporting. The world’s top journalists and media innovators come to Poynter to learn and teach new generations of journalists and to build public awareness about journalism, media, the First Amendment and protected discourse that serves democracy and the public good.

801 Third Street South | St. Petersburg, FL 33701 | 727-821-9494 | www.poynter.org ST. PETERSBURG People to Know Kanika Tomalin Kevin Savoree Deputy Mayor Co-Owner, President & COO City of St. Petersburg Green Savoree Racing Promotions (Grand Prix)

Mike Robertson President, Tampa Bay Division Bright House Networks

Chris Steinocher Craig Sher President & CEO Executive Chairman St. Petersburg Chamber of Commerce The Sembler Company

William Ulbricht President St. Anthony’s Hospital Darryl Rouson Florida State Representative Michael Vivio District 70 President Cox Target Media / Valpak Randy H. Russell Matt Silverman Paul C. Tash President & CEO President of Baseball Operations Chairman & CEO Foundation for a Healthy St. Petersburg Tampa Bay Rays Tampa Bay Times / Times Publishing Co.

Kenneth T. Welch Commissioner, District 7 Pinellas County Commission

Yann Weymouth Architect, Designer of the Dali Museum

Bringing people and ideas together for more than 50 years for a better St. Pete. Jill Wilkinson St. Petersburg City President SunTrust Bank

Sophia T. Wisniewska Regional Chancellor University of South Florida, St. Petersburg

50 SPONSORED SECTION St. Petersburg by the Numbers MAJOR EMPLOYERS TOP TIER INDUSTRIES Business & Financial Communications/ Life Sciences/ Security & Detection Employment Services Media Healthcare L-3 Communications Healthcare 21,686 Allstate Insurance Bright House All Children’s Hospital ASI Networks Johns Hopkins Specialized Retail Trade 16,050 Tampa Bay Times/ Medicine Distribution Ceridian Benefits America II Electronics Finance & Insurance 10,683 Services Times Publishing Co. Bayfront Health St. Petersburg FIS Specialized Hospitality 9,611 Data Analytics Catalent Pharma Catalina Franklin Templeton Solutions Manufacturing Manufacturing 7,708 PSCU Kobie Marketing CompuLink St. Anthony’s Hospital Information 4,164 Raymond James Electric Utility Jabil Financial Duke Energy Florida Retail Services HSN Arts, Culture, Tourism 2,924 Transamerica Life Insurance Triad Retail Media

HOUSING INCOME POPULATION TOURISM (PINELLAS COUNTY) Median Sales Price Average Household $64,335 Total City 256,681 Visitors Annually 5.6 mil. Single-Family Home $180,000 Median Household $45,483 Households 105,040 Average Visit Length 5.9 days Condo / Townhouse $124,590 MSA 2,934,941 Average Party Size 2.8 Median Age 42.1 Annual Visitor Spending $3.9 bil.

SOURCES: ECONOMIC DEVELOPMENT DIVISION, CITY OF ST. PETERSBURG; PINELLAS REALTOR ORGANIZATION OCTOBER 2015; VISIT ST. PETERSBURG/CLEARWATER AREA CVB; BEBR 2015 ESTIMATES; ACIS 5-YEAR ESTIMATES 2014

Find Your Place in the Sun St. Petersburg is the 5th largest city in Florida, FOR MORE INFORMATION home to over 250,000 residents and part City of St. Petersburg of a 2.9 million person MSA. St. Petersburg Planning and Economic Development combines the amenities and variety that a Dave Goodwin, Director great city has to offer, while providing a small- P.O. Box 2842 town neighborhood feel in an affordable St. Petersburg, FL 33731 setting. St. Petersburg has become one of 800.874.9026 (toll free) the brightest spots in the Southeast, not only 727.893.7100 (phone) as a headquarters for new businesses, but as [email protected] a home for a growing, talented workforce. www.stpeteshines.com The city also has a superb transportation, telecommunication, and utility infrastructure all designed to support business growth and workforce commutes.